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Category: MAM

  • Nostalgia Marketing: How Snack Brands are Reviving Classic Products for a New Generation

    Nostalgia Marketing: How Snack Brands are Reviving Classic Products for a New Generation

    Mumbai: In an age where trends come and go at the speed of a tweet, nostalgia marketing—tapping into consumers’ fond memories of the past—has emerged as a potent strategy. As Marcel Proust aptly said, “Remembrance of things past is not necessarily the remembrance of things as they were.” Snack brands tap into emotions and nostalgia to reconnect consumers with their fondest memories; this approach is effective in today’s digital world, thereby appealing to all generations. But what nuanced strategies do snack brands employ to harness nostalgia’s potent force to appeal to a new generation of snackers?

    Untapped Power of Nostalgia Marketing

    The emotional connection created by nostalgia is unique as it brings back joyful memories of a simpler time and cherished traditions. Thus, to establish a solid emotional connection with their desired audience beyond just the product, brands can leverage this potential of nostalgia marketing. For instance, consider banana chips a staple snack among South Indians. For many, these crispy delights are not just food; they are a memory, a tether to a time gone by. There’s something indescribably heartwarming about a memory of grandmothers welcoming their grandchildren with bowls full of freshly cooked Banana Chips. Prepared lovingly by hand, these snacks were the hallmark of festivities and gatherings. Their presence was as anticipated as the festival itself. For many South Indians, evening tea was never complete without a side of these chips. Furthermore, the famous Sadya feast of South India ceremoniously begins with Banana Chips, accentuating their importance in the cultural fabric.

    A Return to Classics

    Brands that may have faded from store shelves are re-emerging, often with their original packaging designs and formulas. This revival is beyond reintroducing a product; it is about capturing the essence of a bygone era symbolizing the emotions, memories, and shared experiences of these products. For instance, certain cereal brands have reintroduced discontinued varieties, and candy brands have resurrected treats that were long thought extinct.

    Effective Nostalgia Marketing Strategies

    Successful snack brands are implementing significant strategies in their nostalgia marketing campaigns:

    Smart Product Revivals: More than simply re-releasing an old product, it is crucial for brands to maintain and ensure that the product remains top-quality and meets consumer expectations. This might mean using healthier ingredients, adopting sustainable packaging, or introducing new flavours while maintaining the essence of the original.

    Engaging Marketing Campaigns: For a broader reach, brands need to tap into contemporary marketing channels, such as social media and harness the power of influencers from multiple generations to tell their stories to bridge the gap between the old and the new generation.

    Limited-Edition Releases: Making the product a limited-time offering can create a sense of urgency, exclusivity, drive immediate sales, and generates buzz, making the product a conversation starter.

    Storytelling Through Multimedia Campaigns: A narrative approach is becoming increasingly popular among snack brands to connect with consumers on a deeper level through commercials, online videos, or even interactive platforms; brands recount their histories, reminding consumers of the good times associated with their products and educating the younger generation about the brand’s legacy.

    Curating Experience-driven Events: To drive brand engagement, encourage social sharing and introduce the brand’s rich history to new customers, brands host themed events reminiscent of earlier decades, such as pop-up cafes, vintage-themed parties or even interactive exhibitions showcasing the brand’s journey through the years, offering consumers a tangible walk down memory lane.

    Future Challenges

    While nostalgia marketing offers numerous benefits, it’s not without challenges. Consumer tastes have evolved, and what was once a top-selling product may no longer hold the same allure. Brands must be wary of merely capitalizing on nostalgia without paying attention to current market dynamics and preferences.

    Additionally, overreliance on nostalgia can pigeonhole a brand, making it appear outdated or out of touch. Brands must strike a balance – leveraging the past but not at the expense of innovation and forward momentum.

    The Road Ahead

    Nostalgia marketing is proving to be more than a passing trend in the snack industry; it’s a strategic blend of understanding human emotions and the current market pulse. Today’s consumers yearn for authenticity and relatability, and nostalgia marketing hits the sweet spot on both fronts. Snack brands are masterfully tapping into this, weaving narratives that bridge generations and cementing their place in the hearts and minds of consumers, old and new. In a landscape driven by ‘what’s next’, the truest innovation lies not in constantly looking forward but, occasionally, in looking back. As the saying goes, “Everything old is new again.” For snack brands, that has never been more accurate.

    The author of this article is Beyond Snack co-founder Manas Madhu.

  • “Mental health, once a taboo, is gradually finding its place in open conversations”: Prayag Hospital’s Pritika Singh

    “Mental health, once a taboo, is gradually finding its place in open conversations”: Prayag Hospital’s Pritika Singh

    Mumbai: The healthcare sector stands as a cornerstone of societal well-being, encompassing a complex web of medical services, institutions, professionals, and technologies. Rooted in the fundamental goal of promoting health, preventing illness, and providing care, the healthcare sector plays a pivotal role in safeguarding the physical, mental, and emotional vitality of individuals and communities.

    Characterised by constant advancements in medical science, technological innovation, and evolving care models, the sector continuously adapts to meet the changing needs and challenges of a dynamic world. From hospitals and clinics to research facilities and pharmaceutical companies, the healthcare sector is a diverse and vital ecosystem that extends its influence into every facet of human life.

    Indiantelevision.com caught up with Prayag Hospital CEO Pritika Singh to know more about her journey, COVID’s impact on mental health, the hospital’s expansion plans, and much more.

    Pritika Singh is an award-winning and game-changer leader in the healthcare sector. Her business interests vary across many fields, from healthcare business, beauty, mental health, yoga, meditation, and the pharma industry. She is actively pursuing women’s rights and philosophy. She has worked towards women’s empowerment and other women-centric issues. She became the CEO of Prayag Hospital at the age of 23. Under her leadership, Prayag Hospital expanded and opened two more locations.

    Edited Excerpts:

    On Prayag Hospital’s contribution to the awareness and treatment of mental health issues

    Mental health, once a taboo, is gradually finding its place in open conversations. Being a strong mental health advocate, I emphasise its importance in healthcare domain and our team works with diverse segments of society, including correctional facilities, orphanages, and the Central Reserve Police Force (CRPF), while also organising meditation camps. We have observed that due to absence of families, these individuals suffer from substantial emotional burdens that adversely affect mental well-being. Thus, acknowledging the gravity of this issue, our team works closely with these individuals, extending unwavering support to tackle their mental health struggles.

    On the COVID-19 pandemic’s disproportionate impact on mental health and any observable trends indicating increased susceptibility among women

    Certainly, the COVID-19 pandemic has indeed had a significant impact on mental health worldwide. The isolation, uncertainty, fear of illness, and disruptions to daily life have collectively contributed to heightened levels of stress, anxiety, and depression among various populations. In my knowledge and being a healthcare professional, I have observed several trends that suggest women may be more susceptible to these adverse mental health effects.

    As women often bear the brunt of looking after the family. The closure of schools and daycare centers, coupled with remote work arrangements, has increased the caregiving burden on women. Balancing work, household chores, and childcare without adequate support led to heightened stress levels and a sense of being overwhelmed. Then gender-based violence and abuse exacerbated during lockdowns when escape routes and support systems were limited. The increased risk of violence and the trauma associated with it had severe implications for their mental well-being.

    On the inspiration behind venturing into this field right after completing studies

    Having grown up in an environment where healthcare and entrepreneurship were integral parts of my family’s life, my journey into the healthcare industry as a young CEO was a natural progression for me. Both my parents played pivotal roles in shaping my aspirations. My father’s dedication to the medical profession instilled in me a deep appreciation for healthcare, while my mother’s entrepreneurial ventures ignited a passion for business and innovation.

    From an early age, I found myself drawn to the world of entrepreneurship, inspired by my mother’s successes. I admired her ability to turn ideas into reality, and even before fully grasping the complexities of entrepreneurship, I was determined to follow in her footsteps. As I progressed through my education, particularly during my 11th and 12th grades, my understanding of entrepreneurship deepened. I began crafting business plans, envisioning my own path forward in the business world.

    Upon completing my MBA, I was eager to merge my dual passions for healthcare and entrepreneurship. Joining Prayag Hospital as the planning and strategy director provided me with a unique opportunity to bridge these two worlds. As I delved into the intricacies of hospital operations and patient care, I realised the immense potential for innovation and improvement within the healthcare sector. My journey continues to be fuelled by the desire to make a meaningful impact on both the healthcare industry and the lives of the patients we serve.

    On your vision for Prayag Hospital’s expansion across India and the plan to tackle the challenges that might arise during this expansion

    Our journey is driven by a commitment to extending quality healthcare services to every corner of the country. Our immediate focus lies on expanding our presence within Uttar Pradesh, the largest and most populated state in India. Recognising the immense need for accessible and top-notch healthcare, we are diligently working on establishing new hospitals and medical centres in key regions of Uttar Pradesh. This strategic approach allows us to address the healthcare gaps prevalent in these areas and ensure that quality medical services are available to all.

    Looking beyond our national borders, we are ambitiously planning to set up branches of Prayag Hospital in Indonesia and Uzbekistan. Our goal is to replicate the success and patient-centric approach that defines our brand, bringing our high standards of healthcare to regions where such services are limited. By expanding internationally, we aim to not only contribute to the health and well-being of communities abroad but also showcase the prowess of Indian healthcare on a global platform.

    Expanding across diverse regions comes with its own set of challenges, and we are well-prepared to tackle them head-on. The foremost challenge is to maintain consistent quality across all our branches, ensuring that the patient experience remains our top priority. To achieve this, we have a dedicated team that is focused on training and upskilling our staff to meet our established standards of care. Additionally, we are investing in advanced medical technology and infrastructure to guarantee seamless healthcare delivery, regardless of the location.

    On the translation of your focus on women’s rights into initiatives within and outside the healthcare sector

    I am deeply committed to advancing women’s rights and promoting their empowerment. Annually, we organise free camps for acid attack survivors, providing essential support. Moreover, we facilitate around 100 surgeries at minimal expenses to enhance the quality of their lives. Observing the challenges endured by acid attack survivors has galvanised my advocacy for their cause. Going forward, I am committed to extending medical care, therapeutic counselling, and a secure haven for their holistic healing.

    On the strategies for attracting and retaining young talent, given the industry’s demands

    Our conviction lies in the notion that the healthcare sector stands as a conduit for both economic advancement and communal well-being. As we expand our infrastructure, our goal centres on accommodating a wider patient demographic, and furnishing tailored medical expertise. This endeavour entails the recruitment of proficient physicians, nurses, technicians, and ancillary personnel.

    In our bid to attract young talents to this virtuous domain, a comprehensive strategy has been meticulously devised. Also, we are committed to substantial investments in robust training and developmental initiatives, endowing them with requisite proficiencies and cultivating an environment conducive to perpetual learning.

    On the key milestones that Prayag Hospital has achieved since its inception

    Founded in 1995, Prayag Hospital has evolved into a leading multispeciality facility. The hospital’s mission is to offer top-notch healthcare at affordable rates. Prayag Hospital’s patient-centred approach has revolutionised India’s healthcare landscape, ensuring quality treatment accessible to all. At Prayag Hospital, we have introduced a special ward for below poverty line patients, providing free medical care while only charging for medicines. We have also set up holistic healing centres to spread the word about staying healthy before getting sick. To make things easier for everyone, we have taken the initiative to educate patients about government healthcare plans like Ayushman Bharat, Pradhan Mantri Jan Arogya Yojana, and Rashtriya Swasthya Bima Yojana.

    On the most pressing challenges that the healthcare industry will encounter in 2023 and beyond

    India’s hospital industry, constituting 80 per cent of the healthcare market, is attracting significant investor interest globally and domestically. Projected to grow at a CAGR of 16-17 per cent, the sector is set to reach $132 Bn by 2023. Having said that, the healthcare sector has been grappled with escalating costs and persistent health disparities, posing significant barriers to equitable and accessible care. Additionally, integrating advancing technologies while safeguarding patient privacy remains a complex challenge.

    On the strategies to position the hospital as a global healthcare provider

    Prayag Hospital aims to go global as we are establishing fully equipped clinics in Dubai and Uzbekistan. After a trial period, we will refine our services and expand to other countries, adapting to their unique healthcare needs and regulations. Through strategic technological integration, we will seamlessly harmonise operations between our international clinics and our Indian headquarters, ensuring efficient cross-border collaboration. Our robust affiliations with local healthcare entities and government bodies will facilitate the delivery of comprehensive and enduring healthcare solutions.

    On incorporating initiatives such as assisting acid attack survivors into Prayag Hospital’s overall mission

    Officially reported acid attack incidents number between 250-300 annually, yet experts believe the actual count could surpass 1,000. We organise free camps yearly for acid attack victims and undertake around 100 surgeries at nominal costs to help better the lives of the survivors. These camps empower survivors to overcome trauma, foster resilience, and reintegrate into society, making a tangible difference in their lives.

    On the intersection of technology and healthcare shaping the industry’s future and Prayag Hospital embracing these advancements

    The rapid advancements in technology have opened up new avenues for enhancing patient care, streamlining processes, and improving overall healthcare outcomes. At Prayag Hospital, we recognise that technologies such as electronic health records, telemedicine, and wearable health devices have the power to create a more connected and patient-centric healthcare ecosystem and thus embrace these wholeheartedly.

  • Disney+ Hotstar unveils ‘Bas Aao #FreeMeinDekhteJaao’ campaign

    Disney+ Hotstar unveils ‘Bas Aao #FreeMeinDekhteJaao’ campaign

    Mumbai: The much-awaited Asia Cup 2023 is around the corner and to amp up the excitement, Disney+ Hotstar has unveiled its campaign ‘Bas Aao. #FreeMeinDekhteJao’, focusing on its proposition of ‘FREE on mobile’. The platform has lifted its paywall for mobile and tablet only viewers for both Asia Cup and ICC Men’s Cricket World Cup this year to further democratise the game of cricket. Starting 30 August, the Asia Cup brings some of the biggest cricket rivalries at the forefront with teams going head-to-head to win the coveted trophy. Cricket lovers can watch all the matches from 3:00 PM (IST) LIVE & Exclusive on Disney+ Hotstar and Star Sports Network.

    Disney+ Hotstar’s new campaign for the Asia Cup 2023 takes a light-hearted and funny twist on the audience’s urge to catch the action packed matches anywhere – anytime on their mobile devices. Conceptualised by Tanmay Bhat, Deviah Bopanna and team Moonshot, the platform released a film that showcases the intensity of India’s love for cricket. The ad film is directed by Kishore Iyer.

    Speaking about the campaign, a Disney+ Hotstar spokesperson said, “Cricket holds a special place in the hearts of Indians, and we want to make this sport even more accessible to our users. By offering the opportunity to watch the Asia Cup and the upcoming ICC Men’s Cricket World Cup 2023 for free on mobiles, we are geared up to take cricket to every corner of the country and tap into digital-first audiences. The campaign film too reflects the same ethos, bringing to light the lengths we Indians go to follow cricket, along with Disney+ Hotstar’s commitment to delivering a top-notch and convenient viewing experience.”

    Adding to the thrill and fervor, the anticipated comebacks of big players such as KL Rahul, Jasprit Bumrah, and Shreyas Iyer to the Asia Cup will add a dynamic edge to the matches, making the tournament even more enthralling for fans. Starting 30 August, the tournament, co-hosted by Sri Lanka and Pakistan, will feature a total of six teams – India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, Nepal – battling it out for the winning spot. The Group Stage of the tournament will be played from 30 August to 5 September, with India and Pakistan going head-to-head on 2 September. The next stage will be played from 6th September to 15 September, and the final match is scheduled for 17 September.

  • DBS Bank India is banking on India’s badminton stars!

    DBS Bank India is banking on India’s badminton stars!

    Mumbai: In a move that underscores DBS Bank India’s commitment to the country, the bank has announced its partnership with five exceptional badminton stars – Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, and Gayatri Gopichand.

    DBS Bank has been a part of India’s journey since 1994, and it is the largest foreign bank in the country by branch presence. The partnership enables the bank to enhance its brand presence within the country and effectively connect with its diverse audience. The sport of badminton embodies attributes such as precision, dedication, teamwork, and the pursuit of excellence, closely aligned with DBS Bank’s core values of being purpose-driven, relationship-led, and innovative.

    The partnership has kicked off with an outdoor campaign, and it will be extended to the bank’s social media platforms, official website, and internal platforms, as well as throughout its branch network, targeting both customers and employees.

    DBS Bank India managing director – group strategic marketing & communications  Shoma Narayanan said, “DBS Bank continues to break boundaries and reimagine banking; we like to think of ourselves as a different kind of bank, rather than fitting into the conventional notions of a ‘traditional bank’. Badminton is gaining popularity across India, and this partnership provides a great opportunity for us to extend our support to five young athletes who truly have the potential to be the stars of tomorrow!

    These players epitomise our core values both on and off the court, making them perfect partners to champion our brand. With this association, we aim to dial up customer engagement in India and bolster the narrative around our unique phy-gital proposition, a suite of offerings, and strong Asian connectivity.”

    Baseline Ventures co-founder and director Ramakrishnan R added, “DBS Bank has always been a trusted partner, for small and large businesses as well as retail customers. We are excited to help the bank onboard some of India’s most prominent badminton stars as it increases engagement with its customers in India. We are confident that with DBS Bank India’s support, these players will elevate their careers and reach even greater heights while serving as an inspiration for badminton enthusiasts.”

    The five young and promising badminton stars have consistently climbed the global rankings, carving a niche for themselves on the international stage. Former world junior number one, Lakshya Sen, has clinched titles in various tournaments and earned a top-ten spot in senior rankings, with recent wins including the Canada Open and notable performances at the US Open, Japan Open, and the 2021 World Championships.

    India’s men’s doubles duo, Chirag Shetty and Satwiksairaj Rankireddy have reached World No-two in the badminton world federation (BWF) rankings. They won three BWF World Tour titles this year, including the Indonesia Open 2023 (Super 1000), Korea Open 2023 (Super 500), and Swiss Open 2023 (Super 300). India’s young women’s doubles sensation, Gayatri Gopichand and Treesa Jolly made their mark at the All-England Championship 2022 by reaching the semi-finals in their debut season and repeating the feat in 2023. They clinched medals at the commonwealth games and played a pivotal role in winning India’s first-ever medal at the Badminton Asia Mixed Team Championships 2023.

    DBS Bank continues to break boundaries, and its campaigns have been seen as category-defying in the banking industry. For example, the bank introduced an industry-first online mini-series called “DBS Sparks,” which is inspired by true stories and follows a group of young bankers as they navigate their work and personal lives. It showcases how these bankers challenge the status quo, go above and beyond to solve their client’s challenges, and genuinely make an impact in DBS’ quest to be the best bank for a better world.

    In 2018, DBS Bank introduced its brand promise, “Live more, Bank less.” This year, the bank launched a clutter-breaking campaign to further strengthen this promise, while showcasing how it brings simplicity and seamlessness to banking. The campaign encapsulates how DBS Bank empowers customers to dedicate more time to cherishing their dreams, pursuing their passions, and nurturing their relationships.

  • Hyundai creates India’s largest outdoor Lego installation for EXTER

    Hyundai creates India’s largest outdoor Lego installation for EXTER

    Mumbai: Hyundai Motor India Ltd, India’s first smart mobility solutions provider and the largest exporter since its inception, unveils the country’s Largest Outdoor Installation made of LEGO bricks to showcase the dynamic Hyundai EXTER. This first-of-its-kind outdoor Installation is crafted for customers to reimagine and experience the Hyundai EXTER at Cyberhub, Gurugram. The month-long display is poised to captivate and engage audiences as it redefines Installation Marketing in the automobile industry. The extraordinary display intends to showcase Hyundai EXTER in a fascinating and engaging way and also provide a distinctive positioning to the brand’s “Think outdoor. Think EXTER” communication.

    Hyundai Motor India Ltd’s vertical head, marketing Virat Khullar said, “At Hyundai, we are always in pursuit of new and innovative means that engage and excite our consumers. We are immensely excited to unveil this innovative outdoor LEGO Bricks Installation purely made of 3,02,406 LEGO Bricks by talented LEGO Artists and AFOLs (Adult Fans of LEGO). This installation takes centre stage in our Hyundai EXTER Launch Campaign, redefining outdoor marketing and brand connection.

    Outdoor Installation Marketing has always been a key pillar to entice and connect with our consumers, effectively conveying the very soul of our brand. An example of this creative endeavour is our Outdoor LEGO Bricks Installation for Hyundai EXTER. With this new initiative, we are simply disrupting the take on outdoor installation, emphasizing “Think Outside. Think EXTER”

    This Hyundai EXTER LEGO Bricks Outdoor Installation is completed in a small span of 4 Days, winning the Asia Book of Records and India Book of Records for the title of ‘Largest Hoarding made using LEGO Bricks’. A staggering 302,406 LEGO bricks have been expertly orchestrated to form this masterpiece, a testament to the passion and talent of 28 skilled LEGO Artists who have dedicated over 1200 Hours of creation. Adult Fans of LEGO (AFOLs), who are masterful LEGO Artists, have brought this vision to life, ushering in a new era of outdoor Installation. This endeavour is not only a testament to Hyundai’s commitment to pushing boundaries but also a record-breaking feat. The activation is on display from 19 August to 17 September 2023, at Cyberhub, Gurugram.

    Hyundai EXTER stands as a symbol of modernity and exploration, designed to captivate the free spirit of India’s Gen MZ customers. “Think outside. Think EXTER”, the key brand communication, encapsulates the essence of wanderlust and exploration that drives this entry SUV. With striking design embodying a ‘Sensuous Sportiness’ identity, advanced technology, and segment-leading safety and comfort features, EXTER redefines benchmarks in its segment.

  • IndusInd Bank launches ‘NRI homecoming festival’ in Kerala

    IndusInd Bank launches ‘NRI homecoming festival’ in Kerala

    Mumbai:  In light of the vibrant Onam festival and to celebrate the special Onam festival spirit with its NRI customers across Kerala, IndusInd Bank has today announced the launch of its ‘NRI Homecoming’ festival in Kerala. This festival is to mark the eagerly awaited return of non-resident Indians (NRIs) to their homeland and to create an experience for the Bank’s NRI clients with a grand celebration of Onam. The Branches are being decorated and a host of initiatives are being planned to welcome the NRIs.  

    As a part of this Onam celebration, the Bank extends a warm invitation to its valued NRI customers and their families to visit the Bank’s branches and join in a joyful high tea gathering and lamp-lighting ceremony. Bank has also organised exclusive movie screenings in Calicut, Kochi and Trivandrum for NRI customers & their families. There are a lot of other fun-filled activities planned by the Bank for NRIs customers & their families, including getting a handmade family portrait made by a local artist. IndusInd Bank will also arrange sessions on financial literacy for NRI customers to educate them on their financial needs and financial planning. The event would be hosted by some of the best financial planners to help them secure their financial goals.

    Besides, to make the festival even more enriching for its NRI customers, IndusInd Bank is delighted to offer an array of exclusive benefits to its customers. These include the privilege of selecting a preferred Account Number and access to an exceptional best-in-class interest rate of up to 6.75 per cent on NRE/NRO Savings Accounts. Customers can also reap the rewards of attractive returns on Fixed Deposits, with potential earnings of up to 7.5 per cent p.a. on NRE/NRO Deposits and up to 5.85 per cent on USD FCNR Deposits.  

    Additionally, IndusInd Bank has launched one of its kind online remittance to India platform ‘IndusFastremit.com’, now you are not required to search for options on money transfer companies. IndusFastRemit.com does it for you by bringing key partners on the same window, just compare exchange rates and the time to credit into your account in India. Furthermore, the Bank aims to promote awareness about the financial solutions tailored for the NRI segment. These informative sessions will be held across all branches of the Bank in Kerala during this festive period. These initiatives are in alignment with the fact that the Onam festival sees a huge number of NRIs from the Gulf region coming back to their homeland – Kerala and Kerala is one of the focus markets for the Bank.

  • Bartergram empowers creators with a memorable Goa getaway

    Bartergram empowers creators with a memorable Goa getaway

    Mumbai: Bartergram, the rapidly emerging platform championing organic content creation, recently empowered five standout creators with an unforgettable trip to Goa. Ashish Bhatia, Kashish Pundir, Meenu Panchal, Jenny Chopra, and Aditi Sunil delved into the vibrancy of the Independence Day long weekend and the pulsating rhythms of the NOBO Music Festival at The Westin, Goa.

    “Bartergram’s essence is rooted in authentic experiences,” said  Bartergram founder Farhan Rajani. “This trip was more than just a getaway; it was an embodiment of our vision – a world where passionate creators can enjoy life’s best while doing what they love most.”

    Bartergram the newly appointed COO  Shubham Srivastav remarked, “We’re not just thinking big; we’re implementing at scale. With a dedicated team, streamlined processes, and our global partners, we’re geared up to create such immersive experiences for creators worldwide.”

    “Value, in essence, is a subjective measure, determined not by rigid metrics but by the satisfaction of both parties involved,” elaborated Bartergram CFO and co-founder Balraj Khakar and a seasoned chartered accountant. “At Bartergram, we’re revisiting those foundational days of civilization, reminiscent of times when you’d joyfully swap rice for fresh veggies. It’s a return to authenticity and mutual appreciation.”

    Bartergram’s creator community lead Kashish Singh Deo shared, “Building a bridge between Bartergram and our creators has been my core focus. As an upcoming content creator myself, I’ve fostered an understanding of what creators genuinely desire for their lifestyles and content creation aspirations. It’s about ensuring that their passion meets purpose.”

    Bartergram is not just a platform; it’s a movement, emphasizing the value of organic content and genuine experiences as the true currencies in today’s fast-paced digital world.

  • Tata Capital onboards Shubman Gill as brand ambassador: A dynamic partnership rooted in excellence

    Tata Capital onboards Shubman Gill as brand ambassador: A dynamic partnership rooted in excellence

    Mumbai: Tata Capital, the financial services arm of the Tata Group, has announced the appointment of Shubman Gill, the talented young cricketer, as its brand ambassador.

    As a self-made youth icon with an immense fan following across the country, Gill embodies the aspirations and dreams of India’s young dynamic and diverse population. His style of play, which converges the qualities of determination, reliability, and trustworthiness to become someone the team can count on, dovetails perfectly with Tata Capitals’ brand promise “Count on Us”.

    Tata Capital is one of India’s largest NBFCs backed by a diverse range of lending and wealth management products and operating across customer segments. The company is looking forward to a period of sustained market-leading growth across segments. This association will help in accelerating and amplifying this growth and in making the Tata Capital brand the preferred financial services brand in the mind of the customer.  As part of the association, a multi-media campaign featuring Shubman Gill will soon be launched in the coming weeks. The campaign will bring to life the brands’ purpose of being a responsible financial partner fulfilling India’s aspirations.

    Commenting on the partnership, Tata Capital COO – digital & marketing Abonty Banerjee said, “We are really excited to announce our association with Shubman Gill and to welcome him into the Tata Capital family. His journey in the world of cricket mirrors the journey of Tata Capital in the financial services sector – we are both driven by passion, skill, and a relentless pursuit of excellence. Cricket is a unifying sport in India across all customer segments. We see him as a great fit for our brand values of reliability, dynamism, innovation, and a determination to deliver the best. We believe that Shubman will play a vital role in journey of growth of our brand as we strive towards becoming India’s preferred financial services company.”

    Speaking about the association with Tata Capital, Gill said, “It is a privilege to be associated with Tata Capital – a brand with a strong legacy of excellence, innovation and commitment. These are the same values that I live by as I strive to deliver consistency for the country. Tata Capital’s objective of empowering and enabling people to achieve their dreams resonates deeply with me, and I am delighted to be a part of this brand journey.”

  • BVLGARI’s timeless collections blend with the bold narratives of Made In Heaven season 2

    BVLGARI’s timeless collections blend with the bold narratives of Made In Heaven season 2

    Mumbai: When it comes to visual media, fashion plays a vital role in enabling each character to construct, sculpt and express their identities in a way that supports the narrated story. Prime Video’s Made In Heaven created a close association with accessorising and clothing, but in a way that seamlessly suited the characters’ personalities. Sobhita Dhulipala and Kalki Koechlin’s stunning appearances in the show resonate with BVLGARI’s collections, symbolising empowerment and self-expression. BVLGARI unveils a mesmerising narrative of love, empowerment, and transformation through its iconic SERPENTI and OCTO FINISSIMO collections. These collections symbolise the fusion of enduring love, personal strength, and unwavering togetherness.

    The bold personas of Made In Heaven season 2, Sobhita Dhulipala and Kalki Koechlin perfectly mirror the essence of BVLGARI’s new creations. The iconic SERPENTI series embodies their journey of metamorphosis and self-renewal, while the OCTO FINISSIMO collection reflects their fearless self-expression and empowerment.

     

     

    The collaboration of BVLGARI and Made In Heaven season 2 creates a synergy that celebrates individuality and empowerment, echoing the brand’s philosophy. BVLGARI continues to create timeless pieces that encapsulate the ever-evolving nature of relationships and personal narratives, showcasing the enduring beauty of love and self-discovery.

    Made In Heaven season 2 is produced by Excel Media and Entertainment and Tiger Baby, created and directed by Reema Kagti and Zoya Akhtar along with Nitya Mehra, Alankrita Shrivastava, and Neeraj Ghaywan. Starring Sobhita Dhulipala and Arjun Mathur in lead roles, the series also stars Jim Sarbh, Kalki Koechlin, Shashank Arora, Shivani Raghuvanshi, Vijay Raaz with the new addition of Mona Singh, Ishwak Singh and Trinetra Haldar. The seven-episode series is streaming now on Prime Video in India and across 240 countries and territories worldwide. 

  • Young entrepreneur Shikha Parmar launches “The Bae Club” in India

    Young entrepreneur Shikha Parmar launches “The Bae Club” in India

    Mumbai:  The fashion and lifestyle industry in India is set to witness a groundbreaking transformation with the emergence of The Bae Club, an ambitious venture that aims to curate India’s largest portfolio of global premium and luxury brands spearheaded by the dynamic 25-year-old Mumbai-based entrepreneur, Shikha Parmar.

    “I envision a future where Indian customers can experience an unparalleled range of premium fashion brands right at their fingertips. Our strategy involves collaborating with over 60 esteemed fashion brands from around the world over the next three years. By harnessing data-driven insights, we aim to bridge the gap between global fashion trends and the preferences of the Indian audience,” said The Bae Club founder Shikha Parmar.

    Backed by a team of seasoned professionals and supported by the strategic prowess of marketing communications firm Megalodon, Shikha is set to make her mark in the fashion industry. With her visionary leadership, TBC is set to redefine the market’s dynamics, providing customers with an unprecedented level of access to international luxury and premium brands.

    The brand has been recently in highlight with celebrities like Alia Bhatt, Shanaya Kapoor and Prajakta Koli wearing its outfits.

    TBC’s commitment to innovation and differentiation is evident through its distinctive product offerings. By closely studying consumer data, TBC ensures that the brand assortment resonates with the discerning tastes of Indian shoppers. The venture’s primary mission is to bring the world of high-end fashion and lifestyle to the Indian market, enabling customers to indulge in global trends without leaving their doorstep.

    The concept of TBC is not merely about retail; it is a cultural shift that aims to democratise luxury and premium fashion. Shikha Parmar’s vision encapsulates the idea that fashion is a form of self-expression, and every individual deserves the opportunity to embrace their unique style. With TBC, the boundaries of fashion are set to expand, inviting individuals to explore new horizons and celebrate their individuality.

    TBC’s partnership with marketing communications firm Megalodon is a strategic move that underlines its commitment to market dominance. Through strategic communication and innovative marketing campaigns, TBC is set to captivate the attention of fashion enthusiasts, creating a buzz that resonates across every corner of the country.