ITV

Category: MAM

  • Zoomcar partners Air India to offer Flying Returns points to travelers

    Zoomcar partners Air India to offer Flying Returns points to travelers

    Mumbai: Zoomcar, the leading marketplace for car sharing in emerging markets, has announced a partnership with Air India, the country’s leading international carrier, enabling the carrier’s Flying Returns (FR) frequent flyer members to earn Flying Returns points for using Zoomcar’s car sharing services. Air India Flying Returns members can now choose from Zoomcar’s self-drive options through the Air India website.

    Flying Returns members will receive up to five Flying Returns points on every 100 spent and an additional discount of up to 15 per cent on their first booking with Zoomcar till 30 September 2023, using the promo code ‘ZOOMAIR INDIA’.

    Zoomcar’s core offering allows individuals to access personal mobility in a safe, affordable, and flexible manner.

    Steps to earn Flying Returns points:

    •    Visit Air India partner page through link and click Book Now –https://www.airindia.com/in/en/flying-returns/partner-offers/zoomcar.html
    •    Visit Zoomcar app/download the App
    •    Provide the required details (Pick up location, start date, End date etc.) to search the cars available near your pickup location.
    •     Select from the list of options available.
    •    Once you have finalized the car, apply ‘ZOOMAIRINDIA’ coupon to earn additional discount & Flying Returns points & make the payment.

    “Over the past decade, we have been transforming urban mobility across emerging economies,” said Zoomcar CEO & co-founder Greg Moran. “We are delighted to partner with Air India to bring innovative, mobility solutions to our common guests. As trusted travel partners for customers across the country, we see great synergies in this partnership.”

  • Eggfirst revolutionising rural marketing with cultural insights

    Eggfirst revolutionising rural marketing with cultural insights

    Mumbai: Eggfirst Advertising and Digital Advertising is a pioneering force in the marketing realm, specialising in Rural Ad campaigns that combine mainstream advertising and digital strategies. With an in-depth grasp of rural dynamics, Eggfirst excels in tailoring campaigns to resonate with rural consumers, employing cultural sensitivity and empathy. Leveraging innovative ideas and robust data analytics, Eggfirst bridges the urban-rural gap through technology, fostering growth and prosperity. Notably, they host events like the ‘Chalo Rural Conclave’ and ‘Chalo Rural Awards’ to connect, recognize, and empower rural India.

    Indiantelevision.com caught up with Eggfirst Advertising and Digital Advertising founder & MD Ravikant Banka, where he shares more information regarding rural marketing.

    Edited excerpts

    On Eggfirst Advertising establishing itself as a trailblazer in marketing and communications

    Eggfirst advertising has carved a niche as a rural marketing trailblazer by effectively connecting with rural audiences. Leveraging deep cultural insights, it tailors campaigns that resonate with local sensibilities. By embracing innovative strategies like experiential activations and localised content, Eggfirst bridges the urban-rural divide. Its track record of successful campaigns in challenging rural terrains underscores its prowess in delivering impactful messages and fostering brand engagement within rural communities.

    On  driving force behind Eggfirst’s success in launching products and services in rural markets

    Eggfirst’s success in rural market launches stems from a fusion of strategic understanding and a localised approach. The agency comprehends the unique dynamics of rural communities, allowing them to tailor offerings that align with local aspirations and preferences. By tapping into the emotional and cultural fabric of these markets, Eggfirst crafts compelling narratives that resonate deeply. Their adeptness at leveraging both traditional and digital channels ensures wide reach. This, coupled with their commitment to fostering trust through consistent engagement, empowers Eggfirst to seamlessly introduce products and services, forging lasting connections and yielding remarkable results in the dynamic landscape of rural marketing.

    On Eggfirst Advertising utilising technology and innovation to bridge the gap between urban and rural markets

    Eggfirst advertising employs technology and innovation to bridge the urban-rural gap by strategically integrating digital tools and localised insights. Through mobile outreach, social media campaigns, and interactive content, they reach remote audiences effectively. Leveraging data analytics, Eggfirst tailors messages to resonate with rural sentiments. This seamless fusion of technology and cultural understanding enhances brand visibility and engagement in rural markets, fostering a connection that transcends geographical boundaries.

    On Eggfirst Advertising approach the task of crafting effective communication strategies tailored for rural consumers

    Eggfirst advertising adopts a multifaceted approach when crafting effective communication strategies for rural audiences. They begin by conducting in-depth research to grasp local values, customs, and aspirations. This insight informs the creation of relatable content and narratives that resonate deeply. Eggfirst’s strategy involves employing vernacular languages, culturally relevant visuals, and relatable scenarios to establish an authentic connection. Utilizing a mix of traditional media, community events, and digital platforms, they ensure wide-reaching engagement. This holistic approach, rooted in cultural empathy and strategic versatility, enables Eggfirst to deliver communication strategies that genuinely connect, captivate, and drive meaningful impact in rural settings

    On strategies does Eggfirst Advertising employ to tap into the potential of rural markets successfully

    Eggfirst Advertising taps into rural market potential through a blend of strategic localization and innovative engagement. They deploy thorough market research to grasp local nuances and preferences, enabling them to tailor offerings and messages effectively. Leveraging traditional media, community outreach, and digital platforms, they create a seamless blend of communication channels that resonate with rural audiences. Eggfirst also embraces experiential activations, allowing firsthand interactions with products and services. This amalgamation of cultural understanding, strategic targeting, and experiential approach enables them to tap into the vast potential of rural markets, driving engagement and fostering lasting brand connections.

    On the key understanding Eggfirst possess about rural markets, and why is it crucial for effective marketing

    Eggfirst possesses a deep understanding of rural markets’ cultural intricacies, values, and aspirations. This knowledge is crucial for effective marketing as it enables them to create resonant messages and offerings. By tailoring campaigns that align with local sentiments, Eggfirst establishes a genuine connection, building trust and credibility. This understanding ensures that marketing efforts aren’t perceived as intrusive or irrelevant but rather as relevant solutions, fostering lasting brand loyalty within rural communities.

    On Eggfirst ensuring its communication strategies are both effective and relatable to rural consumers

    Eggfirst ensures effective and relatable communication strategies for rural consumers by delving into thorough research to comprehend local values, behaviours, and preferences. They craft messages using vernacular languages, culturally relevant visuals, and relatable scenarios. By weaving authentic narratives that align with rural life, Eggfirst establishes an emotional connection. Regular feedback and engagement with rural communities enable them to refine their strategies continuously. This commitment to cultural empathy and ongoing refinement ensures that their communication resonates, effectively conveying brand messages and fostering meaningful relationships with rural consumers.

    On making Eggfirst’s approach to rural advertising unique and innovative compared to traditional methods

    Eggfirst’s approach to rural advertising stands out due to its fusion of cultural insights and modern techniques. Unlike traditional methods, which might overlook local nuances, Eggfirst combines traditional media and experiential activations with digital platforms, ensuring comprehensive reach. By embracing localized content, they create relatable messages that resonate deeply. This innovative blend of cultural empathy, technology, and strategic versatility enables Eggfirst to connect authentically with rural audiences, forging a unique path in the world of rural advertising.

    On Eggfirst leveraging  technology and digital platforms to bridge the gap between urban and rural markets

    Eggfirst leverages technology and digital platforms adeptly to bridge the urban-rural gap. They harness the power of mobile connectivity to reach remote areas, ensuring a wider audience reach. By tailoring content to vernacular languages and local sensibilities, they create relatable narratives that resonate. Interactive social media campaigns, webinars, and virtual experiences engage rural audiences, breaking down geographical barriers. Eggfirst also employs data analytics to refine strategies, ensuring relevance. This seamless blend of technology and cultural understanding enables them to establish a virtual bridge, effectively connecting urban and rural markets, fostering engagement, and propelling brand messaging that transcends physical boundaries.

  • Uncovering ONDC: India’s next D2C growth catalyst

    Uncovering ONDC: India’s next D2C growth catalyst

    Mumbai: The Indian e-commerce landscape is going through a monumental shift with the introduction of the Open Network for Digital Commerce (ONDC).

    The government of India started this initiative to build a new era of interconnected e-commerce in India – providing small and medium businesses a fair shot in the game.

    This further breaks the marketplace monopoly.

    And the results are evident. ONDC has successfully captured the spotlight, with more than 100,000 merchants spanning 273 cities and 45 diverse entities in its network, including big brands like ITC, Red Bull, and Hindustan Unilever.

    D2C brands all across the country have also embraced ONDC with open arms.

    How D2C brands leverage ONDC to expand their footprint in India

    D2C brands are often directly connected to shoppers through their own websites. This enables them to control all aspects of their business – from brand messaging and pricing to creating targeted marketing strategies.

    However, challenges are expected to arise due to the complexities of reaching the target audience, competing with big brands, logistics, and payment processing.

    SellerApp head of product design Sowmya Nagarajan said “ONDC is the way for D2C brands to reach more niche markets. At SellerApp, we ensure a smooth onboarding experience for brands onto the network, along with dedicated support to enrich their catalogue and storefront and amplify their brand presence.”  

    SellerApp, an e-commerce data analytics company, formed a strategic partnership with Google Cloud, an offering by Alphabet (NASDAQ: GOOGL) and Yes Bank to help MSMEs and brands onboard into the ONDC network and grow their reach in PAN-India. The company also provides market intelligence and business monitoring solutions for brands like Red Bull, True Elements, Patanjali and Bombay Shaving Company as part of their support.

    Furthermore, D2C brands can alleviate these challenges by leveraging seller applications like SellerApp, Growth Falcon, and uEngage to get unrestricted access to the ONDC network. This gives them the wide reach and flexibility they require to grow.

    Here’s how the process works:

    Connect your D2C Store: Connect your D2C store to an ONDC-enabled platform like SellerApp to ensure smooth onboarding to the network.

    Publish your product catalogue: Update your product catalogue on the ONDC network with the help of SellerApp catalogue management.

    Simplify order and payment processing: SellerApp also simplifies order and payment processing – enabling you to provide a robust customer experience to buyers.

    Monitor inventory: Monitor your inventory and get a snapshot of your inventory level with SellerApp to prevent last-minute stockouts.

    ONDC Benefits for D2C Brands

    ONDC brings countless benefits to D2C brands growing their e-commerce footprint in India.

    Uncover opportunities in tier two & three cities

    ONDC breaks urban barriers, connecting D2C brands with eager consumers in smaller cities and addressing logistical hurdles.

    Escape marketplace monopoly

    ONDC helps D2C brands break free from predatory pricing, biased algorithms, data limitations, and logistical challenges and levels the playing field for brands of all shapes and sizes.

    Expedite product launches

    ONDC enables D2C brands to launch new products, test the market and gather feedback rapidly. It allows them to improve the products before scaling up.

    Enables mobile commerce

    ONDC integrates with diverse mobile apps, like messaging, social media, gaming apps, etc., widening the reach for D2C brands in the Indian market.

    Navigating the challenges of ONDC for D2C brand

    While ONDC presents a golden opportunity for D2C brands to expand their e-commerce ventures in India, it’s not free from challenges.

    Intense competition

    The accessibility of the ONDC network escalates competition among D2C brands and e-commerce players.

    Brands must create distinct value propositions, focus on quality and provide outstanding customer experiences to stand out.

    Compliance adherence

    ONDC requires brands to comply with certain government regulations, which can hinder growth opportunities.

    Brands need to proactively ensure all compliances are met to protect customer trust and maintain ethical business practices.

    Cybersecurity vulnerabilities

    ONDC exposes brands to cybersecurity risks like hacking, phishing, malware and fraud, requiring an extra layer of security measures to safeguard customer data.

    Looking ahead

    The Government of India’s ONDC initiative is set to revolutionise the e-commerce landscape in India, providing SMBs and D2C brands access to a more inclusive market. However, some challenges exist regarding implementation and adoption.

    D2C brands must weigh the opportunities and risks of joining the ONDC network and make smart decisions to set the stage for their future growth in India. 

  • Astral collaborates with Shah Rukh Khan’s ‘Jawan’ for a Bondtite-powered partnership

    Astral collaborates with Shah Rukh Khan’s ‘Jawan’ for a Bondtite-powered partnership

    Mumbai: Astral Ltd, India’s leading building materials company, is thrilled to announce its exciting collaboration with the much-awaited Shah Rukh Khan starrer movie “Jawan,” a partnership that echoes the spirit of strength, resilience, and firm bonds. This unique association marks a strategic move to promote Company’s flagship brand, Bondtite, which is renowned for its powerful bonding capabilities with the tagline “Jode Ekdum Tight.”

    This collaboration exemplifies the Brand’s distinct marketing approach of incorporating larger-than-life elements to generate interest and intrigue around its brand. Joining hands with “Jawan,” Astral continues its tradition of pioneering co-promotions that resonate with the audience.

    Speaking about this exhilarating partnership, Astral Ltd. executive director Kairav Engineer shared his enthusiasm, stating, “We are delighted to team up with ‘Jawan,’ a movie that resonates with values of determination and unity, much like our Bondtite that form unbreakable bonds. We eagerly anticipate the release of the movie on 7th September and the impact of our shared message.”

    As the release date of “Jawan” draws near, Astral Ltd. is excited to witness the impact of this partnership and the alignment of values between the brand and the movie’s ethos.

    Astral Adhesives have also released a short-promo featuring Shahrukh Khan promoting Bondtite and the association with the tag line #EkdumTightEkdumRight

  • HDFC ERGO General Insurance launches #KaroSabkoInsure film to drive the agenda of financial inclusion in India

    HDFC ERGO General Insurance launches #KaroSabkoInsure film to drive the agenda of financial inclusion in India

    Mumbai: HDFC ERGO General Insurance, India’s leading non-life insurance company, has launched a unique initiative to promote insurance to the last mile, through a film – #KaroSabkoInsure. Anchored around the idea of love and care, this film nudges individuals to spread awareness on health insurance among unsung heroes and population from vulnerable section of the society like house-helps, drivers, gardeners, security guards, cooks, etc.; who play an instrumental role in making our lives convenient and comfortable.

    The film features a male protagonist, who introduces his house-help, whom he fondly calls ‘didi’, to an insurance plan of HDFC ERGO. Strategically launched during the occasion of Raksha Bandhan, a celebration that symbolises the essence of protection and care, this heart touching film foregrounds the deep connections we form with our domestic staff and brings out the possibilities on the way we can improve their lives by introducing them to health insurance.

    The main idea behind this campaign is to encourage ‘sabko’ or everyone from across every section of the country, to stay protected with health insurance. The company has also built a website page on the theme of #KaroSabkoInsure (https://www.hdfcergo.com/karo-sabko-insure) where customers can explore and buy the suitable health insurance policies in a few clicks. In India, where a significant portion of the population from informal sector remains unaware of health insurance importance, this initiative by HDFC ERGO aims to spread awareness on importance of health insurance, and encourage every Indian to take up an insurance plan.

    Speaking about this initiative, HDFC ERGO General Insurance head – digital business group & marketing Somesh Surana said, “As a leading general insurer of India and a ‘Customer First’ organisation, we understand the need to address the health insurance requirements of the ‘missing middle,’ a vast demographic of 400–500 million individuals who lack adequate health insurance coverage. Aligned with IRDAI’s vision of ‘Insurance For All By 2047’, our #KaroSabkoInsure campaign strives to reach the last mile and propel financial inclusion in the country.”

    The #KaroSabkoInsure campaign is released across all the digital mediums like Facebook, YouTube, etc. and will be promoted through in-cinema advertising and various distribution channels and advisors’ network of HDFC ERGO.

    The #KaroSabkoInsure film is directed by Arunima Sharma and has been scripted by Parixit Bhattacharya and Ayush Prasad. BBH India is the creative strategy and execution partner for this film.

  • Uber celebrates 10 years in India, releases digital film #IndiaKiRide

    Uber celebrates 10 years in India, releases digital film #IndiaKiRide

    Mumbai:  Ten years ago today, the first Indian rider hailed an Uber on the streets of Bengaluru, beginning a journey that would quickly see the app become the country’s most preferred platforms for riders and drivers alike. Since then, Uber has transformed the mobility landscape in India. A safe, reliable and affordable car, auto, moto or bus ride via the app is now available in 125 cities across India.

    To celebrate this milestone, here is a look back at the impact Uber has made.

    Over the last 10 years in India …

    ●      Over 50,000 Crores – that is the amount of money drivers have earned through the Uber platform since 2013

    ●      3,300 Crore Kilometers – that is how much Uber drivers have driven, it is equivalent to travelling from Earth to the Moon about 86000 times!

    ●      300 Crores – that is the total number of trips taken on Uber in India

    ●      30 Lakh – that is the number of drivers who have earned via the Uber app as a driver partner, that’s enough to fill the Narendra Modi stadium in Ahmedabad 30 times over!

    ●      4 Crore Kilometers – that is the number of green kilometers driven on Uber in India as we make good on our commitment to become a zero-emissions platform by 2040!

    Uber’s mission has been to create opportunity through movement. Through this decade-long journey, Uber has innovated for Indian customers and empowered earners by removing inefficiencies and using technology to unlock greater value for all. With the secular trend towards digitisation and India’s focus on growth, Uber has relentlessly focussed on transforming mobility for millions.

    Reflecting on Uber’s 10 year milestone, Uber India and South Asia president Prabhjeet Singh said, “Uber has become a part of India’s social fabric and we are proud and privileged to have been able to make a difference by enabling access and movement to riders while enabling livelihood to millions of drivers over the last decade. With a vibrant demography and expanding digital economy, the future is exciting and we look forward to doing our bit to accelerate progress towards India’s envisioned techade.”

    Starting with a few cities, Uber now operates in over 125 cities across India, making it possible for millions of people to book a ride within minutes and helping over 800,000 drivers earn a sustainable income. The company has introduced several India-first innovations, tailored to meet the specific demands of Indian riders and drivers. From the introduction of cash payments and regional language support to the implementation of several industry-first safety features, Uber has consistently strived to provide a seamless experience for its users.

    With ten years of Uber, here are some significant consumer trends that tell the story of how Uber is shaping mobility preferences of Indians. Here are the highlights:

    ●      90% respondents say that Uber has revolutionized the way they travel in India

    ●      72% say that availability of ridesharing options has made them re-evaluate purchase of a personal vehicle.

    ●      Over 30% say mobility offered through multiple modes is the single most loved aspect of Uber. Avoiding car maintenance or driver salaries ranks second while freeing up time during commute is the third most loved aspect.

    ●      79% said that they totally or frequently depend on Uber for their nightlife plans that involve drinking

    ●      Nearly 55% say that sustainable mobility will become mainstream over the coming decade

    Source: Uber/Censuswide, Consumer Trends Survey, India, August 2023, n=1044  online adults, age: 18 to 54+

    On this momentous milestone of ten years, Uber India has released a short digital film to remind everyone of the magic of Uber that has touched the lives of millions and transformed mobility for the masses.

  • YieldWiseX appoints Habeeb Khan as head of people & culture

    YieldWiseX appoints Habeeb Khan as head of people & culture

    Mumbai: YieldWiseX, India’s leading neo-realty investment platform has announced the appointment of Habeeb Khan as the head of people & culture. The appointment is in line with the company’s vision to build a pioneering PropTech investment platform and further develop a dynamic and inclusive employee culture.

    Habeeb’s professional journey encompasses a nearly decade of experience as zonal head at Home Credit India, where he demonstrated expertise in employee life cycle management, HR strategy formulation, and talent management. He later joined Pristyn Care as assistant general manager of HR, focusing on providing strategic HR support to the business. Most recently, he served as head of HR at the Quality Council of India, where he expanded his portfolio to include succession planning, HR best practices, and learning and development programs.

    Aurum WiseX CEO Aryaman Vir expressed his enthusiasm about Habeeb’s appointment, saying, “We are delighted to welcome Habeeb Khan to our leadership team. As we continue to grow and innovate in the fast-growing PropTech sector which is expected to reach US $100 billion, Habeeb’s expertise will play a pivotal role in shaping our organizational culture, building cross-collaboration among other Aurum PropTech companies and driving our vision forward. In his new role, Habeeb will focus on spearheading best people practices, transforming talent, nurturing a cohesive culture, and fostering a high-performance environment. The company will continue to offer diversified investment opportunities such as Fractional Ownership and Structured Debt frameworks along with new launches in the near future.”

    Commenting on his new role, Habeeb Khan, head of people & culture, stated, “I am thankful and excited to join the WiseX team and be part of India’s leading Neo-Realty investment platform. As we navigate a dynamic, high-potential PropTech sector, my focus will be on elevating our human resource strategies to world-class levels. Committed to best people practices, talent transformation, and building a high-performance culture, I am excited to help propel WiseX business into its next stage of industry-leading growth and excellence. Leveraging cutting-edge technology, we aim to redefine the traditional real estate investment experience for our clients.”

    The WiseX team aims to build and run a global neo-realty platform for the digital age that offers differentiated curated investment opportunities that have a favourable risk-return proposition for global investors. YieldWiseX has successfully facilitated investments exceeding Rs 300 Crore through fractional ownership in commercial real estate and structured debt products across top Indian cities such as Delhi-NCR, Bangalore, Mumbai, and Pune.

  • Gaurs Group acquires Gorakhpur Lions in BCCI-backed T20 league

    Gaurs Group acquires Gorakhpur Lions in BCCI-backed T20 league

    Mumbai: The Gaurs Group, a leading real estate major of the country headquartered in the Delhi-NCR region, has proudly announced its ownership of the Gorakhpur Lions franchise in the highly anticipated UP T20 League. This strategic move cements Gaurs Group’s commitment to fostering sports and community development in the region.

    Sports isn’t an unknown territory for the Delhi-NCR-based group, as they’ve been known to develop various infrastructures to support and uplift sport in one form or the other, including the majestic Gaur City Sports Complex. The Complex spread across a sprawling 18 acres of land, is widely loved and revered by the residents of Gaur City. The Gorakhpur team is one of the six teams that’ll be participating in the UP T20 League, joining the likes of Noida, Kanpur, Lucknow, Varanasi & Meerut in the upcoming league.

    In a significant development unveiled during the Uttar Pradesh Cricket Association’s press conference on 20 August 2023, the UP T20 League is all set to kick off its inaugural season on 30 August 2023, with finals and the closing ceremony scheduled to be held on 16 September 2023. The league promises to be a spectacular showcase of cricketing talent, with some of the most prominent youngsters from Uttar Pradesh participating in the league.

    Gaurs Group chairman and MD Shri. Manoj Gaur while addressing the media — extended his gratitude towards Shri Ravi Kishan who graced the ceremony as the Guest of Honour. Mr. Kishan who is not only a veteran actor but also a Member of Parliament, Lok Sabha from Gorakhpur extended his best wishes to the Gorakhpur Lions cricket team as they storm into the exhilarating arena of UP T20. His cheers resonate with the team’s spirit, echoing the passion and dedication that fuels their journey towards victory.

    Gaurs Group chairman & managing director Shri. Manoj Gaur expressed his gratitude, stating, “Acquiring ownership of the Gorakhpur Lions in the UP T20 League is an important step for the Gaurs Group. We see this as an opportunity to not only engage with cricket enthusiasts

    but also to give back to the community. Our aim is to create a team that embodies the fierce spirit of Gorakhpur, and with #DahadegaGorakhpur and team anthem ‘Jeet Ke Jayenge’ as our rallying cry, we are determined to play fearless and aggressive cricket, and celebrate every bit like it a win-for all.”

    The official unveiling of the Gorakhpur Lions’ Team Jersey, Logo, The Anthem ‘Jeet Ke Jayenge’, and the introduction of the 20-member squad took place on Thursday, August 24, 2023, at the prestigious Hotel The Gaur Sarovar Premiere – Gaur City, Greater Noida.  The team is all set to make a mark in the UP T20 League with its exciting set of players. The roster includes marquee players, Dhruv Chand Jurel and Mohsin Khan, who have already earned accolades in the IPL and domestic cricket.

    Dhruv Chand Jurel, recognized for his explosive batting and magnetic fielding, is poised to lead the charge as the marquee batsman for the Gorakhpur Lions. Meanwhile, Mohsin Khan, renowned for his blistering fast bowling, adds firepower to the team’s bowling arsenal. Both players have represented Uttar Pradesh in domestic cricket, contributing to the team’s local flavour and connection with the community.

    “Today marks a significant moment for the Gaurs Group as we step onto the cricketing field with the Gorakhpur Lions in the UP T20 League. This venture symbolizes our deep-rooted commitment to embracing new horizons. It’s not just about owning a team; it’s about fostering unity, passion, and community spirit. With Gorakhpur’s fervour coursing through our veins, we embark on this journey, determined to bring cricket closer to every heart.”, said Gaursons Sports Ventures director Veshesh Gaur expressing his excitement as Gorakhpur Lions looking to step into the high-octane cricket arena.

    The 20-player squad of Gorakhpur Lions is as follows:

    Dhruv Chand Jurel, Mohsin Khan, Sameer Choudhary, Shivam Sharma, Abhishek Goswami, Siddharth Yadav, Yashovardhan Singh, Vijay Kumar, Karan Chaudhary, Ankit Chaudhary, Sunit Kumar, Rishabh Bansal, Devansh Chaturvedi, Kaartikaya Singh, Abdul Rehman, Anshuman Pandey, Ankit Rathi, Rishav Rai, Vivek Kumar, Puneet Gupta.

    The Gorakhpur Lions’ squad boasts a perfect blend of emerging talent, youth, and seasoned experience, making them formidable contenders in the UP T20 League. CP Plus, BOP, Investors clinic, Jaquar, Gold Line, Star Estate, Rybo Bathware, and APL APOLLO are proud to sponsor the Gaurs Group’s acquisition of the Gorakhpur Lions cricket team in the BCCI-backed T20 league in association with the UPCA.

  • IndusInd Bank reminisces its contribution to sports on National Sports Day

    IndusInd Bank reminisces its contribution to sports on National Sports Day

    Mumbai:  On the occasion of National Sports Day, IndusInd Bank takes a moment to reflect on its remarkable journey in supporting sports and athletes across diverse disciplines. Back in 2016, the Bank inaugurated its non-banking sports vertical, ‘IndusInd ForSports,’ with the vision of assimilating sports as a pivotal, inherent, and strategic component for both its internal and external stakeholders. Leveraging the unparalleled influence of sports to captivate, rally, and motivate, ‘IndusInd ForSports strives to unearth the finest aspects of sportsmanship—embracing human values, fostering inclusivity, and championing sustainability.

    ‘IndusInd ForSports’ encompasses various programs that empower Indian athletes and support inclusive sports, at large:

    Para Champions Programme –  The Para Champions Programme, launched in FY 2015-16 in partnership with GoSports Foundation to transform Para Sports in India, supports 45 para-athletes from 13 states and 3 union territories across 10 disciplines, providing comprehensive assistance for their sporting journeys, including equipment, training, sports science, nutrition, expertise and travel.

    IndusInd Blind Cricket Programme – In 2016, the Bank in partnership with CABI, the cricketing arm of Samarthanam Trust, commenced this programme supporting the Indian Blind Cricket Team and 700+ blind cricketers (men & women) at the State and District level.

    IndusInd Girl Power Programme – Launched in 2017 in partnership with Inspire Institute of Sport, this programme supports 31 woman athletes from 7 states in the field of Judo and has helped India win its first-ever gold medal at the World Judo Cadet Championships.

    IndusInd Athlete and Mentor Programme – Launched in 2019 in partnership with the Mann Deshi Foundation, this programme supports 60 athletes (from Nomadic tribes/backward castes) in Satara district in Maharashtra, across 3 disciplines (field hockey, athletics and wrestling). In FY 2023-24, the Bank will support 30 above-district-level female athletes in the field of wrestling, athletics, field hockey and swimming, with unparalleled sports training expertise and need-based interventions along with advanced training of 20 Physical Education teachers.

    IndusInd Inclusive Squash Programme – IndusInd Inclusive Squash program – Launched in 2023 in partnership with START Foundation, this program supports 25 Tribal girls in the sport of Squash. These athletes are from economically and historically disadvantaged communities.

    The Bank’s initiatives have met with significant success and have contributed to the growth of sports in India, inspiring a brighter and more inclusive future for athletes across disciplines. In the Tokyo 2020 Paralympic Games, the India contingent won a total of 19 medals, out of which eight medals were won by athletes supported under the Para Champions Programme presented/supported by the bank. The Bank is also proud to mention that both the Indian Blind Cricket Teams supported by the Bank continued their good run at the IBSA World Blind Games in Birmingham, UK. While the Women’s Team remained unbeaten to win Gold, the Men’s Team won Silver. Furthermore, recognizing the significance of physical well-being and its beneficial effects on people and the workplace, the Bank has actively promoted health and fitness within the organization. With its employee engagement initiative titled ‘Get Set Run’ launched in 2016, the Bank has endeavoured to inculcate an active lifestyle and promote running with the objective of having a healthy workforce and has witnessed encouraging participation from its employees.

    IndusInd Bank advocates both inclusivity and sporting excellence through its programs, encouraging diverse participation and supporting talented athletes across backgrounds. The Bank’s focus extends beyond promoting talent; it also strives to foster a sense of national pride through its sporting achievements. As National Sports Day is marked today, the Bank celebrates its contributions and reaffirms its commitment to elevating Indian sports, envisioning a future of flourishing athleticism and new horizons of achievement.

    IndusInd Bank  head – corporate, commercial & rural banking and also incharge of IndusInd ForSports Sanjeev Anand said, “At IndusInd Bank, National Sports Day holds special significance as it encapsulates our unwavering commitment to sports, inclusivity, and the indomitable spirit of athletes. Our ‘IndusInd ForSports’ initiative, which began in 2016, has been a journey of fostering values that extend beyond the field. As we empower athletes across diverse disciplines, we are reminded of the powerful impact that sports can have in contributing to a more sustainable world. Today, on National Sports Day, we salute the athletes who inspire us and reaffirm our dedication to nurturing a culture of excellence, unity, and pride.”

    IndusInd Bank head – portfolio management & CSR Roopa Satish said, “At IndusInd Bank, we recognize that our role extends beyond the financial domain, committed to uplifting both the economy and society. Through ‘IndusInd ForSports,’ we tap into the unique power of sports to inspire, unite, and motivate athletes, with a strong focus on embracing human values, fostering inclusivity, and advocating sustainability. We take pride in promoting inclusivity and sporting excellence, nurturing athletes from diverse backgrounds. On this National Sports Day, we want to emphasize our dedication to supporting Indian sports, imagining a future with strong athleticism and remarkable achievements.”

  • OMRON Healthcare India partners with Milind Soman for BP monitoring awareness

    OMRON Healthcare India partners with Milind Soman for BP monitoring awareness

    Mumbai: OMRON Healthcare India, the Indian arm of the Japanese global leader in home blood pressure monitoring and solutions for cardiovascular disease management, has announced a collaboration with supermodel, film producer, and fitness enthusiast Milind Soman to enhance awareness around adopting home monitoring as an essential constituent of health regime.

    This collaboration marks a significant stride in the realm of home health monitoring, underlining OMRON’s commitment to supplement the quality of lives of millions through technologically advanced and useful devices. The objective is to raise awareness regarding the importance of adopting a sincere and continuous practice of blood pressure monitoring, and body composition & weight measurement to prevent the onset as well as aggravation of disorders like hypertension. Both Milind and OMRON urge to make monitoring an essential part of all hypertension, fitness, and weight management routines which most of the time is reactive and is pursued by an individual only after facing a health incident.

    Milind Soman’s dedicated approach to his holistic well-being, by maintaining a healthy diet, consistent physical activity, and regular health check-ups, aligns perfectly with OMRON ‘s vision of “Going for ZERO” focusing on preventive healthcare to reduce incidents of hypertension-led events to realize zero heart attacks and zero brain strokes.

    The recent spike in cases of Heart attacks among youngsters is a worrisome trend. However, if regular monitoring starts at an early age, it can have a substantial long-term impact on the overall health of individuals. Awareness about comprehensive Hypertension management and data monitoring can be of great help in managing and preventing such cardiovascular events in the near future.

    While speaking about the collaboration, OMORN Healthcare India MD Tetsuya Yamada said, “In India, a critical necessity exists to raise consciousness regarding the significance of health screening. The inclusion of health screening within any fitness regimen is imperative. And Milind Soman embodies fitness in a holistic way that includes regular screenings as well. His credibility is unquestionable. OMRON had the opportunity to collaborate with him earlier and we are glad to open another chapter of our partnership with him that will enable us to connect with more consumers, reinforcing the message of ‘Life On With OMRON’.”

    Milind Soman, a prominent figure in the fitness industry and a staunch advocate for healthy living, shared his excitement about the partnership, saying, “I am honoured to be associated with OMRON Healthcare India, a brand that shares my passion for promoting health and well-being. With OMRON’s advanced and useful devices, I believe we can inspire a health revolution in India, encouraging everyone to take charge of their health journey that would include monitoring.”