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Category: MAM

  • IBC2023 ACCESS and NetRange revolutionise media services deployment

    IBC2023 ACCESS and NetRange revolutionise media services deployment

    Mumbai: ACCESS Europe GmbH and NetRange GmbH announce that they will be demonstrating their video technology and content solutions for video operators and TV manufacturers at IBC2023 (Hall 1. D61, RAI Amsterdam, 15-18 September 2023.). The demo highlights are:

    The first public demonstration of ACCESS Twine for TV Operators, the content aggregation and revenue-generating platform that uniquely caters for all connected set-top boxes (STBs) such as AOSP, RDK and Linux, however powerful.

    NetRange is a one-stop shop for globally licensed content that provides smart TV OEMs and ODMs with the ultimate in Smart TV experiences.

    How ACCESS helps bring the power of generative AI to the consumer experience on TVs, cars and other devices on a global basis.

    Discussing the company’s presence at IBC, ACCESS Europe’s CEO, Masahiro Aono, said: “The combination of ACCESS Twine for TV Operators and NetRange Smart TV Portals and App Stores provides TV operators, broadcasters and device manufacturers with a one-stop shop that unlocks the revenue-generating opportunities of advanced video services from apps to FAST and AVOD, and at the same time keeps consumers engaged with your platform.”

    On-booth demos will include:

    ACCESS Twine4TV Operators (T4TO) enables providers to continually update their customer offering realise new revenue streams and increase ARPU by quickly expanding their portfolio of services. The CMS enables operators to manage, package and aggregate metadata, with the provision of apps and services through a unified API. The twine standard client (TSC) enables service providers to quickly realise their own UI/UX to access the integrated services, as well as expand to operator or region-specific content and applications. T4TO can include licensed content including, AAA gaming, music, karaoke and podcasts, and video, including FAST and AVOD channels.

    NetRange Smart TV Portals and App Stores provide the most straightforward route for content creators, TV manufacturers, media, and entertainment distributors to ride the connected and Smart TV wave. NetRange provides portal and ecosystem solutions to CE device manufacturers, infrastructure providers (satellite, cable, and telecommunications), OEMs/ODMs, retailers, and content brands. NetRange unceasingly expands its worldwide content portfolio with high-value local providers, especially in emerging markets. The portal is continuously developed and enhanced to help its device and content partners deliver to consumers. NetRange portals and ecosystems can be operated as global solutions or designed for specific countries, to drive a key business strategy of providing content to an often-underserved region: This combination of global content with leading local content is a key focus for NetRange’s Smart TV portfolio.

    Masahiro Aono concluded: “By providing the media & entertainment industry with a powerful and fast-to-deploy route to advanced video, audio and gaming services, including the ability to harness exciting new AI features to enhance the customer experience, visitors to IBC will see how ACCESS and NetRange ensure that TV operators and vendors deploy services, continuously update their portfolios and generate additional revenue in today’s challenging economic environment.”

    Note to editors: If you would like to meet ACCESS and NetRange at IBC (Hall 1. D61, RAI Amsterdam, 15-18 September 2023), please contact Platform, at access@platformcomms.com

  • Diwali shopping to surge with 70 per cent consumers ready to spend more

    Diwali shopping to surge with 70 per cent consumers ready to spend more

    Mumbai: New data shows approximately 70 per cent of Indians are ready to spend more this Diwali, representing a marked 35 per cent increase from last year, according to the third festive pulse survey conducted by global advertising technology leader The Trade Desk. The planned increase in consumer spending is led primarily by consumers’ bullish view that their financial situation has improved (53 per cent), and consumers’ eagerness to celebrate a lot more this year (49 per cent).

    The new research indicates growing optimism among Indian consumers is slated to drive larger festive sales this year, giving brands an opportunity to build advertising campaigns tailored to consumer interests and preferences as the biggest shopping season of the year approaches.

    Skyrocketing optimism spurs consumer spend

    The surge in optimism is driving increased consumer spend, with a significant majority expressing an interest in purchasing luxury goods and apparel (84 per cent) and gold (80 per cent). Amongst those who plan to spend more, 68 percent said they are more likely to increase spending on new clothes, 65 per cent on gold and jewellery, 64 per cent on Diwali food items and gifts for family, and 64 per cent on friends and colleagues.

    “This year’s Diwali is shaping up to be the most significant shopping season ever. People are gearing to celebrate more, in turn, they plan to spend more,” said The Trade Desk general manager, India Tejinder Gill. “To make the most of this opportunity, marketers should focus on building trust to engage customers with relevant advertising campaigns that reach them at the right place at the right time. The Trade Desk is empowering marketers to make smarter media decisions for the festive season and for the long term, whilst helping them track campaign performance to drive business growth effectively.”

    Brands who engage early and consistently will stay top-of-mind

    The findings reflect an always-on branding strategy is the key in engaging consumers effectively. When shopping for Diwali, more than half (58 per cent) of Indians consider themselves to be planned shoppers, while almost half (45 per cent) regard brand trust as an important factor in their Diwali shopping decisions.

    The research also unveils significantly higher brand loyalty, compared to Diwali shopping last year. Within the top three product categories where consumers demonstrate the strongest loyalty, a notable 74 per cent of consumers will stick to the same brand when purchasing products in health and personal care, which is an increase of 23 per cent compared to last year. While 69 per cent of Indian consumers will do so for consumer electronics, an increase of 30 per cent, and 65 per cent for makeup and fragrances, an increase of 27 per cent from last year.

    Indian consumers are least likely to hold strong brand affinity for toys, games, and collectibles (50 per cent), home and living (50 per cent) and travel (47 per cent). Marketers who employ an always-on strategy can help enhance brand affinity by maintaining consistent connections with their audience throughout their entire purchasing journey.

    OTT platforms are effective advertising channels

    The open internet provides an opportune place for brands to advertise, and over-the-top (OTT) streaming platforms are garnering notable traction. The majority of respondents (61 per cent) express a willingness to research a product online if they like the ads shown on this channel. Furthermore, people aged 25 to 40 years exhibit a larger appetite for ads on OTT platforms, as half of them (51 per cent) reportedly pay attention to ads on the channel. Concurrently, 43 per cent said they direct their attention towards ads on news, websites, and blogs.

    Survey Methodology

    The survey was conducted online by research firm Milieu amongst a nationally representative sample of 1,000 India adults, fielded in June 2023. All data was weighted by age and gender to reflect the latest Indian population estimates.

  • Wrap2Earn debuts BuzzOmni a quantum leap in the world of advertising

    Wrap2Earn debuts BuzzOmni a quantum leap in the world of advertising

    Mumbai: Wrap2Earn, a trailblazer in the world of out-of-home (OOH) advertising, takes a giant leap forward with the launch of its new independent media agency. Building on the success of LytAds in the realm of Digital OOH, Wrap2Earn expands its horizons with BuzzOmni, a one-stop solution for all media advertising needs.

    BuzzOmni stands as a testament to Wrap2Earn’s commitment to innovation, technology, and creating value for its advertising partners. With a bold vision to harness technology, BuzzOmni is set to redefine the advertising landscape, allowing brands to roll out nationwide campaigns efficiently.

    “BuzzOmni is the culmination of the success stories of ‘Wrap2earn’ and  ‘LytAds’; ventures that have quickly made an indelible mark on the advertising landscape in India. Our journey doesn’t start from scratch; it’s built upon a foundation of proven expertise. As we evolve, we carry with us the learnings and triumphs that have shaped our path.” said, Wrap2Earn founder of Elmer Dsilva.

    BuzzOmni is focused on customer satisfaction and nurturing win-win relationships. Their competitive edge is backed by strong nationwide vendor relationships. The business development team has over 80 years of collective experience in the advertising industry and is spearheaded by Sanjay Malkani, a veteran in the outdoor industry.

    The company’s tech-focused approach is exemplified by its unique status as India’s only transit media advertising firm with integrated analytics capabilities. “Our tech-driven approach is what has set us apart. We have built technology to help brands plan and buy media efficiently. We are also working with industry leaders to deliver data-driven insights to our advertising partners.” said Wrap2Earn co-founder and CTO Manuel Fernandes.

    The launch of BuzzOmni marks a pivotal moment in the advertising industry. As the company gains momentum, it is committed to continuous innovation, pushing boundaries, and delivering results that elevate brands to new heights. Our mission reflects this ethos: “We’re not just advertisers, we’re creators! With every interaction, we look to create value for our advertiser partners. Every campaign we curate is designed not just to promote products, but to forge meaningful connections between brands and their audiences. With us, your advertising aspirations are not just met; they’re exceeded.” said Jyotiba Patil partner & head of business strategy.

  • Digitas takes Duolingo to Tollywood superstardom

    Digitas takes Duolingo to Tollywood superstardom

    Mumbai: Duolingo, the world’s most popular language-learning app, has now added Telugu to its list of supported Indian languages, alongside existing Hindi and Bengali courses.

    Digitas India, the agency-on-record (AOR) of Duolingo, has created a social-focused campaign to raise awareness about the app’s new Telugu-to-English course in the southern states of Andhra Pradesh and Telangana, where Telugu is spoken.

    While people in this region are skilled and ready to face the world, their confidence often takes a hit owing to difficulties in communicating effectively in English.

    With this insight in mind, Digitas India created Duolingo’s ‘Go from a star to a global star’ campaign, incorporating elements from the Telugu film industry popularly known as ‘Tollywood’. The objective of the campaign is to encourage users in Andhra Pradesh and Telangana to learn English using their local language. It not only helps them gain conversational confidence but also empowers them to pursue their global aspirations.

    Digitas India’s social strategy utilized Instagram to showcase Duolingo’s beloved mascot, Duo, arriving and touring Hyderabad. It included collaborations with local content creators, interactions with the community, a rap track with a local artist, and even a mega-public unveiling with a massive Tollywood-style cutout of himself. The goal was to build affinity and reaffirm the ease of learning English for Telugu speakers.

    To merge global success from epic Telugu action-drama film RRR and the local Tollywood scene, Digitas India envisioned a 60-foot cutout of Duo, resembling the iconic movie superstars’ cutouts. These were hand-drawn by artists from one of the last surviving establishments of its kind in South India. The cutout depicted Duo’s arrival in Andhra Pradesh and Telangana, and its unveiling attracted well-known local creators who collaborated with Duo to create content about the launch.

    To emphasize the enjoyable and free nature of Duolingo’s lessons, Digitas India also partnered with Roll Rida, a renowned Telugu rapper known for numerous Tollywood tracks. Together, they created a Telugu rap song that tells the story of how mastering English on Duolingo can transform anyone from a local star to a global sensation for Telugu speakers.

    Digitas India CCO Abraham Varughese said, “What a blast we had working on this campaign! From identifying local barriers to English fluency and unraveling cultural nuances, we took all that we learnt from the success of our brand strategy for Duolingo in India and brought it to life with Duo’s pushy motivation, irreverent humour and an authentic Telugu makeover.”

    Expressing his thoughts on the campaign, Duolingo India country marketing manager Karandeep Singh Kapany & country marketing manager Karandeep Singh Kapany said, “Telugu is one of the top 20 most spoken languages globally and we are happy to introduce a new Indic language course that helps Telugu speakers learn English. Our social-first campaign titled ‘Star Nunchi Global Star Avandi’ (From Local to Global Star) in collaboration with Digitas was aimed at referencing elements from the Tollywood industry. Digitas has played a pivotal role in making this campaign a remarkable success by keeping the brand’s authenticity alive and seamlessly blending elements which are specific to the heartland of Andhra Pradesh and Telangana.”

     

     

     

     

  • AGENCY09 celebrates its 10-year anniversary

    AGENCY09 celebrates its 10-year anniversary

    Mumbai Headquartered in Mumbai, an independent integrated marketing agency, AGENCY09, celebrated its 10-year anniversary on 9th September 2023. With a steadfast commitment to growth, the agency aims to strategically expand its international presence, further solidifying its global footprint.

    Founded by Tushar Khakhar, supported by Bipeen Nadgauda, and later joined by Gautam Anand, the agency is now a strong team of 85 with its new central office at Turner Road, Bandra.

    Over the years, AGENCY09 has transformed from being a digital advertising agency to an integrated marketing agency. In 2016, they expanded the tech team delivering projects globally, namely ERPs, multi-website CMSes, modern UI/UX, and e-commerce. They have dedicated departments for Brand, Design, and Production.

    AGENCY09 consults brands and organisations to grow and foray into a borderless economy. They scale businesses with ideas for Technology, Content, Design, and Data. The agency is currently working with notable brands like Tata Motors, Aditya Birla Capital, Reliance General Insurance, Bits Pilani, Ryan Group of Institutions, Lokmat Media, Godrej L’Affaire, Jupiter Hospital, Mahindra Solarize, iGCB (Intellect Design), Parag Milk Foods, Senvion, Chinese Wok, Würth Car-Haus, Groupsoft and BARC, to name a few.

    Known for being a people-first organisation, AGENCY09 deeply believes in bringing positive change through creative communication and technology.

    Speaking on the occasion, Khakhar said, “It’s been a momentous #FirstDecadeOf09, building a close-knit core team and the right infrastructure for growth. We are thankful to the industry for giving us the space to grow and contribute.”

    In the quest to build a highly creative ecosystem, the founders have launched a design-led merchandise store called A09 Store, a travel company called Insta Holidays as an outlet for exploring. They also built a classroom to nurture creative talent named academyzeronine, and are building a new category with Octarine Organics, a well-being mushroom company.

    The agency celebrated this milestone with employees and their families in a meet-up.

     

  • Dentsu Creative launches 2023 CMO Report – ‘Creativity at a Crossroads’

    Dentsu Creative launches 2023 CMO Report – ‘Creativity at a Crossroads’

    Mumbai: Dentsu Creative’s 2023 Global CMO Report, ‘Creativity at a Crossroads’, reveals optimism from today’s marketing decision-makers in the face of change and challenge. Using data from a survey of 700 CMOs and senior marketers in the US, UK, Australia, Brazil, Canada, China, India, Italy, and Spain, the report has identified eight key themes which show that despite being an industry at a crossroads, it is one empowered by creativity and technology.  

    “Creativity at a Crossroads dives deep into the hearts and minds of marketers today. From embracing the ‘Frenemy at the Gate’ that is AI, to their resolute belief that advertising can be a force for good, this report shows that CMOs remain both optimistic about the future and committed to the transformative power of creativity, with 85 per cent believing that creativity is a catalyst for economic growth, rising to 94 percent in the US,” says global clients chief creative officer Julie Scelzo.

    Amidst volatilities of the modern world, such as climate change, inflation, and geopolitical instability, CMOs are focusing on the things they can control. Their number one concern for 2023, and as they look ahead to 2030, is owning and connecting with their audience in a world where third parties often seem to hold the cards.  

    Lead author on the report and Dentsu Creative chief strategy officer Patricia McDonald observes, “To own the audience, we need to connect in the spaces and places that matter most to them. The challenge is that audiences are changing: they have new expectations, new behaviors, and new values shaped by a deeply connected world. Their expectations have soared while their attention has polarised-they can dive deeper than ever into the things they love and find it easier than ever to ignore the things they don’t. So, brands must be built in new ways through experiences, through culture, and through action. The choice is simple: engage or be ignored.”

    Dentsu Creative India CEO Amit Wadhwa adds, “Today’s landscape demands that brands navigate a complex web of audience attention, technology advancements, and societal shifts. In the midst of these challenges, where change and challenge intersect, the ‘Creativity at a Crossroads’ report delves into marketing leaders who emphasize the integration of creativity and technology. Now, in a world where AI threatens to steal the spotlight from human creativity, it is reassuring to see that a massive 73% of India’s marketers firmly believe that Generative AI will never outshine the boundless brilliance of the human imagination. Frankly, I couldn’t agree more. The report underscores this crucial juncture where creativity, technology, and strategic insights blend – setting the stage for an exciting future in the world of marketing.”

    Written in collaboration with leaders across the Dentsu Creative global network, the report’s eight themes allow CMOs to benchmark their areas of focus against their peers, such as whether their investments in technologies and platforms are keeping pace with the industry, and whether they hold similar views on the fundamentals of marketing in 2023 and beyond.                    

    ·         WINNING THE AUDIENCE            

    In an era where social platforms, retailers, and technology partners are siphoning audience attention away from brands, and when consumer-brand interactions have become increasingly demanding and sophisticated, the single biggest concern for CMOs now and in the future is owning and connecting with a rapidly evolving audience. For 30 per cent of respondents ‘owning the customer relationship’ has been their focus for 2023 and will continue to be as they look forward to 2030. Engaging with changing audiences, responding to changing consumer behavior, representing more diverse audiences, and understanding, and keeping up with new technology were a focus of 28 per cent of CMOs respectively, with understanding Gen Z audiences still a challenge for nearly a quarter of respondents.      

    ·         AUGMENTED HUMANITY

    Today’s CMOs demand experiences that connect technology and humanity, 87 per cent agree that brands today are built through experiences, and 88 per cent agree that it is essential that the customer experience matches up to the brand promise. To achieve this, they are embracing new interfaces from voice to gesture, AR to AI, blurring the boundaries between on and offline, content and commerce, and enabling ideas that are distinctive, delightful, and disarmingly human.  

    ·         CULTURAL CAPITAL                      

    CMOs agree entertainment will be a key component of brand building and are looking to build their brands in the spaces and places that matter most, investing in platforms from podcasts to programming to engage audiences that are harder than ever to interrupt. 79 per cent of CMOs agree with the statement, ‘In a world where advertising is easier to ignore’ and 80 per cent agree that technologies such as live streaming are blurring the boundaries between content and commerce as never before. We also see that humor is making a comeback with 58 per cent of marketers looking to create moments of joy during current difficult times and agreeing that today’s advertising today isn’t entertaining enough in a crowded sea of bold and bullish promotional messaging.  

    ·         PURPOSE GETS REAL                    

    The way marketers are approaching Purpose is shifting. 69 per cent of those surveyed agreed that we have been so focused on purpose that we have forgotten how to sell. Moving beyond “purpose washing” campaigns it is felt that Purpose must evolve from a side project to an integral element of business strategy as there is no longer any disconnect between what is good for society and what is good for business, 78% of marketers believe that in a world where economic volatility is accelerated and exacerbated by climate volatility, renewed innovation and infrastructure is badly needed and only through the power of emotion can we impact this and affect lasting behavioural change.    

    ·         FUNDING FEARS

    Signifying a deepening awareness of the industry’s responsibility to balance purpose and profit, CMOs are concerned over the polarised, sometimes toxic, media landscape brands could be funding with their investments. 62 per cent of CMOs are worried about the potential adverse consequences of their campaigns and investments on the environment and society, while 64 per cent expressed concerns that their media spending may inadvertently contribute to political polarisation, raising questions about advertising’s role in shaping public discourse. In defiance, marketers remain convinced that advertising can be a force for good and 81% agree that brands can use their budgets to amplify independent and diverse voices.

    AI: FRENEMY AT THE GATE                        

    AI is cause for cautious excitement and 87 per cent agree that it represents the future of advertising and marketing. CMOs welcome the efficiencies it allows and are keen to experiment, but doubt AI-generated content will ever truly move their customers, and 81 per centof respondents agree that customers will be prepared to pay a premium for human-created content. Despite over half of respondents questioning if Generative AI could take their jobs in the future, 75 per cent believe that Generative AI will never fully replace the essence of human creativity.

    ·         CONNECTED PEOPLE                                    

    CMOs now demand flexibility and diversity from the people they work with. 86 per cent want their agencies and partners to connect the right talent at the right moment, wherever it sits inside the network or beyond. 83 per cent believe brands benefit from consolidating their efforts with one agency holding company, acknowledging the power of the network in a data and technology-driven world. However, 85 per cent do value the diversity of thought that comes from partnering with multiple agencies, calling out the flexibility and agility of local partners. As such, the perfect team for today’s fast-changing and volatile world does not exist, and CMOs want the ease of one agency, with the power of many.  The businesses and brands that can connect the right talent at the right moment, or introduce unique perspectives to unlock new outcomes are those that will thrive.  

    ·         THRIVING IN A CONNECTED WORLD

    Responding to audiences with a heightened expectation of brand integrity and customer experience, and an increased tendency to completely avoid content that fails to engage or entertain, CMOs remain committed to the transformative power of creativity, and 85 per cent view creativity as a catalyst for economic growth. Unlocking the creativity needed to thrive in today’s connected world sits firmly at the intersection of brand, experience, and culture and sweet spots are emerging for brands and businesses to connect with modern customers in the spaces and places that matter most.  

  • KAZO ropes in Bollywood sensation Janhvi Kapoor as the new brand ambassador

    KAZO ropes in Bollywood sensation Janhvi Kapoor as the new brand ambassador

    Mumbai: KAZO Fashion, the iconic fashion brand renowned for its versatile designs and unmatched quality announced the appointment of Janhvi Kapoor as its new brand ambassador. This exciting collaboration brings together Janhvi’s captivating charm and KAZO’s exuberant essence, creating a celebration of shared values and aesthetics that promises to set new trends in the world of fashion.

    Kapoor’s vibrant persona and impactful presence in the fashion sphere align perfectly with KAZO’s belief that life is for living and fashion should be fun. This partnership draws inspiration from Kapoor’s versatile style, heralding an era of elegance and allure for modern women.

    Talking about her association with KAZO, Kapoor said, “KAZO isn’t just a brand to me – it’s a celebration of womanhood through fashion. With a seamless blend of blingy extravagance and elegant subtlety, we’re empowering individuals to confidently express their unique style. My journey with KAZO feels like they’ve captured my essence in their designs, elevating my confidence, comfort, and style game. It’s not just clothing; it’s a reflection of who I am, synced perfectly with the brand’s spirit.”

    Commenting on this brand ambassador announcement, KAZO creative director Divya Aggarwal said, “We are honored to partner with Janhvi Kapoor, an icon of grace and fashion-forwardness.  Her dynamic personality and captivating presence in the world of fashion resonate perfectly with KAZO’s philosophy of celebrating life and embracing the joy of fashion.

    As we unveil our AW’23 (Autumn-Winter) collection, a perennial favorite, we’re excited to see Janhvi’s charm amplify the sparkle and radiance of our party-perfect garments. Together, we’re embarking on a journey to redefine India’s fashion landscape, bringing forth new dimensions to KAZO’s vision over the next year.”

    Adding to the excitement, KAZO director of operations Siddhant Aggarwal said, “As we proudly welcome Janhvi Kapoor as our Brand Ambassador, this association signifies not only a union of style and grace but also a catalyst for our operational growth. In both our online and offline endeavors, this partnership will be instrumental in enhancing our ability to reach and influence our diverse customer base. Together, we’re set to scale new heights, forging deeper connections and leaving an indelible mark on the fashion landscape.”

    As festivities approach, KAZO also announces the launch of its AW (Autumn-Winter) collection, a perennial favorite among patrons. This collection captures the magic and radiance of this special time of year, featuring an array of party dresses and garments that sparkle with sequins and the allure of bling. The brand’s love for bling and sparkle finds a kindred spirit in Kapoor’s ability to effortlessly carry off glamorous ensembles that exude confidence. Whether it’s a sequined dress that catches the light or an intricately embellished top that demands attention, Kapoor’s charm magnifies the essence of KAZO’s party-perfect aesthetic.

    With Kapoor as the brand ambassador, KAZO’s vision gains new dimensions over the upcoming season. The brand aims to lead India’s fashion scene, securing a prominent market share in women’s apparel. In the coming years, KAZO plans substantial growth both online and offline, expanding across digital platforms and physical stores.

  • BluSmart celebrates World EV Day by honoring its driver-partners

    BluSmart celebrates World EV Day by honoring its driver-partners

    Mumbai: On the occasion of World EV Day (9 September), BluSmart, a pioneer in India’s electric vehicle revolution, unveils its heart-warming campaign titled ‘Drivers Of Change’. This initiative pays tribute to the unsung heroes behind the wheel – BluSmart’s dedicated driver-partners who have played a pivotal role in the company’s mission to decarbonize urban mobility.

    The ‘Drivers Of Change’ video was conceptualized by BluSmart’s in-house team along with Cellar Door Productions. It offers a compelling glimpse into a day in the life of these driver-partners. It goes beyond showcasing their daily routines; it captures the spirit, commitment, and passion they bring to their work. These driver partners are not just chauffeurs; they are the true champions of India’s EV revolution.

    BluSmart’s journey has been powered by these remarkable individuals who have traversed the streets of Delhi NCR and Bengaluru, ensuring comfortable, eco-friendly rides for users every day. On World EV Day, BluSmart expresses its deep gratitude to these #DriversOfChange, who have collectively saved over 20 million kgs of CO2 emissions, completing more than 270 million clean kilometers.

    The video highlights the human side of the EV revolution by focusing on the people who drive it forward. It showcases how these driver partners have not only contributed to BluSmart’s success but also experienced life-changing transformations through their association with the company.

    The ‘Drivers Of Change’ video was rolled out on social media on 9 September.

  • Republic awards Fourth Dimension Media Solutions its South ad sales duty for R Kannada

    Republic awards Fourth Dimension Media Solutions its South ad sales duty for R Kannada

    Mumbai: Republic Media is expanding its presence in South India with R Kannada, a Kannada news station launching in Karnataka.

    They’ve entrusted Fourth Dimension Media Solutions, a prominent Indian media outsourcing company, with their southern ad sales responsibilities. Under this agreement, Fourth Dimension Media Solutions will oversee client interactions originating from the South and collaborate closely with Republic’s team to ensure effective client outreach for R Kannada.

    Fourth Dimension Media Solutions also manages ad sales for various other products, including Puthiya Thalaimurai, V6 news, Reporter TV, and Velugu.

  • Hailey Bieber named FILA global brand ambassador

    Hailey Bieber named FILA global brand ambassador

    Mumbai: FILA has tapped Hailey Bieber as its new global brand ambassador. The model and entrepreneur first debuted in a FILA campaign in the fall of 2022. With this new multi-year partnership, Bieber will collaborate with FILA to design signature sportswear collections, with the first drop slated to launch in fall/winter 2024.

    FILA built its legacy championing individuals who make their mark in sport, fashion, culture and beyond. Hailey has quickly cemented herself as a style icon and continues to provide her own unique interpretation of the brand’s most classic designs.  

    “I am grateful to expand my role with FILA, a brand that has always stood out for its quality, elegance and bold and beautiful designs,” says Hailey Bieber. “I appreciate the brand’s Italian heritage and the eras of FILA fashion where I can continue to draw inspiration. I am excited to bring my own point of view to FILA’s iconic styles, as we work to create something special together.”

    FILA is also releasing a new campaign where Bieber is joined by sponsored tennis player Reilly Opelka, as the company celebrates the 50th anniversary of its iconic F-Box logo. Introduced in 1973, when FILA first brought color to the tennis court, the logo is a symbol of FILA’s influence in sport and style and the legendary individuals who have represented the brand. As an athlete who pursues his passions in art and fashion off the court, Reilly transcends the game and embodies the brand’s spirit of boldness and creativity.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Fila India (@filaindia)

     

    The new campaign was shot by Renell Medrano and styled by Bieber and Dani Michele. Bieber is seen in a range of styles from the F-Box Anniversary Collection, the brand’s new global assortment of women’s and men’s apparel. The imagery spotlights the versatility of the updated fashions, with designs to take wearers from court-to-street. The tennis-inspired pieces such as polo shirts, track suits, jackets, and crewnecks blend archival elements with a contemporary update. Select styles are adorned with a tennis racquet graphic print and classic stripes, primarily in the brand’s signature red, white and navy hues. Opelka is also featured in the new campaign, wearing a range of men’s matching sets.

    “FILA style is reinterpreted every time tastemakers and game changers express their artistry and individualism through our designs,” says Metro Brands Limited senior vice president – marketing Deepika Deepti. “Hailey has been a supporter of the brand and we look forward to continuing our relationship together. Her impact on fashion and culture is undeniable and she brings an effortless and fresh new perspective to the brand.”

    The FILA F-Box Anniversary collection is available 5 September onwards on FILA.CO.IN, including select styles as seen on Hailey and Reilly throughout the campaign.