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Category: MAM

  • Wavemaker creates the perfect match: Natural Diamond Council and Made In Heaven season two

    Wavemaker creates the perfect match: Natural Diamond Council and Made In Heaven season two

    Mumbai: When you think of lavish Indian weddings, you think of families and food, larger-than-life brouhahas, stunning diamonds and of course wedding planners. So when Wavemaker India, GroupM’s most awarded agency, brought together Natural Diamond Council with the most loved wedding-centric show in the country, it was truly a match Made In Heaven. This partnership sees some of India’s finest jewellery brands adorned by renowned celebrities who are starring in the highly anticipated second season of the International Emmy-nominated series – Made in Heaven.

    Produced by Ritesh Sidhwani and Farhan Akhtar (Excel Media & Entertainment), Zoya Akhtar and Reema Kagti (Tiger Baby), Made In Heaven Season 2 is directed by Zoya Akhtar, Reema Kagti, Alankrita Shrivastava, Nitya Mehra and Neeraj Ghaywan. The seven-episode series is now out on Amazon Prime Video exclusively.

    Natural diamond jewellery is integral to weddings – be it the sparkling solitaire from your engagement ring, the elegant glimmer of your mangal sutra or the dazzling diamonds donned by the bride on her most special day. The association designed by Wavemaker and GroupM ESP aims to showcase the versatility of natural diamond jewellery amidst opulent, contemporary Indian weddings. Natural Diamond Council’s mission is to support and promote the modern diamond industry and has provided a perfect platform for 6 jewellery brands – Khanna Jewellers, Anmol Jewellers, Jaipur Gems, Khurana Jewellers, Om Jewellers and Gaurav Gupta Occasions Jewellery to be a part of one of India’s most celebrated OTT series.  

    Made in Heaven beautifully reveals the dichotomy of tradition, modern aspirations and belief systems set against the canvas of lavish Indian weddings. The series centres around the journey of two wedding planners as they navigate through the challenges of their jobs and personal lives together, against a backdrop of lavish weddings, complex relationships and the pursuit of happiness.  

    Just as natural diamonds symbolize love, legacy and commitment which has been forged through fire, the series depicts the value of love, trust, and self-discovery as every relationship undergoes the heat of adversity & aspiration.

    Natural Diamond Council managing director Richa Singh “At Natural Diamond Council, we are always on the lookout for innovative methods of showcasing how integral the wonders of nature are to every key moment of our lives; and what is more precious or memorable than a wedding? It made perfect sense to collaborate with a series like Made In Heaven Season 2 and give our consumers a glimpse of how easily their diamonds can help them shine on their special day. I am very happy to have on board a partner like Wavemaker who are able to contribute with out-of-the-box ideas and support our endeavour to build the natural diamond dream.”

    Wavemaker India’s chief client officer & Office head- North, West & East Shekhar Banerjee said, “Despite the cultural shifts we have witnessed across consumer patterns, diamond jewellery still holds an extremely significant status in our Indian weddings and it will continue to do so. Made in Heaven beautifully portrays the nuanced narrative of traditional Indian weddings set against modern aspirations and belief systems. At Wavemaker, we study the brand’s culture and craft the partnership to match its audience. Thus, creating a perfect platform for the brand and the viewers. We believe, through this partnership, it’s a true match made in heaven!”

    Excel Entertainment  CEO Vishal Ramchandani, “Teaming up with Natural Diamond Council for Made in Heaven 2 was quite the perfect match. Their collection added a new dimension to the show, capturing the essence of each occasion in its most radiant form. The collaboration truly transformed moments into memories, making the series an unforgettable visual delight”.

  • Volkswagen India launches new brand communication: ‘You’re in a Volkswagen’

    Volkswagen India launches new brand communication: ‘You’re in a Volkswagen’

    Mumbai: Volkswagen India rolls out its new brand communication ‘You’re in a Volkswagen’ that captures the true emotion of owning a car: ‘For those who are in love with driving, in love with motion’.  A Volkswagen isn’t just a car, it’s a people’s car. Our customers vouch for it. “I cannot wait to grab my keys and go for a drive in my Volkswagen. It’s such a no-nonsense car,” said one of the Volkswagen consumers.

    Filled with stories that become memories, it absorbs the emotions of all its occupants while being driven and covering a million kilometres across the cities of India. A true driver’s choice that receives an unparalleled experience of uncompromised safety, superior build quality, comfort and a fun-to-drive journey.

    The new brand communication captures a 360° perspective emphasizing what it means to drive a Volkswagen. A brand promise that prioritizes a holistic customer experience, right from the offerings to must-have essential product features that service initiatives, make us transparent and valuable. A Volkswagen stands for accessible and premium mobility solutions, a value-for-money proposition to its customers.

    Conceptualized by the DDB Mudra Group with media planning by PHD, the new consumer-friendly campaign takes a brand-first approach to build robust emotional equity in the automobile market. You’re in a Volkswagen is inclusive: It’s about people & their families, the human moments that make Volkswagen, a Volkswagen. One must experience it, to understand the beauty of it.

    In a belief to deliver on the promise constantly, this is a stride to become more accessible to Indians & celebrate the rich diversity that India entails.

    Volkswagen Passenger Cars India brand director Ashish Gupta said, “Our new brand campaign is centred around a simple yet powerful idea – ‘the quintessential moments experienced by our customers in a Volkswagen’. It is a celebration of the passion, exhilaration, freedom and joy that’s experienced from being behind the wheel. The unforgettable journeys and memories that make every drive extraordinary in a Volkswagen. It’s a promise that we as Volkswagen offer our customers, German-engineering, safety and a fun-to-drive experience.”

    Volkswagen India Head of Marketing & PR Abbey Thomas said, “The core theme of the campaign revolves around the concept that a Volkswagen is not just a machine to own, but a vehicle designed to be driven and experienced. This includes its commitment to safety, innovation and German engineering, its superior build quality, a suite of world-class services and above all the fun-to-drive experience that is such a characteristic of all Volkswagen-engineered cars. It will urge customers to get behind the wheel of a Volkswagen because when it comes to a Volkswagen, the true experience is when you sit behind the wheels and enjoy the comfort & driving dynamics that’s when you’ll know – You’re in a Volkswagen.”

    DDB Mudra Group chief creative officer Rahul Mathew said, “When you make cars for the love of driving and for those in the cars, then you become more than just a car – you become a feeling. And Volkswagen has always embodied this. It was now time for us to come out and say it – You’re in a Volkswagen.”

    The hallmark of this campaign lies in its availability in eight local languages which stands as a testament to the brand’s commitment to fostering stronger connections with its customers. This multilingual endeavour ensures that the brand message is not just understood, but also felt on a personal and emotional level, making the campaign a truly immersive experience.

    The brand has a strong portfolio of German-engineered cars: Virtus, Taigun & Tiguan. In tandem with the India 2.0 strategy, Volkswagen cars are bigger, bolder & better. Taigun and Virtus have owned the safety narrative on Indian roads – with both scoring five stars for adult and child occupant safety on the GNCAP safety tests. Armed with this strong portfolio, Volkswagen India is creating a larger network and bringing the Volkswagen experience closer to customers.

     

  • Modi Naturals Ltd partners with Kalki Koechlin

    Modi Naturals Ltd partners with Kalki Koechlin

    Mumbai: Modi Naturals Ltd (MNL), a leading food & beverages company through its edible oil brand — Oleev, has recently partnered with acclaimed actress and health enthusiast Kalki Koechlin to promote one of their flagship products Oleev Olive Pomace Oil. The partnership aims to underscore the health benefits of using Oleev Olive Pomace Oil in everyday cooking and to encourage individuals to make healthier choices for their well-being.

    Kalki Koechlin, popular for her commitment to a well-balanced lifestyle, shared her thoughts on the partnership, “I am glad to have collaborated with Oleev as this collaboration helps break the myth that fitness equates with long rigorous workouts. It’s certainly not that but about the sum of the right choices we make, such as – choosing a nutritious oil for our everyday cooking. Oleev Olive Pomace Oil is definitely one such oil that allows me to approach my lifestyle in a more holistic way.”

    Oleev Olive Pomace Oil is known for its excellence in everyday cooking, especially in Indian cooking. It has a high smoke point, making it ideal for various culinary methods, including deep-frying, sautéing, roasting, and more — all while keeping intact the nutritional value of the oil. The oil’s neutral taste seamlessly blends with the flavours of the dish, enhancing the overall taste experience.

    “We are thrilled to collaborate with Kalki Koechlin to spread awareness about the health benefits of Oleev Olive Pomace Oil in everyday cooking. This collaboration helps in bringing home the point that it is a very simple step to switch to a healthier cooking oil – for a balanced & healthy lifestyle.” Mukesh Ghuraiya, CMO at Modi Naturals Limited.

    Oleev Olive Pomace Oil is rich in monounsaturated fatty acids (MUFA), which are essential for a healthy heart and metabolism. Additionally, its abundance of antioxidants strengthens immunity and reduces inflammation, making it a perfect choice for health-conscious individuals. It is also fortified with vitamins A and D while being a naturally rich source of vitamins E and K. These vitamins ensure normal vision, strong bones, supple skin, and quick recovery from wounds.  

    This partnership between Modi Naturals Limited and Kalki Koechlin marks a significant step towards reassuring individuals to make healthier cooking choices without compromising on taste. With Oleev Olive Pomace Oil, consumers can adopt a healthier lifestyle and savour the delicious flavours in their favourite cuisines. 

  • JSW Paints’ Pixa campaign empowers Indian consumers through Sawalia

    JSW Paints’ Pixa campaign empowers Indian consumers through Sawalia

    Mumbai: JSW Paints, India’s leading environment-friendly paints company and part of the US$ 23 billion JSW Group aims to empower Indian consumers by promoting transparency in the paint industry. The new campaign witnesses the return of the iconic character Sawalia portrayed by Alia Bhatt with a strong commitment of empowering Indian consumers with the right information while making their paint choices. JSW Paints’ visually captivating film educates customers about the benefits of their product, PIXA which offers maximum coverage. The new campaign is launched across key TV channels, digital and other platforms.

    The heart of the new JSW Paints campaign revolves around the best-in-class coverage offered by Pixa. This unique product proposition is showcased through innovative elements coming live in a cinematic narrative featuring brand ambassadors Alia Bhatt and Ayushmann Khurana.

    JSW Paints CEO  AS Sundaresan  “Transparency, consumer enlightenment, and innovation have consistently driven our brand campaigns at JSW Paints. In this latest endeavour, the spirited Sawalia, embodied by Alia Bhatt, plays a pivotal role in encouraging consumers to ask the right questions, find the right answers and get maximum benefit from their informed choice.”

    Speaking about Pixa, the brand tailored for both interior and exterior surfaces in the value segment, AS Sundaresan emphasised its distinct feature – Covermax. which enables it to offer best-in-class coverage – a feature which is extremely important to customers in this category. Covermax isn’t just an attribute; it’s a comprehensive customer value proposition. It enables customers to complete the painting of their homes with minimum paint consumption. In addition, Pixa is the only brand in its category that offers over 1808 shades with the JSW Paints promise of ‘Any Colour One Price’.

    TBWA/India CEO Govind Pandey added, “Given the low involvement in the category, consumers are still stuck in their expectations at the decades-old level from their paint while the latest feature of JSW Paints has raised the delivery on coverage substantially.”

     

  • Ambuja Cements’ Hospital innovates rural healthcare

    Ambuja Cements’ Hospital innovates rural healthcare

    Mumbai: Ambuja Cements, the cement and building material company of the diversified Adani Group, has gone beyond its traditional role of constructing buildings to actively contribute to community development in a significant manner. An exemplary instance of this commitment is evident through Ambujanagar Multispecialty Hospital (AMH), where a remarkable case involving the treatment of multiple abnormally sized fibroids in a patient was successfully undertaken.

    Kailashben Kachadiya, a 45-year-old woman, sought medical attention at the gynaecology outpatient department of Ambujanagar Multispecialty Hospital, Gujarat, with complaints of lower abdominal pain and a sense of heaviness. A subsequent ultrasound examination revealed a complex and atypical medical condition characterised by multiple fibroids, including a substantial fundal fibroid. These findings indicated an abnormal enlargement of the uterus, comparable to that observed in a woman seven months into the pregnancy, leading to considerable discomfort and pain for Kachadiya. Under the meticulous care of gynaecologist Dr Hetal Gohil and with the unwavering support of the entire operating theatre staff, the surgical procedure was executed successfully by leveraging the expertise of the AMH medical team.

    Ambuja Cements commends the unwavering commitment of Ambujanagar Multispecialty Hospital’s doctors and staff in effectively managing an extraordinary case highlighting the significance of accessible healthcare in rural communities where specialised medical intervention and the overall well-being of the community seamlessly converge. This, in turn, has also led to the multispecialty hospital becoming the beacon of hope for the local population seeking top-notch medical care, eliminating the need for arduous journeys and costly accommodations.

    Ambuja Cements proudly embraces its role in fostering community development that extends beyond construction. Its ongoing efforts continue to enrich lives and make a positive impact through healthcare accessibility. This initiative stands as a testament to the brand’s unwavering dedication to comprehensive advancement and the sustainable growth of the communities it serves.

  • Skyscanner commits to India with the launch of new Hindi products

    Skyscanner commits to India with the launch of new Hindi products

    Mumbai: Global travel marketplace Skyscanner is today launching a new Hindi language experience across its products and services as part of the company’s commitment to the Indian market.

    Hindi is the third most widely spoken language globally, and the number of internet users accessing content in Hindi is also rising. With the Indian travel market projected to reach US$ 125 billion by FY27 and Indians increasingly preferring to book travel online, the introduction of a new localized experience will benefit travellers and partners alike in metro cities as well as Tier 2 and Tier 3 cities across the country.

    India’s domestic and international air travel continues to showcase a strong recovery, surpassing pre-covid levels. This is reflective of travel demand on Skyscanner, with the company observing the highest spike in search volume in 2023 since the pre-pandemic of 2019 for both domestic and international destinations. Trending routes in August include:

    ●   Srinagar to Jammu

    ●   Hyderabad to Bengaluru

    ●  Mumbai to Dubai

    ●  New Delhi to Seoul

    ● Srinagar to New Delhi

    Strategic Relations VP Hugh Aitken said, “The Indian travel market is one of the fastest growing in the world and we see immense potential to help connect millions of travelers with some of the most ambitious travel providers in the industry. When accessing flight options on Skyscanner travelers will now automatically be redirected to the Hindi locale on the airline or OTA site. As well as native language support, we are also investing across our entire product portfolio, not just for consumers but importantly too for our partners in areas such distribution, advertising, and data.”

    Skyscanner currently works with market-leading Indian partners such as MakeMyTrip, Indigo, Goibibo, SpiceJet, Yatra, EaseMyTrip, and Cleartrip and is constantly looking to expand its network.

  • ONEOTT iNTERTAINMENT launches its enterprise networking solutions brand “CELERITYX”

    ONEOTT iNTERTAINMENT launches its enterprise networking solutions brand “CELERITYX”

    Mumbai: India’s fourth largest private internet service provider ONEOTT iNTERTAINMENT Limited (OIL), the broadband subsidiary of Hinduja Global Solutions (HGS) announced that it is foraying into the fast-growing enterprise solutions segment in India, leveraging its expertise in technology and domain knowledge gained through its B2C business.

    The new brand – CelerityX offers a portfolio of bespoke digital solutions for enterprise customers of any scale or strength.

    “CelerityX” combines the word “Celerity”, meaning swiftness or speed, with the letter “X”, which connotes advanced, cutting-edge technology. The brand name reinforces the strong focus on speed, agility, and technology.

    CelerityX is all about making networking as easy as using a couple of clicks. The brand offers a comprehensive suite of enterprise solutions, including cutting-edge Broadband over Satellite (BoS), Fiber, and 5G MESH networks, as well as zero-touch digitally enabled industry solutions, across on-premises, cloud, and platform economy environments. Irrespective of the size and scale of the enterprise, CelerityX solutions empower businesses to achieve new heights of efficiency and performance, including significant improvement in productivity and uptimes and definitive reduction in costs.  

    Digital Media Business whole-time director at HGS and head Vynsley Fernandes said, “We are thrilled to introduce CelerityX to the business world. The brand drives forward our value proposition of making networking faster and simpler for enterprises that demand speed, performance, and reliability. CelerityX will leverage the installed pan-India infrastructure, footprint and network of not only NXTDIGITAL and OIL but also a host of partners who want to monetise their assets.”

    CelerityX chief business officer at OIL and business head Sameer Kanse, said, “As an enterprise solutions business, CelerityX is committed to providing innovative solutions and exceptional customer experience. With CelerityX, complexity meets simplicity to empower enterprise businesses for unprecedented success. We provide a complete suite of enterprise networking and connectivity solutions to simplify, secure, and enhance the performance of applications in the cloud economy through a digitally enabled service experience.”

    CelerityX is a digitally-enabled networking solution brand that leverages the over 350  city network built by OIL and works extensively with over 10,000 partners of NXTDIGITAL, the Digital Media division of HGS across India to create a pervasive, high-uptime and managed network. CelerityX offers a single interface for feasibility, service delivery visibility, assurance, and billing, allowing enterprises to focus on business outcomes while it manages the network delivery. 

  • Haldiram launches ‘Pyaar Ka Tohfa’ campaign celebrating Raksha Bandhan

    Haldiram launches ‘Pyaar Ka Tohfa’ campaign celebrating Raksha Bandhan

    Mumbai: Haldiram’s, India’s popular snacks and sweets brand, has recently launched a heartwarming campaign “Pyaar Ka Tohfa” underlining the ever-lasting bond between brothers and sisters on this Raksha Bandhan. Alongside its diverse range of delectable and well-designed gifting range of sweets, nuts & chocolates, as part of the Pyaar Ka Tohfa campaign, Haldiram’s has unveiled a special box of assorted sweets, featuring the ever-popular Laddoo.

    The Pyaar Ka Tohfa campaign centres around an emotional ad film, showcasing the beautiful bond between a surgeon’s sister and her brother. The film depicts the everyday routine of the sister returning home after her work as a surgeon, but on this particular Rakhi day, she arrives late for the celebrations. The brother feels disappointed but conceals it with a heartfelt gesture, handing over the Haldiram’s Box of Ladoos and asking her to keep her apologies to herself.

    As the story unfolds, the sister ties the Rakhi to her brother’s hand, revealing that it was her first surgery that day, during which she successfully delivered a cute baby girl. The brother’s disappointment turns into pure joy and playfully feeds the delicious Ladoos to her.

    Haldiram’s head of marketing Divya Batra shared, “Raksha Bandhan is a celebration of the unbreakable bond between siblings, and Haldiram’s ‘Pyaar Ka Tohfa’ campaign beautifully captures the emotions and love shared between them. Our special gifting range including an assortment of signature sweets, nuts, and much more, etc., makes the perfect gift to express affection and appreciation to your beloved siblings.”

    Haldiram’s President – Retail  Kailash Aggarwal also expressed, “At Haldiram’s, we believe in preserving traditions and spreading joy through our delightful treats. With the Pyaar Ka Tohfa campaign, we aim to celebrate the essence of Raksha Bandhan and make this festival even more memorable for our customers. “Gifting by Haldiram’s”, specially curated gift boxes for special occasions, adds a touch of thoughtfulness to the festivities, allowing our customers to express their love and appreciation in a truly heartwarming manner.”

    Haldiram’s is popularly known for its wide-ranging gifting options that suit different preferences and budgets. From thoughtfully curated hampers and exquisite sweets gift boxes, Haldiram’s also offers and plethora of assorted nuts, and chocolates, among other exciting foods. These gifting options highlight the brand’s vision to curate moments of togetherness for families and friends. The special assortment of sweets is available at Haldiram’s stores in Delhi NCR and selected retail partners across the region.

  • Promax India 2023 showcases innovation and insight

    Promax India 2023 showcases innovation and insight

    Mumbai: The realm of entertainment has been making waves all over the world with its extraordinary content creations. Recognising the most trailblazing ideas, the Promax Awards stands as the country’s premier celebration of outstanding achievements in the M&E industry. Promax India will mark the pinnacle of success for leading brands in entertainment marketing and design as it hosts its latest edition on 24 & 25 August in Mumbai. The Promax India Awards 2023 will continue the tradition of honouring leading brands across 60 categories for their innovation and foresight, including the ‘Arnab Chaudhuri Rocket Award’ in memory of the animation legend and promo genius, Arnab Chaudhari, director of India’s most iconic animated feature, Arjun the Warrior Prince. This award not only recognises rising stars in the world of promotions but also comes with prizes totalling Rs 1.6 lakh, proudly sponsored by TRZY.

    Promax India goes beyond celebrating the best creative brands in entertainment, marketing, promotion, and design. It also provides a platform for industry professionals to gain valuable insights and skills. The two-day event features prominent speakers who will ignite valuable conversations on the challenges faced in the M&E industry and how to stay ahead of the game.

    Newly introduced this year, the Senior Leadership Luncheon, an exclusive event open only to upper management, will be held on 24 August at The Club Mumbai. This full-day event features three industry experts, Lee Hunt, David Shing, and Prasoon Pandey who will share their insights on the latest industry trends, fostering stimulating conversations and the exchange of ideas among attendees. Simultaneously is the creative boot camp, titled “The Anatomy of a Clip-Based Promo”, at Atlas SkillTech University. Helmed by Vikki Stephenson, a senior creative consultant with 20 years of experience in creating award-winning campaigns for renowned brands, this boot camp is open to all professionals aiming to elevate their creative bar and produce world-class promos.

    The conference and awards show will be held on 25 August at the Radisson Hotel Goregaon. The conference features the highly anticipated session, ‘New Best Practices 2023’ by Lee Hunt, which analyses how the industry continues to be reshaped by the competition between linear and streaming platforms. The Digital Prophet, David Shing, will enlighten us on the impact as we rapidly and extensively connect to the digital world. India’s very own visionary, Tamagna Ghosh, will curate and showcase the best of the best design and promotion from across the globe in another popular session, WORLD GOLD. Returning to this year’s Promax India Awards Show are the dynamic duo from RED FM, RJ Rocky and RJ Purab, who will host the event.

    Promax India extends its heartfelt appreciation to its sponsor, Zee Bangla, for their valuable support. Their partnership has been instrumental in the success of Promax India.

    Commenting on the occasion, Andy Chua, Conference Director of Promax India, said, “The Promax India Awards 2023 is where we recognise and celebrate the remarkable achievements of the Indian M&E industry. For over two decades, we have witnessed the industry’s incredible growth and innovation. So must we in Promax India to continue to evolve  and meet the needs of the community we serve. We look forward to welcoming you all to an improved and extraordinary event filled with inspiration and insights to meet the challenges ahead.”

    Promax India 2023 awards chair & head of India Originals, Prime Video India Aparna Purohit said, “To celebrate stories that intrigue, engage, inspire, and help build not just the brands but also contribute towards the cultural zeitgeist of our times is indeed a huge honour. Promax Awards commemorate the rich and diverse creative excellence by recognizing the minds behind some of the most spectacular brand and marketing campaigns. I am thrilled to have the opportunity to go through some of the finest creative work from India, and award them for their contribution to the world of entertainment.”

    “The Promax Awards are enriching because exchanging ideas multiplies them, and that is how culture is nourished”, said Corcoise Films director Prasoon Pandey.

    “The Promax Awards celebrate the power of creativity in the realm of entertainment and content marketing. It’s a testament to the industry’s ability to captivate and engage audiences through innovative campaigns that leave a lasting impact. These awards recognize the brilliance that fuels the magic of storytelling” said Trailer Park Group managing director APAC Tamagna Ghosh.

  • Godrej Appliances engages consumers with its new conversational new campaign

    Godrej Appliances engages consumers with its new conversational new campaign

    Mumbai: Godrej Appliances, part of Godrej & Boyce, the flagship company of Godrej Group, rolled out a new social media campaign #FoodKaMoodBadlo to educate consumers on maintaining food freshness through a series of engaging influencer-led videos.

    Prolonging the shelf life of refrigerated foods and retaining their freshness for longer is possible by following some simple hacks at home. The brand has seamlessly narrated these tips through a series of videos created in collaboration with influencers. From selecting the right fruits and vegetables to mastering the art of cleaning and maintaining a well-organized refrigerator, viewers will discover the key to unlocking the secrets of food freshness.

    Godrej Appliances marketing head Swati Rathi said, “With Unique Nano Shield Technology (patent applied), Godrej Frost Free Refrigerators have moved from cooling to disinfection within the refrigerators, raising the bar in food preservation. The social media campaign we deployed, also aimed to raise the bar when it comes to engaging consumers on food freshness. It revolves around some insights – 1. With an increasing number of young nuclear families, people have forgotten the art of picking fresh produce 2. Refrigerators can enhance and maintain freshness but need fresh ingredients to begin with. 3. Simple hacks around food storage and organization can go a long way in maintaining food freshness. Armed with these insights, we engaged with influencers to put out conversational and aesthetic content that educated our viewers on how to maximize the life of their foods.”

    The captivating videos of the #FoodKaMoodBadlo campaign can be viewed on Instagram through the accounts of Nitya Hegde (@finefettlecookerys), Shreya Agarwala (@ohcheatday), and Saloni Kukreja (@salonikukreja).