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Category: MAM

  • Havells unveils ‘#LetsEndDarkness Talks’ in a new digital campaign

    Havells unveils ‘#LetsEndDarkness Talks’ in a new digital campaign

    Mumbai: Havells India has started a video series #LetsEndDarkness (LED) Talks under a newly launched campaign, celebrating inspiring stories of people who have eliminated darkness from their lives despite obstacles and challenges.

    Content partner by Unhide and conceptualised by Netter, the campaign features five inspiring real-life influencers who overcame the dusk and triumphed in their lives.

    The central concept that lies behind the campaign idea is that with determination, individuals can rise to their fullest potential despite the challenges they face and grow beyond the constraints of their current circumstances.

    The five influencers who will be a part of this campaign video are: India women’s cricketer, Smriti Mandhana, who has established herself in a sport that is primarily known to be male-dominated. Athlete Deepa Malik, who became the first Indian woman to compete in the Paralympic Games. Photographer Vicky Roy, a ragpicker at New Delhi railway station who ran away from home, studied photography and eliminated darkness from his life. Dr. Ruth John Paul, who took birth in a male body with a feminine spirit and transformed herself. She has worked her way up to become the first doctor at India’s first transgender clinic. Pooja Dasgupta, a single parent, who has overcome her unhappy marriage. Dasgupta raised her child single-handedly and emerged stronger despite the unforeseen challenges.

    The campaign video begins with a black screen with a voiceover of the influencer in the backdrop and moves on to a frame of light and illumination where they begin narrating their story. The videos are shot in long-form stories for the website and in a crisper short format for social media channels. The video series will run for six weeks on all social media platforms, including Facebook, Instagram, and YouTube, and will be amplified on digital platforms.

    Commenting on the launch of the new campaign, Marketing Havells India executive vice president Rohit Kapoor said, “The campaign thought of “LED Talks” aims at taking the high ground and thought leadership in the category, which is above product and feature-based advertising. We are proud that the first campaign video amplified by Smriti Mandhana on her Instagram handle has already garnered more than 1,18,000 likes.”

    “The campaign is another step towards creating remarkable storytelling that will help coherently communicate the brand’s narrative for change with LED (light-emitting diode) to a completely different proposition where the three letters of ‘LED’ stand for “Let’s End Darkness,”” he added.

    Havells India president & SBU head Parag Bhatnagar added, “With the new “LED Talks” campaign, we want to spread positivity among people and hope that they resonate with it in a powerful yet humble way. The campaign establishes real-life victory testimonies that people have achieved despite obstacles and hardship owing to their valour. A core message of ‘enlightenment within’ has been used in the campaign with a strong emotional and socially responsible message. We are hopeful that people will be inspired by the new campaign and feel motivated to achieve their aspirations.”

  • “Digital marketers need to lean into multi-format”: YouTube India head of consumer marketing Mansha Tandon

    “Digital marketers need to lean into multi-format”: YouTube India head of consumer marketing Mansha Tandon

    Mumbai: At The Advertising Club’s third edition of D:CODE, YouTube India head of consumer marketing Mansha Tandon spoke about shaping creativity with culture and trends in the digital space. She added that leaning into multi-format is important, while offering tips and tricks for digital marketers. She mentioned, “Trends are born from creativity that is no longer restricted to one digital video format.”

    Tandon said that years ago, success on YouTube was about a viral video like ‘Charlie Bit My Finger.’ The video represented a monolithic pop culture moment, a one-to-many phenomenon. The video gained immense views in a very short period of time.

    Today, digital trends are continuous, interconnected, and cumulative. The latest trend, ‘Choti Bacchi Ho Kya,’ from the movie “Heropanti,” released back in 2014 starring Tiger Shroff, is now popular due to a mimicry artist on the platform. It became a remix song. It became a gaming video on YouTube Shorts. It became a promotional video for “Heropanti 2.”

    The monolithic pop culture has become personally relevant fragmented moments based on the user’s tastes and preferences. It is not about one viral video at present. It is about how those viral videos go into different formats.

    The second tip she shared is that digital marketers should capitalise on community creativity. Communities are groups of people united by the same interests and passions. What YouTube is seeing today is that one of the most powerful forms of this community is fandom. For instance, K-pop. Then there has been an increase in professional Marvel fans in India. The way they create content is through short-form videos, episode breakdowns, and deep dive podcasts. The fact is that it is not niche. Many of these channels have millions of subscribers. The lesson is that marketers should not only demographically and psychographically do digital campaigns. They should tap into the shared passions and sources of fandom of very young consumers.

    Her third and final point was that marketers should truly represent regional creativity in their digital work. Marketers should not underestimate the kind of creativity going on in areas across the country. Localising creativity in the language and culture is important. But there are other interesting ways in which this is happening. International trends with regional nuance are being followed. Apart from hyperlocal, global into local, there is something being seen that she called interlocal. It is about pan-India content. So something from the North finds a huge fan following in the South. When trends go national, regional creators find the inspiration to create magic. She gave the example of the Badshah’s Jugnu Challenge, seen last year. It spawned many versions across the country. An absolute evolution in entertainment and creativity is being seen.

    She further noted that without entrepreneurs, creators, and users, digital would not be where it is today. She gave the example of Olympic gold medallist Neeraj Chopra, who was on-boarded as a creator on YouTube. It was not enough to just make a film about his story. The aim was to connect the dots. Now he has 1,00,000 subscribers. A short challenge, ‘JavRun,’ was done for GenZ users. It was so successful that a question on the ‘JavRun’ challenge made it to KBC. This is an example of a digital campaign seeping through pop culture and bleeding into offline touchpoints.

    She also spoke about Nike. It was about NFT sneakers and other stuff that makes young people excited. She also gave an example of Alexa, which is Amazon’s voice assistance software. Alexa was inserted into a YouTube talk show among humans. It showed the human and conversational side of Alexa. It is a strong example of how brands and creators can collaborate.

  • Skoda Auto &Publicis Worldwide India collaborate to unveil five-film series

    Skoda Auto &Publicis Worldwide India collaborate to unveil five-film series

    Mumbai: Following the success of the Škoda Slavia launch campaign, Skoda Auto India has launched the second leg of the integrated campaign to promote Skoda Slavia to the Indian masses.

    The campaign, created in collaboration with its agency partner, Publicis Worldwide India, consists of a series of five films that continue to push the Slavia journey forward.

    The campaign is a part of SkodaAuto’s 2.0 philosophy of “Made of what really matters.”

    The inaugural launch campaign undertaken earlier this year was built on the central thought – “The car that’s in your heart, is the car that really matters.”

    The campaign will use all necessary platforms, with a focus on digital and social platforms.

    Publicis Worldwide India CEO Paritosh Srivastava said, “Slavia  is a real game changer for Skodain India, it’s a great product with a very bright future. The launch campaign did very well, and the challenge was to push the narrative of “Made of what really matters” further.” 

    He further added, “This campaign focuses on the features but done the Skodaway with simplicity, warmth, and charm at the heart of it. The stories have universal appeal and will connect with audiences of all profiles across the country. As an agency, we have done some glorious work on Škoda in the past and are confident that this campaign will also do wonders for the brand.”

    The films take viewers through the lives of an Indian family and how each of the game-changing features of Slavia helps them navigate their everyday journey with humour and the right insights.

    ŠkodaAuto India head of marketing Tarun Jha said, “We wanted to give each feature of the Slavia a pedestal of its own and break free from conventional methods of highlighting them. We wanted the campaign to have a crisp storyline with a touch of humour.”

    He further added, “Skoda believes in customer centricity and each feature is developed keeping our customers in mind. We are confident that the heart-warming campaign will create a lasting impression in the minds of our audiences.”

  • Housing.com announces new ad campaign ‘ Parr…se Perfect’

    Housing.com announces new ad campaign ‘ Parr…se Perfect’

    Mumbai: Housing.com announced the launch of its latest TV and digital advertising campaign, “Parr…se Perfect.”

    With this new campaign, the company acknowledges that home buyers/renters or homeowners may end up not making a final decision to rent, buy, or sell for a variety of unique and personal reasons.

    The series of four ads was created by advertising firm McCann Erickson and is aimed at reaching over 100 million impressions, according to a statement from Housing.com.

    Housing.com, PropTiger.com, and Makaan.com Group CEO Dhruv Agarwala said, “We are really excited about our new ad campaign that captures the ethos on which Housing.com has been built—to facilitate the search and discovery for everyone till they find their perfect home. Our brand aspires to be a part of the consumer’s journey and provides them with maximum options so that they don’t have to settle for anything less than perfect.”

    With a clever word-play on the Hindi word Parr (which means “but,” referring to the many doubts that arise in the minds of anyone dealing with the question of property sale and purchase) in its slogan “Parr… se Perfect,” the Housing.com ad campaign showcases the real estate company’s basic principle of providing the maximum choices for homebuyers, owners, and tenants.

    Housing.com, PropTiger.com, and Makaan.com chief growth and marketing officer Snehil Gautam said,  “Through our brand-new ad campaign, we plan to send across a message to our audience that it is okay to have doubts when it comes to buying, selling, or renting a home. We all have doubts, and we shouldn’t bury them. At Housing.com, we are celebrating even the smallest of doubts as we are committed to providing maximum property options to home seekers and maximum customers to sellers and landlords.”

    Housing.com’s 360-degree campaign will help the company leverage high-impact TV, digital, and OTT platforms to capture more eyeballs with a blended media strategy.

    The campaign will be featured on live cricket and prime-time TV shows such as the T20 World Cup, Asia Cup, India vs Australia series, The Kapil Sharma Show, Kaun Banega Crorepati, Khatron Ke Khiladi, Indian Idol, Superstar Singer, and Jhalak Dikhla Jaa, as well as social media for a multiplier effect.

  • Metaverse is an incredible opportunity infront of marketers currently: Meta India marketing director Avinash Pant

    Metaverse is an incredible opportunity infront of marketers currently: Meta India marketing director Avinash Pant

    Mumbai: Things are moving towards an immersive connection, which is being powered by technology. One can share an incredible amount of information with an incredible frequency. The metaverse will change our conception of the world’s businesses, industries, brands, and creators. Some devices can help you get there, but more technology will come.

    At The Advertising Club’s third edition of D:CODE Meta India, marketing director Avinash Pant enlightened the audience about the evolution of social connections and the exponentially growing metaverse space, empowering meaningful experiences.

    He said, “Metaverse will take what we love about the internet today, which is about connecting with someone not present in the physical space, and take it to another new level. This is an incredible opportunity in front of marketers.”

    A “metaverse,” he added, is a set of interconnected digital experiences that are able to make you feel present. One can do this from any device, with anyone and anywhere. But the myth he burst is that it is a dystopian reality where people are engrossed in headsets and are completely removed from the real world. That is not the case.

    All technologies put together will make things real and present. There will be a virtual home or many homes. There will be many social experiences. One could work with colleagues in the metaverse. The metaverse does not have to be a representation in the virtual world of one’s physical world. It does not have to follow any of those rules of time, space, or physics. He continued, “The ability to create incredible experiences provides a fascinating opportunity in terms of creativity, storytelling, brand narrative, and commerce.”

    He expects avatars to be synonymous with our digital identity. One way to think about today is that the digital identity is the Instagram handle. Ten years ago, it was an email address. The expectation is that, in time, the avatar will become the digital identity. How do you make it lifelike and more representational? How can it help you present yourself in the digital world? These are things to be considered by digital marketers.

    Felt presence, he said, is one of the concepts of the metaverse. One can be with a friend at a concert through things like a hologram or VR. It will provide an incredible personal social feeling, but you can also share that experience. Even in a professional environment, you can do your dream job while sitting anywhere.

    He further noted that Meta has a workroom product. You feel present because you see someone’s body language, get an idea of their expressions, and how they react as well. The potential this has in commerce is huge. When a consumer can fully immerse himself in an experience, it becomes a powerful tool for a brand.

    But it’s not just about showing off a physical product. He explained that if consumers are living in that reality, then brands have to rethink the concept of who they are. What is the business the brand is in? There is much more significant potential. The metaverse is not predicated on 2D screens. A more immersive setup is possible.

    He gave the example of helping students understand concepts like the solar system better. Meta has done work with the CBSE in this regard regarding the curriculum. He feels that Meta has a fantastic foundation in terms of technology and the platforms that it has built. The work being done in communities, creators, and commerce puts it in a great position to leverage the metaverse. The idea of community itself is evolving. On the creator side, Meta is doing a lot of work to build the creator economy. Also, the idea of storytelling is evolving. People want to interact with content, play with it, not just consume it.

    He also gave the examples of Instagram Reels and AR. In terms of commerce, he said that there was a time when if one had to buy something, you would walk over to the market. Then you started searching online. Today, it has moved from search and buy to discover and buy. People discover brands and services on social media. This spells a massive opportunity when you connect the dots to the metaverse. As a brand, you have to think about it to power demand. Digital collectibles are being unlocked on Meta. All this is coming to bear at a super speed. The ecosystem will be revamped.

  • “Run separate creatives for demographic, behavioural campaigns”: Jio Ads CEO Gulshan Verma

    “Run separate creatives for demographic, behavioural campaigns”: Jio Ads CEO Gulshan Verma

    Mumbai: At The Advertising Club’s third edition of D: CODE, Jio Ads CEO Gulshan Verma shed light on the power of targeting the geolocation insights in campaigns. He enlightened the audience on the scale and solutions offered by Jio Ads.

    Offering advice for people using digital, he said that one should run separate creatives for demographic and behavioural campaigns. You have to know what you want to do differently given the tendency to feel that digital is everything. He does not believe in this view. He feels that customers are different, whether based on demographics or based on behaviour. People make the mistake of over-targeting and trying to be super efficient. “My point of view is that if you look at people who buy toys, 50 per cent are parents, 30 per cent are gifts, and 20 per cent are random. If you only focus on people who are willing to buy your product, then you will never build a new product.”

    Also, one must remember that omnichannel and geo-location insights offer the opportunity to understand consumers at scale. One should not only focus on online signals. One per cent of Indians have a pet. The key is to figure out who has visited a vet in the last six months. That is how you can find that one per cent. His advice is to not ignore geographical and real-world signals. Finally, brands must remember to put privacy first when they run digital campaigns and build a digital strategy. Why should consumers trust you with their information and give you their insights? How will you create value for them? One has to put privacy first.

    “We are the advertising arm of Jio. A year ago, the team was just the two of us. We are now 170 people. We are a platform that links consumers in multiple contexts.”

    He noted the billions of relationships that the company has with consumers who work with the company and carry its SIM cards. The company is also a content provider and aggregator. Jio, he said, also happens to be the country’s largest retailer. It works closely with companies like ONDC. The aim is to build an idea of how all three work for marketers digitally. 450 million consumers trust Jio with their identity, billing relationships, and what they watch. 13.47 million people have ordered fast food. 12.69 million people have bought mutual funds. Many of them are parents. There is a difference of opinion on how many are on EMI. Many watch OTT. The company brings all this data together and puts it out for advertisers. 

    The company worked with the mutual fund association, AMFI. What is interesting is that every ad goes after people deterministically. So, for instance, the ad can target someone who has an EMI with the message, why have an EMI? Mutual funds should be an investment. One ad was targeted at people who the company knows have bought mutual funds. Marketing effectiveness can be tracked to determine whether or not those individuals are still active in mutual funds. Is the campaign able to add more customers? What is interesting is that the mobile reflects both one’s online and real life. That is how the company is able to understand both the consumers’ lives.

    He also gave the Tata Sky campaign as an example of creative excellence. The message is that the DTH service provider watches you while you watch it. It can take the viewers’ emotions from that. A range of emotions were shown. It was not just a video. There were A.I. filters, influencers, different screen sizes, people watching on the train, in the bar together. This concept, he said, was super powerful. I executed fabulously well and took the interesting opportunity.

    Meanwhile, S4 Capital CEO – Asia Pacific Michel de Rijk presented the Tata Tea example done for Independence Day and emphasised how the integration of data and content with technology enables agencies to create high-quality content overnight in just their own studio. He said that media monks aim to make a positive impact by integrating data and content with technology at the heart of everything that the agency does. The aim is to make things real on digital screens. But technology with a purpose is useless, he warned. It needs real intention to create new digital worlds. One of the principles his agency follows is ensuring that there is a real impact on consumers. The unreal engine is used to deliver real business growth for the agency’s partners. Tata Tea had approached the agency two weeks before Independence Day.

    It wanted to connect with every state in the country. The aim was to spread the message that the company truly understands India and spread the pride of the nation on Independence Day. Another objective was CSR. The campaign was about iconic moments that happened since Independence and the impact that those moments still have today. It was filmed in a studio in Delhi. The agency did not visit any locations. It was shot in one day. It was about unleashing the power of hyper localisation through virtual production. Creating the experience in a cost-efficient digital way is the focus. He said that the unreal engine is a tool developed by Epic that not only significantly changed the gaming, cinema industry but now has moved into the ad industry. One can create high quality film content in a cost efficient manner.

    The other thing he noted is that it works in real time. One can create quick, snappy content for the digital environment on the different platforms that are out there. This is especially important for brands with different SKUs or localisation needs, which are very strong. The third thing is Meta. It is about creating avatars that are close to real environments, real identities. He said this is going to be a massive improvement from what it is today. It is about combining real and unreal worlds. The broad application of web3 will be important. On the real world side, he said that he believes that when tech supports art to create meaningful interactions for consumers, real business outcomes are achieved. This was seen in Tata Tea. Real cultural changes will happen. It is important to pioneer tech-driven creativity, which is what his agency focuses on.

  • 10 digital evangelists decode the digital mantra at The Advertising Club’s third edition of D:CODE

    10 digital evangelists decode the digital mantra at The Advertising Club’s third edition of D:CODE

    Mumbai: Leaders from different digital domains, spanning publishers, marketers, new age digital companies, and creative and media agencies, gathered on 26 August at The Advertising Club’s third edition of D-CODE: The Annual Digital Review 2022 in Mumbai.

    The evening kicked off with tech professional turned stand-up comic turned compere for D-CODE 2022, Anshu Mor, who welcomed the attendees with a humorous anecdote narrating his real-life resignation story.

    Welcoming the attendees, The Advertising Club president Partha Sinha, emphasised how digital has become a game-changing medium for brands over the course of the last 10–15 years.

    Dentsu Creative CEO Amit Wadhwa kicked off the event as the first speaker, showcasing two case studies – ‘The Protest March’ and ‘Back Up Ukraine’—and prodded the audience to remember that we are still about people.

    S4 Capital CEO – APAC Michel de Rijk presented the Tata Tea example done for Independence Day and emphasised how the integration of data and content with technology enables agencies to create high-quality content overnight in just their own studio.

    ONDC chief business officer Shireesh Joshi articulated the vision and implications of the ONDC initiative for sellers, buyers, and every component and process along the e-commerce chain.

    Shedding light on the power of targeting and geolocation insights in campaigns, Jio Ads CEO Gulshan Verma enlightened the audience on the scale and solutions offered by JioAds.

    Talented founder P G Aditiya took the audience through the 55 steps that were involved in creating the Cannes 2022 Grand Prix winner, “The Unfiltered History Tour,” and emphasised the benefits of a long client-agency relationship in creating path-breaking campaigns.

    Following this was Disney+ Hotstar executive VP and CMO Sidharth Shakdher, who shared his thoughts on reversing the narrative of digital driving people apart by building a better consumer experience.

    YouTube India head of consumer marketing Mansha Tandon, spoke about shaping creativity with culture and trends in the digital space.

    Speaking next was luxury & lifestyle influencer Rizwan Bachav, who walked the audience through his journey, learning, and challenges in becoming an influencer.

    Sharing thoughts on how creativity can build brands, Starcom CEO Rathi Gangappa emphasised the need of being human in the age of digital transformation.

    Concluding the review, Meta marketing director Avinash Pant spoke about the evolution of social connections and the exponentially growing metaverse space empowering meaningful experiences.

    Addressing the evolving digital ecosystem at the third edition of D:CODE, Sinha said, “Digital marketing has gone on to become a game-changing phenomenon and the Advertising Club’s D:CODE is a testimony to our persistent efforts to create awareness and enhance the learning curve of the fraternity with insights and takeaways from the industry’s best digital minds. D:CODE has witnessed great case studies that have worked beyond the boardroom. As we move forward in this ever-evolving and competitive digital era, D-CODE will continue to become a significant platform with case studies that give profound experiences, transforming the way brand custodians especially approach their digital.”

    At the third edition of The Advertising Club’s annual digital review, the 10 digital evangelists from the advertising and marketing fraternity shared key takeaways that brands and their digital custodians can make use of.

  • Weekend Unwind with: Hotstuff Medialabs chief creative officer Terence D’souza

    Weekend Unwind with: Hotstuff Medialabs chief creative officer Terence D’souza

    Mumbai: With another weekend upon us, IndianTelevision.com rolls over to the next edition of fun snippets that peek into the mind of a corporate executive. This week, sharing his musings with us we have the chief creative officer of Hotstuff Medialabs, Terence D’souza.

    An advertising professional, creative director, filmmaker, writer, musician, and brand strategist- all rolled into one, Terence pursued a career in finance before realising his true calling was in advertising. He then switched over from Auditing to Copywriting in 2012, by joining Hotstuff. Here, he channelled his finance acumen into transforming communication for most BFSI brands, and was instrumental in introducing off-beat jingles and genres of communicating financial information through his campaigns. He specialised in investor education drives, working very closely with the mutual fund industry and more than 50+ brands, including ICICI Prudential MF, Edelweiss MF, Kotak Life Insurance, SBI Life Insurance, Axis, SUD Life, HDFC Ergo, HDFC Life, IIFL Group and UTI Mutual Fund to name a few.

    So here goes…

    – Your mantra for life
    Choose happiness. Everything else will follow.

    -A book you are currently reading / plan to read
    The Silmarillion by JRR Tolkien. (Hope to finish it before the Rings of Power starts streaming on Prime).

    -Your fitness mantra, especially during the pandemic
    I choose sports over the gym, and play Badminton- Properly, I mean, with the right technique on courts. It helps me be more agile.

    -Your comfort food
    Dal, rice, and rava fried fish- especially when it rains.

    -When the chips are down a quote/ philosophy that keeps you going
    The poem Invictus by William Henley, especially the last verse which goes, “It matters not how strait the gate, how charged with punishments the scroll, I am the Master of my fate, I am the Captain of my Soul.”

    -Your guilty pleasure
    Loud and ultra-macho action movies from the 80s.

    -When was the last time you tried something new?
    Tried mint flavoured coffee for the first time a week ago. Felt like I was brushing my teeth with coffee.

    -A life lesson you learnt the hard way
    If you don’t protect your work as you would your own children, someone else will raise them.

    -What gets you excited about life?
    The fact that an entire generation of kids is being introduced to 80s music and pop-culture once more, gives me hope.

    -What’s on top of your bucket list?
    Winning an Oscar for Best Director.

    -If you could give one piece of advice to your younger self, what would it be?
    Travel more, by yourself. You will discover a side of you that is beautiful.

    -One thing you would most like to change about the world
    Only educated citizens with a proper psych evaluation and certified cognitive skills should be given a license to vote in every election.

    -An activity that keeps you motivated / charged during tough times
    Talking to the ones closest to me, and realising that no matter how bad it gets, I am still the hero of their story and they believe I can win.

    -What lifts your spirits when life gets you down?
    I get by with a little help from my friends.

    -Your go-to stress buster
    Sunday jam sessions with my band Kehkasha. It’s my anesthesia. 

  • Wondrlab launches open tech platform WISR

    Wondrlab launches open tech platform WISR

    MUMBAI: MarTech network Wondrlab has launched ‘WISR’. This is an open tech platform that connects brands and schools with the ambition to empower schools through brand partnerships.

    Wondrlab said that it believes in the power of brands and ‘marketing for good’. WISR was created to fundamentally solve the problem of below-par teacher salaries and the poor state of infrastructure in schools. Brands have the power to solve this problem. Wondrlab believes that WISR has the potential to add 20 percent additional salary for teachers across every participating school.

    WISR is a platform that creates additional revenue streams for schools. The opportunity is to help brands create unique opportunities to connect with 260 million students in more than 1.5 million schools across the country.
    The segment presents an opportunity for brands. Kids have huge power and influence purchase decisions across many key categories. The pocket money of kids even in 2017 was 22000 crore and grew by 100 percent every five years (in fact the pocket money is more than the GDP of 52 countries).

    The problem for marketers has always been a disorganised database. Seeking permissions has always been a manual and extremely cumbersome process. There has never been any ability to track and measure the effectiveness of communication initiatives.

    WISR lets brands Identify schools: an intelligent algorithm selects the right schools based on the category, marketing objectives and budgets. The platform lets brands schedule, deploy and optimize campaigns at the click of a button.

    WISR, at its launch, covers more than 1500 schools across 21 cities.It will onboard more than 50,000 schools over the next five years.

    Wondrlab founder & CEO Saurabh Varma said, “Our schools need help. They need help to better teacher salaries, create better infrastructure and create superior experiences for students. Brands can play a constructive role in making this happen. India’s move towards a five trillion economy is conditional on a superior education. That is our power. It will be extremely satisfying if we can play a small role in making this dream a possibility.”

    Wondrlab co-founder & managing partner Vandana Verma said, “Our aim with WISR is to do marketing for good. But we understand that this comes with its own set of challenges. As schools benefit from brand partnerships, they are also faced with a moral responsibility towards children with regard to the pieces of communication they interact with. So, to safeguard this, the platform has on-boarded a panel of educationalists, child psychologists, and a legal team of experts responsible for vetting all brand communication. As a team, they will ensure that all school guidelines and ethical advertising principles are being adhered to. The open platform will let all brands, media agencies and creative agencies participate across key verticals like sports, health hygiene and edutainment.”

    Wondrlab CTO Siddhyesh Narkar said, “Building this platform in-house has been a thrilling and rewarding experience. Careful planning and a clear vision have helped us develop this platform into something impactful. WISR allows school and brands collaborations by successfully deploying technology, data, and robotization.”

  • FairPlay News named as official team sponsor of Sri Lanka cricket team for Asia Cup

    FairPlay News named as official team sponsor of Sri Lanka cricket team for Asia Cup

    MUMBAI: Sri Lankan cricketers will be donning a new name on their jerseys for the Asia Cup as FairPlay News becomes the official national sponsor for the team. FairPlay News is a sports news and updates platform and a fairly new entrant in the Fantasy Sport category.

    “We are extremely happy to welcome Fairplay News as the official sponsors of the national team during the upcoming Asia Cup and hope that this partnership will augur well for the sports site,” said Sri Lanka Cricket CEO Ashley de Silva.

    FairPlay News director stated, “We are proud to be the Sri Lankan Cricket Team sponsors. This association has given Fairplay News the right opportunity to be able to stand true to our name and work which imbibes the virtues of sport.”

    Dasun Shanaka and his 20-member squad will wear the jerseys with the name FairPlay News, a part of the FairPlay Sports. It is a multi-vertical group. The Asia Cup will be held from 27 August in the UAE.

    The Asia Cup was originally scheduled to be held in Sri Lanka but shifted to the UAE due to political turmoil and the economic crisis in the nation. Sri Lanka has witnessed months of food and fuel shortages, blackouts and runaway inflation in the wake of its worst financial crisis on record. This association is extremely welcome for the cricketing body amidst this turmoil.