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  • Kenya Safari Packages from India – How to Plan the Best Trip

    Kenya Safari Packages from India – How to Plan the Best Trip

    From visa application to vaccination-when to travel- places to visit, and for how long – here is a perfect guide on how to plan the best Kenya safari packages from India. Kenya is one of the few countries in Africa that boast all sorts of tourist attractions. From wildlife-rich savannahs to gushing waterfalls to peaceful woodlands and pristine beaches, you never get enough of Kenya’s tourist destinations.

    Planning a successful trip to Kenya from India may be a daunting task. In this article, experts from masaimarasafari.in have put together the following information to assist you in planning. Also, we‘ve highlighted a few of the most sought destinations in Kenya.

    Passport and Travel Visa for Kenya

    All visitors who want to travel to Kenya from India should be in possession of a valid passport with an expiry window of six months after the end of their intended stay in Kenya.

    Next is VISA! There are three ways in which you can obtain a Kenya travel visa. The first and most convenient method is an online application that gives you an e-Visa. This mode of application saves not only money but also time and the energy you could have used traveling to the embassy.

    You can apply for an e-Visa using your phone, laptop, PC, or any other device.

    Secondly, you can obtain an application from the Kenyan Embassy or High Commission and wait for a few days for processing.

    The third option involves a quick and straightforward procedure where you make an application upon arrival at any international airport. A single-entry visa costs US$50, a multiple-entry visa US$100, and transit costs US$20, valid for three months.

    Health and Vaccination

    Kenya falls within the yellow fever zones, and therefore it is mandatory to have the yellow fever vaccine to travel to Kenya. So, this certificate will be required upon arrival by the airport authorities.

    Nowadays, the yellow fever vaccine lasts a lifetime, contrary to previous years when it could only last for ten years. Therefore, you only need to produce your previous vaccine booklet if you had previously received the jab.

    Also, for personal safety, it is advisable that you take malaria preventive medication since some parts of Kenya, such as the coastal region and some game reserves, are Malaria infested zones.

    When To Travel

    Kenya’s climate varies considerably from one region to the other. This is mainly dictated by the altitude, seasonal monsoon wind, and proximity to water bodies. However, the general consensus about Kenya is that there are two seasons, dry and wet seasons.

    In most cases, Kenya Vacation packages from India are scheduled during the dry season, which falls between December-January and July-October. Typically, these are the best months to view the wildlife in their natural habitat. For instance, the wildebeest migration starts in late June, reaches Masai mara in July, and remains in mara until October.

    Nonetheless, the wet season has its perks though. Wet seasons mean an abundance of flora, low prices, and uncrowded national parks.

    For How Long

    There is a lot to do in Kenya; from wildlife viewing in the national park to interacting with the Maasai community to basking in the sandy beaches and hiking at Mt Kenya, there are so many sightseeing destinations that you cannot cover all in a single visit.

    The question of how long to spend on your vacation is dependent on the number of tourist destinations you want to visit, time to spend on each, budget, and time available.

    However, most Kenya tour packages from India run for either 3 days, 5 days a week, or two weeks, but this doesn’t mean you cannot have a longer vacay. Some top tour companies, such as Ajkenyasafaris.com ltd are flexible and offer customized packages. Therefore, you can have your customized package to fit your budget and needs.

    Destinations To Visit

    Kenya is one of the most stunning and sought travel destinations in East Africa. It boasts wildlife-rich savannas, beautiful beaches, mountains, and amazing culture, to mention a few. Here are a few of the best destinations to visit in Kenya

    Masai Mara National Reserve – This is one of Africa’s most magnificent game reserves.

    It is famous for the great migration, when more than two thoIndiand wildebeest, zebra, and Thomson’s gazelle travel to mara from Serengeti between July and October. The park is also home to a large population of predators such as lions, cheetahs, and leopards. Kenya safari packages from India without a day or two at mara are not complete.

    Amboseli National Reserve – The park boasts a large herd of elephants. Other wildlife commonly spotted in the park include; lion, cheetah, giraffe, impala, gazelle, and 600 species of birds.

    Tsavo National Park – This is Kenya’s largest National park, divided into two; Tsavo West and Tsavo East. The attractions include vast savannah, waterfalls, volcanic hills,lava-volcanic plateau, and impressive diversity of wildlife.

    Nairobi National Park – This is a unique park located in the heart of the country’s capital city. It is a 15 minutes drive from Nairobi city. Here you get to view a number of animals such as buffalo, leopards, zebras, wildebeests, elephants, and cheetahs. You also get to see one of the planet’s most endangered species at the rhino’s sanctuary.

    Safety in Kenya

    Most people are always concerned about their safety whenever they visit a new place. Kenya as a whole is considered to rank among the safest countries in Africa. However, it is not immune to common crimes such as pickpocketing, muggings, and confidence tricks. So, you should be cautious. In terms of health, Kenya boasts top-notch medical services. There are top-rated hospitals in the major towns such as Nairobi, Nakuru, Kisumu, and Mombasa well equipped with specialist physicians and surgeons as well as fine dentists and opticians.

  • TCH 2022: The art of telling authentic brand stories using content

    TCH 2022: The art of telling authentic brand stories using content

    Mumbai: There’s a lot of content available to consumers that is vying for their attention. Brands are finding it difficult to leave a deeper mark on the consumers’ minds with plain vanilla advertising. The mode of brand storytelling has evolved from 30 seconders and one-minute advertisements to creating owned media platforms and content to form an association with the consumer which lasts.

    Brands cannot jump blindly into the content-making exercise. First, one has to identify the brand purpose and where the brand is standing with its content. Content is a powerful way to increase the mind share of the brand but if executed poorly it can also go wrong.

    At the sixth edition of Viacom18 presents Indiantelevision.com’s The Content Hub Summit 2022 held on Wednesday leading marketers spoke about the role of content in their brand strategy. The session was joined by Dentu international The Story Lab country head Deepak, Godrej Industries and Associate Companies AVP corporate brand and communications Michelle Francis, GroupM India head – branded content and Wavemaker India chief content officer Karthik Nagarajan, Tata Consumer Products head shoppers and customer marketing Sagar Boke, PhonePe director and head of brand marketing Ramesh Srinivasan and OPPO India chief marketing officer Damyant Singh Khanoria. The session was moderated by Viacom18 head branded content Vivek Mohan Sharma.  

    The industry event is co-powered by Applause Entertainment and IN10 Media Network. Aaj Tak Connected Stream is the association partner. Industry partners are Fremantle India, Hill+Knowlton Strategies, One Take Media, Pratilipi, Pocket FM and The Viral Fever. The Indian Motion Pictures Producers’ Association (IMPPA) is our community partner.  

    “We have a smartphone launch every second week. When you need to make the consumer realise the unique features of each product there’s a lot of content creation that needs to happen,” remarked OPPO’s Damyant Singh Khanoria. “We solved this problem by enabling creation in the larger community of creators and influencers.”

    Another aspect that OPPO realised was to stop looking at its brand ambassadors as celebrities who are endorsing a product but rather as actors to leverage in a storytelling narrative.

    “I think it is important to have a healthy appetite for risk as a brand. We started commissioning projects that break the artificial boundaries of how we advertise,” said Khanoria.

    OPPO had partnered with the infotainment channel National Geographic to create a series called OPPO Superfactories that turned out to be an excellent piece of branded content, he added. “We want content to be natural and authentic to our brand. An ad is no longer about showing a consumer visiting a store, asking about a product in a three-minute film.”

    When Godrej wanted to change its perception to be associated with lifestyle, the challenge, observed Godrej’s Michelle Francis, was that it was perceived as a legacy brand that had been around for many decades. “We thought that we needed to build a community that would advocate for the lifestyle brands of the Godrej group. That’s how we came up with Godrej L’affaire.”

    The platform launched a nine-episode web series with actor and comedian Jamie Lever with a seamless integration of Godrej brands. “The content was so authentic that it did not look at branded content in terms of integration,” said Francis.

    Whether a brand decides to create its own content is not an either, or question, explained Tata Consumer Products Sagar Boke. He believes it depends on the object and life cycle of the brand. There are advantages to branded content which takes a bit more time to build but connects deeply with the audience. “If you want to build a community around your brand, there’s nothing better than building your own content,” he said. “If you use someone else’s content or a celebrity, it is not going to work.”

    Boke further said that if data is part of a brand strategy, then building your own platforms makes a lot of sense to gather first party data on your consumer.  This helps the brand create more targeted and sharper advertising communication.  

    PhonePe’s Ramesh Srinivasan concurred with Boke stating “As a brand we’re trying to cater to India at large. That means we need to be placed where India is in terms of culture. Branded content captures the consumers’ mind space when they want to consume communication. It creates the right context which is key.”

  • Advent PR bags communication mandate for Hygiene Plus

    Advent PR bags communication mandate for Hygiene Plus

    Mumbai:  Delhi-based PR agency Advent Public Relations has attained the communication mandate for Hygiene Plus, a manufacturer of hygiene products in India.

    Advent PR will now be in charge of organising, executing, and administering Hygiene Plus’s innovative and strategic communication plans. The agency’s main efforts will be on increasing and enhancing market involvement through strategic communication tools and techniques. This affiliation will strategically increase the company’s visibility in the market while concurrently targeting the prospective customers.

    Hygiene Plus is one of the leading manufacturers of made in India hygiene products like sanitary napkins, baby wipes, refreshing wipes, baby bath towels, adult bath towels, kids bath towels, and laundry detergent capsules (adult & baby). They are a quality-driven, integrated production facility that provides a long-term answer to a fundamental need which is hygiene. Backed by the business expertise, reliability, and industry experience, Hygiene Plus truly believes that success is proportional to inventive thinking.

    Hygiene Plus managing director Gautam Kanodia said, “Hygiene Plus has become a credible brand name within its industry over a short span of time. With our assertive growth prospects for the years ahead, we were looking to work with a PR agency that could use their acumen to deliver us integrated marketing communication solutions, in line with our brand vision, and enable us to connect with our diverse customers across different platforms. We needed someone who could advise us on how to improve the firm’s brand image and Advent PR came up with decisive solutions. We are certain that they will effectively position our brand in the market by creating a recall value among the customers.”

    Sharing his views, Advent Public Relations director Kheman Kumar said, “We are delighted to announce that we have been selected as Hygiene Plus’s ideal PR and brand communications agency. At Advent PR, we aim to provide the finest service possible to our clients, and we are convinced that as their valued communication partners, we will support them in their mission and assist them in meeting their objectives. We are eager to work with Hygiene Plus to assist them to create and achieve their goal of expanding their business to new levels.”

  • Dasvi and Matsyakand actor Shrikant Verma roped in for Netflix show CA Topper Tribhuvan Mishra

    Dasvi and Matsyakand actor Shrikant Verma roped in for Netflix show CA Topper Tribhuvan Mishra

    Mumbai: Gurgaon-based agency Revex Media has announced its aim to double its client base by the end of the financial year 2022-23. The agency’s fiscal year objective is to expand into new markets in Canada and the UAE.  It has already roped in five new brands in the first quarter of this month and grew its workforce by 20 per cent.

    Revex Media offers business growth services for scaling brands’ top-line revenue via a digital-first marketing strategy. With its strategic and result-oriented approach, the agency aspires to enable at least 300 per cent growth within the next two quarters for 20+ brands working with them currently.

    Revex Media currently has a client base of 30 brands, and with the 100 per cent expansion plan in focus, the client base will grow to 60 by the end of the fiscal year. The marketing firm intends to focus primarily on the D2C space (selling consumer goods) where it hopes to increase its D2C-specific clientele by 50 per cent. Revex Media’s goal in the education space is to increase its clientele by 30 per cent and 20 per cent in different sectors – real estate, SAAS, and travel.

    Revex Media CEO & founder Utkarsh Arora affirmed, “At Revex Media, We are working hard to establish a strong foundational model for our clients to make them grow faster in the digital-first ecosystem. One of our primary focuses this year is to increase our firm’s talent density to improve our strategic and operational effectiveness to meet the audacious goals we have set for our clients. We have been recording an overwhelming response and our strategy for the ongoing fiscal is carved based on the same. Our maximum traction comes from the D2C space which over the period has become one of the expertise and we aim at expanding it further. Our team has been working diligently to establish a strong client base. It will not only help us grow as a brand, but it will also improve our operational effectiveness. As we expand, it becomes even imperative on our part to provide our clients with the opportunity to magnify their marketing and increase their revenue. Also, we will keenly work to strengthen our existing and new clients’ relationships.”

  • mSix&Partners wins integrated media mandate for VKC Nuts

    mSix&Partners wins integrated media mandate for VKC Nuts

    Mumbai: GroupM’s outcome-based agency, mSix&Partners, has won integrated media and social duties for VKC Nuts, which also operates under the brand name ‘Nutraj’. The brand is also launching Nutraj Bactopure, pasteurised dried fruits.

    The account was won following a multi-agency pitch and will be handled out of mSix&Partners’ Gurgaon office where the team will drive brand experience with its creative outlook and proficiency.

    As a part of this association, mSix&Partners’ agenda is to nurture the rightful audience through its data driven approach with VKC nuts as a pioneer and continuously engage the consumer through meaningful social strategy that brings out the quality and purity of the product. With GroupM’s intelligence and expertise in the FMCG sector, mSix&Partners will help VKC to grow further, faster.

    mSix&Partners India managing director Subhamay Mukhopadhyay said, “It is a pleasure to have VKC Nuts as a client. The dry fruits industry is seeing an upward trajectory with multiple innovations taking place. Our teams will work on integrated media duties for VKC by driving a combination of our expertise and our specialised outcome-based offerings to further enhance the brand and the experience it provides its customers. VKC nuts is focused on some major brand expansion plans, and we will help the brand grow with our start to end brand solutions.”

    VKC Nuts managing director Gunjan Jain said, “Equipped with the in-house expertise of data, analytics and audience insight, mSix&Partners will further strengthen VKC nuts’ offerings and bolster its position as the category leader.”

  • ASCI processes 5532 complaints in 2021-22; education remains most violative sector

    ASCI processes 5532 complaints in 2021-22; education remains most violative sector

    Mumbai: The Advertising Standards Council of India (ASCI) released its annual complaints report for the period April’ 21 – March’ 22, during which it processed 5,532 advertisements across mediums including print, digital, and television. Education at 33 per cent remains the single largest violative sector, followed by health care (16 per cent), and personal care (11 per cent).

    The digital ecosystem took centre stage with new categories like crypto and gaming in the top five violative categories, and nearly 48 per cent of the ads processed belong to the medium.

    In 2021-22, ASCI processed a whopping 62 per cent more ads compared to the previous year, and 25 per cent more complaints. The self-regulatory body saw an overall compliance rate of 94 per cent.

    While television and print ads remained in focus, ASCI greatly broadened its ambit by proactively monitoring advertising in the digital landscape. With the influencer guidelines coming into force last year, complaints against influencers constituted 29 per cent of the total grievances. Complaints regarding misleading claims in ads featuring celebrities saw a 41 per cent increase out of which a staggering 92 per cent were found to be violating ASCI’s guidelines.  

    Given its focus on digital monitoring, emerging categories included the relatively new categories of virtual digital assets and online real money gaming, contributing significantly to objectionable ads at eight per cent each.

    ASCI continued its proactive surveillance and 75 per cent of ads processed were picked up suo-motu. This included the AI-based monitoring that ASCI has set up for digital tracking. Complaints from consumers constituted 21 per cent of complaints, followed by intra-industry at two per cent and CSO/government complaints at 2 per cent. Out of the 5,532 total ads processed, 39 per cent were not contested by the advertiser, 55 per cent of them were found to be objectionable after investigation, and complaints against four per cent of ads were dismissed as not violating the ASCI code. 94 per cent of ads that ASCI processed needed changes so as not to violate the ASCI code.

    Talking about the annual report, ASCI chairman Subhash Kamath shared: “2021-22 was the year we followed through on our promise of increasingly monitoring the digital media given the way it has been dominating the advertising landscape. We invested heavily in technology and that has worked quite well. We also upgraded our complaints system which has made it very easy for consumers to register their complaints and for advertisers to respond to it. Going ahead, we will continue to be at the forefront in understanding how best to regulate and monitor the digital frontier, even as we keep streamlining our processes to become more responsive, and more proactive.”

    Sharing her thoughts about the annual report, ASCI CEO & secretary general Manisha Kapoor, said: “The ASCI team, the Consumer Complaints Council, the Honourable ex-high court judges on our review panel, and our domain experts have debated the nuances of advertising and scientificnevidence of thousands of ads to ensure that the process and outcomes are fair to both consumers as well as advertisers. Simultaneously, the constant update to our code ensures that we constantly offer guidance and transparency to consumers and advertisers on newer and emerging formats and categories. This helps in keeping self-regulation at the frontier of advertising developments.”

    ASCI has also upgraded its complaints system “TARA” in order to offer a seamless experience to both consumers and advertisers in the management and resolution of complaints. Features like real-time tracking of complaints aim to make the experience similar to what one would expect from any contemporary tech platform.

    Read the report here: https://ascionline.in/images/pdf/complaint-report-2021-22.pdf

  • Vega announces the launch of its new vertical ‘VEGA Professional’

    Vega announces the launch of its new vertical ‘VEGA Professional’

    Mumbai: Personal care appliances and beauty care accessories brand Vega has launched a new vertical Vega Professional.

     Vega Professional is a comprehensive portfolio of products curated by the leading  grooming professionals for styling experts. By leveraging this launch the brand aims to redefine the future of styling and grooming for ‘creators.’ 

    Vega Professional precision tools are ergonomically designed and technologically advanced for hair cutting, styling and makeup. The array of products is efficient and durable to help the  consumers to be productive and grow their practice to its full potential. 

    The assortment ranges from powerful hair cutting tools to magnificent hair styling tools. From  premium quality hair brushes and combs to make up brushes. Also, there is an exclusive travel friendly mighty mini range designed to use on the go.  

    The brand has roped in leading professionals of the industry like Rod Anker and Savio John Pereira as their style ambassadors. They have not just an illustrious list of awards under their names but are  also a hot property amongst Bollywood, Hollywood, Fashion and Media celebrities. 

    Vega chief marketing officer Eiti Singhal remarked, “We are ecstatic to announce the sensational launch of our new vertical – Vega Professional. For 20  years, Vega has been fuelling the wings of styling and grooming lovers. And over  this course we realised the need for professional products in the market that  can truly empower the creators who are ambitious and love to craft their own niche of styling. Truly crafted for masters, Vega Professional is here to change the game.” 

    Vega Professional wishes to provide the platform to the aspiring creators and artists to showcase their  talent and create their own identity. They plan to empower and educate these aspirants through robust training programs and master classes curated by the country’s top educators. 

    Vega Professional sales head Navdeep Jayee added, “Through these cutting-edge tools, we aim to empower creators to achieve the latest styles with a wide assortment of 200+ SKUs (stock-keeping units).  We understand the value of quality service in  our industry; hence we have built nationwide service centres along with on-site service facilities in selected cities in the country.” 

  • PokerBaazi.com ropes in Shahid Kapoor as brand ambassador

    PokerBaazi.com ropes in Shahid Kapoor as brand ambassador

    Mumbai: PokerBaazi.com on Tuesday announced Bollywood superstar Shahid Kapoor as its brand ambassador. PokerBaazi aims to create a robust ecosystem for Poker in India, and Shahid’s association with the brand comes in line with its commitment to popularise and create awareness amongst the masses about Poker.

    With Shahid Kapoor onboard, PokerBaazi.com will soon roll out its latest marketing campaign, which will include the launch of a TVC in the coming days, promoting not only the association but the brand messaging of poker being a sport which someone can master with their skills.

    Welcoming Shahid Kapoor as their brand ambassador, Baazi Games founder and CEO Navkiran Singh said, “We are thrilled to have Shahid onboard as the newest member of our PokerBaazi family. With Shahid, we found the perfect match for our brand as not just his personality, but also his constant drive to experiment with his craft beautifully, blends with our vision to enable a new sport to get its desired recognition in the country. With this association we take a step further in our larger goal of creating a Poker ecosystem in India and making it a household sport. We look forward to a successful collaboration and with our upcoming campaigns hope to drive valuable discussions around the PokerBaazi story.”

    Speaking about the association, actor Shahid Kapoor said, “It’s a pleasure to be associated with PokerBaazi, India’s biggest poker platform, that’s at the helm of this brewing revolution. With its many unique features, it just makes learning & playing online poker so easy and quick, and in the process, helps players build life skills like thinking strategically, managing risks, etc. Our association isn’t only driven by the fact that we both believe in bringing a difference in our respective fields but also by the sheer will to entertain our audiences while trying to do so. I am looking forward to helping PokerBaazi reach wider audiences and create more advocates for the sport in India.”

    PokerBaazi.com recently celebrated a landmark of a billion hands played on its online platform. This association adds to the celebration for the unique milestone and PokerBaazi.com’s nearly eight-year journey of contributing to the fast evolving poker ecosystem in India.

  • Goodknight unveils its new TVC campaign ‘Neendon ko nazar na lage’

    Goodknight unveils its new TVC campaign ‘Neendon ko nazar na lage’

    Mumbai: India’s leading household insecticide brand Goodknight launches a new TVC campaign ‘Neendon ko nazar na lage’. This film showcases the bond between a father and child and the importance of uninterrupted sleep for an infant’s well-being. Through this film, Goodknight aims to encourage young parents to protect their baby’s slumber time from dangerous mosquitoes.

    Conceptualised by Mumbai-based Wunderman Thompson, this film beautifully captures the love of a father in taking care of their child’s needs and comfort. The film opens with a young father trying to switch on Goodknight Gold flash as their baby’s sleep is getting interrupted. However, the father is unable to do so as the baby is gripping his finger to feel secure. The mother notices the father’s struggle and switches on Goodknight Gold flash to ensure their baby’s uninterrupted sleep. Then, the baby is seen sleeping peacefully between her parents to the lyrics ‘Neendon ko nazar na lage’. The TVC also highlights how solutions like Goodknight Gold Flash empower parents to achieve the best protection against mosquitoes for their child without any smoke emission. 

    Sharing her thoughts on the TVC, Godrej Consumer Products (India) chief marketing officer Somasree Bose Awasthi said, “Through the new TVC campaign, Goodknight celebrates the unique bond between fathers and their children. Fathers are very much concerned about their little ones and want to offer them the best of care, comfort and protection. The TVC conveys the importance of an uninterrupted sleep for an infant’s overall health and well-being and how even a single mosquito can disrupt the same. As the market leader in household insecticides, we focus on creating this awareness amongst parents and empower them with relevant pest solutions.”

    Mumbai-based Wunderman Thompson executive creative directors & VPs Priya Pardiwalla and Steve Mathias said, “Parents know that babies need their sleep to be happy and healthy. From swaddling, parents do everything to make sure their babies fall asleep. Sleep so hard-won needs to be protected in the best way possible, that’s why Goodknight. ‘Neendon ko nazar na lage’ isn’t just a campaign line. It’s a wish, a blessing that all parents have for their children.It captures the anxieties, efforts and emotions that parents go through every night. The film makes a clear shift for the brand and is also a reflection of dads playing an active role in parenting today. Dads eagerly welcome this new life stage and are more involved than ever before in bringing up their babies.”

  • Hashtag Orange onboards seven clients in two months

    Hashtag Orange onboards seven clients in two months

    Mumbai: Gurugram-based integrated digital marketing agency Hashtag Orange has been on a winning spree with multiple pitch wins in the recent two months. The agency bagged mandates across several key accounts including GMR Hyderabad International Airport, Monte Carlo, Rock-It, Hype Ryno, EDGE by Pearl Academy, HOUSR co-living and Tulips Hygiene.

    The agency is expanding its footprints to other markets starting with Hyderabad from where the GMR Hyderabad International Airport business will be managed for their creative, media and social media marketing mandates.  

    Speaking on their multi-fold growth and future-plans,  Hashtag Orange founder Mukesh Vij said, “Our focus has always been to deliver value to the clients across categories and verticals, while being an employee first organisation. With much done, and a lot more in the pipeline, we are eyeing 5X growth in the current financial year. Godspeed to us all!”

    Hashtag Orange co-founder & chief creative officer Amit Shankar added, “Technology led creative solutions have been the key pillars of our ongoing success delivering some disruptive campaigns for different brands. We have always seen digital marketing through a new age consumer engagement by exploring multiple channels that precisely gives us an edge over others.”

    The agency has been consistent in proving their creative prowess ever since they started in 2018. Their recent works include Father’s Day campaign featuring Ayushmann Khurana and Piyush Mishra developed for The Man Company, a male grooming brand; a high-on-quirk product campaigns for Carrier Midea Air Conditioners and Tulips Hygiene brand launch.

    Hashtag Orange chief growth officer Gaurav Singh said, “This has been a great year for us. We have won mandates for brands across different categories which clearly demonstrate our capability to offer solutions which go beyond communication and address a real business challenge through our inhouse creative, technology or effective digital marketing. This year, we have also significantly strengthened our teams and hired some of the bright minds across verticals. With this growth curve, we are excited and confident of taking Hashtag Orange to newer heights in times to come.”