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Category: MAM

  • Bodhitree Multimedia to set up Rs 500 crore multimedia hub in Guwahati

    Bodhitree Multimedia to set up Rs 500 crore multimedia hub in Guwahati

    MUMBAI: Guwahati is getting ready for its close-up and this time, the lights, camera, and action are all real. Bodhitree Multimedia Limited has signed a Rs 500 crore MoU with the government of Assam to build a sprawling global media and cultural hub in the heart of the north east.

    Signed on 26 February 2025, the partnership is poised to transform Guwahati into a centre-stage player on the world’s entertainment map. With plans for a cutting-edge Media City, a swanky seven-star wellness resort, and an immersive India Pavilion showcasing the nation’s cultural tapestry, this isn’t just another development project, it’s Assam’s grand cinematic debut.

    Bodhitree Multimedia CEO Mautik Tolia stated, “We are proud to partner with the Government of Assam to establish a world-class ecosystem that will position Assam as a global hub for media, sports, and wellness. This initiative is designed to attract international studios with state-of-the-art facilities, significantly boosting entertainment tourism in the region. Our shared vision with the Government of Assam focuses on creating a vibrant environment that fosters creativity, innovation, and economic growth. We appreciate the Government of Assam’s commitment to this transformative project, which will not only enhance the region’s appeal but also create lasting opportunities for local communities.”

    The initiative will bring a fresh wave of jobs, economic momentum, and footfall to the region. It’s also expected to lure international studios with its state-of-the-art facilities, all part of Bodhitree’s broader ambition to help establish India as a premier global production destination.

    With similar mega-projects in the pipeline across the country, this marks Bodhitree’s second major production facility. But for Assam, it’s a first-of-its-kind opportunity to become not just a location for films but a landmark in film, culture, and creative innovation.

    Roll credits? Not yet. This is just the opening scene.

  • How to Enrol in PMJJBY Online Without an Agent?

    How to Enrol in PMJJBY Online Without an Agent?

    Imagine wanting to get life insurance but dreading the process—calls from agents, endless paperwork and confusing terms that leave you with more questions than answers. Sounds exhausting, right? But what if there was a way to skip all that and enrol in a life insurance plan entirely online, without any agent? That’s exactly what Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) offers. In this blog, we’ll show you how to sign up for PMJJBY quickly and hassle-free using just your bank’s online services.

    What is Pradhan Mantri Jeevan Jyoti Bima Yojana?

    Life is unpredictable and while no one likes to dwell on uncertainties, having a financial safety net can make all the difference. PM Jeevan Jyoti Bima Yojana is a simple and affordable life insurance scheme designed to provide that very protection. Backed by the Government of India, this one-year renewable term plan ensures that if something happens to the policyholder, their family receives a financial payout of ₹2 lakhs.

    Unlike traditional life insurance policies that come with investment components or complex terms, this is a pure protection plan – it covers only mortality risk, with no savings or returns involved. The idea is straightforward: you pay a minimal premium each year and in return, your family gets a guaranteed payout if you’re no longer around.

    How does it work?

    Enrolling in PM Jeevan Jyoti Bima Yojana is hassle-free, with no lengthy paperwork or medical check-ups. The coverage begins from June 1 or the date of enrolment (whichever is later) and lasts until May 31 of the following year. Since this is an annual policy, you need to renew it every year to keep the coverage active.

    The process is handled through participating banks and post offices, which act as intermediaries between policyholders and insurers such as LIC and other life insurance providers. Once enrolled, the premium is auto-debited from your savings account, ensuring a seamless experience with no manual payments or follow-ups.

    How much does it cost?

    One of the biggest advantages of this scheme is its affordability. The annual premium is just ₹342 per person (or ₹330 per person for joint account holders), making it accessible to a wide range of individuals. Here’s how the cost is distributed:

    ● ₹436 per annum goes directly to the insurance company to provide coverage. 
    ● ₹30 per annum is given to the bank or agent for handling the enrolment and servicing. 
    ● ₹11 per annum is allocated for administrative expenses.

    This structured cost breakdown ensures that even individuals from lower-income groups can afford a life insurance policy without financial strain.

    What happens in case of a claim?

    If the unfortunate happens, the nominee registered under the policy will receive ₹2 lakhs as a death benefit. The scheme is designed to cover all types of deaths, whether natural or accidental. However, for new enrolments, there is a 30-day waiting period (lien period) during which coverage is applicable only for accidental deaths.

    Since this is a pure term insurance plan, there are no maturity or surrender benefits – meaning if you don’t make a claim, there is no return on investment. The plan is solely for risk coverage, ensuring financial security for your loved ones.

    Tax benefits of PM Jeevan Jyoti Bima Yojana

    Apart from providing financial protection, the premium paid for this policy is eligible for tax deductions under Section 80C of the Income Tax Act. This means that while securing your family’s future, you can also reduce your taxable income, making this a smart financial decision.

    Eligibility criteria of Pradhan Mantri Jeevan Jyoti Bima Yojana

    1.  Age Limit: 18 to 50 years (coverage continues till 55 if renewed annually). 
    2.  Bank Account: Must have a savings bank account with a participating bank or post office. 
    3.  One Policy Per Person: You can enrol through only one bank account, even if multiple accounts exist. 
    4.  Aadhaar Requirement: Aadhaar must be linked to the savings account. 
    5.  Medical Declaration: You must provide a self-attested medical certificate confirming no critical illness. 
    6.  Annual Renewal: Premium is auto-debited yearly. Coverage lapses if the payment is missed.

    Apply for Pradhan Mantri Jeevan Jyoti Bima Yojana Online

    Applying for PM Jeevan Jyoti Bima Yojana online is quick and hassle-free. You can enrol directly through your bank’s internet banking or mobile banking platform without involving an agent. Follow these simple steps:

    1. Log in to Internet Banking 
    ⮚  Visit your bank’s official website or open the mobile banking app. 
    ⮚  Use your credentials to log in.

    2. Find the PM Jeevan Jyoti Bima Yojana Section 
    ⮚  Look for the Insurance or Government Schemes section. 
    ⮚  Select PMJJBY from the available options.

    3. Fill in the Application Form 
    ⮚  Verify your personal details (name, age, Aadhaar-linked savings account). 
    ⮚  Provide nominee details for claim settlement.

    4. Give Consent for Auto-Debit 
    ⮚  Agree to the auto-debit mandate for the annual premium deduction.

    5. Submit & Receive Confirmation 
    ⮚  Complete the enrolment and receive an acknowledgment via SMS or email. 
    ⮚  The premium will be deducted automatically and coverage will begin as per scheme rules.

    Final Thoughts

    Enrolling in PM Jeevan Jyoti Bima Yojana online is a simple way to secure life coverage without the hassle of agents or paperwork. With automatic renewals and a minimal premium, it’s an accessible option for financial protection. If you are exploring other term insurance plans, use a term plan calculator to compare coverage and premiums before making a decision.

  • Paint it posh Birla Opus adds luxury strokes to Indian wall finishes

    Paint it posh Birla Opus adds luxury strokes to Indian wall finishes

    MUMBAI: Why just colour your walls when you can couture them? Birla Opus Paints is bringing the runway to the living room with its new Designer Finish range, two luxe collections that aim to give Indian interiors a high-fashion upgrade, one wall at a time.

    Unveiled by Aditya Birla Group’s Grasim Industries, the Dream and Timeless collections are part of a bold push to make walls more than just backdrops. Think high-definition 3D textures, metallic shimmers, and artisanal finishes inspired by nature and Italian craftsmanship, all underpinned by eco-friendly innovation.

    The Dream Collection leans into drama, offering 14 nature-themed designs across 140 permutations. Whether you fancy a wall that evokes the sea or the shimmer of clouds at dusk, the collection comes with water-resistant, long-lasting shades made to impress. Bonus: it’s not just beautiful, it’s built to last.

    Meanwhile, the Timeless Collection keeps things earthy and elegant. With lime-based finishes that mimic the raw textures of stone, clay and marble, it’s made for those who like their luxury with a little rustic soul. And both ranges walk the green talk, with low-VOC formulations that keep indoor air quality breathable and healthy.

    But the real flex? Experience-led retail. Birla Opus is not just selling paint; it’s selling inspiration. The brand is rolling out Paint Studios in cities like Mumbai, Gurugram and Lucknow immersive spaces where customers can see and touch the new finishes before committing to a makeover. These studios, along with a growing network of franchise stores, are part of the brand’s ambitious plan to make upscale design feel personal and accessible.

    Commenting on the launch Birla Opus Paints CEO Rakshit Hargave said, “At Birla Opus Paints, we understand that today’s consumers are seeking more than just products; they desire experiences and products that reflect purpose and value.Our aim is not only to redefine creativity with advanced design technology and sustainable solutions, but to also set new standards in interior luxury.At the back of our Paint Studio and franchisee stores launches across India, we’re now presenting consumers with these exquisite finishes inspired from nature’s beauty and Italian artistrythat will definitely adda taste of luxury to your home.”

    With plans to expand into more metros including Bangalore, Delhi, Hyderabad and Kolkata, Birla Opus is aiming for national saturation and wall domination.

    Because in 2025, walls don’t just wear paint. They wear personality.

  • Kisht by kisht HDFC MF invests emotion into SIPs with a heartfelt twist

    Kisht by kisht HDFC MF invests emotion into SIPs with a heartfelt twist

    MUMBAI: Ever paid an EMI of emotions? Or made a monthly instalment towards someone’s dreams? In its latest campaign, HDFC Mutual Fund asks viewers to rethink the way they look at investing by reminding them that they’ve been investors all along, just not always with money.

    Titled ‘Zindagi Ke Liye SIP’, the campaign trades charts and jargon for heart and hustle. It tells the story of a young girl whose life is shaped by a series of small, consistent “investments” made by her family: a mother’s daily encouragement, a teacher’s dedication, a sibling’s quiet sacrifices. Whether it’s “kisht jazbaat ki” (an instalment of emotions) or “kisht sapno ke shuruwat ki” (an instalment of beginnings), each gesture adds up just like a Systematic Investment Plan.

    It’s a clever narrative twist that HDFC Mutual Fund uses to sell a bigger truth: that consistency, discipline and long-term thinking aren’t just traits of savvy investors, they’re how we live our best lives. So why not apply the same logic to wealth creation?

    Speaking on the campaign launch, HDFC Asset Management Company MD & CEO Navneet Munot said, “Life’s greatest rewards often come from the consistent, thoughtful investments we make in our relationships, dreams, and aspirations. At HDFC Mutual Fund, we believe the same principle applies to financial investments – disciplined contributions through SIPs over a long period lead to achieving financial goals. Our investor education campaign, ‘Zindagi Ke Liye SIP,’ captures this essence beautifully, inspiring people to invest in their future just as they invest in life.”

    Far from being a dull finance lecture, the campaign positions SIPs as life’s financial parallel steady, meaningful, and deeply personal. It taps into universal emotions with the kind of insight that could resonate with those who’ve never thought of themselves as investors.

    Backed by a full-spectrum media rollout from digital to outdoor to on-ground activations ‘Zindagi Ke Liye SIP’ aims to get Indians thinking about investing not just as a financial act, but a life philosophy. Because at the end of the day, what is a SIP if not a kisht of faith in tomorrow?

  • Hero FinCorp Makes Financing Simpler for Self-Employed with Dedicated Personal Loan Options

    Hero FinCorp Makes Financing Simpler for Self-Employed with Dedicated Personal Loan Options

    Personal Loans are funding options for managing unexpected expenses and achieving financial goals. Those with a regular income and stable employment are the candidates for Personal Loan applications. However, if you are self-employed, you can also obtain a Personal Loan for self-employed at Hero FinCorp, provided you fulfil the lender’s eligibility criteria.

    As a self-employed individual, you may need funds for various purposes, such as a wedding, education, home renovation, travel plan, etc.. Here is everything you need to know about a Personal Loan for self-employed individuals from Hero FinCorp.

    What is a Personal Loan for Self-Employed?

    If you are a small business owner, entrepreneur, lawyer, chartered accountant, or a practising doctor, you may apply for a Personal Loan from Hero FinCorp under the self-employed category. You may often need money to serve various purposes, such as setting up a workplace in your home, expanding your business, purchasing office furniture, travelling for work, or taking a holiday. A Personal Loan for the self-employed may also cover your immediate cash needs.

    Although lending institutions prefer salaried employees due to their regular income and professional stability, Hero FinCorp makes obtaining this loan easier if you prove sufficient financial capacity to repay it on time. You must present your income proof and the company’s growth to qualify.

    Reasons Why a Hero FinCorp Personal Loan is Ideal for the Self-Employed

    There are numerous reasons that make Hero FinCorp Personal Loans the ideal funding option for the self-employed. These include the following: 
    Smooth Application: The convenience of obtaining the required funding without any office visits or paperwork makes it an attractive option for self-employed applicants. These loans are simple to apply for. You just need to complete an online application form and receive the funds directly into your bank account.

    Ample Loan Amount: If you are a self-employed professional, the unpredictability and instability of your income may impact your eligibility for a Personal Loan. In such cases, you must show your bank statement or ITR to calculate an average. Based on your eligibility, you may borrow a loan of Rs 50,000 to Rs 5 Lakh to cover your needs.

    Very Little Documentation: The documentation requirements may vary between salaried and self-employed professionals. You don’t need to visit the lender’s office to submit the required documents. All you need to include are the following:

    ●  Identity Proof: PAN Card/Adhar Card 
    ●  Address Proof: Adhar Card 
    ●  Income Proof: Bank Statement for last 6 months

    Variable Repayment Tenure: At Hero FinCorp, you can choose a repayment tenure of 12 to 36 months according to your EMI affordability. Analyse your income and debt-to-income ratio and choose a tenure with EMIs suitable to your budget.

    Quick Disbursal: As soon as the lender approves your loan application, they disburse the funds directly into your bank account within 48 hours.

    How to Obtain a Personal Loan for Self-Employed?

    If you are looking for a Personal Loan for self-employed, follow these instructions to apply:

    ●  Visit Hero FinCorp’s official website and review the Personal Loan section to learn about the features and benefits. 
    ●  Determine the loan amount you need. 
    ●  Check your eligibility for a Personal Loan and prepare the documentation. 
    ●  Verify your KYC by entering the OTP received on your registered mobile number.  
    ●  Submit the application after double-checking the information.

    Once the lender approves your loan application, review and accept the loan offer to receive disbursal directly into your bank account.

    As a self-employed professional, you can use a Personal Loan. Now that you know the benefits and features of a Personal Loan for self-employed and how to obtain one, visit the Hero FinCorp website to avail of these offerings and services. Hero FinCorp offers financing solutions for individuals seeking low-interest Personal Loans in India.

    Disclaimer: The information provided in this blog post is intended for informational purposes only. The content is based on research and opinions available at the time of writing. While we strive to ensure accuracy, we do not claim to be exhaustive or definitive. Readers are advised to independently verify any details mentioned here, such as specifications, features, and availability, before making any decisions. Hero FinCorp does not take responsibility for any discrepancies, inaccuracies, or changes that may occur after the publication of this blog. The choice to rely on the information presented herein is at the reader’s discretion, and we recommend consulting official sources and experts for the most up-to-date and accurate information about the featured products.

  • Suck it up in style as Portronics Mopcop 4 powers through the mess

    Suck it up in style as Portronics Mopcop 4 powers through the mess

    MUMBAI: Portronics, India’s homegrown gadget darling, has unleashed its latest clean machine the Mopcop 4, a vacuum cleaner that doesn’t just sweep you off your feet, but sucks everything beneath them with a vengeance. With 18,000 Pa of suction might, dual power modes, and a digital LED display, this portable powerhouse has its sights set on becoming your new domestic MVP.

    The Mopcop 4 isn’t your average vacuum, it’s the fourth-gen fix for fuss-free cleaning. Whether you’re vanquishing crumbs in your car, fending off pet fur on your sofa, or zapping dust in your keyboard, it’s built to do it all. Thanks to its 2000mAh rechargeable battery, you can go cordless around the house or plug it directly into your car’s DC power socket for uninterrupted power-on-the-go.

    And if you thought vacuums couldn’t get any smarter, think again. This one flaunts a real-time LED digital display that shows battery life and suction levels. There’s even a built-in flashlight, because let’s face it dust loves the dark.

    Need more versatility? The Mopcop 4 arrives armed with multiple attachments, a floor brush, nozzle, extended hose, and even a mini blower mode for those sneaky specks in crevices. And yes, the HEPA filter is washable, so you’re not just cleaning your space, you’re purifying the air while you’re at it.

    Priced at Rs 2,749, the Mopcop 4 is available on Portronics.com, Amazon.in, Flipkart.com, and across leading online and offline stores. It even comes with a 12-month warranty, just in case your dust bunnies decide to fight back.

  • Education Loan Prepayment: Advantages and How to Manage

    Education Loan Prepayment: Advantages and How to Manage

    While it may seem like a challenge, prepayment helps you clear the debt faster, and the savings in interest can make a big difference in the long run. This article explores the benefits of early loan repayment and how it can ease your financial burden.

    7 Easy Steps to Prepay Your Education Loan

    1. Review Loan Terms: Before making any extra payments, take a close look at your loan terms. Some loans may have penalties or specific rules for prepayment that you must know to avoid unexpected charges. 

    2. Assess Your Finances: It’s essential to ensure that prepaying your loan doesn’t strain your finances. Take stock of your income, savings, and monthly expenses. Try to balance prepayment with having enough money set aside for unexpected costs.

    3. Notify Your Lender: Always inform your lender about your intention to make a prepayment. This helps avoid any confusion and ensures your extra payment is processed correctly, either to reduce the principal or interest.

    4. Decide on the Amount: Think about how much you want to pay. You could go for a lump sum, clear a portion of the loan, or even pay the entire remaining balance. Choose an amount that fits your budget and provides the most benefit by lowering the principal.

    5. Make the Payment: Complete the prepayment through your lender’s preferred method—whether it’s an online transfer, cheque, or bank draft. Ensure that it’s clearly marked as a prepayment to guarantee it goes towards reducing your principal.

    6. Request an Updated Statement: After making the prepayment, always request a fresh loan statement from your lender. This will confirm that your payment has been applied correctly and show the updated balance, keeping you on top of your loan.

    7. Stick to Regular Payments: If your prepayment was partial, continue making your usual EMI payments. This way, you’ll stay on track to pay off your loan while benefitting from the reduced interest as a result of the lower principal balance.

    Want to study at a top university but worried about loan security requirements? Learn how to apply for an education loan without collateral and make your dream education a reality.

    Benefits of Prepaying your Education Loan 

    Prepaying your education loan can bring several financial advantages:

    1. Save on Interest: By paying off your loan early, you reduce the principal, which ultimately lowers the interest you’ll pay over time. 

    2. Pay Off Debt Faster: Early repayments allow you to clear your loan sooner, helping you get out of debt quicker and freeing up your income for other priorities.

    3. Boost Your Credit Score: Making early payments can improve your credit score, showcasing your financial responsibility.

    4. Ease Financial Pressure: With a smaller outstanding balance, your monthly payments become more manageable, relieving stress and giving you more breathing room in your budget.

    5. More Room to Save for the Future: Once the loan is paid off, you can focus on saving for future goals like buying a home, traveling, or investing, with fewer obligations.

    Just be sure to check if your loan allows prepayment without penalties, and take advantage of the opportunity to gain long-term financial freedom.

    Why Propelld?

    The following are the primary benefits of Propelld.

    Particulars

    Details

    Max Loan Amount

    50 Lakhs

    Collateral 

    Not Required

    Moratorium

    Available

    Processing Time

    10 Times Faster than Banks

    Disbursal Time

    7 Days

    Approval Rate

    Higher than Other Banks

    Special USP

    Marks Based Approval

    % Financed

    100% of Fees
  • The Indian Life Insurance Market is Growing with Increasing Premiums and Policy Numbers

    The Indian Life Insurance Market is Growing with Increasing Premiums and Policy Numbers

    India’s life insurance market has witnessed substantial growth over the past decade. The rise in disposable incomes, increased awareness about financial security, and favorable government regulations have contributed significantly to this expansion. 

    A life insurance policy is now considered an essential financial instrument that provides financial protection to individuals and their families. Additionally, the rise of digitalization and innovative insurance products has made purchasing a policy easier than ever. The market’s growth is evident from the rising premiums collected by insurance companies and the increasing number of policies sold each year.

    Growth of the Indian Life Insurance Market

    The Indian life insurance market is one of the largest in the world. As per the Insurance Regulatory and Development Authority of India (IRDAI), the sector has been expanding at a compound annual growth rate (CAGR) of approximately 10% over the last few years. Several factors contribute to this surge, including higher financial literacy, changing demographics, and improved accessibility of insurance services.

    One of the primary indicators of market growth is the increase in total premiums collected. According to industry reports, total life insurance premiums in India have been rising consistently. The premiums are broadly categorized into new business premiums (NBP) and renewal premiums. The NBP refers to the first-year premium collected from new policyholders, while renewal premiums are those collected from existing policyholders when they continue their policies. In recent years, both categories have witnessed significant growth.

    Key Factors Driving Market Growth

    1. Rising Awareness and Financial Literacy

    With financial awareness increasing across urban and rural India, more individuals recognize the importance of having a life insurance policy. The efforts of government programs, insurance companies, and financial institutions in educating people about financial planning have resulted in higher insurance penetration.

    2. Economic Growth and Higher Disposable Income

    India’s growing economy has led to higher disposable incomes among middle-class families, enabling them to allocate funds towards financial security. As people become more affluent, they are more likely to invest in life insurance to safeguard their future.

    3. Government Initiatives and Regulations

    The Indian government has introduced various schemes and regulations to promote insurance adoption. Programs such as Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) and Atal Pension Yojana (APY) have helped increase insurance coverage among the economically weaker sections of society. Additionally, tax incentives on life insurance premiums under Section 80C of the Income Tax Act encourage more individuals to invest in insurance policies.

    4. Digital Transformation and InsurTech Innovations

    The digital revolution has played a crucial role in transforming the life insurance sector. InsurTech companies have leveraged artificial intelligence, big data, and blockchain technology to enhance customer experience. The ability to purchase, renew, and manage a life insurance policy online has attracted tech-savvy consumers. Digital distribution channels, mobile apps, and chatbot-driven assistance have simplified the insurance-buying process.

    5. Customized Insurance Products

    Life insurance companies have diversified their product offerings to cater to different customer needs. Traditional endowment plans, unit-linked insurance plans (ULIPs), and term insurance policies have been customized with flexible premium payment options, additional riders, and higher sum assured benefits. Term insurance, in particular, has gained immense popularity due to its affordability and high coverage benefits.

    The Role of Term Insurance in Market Growth

    Term insurance is one of the most preferred types of life insurance policies due to its cost-effectiveness and extensive coverage. Unlike traditional insurance policies, term insurance offers pure life cover without any investment component. This makes it an attractive choice for individuals seeking financial security for their families at a lower cost.

    Benefits of Term Insurance:

    . Affordability: Term insurance policies provide high coverage at relatively low premiums.

    . Financial Protection: In case of the policyholder’s demise, the sum assured is paid to the nominee, ensuring financial stability.

    . Tax Benefits: Premiums paid for term insurance are eligible for tax deductions under Section 80C.

    . Flexibility: Many insurers offer the option to enhance coverage through riders like critical illness cover, accidental death benefits, and waiver of premium.

    With increasing financial awareness, more individuals are opting for term insurance as a crucial part of their financial planning. The convenience of buying term insurance online has further contributed to its growing demand.

    Challenges Faced by the Life Insurance Market

    Despite the impressive growth of India’s life insurance market, certain challenges remain:

    1. Low Penetration in Rural Areas: Although awareness is increasing, insurance penetration in rural areas is still low due to lack of accessibility and affordability.

    2. Mis-selling and Complexity of Products: Many policyholders struggle with understanding complex insurance terms, leading to mis-selling or underinsurance.

    3. Claims Settlement Issues: Some insurers face criticism for delays or rejections in claim settlements, affecting trust in the industry.

    4. Market Competition: The presence of numerous players in the market leads to intense competition, making it difficult for smaller insurers to sustain growth.

    The Future of the Indian Life Insurance Market

    The future of India’s life insurance market looks promising, driven by continued economic development, technological advancements, and customer-centric innovations. Several trends are expected to shape the industry in the coming years:

    1. Expansion of Digital Distribution Channels: With increasing internet penetration and smartphone usage, more insurers will focus on digital platforms to reach a broader audience.

    2. AI and Data Analytics Integration: AI-driven underwriting processes and predictive analytics will help insurers provide personalized insurance solutions.

    3. Increased Focus on Health and Wellness: Insurers are likely to introduce policies that incorporate wellness programs, rewarding customers for healthy lifestyles.

    4. Microinsurance and Inclusive Policies: Companies will continue to develop low-cost microinsurance policies to cater to rural populations and low-income groups.

    5. Regulatory Developments: IRDAI is expected to introduce new regulations to enhance transparency, customer protection, and ease of policy acquisition.

    Conclusion

    India’s life insurance market is on a steady growth trajectory, fueled by increasing premiums and policy numbers. Factors such as rising financial awareness, digital transformation, government initiatives, and customized insurance products have contributed to this expansion. Term insurance, in particular, has emerged as a preferred choice for individuals seeking cost-effective and high-coverage policies. However, challenges such as low rural penetration and claims settlement issues need to be addressed to sustain long-term growth. With continued innovation and regulatory support, the Indian life insurance sector is set to flourish, providing financial security to millions of individuals and families.

  • Hair today, yakeen tomorrow as Traya shifts the narrative on hair loss

    Hair today, yakeen tomorrow as Traya shifts the narrative on hair loss

    MUMBAI: Losing hair is tough, but losing faith in solutions is tougher. Traya, India’s first health-tech brand dedicated to tackling hair loss from within, has launched its latest campaign, Umeed Nahi Yakeen Karo! (Don’t Just Hope, Believe!). With the unmistakable voice of legendary lyricist Javed Akhtar, the film urges people to move beyond fleeting hope and embrace science-backed trust in hair regrowth.

    The campaign follows the familiar frustration of men battling hair loss, dabbling in home remedies, falling for flashy marketing gimmicks, and watching their hopes fade with their hairlines. But Traya offers something different: not just hope, but clinical proof. Their latest breakthrough study shows that Traya’s personalised regimen is three times more effective than 5 per cent Minoxidil alone, globally considered the gold standard for hair growth.

    “Hair loss affects more than just appearance, it impacts one’s sense of identity and self-worth. With our Umeed Nahi Yakeen Karo! campaign, we want to shift the conversation from doubt to faith, encouraging people to believe in genuine solutions,” says Traya co-founder Saloni Anand. “We chose Javed Akhtar’s iconic voice for the deep emotional connection he brings. His words create a sense of authenticity that reflects our commitment to making hair regrowth journeys relatable. This campaign is about breaking free from false promises and inspiring consumers to embrace a solution backed by science. “While helping people regrow their hair, at Traya, we’re also helping them reclaim their self-belief.”

    With a staggering 93 per cent efficacy rate and over 800,000 customers nationwide, Traya is leading a new wave in hair loss treatment. Unlike conventional approaches, the brand combines Ayurveda, dermatology, and nutrition to address the root causes of hair loss rather than just masking the symptoms. The campaign film has been rolled out across digital platforms, including Youtube, Facebook, and Instagram, and is further amplified through Whatsapp marketing and email campaigns.

  • Hypothesis gets a green charge as Ather Energy plugs into influencer power

    Hypothesis gets a green charge as Ather Energy plugs into influencer power

    MUMBAI: In a move juicier than your average EV battery, Hypothesis by Only Much Louder (OML) has bagged the influencer marketing mandate for Ather Energy, the electric two-wheeler brand that has quietly become the cool kid in India’s EV block. As of 2 April 2025, Hypothesis has been officially tasked with revving up Ather’s digital engine by using data-fuelled creativity and influencer-first storytelling that targets Gen Z and millennial petrolheads-turned-EV-fanatics.

    This isn’t just another hashtag-happy campaign. Hypothesis is bringing its high-octane, AI-powered tech stack to the table. With over 108 campaigns, 1,875 creators, 2.9 billion views and 131 million engagements under its belt, it’s clear this isn’t their first digital rodeo. The mandate gives them the wheel to design thumb-stopping content that spreads across social and video platforms like wildfire—and with Ather’s ambitious growth trajectory, this is more than just branding fluff.

    “The influencer ecosystem in India has transformed into a powerful medium for digital marketing, and we’re excited to tap into this space with Hypothesis by OML. Their expertise in blending data and creativity aligns perfectly with our goals, and we’re eager to see the impact of this collaboration on our brand’s journey,” said Ather Energy head public relations and govt. relations, Murali Sashidharan.

    OML CEO Tusharr Kumar added, “In today’s crowded digital landscape, crafting authentic narratives is more important than ever. We’re thrilled to collaborate with Ather Energy, a brand that embodies innovation, to create campaigns that deeply engage audiences and build a loyal community.”

    For those still stuck in billboard-era brand building, here’s the newsflash: today’s consumer trusts creators more than companies. With Hypothesis in the driver’s seat, Ather aims to plug into that sentiment, creating community-led, culturally-relevant campaigns that actually land with their target audience.

    The brief? Cut through the noise with creator-first strategies, smart data, and stories that feel less like ads and more like scrolling gold. And if you’re worried about ROI, don’t be—Hypothesis was built to solve influencer marketing’s biggest headaches: mismatched creators, data blackholes, and the dreaded spreadsheet chaos.

    With this new partnership, Ather Energy isn’t just riding the EV wave—it’s looking to own the content highway too. And with OML’s Hypothesis navigating, expect some powerful, eco-conscious brand storytelling that’s more ‘real talk’ and less ‘corporate mumbo jumbo’.