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Category: MAM

  • Criteo and Flipkart dial up Motorola’s buzz with data-driven ads

    Criteo and Flipkart dial up Motorola’s buzz with data-driven ads

    MUMBAI: Call it a smart move Motorola’s brand buzz just got a signal boost. In a bid to turbocharge its budget smartphone presence, Motorola teamed up with Flipkart Ads and global commerce media giant Criteo to launch a data-fuelled campaign that’s made noise for all the right reasons. Over a 13-month stretch, this retail media offsite strategy didn’t just work, it rang in results loud and clear.

    Using Flipkart’s Product Performance Ads and Criteo’s Retail Media Offsite Solution, the campaign reached 110 million unique users, clocked over 1.1 billion ad impressions, and achieved a remarkable 34 percent engagement rate. But more than just vanity metrics, it translated into business results: an 18 percent rise in Share of Voice (SOV) for Motorola on Flipkart’s product pages.

    The goal? To engage high-intent audiences not just on Flipkart, but across the wider internet and then lead them back to Flipkart’s app and website. With Criteo’s precision-targeting and Flipkart’s first-party data at play, the dynamic display ads served to 86 percent of the relevant audience base delivered a full-funnel marketing impact.

    According to Motorola, marketing head, APAC Shivam Ranjan, “The collaboration has helped Motorola forge direct connections with more than 110 million high-intent users. The campaign’s performance validates our commitment to data-led storytelling and customer engagement.”

    Flipkart Ads vice president and general manager Vijay Iyer highlighted the importance of the campaign’s closed-loop strategy: “Our Product Performance Ads helped Motorola scale up with high-impact re-engagement tactics using real-time performance data and audience intelligence.”

    Meanwhile Criteo India country head Medhavi Singh called it a demonstration of “cutting through the digital clutter” with hyper-personalised engagement. She added, “The real-time insights and tight integration with retail platforms allowed us to tailor the messaging, improving visibility and conversions across every touchpoint.”

    The partnership underscores a wider shift in digital commerce where data, not discounts, drive discovery. With the retail and e-commerce space becoming more crowded than ever, this campaign is a case study in how to get seen, heard, and remembered.

    The success story signals a new era for Indian e-commerce marketing, one where personalised, offsite display ads could just be the main character in a brand’s growth narrative.

  • WPP partners with IICT to boost creative and digital talent in India

    WPP partners with IICT to boost creative and digital talent in India

    MUMBAI: When ad world muscle meets academic hustle, you get a creative spark like no other. In a move that blends Madison Avenue with Mumbai’s media dreams, WPP, the global giant in marketing services has signed a landmark Memorandum of Understanding (MoU) with the Indian Institute of Creative Technologies (IICT), a Ministry of I&B-supported initiative that aims to revolutionise creative and digital skilling in India.

    This partnership positions WPP as the first agency group to formalise such a comprehensive engagement with IICT, joining the league of global tech titans like Google, Meta, Microsoft, JioStar, Nvidia, and Adobe all of whom have pledged support to build India’s creator economy.

    India, WPP’s fifth largest and fastest-growing market, now becomes the testing ground for a powerful alliance between academic rigour and industry firepower.

    Under the collaboration, WPP will Co-develop IICT’s curriculum to reflect real-world creative, media, and tech skills, Provide mentorship for IICT’s startup incubator, Engage faculty on live projects and joint research, Support technology planning for the IICT campus, Assist with promotional and outreach strategies.

    “This collaboration is a testament to WPP’s deep commitment to nurturing talent and driving innovation in India’s dynamic media and entertainment sector,” said WPP country manager for India CVL Srinivas. “By combining IICT’s academic rigour with WPP’s global industry leadership, we aim to equip the next generation of creative professionals with the skills and insights needed to thrive in a rapidly evolving technological landscape.”

    The alliance comes close on the heels of IICT’s inauguration at the newly established IICT–NFDC campus in Mumbai, a high-profile event attended by Ashwini Vaishnaw, union minister for railways, information & broadcasting, and electronics & IT, and Devendra Fadnavis, chief minister of Maharashtra.

    IICT board member Ashish Kulkarni added, “With WPP, we are bringing together the best in creative, technology, and media. This partnership will help make IICT a world-class institution on par with IITs and IIMs, preparing market-ready talent for tomorrow’s India.”

    With India inching closer to becoming a global creative powerhouse home to over 75 crore internet users and a booming content economy, the timing couldn’t be more apt. If the next big idea is born at the crossroads of commerce and creativity, WPP and IICT might just be laying the road.

  • Understanding Principal and Interest Breakdown with a Fixed Deposit Calculator

    Understanding Principal and Interest Breakdown with a Fixed Deposit Calculator

    For many years, fixed deposits (FDs) have been a trustworthy method for building your savings safely and sustainably. FDs provide guaranteed returns and do not require any market knowledge or risk-taking. However, understanding how much of your maturity amount is your deposit and how much is earned as interest is crucial for making a better-informed financial decision. Your maturity amount can look significantly more appealing when using a fixed deposit calculator, as it not only displays the current total returns but also breaks down the principal and interest very clearly.

    What Is a Fixed Deposit Calculator?

    A fixed deposit calculator is an online tool available on the websites of almost all banking and financial institutions. It requests some basic investment-related information, such as the amount you’re depositing, the interest rate, and the duration of the deposit. After entering this information, it quickly presents you with a breakdown of how much your final maturity is, how much interest you earned, and what share of that amount is in your total deposit.

    Why Principal and Interest Breakdown Matters

    Breaking down your fixed deposit into its components, such as principal and interest earned, is important for financial tracking and planning, and here’s why.

    1. Clarity on Actual Earnings

    Generally, when you deposit in an FD, it is easy to focus on your final maturity amount, but unless you break it down into interest earned, you, as an investor, have no idea how much your money earns. A fixed deposit calculator clearly shows you this. It separates your original investment from the interest, allowing you to see the actual growth.

    2. Better Goal Planning

    If you are saving for a specific goal, like a tuition fee or a gadget purchase, knowing the breakdown helps you judge whether the interest alone will cover your need, or whether you will have to dip into your principal. This way, the fixed deposit calculator allows you to set more precise financial targets and timelines.

    3. Tax Estimation

    Interest earned from fixed deposits is taxable. Understanding how much of your maturity amount is interest allows you to calculate your tax liability in advance. With the help of a fixed deposit calculator, you can plan your investments in a way that either keeps your earnings under the taxable limit or prepares you for tax-saving alternatives.

    4. Evaluation of Interest Rate Impact

    Even a small change in the interest rate can affect your earnings. The breakdown lets you see this difference in numbers. By adjusting the rate in the fixed deposit calculator, you can directly observe how your interest income changes. This helps in making smarter decisions about when and where to invest.

    5. Comparing Bank Offers More Effectively

    Many banks offer different rates and terms. Just looking at maturity value can be misleading if you don’t know what part of it is earned interest. The breakdown helps you compare the true earning potential of different offers. When you use a fixed deposit calculator, you can input various rates and tenures to find the best value for your deposit.

    6. Planning for Reinvestment

    If you plan to reinvest your FD amount, knowing how much of it is interest helps you decide whether to roll over only the interest or the full amount. A fixed deposit calculator provides you with this clarity in advance, which is essential for effective reinvestment planning and efficient cash flow management.

    How the Fixed Deposit Calculator Helps You Plan

    To use a fixed deposit calculator, you typically need to first enter your deposit amount. Next, you need to select the FD tenure (either in months or years). Then, you need to put in the interest rate offered by your bank. Finally, you need to select the interest payout frequency. This can be either monthly, quarterly, annually, or cumulatively at maturity. 

    Once you provide this data, the calculator gives you a summary that includes the total amount at maturity and the interest earned over the deposit tenure. It also shows your original investment (principal), to help you understand how much that amount has grown.

    Making the Most of This Tool

    1. Always check if the calculator allows for senior citizen rates, if applicable

    2. Compare results from different tenures and rates to find the best fit

    3. Save the breakdown or note it for use during tax filing or reinvestment

    4. Recalculate periodically if you are not investing immediately and want the most up-to-date figures

    Final Thoughts

    Using a fixed deposit calculator is not just about knowing how much you’ll get back—it’s about understanding exactly how your money is working for you. The detailed breakdown between your principal and interest ensures that you make every investment with full knowledge and control. It helps with tax planning, making smarter comparisons, and developing long-term financial strategies.

  • Ad Tech Today is back with its second edition of EMERGE

    Ad Tech Today is back with its second edition of EMERGE

    MUMBAI: Ad Tech Today is back with its second edition of EMERGE. After the grand success in Mumbai last year, EMERGE 2025 is all set to take place on 07 August at Welcomhotel by ITC Hotels, Delhi (Gurugram).Gurugram will play host to one of India’s most refreshing marketing events — EMERGE 2025, a celebration of independent thinking, bold creativity, and innovation across digital, media, and tech.

    Presented by Adtech Today, EMERGE 2025 is where leaders from agencies, brands, and platforms come together to decode what’s really driving growth today. With Kargo as Premium AdTech Partner, Trackier as Managing Partner, Annimmoov as Creative Partner, Wingreens as Gifting Partner, and Treize Communications as PR Partner, the event promises ideas worth spotlighting and conversations worth joining.

    The day-long event will feature bold panel discussions, each curated around future-ready themes. A session on Short-form Content & Commerce will be there on short-form content’s growing influence. Niti Kumar (Starcom) will moderate a conversation featuring Nikita Malhotra (Woodland), Naresh Gupta (Bang in the Middle), Nisha Khatri (Libas), Sindhu Biswal (Buzzlab), Megha Marwah (White Rivers Media), and Neha Kant (Clovia)  diving into how creators, commerce, and content converge.

    The panel “Thriving Independently: Adapting to Tech, Media Shifts & Competing with Giants” will be moderated by Mimi Deb (Madison Media Plus). Panelists include Sajit Gopal (Domino’s), Sini Magon (Grapes), Sumon Chakrabarti (Buffalo Soldiers), Sonal Shrivastav (Kenstar), Tufayl Merchant (Howl), and Vishnu Sharma (Efficiency Worldwide) decoding how independent agencies and new-age marketers are collaborating and competing at scale.

    Another session will be on The Future of Performance Marketing, which will be moderated by Kumar Awanish (Cheil India). This panel will explore the evolving dynamics of performance-driven marketing. Panelists include Chirag Jagwani (Fixderma), Shweta Srivastava (Dr. Reddy’s), Dr. Ashish Bajaj (Narayana Health), Sachin Vashishtha (Paisabazaar), Vikram Singh (ITC Hotels), and Rahul Pant (Trackier) offering practical and strategic insights for marketers.

    The panel “Unfiltered: What It Really Takes to Run an Independent Agency Today” brings together honest perspectives from both agency and brand leaders. Moderated by Dr. Kushal Sanghvi, the session features Nasheet Shadani(Nash8), Anadi Sah (Tgthr.), Pratik Lalwani (CrayWings), Shubh Bajaj (Lyxel & Flamingo) and Manas Gulati (ARM Worldwide), who share raw insights into the indie agency journey.

    EMERGE 2025 will also throw Spotlight on Visionaries with a new segment called The Founder’s Spotlight, that will recognize bold, rising entrepreneurs from across marketing and media. Adding depth to this showcase is a review panel of seasoned leaders Ishank Joshi (Mobavenue), and Gandharv Sachdev (Hybrid) and Karanbir Bhatia (Yugo Capital) who will share their perspectives on leadership, innovation, and the future of independent growth.

    Keynotes That Cut Through

    In a hard-hitting keynote, Nabajit Nath, Sales Director – India at Kargo, will address “Ad Fraud 2.0: The Growing Threat of MFA in India”. Also on stage, Srikanth Rayaprolu ,CEO of Adtech Today will deliver a forward-looking keynote: “Eastward Bound: Strategic Expansion for Independent Agencies in ME & SEA.”

    An integral part of the event, The EMERGE Awards will look to honor excellence across independent agencies, publishers, and tech platforms. With categories spanning display, video, influencer, and data-led campaigns, these awards are curated to spotlight outstanding digital work.

    Chaired by Dr. Kushal Sanghvi and K.V. Sridhar (Pops), with select editorial oversight, the awards ensure that credibility, creativity, and impact stay at the heart of every recognition.

  • Wendy’s India turns 5 with roast battles, raves and burger cakes

    Wendy’s India turns 5 with roast battles, raves and burger cakes

    MUMBAI: She came. She served. She slayed. Wendy’s India has hit the five-year milestone, and she’s not marking it with a quiet cake-cutting behind the counter. Instead, the fast-food maverick is unleashing a month-long birthday blowout that’s part rave, part roast, and all-out rebellion against boring brand bashes. In just five years, Wendy’s India has grown to over 200 outlets and now it’s throwing a birthday party that’s stretching across four cities, filling timelines, and even setting the streets on fire (figuratively, of course).

    At the heart of the celebration is the Wendy’s Party Bus, rolling through Mumbai on 8 August. Think strobe-lit interiors, DJ decks, unlimited burgers, and Wendy herself riding shotgun. “The party doesn’t come to Wendy’s Wendy’s is the party,” says Rebel Foods CMO Nishant Kedia.

    For Bangalore, the bash takes a cheeky turn with ‘The Roast’ on August 14, an in-store comedy special hosted by firecracker comic Banti Banerjee. “No burger, no brand is safe. We’re serving punchlines with pickles,” jokes the campaign team. Tickets drop soon on Bookmyshow.

    Meanwhile, digital platforms are exploding with creator collabs that channel Wendy’s signature sass:

    ●   Darshan Magdum’s parody anthem is the earworm you didn’t know you needed.

    ●   Lakshita & Gurpreet attempt a GTA-style Wendy’s heist.

    ●   AI duo Manki x Dogesh Bhai spiral into a ketchup-fuelled crisis.

    ●   And Chordinary’s musical ode to Wendy will make you weirdly emotional about beef patties.

    If that’s not trippy enough, wait till you see The Burger Cake, a hyperrealistic confection that looks exactly like a Wendy’s meal. It’s a feast and a fakeout in one slice.

    To top it all off, a mockumentary is in the works, a behind-the-pigtails film that tells Wendy’s story in her own words: unfiltered, unapologetic, and slightly unhinged.

    The headline act? The Wendy Raves in Delhi, Pune, Hyderabad, and Bangalore from 22–24 August . These DJ-fuelled, burger-powered parties will feature bold bites, booming beats, and brand integrations with Coke and Veeba. “Our food raves harder than most people,” the team quips.

    On the digital front, Wendy’s Instagram is going full chaos mode savage roast replies, surprise drops, and enough Gen Z energy to crash the algorithm. “We’re not just selling food; we’re selling a vibe,” says Kedia. “Wendy’s has always been bold, irreverent, and in sync with the culture. This campaign is how we turn up the volume.”

    With flame-grilled formats, meme-ready madness, and zero chill, Wendy’s India is showing the QSR space how to age boldly. Five never looked this fierce.

  • Essential Car Insurance Terms to Understand Before the Monsoon

    Essential Car Insurance Terms to Understand Before the Monsoon

    The Indian monsoon season is generally accompanied by torrential rainfall, floods, landslides, hailstorms and high humidity. All these can seriously damage your car, causing corrosion, engine failure, water ingress, short circuit and sudden breakdown. Having a clear understanding of your car insurance terms can help you avoid expensive surprises during claim registration. Buying car insurance online during the monsoon season makes it easy to check what different plans offer in terms of coverage and claim settlement, review premiums from multiple insurers, compare add-ons and purchase policies without any delay.

    Introduction

    Rain after the sweltering summer months is very refreshing and calming. However, they also come with unique challenges for car owners, especially those living in flood-prone areas. Potholes, water-logged streets, unexpected floods, storms and stalled engines are common during this season, and they can turn your daily travel into a costly nightmare almost instantly. 

    Your repair cost can spike, and insurance claims may not go through if your policy isn’t clear enough or updated. That’s why getting the right car insurance online and understanding its terms can make all the difference. This guide breaks down important insurance terms and offers clear explanations, so you are sufficiently prepared before the skies burst open.

    Car Insurance Terms You Need to Know Before the Monsoon

    Knowing what your car insurance covers, what it doesn’t and how to upgrade it for monsoon-prone areas can help you make the best decision during renewal.

    1.  Types of Coverages

    Third-Party Car Insurance: This plan financially and legally covers the damages your vehicle causes to other individuals or their property. The third-party car insurance is mandatory by law under the Motor Act, 1988, but it doesn’t protect your vehicle from monsoon damage.

    Comprehensive Insurance: It is a complete and customisable plan that covers both third-party liabilities and own car damages. This broader protection is beneficial during the monsoon season when your vehicle faces multiple risks simultaneously, including floods and fire from a short circuit.

    Personal Accident Cover: This cover offers financial protection if you suffer injuries in an accident. It pays ambulance charges and medical expenses and provides compensation for permanent disability or death.

    2.  Insurance Declared Value (IDV)

    IDV is your car’s current market value as determined by your insurance company. It is the maximum amount the insurance company will pay if your car is completely damaged or stolen.  
    Your IDV decreases each year due to depreciation – a new car’s IDV is about 95% of its showroom price. Note that choosing a higher IDV means paying higher premiums, but it also means better compensation during claims.

    3.  Add-Ons for Riders for the Monsoons

    Here are a few useful add-ons you must consider if you live in a heavy monsoon-prone area:

    Engine Protection Cover: This add-on protects your engine from water damage. Standard comprehensive policies don’t cover a hydrostatic lock, where water enters your engine cylinders.

    Zero Depreciation Cover: This cover ensures you receive the full claim amount without depreciation deductions. 

    Roadside Assistance: It provides emergency services like towing, battery jump-start and flat tyre replacement if you are stranded in a waterlogged area. This cover is valuable for people living in remote areas or hill stations.

    Consumables Cover: This useful add-on pays for items like engine oil, nuts, bolts, coolant and brake fluid, which often need replacement after water damage. These costs, usually not covered in standard comprehensive car insurance policies, can add up significantly during claims.

    You can only top up your comprehensive insurance with these add-ons and not third-party or personal cover. Riders can be added at the time of policy purchase or renewal.

    4. Deductibles

    Deductibles are the amount you pay from your pocket before the insurer covers the rest during a claim settlement. This amount is decided when you renew or buy the policy.

    Lower deductibles mean higher premiums, but you’ll pay less during claims. There are two types of deductibles:

    .  Compulsory deductible: This amount is fixed by the insurer based on your claim history and car make and model. 

    .  Voluntary deductible: It is a higher out-of-pocket amount you choose in exchange for a lower premium.

    Know your deductible amount so you are not surprised during claims, especially if there are chances of making multiple claims. In addition, consider your financial capacity when deciding on the voluntary deductible.

    Tips to Protect Your Car Insurance During Monsoon

    Use these steps to make sure your insurance helps you when you need it most.

    1. Document Car Condition: Take photographs of existing scratches, dents and mechanical issues before the monsoon begins. This will help during claim settlement. 

    2. Check Your Current Insurance Policy: Make sure it’s comprehensive and has monsoon-related add-ons and terms. For example, many policies exclude damage from driving through flooded areas despite official warnings. 

    3. Avoid High-Water Areas: Do not drive through waterlogged areas. Even with an engine protection cover, your claim can get rejected if driving through the region was deliberate. Also, prevention is better than time-consuming repairs. 

    4. Service Your Car Before Monsoon Starts: A well-maintained vehicle has fewer chances of suffering damage and wouldn’t face claim rejections. 

    5. Don’t Delay Renewal: If your vehicle’s car insurance policy is expiring just before the monsoon hits, don’t delay renewal, thinking that you wouldn’t be taking your car out. Even parked vehicles can be damaged and need proper insurance coverage.

    Key Takeaway

    The monsoon season doesn’t have to be a nightmare for car owners. With a well-understood and active policy, you can manage risks and avoid unnecessary repair costs. Buy or renew your car insurance online after checking what’s covered and what else you need. Make sure your car is protected against engine damage, electrical issues, breakdowns and more.

    Disclaimer: The above information is for illustrative purposes only. For more details, please refer to the policy wordings and prospectus before concluding the sales.

  • Glow and behold, APAC drives the global self-care cart into overdrive

    Glow and behold, APAC drives the global self-care cart into overdrive

    MUMBAI: Glow with the flow, APAC is putting the “care” in self-care like never before. From double-digit shopping days to double-duty products, Asia Pacific shoppers are rewriting the beauty playbook by blending wellness and beauty in one irresistible glow-up. According to Criteo’s Global Health & Beauty Pulse 2025, this region isn’t just riding the beauty boom, it’s fuelling it, one premium cart at a time.

    The report, based on data from beauty brands, ecommerce partners, and 14,000 plus shoppers globally, shows that during Q4 2024’s mega shopping festivals 10/10, 11/11, and 12/12, APAC shoppers triggered seismic spikes across self-care categories. Power flossers surged by a gleaming 353 per cent, deodorants and antiperspirants spiked 224 per cent, makeup swatched up 196 per cent, while skincare (up 154 per cent), massage oils (128 per cent), and ear drops (148 per cent) also saw radiant gains.

    The appetite for premium wellness products also signals a shift in spending behaviour: APAC consumers are buying fewer, but better.

    Year-on-year sales in Q2 2025 reflect this trend: health and beauty products rose 5 per cent in APAC, with order values growing by 6.78 per cent. Globally, EMEA led with a 14 per cent rise in sales, and the Americas followed at 1 per cent. In terms of order value, the Americas saw the highest bump at 9.8 per cent, while EMEA trailed with 4.36 per cent.

    APAC consumers, however, stand out as confident, discovery-driven shoppers 40 per cent of health and beauty buyers are first-time users of the brand. This open-mindedness, combined with omnichannel habits, is creating fertile ground for marketers.

    Globally, 84 per cent of beauty buyers have either maintained or increased their spending in the last six months up 11 points since 2023. Shoppers are also digitally engaged: 57 per cent discover products via marketplaces, while 52 per cent rely on search engines.

    And the channel switch is real 48 per cent of beauty consumers research online but buy in-store, while 41 per cent do the reverse. For brands, that means AI-driven tools are no longer optional, they’re essential to stitch together the journey from scroll to shelf.

    “Beauty shoppers today are deeply informed, digitally savvy, and ready to try new brands,” said Criteo India country head Medhavi Singh. “This report reaffirms beauty’s emotional resilience as a category driven by personalisation, relevance, and real-time discovery.”

    Criteo’s data suggests that for brands to win in this glow economy, they must be omnipresent, omnichannel, and on point. Think retail media, AI-powered product recommendations, and frictionless shopping across all touchpoints.

    In a world of smarter skincare, fragrant purchases, and flossers that fly off virtual shelves, one thing’s clear beauty’s new frontier is cross-category, cross-platform, and deeply connected to wellness.

  • Zouk’s Rakhi film shows support is as simple as holding her bag

    Zouk’s Rakhi film shows support is as simple as holding her bag

     MUMBAI: Turns out the most meaningful Rakhi gift this year… might just be a man holding a handbag. Zouk, the proudly Indian and 100 per cent cruelty-free lifestyle brand, has dropped a refreshingly emotional campaign for Rakshabandhan swapping swords and shields for something far more subtle: support in the form of a small but significant gesture.

    The brand film taps into a universal scene, one we’ve all witnessed, chuckled at, or starred in. A brother, boyfriend, or dad awkwardly clutching a handbag outside a store, waiting patiently. Zouk flips this from comic relief to cultural shift, showing how modern sibling bonds are less about protection and more about partnership. In the film, a brother holds his sister’s bag not because she asks, but because she’s chasing something bigger and he’s cheering her on, bag in hand.

    “Raksha Bandhan is about protection and support,” said Zouk founder Disha Singh. “But today, support doesn’t mean standing in front of someone, it means standing beside them. This film is a gentle reminder that even something as small as holding her bag can say: ‘I’m here for you.’”

    But the campaign doesn’t stop at emotion, it brings the festive feels to Zouk’s shelves too. In tandem with the film, Zouk has launched a vibrant line of curated Rakhi gift boxes, all wrapped in the brand’s signature prints.

    Each box includes functional and feel-good accessories like coasters, fabric diaries, bookmarks, passport covers, cosmetic pouches, and more. The idea? Gifting that’s both thoughtful and practical, something sisters (and their discerning brothers) will genuinely use and love.

    To sweeten the pot literally Zouk has partnered with top Indian brands like Bombay Sweet Shop, Renee Cosmetics, Gul, and Mcaffeine to co-create exclusive hampers that hit all the right festive notes. Whether it’s the aroma of artisanal skincare or the nostalgia of desi mithai, these gift sets are designed to deliver delight in every layer.

    Available now via Zouk’s Gift Shop, the festive campaign is more than just a seasonal play. It continues Zouk’s core storytelling style rooted in Indian values, aesthetically sharp, and emotionally resonant.

    So, this Rakshabandhan, forget the drama of macho posturing. Sometimes, the most touching brother-sister moment is quiet, simple and slung over the arm.
     

  • Glam Slam in Mumbai as GICW sets the runway for its Season 6 debut

    Glam Slam in Mumbai as GICW sets the runway for its Season 6 debut

     MUMBAI: Flashbulbs, fashion, and a fresh address India’s couture caravan is heading west. After five dazzling, drama-filled seasons in Delhi, Global India Couture Week (GICW) is stitching up a new chapter with its grand Mumbai debut for Season 6, scheduled for 19th, 20th, and 21st September 2025. One of India’s most influential fashion platforms, GICW is turning up the couture heat in the city that never sleeps bringing together legendary designers, Bollywood glamazons, and next-gen fashion firebrands under one sequinned roof.

    The move marks a bold shift for GICW, promising a more high-octane, creative, and collaborative energy. Think red carpet dazzle, influencer-packed FROWs, and runway shows that go from classic couture to cutting-edge chaos in the best possible way.

    “GICW is not just about showcasing fashion, it’s about shaping the future of Indian design,” said Flashbulbs, founder Satyajit Mohanty.

    His partner-in-style, Flashbulbs director of operations Sidharrth Behera added, “Mumbai represents a new energy, and we’re opening our doors wide for young designers to step in, shine, and scale.”

    Over the years, GICW has featured couture royalty like Anju Modi, Neeta Lulla, Wendell Rodricks, Narendra Kumar, Samant Chauhan, and Tanieya Khanuja. The film world has been equally smitten, with Karisma Kapoor, Nushrratt Bharuccha, Palak Tiwari, and Divya Khosla Kumar lending their star wattage to the catwalk.

    Now, with applications open for emerging designers, GICW Season 6 is giving the fashion disruptors of tomorrow a chance to rub shoulder-pads with the greats. Limited slots are up for grabs, and the exposure is not just national, but global zero compromises, full glamour.

    With India’s fashion industry valued at over 18 billion dollars and luxury couture seeing a sharp post-pandemic boom, GICW’s strategic shift to Mumbai is more than just a location change. It’s a sartorial power move, designed to tap into the city’s celebrity ecosystem, global connectivity, and buzzing fashion calendar.

    So whether you’re a die-hard couturista or a meme-scrolling style enthusiast, brace yourself. September’s going to be all sequins, swagger, and seriously high fashion Mumbai style.

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