ITV

Category: MAM

  • An overview of WhatsApp’s safety and privacy campaigns this year

    An overview of WhatsApp’s safety and privacy campaigns this year

    Mumbai: In an age where privacy and online security have become paramount, WhatsApp is at the forefront of innovating features that continually help enhance the safety and privacy for users globally. From  chat lock to disappearing messages, silence unknown callers to privacy checkup, every new feature adds to WhatsApp’s multiple layers of protection.

    Understanding that launching innovative features alone is not enough, WhatsApp has invested time and effort to educate users and drive awareness around some of its key safety and privacy features. This strategic effort involves multiple safety and privacy campaigns designed to empower users to take control of their online safety and privacy.

    Stay safe with WhatsApp campaign:

    • On 12 April, WhatsApp rolled out their three-month ‘Stay safe with WhatsApp’ that focused on  creating user awareness around safer digital practices, highlighting product features that empower users to take control of their online safety and ensure a safer messaging  experience.  

    • WhatsApp collaborated with influential figures such as Rajiv Makhni, Manoj Chugh, Jaspreet  Bindra, Akancha Shrivastava, Pankaj Gupta, and Deepak Maheshwari to amplify awareness  of WhatsApp’s safety and privacy features.  

    • As part of this campaign, WhatsApp released educational user guides highlighting safety tools and product features to secure users’ WhatsApp accounts. Additionally, it offered  insights on how to stay protected from scams using WhatsApp’s safety features.

    Privacy campaign highlighting WhatsApp’s “Multiple layers of protection”

    • WhatsApp launched a global campaign focused on the importance of secure communication  and WhatsApp’s multiple layers of privacy. The campaign shows how a private conversation  with a friend or loved one on WhatsApp creates a safe space for people to communicate  with one another.

    • Mirrors Activation and partnership with Anushka Sharma to highlight the power of private  messaging. WhatsApp partnered with actor Anushka Sharma to launch a series of mirrored  messages appearing in private spaces – women’s restrooms – in malls across Delhi. Mirrored  messages with QR codes appeared in women’s restrooms in Delhi malls, offering suggestions  for checking in via a private WhatsApp message. These messages disappeared afterward,  similar to the Disappearing Messages feature on WhatsApp.

    • 3D Anamorphic installations at the Gateway of India: WhatsApp hosted an immersive  storytelling experience at Mumbai’s iconic Gateway of India, where anamorphic privacy  installations and projection mapping on the monument facade vividly showcased the layers  of privacy WhatsApp offers:

    For the final leg of the privacy campaign, on 4 September, WhatsApp will announce a partnership with Ranveer Singh to promote message privacy where he talks about how WhatsApp’s multiple layers of protection give him control over his most private conversations.

    In a candid conversation the actor opens up about what’s in his phone and how he protects his most  private conversations on WhatsApp. The entertaining video almost has Ranveer spilling the beans but instead educates people on the importance of private and secure messaging with simple privacy  features like end-to-end encryption, chat lock, screenshot blocking for view once messages on WhatsApp.

    Talking about the collaboration with WhatsApp, Ranveer Singh, said, “With more and more private  conversations happening online, our privacy needs are also evolving. From sharing my most private  thoughts with my friends and family to discussing work, my WhatsApp has private information like  film scripts, my financial details. The cool thing about WhatsApp is that with its layers of privacy I  know my conversations are always secure and with features like chat lock, I can password protect my  most private and important chats so that even though my phone changes hands, my chats don’t.”

    Meta director, consumer marketing Vyom Prashant said, “We’re thrilled to partner with Ranveer to bring alive the multiple ways in which WhatsApp protects our users’ privacy, in an  entertaining, informative, and relatable manner. We believe this partnership along with our  campaign on privacy, demonstrates to our users that they always have a safe and private space on  WhatsApp for their conversations.”

  • BPCL’s MAK Lubricants partners with SRK’s ‘Jawan’

    BPCL’s MAK Lubricants partners with SRK’s ‘Jawan’

    Mumbai: Bharat Petroleum Corp Ltd (“BPCL”), a renowned ‘Maharatna’ and Fortune Global 500 company, proudly announces a dynamic alliance between MAK Lubricants and the eagerly awaited Shah Rukh Khan starrer movie ‘Jawan.’ This formidable partnership stands as a testament to the convergence of excellence, fuelling the brand’s ambition encapsulated in the iconic phrase, “MAK Makes It Possible.”

    “We are delighted to team up with ‘Jawan’, as the essence of MAK Lubricants seamlessly merges with the ethos of the movie. Our collaboration transcends branding; it’s a celebration of the relentless pursuit of excellence”, said executive director (lubes) P. Sudhahar.

    As the curtain rises on Jawan,’ a high-octane cinematic masterpiece, the partnership with MAK Lubricants promises to elevate the film’s visibility while steadfastly reinforcing the brand’s unwavering commitment to delivering unparalleled quality and performance.

    BPCL chief general manager (PR & brand) Abbas Akhtar effused, “Jawan’s narrative mirrors MAK Lubricants’ pursuit of pushing boundaries and achieving the impossible. By joining forces with the movie,’ we not only expand our brand’s reach but also offer our customers an engaging gateway to experience the thrill of this highly anticipated release.”

    At the heart of this exciting partnership lies a riveting co-branded campaign, seamlessly weaving MAK Lubricants’ core values into the adrenaline-pumping tapestry of Jawan.’ This strategic synergy promises to catapult brand visibility to new heights, captivating a vast and diverse audience along the way.

  • Keventers launches pocket-friendly Value Shakes at just Rs 99

    Keventers launches pocket-friendly Value Shakes at just Rs 99

    Mumbai: For the first time ever, Keventers, the iconic milkshake brand is rolling out a range of shakes that blend affordability and exceptional flavour. Introducing Keventers Value Shakes at just Rs 99! In three awesome flavours, these shakes are a perfect combination of legendary taste and an incredibly accessible price point.

    Over the years, Keventers has become synonymous with exquisite flavours and top-notch quality across the country. Given the competition, and rising need for an aggressive pricing strategy in the current atmosphere, the brand now brings you a value-packed milkshake at an even more attractive price point than before! Keventers Value Shakes offer unparalleled value for money and are truly pocket-friendly.

    The Value Shakes collection features three exquisite flavours, guaranteed to offer a delightful experience with every sip. The Value Shakes collection features three exquisite flavours – Vanilla, Chocolate, and Pineapple, available in the 300ml regular-sized Keventers bottles but just at a price of Rs. 99. Enjoy it with your family, friends, and more!

    Keventers visionary Founder & CEO Agastya Dalmia said, “Keventers Value Shakes is a new category for us and allows us to reach our customers at an even more accessible price point than ever before. Our journey at Keventers has always been about bringing joy through taste, and with this launch, we’re taking that mission to a new level. Affordable, delectable, and true to our quality standards – that’s the promise we’re delivering!”

    Availability: Discover the perfect synergy of flavour and affordability with Value Shakes, available across all Keventers outlets in India and online via Swiggy and Zomato. 

  • Beardo’s #BeardsAtWork challenges campus shaving norms on World Beard Day

    Beardo’s #BeardsAtWork challenges campus shaving norms on World Beard Day

    Mumbai: On World Beard Day (2 September), Beardo, a men’s grooming brand from the house of Marico Ltd takes a stand for inclusivity and freedom of individual expression with their new digital campaign #BeardsAtWork. This campaign, primarily driven through a digital film featuring Hardik Banga, challenges the conventional norms of grooming and places the spotlight on the contentious issue of enforced shaving during placements.

    Today, while the modern corporate world has increasingly embraced the concept of individuality, there are still instances where, during campus placements, many bearded young individuals are asked to shave in order to be placed. While a well-groomed beard is considered corporate-appropriate today, the acceptance hasn’t quite extended to campus recruitment yet. Therefore, as a leading men’s grooming brand and a partner many rely on for their grooming needs, Beardo has taken on this campaign to celebrate #BeardsAtWork this World Beard Day! Taking a light-hearted approach, the #BeardsAtWork campaign aims to spark a conversation about beard inclusivity by shattering stereotypes and championing authentic self-expression in the corporate world through a digital film.

    This impactful yet fun film opens with a classroom filled with young students with a backdrop showcasing campus placements, setting the stage for a powerful narrative. The film goes on to show a professor who gives an ultimatum to the students that they need to shave in order to even appear for an interview or miss placements, thereby hampering their careers. BASED ON TRUE EVENTS, the film then captures the response of bearded students who invent different excuses ranging from superstitions about shaving on certain days to humorous claims of allergic reactions to razors. The film culminates with a thought-provoking message and a call to action, advocating for change in workplace perceptions. Hardik Banga’s words resonate deeply as he asserts that donning & maintaining a beard is a matter of personal identity. The film further invites viewers to re-consider the correlation between appearance and professional competence, highlighting that in fact “shaping” a beard involves more commitment & effort than “Shaving” one, and hence well-groomed beards should be celebrated at work.

    To further elaborate the message for World Beard Day, Beardo has also partnered with influencers like BeYouNick and many more. Even Celebrity Hrithik Roshan has shared this on his IG handle.  

    Speaking about this campaign, Beardo chief executive officer Sujot Malhotra said “Beardo has always been firmly committed to championing the cause of true masculinity and the timeless statement made by any well-groomed beard. We have always celebrated all kinds of Beards and what they stand for by challenging the arbitrary conformity of enforced shaving in the corporate world. We stand by the feeling that a beard should never stand as a barrier to professionalism, and with our #BeardsAtWork campaign, we aim to break down stereotypes and celebrate the power of individual expression. Celebrating World Beard Day with this campaign, we hope to reflect the evolving norms of inclusivity and expression, paving the way for a more diverse culture.”

     

  • Niyo’s #SawaalHiNahi campaign targets student travel-banking market

    Niyo’s #SawaalHiNahi campaign targets student travel-banking market

    Mumbai: Niyo, India’s leading banking fintech has unveiled its latest ad campaign, #SawaalHiNahi, marking a significant leap in the realm of “travel banking” by accentuating the pivotal role of the Niyo Global Card for students venturing into international educational pursuits. The campaign boldly seeks to redefine the convenience of having an international travel card like the Niyo Global card with benefits like zero forex charges and airport lounge access. Students planning to study abroad can save up to Rs 1.5L while making heavy international expenses like paying for exams, visas, accommodation, flights etc. using this card.

    This brand film extends from Niyo Global’s larger campaign targeted at travellers, which was prominently showcased on Hotstar and Star Sports during the Wimbledon 2023 event. This will also be showcased in the semi-finals and finals of the ongoing US Open on Sony LIV.

    This campaign’s centrepiece is a compelling video narrative that follows two ambitious students on their educational journey abroad. In the video, the students share an insightful dialogue, emphasising the fact that international education is not solely about the destination; it is equally about the seamlessness of financial support provided by financial products like the Niyo Global Card throughout their academic pursuits.

    The Niyo Global Card offers convenience to both students living abroad and their parents living in India. It gives you instantaneous access to funds, zero forex markup on all international spending, and simplified cross-border transactions. The Niyo Global Card transforms the financial landscape for students, freeing them to dedicate their full attention to their scholarly endeavours and spend their money smartly. This card gives them benefits like zero TCS on spending up to INR 7L and helps them improve their credit score too. The Niyo Global Card which comes in both debit and credit card options, is functional in over 150 countries across points of sale, e-commerce platforms, and ATMs, and eliminates financial impediments that could otherwise hinder academic growth. This card also gives free airport lounge access to customers ensuring that at every point, their luxury and convenience are prioritised.

    Niyo, co-founder & CEO Vinay Bagri said, “Niyo Global has always been a student’ and their parents’ favourite financial product when they prepare to pursue international education. Studying abroad is an expensive affair, saving on forex charges on each expense alleviates the burden. Thousands of students use the Niyo Global card and save over lacs of rupees by skipping forex charges with this card. With this ad film, we’re reinstating the proposition of the product to bring this convenience to every student pursuing international education.”

    The #SawaalHiNahi campaign video encapsulates Niyo Global’s unwavering commitment to providing students with a dependable financial ally as they embark on their global educational journey. By unveiling the transformative potential of the Niyo Global Card, Niyo envisions a future where the pursuit of education abroad becomes a tangible and attainable aspiration.

    In addition to covering academic expenses, the Niyo Global Card offers a versatile solution to students as a premium urban card for paying application, admission and visa fees, and managing daily expenditures, both domestically and internationally. It empowers card users (students) to seamlessly manage payments for meals, shopping, travel, and various other everyday necessities. Furthermore, these transactions come with the added advantage of earning rewards, enhancing the overall financial experience for card users.

  • Measuring the Impact of DOOH Advertising: Metrics and Tools for Success

    Measuring the Impact of DOOH Advertising: Metrics and Tools for Success

    Mumbai: Out-of-Home (OOH) advertising, is a long-standing pillar of marketing, and has maintained its presence through attention-grabbing billboards and posters at various locations. Its versatility across formats and settings has allowed marketers to connect with audiences beyond conventional media. Recently, digitalization has transformed this landscape, infusing digital technology into physical spaces and creating a bridge between the offline and online worlds. Digital Out-of-Home (DOOH) advertising leverages digital displays, interactive interfaces, and data-driven insights for a new level of engagement and impact.

    With its ability to deliver dynamic content, optimize creative messaging, provide real-time buying metrics, and accommodate various budget perspectives, DOOH has become an indispensable part of modern advertising strategies. The fusion of offline and online elements presents both opportunities and challenges in terms of measuring the impact and effectiveness of advertising efforts. According to industry projections by IMARC group released earlier this year, the DOOH market in India is expected to be about $3.2 billion by 2027 and that presents valuable opportunities to advertisers.

    DOOH: Integrating Consumer Journeys for the New-Age Consumers

    The pandemic has highlighted the importance of programmatic & omnichannel marketing and it has compelled marketers to be more creative in finding cost-effective ways to implement strategies that offer better ROI. One of the key benefits of programmatic DOOH for brands is the flexibility to deliver ads more efficiently and cost-effectively than traditional advertising methods.

    Programmatic DOOH allows advertisers to automatically implement various targeting and creative options based on geography, weather, venue/screen types, or even time of day. This personalized approach helps to customize campaigns for the user and deliver the right messaging with higher accuracy. Not to mention that, with the right technology partner synchronization with other devices is possible, achieving true omnichannel strategies. By taking advantage of the impact of out-of-home screens and using dynamic content, programmatic DOOH is empowering advertisers to create engaging campaigns and connect deeper with their audiences, at the right stage of the customer journey.

    This ensures that their ad spend is being used effectively and that they are getting the most value for their investment. In addition, with the integration of Mobile, CTV, and DOOH campaigns, marketers can provide a seamless and synchronized experience for consumers, enhancing brand engagement. DOOH campaigns have, thus, picked up as a missing piece of the puzzle to close the gap between online and offline worlds.

    Making Outdoor Advertising More Measurable

    In the past, brands have struggled to measure the effectiveness of OOH campaigns. Who saw the ad? Where has it been displayed? Is it a high traffic area? DOOH with its location data accuracy and tailored KPIs: ad plays, impression multipliers and actual impressions covers what was lacking in OOH.

    However, in the realm of DOOH, measuring the impact goes beyond mere visibility. While reach remains a fundamental metric, programmatic DOOH is also able to make marketers understand high value impact such as interaction with the screens through QR code scanning, NFC tags or the most convenient option for the end user: synced campaigns on personal devices like the smartphone.

    Let’s dive into a practical example: you are a retailer with a seasonal promotion across certain neighbourhoods that you are advertising with impactful DOOH ads. Imagine being able to serve a map to the mobile of the people that saw your DOOH ad and bring them to your store. Not just a map with directions, but one that is tailored to point the consumer to the closest store. And not only serve the ad, but measure the footfall to the store. It might sound like magic, but it is reality in 2023. How is that possible? The real-time data and geolocation sapience allows advertisers to synchronize campaigns across multiple channels to achieve holistic campaigns. Additionally, weather-based targeting and creative optimization allows to automatically adapt ads and campaigns to weather conditions, making the reach in real-time more effective.

    Launching a DOOH strategy

    DOOH is an interesting medium for both advertisers and consumers because of the nature of the screen – the screen is not owned and used by a person or group of people, unlike a mobile or CTV. The screen is in an outdoor setting like a street and what the advertisers can measure with DOOH advertising is dependent on other impression multipliers, ad plays, or bid offers.

    By partnering with the right technology providers, DOOH can achieve so much more! To maximize the impact of DOOH campaigns, a smart retargeting strategy that syncs ad campaigns to take action on mobile can make a difference. Track conversions and attribute them to specific campaigns. For example, a campaign promoting an app that includes a DOOH ad that syncs with the mobile phones of the people around those screens and even the CTV within their household can track the number of app downloads or even purchases made by viewers who were exposed to the advertisement.

    Embracing DOOH’s Impact

    The rise of DOOH, deeper integration with other channels, smarter data utilization, increased digitization, and a continued focus on media for good will collectively result in a creative re-set as digitally-minded brands seek to capitalize on untapped opportunities. In an era where consumers crave authentic and meaningful interactions, DOOH advertising stands as a powerful tool, and the ability to measure its impact ensures that brands can continually evolve and connect with their audiences at the right moment.  As DOOH continues to evolve and integrate with emerging technologies, like the synchronization with other screens, its potential to captivate audiences and deliver impactful advertising experiences will only grow.

    The author of this article is mediasmart Affle VP Nikhil Kumar.

  • Cheil India launches new campaign ‘EVing is Living’

    Cheil India launches new campaign ‘EVing is Living’

    Mumbai: MG Motor India along with Cheil India, has launched an exciting new campaign “EVing is Living” to redefine an era of conscious living by switching to EVs.

    The campaign focuses on the myths about EVs, reassuring those who are indecisive about transitioning to EVs, while also alleviating any uncertainties they may hold regarding EV cars. The campaign addresses the concerns about range anxiety and performance to reservations about charging infrastructure associated with upgrading to an EV. It is a comprehensive 360-degree campaign created by Cheil India, comprising a series with a set of seven films that are set to roll out across diverse platforms encompassing television, and digital platforms.  

    Talking about the campaign, MG Motor India head of marketing Udit Malhotra said, “This campaign demonstrates MG’s dedication to offer peace of mind to customers through India’s beloved EV ZSEV. It promotes EV awareness, debunking myths, and embraces the ‘EVing is Living’ movement. This campaign celebrates the EV-driven future marked by sustainability, convenience, and enhanced experiences. It showcases EVs’ seamless integration into our lives, shaping a sustainable and enriching lifestyle, blending eco-consciousness, technology, and luxury.”

    Cheil India national creative director Amit Nandwani said, “We wanted to create a campaign wherein each film addresses a different barrier to the adoption of EVs in India. So, we came up with a series of fun, light-hearted stories with MG ZS EV at the heart of it. The films are simple, endearingly relatable and visually refreshing. We hope the campaign will connect strongly with the viewers and bring about the desired change in their mindset.”

    Cheil India CGO Neeraj Bassi said, “Through this series of films, we are adding a new dimension to EV communication. EV films are often viewed through the lens of environment but there are so many other reasons that advocate the switch to EV. In this series, we have highlighted the real, everyday benefits to the consumers once they choose to go ahead with their EV purchase.”

  • Unveiling the Unspoken: How Silent Influencer Marketing is Reshaping the Creative Landscape

    Unveiling the Unspoken: How Silent Influencer Marketing is Reshaping the Creative Landscape

    Mumbai: The current landscape of marketing demands numerous decisions from marketers, ranging from allocating budgets across different channels to determining key variables within those channels. These decisions require meticulous attention to detail. Today’s focus in marketing is heavily centered on achieving expansive outreach on social media platforms, often overshadowing the once paramount goal of enhancing a brand’s reputation.

    The brands that prioritized bolstering their reputation through marketing efforts were assessed biannually via quantitative research. While not all brands possess multinational corporations budgets for comprehensive field research, the pursuit of positively influencing brand perception and equity should regain prominence in marketing strategies.

    Amidst the ongoing dilemma between extending reach and nurturing brand equity, influencers come into view. Undoubtedly, influencers wield considerable influence over their audience’s affinity or aversion to a brand, trend, or cause. They have even been instrumental in the ‘de-influencing’ movement, which highlighted the pitfalls of the influencer economy due to insincere endorsements. Nevertheless, influencers offer brands a cost-effective means of amplifying their message. This often involves collaborating with a mix of nano, micro, macro, and mega influencers, depending on the available budget. While mega influencers demand a premium due to their follower count and perceived expertise, many brands prioritize quantity over quality when selecting influencers.

    According to me, silent influencers play the role of wildcards. These influencers gradually establish themselves as subject-matter experts within a niche. They differ from mega influencers in that they don’t push personal opinions but instead curate content from diverse experts, often in interview-style formats. This content aims at fostering growth and learning rather than mere entertainment. Silent influencers emphasise meritocracy and dialogue, and their most notable impact is their ability to convey authenticity. In a world dominated by polished ads, silent influencers provide a refreshing dose of raw, genuine content. This authenticity deeply resonates with audiences seeking genuine connections in a digitally fabricated landscape.

    These influencers prompt brands to prioritize quality and credibility in influencer marketing, moving away from coercion and quantity. They possess the potential to enhance a brand’s equity through their own positive image. Modern brands challenging conventions or aiming for behavioral shifts can benefit from associating with silent influencers to engage potential customers in meaningful conversations. Our efforts on “Master of Denim” for Lee Cooper demonstrate that Indian consumers across various segments are receptive to longer content formats if they hold personal significance.

    Whenever a chance for dialogue with the audience arises, to justify a stance, or to alter long-held perceptions, silent influencers can play a pivotal role, especially when engaged over a prolonged period. Industries like new-age financial services, healthcare, and wellness, requiring in-depth comprehension, particularly stand to gain. The challenge remains in assessing ROI beyond reach, a topic that warrants a separate discussion.

    The author of this article is Makani Creatives CBO Suchana Sarkar.

     

  • KidZania India aims to become the largest market in the world

    KidZania India aims to become the largest market in the world

    Mumbai: KidZania India, the renowned award-winning global indoor theme park, proudly announces its 10-year anniversary of providing innovative edutainment experiences to young visitors and families. Over the past decade, KidZania India has continued to make waves with its “Edutainment” concept,  a combination of education and entertainment enabling children to experiment with different professions inspiring creativity, education, and fun through its unique role-playing activities, and the celebrations are set to mark this remarkable milestone.  

    KidZania president & CEO  Xavier Lopez Ancona said, “From observing children worldwide, I marvelled at the commonalities in their behaviours and play. The insatiable curiosity and love for hands-on, experiential learning sparked KidZania’s vision. I imagined a realm where education seamlessly blends with entertainment—a harmonious fusion. KidZania embodies the belief that learning should be exhilarating;  where young minds engage in lifelike scenarios, make choices, and understand the value of teamwork. As we celebrate 10 years of KidZania in India, our mission remains steadfast: to equip future leaders with a platform igniting exploration, nurturing creativity, and unlocking the joy of discovery. In this nurturing space, we  empower tomorrow’s trailblazers.”  

    Sharing his thoughts on KidZania’s journey in India, KidZania India founder and promoter Paras Chandaria said, “Our investment choice in KidZania goes beyond finances; it’s an investment in the future of education,  entertainment, and the next generation of leaders. In a rapidly evolving world, innovative learning approaches are vital to engage young minds while preparing them for tomorrow’s challenges. KidZania aptly fulfils this need by offering immersive experiential learning that not only entertains but also imparts essential life skills such as decision-making, collaboration, and problem-solving. This investment is a belief in nurturing young  minds for a brighter and more capable future, and we’re thrilled to contribute to this transformative journey.”  

    Throughout its journey, KidZania India has maintained strong brand partnerships that have contributed to collaborative success. Starting with brands like Parle, synonymous with KidZania India for the longest period,  has been an integral part of the park’s growth. Alongside, KidZania India has welcomed new brand partnerships with industry giants like TVS and Mahindra Lifespaces, enhancing the range of experiences for its visitors. KidZania now boasts 24 purpose partners, each contributing to the diverse and engaging activities children can explore.  

    “We have seen a gradual recovery after the pandemic, footfalls are returning to pre-pandemic levels across both our centres. Footfalls have presently touched around 7.2 million over the last 10 years. Over the next two years, we will be looking at spreading out in five additional markets starting with Bangalore, Ahmedabad,  Hyderabad, Chennai and Pune. The formats may vary depending on the locations we finalise, wherein we may have smaller centres. In the next eight to ten years, India will become the largest market for KidZania across the world, with at least seven to eight centres surpassing Mexico with four centres. Similarly, Tier two markets and upcoming towns with a high density of children will be tapped into”, Chandaria added.

    The anniversary celebrations were marked by a series of events that captured the essence of KidZania India’s journey. The day commenced with a heartwarming welcome song performance, showcasing the energy and enthusiasm that has defined the park’s spirit over the years. The festivities also included a special felicitation ceremony, where old employees, media partners, and promoters who have been integral to KidZania India’s growth were honoured for their enduring contributions. This gesture aimed to recognize and celebrate the collaborative efforts that have shaped KidZania India’s success story.  

    KidZania India has indeed marked a ten-year-long journey of impacting young minds positively and encouraging them to explore, learn, and dream big. The celebration of this milestone reflects the park’s commitment to fostering a generation of creative thinkers, problem solvers, and future leaders.  

  • Affle’s programmatic platform Jampp releases iOS SKAdNetwork 4.0 Guide

    Affle’s programmatic platform Jampp releases iOS SKAdNetwork 4.0 Guide

    Mumbai: Jampp, a leading programmatic mobile marketing company that helps mobile app  advertisers acquire and re-engage their users has recently launched an iOS SKAdNetwork 4.0 Guide to  help APAC App Marketers scale their business on Apple devices. This latest guide aims to empower  advertisers across APAC markets with valuable insights and strategies to fully leverage SKAdNetwork  4.0 for driving privacy-centric app growth for their Apple iOS apps.

    According to the industry average, in India, only 36 per cent of users allow advertisers to track their IDFA  data, which suggests that marketers who choose not to test SKAdNetwork are potentially failing to  reach over 60 per cent of their iOS users. Conversely, ambitious advertisers investing in SKAN campaigns are  already seeing positive results, securing full coverage of their iOS audience and achieving enhanced  campaign performance.

    Over the past years, Apple devices have been expanding their presence in APAC, the leading  smartphone market in the world. This year, India notably joined China and Japan securing their  position within Apple’s top 5 iPhone markets. Given the top-tier nature of iOS devices and premium  users, their direct contribution to in-app transactions and revenue surpasses their device market  share across various markets. However, effective advertising on iOS has become a challenge for App  Marketers after the introduction of Apple’s App Tracking Transparency (ATT) framework in 2021.  This privacy-focused initiative limits user data tracking for mobile marketing, which brings difficulties  in serving personalized ads, as well as accurately understanding campaign ROI.

    In the context of ATT, Apple released SKAdNetwork, an attribution solution for users who opt out of  being tracked by advertisers and Jampp’s latest guide will help advertisers navigate SKAdNetwork  4.0 and come up with the best solution to measure and optimize the impact of their iOS campaigns.  

    The guide covers a full overview of how Apple’s ATT is impacting app growth strategies across the  digital industry and the opportunities SKAdNetwork provides. It also features detailed insights from  expert voices in the industry, such as Affle’s Anuj Kumar, M&C Saatchi Performance’s Roshat Adnani, MicroAd’s Yuki Kubota, and BIGO LIVE’s Jane Zhi.

    Jampp, which was acquired by global technology company Affle in 2021 offers a programmatic mobile  advertising platform used by leading app marketers to acquire new users and drive repeat usage and  transactions with existing users. The company’s deep focus on leveraging unique contextual and  behavioural signals to deliver in-app engagements has helped it drive incremental growth for top  marketers in North America, LATAM, APAC and many other markets.