ITV

Category: MAM

  • JCDecaux Advertising India promotes Alim Ahmad as business head

    JCDecaux Advertising India promotes Alim Ahmad as business head

    MUMBAI: Alim Ahmad has been promoted to the business head for Mumbai business for JCDecaux Advertising India. With this new assignment, Ahmad will be responsible for overseeing the Mumbai branch including the newly acquired Mumbai Metro Project.

    Ahmad joined JCDecaux India in the year 2014 where he started as assistant manager for sales. During his last eight years of tenure with the agency, he was responsible for direct business acquisition for the organisation. He is also pursuing Doctorate from University of Switzerland on Changing Outdoor Dynamics in India.

    Ahmad holds business insights and an understanding of street furniture and mall media where he has onboarded various reputed clients for the organisation. He was a key member of the UB City Mall Business Team. While working as vertical head – direct business SF, he was responsible to drive the overall mission and vision of JCDecaux Advertising by interfacing with PAN India advertisers regularly. 

    He also served as the brand strategist and business partner for leading companies and orchestrated large-scale outdoor media campaigns on JCDecaux’s media inventory.

  • Pepperfry appoints Nishant Kumar as vice president & national head of studios

    Pepperfry appoints Nishant Kumar as vice president & national head of studios

    Mumbai: E-commerce furniture and home goods company Pepperfry announced the appointment of Nishant Kumar as the vice president & national head of studios. Kumar will be spearheading the expansion of Pepperfry’s studio footprint across the country. His appointment is effective immediately and he will be based at the company’s office in Mumbai.

    Kumar comes to Pepperfry with 21 years of experience working in sales, business strategies, financial planning, operations, and zonal planning. In his previous stint with Vodafone-Idea, Kumar was managing an ecosystem of 2700 retail stores. At Pepperfry all studio regional managers will now report to Kumar.

    He is a postgraduate in marketing from Welingkar Institute of Management and holds a bachelor’s degree in hospitality management from IHMCTAN, Kolkata.  

    On the appointment, Pepperfry co-founder & COO Ashish Shah said, “Nishant joins the team with vast experience in managing a large footprint of retail stores and has an impressive track record of leading businesses during a hyper-expansion phase. With his expertise, we aim to strengthen our omnichannel capabilities for our customers and provide them with a visual, highly engaging, and interactive shopping experience. It gives me great delight to welcome him, and l am looking forward to work with him in transforming the furniture retail landscape in India.”

    On his new role, Kumar said, “I am delighted to join Pepperfry and super enthusiastic to be a part of the company’s mission – To spark a feeling called home across the world. I look forward to making significant contributions in charting a high growth path for the stellar Studio business at Pepperfry.”

    Omnichannel is a very big strategy for the brand and Pepperfry Studios are a key consumer touchpoint. Pepperfry Studios operate in two formats – COCO (company owned and company operated) and FOFO (Franchise owned and Franchise operated), and are located at prominent locations across respective cities. The company has a good omnichannel footprint in India with 180+ studios in 90+ cities. 

  • Titan Eye+ launches integrated campaign with Ayushmann Khurrana

    Titan Eye+ launches integrated campaign with Ayushmann Khurrana

    Mumbai: Titan Eye+ announced the launch of its new integrated campaign featuring Bollywood actor Ayushmann Khurrana. Created by Ogilvy, The campaign “Expert Who Cares” focuses on the consumer’s approach to buying eyewear and aims to make them aware of the important aspects of the process.

    The TVC features Khurrana with a kid in a Titan Eye+ showroom in an instance where they have to buy spectacles. Khurrana begins the process as most consumers would, by checking how the frames look.

    The film takes an interesting turn when the kid urges Khurrana to reconsider his questions and takes charge of the situation. Through this engaging ad film, Titan Eye+ conveys the importance of asking the right questions about your eye health and assures consumers that they have all the right answers to their concerns.

    Commenting on the new campaign, Titan Company marketing head for eyecare division Maneesh Krishnamurthy said, “Today, consumers restrict their questions to style and price while purchasing eyewear and our new campaign is born out of the desire to change this very perspective. We had very serious questions to ask. What better way than to ask it disarmingly with a child’s innocence.”

    “The Titan Eye+ brand promise is expertise and empathy, and the ‘Experts Who Care’ campaign advances that conversation. Titan Eye+ insists that only qualified optometrists test eyes through our unique 20-step eye test as well as recommend the correct eye care for each consumer’s needs,” he added.

    Titan Eye+ has led the category conversation since its inception, starting by being the first retailer to offer an open-browse format and standard pricing across all stores. With a 4.9 star rating on Google by over five lakh consumers, Titan Eye+ is its customers’ favourite and trusted eyewear brand. With a wide range of designs and styles that cater to different functionalities, the brand, with its new campaign, successfully puts out the idea that eye testing and expert advice should override every other buying decision when it comes to eyewear.

    Sharing the idea behind the campaign, Ogilvy Bangalore COO Puneet Kapoor said, “With this campaign, Titan Eye+ champions a behavioural insight in the category, which is an eye-opener for most seasoned spectacle wearers. The entire category is so heavily dominated only by the style of conversation that the conversation around accurate vision correction is diluted. While style is important, and we have frames that have won enough design awards, the conversation around accurate testing and accurate prescription needs to be rescued from the blind spot it sits in right now. That is where this campaign succeeds and strikes the proper balance in the conversation we need to have.”

  • Gozoop Group wins Spexmojo’s social media mandate

    Gozoop Group wins Spexmojo’s social media mandate

    Mumbai: Spexmojo Technologies, an online eyewear discovery platform, has awarded a social media mandate to Gozoop Group, following a multi-agency pitch. Through a tech-enabled platform, it enables its customers to discover the best eyewear purchasing options in their neighbourhood.

    The Mumbai office of Gozoop Group will handle the mandate, which will focus on creating relevant and conversational content for the brand’s Facebook, Instagram, and Twitter platforms. 

    The agency will also be in charge of content planning and execution, as well as maintaining contact with the target community, cultivating relationships, and increasing brand awareness via social channels.

    Spexmojo will connect customers with opticians, offering them the most diverse and high-quality products on the market. The brand also intends to bring a number of high-quality international eyewear brands into India.

    Spexmojo Technologies Promoter Director Shobit Gupta said, “Over the last year, Spexmojo has become a trusted eyewear partner for millions of Indian consumers. We believe that partnering with Gozoop will help us boost our strategy and polish the brand’s presence across our target audience. With Gozoop’s years of experience in the digital marketing space and their future-oriented approach, I am sure we will reach greater heights.”

    Gozoop group CEO (India) Samrat Bedi said, “Spexmojo’s ambitions and challenges are the kind we love having here at Gozoop. We look forward to adding our unique mix of mojo and magic to the brand. Exciting times!”

  • Vaani Kapoor becomes the brand ambassador for Noise X-Fit 2 smartwatch

    Vaani Kapoor becomes the brand ambassador for Noise X-Fit 2 smartwatch

    Mumbai: Noise announced that it has onboarded Bollywood actor Vaani Kapoor as the face of its upcoming X-Fit series smartwatches in India and is all set to launch the X-Fit 2 smartwatch in India on 4 August.

    The X-Fit series by Noise was announced last year in partnership with HRX by Hrithik Roshan and Exceed Entertainment.

    The brand has unveiled Vaani as the face of the X-Fit 2 with the release of the #KeepGoing campaign across its digital assets. With this development, Noise aims to initiate conversation around how fitness has become a part of our everyday lifestyle and we must pursue it in style and with comfort.

    Vani Kapoor will start the Noise #KeepGoing campaign with a fitness challenge, asking the audience to share “What keeps them going” through social media posts.

    Speaking about the campaign, Noise co-founder Amit Khatri said, “Our partnership with HRX has led to the launch of one of the most celebrated series in our smartwatch segment – X-Fit, designed for the athleisure-loving community who seek innovation bundled with style. We are all set to introduce the new X-Fit 2 smartwatch in India and are delighted to collaborate with Vaani Kapoor as the face of this new-age smartwatch. Vaani’s zeal for fitness and deep connection with Indian youths, millennials and Gen Z consumers will enable us to inspire a larger community and drive the adoption of smart innovations among them.”

    Commenting on the partnership, Kapoor commented, “It is a pleasure to be a part of the journey with Noise and HRX to launch their upcoming X-Fit 2 smartwatch in India. The new smartwatch combines my fondness for gadgets with my passion for leading a fit lifestyle, and what inspires me even more is the brand’s message to always follow our instincts and believe in ourselves to mark a change.”

  • iProspect India wins Monster.com’s digital mandate

    iProspect India wins Monster.com’s digital mandate

    Mumbai: Dentsu India’s media agency iProspect has won the digital mandate for Monster.com. The account was won following a multiagency pitch and will be handled out of the agency’s Gurgaon office.

    iProspect India will handle the entire gamut of digital duties for Monster.com, with a focus on performance-based marketing. The agency will utilise its proprietary tools and solutions to help the brand achieve its digital marketing objectives via innovative digital campaigns. The agency will manage the brand throughout India, Southeast Asia, and the Middle East.

    Commenting on the win, Monster.com, APAC & ME CMO Saurabh Srivastava said, “Monster is bracing itself for a new growth journey as it evolves into an end-to-end talent management platform in the months to come. A household name for job seekers across countries and a preferred talent discovery platform for recruiters, Monster continues to invest in innovative tech product offerings and services that are continuously improving the experience of its users across the web and mobile app. As we move ahead with our renewed aspiration of catering to the diverse requirements of an evolving job market, we are confident that partnering with the best of minds from the digital marketing space will help us create the much-needed brand resonance and equity with our existing and prospective users across emerging markets.”

    iProspect CEO and Dentsu Media chief digital growth officer Vinod Thadani commented, “Monster is a great brand that has been in the market for many years and has established itself as a great engagement platform for users who are looking for jobs and progressing in their careers. At iProspect, we look forward to deploying our innovative and data-driven digital marketing solutions to deliver the right engagement for the brand with its digital audience.”

    iProspect India managing partner Nitin Sabharwal added, “We, at iProspect India, believe that the new avatar of Monster that is in the making has the right appeal to the new-age audience. We are looking forward to the new innovations on the platform. The team will work closely with the brand stakeholders to deliver on digital distribution and customer engagement.”

  • Barista appoints Media Mantra as its communication partner

    Barista appoints Media Mantra as its communication partner

    Mumbai: Barista has appointed Media Mantra as its PR agency to handle the communication of its chain of espresso bars and cafes. As Barista’s strategic communications partner, Media Mantra has been tasked with improving the company’s reputation, increasing brand awareness, and assisting the brand’s aggressive expansion in India. Barista’s selection of Media Mantra is consistent with the company’s vision to revitalise the brand with new inspiration and creativity, expand into emerging markets, and build on its long history of success in the country.

    Barista CEO Rajat Agrawal said, “Over the years, Barista has not only grown in reputation but also in growth numbers. With the increasing number of players in the ever-competitive Indian landscape, Barista is at an exciting juncture of reinventing its approach and entering a strong growth and expansion phase. This is where Media Mantra’s well-demonstrated creativity, unmatched expertise, and vast experience will play an integral role in our efforts to position our brand in the market.”

    He further added, “The agency has a high level of passion and a clear understanding of our business and communication needs. We look forward to our next phase of growth in India with Media Mantra as our communication partner.” 

    Media Mantra director and co-founder Pooja Pathak said, “We, at Media Mantra take immense pride in becoming the PR partner of a legacy brand like Barista that has transformed coffee houses into cultural hubs and much more in India. With a clear understanding of the brand’s ambitions and priorities, we are conscious of our role as strategic advisers, and look forward to supporting Barista’s vision and mission in what promises to be an important success story.”

    Media Mantra CEO Rahul Mehta said, “Barista is one of the biggest names in the Indian F&B ecosystem with a unique brand story, rich heritage and legacy. We are thrilled to partner with them and very excited about all the possibilities we can create together to elevate the brand reputation and reinforce the brand love through dynamic storytelling. We are hopeful that our relationship will yield greater connection and engagement for the brand with its customers.”

    As part of its revamp strategy, the Indian coffee chain has rapidly expanded in tier II and tier III towns. In addition to introducing new formats like Barista Diners, an all-day dining establishment with a live kitchen, it has also modified its menu to suit the tastes of Indians. Recently, it has also increased the variety of FMCG products it offers by introducing chocolates, cookies, and coffee powder.

  • Havas Media Group India to handle Slurrp Farm’s integrated media mandate

    Havas Media Group India to handle Slurrp Farm’s integrated media mandate

    Mumbai: Havas Media Group India announced on Tuesday that it has bagged the integrated media mandate of millet-based children’s food brand, Slurrp Farm. The mandate will include both offline and digital media duties and will be handled out of the agency’s Gurgaon office.

    Havas Media Group managing partner (head – North 2) Harbir Singh Rai will lead the duties under the guidance of the company’s president and chief client officer Uday Mohan.

    Founded in 2016 by Meghana Narayan and Shauravi Malik, Slurrp Farm offers healthy, yummy, and natural food options for children made using supergrains like ragi and jowar. Ranging from toddler and kids’ cereals to noodles, pastas, and pancakes, Slurrp Farm was founded when Meghana and Shauravi became mothers themselves and felt they were incredibly short of options that were both healthy and tasty to feed their own children. Following their hearts, they dug into recipes from their grandmothers’ kitchens and took ingredients from their own childhoods, such as millets, reinventing them and making them as tasty as can be. What started as an experiment in their own home kitchens has now evolved into a much-loved children’s food brand.

    Slurrp Farm currently retails in India via www.slurrpfarm.com as well as through e-commerce and quick commerce platforms such as Amazon, Big Basket, FirstCry, and Swiggy Instamart, amongst others. Products are also available across leading modern trade stores in India and the UAE, as well as online in the US and UK.

    Earlier this summer, Slurrp Farm launched its first-ever brand campaign, “Yes Ka Time Aa Gaya,” featuring investor and brand ambassador, Anushka Sharma.

    The three-part digital campaign highlights how mothers have to constantly deal with a flood of opinions and options when it comes to giving their children nutritious food. Havas Media Group India effectively amplified the campaign across multiple digital touchpoints such as YouTube, Instagram, Facebook, Search, and other innovations.

    Wholsum Foods co-founder Shauravi Malik said, “At Wholsum Foods, we are always looking to partner with people who share the same ethos and values as us; the team at Havas does exactly that. We are pleased to partner with Havas Media Group to bolster our offline and digital media efforts, and we look forward to working with them to further evolve our storytelling and introduce new audiences to Slurrp Farm.”

    Havas Media Group India CEO Mohit Joshi added, “We are delighted to be partnering with India’s most loved, wholesome, meaningful kids’ food brand, Slurrp Farm. With rising health concerns such as malnourishment, obesity, and diabetes among children, healthy food and nutrition-based diets have become a priority. Through its innovative portfolio of millet-based food products, Slurrp Farm is successfully contributing towards inculcating healthy eating habits among children and adults alike. We look forward to further strengthening the brand’s journey and driving its vision, by building meaningful connections with the consumer.’’

  • Kinder Joy launches edutainment platform Kinder Digital Hub

    Kinder Joy launches edutainment platform Kinder Digital Hub

    Mumbai: Kinder Joy has recently launched ‘Kinder Digital Hub,’ an exciting and fun-filled edutainment platform for kids to promote the significance of the Raksha Bandhan festival.

    Kinder Joy has also released a TVC for this special occasion, which is in line with their tagline #KhaokheloKhushRaho. This is a 360-degree campaign that will be leveraged across platforms, from strong media bursts on TV to extensive presence on digital platforms, from wide-reaching on-ground POSM to clutter-breaking in-app advertising. In addition to this, people will also have a chance to win cool prizes like iPads and Kindles, subject to terms and conditions which can be read on kinder.com.

    The children will have access to the Kinder Digital Hub by scanning the QR code on the exclusive Rakhi share pack or logging on to kinder.com, which will unravel the magical world of Kinder and take them on an adventure with the protagonists Ki & Jo, the cartoon characters specially created for this special occasion. Throughout the edutainment journey, the kids will be able to navigate through an exciting new world of stories, games, and filters based on Raksha Bandhan traditions.

    Kinder India brand head Amedeo Aragona said, “Ferrero has always symbolised the spirit of gifting during festivals. This year, with the special Rakhi packs, while we aim at creating beautiful memories, we felt it necessary that children should understand the significance of the festival. This led us to create the characters “Ki & Jo,” who will take kids along on a fun and educative journey as well as introduce equality and inclusivity in relationships via edutainment.”

  • Logicserve Digital rebrands to LS Digital as a part of global expansion

    Logicserve Digital rebrands to LS Digital as a part of global expansion

    Mumbai: Logicserve Digital unveiled its brand-new avatar, ‘LS Digital,’ to its customers and stakeholders. The shape and fluidity of the logo has been retained while changing the name from Logicserve Digital to LS Digital.

    LS Digital founder and CEO Prasad Shejale said, “We firmly believe that the best-of-breed, founder-driven companies with huge expertise, potential, and desire to change the digital marketing transformation landscape need to come under one platform.”

    He further explained, “We will call this platform ‘LS Digital.’ It retains the legacy of our brand with two letters (L and S) at the same time, it provides digital as a core proposition to our customers through merged entities across six areas: media, creative & communication, CX, data & insights, tools – Adtech & Martech, and tech innovations.”

    This new avatar will help brands to enable and accelerate their digital marketing transformation to stay relevant to their ever-changing, digitally-enabled consumers. It will further expand its existing media capabilities and help better serve the Indian market while setting the stage to become a leader in the global digital marketing landscape. LS Digital currently serves clients in India, the Middle East and Africa.

    The rebranding of Logicserve Digital to LS Digital has been synced with two major developments: 

    Private equity through Florintree Advisors

    Florintree Advisors, an alternative asset management firm known for funding startups such as ideaForge, Pharmeasy Wealthdesk, Freight Tiger, and FreshMenu, has also invested in LS Digital. The funds will be used to expand existing capabilities while also considering inorganic growth.

    Florintree Advisors chairman Mathew Cyriac said, “LS Digital and Florintree shared the desire to build a leading global company out of India. This is a very exciting space, so our focus is to invest in existing capabilities and even acquire niche companies. It is a multi-stage deal with the commitment to infuse more funds as we move forward.”

    Addition of Langoor Digital to LS Digital’s suite of Digital Marketing offerings

    As a first step towards expanding its global footprint, LS Digital has onboarded digital-first creative agency Langoor to strengthen its service offerings for CX, digital design, and web3.0. Langoor expands LS Digital’s service offerings by allowing it to leverage its expertise in providing a better customer experience.

    Adding to that, Prasad said, “LS Digital and Langoor share a very similar corporate vision of becoming an Indian global company. Coming together will enable us to achieve success on a much larger scale. Our core focus is on digital business growth for brands through media, creative, data & insights, and technology. While Langoor will focus majorly on the customer experience, enabling growth for our clients. Together, we will create transformative experiences for customers.”

    Langoor CEO Venugopal Ganganna and COO Girisha Gowda added, “Digital marketing is in a constant state of change and innovation. Langoor’s DNA is about working out-of-the-box to deliver positive business outcomes. We are delighted to join LS Digital and look forward to scaling new heights.”

    The merger of Langoor and LS Digital adds very strong service offerings under CX. Their ground-breaking projects in the metaverse have allowed some of the world’s largest brands to test the waters in the metastore and web 3.0, gaining a competitive advantage in their respective industries.