ITV

Category: MAM

  • Weekend Unwind with: White Rivers Media co-founder & Ceo Shrenik Gandhi

    Weekend Unwind with: White Rivers Media co-founder & Ceo Shrenik Gandhi

    Mumbai: IndianTelevision moves on to the next in its series of informal, fun snippets that peek into the mind of corporate executives – akin to a virtual water cooler chat. An attempt to get to know the person behind the title a little better, by having them share their nuggets on life and their mantras to deal with the curveballs that life throws – not necessarily revolving around work life – and sometimes going beyond work.

    This week, we have on the hot seat White Rivers Media Co-founder & Ceo Shrenik Gandhi. A zealous entrepreneur, Gandhi cofounded White Rivers Media in 2012. Since then, the agency has featured in Deloitte Tech Fast 50’s ranking- a benchmark of fast-growing tech companies worldwide- five years in a row. Gandhi is also a regular speaker at digital and entrepreneurship summits, including TedX.  

    So here goes…

    ü  Your mantra for life:  My mantra for life is very straightforward- Give joy and pay it forward, always.

    ü  A book you are currently reading or planning to read: ‘Atomic Habits’ by James Clear is a book that has truly moved me.

    ü  Your fitness mantra, especially during the pandemic: My fitness routine has always been quite simple. It’s basically, getting a cardio workout by 7:30 am and dinner before 6:30 am.

    ü  Your comfort food:  I’m a big fan of Indian cuisine. So, any Indian meal is my comfort food.

    ü  When the chips are down a quote/ philosophy that keeps you going:    When the odds are not in our favour, it’s important to have faith in yourself and believe that things will get better. So my go-to quote in tough times has to be: ‘Believe. Believe in a better tomorrow, always’.

    ü  Your guilty pleasure: Binging on my favourite ice cream from NOTO would probably be it.

    ü When was the last time you tried something new?  I believe I am a curious learner by nature and someone open to new experiences. Last week I tried polishing my table tennis skills, while this week I’m going to try my hand at golf.

    ü  If you could give one piece of advice to your younger self, what would it be?  For the longest time, I was afraid of failing. But if I could give my younger self a piece of advice, I’d say, “fail faster” because failure is what leads to growth.

    ü  What gets you excited about life?  Every day, I get excited about the next day, because every tomorrow has the potential to be extraordinary.

    ü  What’s on top of your bucket list?  Well, I have a long due vacation to Iceland, so it’s fair to say that backpacking in Iceland tops my bucket list.

    ü  A life lesson you learnt the hard way: Again, just two words- Fail fast

    ü  One thing you would most like to change about the world: The world is in desperate need of empathy, and it’s about time this changes. Apart from that, on a more practical note, more financial prudence is the need of the hour.

    ü  An activity that keeps you motivated / charged during tough times: Yoga is something that keeps me charged throughout the day, especially on challenging days.

    ü  What lifts your spirits when life gets you down?  I think meditation works magically when life gets you down. It helps me clear my head which eventually leads me to come up with solutions.

    ü  Your go-to stress buster: As cliche as it may sound, getting some cardio done at the gym helps clear my mind, and it’s my go-to stress buster.

  • Carat India appoints Megha Jain as VP – planning, South

    Carat India appoints Megha Jain as VP – planning, South

    Mumbai: Carat India, the media agency from the house of dentsu India has appointed Megha Jain as vice president – planning, South. She will report to Carat India CEO Anita Kotwani.

    As per the mandate, Jain will focus on new business development and growth for Carat across the Southern market including Bengaluru and Kochi, while overseeing the agency’s existing clients, said the statement.

    In her previous roles, Jain has driven effective brand building through strong media strategies and communications for FMCG brands like Colgate Palmolive, Unilever, Johnson & Johnson and Amul (GCMMF), to name a few. With over 15 years of experience in the media industry, she has led integrated media planning and strategic thinking, focusing on digital transformation for clients and their businesses. She has also been instrumental in spearheading communication planning for clients. 

    “The game plan for Carat India is to bring in leaders with an integrated skill set that can enhance client relationships,” said Anita Kotwani, commenting on the appointment. “Megha’s focus will be to drive strategic stewardship with our key clients in Bengaluru and other Southern markets. She will also be instrumental in helping us drive growth for the Southern market. Enriched with experience to work with top brands, she will add huge value to our global and local clients. I am thrilled that Megha will be part of the talented team and I believe she will be an asset to the organisation.”

    Megha Jain added, “I am extremely excited to join the Carat family. It is a great opportunity to work with a diverse portfolio steaming from data, technology and healthcare across global and local markets. I look forward to collaborating with partner agencies across the dentsu network, drive growth under Anita’s leadership and working with some of the best minds in the country.”

  • Akshay Kumar issues public apology for endorsing pan masala brand

    Akshay Kumar issues public apology for endorsing pan masala brand

    Mumbai: Bollywood superstar Akshay Kumar often remains in the discussion for his films. The actor has been in talks on social media again for the past several days. Nonetheless, the discussion is not a film but an advertisement, which he recently did for a tobacco company.

    Kumar was recently seen in an ad of Vimal, after which he was trolled fiercely on social media. The actor is constantly facing criticism from the people, has now come forward and issued an apology for hurting his fans’ sentiments.

     

     

    He took to instagram and twitter to write an apology to his fans and followers. His post reads, “I am sorry. I would like to apologise to all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause.”

    “The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return, I shall forever continue to ask for your love and wishes,” he added.

    It is worth noting that this advertisement of Akshay Kumar was released recently. The ad features actors Shahrukh Khan and Ajay Devgan too, who were seen welcoming Akshay Kumar in this advertisement. This was the first time that three big Bollywood actors had come together in an ad. Ajay Devgan has already appeared in many pan masala brand advertisements for a long time. There was not much ruckus when Shahrukh Khan appeared in this advertisement. But as soon as Akshay came in this ad, people criticized him fiercely and trolled him.

  • Starcom bags media mandate for Vadilal Group

    Starcom bags media mandate for Vadilal Group

    Mumbai: Ice cream brand Vadilal Group has awarded its media business to Publicis Groupe’s Starcom, a human experience company. The pitch process managed over five weeks was clinched by Starcom which demonstrated its advantage in proprietary multi-channel planning tools, rich analytics and tech capability, said the statement.

    As part of the mandate, Starcom will manage Vadilal’s media, strategy, planning, buying, negotiation and implementation for TV, digital, influencer and content initiatives. “The scope of work is future-forward with Vadilal looking to strengthen its presence not only in general trade but also modern trade, e-commerce and on-demand delivery,” the company said.

    “We are delighted to have the opportunity to collaborate with Vadilal Ice Creams (Vadilal Enterprises) a consumer favorite across generations due to their quality and range of flavours,” remarked Starcom India COO Niti Kumar. 

    “We are a planning focused agency with data and tech at the heart of our products. With our record in delivering efficient and impactful media actions, Starcom will contribute to Vadilal’s growth plans in a world of new consumer realities.”

    “At Vadilal, we wanted to bring more accountability and scientific approach to media investments. Our just concluded pitch process demanded extensive detailing and process alignment. We selected Starcom as our media partner after evaluating all media agencies and their offering, in line with Vadilal’s business requirements,” commented Vadilal Ice-Creams brand director Aakanksha Gandhi. “Starcom is a renowned integrated media agency and one of the best in their field. It would be a pleasure to onboard them and looking forward to working with them with further new age media innovations and avenues,” she added.

  • How Interior Wall Painting Can Protect You from Infections?

    How Interior Wall Painting Can Protect You from Infections?

    MUMBAI : Toxins, mites and moulds can cause sick house syndrome! The gaps and corners of the walls become the perfect places for microorganisms and pests to thrive when you do not take good care. What does this mean for your family? They could experience eye, nose and throat irritation, allergic reactions, asthmatic attacks, and a host of serious respiratory problems.

    The good news is that luxury interior paints can give your walls a rich appearance, significantly reduce pollution and kill bacteria. It’s a good idea to shield your home and your loved ones. Here’s a look at how expert painters can prevent infection and leave you with a healthy home.

    Superior Quality Paints
    If you’re wondering which paint is best for interior walls, you can browse through luxury emulsions from Berger Paints. Choose one that reduces two of the most harmful air pollutants – Sulphur Oxides and Nitrogen Oxides from the indoors. These pollutants can negatively impact the pulmonary organs and make your loved ones sick from bacterial infections. Choose an anti-bacterial paint like Berger Silk Breathe Easy, which has been approved by the Indian Medical Association and kills 99% of the bacteria on the surface, while offering a supreme finish. It effectively works on 29 different strains of bacteria present indoors. It has been certified by Singapore Green Label for being a low VOC and eco-friendly paint, while also being known for its anti-pollution properties. It is even more important to select such non-toxic paint for people with babies. Doing so helps improve indoor air quality to a great extent.

    For exterior walls, consider Berger’s Silk Luxury Emulsion, which is known for its excellent protection properties and bio-resistant formula. This prevents walls from fungal and algae attacks. It offers a high sheen finish, while preventing germs from seeping into the interiors through pores and cracks.

    Professional Express Painting Service
    Choose Berger Express Painting services. The painters follow all the safety protocols, like maintaining their status on Arogya Setu and wearing hats, gloves and masks while working in your home. They also come equipped with sanitisers and disinfectants. They begin by sanitising the painting site before applying the interior wall paint. They also use automated tools that cut down the risk of dust and dirt, which can aggravate allergies and asthma. They use the best low VOC paint, since volatile organic compounds contain a variety of chemicals that are highly toxic. High levels of VOC can lead to headaches, fatigue, skin issues, conjunctival irritation, nausea and liver damage.

    The professionals disinfect the frequently touched surfaces, like tabletops, handles, drawers, toilets and doorknobs. You can track the painter’s health status via the XP4U Consumer app and monitor the progress they are making without any face-to-face contact. They will also clean the painting site and disinfect it before leaving. You can be assured of a cleaner and safer home.

    Waterproofing Solutions
    Waterproofing your walls should not be ignored. Moisture can easily seep through cracks and create the perfect home for mould and mildew. This can damage the structural integrity of your home and put your family’s health at risk, causing skin irritation, respiratory issues, and aggravating allergies, asthma, and eczema. Using the best paint for home interior walls in India may not be enough, as most places have high humidity. Experts can use a Moisture Meter to determine the level of moisture trapped in your walls and ceilings. They can now recommend scientific solutions for waterproofing, before getting the painting job done. For example, a reading between 6-10 warrants a putty-primer treatment.

    Scientific waterproofing solutions may include products like:
    Waterproof Putty: This can be used internally on concrete or mortar substrates to get a seamless aesthetic finish in your reading room, bedroom or living room walls. It offers water repellency with butter smoothness.
    Latex Shield 2K: This ensures a high-performance coating by forming an excellent waterproof and protective elastomeric layer on interior surfaces.
    Wall Shield 2K: This is an acrylic polymer modified white cement-based waterproofing coating that prevents moisture passage through gaps. It is ideal for interiors and offers a protective undercoat to reduce the risks of moisture-related infections.

    Robust waterproofing solutions can keep moisture out of your home for years to come. Damp walls must be treated well before using healthy paint for your house to prevent infections of the immune system and lung diseases.

    Choose paints that are eco-friendly and have won the confidence of prestigious associations. Keep your home safe and healthy and your family members protected from infections.

  • The Increasing Use of SaaS in the Healthcare Industry

    The Increasing Use of SaaS in the Healthcare Industry

    Highlights

    ●  According to recent reports, SaaS is taking over the cloud computing business, particularly in the healthcare sector.
    ●  SaaS has been used by healthcare businesses to expand the variety of their software, a trend that is expected to develop and evolve.
    ●  SaaS helps healthcare systems and domains in a variety of ways.

    In today’s economy, healthcare is a critical industry. In light of the present epidemic, its relevance has been made clearer than ever. Soaring growth in SaaS is affecting the healthcare industry as well as breakthroughs in medical and scientific technologies.

    The advent of SaaS apps in the healthcare industry comes at a critical juncture. According to a LabRetriever study from 2017, when it comes to healthcare, the adoption rate of SaaS was lower in 2011-2012 at only 4%; however, since then, it has grown at a pace of roughly 20% each year. By 2024, the healthcare cloud computing industry is expected to be worth $51.9 billion, according to predictions. Health care providers will soon be relying more heavily on SaaS cloud computing solutions as the market leader.

    SaaS, according to a post by Covetus LLC, will become an essential part of healthcare in the future because of its cheap cost and scalability features. SaaS solutions may help healthcare companies increase revenue and improve the efficiency of their business processes. These advantages are augmented by the fact that HIPAA-compliant SaaS solutions save implementation time in integrating application delivery services across data centres. There are even more benefits to be mentioned.

    One thing to keep in mind is how SaaS adoption has led to new developments in the healthcare business. According to Linchpin, a digital marketing problem-solving tool, the healthcare sector will be shaped in a certain way by key developments in 2021. These are a few examples:

    Vertical SaaS is on the growth

    The rise of vertical SaaS, which focuses on certain industry verticals and provides services, is a development that has a lot of promise. Vertical SaaS is poised to overtake horizontal SaaS due to its ability to target particular businesses and supply chains. The healthcare industry stands to benefit greatly from vertical SaaS.

    Workflows will be able to track and evaluate their long-term results using the KPIs and preset metrics provided by this solution. They may swiftly and easily obtain industry-specific knowledge and patient data to better comprehend patient insights. Furthermore, vertical SaaS may help firms better manage data governance processes because of its industry-specific compliance and transparency capabilities. For healthcare firms to deliver high-quality services while also increasing business value, vertical SaaS is an option worth considering.

    Micro-SaaS is becoming more popular

    It is very uncommon for micro-Saas companies to be run by only one person or a small group of people, sometimes no more than two people. It would be helpful if their teams added more features to their current projects and existing platforms. In the healthcare industry, such add-ons might be beneficial. In 2021 and beyond, data shows that small SaaS products will be more successful.

    Result of AI

    Successful IT companies are using AI to change their operations, enhance efficiency, and improve production, according to data from the research firm Gartner. Artificial intelligence (AI) has the potential to greatly enhance SaaS applications and how they operate. 

    SaaS-based healthcare systems are reaping several benefits, notwithstanding the current state of healthcare trends. Simplified collaboration, improved learning management systems for healthcare training, and better patient-doctor engagement and patient care approaches are just some of the benefits of SaaS in the healthcare industry.

    Healthcare SaaS may assist in the following areas:

    ●  Using Telemedicine

    The use of telemedicine is on the rise. A CAGR of 37.2% is predicted for the worldwide telemedicine industry, which was valued in 2019 at $27 billion and is forecast to reach $171.81 billion by 2026. Using telemedicine, patients may get more convenient and accessible treatment. Medical facilities and their patients may benefit from telemedicine thanks to SaaS technology.

    In this way, healthcare systems may be improved, made more accessible, and extended to more people, even those living in remote places, so that they can get the treatment they need when they need it. With the help of medical specialists, those who are bedridden may get care from anywhere in the world.

    ●  Improved internal communication and coordination

    Healthcare businesses, like any other, need to improve communication among their many divisions. SaaS software, such as Hospital Management Software systems (HMS), helps hospitals streamline their processes and keep track of critical data. Better revenue management is one of their claimed benefits.

    HMS makes it easier for healthcare workers to communicate with one another and for patients’ vital information to be sent more promptly and efficiently. If the number of medical workers in a country is large, or if there are disparities in data management and exchange, this might be useful.

    ●  Enhanced openness

    To provide the best possible care to their patients, physicians and other medical professionals must have complete access to their patient’s medical records. Situations, when the patient is physically incapacitated and unable to provide essential medical information, are even more critical. There is an increase in the openness of patient data inside an organisation because of SaaS and electronic health records (EHRs).

    ●  Updating one’s knowledge

    Throughout their careers, medical professionals must stay abreast of new developments in their industry and expand their knowledge base. This demand may be hampered by their hectic schedules.

    The Bottom Line

    It’s also worth noting how big digital companies like Icloudhospital are pushing into the healthcare industry. Icloudhospital is a major participant in the healthcare cloud, and the company is quickly expanding its reach. iCloudHospital, a worldwide leader in medical concierge services, makes it possible for clinics and hospitals all over the globe to serve their patients with the utmost efficiency. 

    iCloudHospital’s unique technology enables hospitals and clinics to focus on what they do best—treating patients—while iCloudHospital handles all the system integrations, communications systems embedded with the website, and helps produce traffic with videos and articles—all in a reliable enterprise-level firmware and internet presence with high uptimes and throughput.
     

  • dentsu X wins digital media mandate for Dabur India

    dentsu X wins digital media mandate for Dabur India

    Mumbai: dentsu X, the integrated media agency from the house of dentsu India has won the digital media mandate for Dabur India, following a multi-agency pitch.

    “Over the past few years, the world has increasingly evolved towards digital transformation. As a result, digital marketing has now emerged as the go-to solution for brands and companies,” said Dabur India head of media Rajiv Dubey. “Dabur has been ramping up spends on digital exponentially in the past few years, with brands creating special digital-only content. We are happy to join hands with dentsu X – an agency that has been responsive to Dabur’s needs and appreciative of our brand vision and way of working. Their appreciation and deployment of data make them champions at maximising the potential of digital platforms.”

    “We are ecstatic to partner with Dabur, a brand that invokes implicit trust in the minds of its consumers. Dabur is synonymous with impeccable quality and omnipresent across Indian households,” added dentsu CEO – South Asia media Divya Karani.

    “It is the people, tech and tools of dentsu X that address and answer ‘the why beyond the what’. We are extremely excited and look forward to a deep partnership with Dabur, to drive business outcomes in the short and long term,” commented dentsu X India CEO Roopam Garg.

  • LV Vaidyanathan elevated as P&G India CEO

    LV Vaidyanathan elevated as P&G India CEO

    Mumbai: Procter & Gamble (P&G) on Tuesday announced that LV Vaidyanathan will take over as chief executive officer for its operations in India from 1 July.

    Vaidyanathan will take over from Madhusudan Gopalan, who is going to take on an important leadership role within P&G as senior vice president – grooming & oral care, P&G Japan & Korea. During his four-year tenure at the helm of P&G India, Madhusudan led the transformation of the business to consistently deliver sustainable top and bottom-line growth, according to the company.

    An alumnus of IIM Ahmedabad, Vaidyanathan started his journey with P&G in 1995 as an intern and joined the India Sales team straight from campus in 1996. He has more than 26 years of experience across diverse geographies and cultures like India and ASEAN countries including Singapore, Philippines, Thailand and Vietnam. He is currently leading the P&G business in Indonesia as CEO where he has been responsible for industry-leading growth and value creation for the company. Under his leadership, the Indonesian business has transformed to become value accretive for the parent company and has overtaken a formidable competitor in the market by turning around the share gap in the last four years. A passionate advocate for Equality and Inclusion, under his leadership, P&G has achieved the milestone of having 50 per cent women representation in their leadership team, the company shared. Vaidyanathan has also served as the chairman of Indonesia Chapter of US ASEAN Business Council.

    “It is a moment of great pride for me to come back to India and spearhead the P&G business,” said LV Vaidyanathan. “I am looking forward to being back in the market, learning more about the Indian consumers and serving their needs. For us, going forward, it will be important to continue the focus on our strategy which is delivering consistent results. We will continue to drive productivity improvements to fund investments in innovation and help drive balanced top-and bottom-line growth. As a focused and agile and accountable organisation operating at the speed of the market, we will also aim to lead constructive disruption across the value chain in the industry.”

    Madhusudan has been heavily invested in developing young Indian talent and grooming Indian talent for international roles within the company. Under his leadership, the company launched its ‘P&G Suraksha India’ program towards Covid relief where it contributed towards vaccine doses, oxygen concentrators, masks, and sanitizers for the protection of frontline workers and underprivileged communities. He has been instrumental in sharpening the company’s focus on environmental sustainability and P&G recently became one of the first FMCG companies in the country to achieve ‘plastic packaging waste neutrality,’ stated the FMCG major.

    “It has been a great honour to lead the P&G business in India, my home country where I started my P&G career. The four-year journey has been an enriching and rewarding one and I’m proud of what we have achieved together as the India team. I am delighted with the appointment of LV Vaidyanathan as my successor, one of India’s home-grown talents who I firmly believe has the right expertise to lead the growth of our business in India in the years to come. I am confident that he will continue to lead the P&G India business to greater heights and in turn, incrementally contribute to the overall growth for the parent company,” said Madhusudan Gopalan.

    “I want to thank Madhusudan for his outstanding leadership of the India organisation over the last four years and the transformation of the business to delivering consistent balanced growth and value creation,” P&G president for Asia Pacific, Middle East, and Africa Magesvaran Suranjan said. “Not only has his leadership been exemplary to guide the company through the pandemic, but he is also leaving the business well-positioned to win in India for years to come. I am thrilled with LV Vaidyanathan’s appointment as the India CEO, who has been an integral part of the P&G growth story for well over two decades. The moves for both Madhusudan and LV are testament to the strength of Indian talent and India’s importance as a talent factory for P&G globally.”

  • Rapido continues IPL frenzy with latest campaign featuring Rajkummar Rao & Jiiva

    Rapido continues IPL frenzy with latest campaign featuring Rajkummar Rao & Jiiva

    Mumbai: Bike-taxi platform Rapido has extended its spree with the launch of its new IPL campaign called #EkdumAaramSe with actors Rajkummar Rao and Jiiva. Post the uber success of the first phase of the star-studded campaign, the second phase focuses on imparting awareness among intra-city travelers on Rapido’s services that are low-priced, quick and comfortable. The ads aim to improve daily commuting and enhance Rapido’s brand awareness in India.

    The latest ads showcase a film each for Hindi speaking market (HSM) in Hindi and Bengali and non-Hindi speaking market (non-HSM) featuring Jiiva in Tamil and Telugu. The entertaining and engaging ads have been directed by Amar Kaushik and produced by MagixEngage and DreamVaultMedia House, with Enormous Brands as creative agency.

    The integrated marketing campaign would be released across channels such as TV (IPL and surround), digital, OOH, for audiences in metros, tier 1 and 2 cities.

    “We received an overwhelming response for our first campaign and have launched the next phase featuring two more crowd favorites – Rajkummar Rao and Jiiva. We will keep the momentum going by launching further phases during the IPL,” said Rapido marketing head Amit Verma. “With two new teams introduced this season, the competition is expected to become more intense and, thus, will generate higher viewership than usual.”

  • Wholsum Foods brings in Anushka Sharma as investor & brand ambassador

    Wholsum Foods brings in Anushka Sharma as investor & brand ambassador

    Mumbai: Millet-based startup Wholsum Foods on Tuesday announced the onboarding of Bollywood actor Anushka Sharma. As part of this strategic partnership, Sharma will serve as investor, brand ambassador and advocate for flagship brand Slurrp Farm, and all future brands from Wholsum Foods, it said. 

    Wholsum Foods was founded in 2016 with the launch of Slurrp Farm, a brand that draws on the power of millets to provide healthy, yummy options for young children and  parents. The brand currently clocks in Rs 55 crore of revenue run rate and aims to reach Rs 150 crore annual revenue run rate in March 2023. Sharma’s investment comes soon after a $ seven million funding round led by Investment Corp of Dubai, the sovereign wealth fund of the Government of Dubai, and Indian multi-stage venture fund Fireside Ventures, according to the statement.

    “Ahead of the International Year of Millets in 2023, we couldn’t have asked for anyone better than Anushka Sharma on board with us as we take millets to the world. The partnership is an important milestone as we build Wholsum Foods into a house of brands that makes food better for us and for the planet,” stated Wholsum Foods Pvt Ltd co-founders and co-CEOs Meghana Narayan and Shauravi Malik.  

    “Sharma is a lifelong advocate of healthy, conscious choices. Now as a new mom herself, her values strongly align with that of Wholsum Foods’ core purpose – developing millet-based products with zero junk ingredients that are better for us and our planet. The investment comes at a time when consumers across the world are rediscovering the wisdom of ancient Indian millets like ragi, jowar, and bajra,” said the brand in a statement.

    “I’ve always believed you are what you eat – real, wholesome, sustainable food choices go a long way in setting the tone for a healthy and happy life. It’s a realisation that hit home even harder after I became a mother – I want my daughter to develop a healthy relationship with food and I have to start her on that journey early on,” shared Anushka Sharma. “Wholsum Foods was started by two mothers so their mission to unjunk the plates of kids and families across the world resonates with me strongly.”  

    Wholsum Foods’ flagship brand Slurrp Farm currently retails in India via slurrpfarm.com as well as through leading e-commerce and quick commerce platforms such as Amazon, Big Basket, First Cry, and Swiggy Instamart amongst others. Products are also available across leading modern trade stores in India and the UAE as well as online in the US and UK.