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Category: MAM

  • Soaked and Sold Moto G96 Wins Hearts with Water Baby Campaign

    Soaked and Sold Moto G96 Wins Hearts with Water Baby Campaign

     MUMBAI: Phones usually dread the drizzle this one does a dance in it. With the monsoon in full swing, SW Network and Flipkart have tapped into a universal fear wet phones and flipped it on its head with the launch campaign for the Moto G96, a smartphone that’s not just water-resistant, but water-embracing. Armed with an IP68 rating and a Watertouch Display that works flawlessly even when soaked, the G96 became the centrepiece of a cheeky, insight-rich campaign titled “Always a Water Baby.” The phone’s monsoon-proof credentials became an open invitation to throw away the plastic bags and rice bowls and say goodbye to panic-mode hairdryers.

    The outdoor campaign went bold and witty hoardings dismissed old-school hacks with lines like “You don’t need these anymore.” In one standout execution, the agency installed a monsoon shelter with the tagline: “While other phones run for cover, I’d stand in the rain for you.” Subtle, it was not but the point was made loud and clear.

    Print creatives took gentle digs at waterproof phone pouches still clinging to relevance, while a quirky double-hoarding visual metaphor featured the Moto G96 as “a great catch”  literally caught between two billboards.

    “Moto G96 doesn’t just survive water, it loves it,” said SW Network co-founder Raghav Bagai. “We wanted the campaign to be playful, visual and instantly relatable. ‘Water Baby’ gave us the perfect language to celebrate this feature without falling into the spec-sheet trap.”

    Instead of leaning on technical jargon, the campaign found humour in a shared everyday pain phones and puddles are usually a nightmare pairing. But not this time.

    With the G96, SW Network shows once again it knows how to turn product truth into pop culture, proving that even in tech advertising, a little splash of humanity goes a long way.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • From WatchMojo to Stream TV: A Movie Lover’s Guide to YouTube’s Best Content

    From WatchMojo to Stream TV: A Movie Lover’s Guide to YouTube’s Best Content

    Let’s be real-if you’re a movie lover, there’s a high chance that YouTube is your second favorite cinema screen. Whether you’re into movie facts, behind-the-scenes stories, actor deep-dives, or fan theory breakdowns, YouTube has become the ultimate hangout spot for film nerds.

    The platform is jam-packed with movie-focused channels, each with their own flavor. From hype-driven countdowns to slow-burn retrospectives, there’s something for every type of movie buff. We’re shining a spotlight on two destinations for film enthusiasts-Stream TV and WatchMojo-and why they’ve become go-to sources for movie lovers everywhere. So, grab some popcorn, mute the group chat, and let’s jump into the world of YouTube movie breakdowns.

    WatchMojo: The Reigning King of Lists

    If you’ve spent more than 5 minutes on YouTube, you’ve likely seen a WatchMojo video. Known for their addictive top 10 lists, WatchMojo has been feeding our obsession with ranked content for over a decade.

    What makes them so watchable? It’s the pacing, the smooth voiceovers, and those endlessly clickable titles. From “Top 10 Villain Monologues” to “Best Plot Twists of the 21st Century,” they know how to keep your curiosity piqued. Their content is perfect for casual viewers and hardcore fans alike. Think of it as the potato chips of YouTube movie content-impossible to stop at just one.

    WatchMojo thrives on pop culture moments. You’ll find retrospectives on blockbuster hits, character rankings, and even director-focused countdowns. Their videos are structured for maximum engagement, blending visuals, commentary, and rapid-fire facts that keep your eyes glued to the screen. It’s binge-worthy and surprisingly educational if you’re trying to sound smart during movie night debates. So, if you’re ever unsure what to watch next or feel like arguing with a ranking, WatchMojo’s got your back.

    Stream TV: The Hidden Gem You Didn’t Know You Needed

    Now, let’s talk about the other side of the coin-Stream TV. Where WatchMojo delivers quick hits, Stream TV dives deep. This is the channel you turn to when you want context, nuance, and a genuinely insightful perspective on the films and stars you love.

    Stream TV isn’t concerned with just popularity; it’s about passion. They spotlight legendary actors, explore their earliest roles, and revisit overlooked films that time forgot. Watching their videos feels like sitting down with your smartest movie-loving friend-the one who knows the trivia, the backstories, and all the little things that make movies magic.

    What’s especially refreshing is Stream TV’s sincerity. There’s no snark for the sake of clicks, no hot takes manufactured for drama-just thoughtful, engaging content for true film fans. Whether you’re chasing forgotten Hollywood gems or just appreciate a solid film critique that doesn’t feel recycled, Stream TV is a refreshing addition to any movie lover’s subscription list. Find out more here.

    A video from Stream TV might cover Morgan Freeman’s film debut or dive into how a cult classic slowly built its loyal fanbase. These aren’t just breakdowns-they’re tributes.

    What Makes These Channels So Bingeable?

    We’ve all been there. One video turns into three, and suddenly it’s 2 AM and you’re halfway through a breakdown of a movie you haven’t seen since 2005. But why are these videos so addictive?

    It’s because great movie channels offer more than just information-they offer a new lens through which to experience films. They remind us that movies are layered art forms filled with symbolism and storytelling genius. And the best part? These channels create a sense of community. You’re not just watching a video-you’re part of a global conversation of fans who see the same magic in movies that you do.

    With WatchMojo, you’re ranking your favorites and comparing notes. With Stream TV, you’re rediscovering why you fell in love with film in the first place.

    Rewatch Value, Reinvented

    One underrated benefit of movie breakdowns? They breathe new life into old favorites. That action film you loved at 15? Turns out it had serious themes you missed. That rom-com you wrote off as cheesy? It had clever writing and visual callbacks you totally overlooked.

    Both WatchMojo and Stream TV tap into this rewatch value. The former makes you want to revisit the classics to see if they really are the “top 10 of all time,” while the latter offers new reasons to rewatch and reappreciate long-forgotten gems. By the time you’re done with a few breakdowns, your weekend watchlist practically writes itself.

    A Word on Style and Accessibility

    Another reason these channels are so successful? Their style is accessible. You don’t need a film degree to enjoy them. Whether you’re a casual moviegoer or someone who debates Kubrick’s symbolism for fun, there’s something here for you.

    WatchMojo’s pace makes it easy to consume on the go-during lunch breaks, between errands, or right before bed. Stream TV, meanwhile, encourages slower, more immersive viewing. It’s perfect for winding down and soaking up some movie love without the noise.

    And let’s be honest-good narration goes a long way. Both channels have nailed the voiceover game, with clear, engaging narration that feels natural and easy to follow.

    The Future of Film Commentary is Digital

    Gone are the days when film lovers had to wait for DVD commentaries or hope their favorite critic covered the movie they liked. Now, with just a few clicks, you can dive into a world of analysis, nostalgia, and film geekery.

    WatchMojo and Stream TV represent the two ends of a beautiful spectrum-one fast, fun, and flashy; the other thoughtful, focused, and full of heart. And together, they prove that the future of film commentary doesn’t lie in print-it lives and breathes on YouTube. So the next time a film leaves you with questions, emotions, or even just a weird sense of déjà vu, you know where to go.

    Final Frame

    In the ever-evolving world of film fandom, these YouTube channels have carved out their own space-offering connection, education, and a deeper appreciation for cinema. They’re not just filling time between binge-watching sessions-they’re enhancing the entire movie experience.

    So next time you finish a film and aren’t quite ready to let it go, you know what to do: fire up. YouTube, plug in those headphones, and let the breakdowns begin. For a thoughtful, story-driven perspective that truly celebrates cinema, you can always start exploring Stream TV, a thoughtfully curated corner of YouTube.

  • Comscore gets social to boost global media reach across nine new markets

    Comscore gets social to boost global media reach across nine new markets

    MUMBAI: Audience measurement just got a serious glow-up. Comscore, the NASDAQ-listed media analytics firm, is now tracking social reach as part of its global MMX platform suite adding nine new international markets to its existing lineup. The latest expansion brings Chile, Colombia, Peru, Germany, Ireland, Taiwan, Indonesia, Malaysia, and Australia into the fold, allowing for a deduplicated view of audiences across desktop, mobile and now, social media.

    With this move, Comscore’s Social Incremental enhancement is poised to change the measurement game for brands and publishers, offering a sharper lens on total digital reach, a boon for campaign optimisation, cross-platform planning, and unlocking real value from social audiences.

    Already available in 10 other countries including India, the US, UK, and Brazil, this expanded rollout means that publishers and advertisers can now track true audience overlap, total combined reach, and platform-specific lift with unprecedented precision.

    “Having Comscore’s unified view of audiences across all platforms, including social, is incredibly powerful,” said Future senior director of marketing Vic Chappell. “It’s essential not just for transparency, but for unlocking value in our advertiser partnerships.”

    Social media isn’t just getting its due, it’s becoming a cornerstone. As Sandra Prosperi of Hearst Spain put it, “Social media is essential for building brand relationships. Now we can show total reach that includes social, an absolute must for global campaigns.”

    Comscore’s secret sauce? A proprietary digital panel at scale, which powers its Social Incremental methodology privacy-first, deduplicated, and engineered for action. According to Comscore EVP international Alejandro Fosk the innovation “efficiently organises data with precision and uncovers interconnections across platforms. This is not just audience tracking. This is audience intelligence.”

    The update will also reflect in Comscore’s Digital Industry Rankings, provided entities have activated full measurement now with social baked in.

    With attention spans fleeting and platforms multiplying, Comscore’s new move might just be the clearest signal yet: in the race for reach, you can’t afford to leave social on the sidelines.

     

  • vivo V50 5G – First Impressions and Bajaj Finserv Offers

    vivo V50 5G – First Impressions and Bajaj Finserv Offers

    Stylish design and impressive camera performance are two strong points of vivo’s V series smartphones, and the latest V50 5G is no different. The vivo V50 5G was launched on 17th February 2025 as the successor to the vivo V40. This mobile phone offers a seamless blend of looks, power, and impressive camera performance. Equipped with a Snapdragon 7 Gen 3 chipset, powerful ZEISS shooters, and an all-day 6,000 mAh battery, the vivo V50 5G is just the mid-range power-performer you need to step into the 5G world.

    While the V50 5G prices start from Rs. 34,999, you can shop for this handset without having to splurge the entire amount upfront. Instead, you can shop for it on the Bajaj Finserv EMI Network on Easy EMIs to lighten the burden on your pocket.

    vivo V50 5G: The power-packed mid-range performer

    ●  Sleek design: vivo mobile phones have always set the bar high when it comes to design, and the V50 5G handset is no different. This model sports a refreshing look with sleek and rounded edges. The phone comes in Titanium Grey, Starry Night, and Rose Red shades, with the Starry Night option featuring a unique 3D holographic star effect. With a thickness of just 7.6 mm, this vivo mobile phone is one of the slimmest 6,000 mAh battery handsets! The V50 5G also gets IP68 and IP69 ratings for water and dust resistance.

    ●  Ultra-slim quad-curved display: Designed for binge-watching bliss, the vivo V50 sports a 6.7-inch quad-curved AMOLED screen with a refresh rate of 120Hz. This 1.5K resolution display renders true-to-life colours. This HDR10+ screen is perfect for watching movies, streaming videos, and playing games. It also comes with a peak brightness of 4,500 nits for seamless outdoor use. In terms of protection, the vivo V50 5G gets a new Diamond Shield Glass that makes the handset 50% more drop-resistant than the previous generation’s Alpha Glass.

    ●  All-day battery: While vivo V50 5G maintains sleek curves, the phone does not compromise on power. It runs on a heavy-duty 6,000 mAh battery that’s designed to power up to 21 hours of video playback on a single full charge. So now, you can game, binge-watch, and scroll without worrying about power drains. For quick refuelling, the phone gets a 90 W Flash Charging support as well.

    ●  ZEISS cameras: The V50 5G continues the brand’s legacy of impressive camera features with its ZEISS camera set-up. The latest vivo mobile phone packs a 50MP ZEISS main camera and a 50MP ZEISS ultra-wide camera with a FoV of 119 degrees. Additionally, the device sports a 50MP ZEISS front camera for selfies. The phone is designed to master the ZEISS multifocal portraits with impressive Bokeh effects. Photography enthusiasts can access standout features, including the underwater mode, wedding photography mode, AI studio light portrait, and classic ZEISS lens effect, to make their captures stand out. The Aura Light feature further helps transform pictures into masterpieces.

    ●  Power-packed Snapdragon chipset: Equipped with the Snapdragon 7 Gen 3 chipset, the vivo V50 5G delivers impeccable multitasking performance. This chipset is paired with up to 12GB of RAM and 512GB of internal storage to ensure all-around efficiency. Additionally, you get up to 12GB of Dynamic RAM to juggle up to 40 apps in the background without lag or glitches.

    ●  Super-fast 5G support: The V50 5G lets you embrace the all-new 5G world with its cutting-edge connectivity features. The latest vivo mobile phone comes with dual 5G support to ensure super-fast uploads and downloads. Apart from low-latency 5G calling perks, it also offers a host of other connectivity features, including dual-band Wi-Fi, NFC, GPS, OTG, and Bluetooth v5.4 support.

    vivo V50 5G price in India

    vivo launched the V50 5G model as a mid-range powerhouse that is built to offer the best specs and features at a relatively lower price point. To this end, vivo V50 5G prices start from Rs. 34,999 for the 8GB RAM + 128GB ROM model. The 8GB RAM + 256GB ROM variant costs around Rs. 36,999, while the top-tier 12GB RAM + 512GB ROM variant costs Rs. 40,999.

    How to buy the vivo V50 5G on Easy EMIs

    You don’t need to spend a fortune to buy the vivo V50 5G handset and experience the best of smartphone photography and style. You can do so on a budget by shopping for this vivo mobile phone on Easy EMIs on the Bajaj Finserv EMI Network. Purchasing the handset on Easy EMIs allows you to divide the cost of the phone into nominal instalments payable over a convenient tenure of 1 to 60 months. You can even tap into exciting offers and zero down payment perks on select products. All you have to do is visit your nearest Bajaj Finserv partner store to check out the vivo V50 5G in person. While checking out, choose an Easy EMI plan that suits your budget to bring home your favourite handset!  
     

  • Ratna Widhani takes charge as VP, business operations at Dentsu Merkle Sokrati

    Ratna Widhani takes charge as VP, business operations at Dentsu Merkle Sokrati

    MUMBAI: Ratna Widhani has been elevated to vice president, business operations at Dentsu’s Merkle Sokrati after a nearly two-year stint as associate vice president. With over two decades of experience in retail, ecommerce, and performance marketing, Widhani brings a potent mix of operational rigour and brand-building savvy to her new role.

    Her career arc spans global and Indian heavyweights — from Nike and Timberland to Bata, Royal Enfield, and Vedix — where she has driven retail turnarounds and ecommerce sprints with enviable consistency. At Incnut Lifestyle, Widhani led ecommerce marketplace relationships, pushing toplines from Rs 10 crore to Rs 40 crore in a single year across Amazon, Flipkart, Nykaa, and more.

    She has also helmed business strategy and marketplace growth at brands like Age Ayurveda and National Geographic’s travel gear, fine-tuning delivery timelines, catalogue hygiene, search marketing, and margin optimisation. Her P&L grasp is rooted in years of retail buying and merchandising leadership, from launching CAT footwear across India to running the Rs 250-crore Power brand portfolio for Bata.

    Widhani, an IIM Ahmedabad-certified ecommerce strategist, now shoulders broader responsibilities across Dentsu’s digital commerce clients. With a strategic eye on Amazon ecosystems, D2C scaling, and agile operations, she’s poised to push the growth lever harder in her new capacity.

    Outside boardrooms, she’s a budding writer, culinary enthusiast, and proud mum to a pre-teen artist.

  • Deltin doubles down on glam, gourmet and game nights

    Deltin doubles down on glam, gourmet and game nights

    MUMBAI: What happens in Goa, no longer stays in Goa. Especially when it comes draped in couture, dances to live sax beats, and comes with a side of high-stakes poker. Deltin, India’s luxury gaming and entertainment behemoth, isn’t just raising the stakes on the casino floor, it’s reimagining the entire table.

     In this no-holds-barred freewheel chat with Indiantelevision.com, Arindam Basu, vice president – marketing at Delta Corp Ltd., lays all his cards on the table. He lifts the velvet rope on Deltin’s five year brand playbook, where casino chips meet curated sips, and loyalty is measured in luxury, not just points. Basu charts how Deltin is doubling down on experience, elegance and edge and reshaping what it means to be India’s most indulgent entertainment brand. 

    From immersive experiences and celeb sightings to chef’s table soirées and ultra-personalised service, the brand is scripting a new playbook for modern indulgence. And no, there’s not a roulette cliché in sight.

    “We’re not flipping the table. We’re laying out a richer, more exciting spread,” says Basu. “Deltin has always stood for more than just gaming, it’s a sensorial experience stitched together with luxury, lifestyle, and storytelling.”

    While Deltin’s legacy in gaming is rock-solid (pun intended), the brand’s real gamble is in redefining how India consumes luxury. Over 150 curated events were hosted across its properties in 2024 alone, think poker tournaments, themed nights, live shows, and immersive acts, all carefully engineered to feel like you’ve stepped into a Netflix-worthy set.

    And the numbers speak louder than jackpots. “We’ve hosted guests from 45 countries, all at once, on Deltin Royale. That’s not just a party, that’s a world record,” he shares, referencing one of their most talked-about moments in recent times.

    Today’s premium Indian traveller isn’t just looking for chandeliers and marble floors. They crave experiences tailored with the precision of a Swiss watch and Deltin’s playing to that beat.

    “We’re moving from generic to hyper-personal,” Basu commented. “From remembering your favourite drink to adjusting your suite’s ambience before you walk in, our service is data-backed but delivered with a human touch.”

    It’s a loyalty programme, but without the discount stickers. Instead of freebies, loyal patrons get exclusive access to VIP gaming floors, concierge services, and even surprise celebrity chats. It’s indulgent, but intimate.

    And driving this personal touch is the recently launched DeltinOne app, India’s first mobile app for a casino loyalty programme. Think of it as your digital valet: concierge, offers, services, and updates, all in one place.

    DeltinOne

    Despite murmurs of a dip in tourist buzz, Deltin remains bullish on Goa. With improved air and road connectivity, marquee events like Sunburn and the G20, and year-round footfall, the state continues to be a luxe playground for affluent Indians and international guests.

    Plus, with only two states, Goa and Sikkim, legally allowing casino gaming, Deltin’s stronghold on India’s gaming map remains unchallenged.

    “Goa is no longer seasonal,” Basu explains. “It’s a weekend retreat, a culture hub, and a playground for curated entertainment. That makes it perfect for our brand of high-end hospitality.”

    While many brands are chasing eyeballs with fleeting creator content, Deltin is doubling down on real-world wow. “Experiential marketing is not just our ace, it’s our DNA,” he says. From the Deltin Star Weekend to the Mega Play series, the brand has made experience the hero of its storytelling.

    But they’re no strangers to content either. Influencers, celebs, and creators are frequently part of the larger Deltin experience, not as brand billboards, but as storytellers embedded into the narrative.

    Think bigger ships, bolder events, and deeper roots. Deltin is soon replacing one of its offshore vessels with a grander, more immersive casino experience. Add to that a 440-room luxury hotel under construction in Goa, and you’ve got a brand that’s going full throttle on becoming India’s ultimate leisure destination.

    DeltinOne

    And when asked whether they’re more blackjack or poker-faced in their marketing, the response is swift and sharp: “We’re customer-faced. Always.”

    In a world of fleeting filters and short-form dopamine hits, Deltin is building something different, an indulgent escape that’s equal parts drama, detail, and decadence. The dice may be rolling, but the direction is clear. All bets are on brand India’s next luxury export.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • How to Choose the Right Family Term Insurance in Your 40s

    How to Choose the Right Family Term Insurance in Your 40s

    The best family term insurance plans help you and your loved ones in many ways. While it helps you plan your finances during your lifetime, it economically aids your family members after your demise. This is why everyone needs to invest in a good family term insurance policy. Thankfully, there are some excellent term insurance plans available in India from leading life insurance companies that allow you to realise your life insurance goals quite easily. Take a look at this article to know how you can structure your term insurance properly to have sufficient coverage for your family.

    Choosing the right term insurance plan in your 40s

    By the time you turn 40, you are married and have a family of young kids and, commonly, your elderly parents also depend on you financially. Hence, you need to have a good term protection, such as an INR 25 lakh term plan as a backup for your dependents, in case something were to happen to you. Here are some pointers to help you choose the best coverage:

    1. Assess your family’s financial needs in the long run

     First and foremost, you need to make a correct assessment of your family’s financial needs in the long run. You need to factor in your child’s education costs till he or she is about 21 years old. If you have multiple kids, then calculate accordingly. You also have to think about the household expenses after considering inflation. Next, you have to check your parents’ financial needs and how they would change with age. Once you have the figures with you, you can choose the right family term insurance for yourself.

    2. Calculate your debt liability

    Further, you have to calculate your debt liability. By the time you are 40, you must have bought a house, or taken a loan to buy a car, or opted for a business loan or personal loan. If you are still repaying the loans, you need to get term insurance that covers your debt. For example, if you have an outstanding home loan of about INR 25 lakhs, you should also get an INR 25 lakh term plan. If you die without repaying your debt, your family should be able to clear it with your term plan’s death benefit, without having to struggle financially.

    3. Your spouse’s or parents’ salary

    If you are the primary or only breadwinner of the family, your family term insurance plan should be big enough to substitute for your salary. However, if there are other sources of income in the family, such as your spouse’s income or the pension of your parents, you can adjust the term insurance proceeds accordingly. Also, you need to choose the correct payout method so that your family can benefit in a well-rounded manner. If you wish to give them a monthly income, opt for the staggered payout. If you want them to get all the money at once, go for the lump sum payout benefit.

    4. Medical needs

    Next, you need to keep the medical needs of your family members in mind. You can get a high coverage term insurance plan, such as an INR 25 lakh term plan, if your family members have special medical needs. You need to keep this in mind when choosing the best family term insurance plan. For example, if you have a family member who regularly needs to go for some special treatment for a specific health issue, you need to consider this cost in your calculation. After your demise, they should be able to pay for the medical bills without any hardships.

    5.  Other types of life insurance

    And finally, you need to factor in the other forms of life insurance you have. You may have a company-provided group term insurance cover. You may have a ULIP or a child plan. Keep the other life insurance products in your portfolio in mind when choosing a good family term insurance plan. This will help you to get the best and most effective term insurance cover, and you won’t end up overspending either. Hence, go over your financial portfolio, speak to your financial advisor and then choose the perfect family term insurance plan.

    To sum it up

    It is important to buy a family term insurance plan if you haven’t done it yet. In your 40s, you are at the peak of your familial responsibilities, and you must ensure your loved ones do not suffer after your death due to the loss of your income. This is why you need to get a large life insurance cover, such as an INR 25 lakh term plan. Keep all the points mentioned above in mind and choose a good plan from a good life insurance provider.

  • ITB India 2025 bets big on ‘The Business of Experience’ to woo next-gen travellers

    ITB India 2025 bets big on ‘The Business of Experience’ to woo next-gen travellers

    MUMBAI: India’s biggest B2B travel show is getting a sensory upgrade. ITB India 2025 is set to return with a bang from 2–4 September at Mumbai’s Jio World Convention Centre, rolling out a brand-new theme: “The Business of Experience: Curated Travel for Targeted Growth.” Co-located with Mice Show India and Travel Tech India, this year’s edition is poised to spotlight niche, high-touch travel that promises to pamper the senses and delight the algorithms.

    Organised by Messe Berlin Asia Pacific, the show will see 400+ exhibitors, 600+ qualified buyers, and over 8,000 attendees, representing the full breadth of travel, from wellness and culture to cinematic and spiritual getaways.

    With 400+ exhibitors, 600+ qualified buyers, and over 8,000 attendees expected, ITB India 2025 will present niche travel experiences—from wellness escapes and cinematic journeys to spiritual and cultural explorations. Key participants include tourism boards from countries such as India, Italy, Japan, Malaysia (Sarawak), Kenya, and Sri Lanka, alongside leading hotels, DMCs, airlines, and travel tech providers.

    “India and South Asia are evolving into experience-first travel markets. ITB India 2025 is a catalyst for innovation and strategic partnerships to meet this growing demand,” said Messe Berlin Asia Pacific executive director Darren Seah.

    Confirmed tourism boards hail from India, Italy, Japan, Malaysia (Sarawak), Kenya, and Sri Lanka, alongside a stellar cast of airlines, hotels, DMCs, and tech innovators.

    Exhibitors can snag discounted rates till 15 July 2025, while trade visitors can enjoy super early bird offers until 25 July 2025.

    With India’s experiential travel scene heating up, ITB India 2025 promises to be more than just a trade show, it’s a trip in itself.

  • IIGC kicks off Bengaluru chapter with bold moves

    IIGC kicks off Bengaluru chapter with bold moves

    MUMBAI: The Indian Influencer Governing Council (IIGC) turned up the volume on India’s booming creator economy with its third official chapter, held at Taj Bangalore, and used the stage to make a headline-grabbing declaration: December 2 will now be observed as World Influencer Day.

    The high-energy gathering brought together over 100 voices from the creatorverse—marketing heads, digital honchos, platform leaders, and star content creators. It wasn’t just selfies and speeches, though. The event introduced IIGC Protect, a major initiative focused on legal literacy and mental wellness for influencers, in collaboration with Trilegal, United We Care, and Adayu (Fortis).

    Among the key speakers were Nikhil Sachdeva (partner, Trilegal), Rana Atheya (VP – business, United We Care), Sachin Baliga (advisor – neuromodulation, Fortis), and creator Aneri Thakkar, who addressed the growing need for psychological and legal safeguards in what remains an unregulated digital jungle.

    Adding teeth to its governance efforts, IIGC also launched a Taskforce and outlined a Code of Standards for brands and creators. Key voices like Varun Oberoi (VP, marketing & comms, Nissin), Jaikishin Chhaproo (head – media & PR, ITC Ltd), Gaurang Thosani (head – digital & e-sales, Royal Sundaram), and Aparajita Mukherjee (head – brands in culture, Diageo) shared best practices on responsible influencing.

    BBC Media Action Tej Prakash Yadav said, “Influencers have the power to spark change, ignite conversations that matter, and build something bigger than a brand: a movement. Influencing for Good adds depth to social capital, strengthens credibility, and shows the world the human behind the handle.”

    Gunjan Taneja (@Gunjanshouts), added, “Being an influencer is not about the number of followers or views, but the impact we are able to create. We need to consider that with our every word, action and recommendation one or several of our followers will buy the product or service with their hard earned money. Which is why it is our responsibility as creators to be cautious of what we say, with maturity and sensibility before we put out content.”

    IIGC chairman & founding member, Sahil Chopra led the felicitation ceremony that honored board members, as well as winners of the Indian Influencer Ratings Weekly Picks, which recognizes both “Trendsetters” and emerging “Underdoggs.”

    With three power-packed chapters under its belt, IIGC continues its mission to professionalise, protect, and celebrate India’s creator economy—one policy push, one punchline, and one post at a time.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • AWL brings tech-powered tradition to Rath Yatra with Fortune and Alife

    AWL brings tech-powered tradition to Rath Yatra with Fortune and Alife

    MUMBAI: What do you get when a 12th-century chariot festival meets mixed reality and Kakara Pitha? A Fortune-branded pilgrimage into the future. In a dazzling collision of devotion and digital innovation, AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.) is pulling out all the stops at Rath Yatra 2025, unveiling a seven-element campaign that transforms Puri’s spiritual carnival into an immersive brandscape. From 40-foot installations and live kitchens to VR bhog offerings and anamorphic beach content, this isn’t just festive marketing, it’s a full-blown sensory yatra.

    At the heart of it all lies the Fortune Zone, a monumental hub on Grand Road featuring three standout experiences. Devotees can cook virtual mahaprasad using Fortune ingredients in mixed reality, offer it inside a simulated Jagannath Temple, and walk away with a real sample of the same dish. Then there’s a live cooking contest where pilgrims pit their culinary skills against each other in crafting Kakara Pitha, Odisha’s traditional sweet treat.

    “We’ve evolved from offering just a VR tour to delivering a full multi-sensory experience that blends faith and food,” said AWL Agri Business Ltd joint president of sales & marketing Mukesh Mishra. “Our hyperlocal lens helps us engage meaningfully, and Rath Yatra is a perfect convergence of our brand’s cultural and culinary ethos.”

    Also in the mix is Alife, AWL’s personal care brand, offering a beachside Changing Station for post-dip refreshment and a fleet of Fortune-branded e-rickshaws to ferry devotees around Puri because comfort is the new seva. On Puri beach, a giant LED screen beams anamorphic content, giving digital dazzle to the devotional ambience.

    With brands like Fortune and Alife leading the charge, AWL’s campaign exemplifies the next frontier in festival marketing where participation trumps promotion and storytelling lives at the intersection of ritual and tech.

    This isn’t just a company showing up at a festival. It’s a brand redesigning the pilgrimage experience, one VR ladle, LED lens, and Kakara Pitha at a time.