Category: MAM

  • Airbnb teams up with FIFA for three World Cups and global fan stays

    Airbnb teams up with FIFA for three World Cups and global fan stays

    MUMBAI: Fans won’t just be travelling for the beautiful game, they’ll be checking in for it too. In a landmark move that blends football fever with hospitality hustle, Airbnb and FIFA have announced a three-year global partnership across three blockbuster tournaments: the FIFA Club World Cup 2025, FIFA World Cup 26, and FIFA Women’s World Cup 2027. Airbnb will serve as Official Fan Accommodation across all events with perks that include booking fan experiences, stadium adventures, and even one-on-one training with football legends like Tim Howard.

    From Dolby Atmos goal celebrations in Miami to melt-in-your-mouth brisket tacos in Houston, this tie-up isn’t just about beds, it’s about bringing the soul of the Host City to the fan’s front door.

    “The World Cup brings the world together and so do we,” said Airbnb co-founder and CEO Brian Chesky, adding that the partnership will help create “once-in-a-lifetime experiences” for fans while fuelling local economies.

    With fans expected to flood the 16 host cities of the FIFA World Cup 26, a Deloitte study estimates that over 380,000 Airbnb guests will contribute nearly 3.6 billion dollars to local economies. Hosts alone could rake in up to 210 million dollars, with Airbnb’s stays projected to support the equivalent of 34,000 full-time jobs through 2026.

    The collaboration will also see Airbnb roll out a 5 million dollars Host City Impact Fund, supporting local initiatives and enhancing the visitor experience through targeted investments in community infrastructure.

    Football meets fandom in a more literal way too Airbnb is offering original fan experiences like watching matches with Cobi Jones, dissecting tactics with FIFA’s Technical Study Group, or suiting up for a private goalkeeping session with Tim Howard. All these are bookable during the Club World Cup 2025, kicking off 14 June at Hard Rock Stadium, Miami.

    With 89 per cent of fans worldwide planning to travel for matches, Airbnb’s bet on blending the love of sport with the love of stay is shaping up to be a golden goal.

    Or in this case, maybe a golden guest room.

  • Madchatter goes global with Worldcom PR pact

    Madchatter goes global with Worldcom PR pact

    MUMBAI: From Bandra to Berlin Madchatter’s next brainstorm could be worldwide. Mumbai-based integrated communications agency Madchatter Brand Solutions has joined the Worldcom Public Relations Group, becoming part of a 40-country-strong alliance of over 80 independent PR firms. The move signals a strategic leap for the young firm as it gears up to build campaigns that are globally informed and locally resonant.

    “This partnership is a huge milestone, especially at a time when regional boundaries are blurring fast,” said Madchatter founder and CEO Rachna Baruah. “It gives us access to a global brain trust of PR experts while ensuring that Indian narratives get the international spotlight they deserve.”

    Worldcom, which vets every member through a rigorous operational and cultural compatibility check, says India remains a market of growing strategic significance. “Madchatter’s regional depth and forward-thinking approach are a strong value-add,” said Worldcom recruitment chair Bjorn Mogensen.

    Founded with a focus on both Web2 and Web3 sectors, Madchatter has made a name for itself in storytelling across verticals like enterprise tech, fintech, real estate, wellness, crypto, and impact ventures. Its full-stack services include crisis comms, digital strategy, multilingual content, and policy-sensitive media training, a mix now poised to go global.

    With this partnership, Madchatter will co-create multi-market campaigns, exchange real-time insights with international partners, and offer on-ground India expertise to global clients expanding into the subcontinent.

    From local stories to global strategies, it’s chatter that now speaks many languages.

  • 9 Monsoon Car Care Tips Every Indian Driver Should Follow

    9 Monsoon Car Care Tips Every Indian Driver Should Follow

    Every year, as the first raindrops hit the Indian roads, drivers breathed relief from the summer heat. But soon after, a familiar set of challenges – waterlogged streets, reduced visibility, slippery roads, and unexpected mechanical issues.

    While refreshing, the monsoon season can be quite demanding for both cars and drivers. Whether navigating Mumbai’s congested lanes or cruising through the outskirts of Bengaluru, preparing your car for the rainy season is essential.

    Here’s a practical guide to monsoon car care every Indian driver should follow, along with why a reliable car insurance policy becomes even more crucial when the skies open up.

    9 Car Care Tips For Monsoon Season

    1. Check Tyres for Grip and Condition

    Your car’s tyres are the only point of contact with the road, and during monsoons, they need to be in top shape. Worn-out tyres with shallow tread depth increase the risk of aquaplaning—where the tyres lose contact with the road due to water—and significantly reduce grip.

    Inspect the tread regularly. A minimum tread depth of 1.6mm is recommended, though 3mm is preferable for monsoon driving. Also, ensure the tyre pressure is maintained per the manufacturer’s specifications.

    2. Wiper Blades and Washer Fluid

    Visibility is everything during the rain. Yet, many drivers neglect their wiper blades until it’s too late. Check for signs of hardening, cracking, or streaks on the windscreen. Replace them if they’re more than a year old or show visible wear.

    Also, top up the washer fluid with a cleaning solution that helps break down mud and grime—rain splashes can leave your windshield muddy and visibility poor in seconds.

    3. Brake Efficiency Check

    Monsoon driving demands reliable braking. If your brakes squeal, feel spongy, or don’t respond instantly, get them checked immediately.

    Wet brake pads and discs can reduce efficiency, so it’s important to have them serviced regularly during the season. Additionally, ensure your car’s anti-lock braking system (ABS), if present, is functioning properly.

    4. Importance of a Car Insurance

    Even with the best care, monsoon accidents can happen. Slippery roads, poor visibility, falling branches, and water damage are all too common. That’s where a reliable car insurance policy steps in—not just as a legal formality, but as real peace of mind.

    During unpredictable weather, having comprehensive car insurance becomes especially valuable. It doesn’t just cover third-party damage—it protects your own vehicle from natural calamities like floods, landslides, and storm damage. If your engine suffers from water ingress or your car is damaged while parked in a waterlogged area, a comprehensive car policy could cover the cost of repairs.

    Opting for a comprehensive insurance policy with optional add-ons like engine protection or zero depreciation can make all the difference when an unexpected storm wreaks havoc.

    5. Electrical Systems and Battery Care

    Rainwater and faulty wiring do not mix well. Water ingress can cause short circuits, malfunctioning lights, or even battery failure. Ensure the battery terminals are clean and tightly secured, and check the wiring insulation throughout the vehicle.

    All external lights, including headlights, tail lights, brake lights, and indicators, should be bright and fully functional.

    6. Prevent Water Damage to Interiors

    Wet shoes, umbrellas, and clothes can quickly make the car interior damp and musty. Use waterproof floor mats that are easy to remove and clean. Keeping silica gel sachets or small dehumidifier packets in the car can help prevent fogging and mould formation.

    Regularly air out your car and clean the AC vents to avoid foul odours. Park in covered or elevated areas to prevent floodwater from entering the cabin or damaging your vehicle’s underbody when possible.

    7. Body Protection and Undercoating

    Monsoon moisture can accelerate rusting, especially on older vehicles. Getting an anti-rust underbody coating is a smart preventive step. It shields your car’s chassis from water and mud corrosion, particularly useful in cities where roads flood often.

    Regularly wash off accumulated grime and use a water-repellent wax polish on the exterior. This keeps the paint fresh and allows rainwater to roll off more easily, improving visibility and aesthetic appeal.

    To complement these physical precautions, suitable car insurance is equally essential during monsoons. Providers like Digit Insurance offer plans that include coverage for monsoon-specific risks such as waterlogging, flood damage, and weather-related accidents, providing added financial protection and peace of mind throughout the rainy season.

    8. Emergency Kit Essentials

    Driving in the rain can often lead to sudden delays or breakdowns. Keep a well-stocked emergency kit in your car, including a flashlight, extra fuses, power bank, jumper cables, a reflective warning triangle, and a basic first aid kit. 
    Also include a raincoat, umbrella, and a towel or absorbent cloth to deal with sudden water seepage.

    9. Drive with Caution, Always

    Lastly, remember that no matter how well-prepared your vehicle is, safe driving habits make all the difference. Avoid sudden braking, maintain a greater distance from the vehicle ahead, and drive at lower speeds. Avoid flooded roads whenever possible—even shallow-looking water can hide deep potholes or damage sensitive electronics.

    Don’t use high-beam lights unnecessarily—they can reflect off rain and blind oncoming traffic. Instead, use fog lights or dipped beams to improve visibility without causing glare.

    The Indian monsoon, though beautiful, is a test for every vehicle on the road. Preparing your car for the season is not just about preventing inconvenience—it’s about safety, reliability, and resilience.

    Just as you shield your car physically, ensure it’s backed by the right protection. A comprehensive car insurance policy offers invaluable cover during unpredictable weather.

    This season, don’t just drive—drive smart, stay safe, and prepare your car (and yourself) for the road ahead.

  • Rooted in luxury, Aahana’s new film is a breath of fresh air

    Rooted in luxury, Aahana’s new film is a breath of fresh air

    MUMBAI: Sometimes, the deepest escapes take you not away, but inward. Aahana Resort, the boutique wilderness haven tucked away in Jim Corbett, has launched its evocative new brand film titled A Place That Stays With You, a lyrical ode to stillness, soul, and slow-living luxury. The film arrives alongside the resort’s refreshed brand identity and is a visual and emotional reminder of why Aahana is not just a destination, but an imprint.

    Created by Orange Elephant Studios, the film follows a lone traveller who finds healing not through spectacle, but in the hush of nature. Morning light slicing through dewdrops, organic meals under forest canopies, villas that cocoon rather than impress each moment speaks to a luxury that whispers, never shouts.

    “This film is our story told through the eyes of our guests,” said Aahana resort director and CMO Avni Tripathi. “It’s about finding something that lingers long after checkout, a connection, a calm, a comfort.”

    Once a stretch of barren land, Aahana was envisioned as a retreat where the wild could thrive and wellness could find its roots. Today, it stands as one of Jim Corbett’s most conscious luxury offerings. Villas open out to private greens, organic gardens feed the kitchen, and the presence of wildlife just beyond the property is a quiet reminder of harmony restored.

    The film more meditative than promotional positions Aahana as a leader in India’s boutique resort space, where hospitality feels handwritten and every stay is its own story. In a time of curated escapes, Aahana offers something rarer: authenticity.

    Because sometimes, the place you stay isn’t just a location, it’s a feeling that stays with you.

  • The Ultimate Father’s Day Gift Guide for 2025

    The Ultimate Father’s Day Gift Guide for 2025

    Father’s Day is around the corner and if you’ve been waiting to surprise your dear Dad, now is the time to come up with the best gift ideas that he’ll love. There are plenty of options available online if you’re looking for an amazing Father’s Day gift and all you need to do is choose as per what your Dad will connect with. Sounds difficult? It’s easier than you think! Let’s look at some of the top gifting choices for the occasion below.

    Best Father’s Day Gifts Worth Choosing

    Your Father’s Day gifts doesn’t always have to be expensive or super-premium. Even a thoughtful and simple gesture will successfully convey your love and warmth to him with ease. On that note, here’s a look at some of the best gifts that you can choose to surprise your Dad on this special day.

    Personalized Photo Frame

    Delight him with a customized photo frame exclusively designed for Father’s Day. You can choose your preferred frame and the photograph it showcases. Choose a special memory or an iconic photograph of you two that your Dad will treasure. It will definitely occupy pride of place on his study or work desk for sure!

    Custom LED Night Lamp

    Light up your Dad’s bedside or his favorite corner of the home with this incredibly useful yet appealing night lamp. You can customize it with a photograph or special memory that he will cherish for a lifetime. It is undoubtedly one of the most heart-warming presents that you can select for the occasion.

    Personalized Mug

    This can also be a cute and endearing Father’s Day gift, especially if your Dad loves his daily cup of tea or coffee. Personalize the cup with a picture, slogan, quote, or even his favorite football/cricket team logo- the sky is the limit! He will certainly look forward to his everyday cuppa with this present for company.

    Potted Plants

    Is your Dad into gardening and wellness? Does he love plants and greenery? Delight him with an adorable potted plant in a cute planter or pot that you can choose online. There are several plants available, right from air purifying plants to Sansevieria, Lucky Bamboo, and Carnations. Infuse a touch of green into your Dad’s life and watch him smile!

    Perfume Sets

    If your Dad is passionate about fragrances, surprise him with a delightful perfume set that he will treasure! You can take your pick from multiple options online, including sets that contain diverse fragrances that he’ll love experimenting with. It can be a thoughtful yet sweet gift for Father’s Day indeed.

    Custom Organizer

    Make your Dad’s workplace more inviting with a custom organizer that showcases a lovely photograph or memory, while coming with slots to house his pens, notes, and other stationery. It will be a useful present with a personal touch- just what you need to surprise a practical Dad!

    Make Father’s Day Memorable with Unique Gifts

    Father’s Day gives you an opportunity to express your love and affection for your dear Dad. He’s always been a pillar of support in your life and a never-ending source of inspiration, love, and warmth. It’s time you make him feel special with a thoughtful and heartfelt Father’s Day gift. Add your personal touch, choosing from the options listed above and add your unique touch to the celebrations. Of course, choose your presents from a reliable online gifting platform to create a fabulous surprise for your Dad without any hassles. 

    So, here’s to a whole lot of love, fun, and special memories this Father’s Day, with the right gifts to match!  
     

  • Mutual Fund vs PPF: Which One Should You Choose?

    Mutual Fund vs PPF: Which One Should You Choose?

    When it comes to investing funds in India, two of the most popular options are Mutual Funds and the Public Provident Fund (PPF). Both are widely used by individuals with different financial goals. While some investors prefer the safety of assured gains, others look for higher returns even if it means taking some risks. PPF and Mutual Funds offer benefits like tax savings, long-term wealth creation, and flexible investment options. However, they differ in key aspects, such as risk, returns, and duration. This article explains what PPF and Mutual Funds are, their differences, and which might suit your needs better.

    What is a Mutual Fund?

    A Mutual fund is a type of investment managed by professional fund managers at Asset Management Companies (AMCs). These funds collect capital from many investors and invest it in a variety of financial assets such as shares, bonds, and government securities. Mutual funds are available in different types, like equity funds, debt funds, and hybrid funds. Each type comes with its level of risk versus return potential, allowing investors to choose a fund that matches their financial goals and risk appetite.

    Since mutual funds are market-linked investments, they do not guarantee returns. However, with regular investments over a long period, especially through a Systematic Investment Plan (SIP), they have the potential to deliver appropriate returns. SIPs also make investing more disciplined and manageable. You can use a mutual fund SIP calculator to estimate how much your funds might grow over time based on your monthly investment and the expected rate of return.

    What is PPF?

    The Public Provident Fund (PPF) is a government-backed long-term savings scheme designed to encourage small savings while offering assured returns. It provides a fixed rate of interest, which is reviewed periodically by the central government. The interest earned on the investment is compounded annually and is tax-free, making PPF a popular choice among conservative investors seeking a safe and steady return.

    A PPF account comes with a mandatory lock-in period, making it ideal for long-term financial goals like retirement planning. Contributions made to a PPF account are also eligible for tax deductions under the Income Tax Act. For better planning, you can use a Public Provident Fund calculator to estimate the future value of your investment based on your annual contributions and the prevailing interest rate.

    Key Differences Between Mutual Fund and PPF

    Here are the key differences between mutual funds and a PPF:

    1. Risk: PPF is a low-risk investment since it is backed by the government and offers fixed returns. Mutual funds, on the other hand, involve market risk. Their value depends on how the stock and bond markets perform.

    2. Returns: PPF currently offers around 7–8% annual interest, which is reviewed quarterly by the government. Mutual Funds can offer higher returns—equity funds may give 10–15% annually—but these returns are not fixed and may vary depending on market performance.

    3. Investment Duration: PPF has a lock-in period of 15 years, making it suitable for long-term goals. You can extend it in blocks of 5 years after maturity. Mutual funds offer more flexibility. You can invest for a few months or several years, depending on your goals.

    4. Liquidity: PPF is less liquid due to its long lock-in. Partial withdrawals are allowed only after a certain year. Mutual funds offer high liquidity, as most types can be redeemed anytime, though tax and exit loads may apply.

    5. Tax Benefits: Both PPF and tax-saving mutual funds (ELSS) qualify for deductions under Section 80C. However, while PPF interest and maturity amount are tax-free, ELSS gains above ₹1 lakh annually are taxed at 10%.

    6. Diversification: PPF invests mainly in fixed-income instruments. Mutual funds offer greater portfolio diversification across various sectors and asset classes, which can reduce overall investment risk.

    What Should You Choose?

    Choosing between PPF and mutual funds depends on your financial goals and risk appetite. If you are a conservative investor looking for assured returns and long-term savings with tax benefits, PPF may be a great choice. It offers stability, safety, and tax-free returns. However, if you are willing to take some risk in exchange for the possibility of higher returns, mutual funds, especially equity funds, can be more rewarding over time. They also give you the flexibility to invest for short or long durations. Many investors choose a combination of both to balance risk and reward in their investment portfolio.

    Conclusion

    PPF and mutual funds are both useful investment options with different advantages. While PPF provides a safe and secure way to build a retirement corpus, mutual funds offer the opportunity for higher returns with market-linked growth. The choice depends on your risk profile, time horizon, and financial goals. Beginners and risk-averse investors may prefer PPF, while those with a higher risk tolerance and long-term goals can consider mutual funds. Ideally, diversifying across both options can help you build a balanced and well-performing investment portfolio for the future. 
     

  • Screen time turns scream time as PVR Inox rolls out Kerala Comedy Fest

    Screen time turns scream time as PVR Inox rolls out Kerala Comedy Fest

    MUMBAI: Why should the big screen have all the fun? This June, Kerala’s moviegoers can expect less drama and more laughter as PVR Inox transforms its plush cinemas into live comedy hotspots. India’s largest multiplex chain, PVR Inox, is hitting refresh on the moviegoing experience with the launch of the Comedy Fest in Kerala, a three-weekend-long celebration of stand-up comedy in partnership with Comedy Lounge, the state’s foremost comedy collective. From rising local stars to crowd-favourite comics, the fest promises a chuckle-fuelled line-up all served in the comfort of air-conditioned auditoriums with top-tier sound and lighting.

    The festival kicks off on 14 June at PVR Lulu Mall, Kochi, with ‘Straight Outta Kochi’, Comedy Lounge’s signature showcase featuring top Kochi-based comics. The bilingual act (English & Malayalam) is designed to tickle funny bones across Kerala.

    Next up, on 21 June, is the ‘Vishnu Pai Crowd Work Show’ at Inox Sobha City Mall, Thrissur. Known for his razor-sharp wit and pan-India performances, Vishnu Pai Kerala’s top-rated English-language comic brings his improv-style set that thrives on audience interaction.

    The month wraps up with the ever-popular Kochi Open Mics on 28 June, back at PVR Lulu Mall, bringing a blend of English, Malayalam, and Hindi humour from emerging comics, keeping things fresh, unscripted, and full of surprises.

    But this isn’t just a one-off laugh riot. It’s part of PVR Inox’s broader strategy to diversify cinema spaces into multi-format cultural hubs. From indie film screenings to live theatre and now stand-up comedy, the brand is reimagining its venues as stages for local stories and spontaneous joy.

    “This isn’t just about bringing comics into theatres,” said PVR Inox Ltd chief business planning & strategy Kamal Gianchandani. “It’s about expanding the definition of entertainment and connecting with audiences in a format that’s local, lively and unmissably real.”

    As Kerala’s stand-up scene gains momentum, the Comedy Fest offers comics a high-quality platform and audiences a fresh reason to head back to the theatre this time, not for the plot twists, but for the punchlines.
     

  • Brand sewa takes the wheel at Rath Yatra with Rs 50 crore ride to recall

    Brand sewa takes the wheel at Rath Yatra with Rs 50 crore ride to recall

    MUMBAI: This Rath Yatra, brands aren’t just showing up, they’re showing up with purpose. From shaded rest zones to multilingual helpdesks and hydration kiosks, the 2025 Jagannath Puri Rath Yatra is seeing a holy union of devotion and disruption as advertisers swap billboards for bio toilets, prasad delivery and public service. Spearheading this transformation is Chaaipani, which has clinched exclusive brand integration and activation rights for the Yatra in collaboration with the Puri District Administration. The result? An expected brand value generation of over Rs 50 crore this year, with projections soaring to Rs 200 crore in the coming years as brands discover the power of service-led participation.

    Over 15 million pilgrims are expected to visit the coastal town this year, creating a diverse and emotionally charged audience base that spans geographies, age groups, and spiritual leanings. “We’re not placing logos, we’re placing help,” said Chaaipani founder Shruti Chaturvedi. “This is not about advertising; it’s about alignment with culture, with service, with the real needs of real people.”

    The shift is not just symbolic. Brand interventions ranging from real-time digital updates via the Jagannath Dham app, pan-India prasad delivery, and hygiene-focused installations are all vetted for cultural sensitivity and operational relevance in partnership with local authorities.

    Puri District collector Siddharth Shankar Swain (IAS) called the move a “sacred duty of seva”, saying, “It’s heartening to see brands stepping in not as sponsors, but as sevaks. This is a collective movement of unity, care, and public service.”

    And the momentum is industry-agnostic. From FMCG to digital payments, logistics to beverages, the brands stepping in aren’t just selling, they’re serving.

    The audience is as diverse as it gets rural and urban, tech-savvy and tradition-rooted, young and old making it a unique moment where faith and footprint converge. “Commerce meets consciousness,” as Chaturvedi puts it. “And when that happens, brands earn not just mindshare but heartshare.”

    The 2025 edition of the Rath Yatra could go down not just as a spiritual high point, but also as a case study in how brands can walk the path of relevance barefoot, hand-in-hand with culture.

  • Health check for the future as DHN puts digital care on the diagnosis table

    Health check for the future as DHN puts digital care on the diagnosis table

    MUMBAI: It wasn’t just another forum, it was a prescription for the future. The third edition of the DHN Forum wrapped up in Delhi with a potent dose of insight, intent, and innovation, positioning itself firmly as a vanguard of India’s digital healthcare transformation. From cutting-edge tech talk to policy powwows, the Forum proved there’s no better medicine than collaboration.

    Held in association with Chime India, the event saw the unveiling of the Annual Digital Health Trends and Outlook 2025, a landmark report offering the clearest diagnosis yet of the health tech pulse in India. Packed with survey inputs from healthcare IT decision-makers across regions and hierarchies, the report identified six symptoms (or should we say signals) defining the sector’s digital evolution.

    At the top of the chart: AI. A whopping 54 per cent of respondents picked artificial intelligence as the most transformative technology in healthcare for the next two to three years, with clinical decision support set to headline 2025. But while the tech prognosis looks strong, it’s not without complications 46 per cent cited budgets as the biggest barrier to adoption, while cybersecurity still faces growing pains despite better threat detection.

    Over 200 delegates from hospital CIOs and pharma heads to US-based strategy experts attended keynotes and policy roundtables under the theme “Empowering Health, Advancing Equity, Transforming Care.” Big names included Uma Nambiar (IISc Medical School Foundation), Divleen Jeji (Google Health), Feby Abraham (Memorial Hermann, Houston), and Alka Goel (Alkemi Growth Capital).

    Patient experience is the new pulse rate: over 51 per cent of respondents defined digital transformation by its impact on engagement. Meanwhile, nearly 60 per cent rated tech partnerships as more valuable than internal R&D, a clear sign that healthcare is teaming up for better health outcomes.

    “It’s not just a report, it’s a call to action,” said ScalehealthTech founder and CEO of DHN Vishnu Saxena. “From funding gaps to AI integration, this blueprint helps healthcare players plan better, innovate responsibly, and centre care around real people.”

    Chime India chairperson Girish Kulkarni echoed the sentiment, stressing the role of CIOs and chief digital officers in steering the healthcare ship. “Strategic foresight and bold thinking are no longer optional, they are critical,” he said.

    The Forum also celebrated the Top 10 Healthcare CIOs of the Year, selected from 70-plus nominations by a global jury, acknowledging leaders who’ve pushed boundaries in hospitals, insurance, and pharma.

    Looking ahead, DHN is doubling down on momentum. Its new Digital Health Marketplace (DHP) will act as a curated matchmaking platform for hospitals and startups, while partnerships with IIT Delhi, IIITs and AHPI aim to stitch research more tightly into practice. The upcoming HealthTech Innovation Challenge will also put promising solutions in front of VCs, policymakers, and institutional leaders.

    For a sector often tangled in red tape, DHN’s efforts are a breath of fresh (digital) air. With its latest report, cross-sector forums, and academic push, the platform isn’t just talking transformation, it’s prescribing it.

  • Ad on the go gets a green glow as ETO and Cashurdrive team up

    Ad on the go gets a green glow as ETO and Cashurdrive team up

     MUMBAI: Billboards are so last decade now, your brand can ride shotgun on an e-rickshaw. ETO Motors, India’s largest electric vehicle fleet operator, has teamed up with transit advertising pioneer Cashurdrive to supercharge the future of green marketing. The duo has rolled out one of India’s largest sustainable advertising initiatives turning over 2,000 electric vehicles into roving, carbon-free ad canvases.

    This eye-catching, eco-conscious fleet includes 3-wheelers, 500-plus 4-wheelers and electric buses that will whizz through Hyderabad, Delhi, Kevadia, Visakhapatnam, Vijayawada, Nagpur, and Bengaluru blending brand storytelling with street-smart climate action.

    “At ETO Motors, sustainability isn’t a buzzword, it’s a commitment,” said ETO Motors chief marketing officer Rajeev YSR. “We’re offering brands more than visibility, we’re offering visibility with values.”

    The move follows the success of a high-voltage pilot campaign at the Kumbh Mela, where an FMCG brand used ETO’s fleet to drive both awareness and impact. Building on that momentum, this initiative isn’t just innovative, it’s accountable.

    Clients can now access a real-time dashboard to monitor impressions, track kilometres driven, and even measure the environmental benefits of their campaigns. Advertising, meet analytics with a conscience.

    Cashurdrive, managing director Raghu Khanna calls it “a leap forward in green advertising.” He adds, “With ETO’s EVs and our expertise, brands get to go bold and green in the same breath.”

    As net-zero ambitions grow louder, this collaboration offers a timely marketing makeover: brand visibility that doesn’t cost the Earth literally. With mobility, measurability, and mission in sync, it’s advertising that hits the road running and leaves only impact, not emissions.