ITV

Category: MAM

  • Weekend Unwind’ with: Socxo CMO Ajit Narayan

    Weekend Unwind’ with: Socxo CMO Ajit Narayan

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind — a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, advocacy marketing platform & brand advocacy solutions provider Socxo CMO Ajit Narayan opened up the windows to his thoughts. Socxo is currently planning to launch its new product, Socxly, a one-of-a-kind smart linking and affiliate marketing product suite.

    Narayan runs everything’s marketing at Socxo. He built the entire brand framework: visual identity, visibility, demand generation, and the rest of the marketing playbook.

    With over two decades of experience in the marketing services, technology, and advertising industries, Narayan has extensive experience in brand, CRM, and experiential marketing at companies such as OgilvyOne Worldwide, Wunderman and Bates CHI, and Sercon. He understands the practical and implementation aspects as well as the big picture, strategy, and ideas.

    He enjoys experimenting with new ideas. His belief that ideas are what make life interesting and engaging stems not only from his own but also from strong collaborations and teamwork, as well as from inspiring his team and others around him.

    Narayan has a bachelor of commerce degree from the University of Calcutta. He is also a Google Adwords, Mobile, and Search certified professional.

    He began his career in traditional marketing and has a thorough understanding of what distinguishes brands, in addition to hands-on experience with digital branding, performance marketing, social media, and analytics.

    He built integrated communications tools and strategies around B2B and B2C marketing communications at Bates CHI and Sercon, and many of the projects resulted in campaigns that won various international awards such as the PMAA-Dragons of Asia awards, DMA Awards, B2B Marketing (UK), and so on.

    So without further ado, here it goes…

    •     Your mantra for life

    “Life is Hard. Get used to it.”

    •     A book you are currently reading/plan to read

    None. I don’t read books too frequently.

    •     Your fitness mantra, especially during the pandemic

    Your dog is your best friend. He makes sure you get your backside moving and it is fun. Play with him. A couple of hours on the trail is always a weekend away.

    •     Your comfort food

    Sambar rice and poriyal. Also, daal chawal and aloo ki sabzi.

    •     When the chips are down a quote/philosophy that keeps you going

     Either of the two. Depending on mood.

    1. Keep your head down and ignore the noise. Work away at your skills.

    2. Even this will pass. So, chill. 

    •     Your guilty pleasure

    Rumali roti, galouti kebab, and dal makhni (provided it is well made).

    •     A life lesson you learnt the hard way

    Extremes of wealth (bankruptcy or opulence) are harmful to one’s health. I have been through the former. On the latter, I have a deep realisation of what’s enough for me. I wouldn’t know what to do with it.

    •     What gets you excited about life?

    New adventures, new things to do. Or there are times when nothing to do is exciting.

    •     What’s on top of your bucket list?

    Where is the bucket?

    •     If you could give one piece of advice to your younger self, what would it be?

    Be wise with your money. Otherwise, you will become poor at the benefit of your so-called friends.

    •     One thing you would most like to change about the world

    The level of fakery surrounding us is so high that a couple of hundred notches lower would be better.

    •     An activity that keeps you motivated/charged during tough times

    Three things: playing the bass guitar; playing with my dog; and taking a long bike ride.

    •     What lifts your spirits when life gets you down?

    Any one of the three above.

    •     Your go-to stress buster

    Old Monk.

  • Elon Musk takes control of Twitter, fires CEO Parag Agrawal

    Elon Musk takes control of Twitter, fires CEO Parag Agrawal

    Mumbai: Elon Musk started his ownership of Twitter by dismissing the company’s CEO Parag Agrawal, CFO Ned Segal, and head of legal affairs and policy, Vijaya Gadde.

    Tesla’s CEO has stated that, while limiting censorship, he also wants to fight spam bots on Twitter, make the algorithms that decide how information is exposed to users public, and stop the social media site from turning into an echo chamber for hate and division.

    The influential social media platform’s new owner, Musk, fired top executives he had accused of deceiving him and offered no details on how he would carry out the ambitious goals he has set for it.

    He has stated that he intends to make employment cuts, which has caused the 7,500 or so employees of Twitter to worry about their future.

    Also Read: Elon Musk makes a human appeal to advertisers few hours before Twitter deal

    Musk fired Twitter’s chief executive officer Parag Agrawal, chief financial officer Ned Segal, and head of legal & policy Vijaya Gadde. Apparently, they had misled him and Twitter’s investors over the prevalence of phoney accounts on the social media site.

    The sources stated that Agrawal and Segal were escorted out of Twitter’s San Francisco offices after the deal was finalised.

    The $44 billion deal is the culmination of a remarkable saga full of twists and turns that cast doubt on Musk’s ability to complete the deal. On 4 April, Musk disclosed a 9.2 per cent stake in the San Francisco company, making him the company’s largest shareholder.

  • Talkwalker & Khoros release social media trends 2023 report

    Talkwalker & Khoros release social media trends 2023 report

    Mumbai: The leading consumer intelligence and deep listening company, Talkwalker, and a digital-first customer engagement software and services company, Khoros, have released their annual social media trends report titled “From insights to action: how to disrupt a disruptive consumer.” The report highlights the social media trends that matter most for brands, marketers, and PR professionals to watch in the coming year. The report follows the announcement of the companies’ strategic partnership to seamlessly deliver deep listening and social media management through a unified experience.

    According to the report, the customer experience will become even more social in the future. It highlights that 75 per cent of consumers say the pandemic has driven long-term changes in their behaviours and preferences, including a bigger focus on urgency. Brands must prioritise customer experience by providing support, information, or solutions as fast as possible. In 2023, expect more brands to leverage social media as dedicated support channels, enabling a fast, efficient response no matter which platform consumers use to get in touch.

    The report expects that social commerce will rise and fall. It reveals that large increases in post-pandemic digital growth and rising costs of living are driving increased demand for affordability. Soon, consumers will be more willing to explore new shopping channels such as social. However, some countries are more ready to adopt social commerce than others. In India, from FY 20–25, social commerce is expected to grow at a 55–60 per cent CAGR, taking the current market size from $1.5-2 billion to $16–20 billion.

    The report leveraged Talkwalker’s social listening and AI-enabled analytics capabilities to uncover the 10 most impactful social media trends to expect in 2023 and demonstrates how consumers are driving these trends.

    The insights behind each trend are further supported with industry-specific social engagement actions marketers can take from Khoros’s Strategic Services team. This report also features contributions from industry experts such as Smita Murarka from Duroflex, Samit Malkani from Google, and Aurnob Godinho from Bombay Shaving Company.

    Further, the report also predicts that brands will place an emphasis on communities rather than personas. It stated that 66 per cent of branded communities say that their community has led to increased loyalty. Brands will focus on gaining deeper knowledge of their consumer ecosystems to understand who is driving and sharing brand-focused conversations. Influencers, employee advocates, and consumers will be engaged within brand communities to generate authentic connections and consumer-led content.

    “We all know the digital ecosphere has disrupted how marketers engage with consumers,” said Talkwalker chief marketing officer David Low.

    He added, “In this new environment, marketers must focus on forging symbiotic relationships through a better understanding of online conversations and taking quicker action. It’s this new understanding that will help brands create meaningful experiences and become closer to their consumers.”

    Khoros chief marketing officer Dillon Nugent stated, “As marketers, we know the value of data and the importance of listening to our customers. But we need to be more action-oriented and use those insights more effectively. Consumers’ comfort level with doing things online—shopping, researching, socialising—is not slowing down as the world opens up. They also care more about their communities—global, local, IRL, and online. Marketers need to tap into these trends and behaviours more deeply to personalise customers’ experiences and create more impactful strategies that empower your brand to stay connected to customers and grow your presence in the market.”

  • IndiaLends targets millennials with new video campaign

    IndiaLends targets millennials with new video campaign

    Mumbai: IndiaLends has launched its video campaign “#TarakkiKiTayari,” which aims to raise awareness among early and new credit customers about the proper use of credit for personal and financial growth.

    The campaign is carried out by creative agencies Adfactors PR and OneImpact. The digital campaign was launched as part of IndiaLends’ communication narrative, focusing on the significance of personal growth for India’s youth. The campaign is amplified across IndiaLends’ social media platforms.

    Through the campaign, IndiaLends aims to catch the pulse of the millennial generation, for whom self-growth has become extremely essential. The “#TarakkiKiTayari” campaign encourages millennials to be aware of the best ways to use credit products in order to contribute to their personal growth and achieve their goals. The campaign showcases how IndiaLends helps in planning expenditure and enables one to fulfil their needs without compromising financial health.

    The company is leveraging the video campaign through influencer marketing with a variety of social media influencers, including lifestyle influencers such as Shivangi, Dushyant, and Aanchal, couple travel influencers Archana & Vidur, and parental influences such as Priyanshi.

    Speaking about the campaign, IndiaLends head of brand and marketing Ankit Khurana said, “The festive season is a special time for individuals and families. The festivities mark the onset of new beginnings. Keeping in mind the symbolism of our country’s festivals, we launched the “#TarakkiKiTayari” campaign to focus on achieving aspirations without jeopardising financial stability. Since ‘personal growth’ is important, we showcased how the goal of personal and financial growth can be met by effectively using credit products.”

  • TradeIndia encapsulates buzz around T20 World Cup

    TradeIndia encapsulates buzz around T20 World Cup

    Mumbai: TradeIndia has rolled out a new campaign encapsulating the nationwide buzz during the ongoing ICC Men’s T20 World Cup. The ad film for the campaign features TV sensation Shaleen Malhotra.

    To carry out this campaign, TradeIndia partnered with Dream Slate Pictures, who conceptualised and amplified the campaign on Instagram, Facebook, and LinkedIn.

    Cinematically blending the flavours of cricket with TradeIndia’s offerings, the campaign, “#SabMilegaYahinMilega,” highlights the bulk buying services it offers MSMEs.

    The idea behind “#SabMilegaYahinMilega” derives from TradeIndia’s key offerings. Just as every over in cricket needs the batsman to choose a different strategy, every business, big or small, has different needs.

    One such critical need is bulk buying, which requires a lot of legwork and finding the right supplier can take a great deal of research. TradeIndia makes the entire process easier and more seamless by giving users a quick way to gauge the trustworthiness of a particular supplier through transaction levels and response rates. The B2B e-commerce site features suppliers from across the world, giving businesses a platform to buy goods in bulk at wholesale prices.

    Elaborating on the campaign, TradeIndia CEO Sandip Chhettri said, “In India, cricket isn’t just a sport but a shared emotion that connects billions of fans across genders, generations, and cultures. In our country, where the Cricket World Cup is celebrated as a festival, this film provides an opportunity to connect with consumers, manifesting offerings in a language everyone understands. TradeIndia has always leveraged innovative ways to reach out to consumers and this campaign stands testimony to the memorable experiences they can have with the brand while enjoying the cricket craze.”

    Speaking from the creative perspective, Dream Slate Pictures executive director Kushaal Chawla stated, “Being part of the TradeIndia World Cup cricket campaign is an exciting experience as the company is one of the most reputed B2B marketplaces. With the World Cup underway, we believe our concept capitalising on the nationwide cricket mania will be a massive hit for the brand. Through this film, we want fans to be entirely engrossed from the outset, eventually associating their love for cricket with TradeIndia. That’s how the “Cricket Matlab India, Business Matlab TradeIndia” campaign emerged. This promo aims to foster robust trust and recall value between the brand and its cricket-loving users.”

  • MakeMyTrip enables to book hotel with no upfront payment

    MakeMyTrip enables to book hotel with no upfront payment

    Mumbai: MakeMyTrip has introduced a new and innovative payment model, ‘Book with No Payment,’ that enables domestic and international travellers to book a hotel in India or overseas with no upfront payment.

    MakeMyTrip chief operating officer Vipul Prakash shared that the feature is widely appreciated by the customers and has boosted the company’s business. He said, “Within the first month of launch, we observed a significant uptick in the use of this feature across the country, with a spike in hotel bookings slated to be actualized two months from now. Significantly, 35 per cent of the bookings, leveraging the feature, are currently coming from tier II and III markets.”

    To introduce this feature, the online travel booking company has also launched a campaign featuring its brand ambassadors Alia Bhatt and Ranveer Singh. The high-blitz ad campaign highlights how the travel booking experience is evolving fast with the key message of ‘Thinking badlo, kyunki travel ab… badal gaya hai.’

    This breakthrough feature is available for the majority of hotels on the MakeMyTrip and Goibibo apps and can be availed if the traveller makes a booking more than five days before the actual check-in date.

    The feature was created to help travellers with uncertain travel plans or those who book far in advance of their departure date by allowing them to pay later, up to 72 hours before check-in, as per hotel policy, easing any travel-related financial anxiety.

    The traveller needs to pay just one rupee to authenticate the payment method (including UPI/net banking/credit and debit cards and wallets) to make a hotel booking. In the event of an unfulfilled booking, MakeMyTrip will automatically initiate a refund of the booking amount, i.e., one rupee, in the original payment mode.

  • Audi announces strategic partnership with Formula 1

    Audi announces strategic partnership with Formula 1

    Mumbai: Audi, which announced its entry into Formula 1 at the end of August, has selected Sauber as a strategic partner for the project and plans to acquire a stake in the Sauber Group. The partnership will see the traditional Swiss racing team competing as the Audi factory team from 2026 onwards, using the power unit developed by Audi for the pinnacle of motorsport.

    Sauber has around 30 years of competitive experience. While the power unit will be created at Audi’s Motorsport Competence Center in Neuburg an der Donau, Sauber will develop and manufacture the race car at its site in Hinwil (Switzerland). Sauber will also be responsible for planning and executing the race operations.

    “We are delighted to have gained such an experienced and competent partner for our ambitious Formula 1 project. We already know the Sauber Group with its state-of-the-art facility and experienced team from previous collaborations and are convinced that together we will form a strong team,” said Audi AG member of the board for technical development Oliver Hoffmann. For example, Audi Sport has already regularly used the Sauber Group’s high-tech wind tunnel in Hinwil, just under four hours away by car, during the successful Le Mans era and during the development of the Class 1 touring car for the DTM.

    “Sauber is a first-class partner,” he added.

    “Audi is the best partner for the Sauber Group. It is clear that both companies share the same values and vision. We are looking forward to achieving our common goals with a strong and successful partnership,” said Sauber Holding chairman Finn Rausing.

    Development of the power unit, which consists of an electric motor, battery, control systems and a combustion engine, is already in full swing at the facility of the specially founded Audi Formula Racing in Neuburg an der Donau. More than 120 employees are already working on the project. “Sauber is a first-class partner for the use of the Audi Power Unit. We are looking forward to working with an experienced team that has helped shape many eras of Formula 1 history. Together, we want to write the next chapter starting in 2026,” said the company’s managing director Adam Baker.

    The expansion of the Neuburg facility is in full swing. The timetable up to the first race with Audi participation in the 2026 season is ambitious. The expansion of the Neuburg facility in terms of personnel, buildings, and technical infrastructure should be largely in place in 2023. The first tests with the power unit developed for the 2026 regulations in a Formula 1 test car are planned for 2025.

    Formula 1 is taking a big step towards sustainability with the new regulations that will come into effect in 2026. This was an important prerequisite for Audi’s decision to enter the championship. The power units will be more efficient than they are today, as the proportion of electric power will increase significantly. The electric drivetrain will then have nearly as much power as the internal combustion engine, which comes to 400 kW (544 hp). The 1.6-liter turbocharged engines will be powered by sustainable synthetic fuel that is CO2-neutral (according to EU standards). Formula 1 has also set itself the goal of being CO2-neutral as a racing series by 2030.

  • Elon Musk makes a human appeal to advertisers few hours before Twitter deal

    Elon Musk makes a human appeal to advertisers few hours before Twitter deal

    Mumbai: Elon Musk, the billionaire businessman, donned a serious hat with his human appeal on Twitter, just hours after his amusing entry at the company’s headquarters in San Francisco, California, with a toilet sink in his hand on Thursday. He also posted a video on the social media platform with the caption, ‘Entering Twitter HQ-Let that sink in.’ And this time around, the Tesla chief is determined to seal the $44 billion deal on 28 October, which is reflected in his Twitter bio as it now reads “Chief Twit.”

    In his most recent post, Musk expresses his concern, has requested advertisers to work together, and says that he is buying Twitter to help humanity. The post reads, “I wanted to reach out personally to share my motivation for acquiring Twitter. There has been much speculation about why I bought Twitter and what I think about advertising. Most of it has been wrong.”

    He goes on, “The reason I acquired Twitter is because it is important for the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner without resorting to violence. There is currently a great danger that social media will splinter into far right-wing and far left-wing echo chambers that generate more hate and divide our society.”

    As Musk points out in his post, “In the relentless pursuit of clicks, much of traditional media has fueled and catered to those polarised extremes, as they believe that is what brings in the money, but, in doing so, the opportunity for dialogue is lost.”

    Citing his reasons for buying out the social media platform, he explains, “That is why I bought Twitter. I didn’t do it because it would be easy. I didn’t do it to make more money. I did it to try to help humanity, whom I love. And I do so with humility, recognising that failure in pursuing this goal, despite our best efforts, is a very real possibility.”

    He adds, “That said, Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences! In addition to adhering to the laws of the land, our platform must be warm and welcoming to all, where you can choose your desired experience according to your preferences, just as you can choose, for example, to see movies or play video games ranging from all ages to mature.”

    “I also very much believe that advertising, when done right, can delight, entertain, and inform you; it can show you a service or product or medical treatment that you never knew existed but is right for you. For this to be true, it is essential to show Twitter users advertising that is as relevant as possible to their needs. Low relevancy ads are spam, but highly relevant ads are actually content,” brings out Musk.

    He wraps up his post with, “Fundamentally, Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise. To everyone who has partnered with us, I thank you. Let us build something extraordinary together.”

    Musk originally offered to buy the social media company earlier in April. But later backed out of the deal in July. After Twitter sued the 51-year-old billionaire, he offered to complete the deal. The court ordered Musk to do so by 28 October 2022.

  • Pearson ropes in VMLY&R to launch ‘PTE Kar, Befikar’ campaign

    Pearson ropes in VMLY&R to launch ‘PTE Kar, Befikar’ campaign

    Mumbai: Pearson has rolled out a new campaign for the Pearson Test of English—”PTE Kar, Befikar.” The campaign is conceptualised and executed by VMLY&R India.

    The goal of this campaign is to connect the brand with consumers by highlighting the Pearson Test of English as a new age test that empowers students to be confident and not stress about the test. With benefits like unbiased two-hour computerised tests and faster results, PTE lessens the stress on the candidates and helps them be at their best. It removes unnecessary hurdles and makes life simple for them so that they can be their confident self not only on this test but also when they face the outside world during college admissions, job interviews, or even as individuals going about their regular activities.

    To launch the campaign, VMLY&R took the “Befikar” attitude a step further by associating it with an act that personifies being “worry-free.” The act of whistling to oneself is an act that usually signifies freedom from stress and worry. The agency turned the whistle into a creative device that perfectly captures the “Befikar” vibe and resonates with the test takers’ determination and commitment.

    Also, for better reach and engagement, the whistle was introduced in collaboration with relevant influencers in two phases. In the first phase, the influencers teased the audience by whistling carefreely, thanks to PTE, and in the second phase, they revealed the reason why PTE has made everyone go “Befikar.”

    VMLY&R India creative director Nikita Parmar said, “PTE is different. An unbiased test, which is more like a friend or a mentor, who pushes you to do your best while you stay stress-free, or ‘Befikar.’ The aim is to make PTE synonymous with being stress-free, so we thought of what it is that resonates with ‘Befikar,’ and the whistle tune was born. We tend to whistle when we are at our relaxed best. PTE’s signature tune will remind and assure people to appear worry-free for the test and pursue their dreams.”

    Further, to establish the core messaging for PTE, the launch campaign has been divided into four stages. Starting with making the test takers take notice, making them think by establishing superiority over other tests, giving them reasons to stay focused, each stage plays a vital role in the journey.

    The campaign throws light on the dream that studying or moving abroad is exciting and full of possibilities and was executed with the Befikar vibes across digital and social platforms with music created by multi-Grammy Award winner Ricky Kej.

    English Learning vice president of marketing Rachel Exton said about the campaign, “At Pearson, we always put the ‘learner’ at heart; be it our products, our customer experience, or our communication. We want to talk to our customers in their language, in a way that embraces their cultures, acknowledges their challenges, and truly reflects their journeys. This has been the genesis of our new marketing campaign, “PTE Kar Befikar.” We understand the stresses and considerations that come with the decision to move abroad and how overwhelming the whole experience can be. The English proficiency test, which is a high-stakes test and a compulsory one, should be the least of their worries. This is where the Pearson Test of English (PTE) comes in.”

  • How to Minimize the Chances of Claim Rejection

    How to Minimize the Chances of Claim Rejection

    There are many scenarios where the policyholder’s nominees have had their claims rejected by insurers. While it may have been a shock to them, there are always well-defined reasons behind the same at the insurance company’s end. Here are some insights on the key reasons behind such rejections and the steps you can take as a policyholder to minimize them and ensure that your beneficiaries receive the financial assistance you wish for them.

    Reasons for claim rejection and how to avoid them in the first place

    Before purchasing your policy, you must thoroughly compare various insurance plans in the market. You must also have calculated your total premium payment and expected returns using the various online life insurance calculators. However, many people do not put the same emphasis on filling up their insurance forms and also skip reading their policy documents.

    Suppose Krishnan Sharma has a life insurance policy with a sum assured of Rs. 50 lakh. In this case, due to his untimely demise, his family files a claim for receiving this amount. However, the claim is rejected since his name in the policy document is Krishnen Sharma (misspelt). Many such cases happen on account of these minor discrepancies.

    Here are some of the most common reasons behind the rejection of claims and how you can avoid them outright.

    • Lack of awareness – Many policyholders do not read through the list of inclusions and exclusions. They remain unaware, and as a result, their nominee(s) end(s) up filing claims for events that are not covered by the policy. It equates to a serious breach of the terms and conditions of the insurance policy agreement. Additionally, several things, like waiting periods, should be kept in mind if your policy has a critical illness rider. You should carefully read the policy document while getting the plan.
       
    • Not revealing authentic information – Many people do not fully disclose vital information like their income, educational qualifications, age, occupation type, any existing insurance policies, pre-existing health/medical issues, etc. Coverage is given based on the details you provide in the insurance proposal document. Any gaps may lead to claims being rejected by the insurance company once it finds the actual facts. Be totally honest while applying for your insurance policy. Do not conceal anything since you do not want a future scenario where the claim is denied on these grounds.
       
    • Proposal form disparities – There may be several gaps in the proposal form if agents or third parties fill them. This may lead to serious issues for declarations since the policy is underwritten with the wrong information. Whenever any claim is filed, the insurance company will verify the details, and naturally, the claim is very likely to be rejected if there are any loopholes. The best solution in this regard is to fill up and check the proposal form by yourself instead of depending on any third party. Always provide authentic documents while buying your policy. Whenever you receive the document with the application form photocopy, check if there are any errors. If there are any discrepancies, immediately contact your advisor or insurance company to rectify the same. In case you are buying the policy online, make sure to double-check everything before submitting it.

    These are some common reasons why insurance companies end up rejecting consumer claims. While it is their duty to honour their commitments, they also have to uphold standards of transparency. This means that only genuine insurance claims can be honoured. That is where the policyholder also plays a part in the proceedings.

    A key metric you can look at before purchasing your insurance policy is the company’s claim settlement ratio. It is the number of claims settled by an insurer in a fiscal year against the total number of claims received in that year. It is typically represented by a percentage. You need to look for a higher claim settlement ratio, as it will signify a higher chance of settling your nominees’ claims.

    Some critical details that you should know about

    As per the Insurance Act, 1938 any life insurance policy claim (those held for at least two years) may be rejected if the insurance company proves that the policyholder had suppressed any material information or gave inaccurate and wrongful details while buying or renewing their policy.

    The industry rules are that insurance companies should settle and honour claims within thirty days of receiving all the documents. If any added verification is needed, the insurance company should finish all these procedures within six months from the claim’s written intimation. If the insurer does not settle any claim within these six months, it will have to pay interest on the amount payable to the customer.

    Conclusion

    Here are some key takeaways that you should remember while purchasing or renewing your insurance plans:

    • Always buy insurance directly from a reputed insurance company or advisor/agent. Do not forget to check the claim settlement ratio of the insurer.
    • Make sure that you fill-up the insurance proposal form yourself and double-check it before submission
    • Provide all genuine documents as required
    • Do not conceal or suppress any facts since it may lead to claim rejection
    • Make sure you double-check the application form photocopy you get with the policy document afterwards. If you find any errors, then notify your insurance company immediately to fix the same.

    These things will keep your nominees safe from claim rejections in the future. Therefore, investing a little time and effort into the process while purchasing an insurance plan is vital.