Category: MAM

ABWCI X WIN come together for ‘Breaking the Glass Ceiling – The Anecdotes of Impact’

Mumbai: The Association of Business Women in Commerce & Industry (ABWCI) and Women Inspiring Network (WIN), an inspirational storytelling network proudly present a captivating panel discussion titled “Breaking the Glass Ceiling – The Anecdotes of Impact.” The panel discussion will take place on Monday, 28 August 2023, between 4:00 PM and 6:00 PM at the India International Centre (IIC) Seminar Hall One, New Delhi. ABCWI and WIN have come together to create a platform where accomplished women leaders will shed light on their journeys filled with determination and fearlessness.

The initiative under the aegis of the G20/W20 secretariat and ABWCI’s initiative #WomenInVyapaar brings together remarkable women entrepreneurs from diverse backgrounds to share their unfiltered stories of their journeys. This collaborative panel discussion is a W20 Jan Bhagidari event powered by the Women Inspiring Network (WIN) with support from Think Through Consulting (TTC). As a proud W20 knowledge partner and a global chamber of commerce, WIN and ABWCI aim to further the agenda of women-led development and empowerment.

“We believe that sharing these empowering narratives of women entrepreneurs will inspire and empower the next generation of women leaders,” said ABWCI CEO Dr Ambika Sharma. “Through collaborative efforts with partners like WIN and TTC, we are fostering an environment that encourages gender equality and inclusive business practices.”

Women Inspiring Network (WIN) Founder Stuti Jalan said, “We are excited and honoured to partner with ABWCI, where we are a part of the discussion that will talk about the women and the inspiring journey that has made them the successful professionals of today. The event offers them a platform to come forward and share their stories that will inspire other women to believe that sheer dedication and hard work can help them achieve their dreams.”

The event will bring together prominent women entrepreneurs and leaders from diverse sectors to share their inspiring stories of determination, growth, and resilience. The women leaders participating in the panel discussion include Naina Ruhail (founder and co-CEO, Vanity Wagon), Pushpanjali Chawla (author and entrepreneur), Aastha Goel (author), Pooja Bagrecha (founder, Amayra Jewellery) Sonal Malhotra (entrepreneur) and Harpreeth Suri (influencer). Through a series of candid conversations, panellists will reflect on their journey and share their reflections. The panel discussion not only provides a platform for sharing anecdotes and experiences but also contributes to the shared vision of the G20/W20 Secretariat, ABWCI, and WIN to promote gender equality and women’s participation in the economy.

The event will also mark the launch of “I AM WHERE I AM”, an online dialogue series that aims to amplify the voices of women entrepreneurs who have broken barriers and achieved excellence in their respective fields. In a world where challenges are turned into opportunities, where dreams are transformed into reality, where glass ceilings are shattered, comes a series that celebrates the unstoppable spirit of women entrepreneurs. Get ready to embark on a journey of inspiration, innovation, and insight.

August 28, 2023
‘Jaldi Sukhe…Jaldi Sukhaye’ Welspun’s new home décor national 3D campaign mantra

Mumbai: Welspun a renowned global leader in home textiles, has launched a fresh and innovative national 3D campaign for its new Quick Dry Towels. The collection has an apt tagline – Jaldi Sukhe, Jaldi Sukhaye – and is aimed at today’s aspiring Indians seeking value and quality. The range of Quick Dry Towels is made of 100 per cent cotton, is long-lasting and has a colour-lock technology to prevent colour fading. The national campaign has been launched across various out-of-home media outlets in Mumbai, Pune, Delhi, Kolkata, Chennai, Ahmedabad, Bangalore, Cochin and other metro cities.

The creative 3D by OAP highlights the quick and efficient drying process by positioning a fan behind the towels to attract the attention of the ‘on-the-go’ consumer. Welspun, known for its inventive thinking, highlights numerous crucial components through its 3D visualizations. Instead of the traditional drying procedure of being placed either indoors or outdoors, the creative showcases the blue backdrop rays emerging from the fan to create an efficient drying process. The branding ‘quick dry’ is applied on the fan, aesthetically illustrating the underlying technology. Heat waves connected on both sides of the fan are additional features to demonstrate how quickly the towel material dries.

Welspun Domestic Business CEO Manjari Upadhye said, “Quick Dry is a unique feature that Welspun towels offer and it was important that the outdoor creative brought alive that benefit in a simple and attention-catching way. OAP has brought this alive well, and we believe this campaign would make the brand memorable in the consumers’ minds”

India’s leading home media specialist COO-BTL, OAP James Varghese stated, “The idea behind the campaign was to push our creative boundaries and bring out choice and value. The innovative phrase ‘Jaldi Sukhe..Jaldi Sukhaye’ caters to today’s consumers searching for quick cures even in home décor, and we want to carve out a position in that competitive field.”

August 28, 2023
Salary Account Opening: Ensuring a Smooth Process

Introduction

Opening a salary account is a crucial step for individuals entering the workforce or changing jobs. A salary account serves as the primary channel through which regular salary payments are credited. To ensure a smooth and hassle-free process, it is essential to be well-prepared and knowledgeable about the requirements and procedures involved. In this blog, we will explore the key steps and tips to ensure a smooth salary account opening process.

Step 1: Research and Choose the Right Bank

The first step towards a smooth salary account opening process is to research and choose the right bank. Look for a bank that offers a comprehensive range of services, convenient access to ATMs and branches, and reliable customer support. Consider factors like account fees, interest rates, discount and cashback offer and the ease of online banking facilities. Selecting a reputable bank that aligns with your financial needs and preferences sets the foundation for a seamless experience.

Step 2: Gather Necessary Documents

Before initiating the salary account opening process, gather all the necessary documents. Having all the essential documents readily available will expedite the process and reduce the chances of any delays.

Step 3: Choose the Right Type of Salary Account

Banks usually offer different types of salary accounts with varying features and benefits. Some accounts may offer additional perks like higher transaction limits or zero fees on certain services. Before finalizing the account type, carefully review the features and benefits offered by the bank and choose the one that best aligns with your requirements.

Step 4: Visit the Bank or Apply Online

After gathering the necessary documents and selecting the account type, you can either visit the bank branch in person or apply for a salary account online. Visiting the branch allows you to interact with a bank representative who can guide you through the process and clarify any doubts. On the other hand, online application offers convenience and flexibility, allowing you to complete the process at your convenience.

Step 5: Fill Out the Application Form

Whether applying in person or online, you will be required to fill out an application form. Provide accurate and up-to-date information to avoid any discrepancies during verification. Online application forms are usually user-friendly, with step-by-step guidance that makes the process simple and straightforward.

Step 6: Complete the KYC Process

The Know Your Customer (KYC) process is an essential part of opening a salary account. It involves the verification of your identity and address to prevent fraudulent activities and ensure the authenticity of account holders. Banks may use various methods, such as biometric verification or video KYC, to complete this process.

Step 7: Review Terms and Conditions

Before finalizing the account opening, take the time to review the terms and conditions provided by the bank. Pay attention to details like account fees, transaction limits, and any special conditions associated with the account. Being aware of the terms and conditions ensures that you make informed decisions and are fully aware of the services and charges related to your salary account.

Step 8: Activate Your Salary Account

Once all the formalities and verifications are complete, your salary account will be activated. You will receive a welcome kit from the bank containing your account details, debit card (if applicable), and other relevant information. Ensure you keep this kit safe and secure.

Step 9: Set Up Online Banking and Alerts

To fully leverage the benefits of your salary account, set up online banking facilities and transaction alerts. Most banks offer mobile apps and internet banking portals that allow you to access your account, transfer funds, and manage transactions conveniently. Transaction alerts keep you informed about any credits or debits to your account, adding an extra layer of security.

Tips for a Smooth Salary Account Opening Process

1. Double-check the required documents: Ensure that you have all the necessary documents, and they are up-to-date and valid.

2. Be prepared with additional IDs: In case your primary ID is not sufficient, carry backup identification documents to avoid any last-minute issues.

3. Keep multiple copies: Make multiple copies of all your documents and keep them securely. This will help if the bank requires additional copies during verification. (this is not required for digital opening)

4. Confirm the working hours: If visiting a bank branch, check their working hours and choose a convenient time to avoid long wait times.

5. Be patient and polite: Opening a salary account involves certain formalities and verifications. Be patient and cooperative during the process.

Conclusion

Opening a salary account is a significant step in managing your finances and ensuring smooth salary transactions. By researching and choosing the right bank, gathering all necessary documents, and being well-prepared, you can simplify and expedite the account opening process. Being proactive and attentive to the details during the process will help you make the most of your salary account and enjoy its benefits seamlessly.

August 26, 2023
TVS Group’s ‘Miss.Represent’ campaign is set to transform the auto industry

Mumbai: TVS Group, a pioneering force in the automotive industry, is proud to announce a ground-breaking campaign addressing gender equality within our society. This initiative is born from TVS Group’s unwavering commitment to fostering an inclusive workforce, recognising that diversity enhances creativity, fuels innovation, and propels overall corporate excellence.

Research studies suggested by Science Magazine and the Fawcett Society have underscored a notable gender disparity within the automotive industry, with a distinct underrepresentation of women in critical roles. When investigating this issue, it was evident that the origins of this inequality can be traced back to early childhood. The images and messages encountered during these formative years play a crucial role in shaping aspirations. Notably, the prevalent use of Occupation Charts in schools predominantly features male figures in esteemed professions, inadvertently conveying that specific careers are primarily reserved for men. This early misrepresentation perpetuates a skewed perception of possibilities among young girls, steering them away from envisioning a future within these fields.

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The campaign has been devised by FCB Kinnect.

In response, TVS Group has taken a pioneering step by launching an initiative that addresses this issue at its core, guided by the belief that empowering the girls of today will lead to the emergence of empowered women of tomorrow. TVS Group is actively dismantling the barriers that have historically hindered women’s active participation in the automotive industry by directing efforts towards inspiring young girls. The rationale is straightforward: TVS Group recognises that by nurturing the potential of young girls today, they are fortifying the foundation for a more robust and diverse workforce that will shape the industry’s landscape tomorrow. As a part of this visionary initiative, TVS Group will introduce a comprehensive series of interactive workshops, mentorship programs, and awareness campaigns tailored for schools and educational institutions.

August 26, 2023
Pebble unveils special edition Game of Thrones smartwatch range in India

Mumbai: Pebble, the fastest-growing homegrown audio and wearable brand, in collaboration with Warner Bros. Discovery global consumer products, has unveiled an exclusive Game of Thrones inspired smartwatch range for Indian enthusiasts of the legendary HBO Original series.

Drawing inspiration from the Seven Kingdoms, Pebble introduces a trio of meticulously crafted smartwatches, each offering an immersive ‘Fire and Ice’ unboxing experience and a plethora of innovative features. With a circular metallic dial adorned with a rotating crown and premium leather straps reminiscent of the Game of Thrones ambience, the smartwatches encapsulate the series’ essence.

Pebble co-founder Komal Agarwal said, “It is a matter of immense pride for us that we have traversed from being a homegrown wearable player to an entity creating a significant impact on the global stage. Collaborating with Warner Bros. Discovery global consumer products to offer an unprecedented experience to Game of Thrones fans in India is a major stepping stone for us and a testimony to our commitment towards excellence and meeting the diverse aspirations of young Indians.”

For fans of the Iron Throne quest, the smartwatch range flaunts various captivating watch faces inspired by the fire of the Game of Thrones houses and characters such as the fiery House Targaryen, the wintry House Stark, and the ice-like resemblance of the White Walkers. With the thematic User Interface (UI) to the iconic Game of Thrones boot screen, each timepiece will resonate with the distinctions and attributions of the various elements from the series.

Adding to the whole experience, the smartwatches will also deliver an unmatched unboxing experience with Game of Thrones inspired packaging including a Westeros map and the coveted Iron Throne waiting to be unfolded. Each watch includes a themed keychain, an immersive letter bringing the tale of ice and fire to life, and stickers to showcase devotion to the series.

Referring to the features, these timepieces boast a feather-touch display with a 1.43″ AMOLED HD screen. The Game of Thrones themed always on display feature adds further to the style element while ensuring clear visibility even in bright daylight with its impressive 600 NITS brightness. Along with bluetooth calling functionality, these timepieces offer smart notifications and over 100 sports modes, catering to a wide range of fitness activities. The health suite includes essential features such as HR (Heart Rate) monitoring, SPO2 (blood oxygen) monitoring, and sleep monitoring to help users track their well-being. Additionally, the zen mode provides a much-needed respite, allowing users to find a moment of calm amidst the hustle and bustle of daily life.

This dream collection is now available exclusively at the special launch price of Rs 5499. Fans can acquire their own piece of the beloved series at pebblecart.com, amazon.in, and select retail stores.

August 26, 2023
Cricketer Suryakumar Yadav makes a bold statement in Men of Platinum’s latest campaign

Mumbai: Platinum Guild International (PGI) India’s men of platinum introduces a new chapter of their extraordinary narrative. Capturing the essence of a true man of character, the brand welcomes leading cricketer “SKY” – Suryakumar Yadav into their fold. Selected as the face of their latest campaign, Suryakumar’s journey mirrors the enduring rare qualities that platinum stands for.

Six captivating digital films, a television rendition, print & other content formats work together to weave parallel narratives of Suryakumar’s journey and the rare, values that Men of Platinum represent. The campaign thought is brought alive via an immersive journey into the life of this extraordinary cricketing talent through an engaging series titled “A Minute with Men of Platinum X Suryakumar Yadav”. This unique six-part mini-series pulls back the curtain on his life, tracing the threads of his journey and aligning them with the core values that Men of Platinum symbolises.

Suryakumar Yadav shared his thoughts on being a part of the new Men of Platinum campaign, as he stated, “I am excited to come on board and be a part of this season’s campaign for the new collection. Platinum is a metal that always endures and never fades, thus making it truly rare. I have always strongly believed in values like self-belief, endurance, courage, resilience, and compassion that Men of Platinum stands for. These values have guided me throughout my professional and personal life. Platinum jewellery also resonates with my style – the range of sleek, minimal, and contemporary designs appeal to my style sensibilities, allowing me to seamlessly integrate these pieces into my wardrobe.”

Every film in this series serves as a chapter, painting a vibrant picture of Suryakumar’s evolution, from his roots in Mumbai’s bustling streets to his shining triumphs on the international cricketing stage. With each unfolding chapter, the parallels between Suryakumar’s unyielding spirit and the unique attributes of platinum become more evident. They highlight his steadfast adherence to the core values of a true Man of Platinum: self-belief, courage, resilience, compassion, endurance, and authenticity.

“A Minute with Men of Platinum X Suryakumar Yadav” unfolds in a succession of powerful mini-episodes, each highlighting a unique facet. Each episode spends a minute on a moment that showcases character traits that make one a Man of Platinum. It kicks off with an inspiring episode, ‘A Minute on Self-Belief’, a testament to Suryakumar’s triumphant debut. The next episode, ‘A Minute on Courage’, revisits a time when he faced a severe injury yet stood strong. The third episode, ‘A Minute on Resilience’, pays tribute to Suryakumar’s indefatigable spirit. Against all odds, ‘SKY’, as he is fondly called, stood tall through all the challenges that came his way, ultimately securing a coveted spot on the Indian team. The episode draws parallels with the resilient nature of platinum, which makes it truly rare & SKY. ‘A Minute on Compassion’ shares a poignant moment from Suryakumar’s early days with the cricketing legend, the master blaster. ‘A Minute on Endurance’, dwells on a value both Suryakumar and Platinum shared, the ability to endure. The series concludes with ‘A Minute on Staying True,’ Just like platinum remains true to its form over time, Suryakumar, too, has stayed authentic to his game and himself, cementing his place not just in cricket, but in the hearts of millions.

Along with this, is content that revolves around a Platinum style statement & what it means.

Platinum Guild International – India director of consumer marketing Sujala Martis, said, “Capitalizing on the upcoming cricket season and the festive spirit, we’ve launched a new campaign for Men of Platinum with cricket star Suryakumar Yadav. Our goal is to blend the thrill of cricket and the values of the brand, emphasising the rare traits that define real men of character and precious platinum. Today platinum jewellery is seen as a modern success symbol, representing men with success stories that stand on values that are rare & tough to abide by. Perfectly embodying these traits, Suryakumar Yadav is the shining star of our campaign.”

Released right in time for the cricket and festive season, the Men of Platinum campaign with Suryakumar Yadav will also be supported by a robust outreach across Television, Print, Digital, Social and PR. The new Men of Platinum collection is available across leading jewellery retail stores in India.

SKY Episode 1

SKY Episode 2

SKY Episode 3

SKY Episode 4

SKY Episode 5

SKY Episode 6

August 26, 2023
Trivoli Digital wins integrated digital solutions and communications mandate for Ambit Realtors and Developers

Mumbai: Trivoli Digital Private Ltd, a leading end-to-end digital transformation agency, is thrilled to announce its recent partnership with Ambit Realtors and Developers, a leading real estate developer, known for its exceptional projects and customer-centric approach.

After a rigorous selection process, Ambit Realtors and Developers have selected Trivoli Digital to manage its comprehensive digital initiatives. As part of this mandate, Trivoli Digital will be responsible for designing and executing innovative strategies to elevate Ambit Realtors and Developers’ brand presence in the digital space and enhance its reputation as a reliable and visionary real estate developer.

“We are delighted to be entrusted with the integrated digital transformation mandate for Ambit Realtors and Developers,” said Trivoli Digital director Kunal Ajmera. “Our team is committed to leveraging our expertise and creativity to showcase Ambit’s unique value proposition to the buyers, effectively. We look forward to driving their online presence to new heights and contributing to their continued success.”

With an impressive track record in the real estate industry and an experienced team of digital and technology experts, Trivoli Digital is well-equipped to cater to Ambit Realtors and Developers’ diverse requirements. The agency’s data-driven approach, combined with innovative storytelling and strategic communication, is expected to create an engaging and impactful online presence for Ambit Realtors and Developers across various digital platforms.

“We believe that Trivoli Digital’s vision aligns perfectly with our brand’s values, and after a rigorous selection process, we are excited to embark on our digital journey with the Trivoli team,” said Ambit Realtors and Developers chairman & MD Rajendra Sharma. “Their holistic approach, reputation for delivering results, unique approach and keen understanding of the real estate landscape, made them the ideal choice for this partnership. We are confident their strategic approach will help elevate all our upcoming projects’ digital presence and help us connect with our audience more effectively.”

August 26, 2023
Empowered minds: Women entrepreneurs driving change in India

Mumbai: Amidst the colorful and dynamic realm of Indian entrepreneurship, a formidable force of change and innovation has emerged in the form of women entrepreneurs. Challenging societal norms and breaking barriers, several visionary women have ushered in a new era of inclusivity and diversity, leaving an unforgettable impact on the entrepreneurial landscape. In this feature we are showcasing the achievements of five exceptional women entrepreneurs who with their visionary leadership, innovative startups, and relentless pursuit of excellence have left an indelible mark across various industries, shaping the future of entrepreneurship in India and inspiring a new era of transformation and progress. These women embody the spirit of determination, resilience, and innovation, inspiring generations to break through stereotypes and drive meaningful change.

Nykaa CEO & founder Fallguni Nayar

Falguni Nayar, the founder, and CEO of Nykaa, has revolutionized the beauty and wellness industry in India. Her startup, Nykaa, is an e-commerce platform that offers an extensive range of beauty products and services. Nayar’s vision and entrepreneurial acumen have created a one-stop destination for customers seeking quality beauty products. With a strong online presence and offline retail stores, Nykaa has become a leading brand in the Indian beauty market, empowering customers to explore and enhance their beauty and wellness journeys.

MamaEarth co-founder Ghazal Alagh

Mamaearth co-founder Ghazal Alagh is an advocate for eco-friendly living. Mamaearth offers a range of toxin-free and sustainable personal care products for the entire family. Alagh’s commitment to sustainability has garnered Mamaearth a loyal customer base. Her startup’s rapid growth and success reflect the growing importance of conscious consumption and ethical choices in the consumer goods industry. Under Alagh’s leadership, Mamaearth has expanded its product offerings to include a diverse range of eco-friendly alternatives that resonate with environmentally conscious consumers. By leveraging natural and organic ingredients, the brand prioritizes both the well-being of its customers and the planet.

QuoDeck CEO & co-founder Kamalika Bhattacharya

Kamalika Bhattacharya is the CEO, and co-founder of QuoDeck, a B2B SaaS Digital Engagement and Enablement Platform. Her startup, QuoDeck, offers a comprehensive digital training and engagement platform that empowers organizations to create interactive and engaging learning experiences. With a strong passion for utilizing interactivity, games and advanced analytics to achieve meaningful results, she has transformed how organizations interact with and empower their workforce. Having a vast experience of 22 years in working with startups and expertise in securing private equity and venture capital, Kamalika’s journey as an entrepreneur was well-prepared. In 2017, she co-founded QuoDeck, a groundbreaking B2B SaaS platform that has flourished under her guidance.

Thanks to Kamalika’s unwavering commitment to excellence, QuoDeck now serves esteemed Fortune 500 clients from diverse industries. Recognizing the rising demand for mobile-friendly, bite-sized, and engaging content, she has customized QuoDeck’s offerings to drive higher engagement and faster learning outcomes for on-the-go audiences.

Hasura COO & co-founder Rajoshi Ghosh

Hasura COO & co-founder Rajoshi Ghosh is at the forefront of transforming app development in India. Hasura is a leading platform that provides instant GraphQL APIs to developers, enabling them to build, deploy, and scale applications effortlessly. Ghosh’s entrepreneurial vision has made app development more accessible and efficient, empowering developers to create cutting-edge solutions and revolutionize the tech industry. Under Ghosh’s leadership, Hasura has emerged as a trailblazer in the tech space, attracting global recognition and partnership opportunities. Her passion for technology and commitment to developer empowerment have positioned Hasura as a go-to platform for building modern applications.

Pristyn Care co-founder Dr. Garima Sawhney

Pristyn Care co-founder Dr. Garima Sawhney, is revolutionising healthcare in India. Pristyn Care is a healthcare startup that offers specialized and advanced medical treatments across multiple surgical specialties. As a uniform startup, Pristyn Care aims to provide seamless healthcare experiences to patients through a tech-driven platform and standardized procedures. Dr. Sawhney’s entrepreneurial journey reflects her commitment to providing high-quality healthcare services with a focus on patient-centric care and advanced medical practices. With Pristyn Care’s rapid growth and recognition, Dr. Sawhney has become a driving force in transforming the healthcare landscape and empowering patients with accessible and reliable healthcare solutions.

These remarkable women entrepreneurs are leading the way in revolutionizing the tech industry in India.

August 26, 2023
LG’s ‘Life’s Good campaign spreads optimism globally to customers

Mumbai: LG Electronics (LG) has launched its brand-new Life’s Good global campaign, carrying out various brand reinvent activities to introduce its more dynamic and youthful brand identity.

Starting 22 August, the company rolled out its Life’s Good global campaign, unveiling digital out-of-home (OOH) advertisements at some of the world’s most iconic landmarks, including locations in Dubai, London, New York, Vietnam and Seoul. Each vibrant image and captivating video has been meticulously crafted to showcase LG’s renewed visual themes.

With its global campaign, the company aims to convey the message Life’s Good to customers, inspiring and encouraging them to approach life with an optimistic attitude. In light of the rising uncertainty and instability worldwide due to post-pandemic changes, the campaign’s ultimate goal is to uplift customers and spread a positive influence, fostering mutual support.

Along with introducing its updated brand and visual identity, the new campaign aims to share the company’s philosophy and values. The company has been ceaselessly committed to embodying the true meaning of Life’s Good. To convey this message in a dynamic and youthful manner, LG launched its new brand and visual identity in April, under the banner of LG’s brand reinvent.

LG’s latest advertisements can be seen at Dubai’s Burj Khalifa, the world’s tallest building, the Landmark 81 skyscraper in Vietnam, the company’s digital billboards in New York’s Times Square and London’s Piccadilly Circus, LG’s LED outdoor screen at Óvalo Gutiérrez in Peru, the KP Tower in Noida, India, as well as in select spaces in South Korea, seizing the attention of global audiences. The campaign also extends to London’s beloved red double-decker buses, which currently feature LG’s Life’s Good slogan – visually revamped as part of an innovative brand reinvention strategy.

The advertisement videos showcase the “Face of the Future,” the smiling face formed by the letters “L” and “G” engages and entertains; nodding, bobbing and showing off a range of different emotions. The video is also imbued with the youthful exuberance of LG Active Red, the latest addition to the company’s core colour palette.

Furthermore, LG is expanding its digital engagement with young, global customers by promoting brand awareness through its official social media channels. Starting on 25 August, the company will introduce exclusive features, including the “LG Finger Heart Filter” and “Life’s Good Sticker Package,” tailored for major social media platforms such as Instagram and TikTok. These creative elements, freely available to all users, are part of the company’s broader plan to launch a global participation campaign, connecting customers to its brand in new and exciting ways.

The company also plans to release collaboration content with various influencers and brand films through LG’s global social channels to convey the meaning of Life’s Good and core brand values to customers more authentically.

LG has partnered with a collection of global influencers, all embodying the spirit of “brave optimists” and confidently carving their own paths, including American singer and actress Willow Smith; Australian national swimmer and singer-songwriter Cody Simpson; and Nigerian-Korean fashion model Jenny Park. Through these meaningful partnerships, LG aims to amplify the Life’s Good message, fostering inspiration and hope among customers around the world.

In July, LG declared its vision to transform into a “smart life solution company” that can connect and expand customers’ diverse experiences and has been steadily carrying out its brand reinvent activities at various customer contact points as one of its major strategies.

“LG is committed to actively communicating and providing innovative customer experiences that evolve with the times, recognising the changing needs of customers,” said LG Electronics head of global marketing centre Lee Jeong-Seok. “We aim to enhance our communication with customers by sincerely sharing our core value and the message of Life’s Good. Filled with optimism, this message will be delivered to customers worldwide at various customer contact points.”

August 26, 2023
Konica Minolta celebrates 150 years of digital printing innovation with PrintXpress roadshow

Mumbai: Honouring 150 years of innovations in digital printing, Konica Minolta’s PrintXpress buses had a triumphant journey touching the base location once again post “PrintXpress – Innovations in Print” on the road journey. The unique roadshow, which commenced on March 21st, 2023, and after five months commended a triumphant journey, showcasing Konica Minolta’s commitment to Meeting the Unmet, potential clientele across the hinterland of India. The campaign covered 150+ cities across India, only Tier-two, three, and four cities, with a remarkable in-person attendance of over 3,000 customers, covering a notable over 48,000 kilometres.

The journey at PrintXpress unfolded from Greater Noida, with four buses outfitted with digital presses, to demonstrate two live engines for the visitors to experience the benefit and explore new business opportunities with AccurioPrint C4065 and high chroma engine AccurioPress C73hc. Also, there was a finished print application zone to provide an experience of MGI samples. The campaign buses embarked on separate routes across the country, to display the products’ functionality in the avenues of Digital printing and Print-on-Demand, to both prospective and current clients, across towns such as t-Gorakhpur, Samastipur-Tezpur, Ranipet-Gingee, Karwar, and Kavali, among others.

The campaign’s philosophy was grounded in the democratisation of efficient, cost-effective printing solutions. Rural businesses often face barriers to access modern printing practices due to limited resources, logistical challenges, and a lack of awareness. The PrintXpress campaign sought to remove these barriers by providing live demonstrations and tangible experiences of the benefits digital printing could offer. While digital printing and print-on-demand were already witnessing an economic upswing in more urban settings, the campaign aimed to bridge the gap by introducing these transformative technologies to the heart of rural India.

By demonstrating digital printing capabilities that meet short run job requirements, Konica Minolta promotes inclusive growth methodologies, that allow untapped clientele among small businesses with heavy-duty engines to accommodate and accelerate exponential business outcomes.
During the PrintXpress campaign, over 3,000 customers, spread across 48,000 kilometres of the country, experienced the vast potential and applications of digital printing and Print-on-Demand, realising the economical feasibility with Konica Minolta’s Production Printers. Konica Minolta’s commitment to reaching out to customers with heavy-duty engines underscores our dedication to accelerating growth and supporting its customers’ journey. The campaign successfully explored uncharted territories, providing businesses with insights into sustainable workflows in the printing, imaging, and document management domains.

Konica Minolta Business Solutions India Pvt. Ltd. managing director Katsuhisa Asari said, “Quicker turnaround time, cost-effectiveness, web-to-print solutions, variable data printing and the ability to create on-demand prints are just some of the ways that small to medium print businesses can create differentiated, elevated business opportunities, that enhance business outcomes for clients and employees while accommodating growth. Konica Minolta is committed to delivering solutions, across geographies and business scales. The aim of this one-of-a-kind activity was to make the dreams of small print businesses come to fruition and bolster their position as upcoming entrepreneurs. Sustainable workflows in the printing, imaging, and document management domains, are constantly made accessible by Konica Minolta’s cutting-edge innovations, especially in undiscovered yet potent business locations.

Merging the network of small print businesses with Konica Minolta’s dependable print solutions, the PrintXpress campaign enabled Konica Minolta to engage a fresh clientele, to whom we endeavour to consult, support, and assist throughout their print journey with Konica Minolta.”

August 26, 2023