ITV

Category: MAM

  • Sole to soul wins as McCann India walks away with One Show Honours

    Sole to soul wins as McCann India walks away with One Show Honours

    MUMBAI: When purpose meets powerful storytelling, awards follow and McCann Worldgroup India’s recent haul at the One Show Awards 2025 proves just that. The agency took home seven accolades, including a Silver, a Bronze and five Merits, for campaigns that turned everyday struggles into stories of strength.

    Leading the charge (and the applause) was ‘Fit My Feet’ for Buckaroo Footwear, a campaign that reimagined mobility for children born with clubfoot, a condition that affects tens of thousands across India annually. The initiative didn’t just earn a Silver in IP & Product Design and a Bronze in Health & Wellness, it also stepped up with four Merit awards.

    Designed as a simple but significant intervention, the campaign introduced affordable corrective footwear distributed through a hyperlocal network of over 4,500 cobblers, resulting in 228,000 plus pairs making their way to children who needed them most.

    Not far behind was another grassroots gem ‘Dabba Savings Account’ for ESAF Small Finance Bank. A clever rework of the humble steel kitchen container into a discreet piggy bank, the campaign helped promote financial literacy among rural women. The result? Over 120,000 new bank accounts opened without a single rupee spent on traditional media and a Merit Award in Direct Marketing to show for it.

    McCann Worldgroup Chairman and McCann Worldgroup India Asia Pacific and CEO & CCO Prasoon Joshi said, “It’s deeply fulfilling to work on ideas grounded in empathy and everyday realities that resonate on a global stage. These campaigns are a reminder that creativity, when driven by purpose, can become a genuine force for change whether it’s improving mobility for those with clubfoot or enabling rural women through financial empowerment. I’m grateful to the jury for this recognition, which I accept on behalf of my entire team committed to making ideas matter.”

    With trophies in hand and purpose in their stride, McCann Worldgroup India has shown that in advertising, walking the talk sometimes begins with simply helping someone walk.

  • Shaadi Smart Not Shaadi Spent as Citykart Plays the Budget Band

    Shaadi Smart Not Shaadi Spent as Citykart Plays the Budget Band

    MUMBAI: Why should baraatis have all the fun? This wedding season, Citykart is bringing the dhol and discounts straight to the streets with its “Band Baja Budget” campaign, a festive fusion of joy and judicious spending designed for families juggling big dreams and tight wallets.

    Setting the tone quite literally, bus shelters across UP and Bihar have been transformed into mini wedding mandaps complete with traditional trimmings and all the shaadi sparkle. It’s a head-turning twist that’s got passersby stopping for selfies and shoppers stepping into stores with the wedding vibe already in full swing.

    At its heart, the campaign hits a real cultural chord. Weddings in India are grand but gruelling for the budget, especially for middle-income families. Citykart’s offers including 40 per cent off on sarees, guaranteed cashback on every purchase, and smart gifting combos like trolley bags, dinner sets, and dry irons strike the perfect balance between celebration and savings.

    “We understand the emotional and financial weight weddings carry,” said Citykart founder, Sudhanshu Agarwal. “This campaign says you don’t have to sacrifice joy for affordability. At Citykart, both walk hand in hand or should we say, down the aisle?”

    Inside stores, the mandap motif continues with festive window displays and curated clusters of wedding-ready essentials, giving shoppers a sense of occasion without the typical spending stress. Meanwhile, digital platforms are amplifying the message to ensure the campaign reaches hearts and homes across the region.

    With a stronghold in tier 2 and 3 cities and a reputation for stylish, pocket-friendly fashion, Citykart has always championed value. Now, with Band Baja Budget, it’s turning that value into a veritable wedding vow promising that no celebration should come at the cost of compromise.

    So whether you’re dressing for the sangeet or gifting for the big day, Citykart’s got your shaadi shopping covered mandap to mehendi, and every memory in between.

  • How to Choose the Best Insurance Provider for Commercial Vehicles?

    How to Choose the Best Insurance Provider for Commercial Vehicles?

    Choosing the right insurance provider for your commercial vehicles is essential for protecting your business operations. With numerous insurers offering varied plans, it’s important to compare beyond just premiums.

    From claim settlement records to custom coverage options, the right partner can make all the difference in long-term value and peace of mind. Here’s how to choose a provider that aligns with your needs and keeps your business moving.

    8 Steps to Choose the Right Commercial Vehicle Insurer    

    Businesses that rely on transportation, working with a fleet of delivery vans or a single goods carrier, choosing the right insurance provider is more than just a checkbox. It’s a strategic decision that impacts financial stability, risk management, and business continuity.

    From small fleet operators to large-scale logistics providers, selecting the right partner for your truck insurance or commercial vehicle insurance ensures you’re not left stranded when unexpected situations arise.

    1. Assess Your Business and Vehicle Coverage Needs

    Before comparing providers, it’s essential to understand what kind of protection your business vehicles require.

    Start With the Basics

    ●  List the types of vehicles you operate, such as light commercial vehicles, trucks, vans, etc.  
    ●  Assess how often these vehicles are used and the distances they cover.  
    ●  Identify specific risks, such as theft, long-distance travel, and transporting hazardous materials.

    Once you know your operational landscape, you can look for truck insurance plans that meet your usage patterns and risk exposure. For instance, vehicles operating in remote or high-theft areas may need enhanced theft protection or personal accident cover for drivers.

    2. Check the Provider’s Industry Reputation

    Choosing a trusted name can save you from claim rejections and poor service when it matters most.

    What to Research:

    ●  Claim Settlement Ratio: Indicates how likely the insurer is to honour your claims.  
    ●  Years in Business: More experience often means more refined processes.  
    ●  Client Testimonials: Look for feedback from logistics companies or fleet owners.

    An insurance company with a consistent track record in commercial vehicle insurance is likely to offer more reliable support and customised offerings for your line of work.

    3. Compare Policy Types and Inclusions

    Truck insurance policies are not all the same. What one insurer includes as a standard feature, another might offer as an add-on.

    Coverage Types to Consider:

    ●  Third-Party Liability: Legally required, but limited in coverage.  
    ●  Comprehensive Plans: Cover damage to your own vehicle in addition to third-party liability.  
    ●  Specialised Cover: May include towing, roadside assistance, and legal liability for employees or goods.

    Before committing, ask for a policy wordings document and carefully go through exclusions, deductibles, and terms.

    4. Evaluate Claim Settlement Ratio and Process

    When disaster strikes, the last thing you want is a lengthy claims process.

    Questions to Ask:

    ●  What’s the average turnaround time for claims?  
    ●  Is the process digital or paper-heavy?  
    ●  Are there 24/7 claim support services?

    A provider offering digital claim filing, mobile app access, and quick approvals is a plus, especially for businesses with tight delivery timelines.

    For truck insurance, time is quite literally money. Downtime due to unresolved claims can delay shipments, affect client relationships, and cost you significantly.

    5. Look for Customisable Add-Ons and Riders

    Every business is unique. Your vehicles might be carrying perishable goods, crossing state lines, or operating in extreme conditions. This is where customisation matters.

    Valuable Add-Ons Include:

    ●  Zero Depreciation Cover: Reimburses the full cost of replaced parts without depreciation.  
    ●  Engine Protection: Crucial for trucks operating in flood-prone areas.  
    ●  Roadside Assistance: Immediate help in case of a breakdown.  
    ●  Consumables Cover: Covers costs of oil, nuts, bolts and similar items during repair.

    If you’re evaluating truck insurance for heavy-duty vehicles, confirm whether the policy allows for such riders and how they affect premium costs.

    6. Review Premium Costs Versus Benefits

    Lower premiums may be attractive, but they often come at the cost of limited coverage.

    How to Strike the Right Balance:

    ●  Shortlist providers offering the most relevant coverage for your business.  
    ●  Evaluate if slightly higher premiums offer significantly better support or broader coverage.  
    ●  Use online comparison tools to estimate premiums for similar coverage structures.

    Think of commercial vehicle insurance not as an expense, but as an investment. A slightly higher upfront premium may save you lakhs in the event of an accident or theft.

    7. Consider Customer Support and Service Quality

    Your interaction with the insurance provider shouldn’t end just because you’ve purchased the policy. Post-sale service plays a big role in the overall experience.

    Evaluate Their Support Channels:

    ●  Do they offer round-the-clock helplines?  
    ●  Is support available in your regional language?  
    ●  Do they provide dedicated relationship managers for fleet accounts?

    Truck insurance claims often require coordination with service centres and RTOs. A responsive support team can easily make the process smoother and faster.

    8. Verify Network Garages and Digital Access

    A wide network of partner garages ensures that no matter where your vehicle breaks down, help is never too far away.

    What to Check:

    ●  The number of cashless garages near your major delivery zones  
    ●  If they handle repairs for commercial trucks and large vehicles  
    ●  If the insurer offers real-time tracking for claim approvals

    Digital convenience also matters. Look for insurers who allow you to:

    ●  Download e-policy documents  
    ●  File and track claims through apps  
    ●  Renew truck insurance online in minutes

    A wide network and smooth digital interface aren’t just nice to have; they’re critical for time-sensitive operations in logistics and transport businesses.

    Choosing the right provider for commercial vehicle insurance isn’t just about comparing premiums. It’s about finding a partner that understands the complexity of your business, offers flexible coverage, and helps minimise disruption when something goes wrong.

    If you’re seeking truck insurance for a single vehicle or an entire fleet, prioritise claim efficiency, customisation, and service quality. With the right provider, your business stays protected, not just on paper, but also on the road.  
     

  • Oliva Clinics extends digital brief to Team Pumpkin to boost its skin-deep storytelling online

    Oliva Clinics extends digital brief to Team Pumpkin to boost its skin-deep storytelling online

    MUMBAI: Oliva Clinics is dialling up its digital game—this time, with a little help from Team Pumpkin. On 13 May 2025, the dermatology brand extended its social mandate to the integrated marketing agency, entrusting it with the task of amplifying Oliva’s clinical credibility through crisp digital storytelling.

    Founded in 2009, Oliva has grown from a single clinic in Hyderabad to 32 locations across nine cities, including Delhi, Bengaluru, Chennai, Pune, Kochi, Kolkata, Ahmedabad, and Vizag. With over 115 dermatologists on board, the brand offers science-based treatments ranging from acne and pigmentation solutions to advanced skin ageing procedures and body contouring services.

    As part of the collaboration, Team Pumpkin will craft content strategies and drive engagement across Oliva’s social channels. The campaign will lean into aspirational storytelling while staying grounded in the brand’s clinical rigour and patient-centric ethos.

    Team Pumpkin co-founder Swati Nathani said, “We’re excited to work closely with the Oliva team and help communicate the brand’s core values of trust, credibility, and transformation through impactful storytelling and engaging content”.

    The agency’s Bangalore office will oversee execution, working under Oliva’s brand guidelines to ensure consistency across creative and strategic outputs.

    With India’s aesthetic dermatology market growing rapidly, the collaboration marks a timely play for brand visibility in a digitally-driven skincare landscape. Oliva’s latest move positions it to lead both offline with clinics—and online with content.

     

  • Xley sets $100 million ARR target by 2027, eyes influencer dominance in three continents

    Xley sets $100 million ARR target by 2027, eyes influencer dominance in three continents

    MUMBAI: With algorithms in one hand and ambition in the other, Xley has mapped out a plan to redefine influencer marketing globally. The AI- and ML-driven creator marketplace under Mad Group has announced its intent to hit a $100 million annual recurring revenue (ARR) mark by 2027, while building the largest influencer network across India, MENA, and Australia.

    Xley is designed to be the backstage manager to a growing cast of 200 million creators across Youtube, Instagram, Tiktok, and more. Its creator-first model aims to streamline brand collaborations with small and medium businesses, putting them on par with Fortune 500 players through access to real-time data, automation, and emotional intelligence-driven campaign tools.

    “What Tally is for accountants, we aspire to make Xley for marketers. Our mission is to empower small and medium businesses to market with the sophistication and reach of Fortune 500 companies. We are a creator-first company, and we always will be. With access to a network of over 200 million creators across platforms like Youtube, Instagram, and Tiktok, our platform levels the playing field. We’re also embedding Emotional Intelligence (EI) into our AI systems, enabling brands to craft campaigns that not only perform but genuinely connect with people,” said Xley founder & CEO Gautam Madhavan.

    The platform features Advanced Audience Insights, Extensive Creator Discovery Tools, and end-to-end campaign management. Xley claims it can reduce manual operations by up to 80 per cent, supporting campaigns in more than 54 languages and 10,000 cities across 150 countries.

    With its expansion blueprint laid out, Xley is now preparing for its next funding round to supercharge global growth and deepen its tech arsenal. Positioned alongside Mad Influence and Creators United under Mad Group, Xley is shaping up to be a powerhouse in the creator economy—one data-driven campaign at a time.

  • Aging Gracefully with Confidence: Why Health Insurance Is Vital for Senior Citizens

    Aging Gracefully with Confidence: Why Health Insurance Is Vital for Senior Citizens

    Growing older is a beautiful part of life—marked by wisdom, experience, and often, more time to enjoy the things that truly matter. But with age also comes an increased risk of health issues, and these risks are often accompanied by steep medical expenses. That’s why ensuring proper healthcare protection becomes crucial in the golden years.

    In a country where medical inflation continues to rise sharply each year, the cost of diagnostics, surgeries, and hospital stays can overwhelm even the most carefully planned retirement savings. For senior citizens, securing reliable healthcare through insurance is not a luxury—it’s a necessity.

    The Changing Healthcare Landscape for the Elderly

    With more people living longer than ever before, there’s been a significant shift in healthcare demands among India’s senior population. Conditions such as diabetes, arthritis, cardiac diseases, and high blood pressure are increasingly common, and they often require not just treatment but regular monitoring, medications, and consultations.

    As people age, their income generally becomes fixed or limited, especially after retirement. Medical bills—expected or otherwise—can quickly disrupt financial stability. That’s where a comprehensive health insurance plan steps in to provide not just financial relief but also peace of mind.

    Understanding the Real Need for Specialised Coverage

    It’s important to understand that general insurance plans may not always suffice for older adults. The health needs of a 65-year-old differ significantly from those of someone in their 30s or 40s. Plans specifically designed for older age groups are structured to meet age-related medical requirements and offer features tailored for frequent care.

    Policies that provide health insurance for senior citizens come with certain unique benefits, such as higher coverage limits for chronic conditions, shorter waiting periods for pre-existing illnesses, and wider hospital networks suited to the needs of elderly patients.

    Key Benefits of Senior Citizen Health Insurance

    Here are the primary reasons why such policies are becoming increasingly indispensable:

    1. Comprehensive Hospitalisation Cover 
    Most policies cover all necessary costs during a hospital stay, including room rent, ICU charges, surgeries, doctor consultations, diagnostics, and medicines. As hospitalisation becomes more frequent with age, this coverage helps absorb the financial impact significantly.

    2. Cashless Facilities at Network Hospitals 
    Older individuals may not always have someone accompanying them to help with billing and payments. Cashless hospitalisation simplifies the process—allowing treatment to start immediately without upfront payments, thanks to direct settlement between the hospital and insurer.

    3. Pre- and Post-Hospitalisation Expenses 
    Medical costs are not limited to the hospital alone. Frequent consultations and tests before admission, and continued care afterward, often add up. Senior health insurance plans usually cover both sides of this timeline, easing financial stress during recovery.

    4. Coverage for Pre-Existing Diseases 
    Unlike younger individuals, senior citizens are more likely to have existing health issues. Many policies designed for them cover such conditions after a specific waiting period—usually shorter than that of standard plans.

    5. Daycare and Domiciliary Treatments 
    Many minor procedures today don’t require 24-hour hospitalisation. Similarly, elderly individuals might need treatment at home due to mobility challenges. Several senior plans cover these alternatives to traditional hospital stays, making care more accessible.

    6. Annual Health Check-Ups and Preventive Care 
    Preventive care is especially important for older adults. Certain policies provide free annual check-ups that allow early detection of issues, leading to timely intervention and better outcomes.

    7. Tax Deductions Under Section 80D 
    Premiums paid for health insurance qualify for tax benefits under Indian law. For senior citizens, deductions of up to ₹50,000 are available, making insurance a financially sound choice in more ways than one.

    Challenges Faced by Senior Citizens Without Insurance

    Choosing to forgo health coverage later in life can have serious consequences. Without insurance, older adults must rely entirely on their savings or their children’s financial support to meet healthcare expenses. This dependency not only strains personal finances but can also affect mental peace.

    High costs might also lead to delayed treatments, compromises in the choice of doctors or hospitals, or even avoidance of regular check-ups—all of which negatively impact overall health and longevity.

    Factors to Consider While Choosing a Plan

    Not all plans are the same. Selecting the right one involves careful evaluation of several factors, including:

    1. Entry Age Limit: Some plans allow enrolment only up to a certain age. Choose one with a wider entry age window or lifetime renewability.

    2. Co-Payment Clause: Many senior plans require a co-payment, where the insured pays a fixed percentage of every claim. Understanding this clause is crucial to avoid surprises.

    3. Sub-Limits on Treatments: Some policies may cap room rent, surgery costs, or specific treatments. It’s better to pick a plan with minimal sub-limits to ensure flexibility.

    4. Claim Settlement Ratio: A higher ratio reflects a company’s reliability. Always check the insurer’s history of honouring claims.

    5. Ease of Claim Process: In times of emergency, a complicated claim procedure can be distressing. Go for insurers that offer simple, fast, and digital-first processes.

    Customising the Policy with Add-Ons

    Many insurers allow the addition of optional riders or add-ons. These could include critical illness coverage, personal accident cover, or even outpatient department (OPD) benefits, which reimburse consultations, diagnostic tests, and pharmacy bills. These add-ons increase the value of the base policy while aligning it better with personal health needs.

    The Role of Family in the Decision

    Often, senior citizens rely on their children or close relatives to make informed decisions about health insurance. It’s essential that family members are actively involved in the research and purchase process. Helping parents or elderly relatives secure a good health plan is not just practical—it’s a gesture of love and responsibility.

    Many families now opt for policies that cover both the elderly and younger members under a single umbrella or invest in individual plans for each member based on their needs.

    A Step Toward Independence and Dignity

    Healthcare access is directly linked to independence for senior citizens. Knowing that they don’t have to depend on their children for every small health expense allows older individuals to live with dignity. Whether it’s a dental procedure, cataract surgery, or physiotherapy, health insurance empowers them to make timely healthcare decisions without hesitation.

    Conclusion

    As healthcare becomes more specialised and expensive, the importance of health insurance cannot be overstated—especially for senior citizens. Choosing the right policy at the right time protects not just finances but also emotional well-being. Whether it’s about managing chronic conditions or preparing for unforeseen emergencies, health insurance for senior citizens ensures that the golden years are truly worry-free and full of life.

  • Mutual funds and asset allocation: Finding the perfect balance for maximum returns

    Mutual funds and asset allocation: Finding the perfect balance for maximum returns

    When investing, finding the perfect balance between risk and reward is important for long-term wealth creation. Mutual funds are a powerful financial product for investors seeking to optimise their portfolios through strategic asset allocation.

    To optimise investments, you need to learn how mutual fund asset allocation works and position yourself to achieve maximum returns while mitigating risk effectively.

    Mutual funds and asset allocation 
    Mutual funds and asset allocation share a symbiotic relationship, as mutual funds provide an easy way to implement an asset allocation strategy by diversifying investments across various asset classes. This makes them valuable if you do not have the expertise, time, or resources to build and manage a diversified portfolio.

    Advantages of mutual funds for asset allocation 
    To attain balance and maximise returns through asset allocation, you need to understand the benefits of mutual funds for asset allocation.

    •    Diversification 
    Mutual funds have the advantage of built-in diversification. A mutual fund contains multiple individual securities, providing inherent diversification. For instance, an equity mutual fund can help diversify across different industries, sectors, and capitalisations. This diversification reduces the effect of a poor-performing investment within the fund.

    •    Professional management 
    Mutual funds are handled by experienced professionals who make choices regarding the purchase, retention, and selling of securities. These managers possess deep knowledge of market analysis, economic projections, and mitigating risks, enabling you to reap the benefits from their expertise without requiring these abilities.

    •    Accessibility and affordability 
    Mutual funds have minimum investment requirements, making them available to a wide variety of investors. The affordability makes it possible for you to create a diversified portfolio even with small amounts of capital.

    •    Flexibility 
    Mutual funds offer investment options across different categories, such as equity funds, debt funds, balanced funds, and index funds, each with a distinct risk-return profile. They allow you to customise asset allocation according to your financial goals and risk tolerance.

    How to choose the perfect mutual funds for an asset allocation plan? 
    Finding the ideal mutual funds is key to the success of your asset allocation plan. The best mutual funds for your portfolio depend on many factors. A few include:

    •    Investment objectives: Align funds with your investment goals, such as growth, income, or preservation of capital.

    •    Risk tolerance: Select funds whose risk profiles match your tolerance for market volatility.

    •    Time horizon: Consider your investment horizon, as time tends to influence the correct asset mix.

    •    Expense ratios: Lower costs can have a significant impact on your net returns over time.

    •    Historical performance: Though past performance does not assure future outcomes, it provides insight into a fund’s consistency and management skills.

    Asset allocation calculator 
    An asset allocation calculator could help you determine the ideal combination of assets for your investment portfolio. The calculators consider your age, risk tolerance, and time horizon before suggesting an appropriate mix across different asset classes. It provides recommendations while  
    helping you balance risks and returns.

    Conclusion 
    Asset allocation in mutual funds allows you to take advantage of diversification, management, liquidity, and flexibility. After selecting funds that match your investment goals and utilising tools like asset allocation calculators, you can build a balanced portfolio that maximises rewards while minimising risks.

    Mutual funds provide you with the structure and discipline needed to navigate market volatility and achieve long-term success, making them an ideal choice for every type of investor. 
     

  • Experience a New Era of Home Interiors with Asense Interior’s Signature Touch!

    Experience a New Era of Home Interiors with Asense Interior’s Signature Touch!

    A home is not only four walls; it is a person’s personality, lifestyle, and aspirations. Introducing Asense Interior, the home remodelling trendsetter, where every design is tediously crafted to bring your dreams to life. Asense Interior, an 11+ year-old interior designers in Bangalore with numerous awards and a commitment to innovating, has set the bar in its domain.

    Bringing Elegance and Precision to Every Home

    Asense Interior has a long-standing focus on quality and service to become a top home interior solution provider. Creativity, expertise, and attention to detail are how they keep the promise of each project, attaining the greatest equilibrium between function and aesthetics.  They develop designs that bear the stamp of individual life, yet they ensure maximum levels of execution by understanding the special concerns of the homeowner.

    Asense Interior makes your dream come true, be it a chic, minimalist modern home interior design or the opulence of luxury home interior design. Its extensive portfolio consists of more than 1600 successful projects, reflecting a range of architectural styles from grand, beautiful estate homes to contemporary urban apartments. Asense Interior possesses a skilled team that actually delivers the best in home interior Bangalore. They appreciate the intricacies of using maximum space and up-to-date style. Every part is designed to be chosen sensibly to add loveliness and cosiness to the entire dwelling.

    Why Choose Asense Interior?

    1. Knowledge That Has Stood the Test of Time  
    Asense Interior has been at the forefront of modern interior design for the past ten years. They are one of the top interior designers in Bangalore and are involved in projects of all types, including high-rise apartments and large villas.

    2. Customized Design Method  
    Every client is special just as every house is. The Asense Interior team is committed to a collaborative design approach with clients to ensure that every design piece reflects their uniqueness and functional demands. The clients are involved in the creative process from beginning to end.

    3. Price and Process Transparency  
    Asense Interior promises full transparency of costs, unlike numerous other companies. They are certainly one of the most reputable interior designers in Whitefield because they include no unwritten charges and treat clients to full-cost breakages from day one.

    4. Excellence in Award-Winning Design  
    For Asense Interior, providing quality and service without compromises is a motto that has won the company the Best Service Award six times. They represent the cutting edge thanks to the constant mix of creative ideas and eco-conscious techniques to design houses nowadays that are repeating modernity and sustainability.

    5. Full Interior Design Services  
    Asense Interior combines consultation, design, and visualization under one roof, minimizing stages for the client to deliver a fully workable project. Their know-how extends to every sphere and makes for the simplest possible experience for homeowners when dealing with everything from lighting to décor, furniture design, and planning spaces.

    6. World-Class Materials & Craftsmanship of The Highest Order  
    Asense Interior avows great craftsmanship for all interior design undertakings. In Bangalore for luxury home interior design, Asense is a preferred partner.  They work with credible artisans who handle high-quality materials to ensure longevity and elegance.

    7. The Innovative and Contemporary Design Ideas  
    Asense Interior specializes in modern home interior design that is balanced with aesthetics as well as functionality and the most current industry innovations. Their interiors literally beautify every space with creative storage solutions, modern floor plans, and contemporary colors palettes.

    8. Timely Project Delivery  
    Time is another important factor in every house design project. However, with proper handling of the matters concerned, Asense Interior is able to deliver projects on time while not compromising quality. This has made them a very reputable name in home interior Bangalore projectsfor time-conscious homeowners.

    9. Customer-centric support and services  
    The satisfaction of the client comes first at Asense Interior. Their teams ensure a hassle-free experience from A to Z through personalized support, continuous updates, and after-purchase support. With wonderful services, they have earned themselves a strong reputation for being the best interior designers in Bangalore.

    Renovating Homes with Personal Touch

    All the projects at Asense Interior are undertaken as art forms where grace and functionality prevail. Their interior designers in Whitefield are extremely pleased to create both beautiful and practical rooms. Whatever they do showcases elegance, cosiness, and durability, either in a tastefully done-up luxury space or a Spartan modern residence.

    They ensure that houses are not just designed but also made into experiences that yield long-lasting happiness by intertwining creativity and precision skilfully. Many homeowners who desire nothing but the best have come to believe in them due to their competency in home interior Bangalore solutions.

    Your House Dream Is Here!

    Pretty much anything that you want would be inside it. This is how you will find the best interior designer in Bangalore. At Asense Interior, we design homes that fit their owner’s style: practicality and sophistication, too. Whether you want your minimalist, modern approach or grand, luxury home interior design, our professionals will make sure each detail is as close as possible.

    With over 1600 successfully completed projects, we bring experience, creativity, and transparency to every design. Your wishes take centre stage from planning to realization, resulting in wonderful and functional spaces.

    At Asense Interior, indulge in the magic of personalized interior design! Begin your perfect home today by checking our Asense Interior.

  • Buzzing with purpose as Herkey launches BEE to woo women with meaning

    Buzzing with purpose as Herkey launches BEE to woo women with meaning

    MUMBAI: Marketing to women just got a major upgrade and it’s got wings. Herkey, India’s largest AI-powered career engagement platform for women, has launched BEE – Brand Engage Experience, a buzzing new suite of marketing solutions designed to help brands connect, not just campaign, with India’s rising tribe of working women.

    With women now influencing 85 per cent of all household purchases and controlling over 30 per cent of global wealth (set to hit 50 per cent in just five years), brands can no longer afford to speak in broad strokes. BEE is Herkey’s answer to decades of pinkwashed, one-size-fits-all branding offering instead nuanced, purposeful engagement through storytelling, community, and lived experiences.

    “Women are no longer just consumers, they’re culture-shapers, wealth-creators, and the backbone of India’s workforce resurgence. They now control over 30 per cent of global wealth, and this figure is projected to rise to 50 per cent in just five years,” said Herkey founder & CEO Neha Bagaria. “BEE is built to help brands not just market to this powerful demographic, but to meaningfully connect with them through stories, experiences, and conversations that matter.”

    “BEE (Brand Engage Experience) is a marketing ecosystem designed to drive real, measurable impact. By tapping into HerKey’s vast network of creators, consumers, candidates, brands, and experts, BEE allows companies to craft high-impact campaigns that resonate with India’s most influential consumer group women. BEE amplifies brand presence through rich visual storytelling to aspirational women consumers via immersive experiences like fireside chats, master classes, and expert-led sessions.”, said Herkey VP growth & marketing, Wasim Sayed.

    BEE is built on the back of Herkey’s robust ecosystem of over 5 million women professionals, 200,000 mentors, and 20,000 partner companies. The platform allows brands to design campaigns that resonate with women at every career stage whether she’s a fresher, a returnee, a working mum, or a corporate powerhouse.

    From fireside chats and masterclasses to expert-led sessions and rich visual storytelling, BEE offers tools that prioritise connection over conversion. Think of it as the anti-banner-ad approach immersive, contextual, and emotionally intelligent.

    With over 20,000 companies already part of the Herkey network, from startups to global giants, BEE is set to become a strategic bridge between brands and one of the most powerful consumer groups of our time. And in a market where authenticity is currency, BEE might just be the buzz brands need to break through the noise.

  • ASCI fine-tunes rules for health and finance influencers

    ASCI fine-tunes rules for health and finance influencers

    MUMBAI: The Advertising Standards Council of India (ASCI) has given its influencer guidelines a much-needed shot in the arm — and a dose of financial clarity. In a fresh update to its Influencer Advertising Guidelines (Addendum 2), ASCI has introduced sharper distinctions for influencers operating in the health and finance sectors.

    Previously, anyone posting about commercial goods and services in BFSI (banking, financial services, and insurance) or health and nutrition needed proper qualifications and certifications to avoid leading consumers astray. Now, the rules add a pinch of nuance: qualifications are mandatory only if influencers are dishing out technical information or advice likely to be interpreted as expert opinion.

    If it’s just generic promotion — say, an insurance company urging annual health check-ups through a lifestyle blogger, or a food influencer whipping up excitement for a health meal service — formal qualifications need not clutter their bios.

    ASCI  chief exective & secretary general Manisha Kapoor commented, “Influencer marketing has matured beyond simple endorsements and now often involves strategic partnerships for various aspects of brand communication. The updated guidelines bring in the required nuance for influencers operating in the BFSI and health & nutrition space.”

    Influencers keen to stay out of regulatory hot water can dive into the full update here.