ITV

Category: MAM

  • Tata 1mg launches #RiseAgainstDiabetes campaign in association with NDTV

    Tata 1mg launches #RiseAgainstDiabetes campaign in association with NDTV

    Mumbai: Ahead of the World Diabetes Day, 14 November, India’s largest digital health platform Tata 1mg is launching a video campaign #RiseAgainstDiabetes in association with the leading news channels, NDTV India and NDTV 24×7.

    The three-day campaign, which launches on 12 November is built around three vignettes of approx. one minute duration each, with NDTV anchor, content head & chief correspondent, special projects Ambika Singh Kahma. The whole concept of the campaign is to educate people with diabetes or at pre-diabetic stage and their families about taking full control of the disease through lifestyle modifications and adherence to treatment regimen. It urges all viewers to opt for regular health checkups, frequent doctor consultations & adherence to the timely intake of medicines. This helps to detect the disease at an early stage.

    The vignettes show Kahma interacting with Tata 1mg vice president – medical affairs Dr. Rajeev Sharma, Medanta the Medicity, Gurgaon chief diabetes educator & nutritionist Chhavi Kohli (also on advisory panel of Tata 1mg), and a Tata 1mg customer Sanjay Agarwal. The host interacts with them to know more about the ways in which one can overcome the disease through early diagnoses, diet and lifestyle changes and regular timely annual health checkups.

    Sharma talks about the increasing burden of diabetes in India and how Tata 1mg educates and encourages users to do regular lab tests, routine doctor check-ups, lifestyle modification and adherence to timely medications.

    Kohli talks about ‘eating the right way’ which is to nourish the body by taking various nutrients in the right proportion and right time and how Tata 1mg creates authentic and simple-to-follow informative content on social media.

    The host interacts with Agarwal who talks about how Tata 1mg has supported him throughout his diabetes journey by delivering medicines on time with efficient home lab test service while sharing practical informative tips on social platforms.

    These vignettes will run on NDTV India & NDTV 24X7 for three days starting from 12 November till 14 November.

    Said Tata 1mg business head – ePharmacy Prateek Verma, “The #RiseAgainstDiabetes campaign has been designed to improve knowledge of the people about diabetes, a disease that is rapidly spreading in Indian society. It educates them about the complications associated with avoiding or delaying diabetes treatment, as well as the need to control the disease by maintaining the optimum sugar levels in the body. Diabetes can be tackled with a balanced and healthy diet, an active lifestyle, timely prescribed medications, regular health checkups, and planned doctor visits. And now accessing healthcare is just a click away with Tata 1mg which offers a diverse product portfolio for diabetes management. We are quite excited to partner with NDTV for making this campaign widespread among the masses”

    Tata 1mg Labs clinical head Dr. Prashant Nag said, “The objective behind the #RiseAgainstDiabetes campaign is to address the growing need for diabetes education and prevention among the audience. In India, one in eleven people suffer from diabetes. According to recent data, one in every 3 samples tested at Tata 1mg labs in the past eight months shows high blood sugar. This indicates high incidence & increased requirement of good diagnostics services for diabetes in our country. Diabetes imposes lifelong demands on people living with the disease and their families. Because people with diabetes do better when they take active control of their own care, it is of paramount importance that they receive ongoing, high-quality diabetes support that is tailored to their needs and delivered by skilled health professionals.”

    Verma added, “The Tata 1mg platform has a variety of solutions for diabetic patients. This includes custom lab packages, care plan memberships where members can get rapid delivery, free shipping, extra discounts on prescription medicines etc. With this campaign, we hope to raise greater awareness among patients about the benefits associated with effectively managing the disease and how Tata 1mg is playing a pivotal role in resolving their health concerns by being readily accessible.”

    Kahma stated, “We are delighted to partner with Tata 1mg for this important cause. World Diabetes Day is an important day to amplify the message of diabetes control and management, and we are glad to play our part in spreading greater awareness about the disease. Over the years, diabetes has become a major health concern in the country, and through this collaboration, we hope to restore hope in diabetic patients and urge them to take charge and fight this disease with the right guidance and approach.”

  • Otrivin’s new initiative turns air pollution into pencils

    Otrivin’s new initiative turns air pollution into pencils

    Mumabi: Otrivin Breathe Clean has launched a new initiative, “Pollution Capture Pencils,” turning pollution waste by-products into school supplies for local children.

    Air pollution is considered the world’s largest environmental health threat, with 98 per cent of children in India breathing toxic air.

    The programme promotes the adoption of everyday actions that help reduce the impact of air pollution on children’s breathing health.

    For the first phase of this initiative, three schools with the poorest air quality across Bengaluru were identified to partner with. Otrivin Breathe Clean installed twenty-two sustainable and self-cleaning air purifiers across these three schools, in a bid to improve the air quality of approximately one thousand school children every day, in this innovative pilot project.

    After two months, these specially designed purifiers, installed both inside and outside the school buildings, had together cleaned over two billion cubic feet of polluted air. The toxic air particles, or ‘pollution residue’ were then gathered to mix with graphite.

    This mixture was used as the core of 10,000 pencils, which were specially produced and designed to be distributed by teachers to students for use as tools for multiple interventions to raise funds for the installation of more air purifiers. Otrivin Breathe Clean focused on the solution and transformed the pollution residue into pencils, which will act as instruments of change for the kids.

    The pencils, which come in specially designed packs designed by local Bengaluru artist Gautam Datta, reflect the identity and personality of each school and its students.

    Haleon Indian subcontinent head of marketing Anurita Chopra said, “We are led by our purpose—to deliver better everyday health to humanity. In order for people to be healthy, they need to be living in a healthy world, which includes having clean air to breathe. However, air pollution is having a catastrophic impact on our ability to breathe clean air, especially amongst children, who perhaps contribute the least to this problem but are affected the most. We hope that the “Pollution Capture Pencils” initiative, as part of Otrivin’s “Actions to Breathe Cleaner” program, inspires people to take simple actions to make the world a better place to live in and breathe. Do watch out for the next chapters of the campaign, wherein we use these pencils to bring forward the expressions of the children to help build awareness as well as help many more to breathe clean.”

    Panjurli Labs CEO Ashik SV said, “People all over the world are looking at India as a growing economy, but at the same time I feel India has a huge role to play in terms of helping the global economy. But first, we need to make the children healthy. Through this project, we are trying to ensure the same. The thing I’m happiest about is that every day more and more kids are able to breathe clean air for 6-7 hours per day and that we’re able to protect them during that time.”

  • PMG brings together Tendulkar & Dhoni for new campaign

    PMG brings together Tendulkar & Dhoni for new campaign

    Mumbai: Professional Management Group has brought together the two cricket legends—Sachin Tendulkar and Mahendra Singh Dhoni—in one campaign.

    Launched by the Association of Mutual Funds in India under SEBI’s guidance as a part of its investor awareness outreach program, the “Mutual Funds Sahi Hai” campaign aims to educate the common public about mutual funds and dismiss myths around them. 

    The AMFI campaign’s aim is to position mutual funds as a preferred investment option for potential investors. PMG finds commonality between financial goals, from taking calculated risks based on a wealth of experience to being aware of surprises from opponents as useful tips in staying a step ahead in matches and making the most of available resources. Hence, the two cricketers make a perfect choice for the campaign creating awareness around mutual funds.

    PMG, India’s first sports marketing company, first struck a deal with AMFI in 2020, which included legendary cricketers like Sachin Tendulkar and Mahendra Singh Dhoni. The association is now three years old and looks to grow stronger with each passing year.

    The AMFI is an association of all the asset management companies of the SEBI-registered mutual funds. The latest “Mutual Fund Sahi Hai” campaign, featuring these two cricket icons, encourages people to start investing in mutual funds through the monthly SIP route for their long-term financial goals, like their children’s future and retirement.

    Commenting on the long-term partnership, Sachin Tendulkar said, “It has always been a wonderful experience working with the AMFI team. With every campaign, the aim has been to generate greater awareness about the benefits of investing in mutual funds with a long-term view. This campaign is no different, and we hope to highlight the importance of investing along with saving, which is a crucial message for all.”

    Referring to the importance of investing for the long term, M. S. Dhoni explained, “Staying put for the long term is what works best, be it cricket or investments. Mutual fund investments are managed by qualified professionals who have in-depth knowledge of the markets and are backed by years of research. Investing at least some portion of your savings in mutual funds will help you achieve long-term financial goals, is the key message that we are trying to convey with this campaign.”

    AMFI chief executive N. S. Venkatesh said, “This is the third year of our association with Sachin Tendulkar and Mahendra Singh Dhoni. Their contribution to Indian cricket has been exceptional, and people look up to them. Bringing them together for this campaign was a big step towards bringing mutual funds closer to the general public. The response has been great, and we couldn’t have asked for more. We thank PMG for getting this organised for us.”

    Professional Management Group COO Melroy D’souza added, “This is a landmark moment for Indian TV as two of the biggest legends from the sporting world come together for a campaign. Both Sachin Tendulkar and MS Dhoni stand for trust, belief, and long-term vision, which are synonymous with AMFI’s campaign vision. We at PMG are thrilled that we managed to get them together and will continue to work on out-of-the-box ideas and create an impact.”

  • Weekend Unwind with: ThinkInk Communications CEO & founder Radhika Nihalani

    Weekend Unwind with: ThinkInk Communications CEO & founder Radhika Nihalani

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better.

    This week’s session features ThinkInk Communications CEO and founder Radhika Nihalani, who has a proven track record of designing and delivering strategic communication plans and campaigns that have a long-term impact on the brand’s target audience.

    Nihalani set up Think Ink Communications to offer effective and engaging PR solutions. With over 15+ years of expansive experience across fields.

    Nihalani’s repertoire of work includes corporate communications, media relations, and image management. Prior to founding Think Ink Communications, Nihalani led publicity strategies for personalities like Ronnie Screwvala and Shiamak Davar and brands like Imagine TV, Wizcraft, and Blue Dart, amongst others. In a short span of five years, Radhika has led Think Ink Communications to be recognised as one of the top ten PR agencies in the country that offers the most innovative PR solutions in the business.

    Till date, the company has serviced over 100 clients across hospitality, lifestyle, entertainment, and corporate. An avid reader and traveller, Nihalani’s passion also includes fitness and music.

    So, without further ado, here it goes…

    • Your mantra for life

    Aim for the stars, and the sky will be yours one day. 

    • A book you are currently reading/plan to read

    I haven’t found time to read a book in a while. But I am a huge fan of thrillers and plan to get my hands on the latest Keigo Higashino book soon.

    • Your fitness mantra, especially during the pandemic

    Every day, set aside 30 minutes for yourself to do something you enjoy, such as running, walking, stretching, climbing stairs, or dancing. Intensity is not as important as consistency.

    • Your comfort food

    Pizza, pasta, butter chicken! 

    • When the chips are down a quote/ philosophy that keeps you going

    There is nothing that can’t be figured out. 

    • Your guilty pleasure

    Instagram.

    • When was the last time you tried something new?

    I am a mother of two who owns and operates two businesses; I am constantly trying new things. 🙂

    • A life lesson you learnt the hard way

    Humour helps you sail through the hardest situations.

    • What gets you excited about life?

    The thrill of setting personal and professional goals for myself and seeing them come true!

    • What’s on top of your bucket list?

    Opening many new verticals in my company and buying a vacation home.

    • If you could give one piece of advice to your younger self, what would it be?

    Never stop working hard. 

    • One thing you would most like to change about the world

    Less hate and less judgement. 

    • An activity that keeps you motivated / charged during tough times

    Thinking of ideas and figuring out solutions. It completely revitalises me!

    • What lifts your spirits when life gets you down?

    Hanging out with my children!

    • Your go-to stress buster

    A good run!

  • DSP Mutual Fund hands over performance marketing duties to Puretech Digital

    DSP Mutual Fund hands over performance marketing duties to Puretech Digital

    Mumbai: Puretech Digital has bagged the performance marketing mandate of DSP Mutual Fund, one of the leading mutual fund investment companies backed by the 150+ year old DSP Group. As a part of this partnership, the agency will handle digital media planning along with performance marketing for the brand.

    Bagging the mandate in a multi-agency pitch, Puretech Digital will be responsible for driving growth with the help of its specialised services under performance marketing, both paid and organic. Additionally, the agency will focus on crafting effective and innovative solutions to amplify the growth and reach of the brand.

    Speaking on winning the new client, Puretech Digital senior vice president Kamaljit Saini said, “We are incredibly delighted to be associated with the DSP Mutual Fund Team. With our performance marketing abilities and strong data-driven approach, we look forward to creating new benchmarks in growth together.”

    Adding to it, Puretech Digital CEO Prashant Deorah said, “Adding DSP Mutual Fund to our clientele is a testimony to the good work we do in the BFSI sector. We are glad to partner with a heritage brand like DSP Group, and we look forward to our association with them.”

    Commenting on the partnership, DSP Mutual Fund vice president for digital business Manish Rathi said, “We believe Puretech Digital has strong expertise in the digital marketing space, and we are already seeing some promising early results. This association will help us innovate and creatively meet our business growth plans.”

  • “AGIF’22 : A first of its kind festival to celebrate and recognize the animation talent on 26th and 27th of November”

    “AGIF’22 : A first of its kind festival to celebrate and recognize the animation talent on 26th and 27th of November”

    AGIF’22 : A first of its kind festival to celebrate and recognize the animation talent in the country powered by the motto #AnimationforEveryoneon the 26th and 27thof November at Pioneer Hall, Bandra West, Mumbai.

    70+ animation films from across the globe competing for awards and two special international film packages. Special film package screenings from Best of O!PLA Poland and Best of Annecy 2022.

    Live sessions with E. Suresh, Vaibhav Kumaresh, Pierre Sylvain Gires, the biggest names in the Indian Animation and Gaming scene and so much more.

    Partnering with recognised Institutes, bringing the best minds in animation education to discuss the roadmap of the future of design and animation.

    The Animators’ Guild of India brings to you the very 1st edition of its homegrown animation film festival that goes beyond the shores, presented by Solitaire. The AGIF looks to celebrate the diverse voices in the field of animation, recognize talent and grow awareness. Solitaire is India’s fastest-growing real estate brand. Known as progressive, innovative and transparent, backed by a legacy of over 40 years and many accolades to their name.

    Get ready to witness #MadnessInMotion. Animation film screenings, live-wire panel discussions, exciting hands onworkshops, live music and an all day open pop-up bazaar, food truck, kids zone, VR Games, the festival packs in something for everyone. Dive into two packed days in the heart of the media capital, Mumbai.

    Strap on your seatbelts and get ready for an animated ride! With 70+ animated films from 7 competition categories, a special animation film package from Poland and Annecy, in-depth discussions with some of the celebrated Indian animation film directors, the festival brings you the best Indian and international animation talent. Discover music videos, short films, animated promotions and much more!

    Witness the first international premiere of the short film Hardboiled by stop motion legend and director Peter Sluzka of Studio Hornet, New York. Peter Sluszka is an award-winning multi-media director with strong roots in stop motion and over 20 years of perfecting his craft. Hardboiled is his labour of love.

    Go behind the scenes with veterans E Suresh, founder and head Studio Eeksaurus and Vaibhav Kumaresh of Vaibhav Studios as they share their newest projects. Kandittund, an independent short produced at Studio Eeksaurus, is an animated tribute to the quirks and charisma of regional stories and the storytellers and is already a headliner at many festivals. Journey within the mind of award winning director, producer Vaibhav Kumaresh on his upcoming feature film “Welcome to the Jungle”.

    Step into the world of gaming with Pierre Slyvian-Gires, Senior Producer, Ubisoft (Paris, Pune). Founded in 1986, Ubisoft is one of the World’s leading game design companies with over 21,000 global employees. With over 12 years of experience in management, video creation, shooting, motion design, 2D/3D animation, compositing – Pierre manages a team of over 100 in-house talents and external collaborators and brings a wealth of knowledge from the game building universe.

    An artist, a YouTuber, Instagrammer and TV personality, host of the popular show M.A.D (Pogo, Cartoon Network, SEA), Mad Stuff with Rob and now a social media star with more than4Million followers across, join Art Guy Rob on his journey with #Artfluence.

    Hear from the sharpest, brightest, and biggest names in the field as they unpack the future of the industry and animation education in India. Discuss the development of original content: From Script Screen.

    Join Tejas Nair of Vorlds in an immersive talk on how Indian creators utilize an open, accessible, multi-chain Metaverse platform to build for their community and brands. Vorlds is making AGIF22 one of the first few Indian film festivals to be actively present in the metaverse.

    And if you just want to take a quick break from all the motion onground, walk out into the Pop Up Bazaar and take a relaxing bite at the food stalls. Groove to some live music by upcoming musicians, Ishaan Nigam, Sherise D’Souza and Tushar Sharma (Bunny M)  as you enjoy a refreshment.

    Come join us for this action packed 2 days of #MadnessinMotion at the AGIF’22 on the 26th and 27th of November at Pioneer Hall, Bandra West, Mumbai!

    What: AGI Film Festival
    When: 26th and 27th November
    Where: Pioneer Hall Bandra West, Mumbai
    How: https://in.bookmyshow.com/activities/animators-guild-india-fest-2022/ET00343198

    www.agifest.com

    #SolitairePune #AGIF22 #TripCreativeServices #PrateekSethi #PierreSylvianGires #ESuresh #VaibhavKumaresh #FuljhadiEvents #IshaanNigam #SheriseDSouza #TusharSharma #BunnyM #Bandra #MumbaiWeekend    

    About Animators Guild of India

    The Animators Guild of India is a community of artists, animators, designers and enthusiasts, that aims to be a pioneering platform to represent the animation scene in India. They dream of showcasing all the lovely work being done by Indians at home and across the world and create a distinct voice that celebrates Indian Animation.

    About Solitaire

    Solitaire is India’s fastest-growing real estate brand. Since its inception, Solitaire has endeavoured to become an inspiring icon of marvellous engineering and devoted leadership. By achieving momentous milestones, the brand has capitulated towards success and has carved a distinctive niche for itself.
    SOME HIGHLIGHTS
    45 Completed Projects
    39 Lakh SFT of Ongoing Commercial Developments
    3,000+ Retails Units being developed
    14,000+ Homes being built in Pune
    3,800 Cr worth Worth of Acquired stressed portfolio in Mumbai & Pune
    460+ Acres of Master Development
    Also, has bagged 4 Prestigious National & International Property Awards by Asia Pacific Property Awards & Realty Plus for its innovative project

    About the festival core team:

    Prateek Sethiis Founder Creative Director at Trip Creative Services, a multi award winning communication design house based out of Mumbai and Pune. An animator, producer, director, designer, an avid aerial cinematographer, ex host of the hit kids science curiosity based show – FAQ on Pogo TV | Cartoon Network SEA, TEDx Speaker and winner of Times 40 Under 40. With over 17 years of experience, always on the lookout for new and exciting ways to engage audiences.

    Rituparna Sarkar is the Founder and Creative Director of VISUAL SARKARSM – a boutique Animation and Visual communication studio, a designer with over 14 years experience in the Media and TV Industry and a published author and illustrator with Penguin India.
    Snigdha Rao is an animation film director, design educator and media professional with over 14 years of experience.

    The event is managed by Fuljhadi Events.

  • Famous Innovations onboards Mitali Srivastava Hough as national planning head

    Famous Innovations onboards Mitali Srivastava Hough as national planning head

    Mumbai: Famous Innovations has roped in Mitali Srivastava Hough as national planning head for its Mumbai, Delhi and Bangalore offices. She will also lead strategic planning for Garage, the digital and content agency from the group.

     With nearly 22 years of work experience, Hough is the first planner in Indian advertising who co-founded a successful ad agency called Utopeia Communicationz and followed it up by another agency called Equal that specialised in CSR solutions. An accomplished strategic planner, digital expert, trainer and researcher, she has undertaken in-depth thought leadership on various consumer groups and is known for her disruptive approach to brand building.

    Her career spans over brands like Volkswagen, J&J, Reliance Retail, Bournvita, Neutrogena, Nivea, Big Bazaar, Asian Paints, etc. Prior to steering the ship as an entrepreneur, she worked in DDB Mudra as associate vice president, across verticals of DDB India, DDB Health & Lifestyle, Rapp India & Tribal DDB. She has also worked at Ogilvy & Mather and TBWA India. Her awards include golds at Effies, AME, James Burke & Indian Marketing Awards.

    Famous Innovations founder and chief creative officer Raj Kamble commented, “At Famous Innovations, we don’t just make ads. We aim to be partners with our clients and take accountability for their business, growth, and brands.  Hough is one of those rare planners who champions this approach and has been effective and disruptive with MNC brands as well as entrepreneur-led brands from India. We are really excited about our partnership with her. Famous Innovations is gearing up to take a bigger leap as a group by bringing such unique talent together.”

     Hough adds, “After being an entrepreneur for so long, I have evolved as a planner, and I wasn’t comfortable joining a place that would put me in just one box. Kamble has created a very interesting hybrid creative, planning and digital culture in Famous that resonated with my journey. His sharp creative acumen matches an equally strong business mind and everyone in the Famous group is being led to follow this new approach to advertising and marketing which is media agnostic, insight-led, creatively sharp and ROI focused for the client.”

    For the record, Famous Innovations is a seven-time winner of South Asia Independent Agency of the Year, Digital Agency of the Year 2021 and the second most awarded agency at Goafest Abby’s x The One Show. Its list of clients includes Haier, Burger King, Titan, Times Group, Unilever, Van Heusen, Platinum Jewelry, Pernod Ricard, AB InBev, etc

  • Agoda ropes in Rashmika Mandanna to launch first ad film in India

    Agoda ropes in Rashmika Mandanna to launch first ad film in India

    Mumbai: Agoda has launched its first-ever digital ad in India, featuring popular actress Rashmika Mandanna. The campaign film was launched on Facebook and YouTube on 7 November.

    The campaign is designed by McCann Worldgroup. The agency leveraged their deep cultural understanding of evolving India to create a concept that resonates with families throughout the country.

    The ad film addresses pain points faced by many when trying to plan a family holiday. It features a lighthearted reenactment of classic Bollywood scenes while highlighting the difficulties in incorporating everyone’s needs into the final destination decision process.

    The ad messaging seeks to focus on the ease of planning and booking travel on Agoda’s hassle-free platform and app. This campaign has the theme, “Holiday Bookings? No more drama” encourages travellers to try Agoda, and is part of its growing focus on the India market, following successful influencer campaigns across the country over the last year.

    In a nod to real life’s obsession with capturing everything on camera, the ad opens with Mandanna in a home setting surrounded by her “reel” family, trying hard to book a vacation that satisfies everyone’s needs.

    Her family is seen debating over different aspects of the vacation and their personal preferences, including affordability, activities, spacious rooms, and free breakfast, among others. Over the top and quirky personalities that mimic relatable characters Indians have grown up watching—a mother with a thali in her hand, brothers dressed like bickering warriors, and a father “balancing the books” or “holding the purse strings”—are saved with the help of Mandanna using the Agoda app to find solutions to their woes.

    Agoda senior vice president of marketing Matteo Frigerio explained, “India is a dynamic market and one where we have seen real growth for our accommodation and flight products. We want to connect more with Indian travellers and partners alike, and we hope this collaboration with Mandanna will reflect the fun side of our brand, endearing us to Indian customers in a memorable and relatable way. The ad strikes a chord because it weaves in the real-life dilemmas faced by many people booking a family getaway, while working with Mandanna gives Agoda added authenticity and profile to reach new audiences in India.”

    Speaking on the partnership, Mandanna said, “I love to set off on new adventures whenever my filming schedule permits, and I need a travel app that lets me plan those trips easily. When travelling with family or friends, as I’m sure many people can relate, you want to make sure everyone is happy and their needs are met, but it can take a lot of back and forth to make that happen perfectly! I loved Agoda’s approach to this ad, which played on those real-life dilemmas in a fun and engaging way. We had fun filming in a Bollywood-esque style with me as the heroine who manages to use the Agoda app to find a holiday spot that suits my macho ‘brothers’ need for a gym, my ‘mother’s’ request for free breakfasts and of course my ‘dad’s’ desire for great value deals. I am thrilled to have partnered with Agoda for their first-ever digital ad in India, and hope you #TryAgoda while planning your next trip.”

  • Thomas Cook India & SOTC Travel launch range of winter holidays

    Thomas Cook India & SOTC Travel launch range of winter holidays

    Mumbai: Thomas Cook (India) and SOTC Travel have joined forces to launch an extensive range of luxury, ready-to-book, air-inclusive, land-only, and customizable winter holidays across top domestic and international destinations.

    Showcasing winter at its best, Thomas Cook (India) & SOTC Travel have incorporated exceptional experiences: aurora hunting in Sweden; Finland’s husky safaris; stays in an ice hotel or glass igloos in Norway with spectacular views of the northern lights; snowmobiling, snowboarding, and tobogganing in Lapland; and a visit to Santa’s village in Rovaniemi. A diversity of wellness: from Iceland’s geo-thermal Blue Lagoon to the Swiss spa town of Bad Zurzach. Distinctive gastronomic options include fondue aboard Zurich’s Fondue Tram or exclusive winery trips to Chamonix, Burgundy, and California’s Napa Valley.

    Thomas Cook & SOTC domestic winter portfolio includes outdoor adventure like biking and camping trips; skiing, rock climbing, and sleighing at Patnitop, Kashmir, or a myriad of winter festivals, including Gujarat’s Rann Utsav, Jaisalmer’s Desert Festival, and Nagaland’s Hornbill Festival. The companies’ winter range includes luxury stays in Kashmir’s Khyber/Qayaam, Tamara/Gateway, Coonoor, or glamping in Rajasthan.

    Ensuring customer delight, the companies’ live video connect platform seamlessly connects customers directly with holiday experts via a video call/chat, without having to download additional apps/software.

    Thomas Cook (India) president & country head of holidays, MICE, and visa Rajeev Kale said, “Customer confidence in travel is back, driving high demand for winter travel. We have launched our distinctive winter holidays that offer spectacular winter vistas and unique snow experiences, romantic locales for couples, and winter cuisine-wine across India and international favourites. Customers can select from our array of value to luxury, ready-to-book or personalised options – to plan a truly once in a lifetime experience. Our special Buy One Get One Free and cash discounts/vouchers are sure to sweeten the deal!”

    Adding to it, SOTC Travel president and country head Daniel D’souza said, “Our consumer data reveals that 68 per cent of respondents are keen to travel during the winter. To capitalise on this demand, we are delighted to present a range of winter wonderland experiences, such as thrilling snow activities, rejuvenating wellness and gastronomic experiences, and a special visit to Santa Claus’ village in Finland. We’ve targeted India’s millennials with exciting outdoor adventure, families with fun experiences, and the HNI-UHNI segment with luxury stays and wellness.”

  • TV ad volumes grew 2% in in July-Sept’22 vs Jan-Mar’22: TAM AdEx report

    TV ad volumes grew 2% in in July-Sept’22 vs Jan-Mar’22: TAM AdEx report

    Mumbai: On Wednesday, TAM AdEx released a television advertising quarterly report from July to September 2022. According to the report, the TV ad volume increased by two per cent for the same period over January to March 2022 and by four per cent over April to June 2022.

    The top three industries of advertising on television maintained their ranks during the period as compared to April to June’ 22.

    According to the report, food & beverage (F&B) topped with 21 per cent, while auto registered the highest positive shift in ranking, i.e., from 13th to ninth. Household products and education were among the other industries with positive rank shifts. Personal healthcare was the only sector among the top 10 to move down in rank, the report added.

    From July to September 22, the top ten categories added a 29 percent share of ad volumes.

    Mosquito repellents and ecommerce (online shopping) were the new entrants in the top 10 list. Shampoo moved down from third place in April to June’22 to ninth place in July to September ’22.

    FMCG players ruled the list of the top 10 advertisers, with Reckitt leading the list. HUL, Reckitt, and Brooke Bond remained the top three advertisers, with Reckitt replacing HUL in the top position from July to September’22.

    For the current period, the top 10 advertisers together contributed 40 per cent of ad volumes. Six out of the top 10 brands were from Reckitt Benckiser.

    The top 10 brands added 11 per cent to the total TV ad volumes from July to September ’22.

    Procter & Gamble home products and Colgate Palmolive India were the new entrants in the top 10 list.

    Adding to this, July to September ’22 had the highest number of brands compared to the previous two quarters.

    In terms of categories, toilet soaps topped the list with the highest growth in ad secondages in July to September ’22 vs. April to June’22 i.e. 1.5 times, while mosquito repellents witnessed the highest growth per cent, i.e. 2.2 times, in comparison to April to June’22.

    News and GEC (general entertainment channels) were the most popular genres on television, with more than 55 per cent of ad volumes. When compared to the previous two quarters, the volume share of news ads decreased from July to September 22.

    The top five genres contributed 90 per cent to the total TV advertising volumes in the first three quarters of 2022.