Mumbai: Publicis Groupe owned Leo Burnett India has announced the launch of LB regional-a specialised division that aims to help brands maximise their reach with national audiences by understanding region-wise insights. LB regional will help brands create localised content to build relevance with national audiences.
Often, marketing campaigns miss cultural nuances and appropriate generalised stereotypes of different communities. Leo Burnett Regional aims to break this cycle and help brands create region-appropriate content by bringing in experts from each region, making content more relatable and relevant. The specialised division currently focuses on five key languages-Tamil, Telugu, Malayalam, Punjabi, and Bengali-and has a team of creatives and writers who are experts in each of them.
“To succeed in today’s times, brands need to win in regions, not just nationally,” said Leo Burnett South Asia CEO and BBH India chairman Dheeraj Sinha, speaking about the launch of the division. “Often, brands have opportunities or problems that are typical of certain regions. We have to deploy region-up thinking, using insights from that region’s context, to be able to solve these. Also, there is a growing demand for local, vernacular, Indianised content, which, if done right, presents a big opportunity for brands to grow their audiences.”
“With this in mind, we have created this division which helps brands think and create regional-level solutions. We have already created local level interventions for some brands and have seen great results in going region-up rather than national-down in our thinking and creation,” he added.
The strategy and thinking is backed by an in-depth quantitative survey undertaken by Leo Burnett India, spanning across ten states (Maharashtra, Tamil Nadu, Andhra Pradesh, Telangana, West Bengal, Karnataka, Rajasthan, Uttar Pradesh, Punjab, Chandigarh, Kerala, and Delhi), with 2,805 respondents across different age groups (18-30, 31-45, and 45+ age groups). The survey covers attitudes and sentiments across seven categories: food, mobility, finance, life motivations and relationships, health, and fashion.
Mumbai: Days after a Twitter user posted a video allegedly showing poor hygienic practises followed at a Domino’s outlet in Bengaluru, the Food Safety and Standards Authority of India (FSSAI) has swung into action. The authorities on Wednesday issued a spot memo to food business operators seeking an explanation regarding “unhygienic food handling practices” at the pizza outlet reported in the complaint.
An improvement notice was also issued based on “inspection observations” which are to be complied with within 15 days, reported news agency ANI. Further necessary action will be taken against the multinational pizza restaurant chain by the designated officer (state licensing), Bangalore Urban District, as per the provisions under the FSS Act upon receipt of the explanation, said ANI in a tweet.
Bengaluru | Alleged unhygienic practices followed at a Dominos outlet
FSSAI issues spot memo to Food Business Operators seeking explanation regarding “unhygienic food handling practices of outlet reported in the complaint.” (1/2)
The FSSAI crackdown comes on the back of a complaint raised by a Twitter user against alleged unhygienic practises being followed at the pizza brand’s outlet. The user had posted a picture last month, allegedly of a Domino’s outlet in Bengaluru, showing a mop and a toilet brush hanging in close proximity above the pizza dough.
The user who identifies himself as an IT graduate wrote: This is how @dominos_india serves us fresh Pizza! Very disgusted. Location: Bangalore.
He also tagged the FSSAI, the ministry of Health, the Karnataka health minister, and the union health minister.
The Twitter user named Sahil Karnany followed it up with a video on 14 August, captioning the tweet, “Here is the video of the scene.”
The tweet soon became viral, with several other netizens responding to it, some of them sharing their own bad experiences with the pizza brand.
Soon after, the FSSAI took notice of the tweet. Responding to Karnany’s tweet on Tuesday, the official Twitter handle of the agency wrote, “FSSAI has taken note of the incident. The response of the FBO has been sought and appropriate action shall be taken in the matter as per the regulatory provisions under the FSS Act, 2006.”
FSSAI has taken note of the incident. The response of the FBO has been sought and appropriate action shall be taken in the matter as per the regulatory provisions under FSS Act, 2006.
Meanwhile, Domino’s India has issued an official statement saying the brand adheres to “world-class protocols for ensuring the highest standards of hygiene and food safety.”
“An incident involving one of our stores was recently brought to our notice. We want to assert that this is an isolated incident, and we have taken the strictest action against the restaurant in question. Please be informed that we have zero tolerance for violations of our high safety standards,” the pizza restaurant chain further stated.
Mumbai: GroupM, WPP’s media investment group, has unveiled a roster of C-suite appointments in Asia Pacific who will lead the regional transformation of GroupM Nexus – the global performance organisation that unites the network’s performance talent and technologies into one single outfit.
Arshan Saha, formerly CEO of Xaxis & Specialty Businesses APAC, has been named GroupM Nexus APAC CEO.
Jon Thurlow has been appointed GroupM Nexus APAC COO; this is an additional appointment to his corporate remit as COO of GroupM APAC.
Xaxis—GroupM’s outcome-driven programmatic brand—has promoted former Xaxis APAC senior vice president Deepika Nikhilender to the chief executive officer role at Xaxis APAC.
Completing the Nexus APAC leadership line-up, former managing director of Finecast Australia, Brett Poole, has been appointed the chief executive officer of Finecast APAC & AUNZ.
Arshan Saha said, “GroupM Nexus is a cross-channel performance-led organisation that unites our expertise in service excellence, AI-technology, and the most advanced solutions. This is the future of marketing, and we are poised to offer our clients and agencies the most powerful performance engine that will accelerate their growth. I’m honoured to be working alongside some of the world’s best specialists at GroupM Nexus to collectively cultivate a better media ecosystem.”
A founding member of Xaxis APAC, Saha rose through the ranks to become Asia-Pacific CEO of Xaxis & GroupM’s data-driven specialty businesses, including INCA, Finecast, Sightline, and Acceleration. For over a decade, he led the expansion of Xaxis—an A.I. powered programmatic engine—into 16 markets and multiplied its revenue by 20-fold.
Having orchestrated ad-tech innovation for over 300 brands, large and mid-sized publishers as well as tech vendors across Southeast Asia, Saha was the youngest leader to be voted into the IAB Southeast Asia Leadership Council. He was also the winner of the Best Young Talent Below 30 Award (2012) and a nominee for Campaign Asia’s 40 under 40 Most Talented Individuals in APAC (2015).
As the chief operating officer of GroupM Nexus APAC, Jon Thurlow will be driving the transformation of Nexus alongside Saha.
One of the region’s most accomplished practitioners across the breadth of the network’s business, Jon architected the consolidation of GroupM’s search, social, commerce, programmatic, and addressable practices in Asia Pacific. For almost three years, he oversaw the complex integration of inter-network systems and structures across 16 markets into a unified campaign delivery platform.
Jon Thurlow said, “I’m very excited about the launch of GroupM Nexus across the region. Building on the success of the past years, the expanded service and solutions offering that GroupM Nexus will create represents a wonderful opportunity to deliver genuine market-leading innovation and produce a positive business impact for our clients. For our people, it unlocks new career pathways in data, technology, and practices, giving them immense scope for new learning and development experiences.”
Armed with over two decades of marketing and data science experience, Deepika Nikhilender steered Xaxis’ A.I. and machine-learning ambitions in the region while leading the design of marketing solutions, supply strategy, trading and operations excellence, as well as ad-tech and platforms strategy.
Nikhilender said, “I’m thrilled to embark on this exciting challenge to lead Xaxis APAC into new frontiers where we can break new ground for our clients and agencies with our A.I. differentiated initiatives and solutions. With the digital ecosystem evolving at an unparalleled pace, Xaxis’ armoury of data intelligence and outcome-driven technologies will help future-proof our clients’ businesses. Together with the team, I look forward to cultivating a culture where our talents will continue to thrive as well as strengthening Xaxis’ capabilities to achieve our clients’ desired outcomes.”
With over two decades of experience in product development, tech commercialisation, publishing and advertising platforms, Brett Poole has launched and built profitable businesses across native advertising (plista), data tech (mPLATFORM), programmatic trading (Xaxis), and most recently, television transformation in Australia, where his team grew the Finecast brand to become synonymous with addressable TV and TV innovation.
On joining this new role, Brett Poole said, “I’m thrilled to be given the opportunity to continue growing Finecast across APAC as part of GroupM Nexus. Television is experiencing tremendous metamorphosis throughout the world and there is huge potential to further our TV transformation efforts in APAC, which is well-known for its diversity, talent, and innovative spirit—all the things that are close to my heart. I look forward to working closely with Nexus APAC leaders to build on the outstanding work of our Finecast APAC team.”
Mumbai: On its 93rd Founders’ Day, Dharampal Satyapal Group (DS Group) launched its first NFT in collaboration with the marketing firm Grapes.
The group, which was founded in 1929, is celebrating its 93rd Founders’ Day to commemorate an era of setting new standards and conquering new territories.
The DS Group launched its first NFT, honouring its founders, Lala Dharampal and Satyapal ‘Sugandhi’, for their visionary zeal and persevering ethos.
The masterpiece, titled “A Dream in a Million Metaphors,” was created collaboratively by the Grapes and DS group teams by leveraging web 3.0 to bring to life the historical moments in its expanse via an experiential microsite that portrays the group’s non-fungible story.
This unique mosaic pays homage to the founders with 93 images that each represent a tiny portion of their journey. The idea has been conceptualised by the Grapes .
DS group marketing vice president Rajeev Jain said, “NFTs have become synonymous with digital collectables. On our 93rd Founders’ Day, we wanted to create a memento of our founders in honour of what they have built. A truly non-fungible tribute to their legacy, and that is how we conceptualised this idea.”
Grapes CEO and co-founder Shradha Agarwal said, “The team at DS Group wanted to create memorabilia as a tribute to the Founders in a distinctive manner. After a lot of deliberation, we finally discovered an innovative idea that represents their values and beliefs. The mosaic is conceived using curated 93 images, each of them marking a distinct moment in the DS Group’s journey.”
Mumbai: Promax India recently celebrated the 20th anniversary of its “Promax India Conference & Awards 2022,” which recognized excellence in entertainment marketing and design.
Several workshops, sessions, and one-on-one interactions with some of the most well-known international speakers were part of the event, which was held at the Taj Santacruz in Mumbai on 10 and 11 August.
Megha Tata was conference chair of the two-day grand event, and Amazon Prime Video India originals head Aparna Purohit, awards chair, welcomed the delegates to a physical show for the first time in two years.
The new promo 10 commandments workshop, which covered the 10 commandments for creating concise, well-planned campaigns with global trends and examples, was led by the multi-talented, promo genius Rob Middleton on Day 1.
Rob Middleton said, “An effective marketing strategy will increase brand recall for your audience, produce leads, and bring in new clients. It’s crucial to ensure that your marketing campaign’s creativity and methods are strongly connected to your strategy and organisational objectives. Think about the science of persuasion when you develop your campaign ideas. These are tried-and-true strategies that affect people’s behaviour.”
After that, Sheetal Sudhir led a practical workshop on “design in motion” where she discussed the theory and foundations of motion and how it can be applied to strengthen brand messaging.
Sheetal Sudhir said, “The design industry is one of the fastest-growing industries in the world. It is constantly changing, with new trends emerging and developing each year. With technology continuously pushing the conventional disciplines of art and design into an ever-increasing digital presence, motion design has evolved into a crucial skill set for every creative designer. I believe that this skill set is crucial for quick connection with the target audience and boosting a brand’s value and identity in the minds of viewers.”
Tim Hughes’ masterclass workshop and session for all broadcast marketing professionals, which dissected tried-and-true strategies for enhancing brand awareness and advertising campaigns, was one of the event’s highlights.
FX Network EVP marketing & on-air Stephanie Gibbons gave the opening keynote address on the second day of the conference. Trailer Voice Artists Agency owner Brent Hagel and Comedy Central’s voiceover artist Rahul Mulani, participated in a number of sessions on the developments and trends in the voiceover industry. Lee Hunt founder Lee Hunt deliberated on the topic ‘New Best Practice, it’s Linear vs. Streaming.’
Some of the winners of the prestigious awards are: Best Brand Image Campaign, won by Zee Cinema for their “Rehna Hain Sath Sath campaign”; Best Ident, won by Nickelodeon for its “World Environment Day” ident; Best Social Media Campaign by Disney Star for its #BreakTheLoop; Best Drama Promo-clip Based, won by Sony Pictures Networks—Sony liv for the whistleblower announcement; Best Drama Campaign, won by Amazon Prime Video/White Turtle Studios for Mumbai Diaries; Best Themed Campaign won by Sony Pictures Networks—SET for Shark Tank India Season 1 Launch; best marketing video/sizzle reel/presentation won by Warner Bros. Discovery/cartoon Network for CN sales AV 2021; and best sound design, won by Shemaroo Entertainment for its Bollywood X’mas jingle, amongst others.
Mumbai: WATConsult, the hybrid digital agency from Dentsu Creative India, has released the latest issue of its monthly WATPapers. Titled ‘Digital Transactions in India’, the report is by WATConsult’s research division, Recogn. The report shares insights on the increase in online businesses and purchases, changes in the process of making payments, and the migration of people from cash to digital transactions.
According to the report, the majority of respondents prefer to use digital payment systems like e-wallets and UPI. Apart from that, they have also used credit cards and net banking to complete transactions. It is worth noting that, while 46 per cent of males prefer e-wallets, the majority of females prefer UPI to transact. Furthermore, many youngsters in the age group of 18 to 24 years prefer using UPI and e-wallets.
The report further reveals that among the e-wallet app users, Google Pay (38 per cent) tops the chart, followed by Amazon Pay (37 per cent), Paytm (36 per cent), and Freecharge (32 per cent). While female users choose to use Google Pay, male users prefer using Amazon Pay, Paytm, and Google Pay. In small metropolitan areas, users prefer to use JioPay, Google Pay, and WhatsApp to transact.
Users favour e-wallets owing to the need to switch to a digital payment system and reduce cash transactions. These apps are convenient since they are easy to use and access. Additionally, users also get discounts or cashback on using them, along with some special benefits from specific retailers as well.
“Mobile payments, especially mobile wallets, have been a great driver towards this phenomenon and revolution on a global basis,” said Isobar India group CEO Heeru Dingra, commenting on the latest issue of WATPapers. “Gradually, India is moving toward a cashless economy, which explains the increasing trend of using digital payments systems extensively. The government, under the programme of digital India, has been encouraging and promoting the use of e-wallets via UPI.”
“The UPI platform has witnessed a leap in adoption at a phenomenal growth rate as a payments product across the country. There have been many merchants and businesses in the digital as well as offline ecosystems that have integrated the options of e-wallet apps and UPI for customers’ convenience and ease of transaction. This has positively influenced the country’s mobile wallet market,” she added.
WATConsult managing partner Sahil Shah said, “In the emerging markets, e-wallet apps have garnered much more attention compared to other forms of payment systems. Digital payment adoption is growing, and the onset of the pandemic has created a need for contactless payments in everyday life. The need for digital payments and the rise in the frequency of usage of e-wallets during the pandemic have been evident. There was a change in the behaviour of consumers during the pandemic which had a direct impact on the retail and e-commerce sectors.”
For the record, WATPapers are monthly published short reports based on the primary research conducted by Recogn, the agency’s research division that provides consumer and business insights to the audience. It aims to delve into the different aspects of the digital industry, consumer behaviour, and more.
Mumbai: Publicis Groupe has announced the appointment of Oindrila Roy as managing director at Publicis Worldwide, India. She will report to L&K Saatchi & Saatchi and Publicis Worldwide India CEO Paritosh Srivastava.
A staunch proponent of using the power of data to arrive at communications solutions for business growth, Roy will work towards fostering rapid growth and benchmarking Publicis Worldwide as the agency of choice for brands and the industry, the agency said in a statement.
Additionally, the appointment aims to dial up Publicis Worldwide India’s offerings and spectrum of expertise in the marketplace, with technology, experience, and data-fuelled creative solutions. Part of Publicis Groupe, Publicis Worldwide India works with clients such as Citibank, Zee, Heineken, Linen Club, Times Television Network, Enamor, HDFC Mutual Funds, and Kalpataru, among others.
Over the past 20 years, Roy has held senior positions across organisations including JWT, Leo Burnett, Edelweiss, and Essence (Group M), where she worked across multiple industries such as BFSI, FMCG, beauty, e-commerce, ed-tech, and a whole host of direct-to-consumer brands.
Paritosh Srivastava said, “Publicis Worldwide is the flagship agency network for the Groupe and India is a very critical market. Finding the right leader for PWW was quite a task. Oindrila is just the right person for the role for many reasons. She is that rare breed who has solid traditional brand management experience along with a keen sense of where the future lies.”
He added, “Oindrila has a rich and varied exposure to creative agencies, media and data, which our wonderful brands and clients can benefit from. Having worked in the Groupe before, she is familiar with the philosophy of “Power of One” and the magic it can create for our client partners.”
Mumbai: As the country gears up to celebrate its 76th Independence Day, marking 75 years of the country’s independence from British rule, brands go all out, wearing their patriotic hearts on their logo-emblazoned sleeves in a bid to connect with their consumers. From campaigns that celebrate our nation’s diversity, to videos that convey heart-warming narratives and an awareness of financial independence, to shedding light on social issues, this year’s Independence Day communications are filled with messages of hope and empathy, along with pride.
Here are a bunch of campaigns and initiatives that stood out to us:
JSW Paints added colour to India’s Independence Day celebrations with a film that drives home the brand’s promise – “Thoughtful is Beautiful.” Conceptualised by TBWAIndia, the film captures India’s struggle and India’s originality in the same breath. Taking on a challenge that most Indian neighbourhoods face – a problem that no amount of fines, warnings, or well-intended public advisory has been able to solve. Until JSW Paints decided to change the canvas of solutions and presented a bright new answer in blazing tricolour.
Ahead of the occasion of India’s 75th Independence Day, Godrej Group released #SoundsOfMakingIndia, the sequel to its Independence Day campaign from 2019, that captured all the industrial sounds that signify progress in the manufacturing ecosystem. The film narrates the story of the Godrej Group’s journey of being an integral part of our nation’s progress while integrating the different businesses of the national brand.
HDFC Mutual Fund has extended its #BarniSeAzadi campaign (first launched in 2021) to promote financial independence for women. Through this campaign, the company urges women to free their money from traditional savings methods and invest in mutual funds (MFs), so as to give their hard-earned money a chance to grow. The campaign is based on the insight that Indians have always saved money in traditional instruments like “Barnis”, pickle jars, lockers, FDs, etc.
Furthermore, HDFC Mutual Fund is organising a unique outdoor activity wherein a gigantic barni will be installed near Mumbai’s Carter Road from 13 to 15 August, where the company will take a pledge from women to not put their money in barnis anymore and use the suitable instrument to grow their money.
Robin Hood Army (RHA), a zero-funds volunteer organisation that works towards getting surplus food from restaurants and communities to the plates of those less fortunate, has teamed up with media conglomerate ABP Network for Mission75 on India’s 76th Independence Day, where they are serving 75 lakh meals across India. To start conversations about the initiative and the sad reality millions of Indians face, the NGO has partnered with a creative agency, The Minimalist.
Based on the topic that never goes out of trend, weight loss, The Minimalist conceptualised a clever, provocative film-#KhaaliThaali. The film utilises ‘Khaali Thaali’, a simple tool to depict the brutal reality of many Indians, and delivers a hard-hitting message.
The static posts were disguised to look like ads for people who have experienced transformative weight loss, only to reveal the grim reality of how they did not have a choice in the matter.
LAFZ is a culturally conscious, Halal certified brand headquartered in Singapore and a part of global FMCG conglomerate Believe PTE. To mark the occasion, the brand has released a video that’s a tribute to India’s 76th Independence. The idea was inspired by a famous Islamic saying, “Hubbul Watan Minal Iman,” which means “Loving one’s own homeland is a part of faith.” The video was conceptualised internally by the team. The film reaffirms that love for one’s homeland is unconditional and unbiased, irrespective of religion, colour, caste, and societal status.
Watch the video here –
Looking back to the unprecedented time when covid-19 outbreak brought the world to a standstill, and our defence and police forces stayed on duty, regardless of the deadly pandemic, Hamdard Laboratories launched a national campaign ‘SEHAT HAI TOH WATAN HAI’, paying homage to their valiance. As the eight-month-long campaign launched on 26 January approaches its culmination on India’s 76th Independence, Hamdard celebrated the health of India with multiple activities across its wellness centres from 10 – 14 August 2022. The brand has conducted 75 health camps and touched more than 15,000 lives of brave heroes.
Watching patriotic movies and catching the parade on TV never gets old on Independence Day, but why not try out something new this time—like OTT listening? On the occasion of Azadi Ka Amrit Mahotsav, Pocket FM brings to you a special audiobook collection to celebrate 75 years of independence and feel your pride and honour for the nation.
Here’s a list of the top five audiobooks to share with your kin on the occasion: Amar Krantiweer Chandra Shekhar Azad – get to know the courageous tale of the freedom fighter during the Indian Independence movement, My Experiments With Truth-In this audiobook, Mahatma Gandhi has given reminiscences of his childhood, relations with his wife and parents, experiences at school, his study tour to London, his journey to South Africa, experiences of colour prejudice, and his quest for dharma, Jhansi Ki Rani- The audiobook speaks about how the Queen had to repeatedly face gruelling challenges but still drew strength from her adversity. Annihilation of Caste – Listen to this audiobook to hear B.R Ambedkar’s searing takedown of the caste system, Why Am I An Atheist – an essay written by Indian revolutionary Bhagat Singh in 1930 in Lahore Central Jail. Tune into this book and understand why the freedom fighter was an atheist.
Finally, is it ever a celebration without having an equivalent one in the metaverse? As we are all set to commemorate India’s 76th Independence Day, digital solutions provider Kiya.ai will be celebrating the occasion in the metaverse. In what the brand claims to be a ‘first-of-its-kind’ initiative, Kiya.ai will celebrate Azadi Kaa Amrit Mahotsav with Har Ghar Tiranga on Bharatmeta, a dedicated zone of Kiyaverse, “India’s first metaverse” on www.bharatmeta.in.
A virtual experience in Bharatmeta allows visitors to observe the Tricolour hoisted on a virtual monument and explore the zone while listening to patriotic songs.
Mumbai: Indiantelevision.com rolls over to the next in its weekend series of informal snippets that peek into the minds of corporate executives. “Weekend Unwind” is an attempt to get to know the person behind the title a little better by having them share their life nuggets and mantras for dealing with life’s curveballs.
This week, we have on the hot seat Sumit Garg, the MD & co-founder of Luxury Ride—”India’s biggest pre-owned luxury car company.” Born into a business family, the path to entrepreneurship was always a given, says Garg. Accordingly, in keeping with the ‘family tradition’, he founded KoiBhiCar.com, an online marketplace for pre-owned luxury cars, in 2012, while straight out of engineering college. Garg shifted his business to an offline model in 2015 after a quick realisation about the industry and founded Luxury Ride with two friends. Here, his prime focus is the exponential expansion of the company across India. Today, the company has a presence in seven cities across north India – Delhi, Gurugram, Karnal, Chandigarh, Jaipur, Dehradun, and Ludhiana.
So here goes without further ado…
Your mantra for Life
Follow your passion in such a way that you don’t need an alarm clock to wake you up.
A Book you are currently reading / plan to read
Rich Dad, Poor Dad by Robert T. Kiyosaki and Sharon Lechter.
Your Fitness mantra, especially during the pandemic
We had set up a home gym during the pandemic, and I was doing rigorous workouts. I kept my eating and sleeping habits in check too. By the end of the pandemic, I had lost around 15 kg. Indulging in some sort of exercise keeps me in a healthy mental space as well.
Your comfort food
I am a die-hard foodie, so it’s very difficult for me to answer this question as I am spoilt for choice. But if I had to choose one, then I would have to say Italian cuisine is my comfort food.
When the chips are down a quote/ philosophy that keeps you going
My teacher once told me that if you want to be successful in life, you have to take risks no matter what. Setbacks are a part of the deal, but if the risk pays off, your life will change. As Swami Vivekananda said, “Take risks: if you win, you will be happy; if you lose, you will be wise.”
Your guilty pleasure
Sweet dishes
When was the last time you tried something new?
I love to discover new things on a regular basis. And, it doesn’t have to be extraordinary. It can be in the form of meeting new groups of people and learning new things; implementing new things in my work life; or trying out different cuisines.
A Life lesson you learnt the hard way
That you should do away with incompetent people as soon as possible. Having the right circle of people around you matters the most, as it helps you grow in life.
What gets you excited about life?
Exploring new places and living a luxurious lifestyle.
What’s on top of your bucket list?
Right now the only thing that is on top of my bucket list is to make Luxury Ride a unicorn brand.
If you could give one piece of advice to your younger self, what would it be?
Always follow your passion and don’t listen to naysayers. Your comfort zone is your enemy, you will have sleepless nights, there will be days where you’ll have to work when you are unwell, you’ll be skipping meals and working throughout the day. But that is part of the process if you want to be successful in life.
An activity that keeps you motivated / charged during tough times
Whenever I am faced with tough times I either go out for long drives.. Physical activities like playing Squash and Table tennis or having a great workout session keeps me motivated as well.
What lifts your spirits when life gets you down?
That has to be Music, I am an audiophile and listening to music can lift my spirits up no matter how tough the situation is.
Your go-to stress buster
My kids and my family are my go-to stress busters. Spending time with them relieves me from all the stress that I am facing.
One thing you would most like to change about the world
That has to be poverty, I believe that there should not be such a big gap between the rich and the poor.
Mumbai: Porter has introduced its first brand campaign, “Delivery Hai? Ho Jayega,” which addresses issues with item shipping and guarantees its top-notch service for the convenience of customers.
The “Delivery Hai? Ho Jayega” campaign is focused on Porter’s dedication to reliability, superior products, and a wide range of services.
Conceptualised and created by 22feet tribal worldwide and produced by Equinox production, the campaign will be promoted across digital and social platforms, as well as through OOH and truck/auto advertising, as well as some future print media promotion.
The campaign highlights consumers’ heartfelt experiences using Porter’s service to send anything, anywhere, at any time with just two words of assurance: #HoJayega. It is intended for people in the 25 to 60 age range, SMEs, microbusinesses, and owners or key decision-makers of logistics needs.
Porter will also run a campaign extension titled “Heroes of Ho Jayega,” which will highlight notable driver-partners for their tremendous support and professionalism.
The digital film illustrates a typical delivery scenario with traditional consumer groups. The film emphasises that whether it’s a single spoon or a whole set of utensils, a teddy bear on a scooter, or the scooter itself, buying anything without hesitation comes with Porter’s service.
With this development, Porter hopes to draw attention to its sizable fleet of vehicles, which includes two-wheelers and light commercial vehicles (LCVs), establish the brand as an integrated delivery solution, and position itself as a one-stop delivery shop for its clients.
Porter co-founder & CEO Pranav Goel said, “It has been eight years since we started our journey to ensure seamless delivery for our consumers. Starting off with just trucks, we have expanded our mode of delivery with tempos, two-wheelers, and EVs. Our promise to all our consumers is simple: with Porter, you can deliver anything, anywhere, anytime. Porter hai, ho jayega!”
22feet Tribal Worldwide national creative director Vishnu Srivatsav added, “We wanted to show Porter’s capabilities, its ubiquity, and its range. We were sure that this film should be unique, entertaining, and fun-filled rather than a typical product film. Hence, we thought of creating this film as an entertaining one with an embedded brand promise. Ho Jayega is a simple yet powerful promise that very much lives in culture, and more than anything else, this as an expression best captured Porter’s intent.”
Porter has served more than 80 lakh customers by offering them simple delivery solutions and a guaranteed affordable, secure, and hassle-free service. Entrepreneurs and individuals dealing with heavy items such as mattresses as well as delicate items such as ceramic and glass products can rely on Porter’s service to deliver the consignment.
