ITV

Category: MAM

  • Tennis World No.1 Iga Świątek joins Infosys as global brand ambassador

    Tennis World No.1 Iga Świątek joins Infosys as global brand ambassador

    Mumbai: Infosys (NSE, BSE, NYSE: INFY), a global leader in next-generation digital services and consulting, today announced a multi-year partnership with women’s tennis World No.1 Iga Świątek. The 22-year-old is already a four-time Grand Slam Champion and one of the most dominant forces in the women’s game today, who has been ranked World No. 1 since 22 April, for a record 70 consecutive weeks. She has bettered her skills and capabilities in the face of every new challenge to rise to the top. Businesses and individuals seeking to navigate their next can draw inspiration from how she has steadily evolved to become a champion.

    Infosys has helped reimagine tennis for over eight years as the digital innovation partner for the ATP Tour, Roland-Garros, Australian Open, and The International Tennis Hall of Fame. The company has transformed the experience of the game for the tennis ecosystem leveraging advanced digital technologies like artificial intelligence (AI), cloud, and data analytics.

    Infosys will now work closely with Świątek’s team to build an advanced data analytics and video dashboard by leveraging AI to amplify her training and help rapidly evolve her strengths and match strategy through continuous learning. Several of Infosys’ clients embrace a similar approach, taking advantage of digital advances like AI, machine learning, cloud, and more to accelerate their evolution and transformation. Infosys and Świątek will also work together to create programs to inspire and empower young women around the world – for example, conceptualizing, and promoting programs to help women from underserved communities build careers in science, technology, engineering, and mathematics (STEM).

    Iga Świątek, said, “I am delighted to collaborate with an organisation like Infosys that’s bringing their knowledge of technology to change the tennis experience for so many people. Although tennis and technology may seem quite different at first, there’s so much in common – including strategic thinking, learning and developing in every situation, the ability to evolve your game, and adjust. I am also moved by all that Infosys is doing off the court to bring more opportunities that empower people, businesses, and communities to move into the future. With Infosys, our goal is to also inspire people, especially young women, to prepare themselves to play strong and meaningful roles in a world that is not possible to live in and thrive without strong digital skills and knowledge.”

    Tune in to Infosys brand ambassador Iga Świątek talk about her collaboration with Infosys.

    Infosys chief executive officer & managing director Salil Parekh said, “We are thrilled to welcome Infosys’ new brand ambassador – Iga Świątek – a Polish hero who has hurdled immense challenges to become the top tennis player in the world, and an inspiration for everyone who aspires to navigate their next. Her relentless evolution mirrors the digital transformation journey that several of our clients undertake in collaboration with us to become champions in their own industries. Iga is also a great inspiration for women achievers and together with her, Infosys will work to inspire young people, especially women, to push forward and pursue STEM careers that are vital for our future. All of us at Infosys wish Iga the very best for the future.”

  • Paytm Ads launches 2023 Festive Wallet Outlook: Indian digital spending trends

    Paytm Ads launches 2023 Festive Wallet Outlook: Indian digital spending trends

    Mumbai: One97 Communications Ltd (OCL) which owns the brand Paytm, India’s leading payments and financial services company and the pioneer of QR, mobile payments and Soundbox, today launched a report titled “India’s Festive Wallet Outlook 2023” by Paytm Ads at ET Martequity Summit 2023. Based on a survey commissioned through Redseer Consulting, the report highlights the festive spending trends across various categories and the growth of digital spending across payment platforms.

    India’s Festive Wallet Outlook 2023 states cashless transactions have gained prominence (lower cash-on-delivery transactions) within online sales during festive seasons, with ~75 per cent of consumers opting for digital payment methods for online shopping. Mobile payments are anticipated to emerge as the primary payment method across all product categories during the upcoming festive season.

    With a growing consumer preference for mobile transactions, businesses are digitising their payment options. Approximately 60 per cent of all merchants and small-business owners accept e-payments enabled by the rapid deployment of Paytm-pioneered QR codes and Soundbox devices as of June 2023.

    As per the Redseer survey, Paytm boosts brand awareness threefold among users, outshining other payment platforms. The report highlights Paytm’s seamless integration into daily routines for bill payments, subscriptions, and digital services. It has become a vibrant brand discovery and consideration platform, linking users with relevant products during festivities.

    Paytm SVP Praveen Sharma said, “With almost 75 per cent of consumers opting for mobile payments during festive shopping, it enables marketers to convey messages that deeply connect on an individual level. Paytm has emerged as a dynamic brand discovery platform with its large user base, playing a pivotal role in connecting users with brands and products during this celebratory period. With its advanced targeting and innovative ad formats, Paytm Ads has successfully created meaningful customer interactions along the path to purchase.”

    Paytm has facilitated seamless transactions and empowered users to embrace digital spending during festive seasons. The company’s FY23 Gross Merchandise Value (GMV) from Commerce Business, which includes travel, movie, entertainment ticketing, deals and gift vouchers, grew 63 per cent YoY. Total Gross Merchandise Value (GMV) processed through Paytm in the 2022 festive months increased by 40 per cent, along with an 85 per cent rise in transactions. The company’s monthly transacting users for July stood at 9.3 cr. Paytm witnessed a 31 per cent YoY growth in active users during the last festive season.

    The report has profiled success stories of various brands, including MyGlamm and the Singapore Tourism Board, that have effectively leveraged Paytm Ads for their marketing campaigns. By harnessing the power of digital transactions, over 400 brands have enhanced engagement, boosted sales, and fostered lasting relationships with their customer base. Paytm Ads has disrupted the conventional offerings of various ad tech platforms through innovative ad solutions and precise targeting, emerging as one of India’s leading advertising platforms.

    Click here to download the complete report.

    https://marketing.ads.paytm.com/report-indias-festive-wallet-outlook-2023

  • Mullen Lintas creates a new narrative for Manipal Hospitals with their latest brand campaign

    Mullen Lintas creates a new narrative for Manipal Hospitals with their latest brand campaign

    Mumbai: Mullen Lintas, one of MullenLowe Lintas Group’s acclaimed creative agencies, has unveiled an exciting new advertising campaign in collaboration with Manipal Hospitals, one of the leading healthcare providers in the country, aimed at inspiring individuals to prioritise their own well-being. The campaign encourages audiences to adopt a proactive approach to their health, ultimately preventing the need for reactive critical care situations.

    In an era where healthcare communication has become all about expertise, equipment, facilities etc, Manipal Hospitals and Mullen Lintas have collaborated to convey a powerful emotional message through thought-provoking campaigns. The central theme revolves around the idea ‘Take Care Of Yourself’ which communicates the core message that the best way to prevent reactive critical care is by taking care of our own health every single day. And Manipal Hospitals strongly encourages taking preventive care of your health on a daily basis so that you are less dependent on curative, critical medical help.

    Commenting on the relatability of the campaign, Manipal Health Enterprises Pvt. Ltd COO Karthik Rajagopal said “In today’s fast paced world, we often neglect our well-being in the pursuit of success, losing our quality of health. Following this insight, we decided to launch a brand campaign ‘The best gift that we can give to our near and dear ones is the gift of our own good health.’

    For this, I would like to applaud the efforts of Mullen Lintas and Director, Gauri Shinde, in bringing this idea to life. We’re grateful for this partnership and hope everyone will appreciate this message.”

    Through a masterful blend of emotional storytelling and poignant narratives, Mullen Lintas Bangalore captures the essence of personal health journeys through various stages of life. Each story resonates with viewers on a deeply relatable level, underlining the importance of adopting balanced lifestyles, the need to exercise regularly, and early intervention. The multi-film campaign subtly highlights the potential consequences of neglecting one’s health, while also celebrating the positive outcomes that arise from being proactive.

    Sharing thoughts on the campaign, Mullen Lintas CEO Hari Krishnan said, “Healthcare communication has for a long time been about brands talking about themselves to consumers, almost in a one-way approach, about their expertise, facilities, infrastructure etc. We felt that the time is right to elevate the conversation. As one of the pioneers in modern healthcare in India, the onus of exemplifying thought leadership rests with Manipal Hospitals. With this as our guiding light, we conceived a campaign which, at its heart, is all about encouraging people to take care of their health so they never need to be taken care of in a hospital. It’s very bold in that sense, for a brand to consciously decide to not talk about themselves and the team at Manipal Hospitals deserves all the credit for taking this leap.”

  • Shaktimaan celebrates sibling love in its new Rakshabandhan campaign – #LifeofaUPSCAspirant

    Shaktimaan celebrates sibling love in its new Rakshabandhan campaign – #LifeofaUPSCAspirant

    Mumbai: India’s first adaptive learning ecosystem, Shaktimaan has launched a new campaign, just in time for the biggest celebration of the bonds between siblings. The campaign, titled ‘Rakshabandhan in the Life of a UPSC Aspirant,’ revolves around the heartwarming story of a sister’s thoughtful gift to help her brother conquer the UPSC with the help of Shaktimaan.in. Through the campaign, the company aims to represent the bond between siblings, highlighting the importance of having the support of loved ones in the preparation of the Civil Service Examination. The campaign is LIVE on YouTube, Twitter, Instagram, LinkedIn, and Facebook and has already garnered over 20.4K views on Twitter and more than 2K views on YouTube.

    The campaign is strategized internally and focuses on the struggles of UPSC aspirants and how Shaktimaan can empower them to access top-tier mentorship and a disciplined ecosystem personalized as per their needs. It highlights the story of a diligent UPSC aspirant, Raghav, who is trying to cope with The Hindu newspaper editorial. On seeing his struggles on Rakhshabandhan, the elder sister, Meera, gifts him Shaktimaan, a powerful mentor for students to help him in his UPSC preparation. As the brother unveils the Rakhi gift, he explores the different features of Shaktimaan, such as the daily Hindu summary, instant doubt resolution, daily learning targets with Prelims MCQ, and MAINS hand-written answer evaluation. Their story highlights the challenges faced by Civil Service Examination candidates and how their family and friends support them in their exam preparation. The access to personalized solutions represents the support that siblings can provide for each other.

    Founding team member Lakshay Nagpal remarked, “Our Raksha Bandhan campaign highlights how family supports a UPSC aspirant. The desire to showcase the passion of today’s students and our eagerness to offer them the best solutions lies at the heart of the campaign. At Shaktimaan, we use our deep insights and execute them with the help of artificial intelligence to help students stay disciplined and focused.”

    The Rakshabandhan campaign serves as a powerful reminder that students’ family members will always be there to guide them through their struggles and support them to achieve their goals. With the help of Shaktimaan and the support of their loved ones, students can find the right balance and achieve their dreams.

  • Nesterra’s #BringOnThePillows Campaign: Celebrating sibling bonds with a splash of nostalgia this Rakshabandhan

    Nesterra’s #BringOnThePillows Campaign: Celebrating sibling bonds with a splash of nostalgia this Rakshabandhan

    Mumbai – Nesterra, the pioneering premium home furnishings brand in the upholstery and drapery segment from the house of Sutlej Textiles & Industries Ltd. from the prestigious K.K.Birla group, is all set to spark joy and camaraderie with its much-anticipated Rakshabandhan campaign, #BringOnThePillows. As a tribute to the cherished love between siblings, Nesterra presents a captivating two-day weekend activation, bringing the enchanting world of pillow fights to life. The event will take place at Infinity Mall, Malad in Mumbai on the 26 and 27 of August 2023, starting from 11 a.m. onwards.

    Nesterra’s #BringOnThePillows is a one-of-a-kind initiative designed to help individuals relive their treasured childhood memories of pillow fights with their dear siblings and loved ones. This innovative and fun-filled event promises to transport participants back to the times of innocent laughter and friendly battles featuring pillows reflecting Nesterra’s trendsetting designs and impeccable craftsmanship. Attendees will have the unique chance to challenge their siblings or loved ones to a thrilling Pillow Fight within the #PillowFightRing. Winners will be rewarded with captivating goodies from Nesterra.

    In addition to the exciting on-ground activation, Nesterra is hosting an engaging digital contest on Instagram, offering participants a shot at winning products worth a grand total of Rs 50,000. Participation in this unique contest is both easy and delightful. The Instagram contest is live and accepting entries until Thursday, 31 August 2023. With such alluring prizes at stake, now is the perfect time to get involved and create lasting memories.

    To know more about the digital contest, check

     

     

    Nesterra VP of home textiles and design expert Smita Joshi said, “At Nesterra, we believe in the power of shared memories and connections. The #BringOnThePillows campaign is our way of bringing families closer, reliving cherished moments, and making new memories that will be cherished for years to come. Through this campaign, we celebrate the spirit of Rakshabandhan by embracing the playfulness of childhood and the enduring bond between siblings.”

    Nesterra is delighted to foster the spirit of sibling bonds and create an atmosphere of joy and nostalgia with its #BringOnThePillows campaign this Rakshabandhan. Whether through on-ground pillow fights or the captivating digital contest, the brand aims to spread smiles and celebrate the unbreakable love shared among siblings.a

  • Hindustan Pencils takes a stand against scammers: Urges public awareness on fake job offers

    Hindustan Pencils takes a stand against scammers: Urges public awareness on fake job offers

    Mumbai: Hindustan Pencils Pvt Ltd (HPPL), the renowned Indian manufacturer of writing materials and stationery items, established in 1958, is taking all the essential steps to safeguard innocent people from fake job scams. In recent times, the company has observed with concern the proliferation of fraudulent job offers falsely attributed to its iconic brands Nataraj and Apsara.

    These scammers are fraudulently impersonating HPPL’s legitimate representatives. They misuse HPPL’s registered office address as well as images of their personnel to cheat innocent and unsuspecting individuals into supposed work-from-home pencil packaging job opportunities through various digital media including Google, LinkedIn, WhatsApp and other online platforms. These misleading offers have led to unfortunate instances where innocent job seekers fall victim to scams, losing money and trust.

    Being the pioneers in manufacturing pencils & other stationery items since the year 1958 through advanced technology, HPPL has never authorised any such employment offers of work-from-home pencil packing jobs. HPPL would like to bring to the notice of all job aspirants and the general public that recruitment in HPPL is carried out through a well-established selection process. It is clarified that no websites or agencies have been authorized by HPPL either to show vacancy positions on its site or to accept any application for recruitment on behalf of HPPL. They also refrain from requesting any payment from job seekers under any circumstances. Therefore, any job postings that require money in exchange for a work-from-home pencil packing job are false, fake & bogus.

    Furthermore, all Nataraj and Apsara pencils are manufactured and packaged with state-of-the-art automated machinery in robust manufacturing units across India.

    The company is committed to maintaining transparency and protecting the interests of its consumers and the public at large.

    In response to these alarming developments, Hindustan Pencils has undertaken the following vital initiatives:

    Legal Action: Hindustan Pencils has taken a strong stance against these scammers and filed a First Information Report (FIR) to initiate legal proceedings against those responsible for propagating these fraudulent job offers.

    Awareness Video:  Dubbed & uploaded videos in 10 key Indian languages Hindi, Assamese, Bengali, Gujarati, Marathi, Tamil, Kannada, Malayalam, Telugu and Maghai The company has circulated awareness videos through social media channels to educate the public about these fraudulent job scams. The video underscores the importance of verifying job offers through official channels to avoid falling prey to scams.

    To date, HPPL is vigilant in tracking fake advertisements on Facebook and has successfully taken down 991 pages carrying fake pencils packing job work from home. They have also successfully taken down 11 pages carrying fake pencils packing job work from home on the IndiaMART portal.

    Communication Outreach: Alongside law enforcement authorities, Hindustan Pencils is engaging with consumers across India through emails, telephone calls, 24 x 7 automated response on board line & consumer care number response through manually operated customer care executive to highlight the menace of the fraudulent packaging job scam to help protect public interests.

    HPPL is also keeping a close eye on various advertisements published in print media under the classified column and communicating directly with publications disclaiming any such job offers and has also published cautionary notices in the newspaper where such fake job offer advertisements were published.

    Over a span of time, even scammers have adapted and refined their methods of operation. Advertisements are now being disseminated without explicit mention of any particular brand name. On a regular basis, HPPL receives a multitude of inquiries, verification requests, and complaints via phone calls from individuals spanning the entire country. These calls come in through various contact points such as board numbers, consumer care lines, and toll-free numbers. HPPL representatives diligently caution each caller, emphasizing the importance of refraining from transferring any funds to these fraudulent entities under any circumstances. Callers are further advised to promptly report the incident to their local cybercrime authorities if they have, unfortunately, fallen victim to the scam and already made monetary transactions.

    Hindustan Pencils president Pradip Ughade stated, “We take immense pride in our legacy of providing quality stationery products to our customers. It is disheartening to see the Nataraj and Apsara brand names being misused by scammers to exploit innocent job seekers. We are determined to put an end to these fraudulent activities and ensure that the public is well-informed and protected.”

    Hindustan Pencils urges all individuals to exercise caution and diligence while seeking job opportunities online. The company advises job seekers to verify offers directly through the official website and authorized channels to avoid falling victim to scams.

  • Urban Indians fear inability to afford homes: Ipsos July 2023 report

    Urban Indians fear inability to afford homes: Ipsos July 2023 report

    Mumbai: According to the July 2023 report of Ipsos Essentials, at least two in three urban Indians polled, who do not own homes, are concerned they will never be able to save enough to own a house. Interestingly, the majority of global citizens polled and citizens across the 15 markets polled, echo similar views. The views were particularly pronounced among the citizens of the UK (77 per cent), Mexico (73 per cent), Australia (72 per cent), Brazil (71 per cent), Canada (71 per cent) etc.

    Perceived personal risk for Inflation

    It’s a mixed bag: While 36 per cent feel high risk due to inflation; 40 per cent feel vulnerable due to inflation and 23 per cent feel insulated from inflation.

    Ipsos India country service line leader, market strategy and understanding Archana Gupta elucidating on the topline findings said, “We see a bit of a paradox. While citizens are concerned about lack of finances for investing in the purchase of homes, at the same time, we see some improvement, as the perceived risk of inflation and price pressures seem to soften.”

    We see a gradual upward movement in expected spending, especially for non-essential categories.

    Trendsetters (those most likely to search for and experience novelties) report spending more in non-essential categories compared to the rest of consumers. This is the average for 29 markets.

    Financial setbacks, reduced ability to save, and worries about paying bills loom because of increased mortgage rates

    Rising mortgage rates forewarn the likely negative impact on consumer spending (This is the average for 29 markets).

    This is the average for 29 markets.

    Summarizing on the findings of the survey, Gupta said, “Consumers’ spending outlook signals potential for economic recovery, but housing costs are beginning to absorb spending power.”

    Ipsos Essentials monitors how people across the globe navigate the new rules of engagement and the resulting impact on their state of mind, state of wallet, and future intentions. Each month Ipsos surveys consumers in 15 countries, including Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Africa, South Korea, Spain, the UK and the US.

  • Mullen Lintas creates a new narrative for Manipal Hospitals with their latest brand campaign

    Mullen Lintas creates a new narrative for Manipal Hospitals with their latest brand campaign

    Mumbai– Mullen Lintas, one of MullenLowe Lintas Group’s acclaimed creative agencies, has unveiled an exciting new advertising campaign in collaboration with Manipal Hospitals, one of the leading healthcare providers in the country, aimed at inspiring individuals to prioritise their own well-being. The campaign encourages audiences to adopt a proactive approach to their health, ultimately preventing the need for reactive critical care situations.

    In an era where healthcare communication has become all about expertise, equipment, facilities etc., Manipal Hospitals and Mullen Lintas have collaborated to convey a powerful emotional message through the thought-provoking campaign. The central theme revolves around the idea ‘Take Care Of Yourself’ which communicates the core message that the best way to prevent reactive critical care is by taking care of our own health every single day. Manipal Hospitals strongly encourages taking preventive care of your health on a daily basis so that you are less dependent on curative, critical medical help.

    Commenting on the relatability of the campaign, Manipal Health Enterprises COO, Pvt. Ltd Karthik Rajagopal said “In today’s fast-paced world, we often neglect our well-being in the pursuit of success, losing our quality of health. Following this insight, we decided to launch a brand campaign ‘The best gift that we can give to our near and dear ones is the gift of our own good health.’

    For this, I would like to applaud the efforts of Mullen Lintas and director, Gauri Shinde, in bringing this idea to life. We’re grateful for this partnership and hope everyone will appreciate this message.”

    Through a masterful blend of emotional storytelling and poignant narratives, Mullen Lintas Bangalore captures the essence of personal health journeys through various stages of life. Each story resonates with viewers on a deeply relatable level, underlining the importance of adopting balanced lifestyles, the need to exercise regularly, and early intervention. The multi-film campaign subtly highlights the potential consequences of neglecting one’s health, while also celebrating the positive outcomes that arise from being proactive.

    Mullen Lintas CEO  Hari Krishnan said, “Healthcare communication has for a long time been about brands talking about themselves to consumers, almost in a one-way approach, about their expertise, facilities, infrastructure etc. We felt that the time is right to elevate the conversation. As one of the pioneers in modern healthcare in India, the onus of exemplifying thought leadership rests with Manipal Hospitals. With this as our guiding light, we conceived a campaign that, at its heart, is all about encouraging people to take care of their health so they never need to be taken care of in a hospital. It’s very bold in that sense, for a brand to consciously decide to not talk about themselves and the team at Manipal Hospitals deserves all the credit for taking this leap.”

  • KDM dedicates Moon Pods to the nation on the successful Chandrayaan 3 landing

    KDM dedicates Moon Pods to the nation on the successful Chandrayaan 3 landing

    Mumbai: The nation is in a celebratory mood with its moon mission Chandrayaan 3 making a successful landing. To celebrate this historic occasion and capture the emotions of the nation, leading lifestyle & mobile accessories brand KDM dedicated Moon Pods to a nation soaring to new heights.

    Moon Pods are premium earbuds or wireless earphones with sensor technology for crisp, clear calls and other features including active noise isolation and a battery life of up to 20 hours. It offers features like hands-free calling, lightweight, noise isolation and all-day battery life on a single charge via the USB Type-C port.

    KDM founder N D Mali said, “We proudly congratulate ISRO on the successful landing and for inspiring an entire generation to aim for the moon. We are over the moon and to witness this historic achievement we dedicate Moon Pods to our great nation. Be it the nation’s lunar mission or your life, KDM’s motto of Karo Dil Ki Marzi is the way to go and our Moon Pods will certainly leave 1.4 billion Indians awestruck.”

    KDM co-founder B H Suthar said, “Chandrayaan’s successful landing is a testament to what we can achieve if we have our eyes set on the moon. At KDM, we are committed to our vision of Har Ghar KDM, just as Chandrayaan paves its path on distant shores. The epic achievement is not just a moment etched in India’s glory book but also serves as a potent reminder to achieve greater heights.”

    KDM gives lifestyle choices not only for urban consumers but also for semi-urban, tier 2 & 3 cities with value-for-money quality mobile accessories. The company hopes to be a household name in every town and remotest area of the country and aims to reach over 1 lakh dealer network by 2025 with a vision of ‘Har Ghar KDM’. KDM = Karo Dil Ki Marzi. This lifestyle statement is all about the brand persona. Every person aspires to live his life to the fullest but always keeps his desires in his heart due to responsibilities.  KDM with its products inspire people to live their life to the fullest through music.

    KDM’s array of products under mobile accessories and lifestyle segments range from mobile chargers, earphones, speakers, neckbands and earbuds to headphones. KDM as a brand has been established as a leading lifestyle and mobile accessories brand. It has a strong distribution network spread across India that has enhanced its journey of building India’s largest and most innovative mobile accessories and lifestyle brand.

  • Alcon launches ‘See Brilliantly, Live Brilliantly’ campaign

    Alcon launches ‘See Brilliantly, Live Brilliantly’ campaign

    Mumbai: Alcon, the global leader in eye care, has launched a patient education campaign, ‘See Brilliantly, Live Brilliantly’, to increase awareness of the benefits of cataract surgery. Cataract surgery removes the cloudy cataract lens and replaces it with an artificial lens known as an intraocular lens, or IOL. The campaign highlights that the procedure presents a once-in-a-lifetime opportunity to restore vision to pre-cataract clarity while also correcting refractive errors such as presbyopia and astigmatism and reducing the need for glasses.  A recent Alcon Eye on Cataract Survey shows that globally, many patients do not know they can choose from several types of IOLs to fit their unique needs, and in India, more than 1 in 2 people stated they feel older because of wearing glasses, highlighting a gap in patient understanding.

    The key element of Alcon’s campaign is a brand film that captures relatable moments in everyday life of four aging adults whose life experiences are compromised because of cataract. The film goes on to show how their quality of life improves after cataract surgery with the use of advanced cataract solutions.

    Commenting on the launch of this campaign, Alcon India country franchise head & county manager Amar Vyas said, “The Alcon Eye on Cataract global survey showed that globally and in India, vision is the most important aspect as people age. For adults aged 50+ years, cataract is the most common vision condition. Those awaiting cataract surgery look forward to going about everyday activities such as reading, driving, and using electronic devices with ease. Our campaign highlights that today, cataract surgery and advanced cataract solutions offer patients clarity of vision while reducing the need for glasses and positively impacting their lives.”

    The campaign, conceptualised by Edelman India and Alcon, captures patients’ emotions when cataract gets in the way of pursuing their passions or cherishing life’s precious moments with family. Adhitya Veeraraghavan, Health Sector Head, Edelman India said, “The insight that drove this campaign is that cataract surgery is one of the most performed procedures, and yet, patients do not always understand the various lens options available or how choosing the right lens can affect the quality of vision and life post-surgery. Cataract surgery is a once-in-a-lifetime procedure that can help revive vision and vitality for patients. With people living longer, staying active requires eyesight that supports their lifestyle and vision needs. Our task was to educate patients about cataract surgery in an emotional and engaging way so that they can have informed conversations with their doctors.”

    The campaign film will be uploaded on Alcon India’s new webpage. This portal will serve as a comprehensive guide for patients who want to know more or are preparing for cataract surgery. It contains blogs, articles and infographics designed to support patients and their caregivers with helpful information about every point in their journey, from diagnosis of cataract to the choice of IOLs before surgery and post-surgery care. The campaign will be activated across digital, social media, in doctors’ clinics and eye hospitals to ensure nationwide reach. Other elements of the campaign include patient stories and a QR code that makes it easy for patients and caregivers to access this content.

    The campaign effectively captures the key findings of the Alcon Eye on Cataract global survey conducted this year in 10 countries, including India. Key findings among those surveyed include:

    •    86 per cent of people aged 50+ years in India rank vision as the #1 most important aspect as people age
    •    90 per cent are willing to invest in cataract surgery to ensure better vision
    •    Globally, 45 per cent and in India, 50 per cent of cataract patients felt that after surgery, their vision had become like that of someone much younger2