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Category: MAM

  • Borosil ‘Proud’ to fuel team India with special edition Hydra bottles

    Borosil ‘Proud’ to fuel team India with special edition Hydra bottles

    Mumbai: Borosil, India’s leading brand in glassware and kitchenware, which is also one of the sponsors of the Indian Olympic Association is proud to fuel the Indian athletes and fans with special edition Hydra bottles at the Asian Games 2023. The athletes received the Hydra bottles after the official Asian Games Indian team kit was unveiled at the send-off ceremony for the contingent in New Delhi on Tuesday.  

    The Asian Games, set to take place from 23 September to 8 October 2023 in Hangzhou, Zhejiang Province, China is a prestigious multi-sport event where India’s finest athletes will compete against the best from across Asia. Borosil’s collaboration with the national contingent signifies a commitment to supporting India’s top athletes on their journey to sporting excellence and underscores its dedication to providing quality nutrition solutions.

    Speaking on the occasion Borosil Ltd AVP  (marketing) Barnali Shankar said, “Borosil is proud to support the Indian contingent at the Asian Games, Hangzhou, 2022 through the Indian Olympic Association. As a brand, we believe health and hydration are much needed for the players to perform at their optimal performance towards the path to success.  We will support our athletes in any way we can to help them produce their optimal performance. All the very best to team India and hope that we can win as many medals as possible.”

    Borosil’s involvement with the Indian contingent at the Asian Games underscores the brand’s dedication to fostering excellence in sports and promoting a culture of health and well-being in India.

  • Evergent unveils cutting-edge monetization tools at IBC2023

    Evergent unveils cutting-edge monetization tools at IBC2023

    Mumbai:  Evergent, the customer lifecycle management and monetization leader for streaming and digital subscription businesses, will showcase its latest market-leading monetization solutions for global media, entertainment and telecommunications service providers at IBC2023, Hall 5, booth G80. The company empowers media organizations with flexible and user-friendly products that enable them to streamline customer management processes and maximize revenues.

    Showcasing a new suite of AI-driven tools, Evergent will also demonstrate how companies can minimize churn and improve payment processes among their user bases. Additionally, it will also present a new suite of product features designed specifically for sports content providers.

    “We’re thrilled to showcase our latest solutions that maximize monetization efforts for global media and entertainment companies at IBC2023,” said Evergent founder and CEO Vijay Sajja. “This year is particularly exciting for us as we will be announcing several advanced product features and highlighting key partnerships that deploy our innovative technology in new ways. We welcome our partners and customers to join us at the show.”

    While attending the show, Evergent is inviting members of the press, customers, and other business partners to join them for product demos at the following partner locations:

    •    AWS in Hall 5, Booth C90, to discuss conversational AI and churn deflection
    •    MediaKind in Hall 1, Booth D25, to discuss monetization for OTT
    •    To the New in Hall 5, Booth H08, to discuss powering of E2E OTT services
    •    Mux in Hall 5, Booth H48 to discuss churn deflection
  • Kantar launches Sensory eValuate in India as a part of its Innovation testing suite

    Kantar launches Sensory eValuate in India as a part of its Innovation testing suite

    Mumbai: – Having worked with marquee clients like, Loreal, Colgate Palmolive, Coca-Cola, Nestle, Pepsi, Johnson & Johnson, Bayer, Diageo, and Unilever globally, Kantar, the world’s leading marketing data and analytics company announces the launch of Sensory eValuate in India as a part of Innovation testing suite. It uses sensory research to help evaluate consumer products using the human senses – touch, smell, sight, sound and hearing.

    Strong brands generate superior shareholder returns, are more resilient in times of crisis and recover more quickly – those investing in innovation saw their brand value increase by 273 per cent. Innovation is the foundation for a brand’s growth and it’s imperative in challenging times, however, most innovation fails. As per Kantar’s Innovation Guide 2021, 15 per cent of new product launches contribute to top-line growth, however, only 20 per cent of new product launches survive. It is therefore more essential than ever to keep the consumer at the heart of product development and understand their modern-day pressure points and desires.

    Driven by scientific expertise, Sensory eValuate helps to develop and optimise superior products; explore, design, or optimise new and existing products to drive consumer satisfaction, repeat purchase and brand loyalty – giving marketers the ability to protect and maximise the value of their brand equity. The solution covers a broad range of categories including food & beverage, fragrance, personal care and beauty, cleaning products, automotive, physical environments, and consumer goods. Catering to three critical stages of innovation aligned to growth – Identity, Build and Launch, Sensory eValuate provides insights through the process in a layered approach. The new offer complements other solutions from Kantar’s eValuate suite of innovation tools, including Idea eValuate, Concept eValuate, Pack eValuate and Product eValuate, to help clients identify growth opportunities. These solutions are highly flexible and can be customised according to client needs.

    Speaking about Sensory eValuate, Kantar lead – innovation, South Asia, insights division Ranjana Gupta said, “Understanding what product formulation best meets expectations requires specific sensory expertise and methods. Sensory eValuate brings insight into the detailed attribute level of formulations, empowering the R&D capability within client organisations for the creation of the ultimate sensory experience. Understanding how flavour, fragrance, surfaces, or sounds interact with consumer perception is crucial for the success of a product. Getting these elements right has the power to positively impact brand equity, demand a premium price, create memories, and establish a sensory signature that underlies long-term success in the market. Complimenting this with salience and a congruent total offer is the secret.”

    Kantar MD & chief client officer, South Asia, insights division Soumya Mohanty added, “Innovation requires continual, ongoing effort to ensure that your pipeline delivers the products that will create growth opportunities. Since 1998, Kantar BrandZ has consistently identified three qualities that are the hallmarks of the strongest brands- meaningful, different, and salient. With the launch of Sensory eValuate in India, brand owners will benefit from staying meaningfully different and ahead of the pack. With a 30-year history in sensory and technical innovation and a total of one million plus consumers surveyed across 90 markets, Kantar’s Sensory eValuate solution can revolutionise product development in India.”

  • Reliance Retail Ventures announces joint venture with Ed-a-Mamma

    Reliance Retail Ventures announces joint venture with Ed-a-Mamma

    Mumbai: Reliance Retail Ventures (RRVL) has announced a significant joint venture with Ed-a-Mamma, the sustainable kids and maternity clothing brand founded by Bollywood actress Alia Bhatt. RRVL has secured a 51 per cent majority stake in Ed-a-Mamma and plans to collaborate closely with Bhatt to further expand the brand. This partnership aims to promote sustainable fashion choices for the younger generation.

    Launched by Bhatt in 2020, Ed-a-Mamma gained popularity for its range of eco-friendly clothing designed for children aged 2 to 12. The brand’s focus on natural fabrics and nature-inspired themes resonated with both parents and kids. In the past year, Ed-a-Mamma expanded its product line to include maternity wear and a collection for infants and toddlers.

    The partnership will see the brand grow into new areas like personal care and baby furniture while retaining its core values of being child-friendly, parent-friendly, and planet-friendly. Also on the anvil is children’s story books and an animated series that will breathe life into the enchanting world of Ed-a-Mamma.

  • PR professionals launch ‘RAISE’: A pro bono social

    PR professionals launch ‘RAISE’: A pro bono social

    Mumbai: Commemorating 12 successful years in the field of PR and communications, PR Professionals, the flagship of PRP Group, has launched ‘RAISE,’ a social communication practice aimed at supporting grassroots-level NGOs with their communication requirements. This practice will be a part of the PRP Foundation. It will provide pro bono communication services to NGOs and individuals across the country who are engaged in impactful work, particularly at the grassroots level. These organisations often face constraints in hiring communication firms or consultants due to limited budgets and resources.

    As part of its CSR commitment, PR Professionals will offer a comprehensive range of communication services pro bono, including public relations, digital marketing, and website management. The goal is to empower these NGOs to raise awareness about their endeavours. This will be a two-way process, allowing organisations seeking these services to directly approach PRP. Concurrently, PRP will actively identify relevant organisations and campaigns to support.

    PR Professionals founder and managing director Dr. Sarvesh Tiwari commented, “Since PRP’s inception, we have supported numerous social campaigns pro bono. We have collaborated with various organizations and stakeholders driving developmental initiatives in the country, providing assistance in promoting their ideas and contributing to a robust civil society. On our 12 foundation days, we formalised this approach as a practice, enabling us to support more campaigns and grassroots-level NGOs through our initiative, RAISE.”

    He further added, “Through this practice, we also aim to collaborate with the government and various ministries, offering our services to raise awareness about social and public interest campaigns.”

    PR Professionals has consistently been at the forefront of supporting campaigns and causes to bring positive societal changes. Some notable campaigns and organisations supported by PRP include #JusticeForNirbhaya, Para Sports Foundation, and Kalam Foundation, among others.

    Beyond its reputation as an excellence-driven communications firm, PRP stands out as one of the few PR companies committed to social welfare. PRP has tirelessly supported underprivileged sections of society and undertaken various CSR activities under its CSR arm, the PRP Foundation. In 2021, PRP undertook a self-funded initiative to support 135 children who lost their parents to COVID-19. The organization is covering the educational expenses of these children until their eldest family member achieves financial independence. Additionally, PRP adopted families of martyrs from the Uri terror attack, providing financial support for their living expenses and the education of the martyrs’ children until they become financially self-sufficient.

    Recently, PRP was recognised as the fastest-growing PR agency at the Indian PR and Corporate Communications Awards (IPRCCA) 2023. With a remarkable 90 per cent client retention rate, the company has created legendary PR campaigns for global powerhouse brands. PR Professionals offers a comprehensive range of services, from traditional media relations to integrated marketing communications, encompassing public affairs, advocacy, social impact, data analytics, corporate reputation, PR events, and digital services. 

  • Bisleri Bolsters limited edition packs nationwide with ‘Jawan’ film partnership

    Bisleri Bolsters limited edition packs nationwide with ‘Jawan’ film partnership

    Mumbai: After the major success of the limited-edition partnerships with blockbuster movies in South India, Bisleri has now forged its first and largest-ever Pan-India association with the much-awaited film of the year, ‘Jawan.’ The Bisleri’s X Jawan limited edition bottles will feature actors from all over India, including Shah Rukh Khan, Vijay Sethupathi and Nayanthara. These limited-edition bottles will be available across the country in 250ml, 500ml, one Litre, two litres, and five litres SKUs.

    Bisleri International Pvt. Ltd. head of marketing Tushar Malhotra said, “Movies are an integral fabric of India’s culture and Bisleri’s largest-ever Pan-India association with ‘Jawan’ brings the larger-than-life cinematic canvas to our consumers’ doorstep, creating brand love.”

    The Bisleri X Jawan limited-edition packs will be distributed nationwide in all general and modern trade outlets, which will see marketing activation of more than 70,000 retail outlets. It will also be available online through the Bisleri @Doorstep App.

    ‘Jawan’ is a Red Chillies Entertainment presentation directed by Atlee, produced by Gauri Khan, and co-produced by Gaurav Verma. The film will be released worldwide in theatres on 7 September 2023, in Hindi, Tamil, and Telugu languages.

     

  • TrafficGuard unveils Pmax: Boosting Google Performance Max campaign anti-fraud measures

    TrafficGuard unveils Pmax: Boosting Google Performance Max campaign anti-fraud measures

    Mumbai: TrafficGuard, a leading digital ad verification and fraud prevention platform has launched its Performance Max (PMax) Channel Solution to provide robust safeguards for businesses that rely on Google’s Performance Max in their digital marketing strategies. TrafficGuard PMax solution gives marketers tools for identifying and mitigating invalid traffic (IVT) within Performance Max campaigns.

    TrafficGuard’s PMax solution detects and categorises invalid traffic, generated by Google’s AI wrongly recognising the ‘positive’ signals from illegitimate traffic, and optimising towards these “users”. It customises exclusion lists tailored to each customer’s needs and subsequently guides Google’s Performance Max-AI to avoid engaging with these undesirable elements, including low-value clickers and bad actors. This strategic approach not only safeguards businesses from illegitimate traffic but also influences PMax’s AI to focus on elevating the presence of higher-value, authentic users. The result is a greater return on investment on ad spend for businesses using PMax.

    TrafficGuard CEO Mathew Ratty said, “We launched our Pmax Channel solution to give marketers greater visibility and control over their Performance Max campaigns. It provides in-depth reporting analysis, audience targeting solutions, and invalid traffic filters that enable marketers to maximise ROI, safeguard their campaigns and make informed decisions. At the same time, they can influence the PMax algorithm to ensure the data it optimises towards is as close to your target audience as possible. This enables businesses to prevent the negative effects of the black box algorithm, as they can influence it to their advantage.”      

    TrafficGuard provides ad fraud prevention solutions that leverage advanced data science techniques to optimise digital marketing campaign performance. It serves clients that include Disney, Lux Escapes, Singtel, Hello Fresh, NTUC Income, William Hill, Tab Corp, and Better Collective. It is the only PPC verification vendor in the world that has been admitted to the Google Cloud Marketplace.

    TrafficGuard chief product officer Elie Shuggi said: “This solution addresses a crucial need within our marketing community. Trusting black box algorithms has become increasingly challenging, and we believe TrafficGuard’s PMax solution offers the protection they seek. Our initial trials have been promising, filtering out bot traffic amongst other invalid traffic, and enabling Google’s Performance Max AI to seek genuine users across Google advertising channels.”

    The result of using TrafficGuard’s Pmax Channel solution is increased return on ad spend as the budget is optimised to target more genuine people, valuable insights so users can spot trends and optimise digital media channels accordingly, and time and resources saved with automated invalid traffic and fraud protections. TrafficGuard’s Pmax Channel solution also provides a Data Collection Filter, which enables businesses to mitigate their exposure to unwanted data collection. This is critical in the prevention of the inadvertent collection of children’s data by businesses utilising PMax and ensures businesses comply with local data privacy and child protection legislation. 

  • The Sleep Company launches its latest campaign, ‘#MadeToFlaunt’

    The Sleep Company launches its latest campaign, ‘#MadeToFlaunt’

    Mumbai: Pioneers of the comfort-tech movement in the country and Asia’s first and only SmartGRID mattress makers, The Sleep Company, has launched its latest campaign, ‘#MadeToFlaunt,’ in partnership with filmmaker and style maven, Karan Johar. This campaign showcases the company’s revolutionary Elev8-Smart Recliner Beds and cutting-edge SmartGRID mattresses – designed to redefine comfort, luxury, and sophistication.

    Renowned for his unmissable style and love for luxury, Karan Johar effortlessly joins the #MadeToFlaunt campaign, skilfully highlighting The Sleep Company’s Elev8- Smart Recliner Bed and SmartGRID mattress. These exceptional products mirror Karan’s talent for making a statement with premium and luxurious choices, captivating with unrivalled attributes. Just as Johar earns admiration for his taste in luxury and curated items, Elev8 demands attention with its unparalleled comfort-tech features.

    Elev8 is the most advanced smart recliner beds in the market, designed to elev8 sleep quality and daily comfort. Its diverse range of customised preset modes encompassing sleeping, working, lounging, and relaxing functionalities like recliner mode, TV mode, massage mode, and zero gravity mode – adds to its allure, making it more than just a bed. Coupled with SmartGRID mattresses, it is a testament to the fusion of intelligence, innovation and unabashed flair.

    Commenting on the collaboration, The Sleep Company co-founder Priyanka Salot expressed, “Since 2019, The Sleep Company has led the way in revolutionising comfort and sleep solutions. Rooted in sleep science, our unwavering mission is to enhance our customers’ quality of life. Our latest brand campaign, #MadeToFlaunt, is a celebration of exceptional products that seamlessly merge luxury, style, and comfort; Karan Johar perfectly embodies this philosophy, boldly embracing luxury. With his widespread popularity, this campaign brings us closer to making our SmartGRID technology accessible to an even broader audience, further cementing our leadership in innovative sleep and seating solutions.”

    The Sleep Company CMO Ripal Chopda also commented on the campaign and said, “Our main motive behind the #MadeTo Flaunt campaign is to connect with audiences who appreciate innovative products with cutting-edge technology. The Sleep Company’s Smart Recliner Bed complemented by our patented SmartGRID mattresses is a product which redefines sleeping comfort blended with luxury and innovation. With Mr. Karan Johar on board we are sure that this new campaign will lead to high visibility and help us strike a chord with modern consumers of today”

    “In keeping with the spirit of Mr. Johar for #MadeToFlaunt, we at The Sleep Company hope that this campaign is ‘The Biggest Blockbuster of the year!” added Chopda.

    Designed in collaboration with World Without Walls, the #MadeToFlaunt campaign introduces a lifestyle reimagined, embodying The Sleep Company’s dedication to crafting exceptional sleep solutions seamlessly aligned with modern living. With a focus on unmatched comfort and style, it elevates the very essence of luxury, creating a novel way of living that’s both stylish and distinctive.

  • “Greenply’s strength lies in sustainability and zero-emission products”: Greenply’s Manoj Tulsian

    “Greenply’s strength lies in sustainability and zero-emission products”: Greenply’s Manoj Tulsian

    Mumbai: Greenply Industries is among India’s largest interior infrastructure companies with over 30 years of experience in manufacturing and marketing a comprehensive range of plywood, block boards, decorative, veneers, flush doors, and other allied products has always been at the forefront of driving product innovations, ensuring a steady supply of health safe products to its discerning consumers. The company provides world-class interior products for the domestic and global markets and pioneered the concept of lifetime warranty in plywood.

    Greenply is constantly striving to build a sustainable operational framework crucial for continued value creation. Greenply has identified sustainability as an important strategic priority. Greenply is amongst the first ones in the sector to use Okoume – a natural timber harvested under the Sustainable Forest Management plan.  Greenply has also attained the FSC – FM (Forest Management) Certification from Forest Stewardship Council (FSC) for its sustainable plantation unit located in Tizit, Nagaland and is the first company to have successfully achieved the certification in the interior infrastructure segment in India. This certification addresses Greenply’s aim to maintain ecological harmony and provides an assurance to its consumers that the products they purchase are sourced sustainably.

    Indiantelevision.com caught up with Greenply Industries JMD & CEO Manoj Tulsian, who shared more information regarding the company and the sustainability initiatives that they have undertaken.

    Edited excerpts

    On Greenply Industries, its formation and its main USP

    Under Mr. Rajesh Mittal’s guidance, the company evolved from a sawmill in 1984 to a Nagaland plywood plant in 1988. Incorporated as “Mittal Laminates Private Limited” on November 28, 1990, it merged with Greenply Industries on April 1, 1994, and was renamed Greenply Industries Ltd in 1996. The flagship brand, Greenply, debuted in 1997.

    A leader in plywood, veneer, doors and MDF categories, Greenply is the first in the wood-panel industry in India to be FSC-FM certified. Its products are manufactured from sustainably procured raw materials and have become synonymous with quality.

    Greenply’s strength lies in sustainability and zero-emission products, showcasing an assurance of ecologically sensible practices. The E-0 line, with minimal formaldehyde emissions, has already set an industry standard for indoor air quality. With an amalgamation of sustainability and innovation, Greenply has not only advanced the industry but also fostered healthier living environments.

    On specific sustainability initiatives the company undertook to align with its green vision

    Greenply has always been one of the pioneers in sustainability in the industry with a commitment to reducing its carbon footprint and enhancing resource efficiency. Being the first company in the interior infrastructure sector to have released the ESG report, Greenply has invested in advanced technology and processes. Sustainable raw material sourcing is a priority for Greenply and so do promoting agro-forestry and empowering communities. It’s the first in the Indian wood panel industry to have conferred with FSC®-FM certification. Greenply has planted 24.85 million saplings till March 2023, and now under its ‘Green Vision’, Greenply aims to plant 50 million saplings by 2025. Other measures include stringent waste management and a substantial transition from coal to firewood chips (waste byproduct) to power our operations. Energy-efficient technologies and renewables are also adopted by Greenply, cutting emissions and costs, with EVs deployed in various plant operations.

    On the company’s  sustainability initiatives impacting their stakeholders, including customers, employees, and investors

    Greenply’s sustainable initiatives have already benefited its stakeholders and communities and will continue to do so, reflecting its environmental responsibility. Greenply’s responsible sourcing of raw materials and adoption of advanced technology reduces its carbon footprint, safeguards resources, and nurtures biodiversity. The company’s energy efficiency and ecological processes in its manufacturing processes are already showing positive results, slashing greenhouse gas emissions, and aligning with global climate goals. Agroforestry is a big part of our large-scale plantation activity, and it helps empower small-scale farmers and communities around our manufacturing facilities. Similarly, our product innovation of zero-emission plywood is beneficial for consumers as well as the environment as it is formaldehyde free and helps in reducing indoor air pollution.  

    These initiatives uplift the well-being of company stakeholders, augment the reputation of the brand, and reinforce bonds with its stakeholder and consumers.

    On the  company’s integrated environmental, social, and governance (ESG) principles into its business practices

    Greenply has been making all efforts to integrate environmental, social, and governance (ESG) principles into its business practices. It prioritises ESG integration, reducing environmental impact by way of waste reduction, energy optimization, and sustainable sourcing. Ecological processes and carbon footprint reduction are also followed by the company. Social initiatives of Greenply include community development, education support, and healthcare. Safe, fair working conditions for employees are of paramount importance to the company. Being transparent, adopting ethical governance and environmentally friendly products has further underscored the long-term success of Greenply. The company’s inaugural sustainability report has also showcased its ESG performance, goals, and progress.

    On the long-term benefits and implications for Greenply Industries as they continue to prioritise sustainability

    Implementation of sustainability offers lasting benefits for not only Greenply but to the industry and consumers at large. Integrating sustainability supports larger social objectives while fostering stakeholder relationships, creating an optimistic impact and enhanced goodwill. It augments the company’s reputation as an eco-conscious, socially responsible company, nurturing brand loyalty and customer trust. Sustainability also alleviates risks like supply chain troubles, and reputational issues. Novelty in products and processes is incited through sustainable approaches, enabling eco-friendly solutions, and meeting growing customer demands. Also, among mounting global ecological and social anxieties, prioritizing sustainability ensures Greenply’s readiness to adapt to market dynamics and shifts. This resilience places Greenply well in a modern business landscape. 

  • The role of leadership in driving diversity and inclusion initiatives

    The role of leadership in driving diversity and inclusion initiatives

    Mumbai: In today’s interconnected and diverse world, fostering an inclusive work environment isn’t just a moral imperative, it’s a strategic advantage. A company’s success hinges on its ability to harness the power of diverse perspectives and experiences. This is where leadership steps in as a driving force, shaping and steering diversity and inclusion initiatives towards meaningful and lasting change. Through setting the right cultural tone, modelling inclusive behaviours, strategically aligning D&I with business goals, and fostering accountability, leaders shape the path toward a more diverse and inclusive organisation.

    Here’s how leadership drives diversity and inclusion –

    Modelling inclusive behaviour – Leadership holds the key to shaping organisational culture. By actively championing D&I values, leaders signal their commitment to creating an inclusive environment. When employees witness their leaders championing diversity, they are more likely to buy into D&I initiatives, resulting in increased collaboration, engagement, and innovation. Leaders serve as role models. Their behaviours set the standard for the entire organisation. When leaders demonstrate inclusive behaviours, such as actively seeking diverse perspectives, valuing contributions from all, and addressing bias, they pave the way for others to follow suit. In this way, leadership becomes the driving force behind a cultural shift towards inclusion.

    Seeing an expert’s help – Leaders who regularly collaborate with DEI experts help instil a sense of responsibility in the entire organisation. They also help all the employees understand the need for inclusive spaces. This includes recognizing the importance of communication tailored to diverse audiences. By bringing in an expert to address these, leaders can bridge gaps and create understanding. Bringing in an expert renders the team with the required tools, knowledge and communication styles to resonate with different cultural backgrounds and perspectives, ensuring that messages about D&I initiatives are inclusive and impactful. This skill fosters open dialogue and engagement across the organisation.

    Empowering marginalised voices – DEI aims to ensure that marginalised voices have equal opportunities and visibility. A leader can play an instrumental role in the same. Leaders have the power to uplift marginalised voices by providing mentorship and opportunities for growth. When they actively seek out individuals from underrepresented backgrounds and offer guidance, it sends a powerful message that the organisation values diverse talent. This not only fosters a sense of belonging but also helps to cultivate a pipeline of diverse leaders for the future.

    Sense of accountability – Leading by example is the way. Leadership’s role extends to holding teams and individuals accountable for diversity and inclusion progress. When leaders make diversity metrics a part of performance evaluations and recognize inclusive behaviour, they instil a sense of responsibility within the organisation. This accountability motivates continuous improvement and reinforces the idea that DEI is a shared goal.

    Continued education about DEI – The way to ensure diversity and inclusion is to keep yourself informed and this needs to translate from the topmost to the bottommost rung of the ladder. By analysing diversity metrics, leaders can gain insights into where gaps exist and where progress is being made. This allows them to make informed decisions regarding resource allocation, training needs, and policy adjustments, ultimately propelling diversity and inclusion initiatives forward.

    As organisations continue to recognise the importance of diversity and inclusion, leadership’s role in driving these initiatives has become increasingly important. Beyond the foundational responsibilities, leaders can transform their organisations into beacons of inclusion, innovation, and equity in an ever-evolving world.