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Category: MAM

  • Signpost India wins ad rights for 30 stations of Mumbai Metro

    Signpost India wins ad rights for 30 stations of Mumbai Metro

    Mumbai: With respect to exclusive experiential and advertising rights on the Mumbai Metro Rail Network, Mumbai Metropolitan Region Development Authority (MMRDA) has onboarded Signpost India for the advertising rights of 30 Mumbai Metro stations.

    “Signpost won the mandate following competitive bids that had the participation of major OOH media-owning firms. Seven major national and international advertising enterprises pitched for the project,” according to the statement. 

    The stations include seventeen stations on Line 2A and thirteen stations on Line 7. As a part of this project, Signpost will ensure the growth of non-fare revenue, a key element for the sustainability of public transport, based on a fixed revenue along with a revenue share model, the company said.

    “It’s a delight to partner with MMMOCL (MMRDA) in the transit space with such a huge opportunity to showcase our analytic-based solutions for the brands to reach the commuters and ensure high mass ROI,” said  Signpost India co-founder and director Dipankar Chatterjee. “Signpost India will bring in global media formats and design ideas for such large-scale projects. The experiential engagement will be a key factor in connecting with commuters for making everyday inspirational and transforming ordinary journeys into extraordinary experiences,” he added.

  • Instashield rolls out its first ad campaign on OTT and digital platforms

    Instashield rolls out its first ad campaign on OTT and digital platforms

    Mumbai: Consumer durables technology company Instashield India has rolled out its first ad film on IPL Hotstar, social media platforms, and YouTube. The ad campaign features the benefits of using the company’s plug-n-device ‘Instashield’ which claims to protect oneself from all sorts of viruses, including the coronavirus.

    The ad film showcases a family of five members, where a male member is seen advocating the benefits of using the Instashield product. He also tries to compare the difference between an air purifier and a virus slayer. Reacting to the statement by female members ‘phir to ye bahut mehenga hoga and safe to hai,’ the man tries to convince them that Instashield is the best product to keep the family safe and is available at a reasonable price. 

    Commenting on the launch of Instashield’s first ad film, Instashield’s promoter and director Hitesh M Patel said, “Instashield is a medical device technology, which is a perfect fit to combat the on-going virus challenges. It is a plug-n-play device, which is the need of the hour, and to market, such a product is of utmost importance for us to ensure the lives of people around us are healthy and safe.”

    Instashield CEO CS Jadhav shared that the company intends to go really aggressive on promoting this product and going forward, on print and electronic media, digital marketing, influencer engagement and PR as well. It is currently available on e-commerce platforms and the company’s D2C website.

    “All our future marketing initiatives will see great and prudent spends as we plan to be present in all geographies across the country,” Jadhav said, adding, “In the ongoing pandemic, the product is the need of the hour and we aim to place ourselves at homes, schools, hotels, hospitals, airports, restaurants and every enclosed place so that each one of us is safe.”

    “The ad is created to demonstrate the need to keep your family safe and prevent each other from the ongoing pandemic,” said brand advocate Ankit Khera on ideating and creating the ad film. “The product is simple to use at any place. The tagline of Instashield #TaakiZindagiChaltiJaye ensures people to have a safe and healthy life without any health issues pertaining to the viruses.”

  • 71% of IPL viewers get influenced by ads with Bollywood celebs: iCubesWire survey

    71% of IPL viewers get influenced by ads with Bollywood celebs: iCubesWire survey

    Mumbai: With Indian Premier League (IPL) fever spreading across India and marketers promoting the event as one of the biggest advertising ecosystem in the country, a whopping 71 per cent of the respondents surveyed said their buying decisions get influenced if there is a Bollywood celebrity in streaming ads. Digital marketing agency iCubesWire conducted a IPL marketing and advertising survey among 1,000 respondents from mid-March to mid-April.

    The survey further indicates that a significant 74 per cent of the respondents agreed that their buying decisions from IPL streaming ads get influenced by such ads that are targeted towards children or liked by younger age segment.

    “IPL is one of the biggest sporting event on the planet and lot of advertising money is spent on its broadcasting by brands to reach out to their target group,” iCubesWire CEO Sahil Chopra. “This survey has clearly indicated that brands are still banking on Bollywood celebrities to deliver their message to end users, a trend which we believe will continue to stay with many OTT celebrities also joining the fray.”

    As the country in the last few years has also been witnessing a major push towards getting back to Indian roots, 73 per cent of the respondents said they prefer watching ads that show Indian culture or legacy.

    Not surprisingly, Covid-19 pandemic has changed the way we buy products and services with healthcare becoming the top concern for everyone. The healthcare sector including health insurance advertisements during IPL streaming has led to 78 per cent of the surveyed respondents to invest on their physical fitness and health.

    Other key findings are:

    ·  IPL survey says that 80 per cent of fans enjoy interaction over chat apps during live streaming.

    ·  Nearly 64 per cent people of the poll takers like to watch IPL matches on TV. On the other hand, 32 per cent of the people like to watch IPL matches on their mobile phones, a number that has been consistently growing over the last few years.

    ·  In terms of language, respondents preferred to watch ads in both English and Hindi equally at 47 per cent.

    ·  Fantasy cricket leagues have been gaining traction as one of the leading advertisers on IPL, and 69 per cent of the respondents agreed that they participate in such gaming leagues.

    ·  As fast internet has reached to almost all corners of India, 80 per cent of the respondents said they participate in community viewing virtually and chat with friends and relatives on the streaming apps.

  • CAMM Summit 2022: Experts highlight the advantage of AI for marketers

    CAMM Summit 2022: Experts highlight the advantage of AI for marketers

    Mumbai: Artificial intelligence (AI)  has been a buzzword for a long time now! From content creation to customer support, AI is now everywhere. Interestingly, AI has also touched down the marketing industry. And to discuss the importance of AI and data in the marketing sector, the second day of IndianTelevision.com’s CAMM Summit and Exhibition 2022 witnessed an insightful panel discussion on the topic: ‘AI & Data – Your Tools for Better Efficiency.’

    Moderated by Pixis chief executive officer (Europe & APAC) Neel Pandya, the panel had marketing leaders including WATConsult managing partner Sahil Shah, Ferns N Petals chief technology officer Vasanth Kamatgi, Timex Group head of marketing & e-commerce Ajay Dhyani, and BFSI global technology leader Suresh A Shaan.

    Experts believe that AI can be very helpful in improving the data analysing speed and also to increase the efficiency of marketing campaigns. To begin with, Pandya explained his idea of AI. He feels AI is everywhere.

    How marketers look upto artificial intelligence?

    Taking the discussion further, he asked Dhyani if the Timex Group has ever integrated artificial intelligence approaches in their marketing campaigns?

    To which, Dhyani said that Timex Group has not used artificial intelligence in its marketing campaigns so far but they have come across various case studies and reports on how artificial intelligence is emerging and how companies across the sectors are using it.

    “We are excited to see the efficient use of artificial intelligence and are clearly looking to integrate it in our marketing campaigns,” he highlighted.

    Adding to it, Ferns N Petals’ Kamatgi said, “AI is a very powerful tool and it will change everything, from the way we live to the way we operate our business.”

    He further stated that Ferns N Petals started using AI back in 2018 for better product recommendation.

    Sharing the outcomes of using AI as a tool, he said, “we experienced mixed results, right now we need to work a lot to get better results because efficient use of AI requires smart applications and filtration of data and we are working in this direction.”

    He also told that Ferns N Petals recently concluded its annual business plan and artificial intelligence is going to be the biggest investment of the company. “We have a pipeline of 28 news cases that are supposed to go live in coming times. However, we have not decided the estimated time yet but we are working on it,” Kamatgi asserted.

    Explaining how they will integrate artificial intelligence in their marketing plan, he further said, “we will be applying AI for efficient product recommendations, classification of products, better search, product sequencing, multi-labeling and so on.”

    After listening from the marketers how they are using and planning to use artificial intelligence, Pandya highlighted how artificial intelligence has been helping the marketers. He said, “artificial intelligence is largely doing three simple things- automating the bidden budget which is currently planned manually, better customer targeting and creating more and more personalisation for the potential customers.”

    Metaverse – The next big thing in adtech world

    Shifting the conversation to the vision for the next step in the internet’s evolution – metaverse, Pandya asked WATConsult’s Shah, “Is metaverse or meta just a buzzword or are marketers really trying to do something which will help them and the industry?”

    “Metaverse is a fad to me,” Shah noted. “I am not sure if the metaverse is going to be there for a long time or not. We will get to know it with time.”

    He also said that after talking to a lot of gaming experts he realised that the term has suddenly become so popular after Facebook named its parent company as Meta. Otherwise the gaming industry has been operating in the metaverse for a long time.

    Furthermore, he shared how marketers are using metaverse. He said, “If we look from the marketing perspective, a lot of companies are now investing in metaverse. For example Nike opened a store which is just amazing. But the question is how many people are going to use it? And what is the return on investment in metaverse?”

    “The only concern here is the critical masses and consumers are not headed towards metaverse as of now,” he highlighted.

    How will marketers cope up with the cookie-less world?

    In the next part of the conversation, Pandya moved towards the most critical concern of marketers that is the removal of cookies. There’s been a lot of talk around how this announcement by Google will make it difficult for marketers to do audience profiling and reach out to the right audience at the right time.

    Throwing the next question to BFSI global technology leader Suresh A Shaan, Padnya asked, “how do you think a cookieless world is going to affect the ad and marketing world and how marketers will cope-up with the change?”

    Shaan answered, “now marketers need to switch to personalisation to a greater extent. People easily connect when the campaign is derived from an emotional perspective. Hence personalisation will emerge as a helpful tool for marketers.”

    Other panelists also agreed to him and shared how they are adopting personalisation. Sharing how marketers are going hyper personalised Shaan highlighted a few campaigns from Flipkart where the e-commerce company hired regional celebrities to go personalised for their consumers.

    Will artificial intelligence lead to job cuts?

    Concluding the session, Pandya asked one quick question to panelists, “Will artificial intelligence take away human jobs in the coming time..?”

    While Shah and Dhyani think that artificial intelligence will not take away jobs, Kamatgi thinks that it will definitely take away a few jobs. “I think in urban areas it will lead to a job cut but in rural areas it will not,” Shaan opined.

    “Well! I also think that artificial intelligence will not take away human jobs; rather it will add more power and liberty to manpower,” Pandya commented.

  • Disprz hands over communication mandate to Pitchfork Partners

    Disprz hands over communication mandate to Pitchfork Partners

    Mumbai: Learning and skilling tech platform for enterprises Disprz has handed over its India mandate for strategic communication to Pitchfork Partners. 

    As a part of this association, the agency will work closely with Disprz to build and strengthen its brand reputation.

     “Learning and skill development is witnessing a surge in India. We cater to the unique needs of the global B2B skill development ecosystem,” said Disprz CEO and co-founder Subramanian Viswanathan (Subbu). “We believe that learning and development helps build missing skills to reduce the errors that hinder business growth and even affect customer experiences. Pitchfork Partners shares our passion and beliefs. We are hopeful that Pitchfork’s expertise will play a key role in the success of our communication outreach and help in maximising our penetration. We see a huge opportunity for sustained growth in India and Pitchfork Partners has the credentials to assist us,” he added.

    Pitchfork Partners sees itself as a reputation warrior, offering bespoke solutions and a team comprising marketing and communication veterans.

    “We look forward to this great partnership and are delighted to expand our expertise. With Disprz’s goal to skill India and its unique technology offerings, it has an edge when it comes to learning and development, and it can disrupt the market. We are excited to partner with such a brand,” said Pitchfork Partners co-founder Jaideep Shergill on the business partnership. 

  • mSix&Partners elevates Subhamay Mukhopadhyay to managing partner India

    mSix&Partners elevates Subhamay Mukhopadhyay to managing partner India

    Mumbai: mSix&Partners, GroupM’s youngest outcome-based agency has named Subhamay Mukhopadhyay as managing partner, India. He will be taking the baton from Saket Sinha, who is appointed as mSix&Partners APAC chief growth officer. Sinha will be based out of Singapore office, the agency said.

    “Mukhopadhyay will be responsible to accelerate the business growth of mSix&Partners in India and the clients through its integrated marketing solutions. Media and commerce, measurement and technology are among the areas he will expand mSix&Partner’s capabilities,” said the statement.

    “Currently serving as the head of Mindshare West, he has built an exemplary cross-functional team and worked on numerous clients in multiple sectors. Among Subho’s many achievements is his expertise in integrated media strategy and excellent client relationships,” remarked Mindshare South Asia CEO Amin Lakhani. “He’s delivered multiple award-winning campaigns in India as well as across the globe. Subho has played a significant role in growing the agency in India and I am confident that his vision will build on mSix&Partners legacy in the country. It’s inspiring to see Subho become a leader among the ranks to create a future-fit agency. I am confident he will push the agency to new heights with his expertise and leadership.”

    He further added, “I would also like to take this opportunity to thank Saket Sinha, under whose leadership, mSix&Partners has become the fastest-growing agency building a rich roster of clients and challenger brands.”

    Having spent more than two decades in the media, Mukhopadhyay is a seasoned media professional. He joined the ‘Purple Family’ at Mindshare 16 years ago as a media manager and worked across categories in key markets like Delhi, Bangalore and Mumbai. GSK, Castrol, Star Network, Nike, Lenovo, IBM, Kellogg’s, ICICI Group, Idea, UltraTech, JSW Group, Lifestyle, UB, Pharmeasy, Upstox are few key clients he worked closely within their growth journey.

    “There couldn’t be any better time to take charge of mSix&Partners. ‘Agility’ and ‘Entrepreneurial’ spirit of this youngest agency of GroupM provides the best opportunity to partner with the existing and new-age businesses,” said Subhamay Mukhopadhyay on his new role. “Top priorities for us will be to deliver ‘client delight’ by strengthening & building a sustainable relationship, attracting ‘quality talents’ to drive business & brand solutions and curate ‘be-spoke products & solutions with a clear focus on Data, Tech and Content. I’m excited to embark on this journey and scale up mSix&Partners in India to the next level.”

  • Only 26% of global marketers are confident in their audience data: Nielsen study

    Only 26% of global marketers are confident in their audience data: Nielsen study

    Mumbai: The digital dominance in marketing dollars notwithstanding, with continued digital fragmentation, marketers report data accuracy, measurement, and ROI as paramount concerns. While 69 per cent of marketers believe first-party data is essential for their strategies and campaigns, 72 per cent of marketers believe they have access to quality data, and only 26 per cent of global marketers are fully confident in their audience data, according to the global survey conducted by Nielsen.

    Nielsen’s 2022 annual marketing report titled ‘Era of Alignment’ surveyed nearly 2,000 global marketers between December 2021 and January 2022 to reveal a digital dominance in how dollars are being spent and exposed marketers’ lack of confidence in the data behind those decisions. As per the report, brands’ top priorities for 2022 are increasing brand awareness, breaking down measurement siloes, developing personalised strategies, and becoming more purpose-driven.

    As marketers are prioritising a digital-first approach, the social media spend increased by 53 per cent across global marketers, significantly more than the aggregate increase of TV and radio spend. However, they have struggled over the past two years to keep up with consumers’ changing media habits. The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.

    The ‘Era of Alignment’ report found marketers around the world are experiencing similar areas of success and challenges, as shown by:

    Brand awareness is marketers’ top objective: To reach this goal, brands need to leverage an array of channels to reach the widest audience. Nearly two-thirds (64 per cent) of respondents stated that social media is the most effective paid channel with TikTok and Instagram dominating spend. Customer acquisition is their second objective, showing that marketers must focus efforts on the entire customer journey.

    Increased media fragmentation amplifies the need for holistic measurement: Marketers’ confidence in measuring the ROI of the full-funnel is only 54 per cent. Remove online and mobile video and confidence in measuring ROI across all other channels are under 50 per cent globally, and while nearly half of marketers plan to increase their spending on podcasts, their confidence in measuring the ROI of that investment is 44 per cent.

    It’s vital for marketers to use data to champion personalised marketing strategies: The increasing proliferation of channels produces an abundance of unique data sets. However, 36 per cent of marketers still claim that data access, identity resolution, and deriving actionable insights from data is either extremely or very difficult. The rise of connected TV (CTV) presents new challenges to traditional targeting solutions. CTV is a growing focus for global marketers, with 51 per cent planning to increase their over-the-top/CTV spending in the coming year. In 2021, Americans streamed almost 15 million years’ worth of content across subscription- and ad-supported platforms.

    Also Read: Connected TV: A growing market in India   

    By placing a greater emphasis on purpose-driven initiatives, marketers can better connect with consumers: Nielsen research shows over half of US consumers (52 per cent) purchase from brands that support causes they care about; similarly, more than 36 per cent expect the brands they buy to support social causes. While global marketers say their brands are emphasising purpose, Nielsen data shows that 55 per cent of consumers aren’t convinced that brands are fostering true progress.

    “The research reaffirms that marketers want to put money into channels to deliver immediate ROI, but this must be balanced with overall brand lift. As media engagement shifts, agility and data are critical to optimise the entire marketing funnel,” said Nielsen chief marketing and communication officer Jamie Moldafsky. “With the upcoming depreciation of third-party cookies, it’s understandable to see marketers prioritising personalisation and aligning their brand with causes their customers care about. Through our solutions – and this report – we’re continuing to help brands and marketers get actionable insights to make more informed, and quicker decisions.”

    This is the fifth annual marketing report produced by Nielsen. “The report is based on survey responses from marketers who manage marketing budgets $ one million or more; who work across a variety of industries (auto, financial services, FMCG, technology, health care, pharmaceuticals, travel, tourism, and retail); and whose focus pertains to media, technology, and measurement strategies,” according to data and market measurement firm.
     

  • Teamology Softech Media bags PR mandate for India’s leading mobile accessories brand RD Accessories, to focus on creative approach and overall brand building

    Teamology Softech Media bags PR mandate for India’s leading mobile accessories brand RD Accessories, to focus on creative approach and overall brand building

    MUMBAI : Teamology has recently won the communications and PR mandate for RD Accessories. As part of the mandate, the firm will be responsible for developing and executing unique PR campaigns across all digital platforms and touchpoints in order to reach the proper target audience.

    Founded in the year 2002, RD Accessories is a premium brand that deals in manufacturing high quality audio devices and mobile accessories with cutting-edge technology. The brand has recently added new products in their ever-increasing product list. Being a leading market player, they are focused towards providing customers with high-quality products that are affordable yet premium. In line with the PM’s vision of Atmanirbhar Bharat, the firm takes pride in manufacturing products locally with utmost focus on quality and in place control measures.

    Speaking of the association, Mr Narayan Rathod C.E.O of RD Accessories said, “We are a value-driven organization. Our belief lies in providing the best to everyone- our employees, customers and everyone who is associated with us. We are not just creating products; we are creating an experience—the experience which we want people to remember every day by using our products. While we simplify people’s lives, we introduce them to products that simplify their work, day-to-day life and much more. We are extremely confident that our collaboration with Teamology will strengthen our image and will boost the overall visibility of the brand through enhanced communication and powerful storytelling”.

    Adding to it, Teamology will lead the account offering services such as corporate reputation management, brand and marketing communications, media management and crisis management.

    Commenting on this new association, Gulrez Alam, Founder of Teamology said, “We are delighted to be associated with RD Accessories, a brand that is revolutionizing the tech space through advanced and innovative products. We are committed towards building a strong narrative and taking the brand to different heights of success”.  
    Teamology Softech and Media services offers a wide range of digital PR solutions including strategy, media planning and buying, PR, social media, and communications across traditional and digital media.

  • Hero MotoCorp’s Dhiraj Tripathi joins Electric One as co-founder & COO

    Hero MotoCorp’s Dhiraj Tripathi joins Electric One as co-founder & COO

    Mumbai: Hero MotoCorp’s former executive Dhiraj Tripathi has joined auto start-up Electric One Mobility as co-founder and chief operating officer (COO).

    Electric One is a multi-brand EV franchise store chain with a pan-India presence that provides a retail platform under one roof for sales, after-sales and distribution of electric two-wheelers and three-wheelers to leading EV manufacturers such as Okinawa, Kinetic Green, Lectrix by SAR group, BattRE, Hero Lectro, LML Electric, GT Force, Mayuri, Olectra and Hayasa.  

    An auto industry veteran, Tripathi has donned several leadership roles in the last 25 years across leading companies like Bajaj Auto, Honda Cars, Mahindra & Mahindra, Castrol and Daewoo Motors. In his most recent role, he was associated with Hero MotoCorp as regional head for Africa and Middle East region. During his tenure, he led the brand’s market entry into 18 countries in the region, said the statement.

    “We are excited to have Dhiraj on board,” commented Electric One founder Amit Das. “I believe that with his strong and diverse auto industry & global business experience, Dhiraj will strengthen domestic business operations and drive international expansion.”

    Tripathi commands global business experience across emerging markets of India, Africa, and the Middle East region. In the last decade, he led diverse businesses across leading two-wheeler auto OEMs. Prior to Hero MotoCorp, he served at Bajaj Auto as business head for West Africa, where he was accredited with a cumulative export sale of ~two million units and doubling Bajaj’s market share in Nigeria which is the largest exports market for Indian OEMs, according to the company.

    Earlier in his career, Tripathi has been the founding team member of Castrol BikeZone, a start-up from Castrol-BP and regarded as the first multi-brand two-wheeler service franchise store chain in India.

    “In a short span, Electric One has emerged as one of the fastest-growing franchises with more than 100 stores across 40 cities in 15 states. It’s gearing up for global expansion across South East Asia, Middle East, Europe and Africa” stated Electric One co-founder and chief – brand & engagement Guido Quill, who is a German national.

  • The number of voice commerce shoppers in India poised to grow at a rate of 103%: WATInsights report

    The number of voice commerce shoppers in India poised to grow at a rate of 103%: WATInsights report

    MUMBAI: Voice Commerce is making its way into the Indian customers’ shopping habits faster than ever. The number of voice shoppers in India is poised to grow at an impressive rate of 103 per cent by the end of 2022 to reach 168 million voice shoppers, according to the latest report of WATInsights – Digital commerce series. For the record, there are 83 million voice shoppers in India presently, suggesting that it has already seen an uptick.  

    WATConsult, an Isobar Company & hybrid digital agency from dentsu India, has released its fourth report on the digital commerce series, titled ‘Digital Commerce in India – Voice Commerce’. The report by the agency’s research division, Recogn, shares insights on the ever-increasing adoption of Voice Commerce, the evolution of conversational AI solutions, challenges associated with voice-activated assistants and sentiments of consumers towards using this emerging branch of digital marketing.

    There is a paradigm shift in the way searches are performed as users turn to voice for searching and shopping for products online. As per the report, 42 per cent of the females have used voice assistants for online shopping, while most youngsters belonging to the age group of 18-24 years have frequently used the assistant enabled devices to shop online. Additionally, the majority of the working professionals residing in the top four metros and next five metros have also used voice assistants for online shopping.

    It is pertinent to note here that, in India, the use of voice technology for shopping is at a nascent stage and only one-third of the users have used voice assistants to purchase products online, as per the report.

    The report stated that most female voice commerce shoppers are concerned about the privacy and security of the financial data while shopping online using voice, withstanding the benefits of the platform. However, the challenge for older customers belonging to the age group of 65 years and above is the inability to break through the habit of typing and searching for products online.  

    Commenting on the latest issue of WATInsights, Isobar India group CEO Heeru Dingra said, “Voice integrated with online commerce is transforming the future of digital commerce and revolutionising the B2B and B2C e-commerce in India. With artificial intelligence and native language processing undergoing a massive transformation, voice commerce will help a great deal in increasing consumer confidence and improve conversion prospects for brands and businesses.”

    Voice simplifies the online shopping experience, enabling voice-enabled searches to be immensely popular and widely adopted. Voice commerce offers a natural user interface and experience, thus, making it appear as a game-changer for retail and e-commerce brands. To offer a personalised digital shopping experience, retailers are optimising their stores for voice commerce by further investing in upgrading their e-commerce capabilities, technology & platforms. Over time, voice shopping has influenced the way customers purchase online. It has also affected their shopping behaviour, making it even more crucial for businesses to include a voice in their marketing strategies.

    WATConsult managing partner Sahil Shah added, “I vividly remember ordering from Amazon Alexa device for the very first time. It was an extremely smooth and native experience, compared to what I had thought it would be. With the ecosystem developing at breakneck speed, including both hardware and software, voice commerce is here to stay and scale-up for sure. What is exciting to see is who wins the race and commands a significant pie of the voice commerce market; also, how brands scale up their voice-led experiences in a digital-first world? And no, it is not just the basic things one can order, it is everything from paying bills to buying groceries to booking a movie ticket to ordering for a hyperlocal delivery; all with the power of your voice.”

    WATInsights are periodically published reports based on primary research conducted by Recogn, the agency’s research division that provides consumer and business insights to its audience. WATInsights delve into the different aspects of the digital industry, consumer behaviour, and more. Additionally, the research also covers topics like Instagram in India – users’ perspective, voice technology in India, and the usage of the internet in the local language.