ITV

Category: MAM

  • Muthoot Finance launches ‘Bharosa India Ka’ campaign with Madhuri Dixit

    Muthoot Finance launches ‘Bharosa India Ka’ campaign with Madhuri Dixit

    Mumbai: Muthoot Finance has launched a new integrated marketing  campaign titled Bharosa India Ka featuring Madhuri Dixit, who came on board as brand ambassador with the brand earlier this year.

    Over the years, with over 72 crore people (including repeat customers) having benefitted  from its products and services, and with over 2.5 lakh people reaffirming faith in the brand  on a daily basis, across the length and breadth of the country, Muthoot Finance enjoys  immense trust of the people. The recent certification granted to Muthoot Finance, as the  No. 1 Most Trusted Financial Services Brand by The Brand Trust Report 2023, for a seventh year running is testimony of the trust the brand has ‘earned’ over a long period of time.

    The 360-degree campaign, Bharosa India Ka, launched on 1 August 2023 is a humble  recognition of this trust, as also a way to express the brand’s gratitude towards people  who have maintained their preference and faith in Muthoot Finance. The campaign  reaffirms the brand’s traditional leadership status in the Gold Loan segment while bringing  attention to its various loan offerings such as Housing Loans, Personal Loans, and Vehicle  Loans as well as providing Gold Loan at Home services.

    Mindshare CEO South Asia Amin Lakhani said, “It is with great excitement that my team  and I look forward to “Bharosa India Ka” which is the latest integrated marketing  campaign from Muthoot Finance. The campaign through its powerful creative effortlessly  brings out the key distinction of Muthoot Finance truly being a Financial supermarket with  an unparalleled distinction of being the most trusted brand. We firmly believe that to create maximum impact, the message as strong as this should  be served to the target audience in its entirety. Through our 360 degree amplification  across all relevant mediums, Mindshare will strive to ensure that this campaign reaches  out to the maximum audiences ensuring maximum exposure and highest ROI for the  brand.”

    Speaking about the campaign, The Muthoot Group joint manager Alexander George Muthoot said, “Muthoot Finance is a financial conglomerate and this TVC with  Madhuri Ji brilliantly showcases some of our main loan products such as Home Loan,  Personal Loan, and Vehicle Loan, in addition to Gold Loans. The main idea of this  campaign is to reinforce our credentials as a financial supermarket – A brand with an  unblemished track record and certified as India’s Most Trusted Financial Services Brand  for 7 years in a row by the prestigious Brand Trust Report. With 20 diversified divisions and  5850+ branches serving +2.5 Lac customers every day, Muthoot Finance has earned the  Trust of crores of Indians since its inception. Hence, we thought of the campaign tagline  as “Bharosa India Ka”.

    Madhuri Ji will showcase the brand in a very interesting and vibrant avatar to connect  with a cross section of audiences and specially female audiences whom Muthoot Finance has truly empowered from a women empowerment perspective too. The flagship product  of Gold loans are a great way to enable women to unlock the true potential of their  emotional currency and realise their dreams and aspirations. The Bharosa India Ka  campaign embodies the larger essence of our brand’s legacy of trust and confidence  customers have in our various products and services.”

    Muthoot Group senior general manager – marketing & strategy Abhinav Iyer further added, “Muthoot Finance Loans – Bharosa India Ka“ is a special campaign for us  since it is our maiden integrated marketing campaign with Madhuri Ji. The campaign  features the charismatic Madhuri Ji in an exciting and visually stunning musical TV  commercial that showcases our diverse product propositions across our various loan  products. Besides amplifying the different loan categories, the ad film also showcases  key features of Muthoot Finance’s services, like minimal documentation, zero hidden  charges, hassle-free process & instant disbursement, Loan at Home facility amongst  many others. Sung by the ever-popular Sunidhi Chauhan, the upbeat and catchy  number is choreographed and directed by the talented duo Piyush & Shazia. Besides TV,  the campaign will also be carried across Print, Outdoor, Digital, Cable and Ground  Activation.” 

  • BBH India bags creative mandate for IVAS by Infra Market

    BBH India bags creative mandate for IVAS by Infra Market

    Mumbai: Continuing its winning momentum, BBH India has won the creative mandate for IVAS by Infra Market. Won post a multi-agency pitch, BBH India would manage the entire spectrum of brand development and positioning for IVAS. It would also work towards building a launch campaign for IVAS to create awareness, build a premium imagery and establish the brand’s positioning in the marketplace.

    IVAS, powered by Infra Market, is all set to revolutionize the consumer home lifestyle space with its cutting-edge solutions and customer-centric approach. Derived from the Sanskrit word ‘NIVAS,’ the brand inspires home renovations by curating premier offerings, adding convenience and delight into the transformative journey of enhancing living spaces. The collaboration with BBH India is set to further amplify IVAS’s presence and establish its unique identity in the market.

    Commenting on the win and the new partnership, Infra Market senior vice president – marketing and strategy Abhijeet Jhawar said, “Infra Market’s robust position as a preferred provider of building material products, supported by a strong foundation, paves the way for an exciting journey of expansion and growth with the launch of its consumer brand IVAS. We are delighted to announce our strategic partnership with BBH as our creative agency, reinforcing our brand’s strength and propelling us forward with unparalleled creativity and agility. With their strategic expertise, we are sure of taking IVAS, our consumer brand beyond the conventional boundaries. As the journey unfolds, Infra Market is poised to make a significant impact and elevate its position as a leader in the building materials category.”

    Sharing his views, BBH India chief operating officer & MD Himanshu Saxena said, “At BBH, we believe in the power of zag to create differentiated brands and build lasting connections with consumers. We are excited to embark on this journey to make IVAS a leading home improvement brand with a diverse portfolio.”

    Infra Market is India’s leading tech-enabled construction solutions company. With world-class manufacturing units and an innovation centre, the company specialises in construction products from foundation to finish. It further provides a variety of building materials and lifestyle products that elevate interiors through a robust B2B, retail, and B2C network. IVAS, specializes in a wide range of home renovation products including tiles, sanitaryware, bath fittings, electricals, modular kitchen and furniture, and designer hardware. 

  • Apparel Manufacturers of India (AMI) successfully wraps up ADVAIT 2.0

    Apparel Manufacturers of India (AMI) successfully wraps up ADVAIT 2.0

    Mumbai: Apparel Manufactures of India, one of India’s prominent and renowned apparel group of manufacturers and traders, has wrapped its four-day-long Mega South Conclave – ADVAIT 2.0 at Chennai Trade Centre.

    The fair which kick-started last week on Wednesday was inaugurated by honourable guests Dr D. Venkateshwaran, deputy high commissioner of Sri Lanka deputy high commission in Southern India and Ravindra Boratkar, president, Maharashtra economic development council and managing director, MMActiv Sci-Tech Communication Pvt. Ltd.

    Present along with them were L Raveendran from S Nallaperumal & Sons from Nagercoil; Roshan Manawalan from Sarthas Trichy; and B.U ChandraShekhar from B S Chanabasappa, Davangeree – Karnataka.

    AMI’s 40 fair in South India saw more than 2000 key retailers attend. Some key retailers who were present include Nallis Silks, Shobha, Pothys, R S Brothers Retail India Pvt Ltd, Marri Retail Pvt Ltd, Kalamandir, Kisan, Mysore Emporium, Volga Dresses Gulbarga, Ashoka Vallioor, Pachyapas, K V Tex, Jeychandran Textiles, Lucky Retail and G V Mall.

    Speaking on the grand success of ADVAIT 2.0, Apparel Manufacturers of India Nikhil Furia and Dharmesh Nandu said, “We are overwhelmed with the response received across four states and are grateful for everyone’s presence here. We have always received great support and response from Chennai, across all our fairs over the year and this year was also not different.”

    “We are glad we can work cohesively to bring extended support to the entire industry of manufacturers, retailers, agents and suppliers and grow together as a community. This year we have raked in sales orders worth nearly 250 crores and this is a positive sign for the entire industry as we work towards booming again, post the slowdown in last 2-3 years”, they further added.

    Some key brands which showcased their upcoming festive collection were Reliance Retail Fashion Brands, Red & White, 90 ML, R-wings, Tiny Baby, Betty, Pretty Women, Femi Design, Era- the in-thing, Final Choice, PARI/ PARITA, Myra, N-Tique, and Vimal Fashion.

    AMI aims to bridge the gap between manufacturers, retailers, agents, and suppliers to build a robust community for evolution and growth opportunities. They work in sync to add meaning to the entire value chain of the readymade apparel market across India.

  • Captain Steel partners with L&K Saatchi & Saatchi for the creative and digital media mandate

    Captain Steel partners with L&K Saatchi & Saatchi for the creative and digital media mandate

    Mumbai: L&K Saatchi & Saatchi has won the media mandate for Captain Steel India Ltd, a leading TMT  bar producer. The account will be serviced from the agency’s Kolkata office.

    This collaboration marks a significant step forward in Captain Steel’s mission to enhance its brand presence and expand its reach across the country. As part of this partnership, the agency will be responsible for managing Captain Steel’s mainline and digital creatives, as well as its digital media solutions. This holistic approach aims to leverage the agency’s expertise to develop captivating narratives that resonate with the target audience and drive brand recognition.

    L&K Saatchi & Saatchi Jt national creative director Rohit Malkani said, “When one of the fastest growing TMT bar manufacturers was looking out for an agency to partner them to create a national footprint, it was an opportunity we couldn’t wait to sink our teeth into.  Captain Steel is one of the most visible brands in the East with a legendary brand ambassador and huge ambitions. We are delighted to win this opportunity to get them to where they want  to be.”

    Captain Steel director Avinash Agarwalla expressed, “Captain Steel is a brand that has carved its niche in Eastern India, Assam, Tripura. Our focus is to strengthen and expand our footprints across India. We wanted an agency partner that provides strategic thinking combined with creative solutions to augment the brand value and volume. With L&K Saatchi  & Saatchi onboard, we are looking to create a difference in this highly cluttered marketplace.”

    L&K Saatchi  & Saatchi executive vice president and business head (North & East) Hindol Purkayastha added, “Captain Steel has been at the forefront in the TMT segment and their presence through distribution and marketing is truly enviable. We are indeed delighted to have the opportunity to partner with the brand’s ambitious growth trajectory. L&K Saatchi &  Saatchi Kolkata has been strengthening its presence last few years and is truly invigorated to be able to add value to Captain Steel. What is most rewarding is the digital journey that will focus on key influencers and consumers alike. The brand is clear on taking significant strides  in the market, and that is an exciting challenge for us.”

    Captain Steel India Ltd is one of the leading TMT bar producers manufacturing TMT rebars,  TMT rings, wires and nails. With a strong network of over 5000 trade partners, it is one of the fastest growing TMT manufacturers, expanding footprints to multiple states across the country including Eastern India in Jharkhand, Bihar, West Bengal, Assam, Odissa, Tripura and certain parts of Uttar Pradesh. 

  • Apparel Manufacturers of India books nearly 250 crores worth of sales at ADVAIT 2.0

    Apparel Manufacturers of India books nearly 250 crores worth of sales at ADVAIT 2.0

    Mumbai: Apparel Manufacturers of India, one of India’s apparel group of manufacturers and traders, has wrapped its four day-long mega South conclave – ADVAIT 2.0 at Chennai Trade Centre.

    The fair which kick-started last week on Wednesday was inaugurated by honourable guests deputy high commissioner & Sri Lanka deputy high commission in Southern India Dr. D. Venkateshwaran and Maharashtra economic development council president and MMActiv Sci-Tech Communication Pvt. Ltd managing director Ravindra Boratkar.

    Present along with them were L Raveendran from S Nallaperumal & Sons from Nagercoil; Roshan Manawalan from Sarthas Trichy; and B.U ChandraShekhar from B S Chanabasappa, Davangeree – Karnataka.

    AMI’s 40th fair in South India saw more than 2000 key retailers attend. Some key retailers who were present include Nallis Silks, Shobha, Pothys, R S Brothers Retail India Pvt Ltd, Marri Retail Pvt Ltd, Kalamandir, Kisan, Mysore Emporium, Volga Dresses Gulbarga, Ashoka Vallioor, Pachyapas, K V Tex, Jeychandran Textiles, Lucky Retail and G V Mall.

    Speaking on the grand success of ADVAIT 2.0, Nikhil Furia and Dharmesh Nandu of Apparel Manufacturers of India said, “We are overwhelmed with the response received across four states and are grateful for everyone’s presence here. We have always received great support and response from Chennai, across all our fairs over the year and this year was also not different.”

    “We are glad we can work in a cohesive manner to bring extended support to the entire industry of manufacturers, retailers, agents and suppliers and grow together as a community. This year we have raked in sales orders worth nearly 250 crores and this is a positive sign for the entire industry as we work towards booming again, post the slowdown in last 2-3 years,” they further added.

    Some key brands which showcased their upcoming festive collection were Reliance Retail Fashion Brands, Red & White, 90 ML, R-wings, Tiny Baby, Betty, Pretty Women, Femi Design, Era- the in-thing, Final Choice, PARI/ PARITA, Myra, N-Tique, and Vimal Fashion.

    AMI aims to bridge the gap between manufacturers, retailers, agents, and suppliers to build a robust community for evolution and growth opportunities. They work in sync to add meaning to the entire value chain of the readymade apparel market across India.

  • Global innovators celebrate World Entrepreneurs’ Day: Igniting ideas, empowering change!

    Global innovators celebrate World Entrepreneurs’ Day: Igniting ideas, empowering change!

    Mumbai: World Entrepreneurs’ Day, observed annually on 21 August, is a global celebration of entrepreneurship and the people who drive innovation, create jobs, and contribute to economic growth. The day acknowledges the critical role that entrepreneurs play in shaping the business landscape and improving societies.

    Entrepreneurs are individuals who identify opportunities, take risks, and turn ideas into viable businesses. They contribute to job creation, technological advancement, and economic development. World Entrepreneurs’ Day highlights their achievements and encourages others to pursue their entrepreneurial aspirations.

    On this day, various events, seminars, workshops, and conferences are organised worldwide to inspire, educate, and empower aspiring entrepreneurs. These events often feature successful entrepreneurs sharing their experiences, insights, and advice. They also provide a platform for networking and collaboration, fostering an environment of innovation and growth.

    The celebration of World Entrepreneurs’ Day is not limited to established business owners; it also encourages young and aspiring entrepreneurs to explore their ideas and take steps toward building their ventures. The day emphasises the importance of creativity, resilience, and determination in the entrepreneurial journey.

    Lets see what the industry experts have to say regarding this auspicious day.

    Edited excerpts

    Spice Money founder Dilip Modi

    Entrepreneurs play a vital role in driving industrial growth and expanding economies. India now stands as the third-largest global hub for startups, boasting 107 unicorns worth $340.79 billion collectively, projected to grow to 250 by 2025 according to The Global Startup Ecosystem Report 2022. These innovative startups have successfully tackled challenges in IT, education, healthcare, and agriculture, garnering global recognition.

    Entrepreneurs embody the essence of dreamers, risk-takers, and innovators who are reshaping the world. My entrepreneurial journey is a tapestry woven with innovation, determination, and an unyielding pursuit of impact. I embarked on my entrepreneurial journey early in life, envisioning technology as a force capable of reshaping landscapes, transcending boundaries, and serving as a key enabler for achieving inclusive growth. Through diverse endeavours, I’ve discovered that entrepreneurship’s true power lies in empowering and driving meaningful change, beyond mere profits. My journey emphasises that an entrepreneur’s legacy isn’t measured solely in personal gains but in the positive impact on individuals, communities, and the larger society.

    The successful journey of Spice Money taught me that even audacious ideas can flourish when driven by genuine service and empowerment and how collective wisdom can elevate communities. Through its innovative platform, it empowers youth, unlocking their inner entrepreneur, and creating a path for them to become “nanopreneurs.” Currently, Spice Money has a network of more than 12.7 lakh Adhikari/nanopreneurs, serving and positively impacting the lives of people in emerging India. This forward-looking initiative not only champions entrepreneurship but also envisions a future where the youth take centre stage in shaping the business landscape. On this World Entrepreneurs Day, I would like to celebrate the indomitable spirit of entrepreneurship and extend my heartfelt appreciation to all the dedicated entrepreneurs who relentlessly endeavour to propel India’s trajectory to new heights.

    ZebPay CEO Rahul Pagidipati

    Entrepreneurs are the driving force behind progress, pushing boundaries and redefining possibilities. In my journey as an entrepreneur, I’ve witnessed firsthand the power of resilience and determination. It’s not just about the wins; it’s about the lessons learned from failures and the unwavering commitment to keep moving forward. The startup ecosystem, especially in India, is a testament to the incredible resourcefulness and creativity that entrepreneurs bring to the table.

    In the ever-evolving landscape of technology startups, there’s a dynamic synergy between innovation and entrepreneurship. The world of crypto, in particular, exemplifies this convergence. According to a Gartner survey, the market value of blockchain technology is anticipated to surge to $3.1 trillion by the start of the next decade. Tech entrepreneurs have the opportunity to harness the potential of blockchain and crypto to enhance financial systems and foster financial inclusion on a global scale.

    As we navigate a world of rapid technological advancements, entrepreneurs must stay adaptable and open to new ideas. Embracing the transformative potential of blockchain can lead to groundbreaking solutions in areas such as decentralised finance, supply chain management, and beyond. I strongly believe that these technologies offer not only financial empowerment but also a new paradigm for transparent and secure transactions. I will continue to work towards fostering an environment that nurtures and supports the goal of providing equitable access to financial independence for all.

    TaxNodes CEO & founder Avinash Shekhar 

    In the realm of entrepreneurship, India stands out as a beacon of transparency and credibility. Its tech startup arena ranks third globally, a testament to our unwavering innovation. The entrepreneurs here exhibit remarkable resilience, transforming visions into reality.

    World Entrepreneurs’ Day shines a spotlight on the vibrant spirit of innovation in India. Here, more people are taking the exciting leap into entrepreneurship, crafting their own paths to success. It’s a reminder that starting something new isn’t limited by age or conventional expectations. My journey with TaxNodes, a platform designed to simplify crypto taxation, is a testament to the power of creativity, resilience, and the pursuit of impact. Just as every entrepreneur faces challenges, we’ve navigated the complexities of taxation to simplify and empower. This day applauds not only accomplishments but also the inspiring stories of entrepreneurs who choose a unique road. As we celebrate, let’s recognize how the entrepreneurial spirit, when embraced, can reshape lives and make a lasting impact.

    In this dynamic scenario, TaxNodes emerges as a catalyst, empowering investors to seamlessly navigate regulations. We provide an array of tools and resources for comprehending crypto taxation and making informed investment decisions. Our mission aligns with an evolving future, marked by creativity and economic growth.

    ReelStar co-founder Nick Bahl

    Recently India emerged as the third largest tech startup ecosystem in the world, according to a report by NASSCOM. This is a testament to the unwavering spirit of innovation and the boundless determination that entrepreneurs infuse into the business landscape in this country. I applaud every entrepreneur’s courage to resilience in the face of adversity, and their ability to turn dreams into realities. 

    Our journey with ReelStar has been a story of translating vision into action, of breaking down barriers, and of relentless pursuit of excellence. Along this journey, we’ve learned invaluable lessons – the significance of adaptability, the power of embracing change, and the art of balancing risk with strategic foresight. This day is a reminder that entrepreneurship isn’t just about business; it’s about a mindset – a willingness to challenge norms and create meaningful impact.

    As we mark World Entrepreneurs’ Day, I see ReelStar as a cornerstone of change. Our platform catalyses transformation, offering creators tools to monetize their passion. In India, where the creator economy grows at 25 per cent, ReelStar becomes the springboard for their dreams. This aligns with our belief that the future embraces decentralised frameworks, amplifying creativity, connection, and economic prosperity.

    Wiggles founder & CEO Anushka Iyer

    World Entrepreneurs’ Day is more than simply a celebration; it’s a monument to the creativity and tenacity that inspire change-makers around the world. Every idea, no matter how little, has the power to spark significant change, according to the Wiggles team. This spirit of entrepreneurship empowers us to break down barriers and imagine a world where holistic, affordable pet care is fueled by love. Our message is crystal clear today as we stand in solidarity with other global innovators: imagine, disrupt, and commit to making a difference. Together, let’s empower change.

    Nourish You co-founder Krishna Reddy

    World Entrepreneurs’ Day is a celebration of the boundless possibilities that arise from technological empowerment and cross-border collaborations. From financial systems to space exploration, and even in the realm of entertainment and innovative products, the global stage is set for enterprising minds to shine and empower change. We at Nourish You are innovators, making the world a better place. We have reached out to a wider audience with our latest innovation, Nourish You’s Millet Mlk. This is to get superfoods industry accessible and attract global leaders with creating impact. 

    Garuda Aerospace founder & CEO Agnishwar Jayaprakash

    World Entrepreneurs’ Day embodies the spirit of innovation and change that drives visionary minds across the globe. It’s a celebration of the relentless pursuit of ideas that transform industries and empower positive change. At Garuda Aerospace, we are honored to contribute to this global movement, igniting ideas through cutting-edge drone technology and empowering change that resonates far beyond the skies and are shaping the agriculture sector. As we mark this day, we stand united with fellow innovators, driven by the belief that every idea has the power to shape a brighter future.

    Tezos India president Om Malviya

    On this special day, Tezos India would like to thank all the blockchain believers for their constant innovation and path breaking Dapps (decentralised apps) on Tezos Blockchain. Our 75000+ strong community is an astounding statement of successful blockchain adoption in India.  I am proud to be an entrepreneur, and I am inspired by the work of other entrepreneurs who are using blockchain technology to make a difference. Tezos India is committed to nurturing the next generation of “Block preneurs” who will use this technology to solve real-world problems and build a more equitable and sustainable world. We believe that India has the potential to be a global leader in blockchain innovation. We are excited to be a part of this journey and to help make India the center of block chain innovation.

    BuyUcoin CEO Shivam Thakral

    An entrepreneur creates something valuable from nothing. It’s about the courage to take risks and the determination to achieve their business goals. I want to celebrate the entrepreneurs who are changing the world with their Blockchain and digital asset ventures. Even during the funding winter, Web3 entrepreneurs kept going by cutting operational costs, some of them going to the extent of letting go of their salaries just to keep their company alive. The Startup India program has been instrumental in creating a fertile startup ecosystem in India where great ideas are nurtured and turned into global businesses. The new breed of Web3 entrepreneurs is using cutting-edge technology to solve real-world problems and create new opportunities for young talents. I admire entrepreneurs who are deploying digital assets and blockchain tech to deliver financial services to the unbanked population around the world. Entrepreneurs need the support of regulatory authorities and the establishment to turn their ideas into reality and we are hopeful that the upcoming G20 meet will engage in a constructive dialogue around policy framework for digital assets.

    ShipEase co-founder & entrepreneur Pawan Kumar

    Don’t assume that borrowing lots of money can make your startup fly. World Entrepreneur Day honors entrepreneurs who bravely create sustainable and profitable businesses. There are many things to the business other than investors, and it’s possible to succeed with your startup without breaking the bank. Entrepreneurs, the change-makers, motivate us to take risks, come up with new ideas, and keep going. They drive growth and help to create a sustainable future. Let’s celebrate these innovators today for their perseverance and vision in creating not just successful businesses but also a better world for all of us.

    AMU Leasing director Nehal Gupta

    Entrepreneurs are visionaries who turn dreams into reality by crossing new seas to effect change. Their unwavering vision and determination to go beyond limitations bring them together. They inspire others through providing jobs, supporting economic progress, and cultivating emotional well-being and personal growth. Entrepreneurs are vital to the Indian economy because they create jobs, stimulate growth, and promote wealth. Women account for 14 per cent of total entrepreneurs, or eight million. Their economic contribution accounts for 17 per cent of GDP. Empowering women in the entrepreneurial globe not only promotes gender equality but also increases economic stability. Countries with greater rates of female entrepreneurship tend to have better economies. Entrepreneurs are not just wealth makers, but also country builders, dream weavers, and agents of transformation.

    Drywa Store CEO & founder Arpita Shukla

    On this World Entrepreneur Day, let’s celebrate the relentless spirit of fepreneurs – fearless entrepreneurs of personal growth and stability. In a world of constant change, they are the architects of their destinies, shaping not just businesses, but their own lives. Through resilience and innovation, fepreneurs inspire us to chase our dreams, conquer our fears, and nurture our personal growth. They remind us that success isn’t just about financial gains but also about finding stability in the pursuit of our passions. Cheers to those who boldly navigate the entrepreneurial journey of self-discovery and prosperity!

    Nirvasa Healthcare CEO & founder Amitoz Singh

    Don’t think that taking out large loans would help your startup succeed. World Entrepreneur Day celebrates business owners who fearlessly build successful, long-lasting enterprises. We are inspired to take chances, come up with fresh ideas, and never give up. They promote development and aid in building a sustainable future. Let’s honour these pioneers today for their tenacity and foresight in building not only prosperous companies but also a better world for all of us.

    FutureFi founder Durga Prasad Tripathi

    Entrepreneurship serves as the compass for innovation, kindling hope and propelling economies forward. On World Entrepreneurship Day, we pay tribute to the audacity of trailblazing thinkers. The exponential growth of digital assets worldwide in this digital era is propelled by the synergy of entrepreneurship and technology. Entrepreneurs harness the power of the digital realm to reshape economies and reimagine possibilities, from pioneering blockchain advancements to fintech revolutions. These bold pioneers serve as a reminder that every line of code and every explored concept holds the potential to leave an enduring legacy of progress. Today, we honor those who dare to venture into uncharted territories, crafting a world where digital assets thrive and shape the future.

    Make You Big Media Pvt Ltd founder Aashish Gupta

    World Entrepreneur Day honours the determination of entrepreneurs who dare to dream and propel global progress. Entrepreneurs are the change agents in the business world, converting ideas into profitable businesses. Their bravery, endurance, and creative thinking illuminate the way to economic growth. Let us honour these trailblazers on this particular day because they are the builders of a brighter tomorrow, transforming the globe one initiative at a time. Happy World Entrepreneur Day to everyone who is daring to disrupt, innovate, and lead the way!

    Orive Organics CEO Nidhi Govil

    Entrepreneurs are leaders who make their ideals a reality by stepping into frontiers in order to affect change. Their steadfast ambition and drive to overcome obstacles bring them together. They inspire individuals by providing employment, supporting economic success, and encouraging emotional well-being and personal development. Entrepreneurs are important to the Indian economy because they create jobs, fuel growth, and promote wealth. Women constitute 14 per cent of all entrepreneurs. Empowering women in business promotes not just gender equality but also economic stability. 

  • GIVA introduces the latest Rakhi collection, celebrates #TiesofLove this Raksha Bandhan

    GIVA introduces the latest Rakhi collection, celebrates #TiesofLove this Raksha Bandhan

    Mumbai: GIVA, a premium jewellery brand aiming to make authentic, elegant, and fine silver jewellery accessible in India, launched their latest line of Rakhi collections, for the upcoming Raksha Bandhan festivities in India. Renowned for redefining the art of presenting exquisite sterling silver jewellery, GIVA takes immense pride in launching an emotive campaign that honours the profound sibling connection. Aptly named “Ties of Love,” the campaign transcends being a mere collection; it is an exploration of the emotional connection that siblings share. This campaign artfully encapsulates the essence of sibling relationships through meticulously crafted 925 silver jewellery rakhis, serving as poignant symbols of affection, protection, and enduring love.

    GIVA has embraced a digital advertisement that eloquently portrays the deep and meaningful love that siblings share. This ad serves as a heartfelt depiction of the profound bond that exists between brothers and sisters, further resonating with the brand’s dedication to celebrating and cherishing these special relationships. The ad beautifully captures the essence of a sibling duo celebrating a long-distance Raksha Bandhan and highlights the range of emotions amidst virtual and real-time celebrations. The campaign’s strategic blueprint leverages modern communication platforms such as influencer marketing, Youtube and Instagram advertising.

    In a strategic move, GIVA enlisted the support of prominent social media influencers and celebrities Ridhhi Dogra, Pooja Gor and Sreejita De to convey the campaign’s key messages to their target audience. To honour this enduring bond between siblings, GIVA has created an Instagram filter named #TiesofLove. This filter is a tribute to the unbreakable bond we share with our siblings and with this, GIVA aims to witness countless siblings sharing their own delightful and hilarious anecdotes all through August.

    GIVA has introduced an exclusive Rakhi collection complemented by exquisite fine silver jewellery choices, with prices beginning at just Rs 899 only. This assortment encompasses a diverse range of options to cater to various preferences, featuring personalized rakhis designed to strengthen the sibling bond. These personalised rakhis can showcase intricately embedded names of brothers and sisters, alongside specially crafted Lumba rakhi designs for beloved sisters-in-law. Moreover, their innovative Convertible rakhis offer a unique transformation into stunning pendants, reflecting a blend of sustainability and style.

    GIVA founder  Ishendra Agarwal said, “GIVA’s Ties of Love Rakhi campaign embodies GIVA’s mission: celebrating the timeless with a modern twist. This year, we sought to extend Rakhi’s warmth beyond a day by crafting convertible rakhis that can transform into cherished pendants. We also extended our shipping to over 20+ countries to truly celebrate sibling love across borders.

    It is more than a campaign. It’s a call for togetherness. It’s a shared tribute to love, tradition, and cherished moments. Our curated collection of gift hampers, personalised rakhi and rakhi gifts are a testament that gifts should know no boundaries.”

    To extend a perfect gesture towards both sisters and brothers-in-law, their Bhaiyya-Bhabhi combo stands as an ideal selection. The Rakhi Box is an exclusive gifting choice that presents a personalized rakhi and kumkum, encapsulating a heartfelt touch. Additionally, they also have Bracelet rakhis that seamlessly fuse tradition with fashion, adding to their charm.

    Ensuring no one is left out, GIVA has an exclusive Kids’ collection that presents a delightful array of rakhis, starting at just 699 INR. This collection is tailored for younger siblings, capturing the spirit of sibling love playfully.

    GIVA’s Raksha Bandhan campaign seeks to highlight the profound emotional value of the rakhi tradition in India, positioning the brand as a provider of thoughtfully crafted and meaningful silver jewellery. The brand’s objective is to establish a heartfelt connection with customers, nurturing a deeper understanding of sibling connections while showcasing the brand’s impeccable artistry. GIVA has always prioritized individuality and self-expression in its design ethos. This Raksha Bandhan, the brand is particularly attentive in presenting a diverse range of top-notch, hypoallergenic rakhis, all certified by GIVA. This effort is dedicated to cherishing the enduring bond, as precious as silver, that exists between siblings.

  • Mumbai Airport welcomes Mitti Café: empowerment & Diversity ahead

    Mumbai Airport welcomes Mitti Café: empowerment & Diversity ahead

    Mumbai: With the unwavering commitment to cultivating an ecosystem of inclusivity, Chhatrapati Shivaji Maharaj International Airport (CSMIA) unveiled its newest offering Mitti Café, an outlet that embraces diversity and empowers differently-abled individuals. The Café is situated at the arrival section of Terminal Two at Mumbai International Airport. Through this synergy, CSMIA and Mitti Café aims to provide a platform for these remarkable individuals to fearlessly exhibit their talents and abilities.

    Mitti Café at CSMIA will be run by a group of 23 differently abled employees who have been specially trained over three months. The employees include persons with physical, intellectual, and psychological disabilities ranging from visual impairment, autism, down syndrome, and Asperger’s to paraplegia. The newly launched Mitti Café at CSMIA will serve travellers refreshments such as Sandwiches, Pasta, and Samosas along with hot and cold beverages. Customers can order from a special menu card printed in braille and use small placards to communicate with attendants along with sign language menus and placards with basic instructions. The launch of Mitti Café at CSMIA will be the 38 outlets in India

    Mitti Café is a recent addition to CSMIA’s ever-growing list of F&B services that focus on passenger centricity while contributing to society with a commitment to empowering differently-abled individuals through their pioneering efforts.

    CSMIA spokesperson, expressed their enthusiasm for the partnership with Mitti Café, stating,” We are honoured to be partnered with Mitti Café as we embark on this extraordinary journey committed to the cause of employment and livelihoods for people with special needs. CSMIA truly supports this great initiative as it also helps create awareness about disability and inclusion. Being a conscientious organisation, we believe in taking the lead and driving such transformative endeavours. This collaboration further serves as a testament to our shared dedication to fostering an all-embracing atmosphere within the bustling confines of Mumbai International Airport”.

    Mitti Café director Alina Alam, emphasized the impact of this expansion on individuals with disabilities, as well as the overall community, stating, “We are thrilled to open our newest café at Mumbai International Airport. This endeavour not only creates employment opportunities for individuals with disabilities but also showcases the immense potential and capabilities of this remarkable workforce. We believe in breaking barriers and fostering a society that embraces inclusion”.

    Mitti Café COO and director Swati Dokania, added, “The launch of our café at CSMIA represents another step forward in our journey towards creating an inclusive society. Our collaboration is a testament to the power of partnerships in driving social change. We are grateful for their support in helping us provide individuals with disabilities the chance to showcase their skills and talents”.

    Mitti cafe launch at CSMIA is yet another instance of the airport’s efforts to build resilient communities and create collaborative partnerships. The collaboration aligns with CSMIA’s vision of creating a welcoming environment that celebrates diversity and provides equal opportunities for all.

  • Corny presents Cornitos CRUSTIES

    Corny presents Cornitos CRUSTIES

    Mumbai: Cornitos, the Indian Nachos brand, has recently launched an exciting campaign titled “Cornitos Wild As You Like” through a series of captivating ads. The introduction of their new mascot, Corny the un-cooperative chimp, in an ad film released on 7 July, has been nothing short of mind-boggling. Get ready to embark on a delightful journey with Cornitos as they unveil their latest ad, “The Adventures of Corny the un-cooperative chimp,” which introduces the mouthwatering creation of Baked Snack CRUSTIES by Cornitos’ mischievous mascot, Corny.

    The current Cornitos ad not only brings laughter but also showcases the incredible CRUSTIES. These funky zig-zag snacks strike the perfect balance between health and taste, being baked instead of fried. CRUSTIES are packed with delicious flavours and incredibly nutritious ingredients such as Beans, Chickpeas, and Potatoes, offering a guilt-free snacking experience. They are available in six enticing variants.

    The ad storyline takes place in a research lab where Corny the Chimp seizes the opportunity to cause mischief. Playfully tossing random items into a machine while making mischievous monkey noises, Corny creates a state of panic among the researchers. Their panic quickly turns into surprise and delight when they discover a single CRUSTIES emerging from the machine. Their curiosity takes over, and they eagerly take a bite, savouring the irresistible taste of CRUSTIES. With Corny the Chimp as the mischievous mascot, Cornitos brings to life the wild and imaginative spirit behind their delectable CRUSTIES.

    Greendot Health Foods Pvt. Ltd. managing director Vikram Agarwal shared his thoughts on the campaign, saying, “Currently, our brand is recognized majorly for its Nachos range. With this campaign, our aim is to construct a brand narrative that unifies the entire product lineup under a single umbrella. We aim to create an unforgettable storyline that entertains our audience while reintroducing our scrumptious CRUSTIES”.

    The renowned advertising agency, Crayons, responsible for this captivating campaign, expressed their concept behind the creation of Corny the Chimp, stating, “Our objective was to disrupt the crowded snack market and captivate consumer attention through Corny’s mischievous and playful activities. We wanted to position Cornitos as a lovable brand that stands out from the competition”.

    The “Adventures of Corny the un-cooperative chimp” Ad promises a delightful and mischievous journey, inviting snack lovers to experience the unique and irresistible flavours of Cornitos CRUSTIES. 

  • Moneycontrol Startup Conclave 2023 culminates on a high note

    Moneycontrol Startup Conclave 2023 culminates on a high note

    Mumbai: Moneycontrol team is happy to announce the grand culmination of the highly anticipated Startup Conclave 2023, a landmark event that congregated prominent entrepreneurs, industry leaders, and visionaries from around the world. Held on July 7th in Bengaluru, the conclave proved to be a resounding success, igniting inspiration, fostering collaboration, and shaping the future of India’s robust startup ecosystem.

    Throughout the day-long event, attendees were treated to an exceptional lineup of engaging sessions, thought-provoking discussions, and insightful keynote speeches spotlighting the perspective of legacy institutions, regulatory bodies and even digitally adept architectures that aimed to collaborate, compete, yet co-exist in the future.  

    The fireside chat between NR Narayana Murthy and Rohan Murthy, where the father-son duo shared their wisdom and discussed the journey from startup street to Dalal Street, captivated the audience with their anecdotes. On sharing what it takes to be an entrepreneur he stated, “They must have the power of imagination. They must be comfortable with innovation, with doing something unusual.”  

    On devising leadership and organizational structure, he suggested, “Every startup company must have only one leader. There cannot be two or three leaders. Just one leader.” He added, “Once the managerial phase comes in, you invite managers to create systems and processes, establish protocols, invite independent directors, and have a good governance mechanism.”

    The event also witnessed exclusive interviews with industry stalwarts such as Coursera CEO Jeff Maggioncalda, and Nir Eyal, renowned author of “Hooked,” leading the attendees to embrace innovation and disruption. Also featured were thought-provoking discussions on fintech, artificial intelligence, digital infrastructure, and the growth vs. profitability debate, that spotlighted the consolidation and convergence of sectors among startups in India.

    Moneycontrol Startup Conclave 2023 triumphantly fulfilled its objective of creating a platform for meaningful dialogue, fostering collaboration among stakeholders. The event witnessed an attendance of over 700 attendees, in-person while several others joined via live stream.  

    Commenting on the success of the event, Network18 Media & Investments Ltd. CEO, digital & president, corporate strategy, Puneet Singhvi said, “We are thrilled with the ethos and impact garnered by Moneycontrol Startup Conclave 2023. The event exceeded our expectations, serving as a catalyst for inspiring discussions, forging valuable connections, and fueling the entrepreneurial spirit in India. We are proud to have provided a pedestal for bolstering the future of India’s startup ecosystem through this prestigious conclave.”

    Moneycontrol expresses its gratitude to all the distinguished speakers, esteemed guests, presenting partners, organizers, and media personnel whose attendance contributed to the success of the Startup Conclave 2023. The conclave served as a testament to the resilience, innovation, and determination of the Indian startup community.