Category: MAM

  • Sapana Carpet-Mats unveils Mangalvarsha Abhushan for Ganesh Chaturthi

    Sapana Carpet-Mats unveils Mangalvarsha Abhushan for Ganesh Chaturthi

    Mumbai: Sapana Carpet-Mats, India’s leading brand in the arena of mats manufacturing and export, has unveiled its ‘Mangalvarsha Abhushan Collection’ of mats, rugs, doormats, and pooja mats for the upcoming Ganesh Chaturthi and festive season. The curated collection of colourful, high-quality mats and rugs would add vibrance and festive vibes to every home, serving functional and symbolic purposes.

    Ganesh Chaturthi is not just a festival. It is also a time when there is a perceptible change in the air, and temperatures start becoming more pleasant in most parts of the country. This is where the addition of mats, rugs, and carpets can make homes look cosy. They offer warmth underfoot and make the festive gatherings of family and friends more comfortable.

    As an Indian brand, Sapana Carpet-Mats understands this festive spirit and has created this collection with diverse tastes in mind. For instance, the vibrant asana mats in pink and blue can be used to sit guests near the pooja area. There are round mats that can be used under round tables and add a touch of cosiness to the interiors.

    Similarly, the vibrant Portland doormat might make your guests stop longer at the door and admire your décor sense. The Mashael runner can be used in kitchens, balconies, or hallways. Sapana Mats has even integrated the iconic Turkish carpet vibes by including Marrakesh Mats in the collection.

    Sapana Carpet-Mats managing director Nishith Gupta, said, “Each mat in our festive collection carries a story, tradition, belief, or style statement that makes it a must-have for Ganpati celebrations and festive season tapestry in all homes. We focused on hand-picking select mat designs for various functional and aesthetic needs. The mats are adorned with intricate designs, and our pooja mats exude auspiciousness, setting the sacred stage for prayers and rituals. Similarly, the doormats, runners, and living room mats are opulent in appearance but rightly priced to ensure great impressions during the Ganpati season and beyond.”

    In a rapidly changing society, it is the meaningful elements of traditional Indian home décor that help us remain connected with our cultural roots. Sapana’s mats, rugs, doormats, runners, or pooja mats are not just décor items but aesthetic threads that weave together the joy of festivities and the spirit of love and care throughout the season.

    Nishith said, “We make millions of mats every year, but we never ignore our commitment to social well-being and environmental protection. Sapana Mats is manufactured using solar energy to ensure no harmful emissions are added to the environment during production. In fact, to date, we have saved more than 30 thousand trees through our focus on sustainable manufacturing.”

    Sapana mats are retailed all over India through thousands of retail outlets, home décor shops, and online on major e-commerce portals. For more information, please visit

    sapanacarpetmats

  • Honda enhances customer experience with advanced Honda Connect features

    Honda enhances customer experience with advanced Honda Connect features

    Mumbai: Honda Cars India Ltd (HCIL), a leading manufacturer of premium cars in India has announced a significant advancement to further enrich the customers’ ownership journey. The company introduced a host of new features including a personalised dynamic dashboard with shortcut widget on screen, digitalised pick-up & drop service, Additional reward points on Fuel Pay through HPCL network, buy and sell pre-owned car, integration of accessories – TPMS (tyre pressure monitoring system) & DVR (drive view recorder) in the Honda Connect application for an enhanced connected experience for the user.

    The latest add-ons represent a significant stride towards enriching customer ownership experience. With this update, Honda Connect now offers 37 highly useful features and comes with the industry’s best five-year free subscription package*.

    Honda Cars India director, marketing & sales Yuichi Murata shared his insights on the upgraded Honda Connect app, stating, “At Honda Cars India, we are not only committed to delivering exceptional vehicles but also ensuring the best possible ownership experience for our valued customers. The enhanced features in Honda Connect reaffirm our dedication to customer satisfaction, convenience, and safety. We are confident that these enhancements will empower our customers, providing them greater control and connectivity, thus making their ownership journey smoother and more enjoyable.”

    He further added, “We are excited to witness the remarkable surge in Honda Connect app users, attributed to our streamlined and user-friendly registration process. This growth is a testament to our customers’ trust in our technological innovations and their preference towards the brand.”

    The upgraded Honda Connect platform showcases HCIL’s unwavering commitment to nurturing customer relationships, optimising ownership experiences, and embracing advanced technology.

    Key Features and Benefits:

    Personalised & Dynamic Dashboard: This feature allows users to customize their H-Connect app to experience tailored landing home screens, colour schemes, dashboard layouts, and promotional content. The personalised and dynamic dashboard ensures the app experience aligns with individual preferences, enhancing engagement and convenience. The widget on the phone’s home screen allows direct access to key used features and important reminders.

    Digitalised pick-up & drop Service: Leveraging digitisation, this innovative service offers unparalleled convenience and transparency. It provides digital updates related to car pick-up and drop to Honda Connect users and prevents any manual intervention and follow-up. Users can enjoy service appointment booking, pick-up & drop executive information sharing, real-time tracking, estimated time of arrival, and pick-up and drop car inspection records – all in a seamless paperless process.

    Additional reward points on Fuel Pay through HPCL network: In partnership with HPCL, Honda Connect enables customers to seamlessly register for an enhanced fueling experience through HP Pay feature. The integration allows customers to earn 5 HP Pay points (1 point = 0.25 rupees) for every Rs 100 spent [which is 25 per cent extra benefit than regular HP customers] on fuel at HP filling stations after registration. These loyalty points can be redeemed for future fuel purchases using generated pay codes. There is no expiry of these points. Additionally, user will be able to check nearby HPCL fuel stations along with facilities available.

    Sell/buy pre-owned cars via Honda Connect: Honda already offers a one-stop solution for buying and selling pre-owned cars through Auto Terrace. With a seamless interface with Auto Terrace, Honda Connect app expands accessibility of Honda Connect users to pre-owned vehicles and enhances app engagement, underscoring Honda’s commitment to providing a seamless and comprehensive experience for buyers and sellers.

    Tyre Pressure Monitoring System (TPMS)#: The system enhances the safety of Honda car owners by providing real-time tyre pressure updates via the Honda Connect app. It offers peace of mind while on the move, sounding an alarm in case of an air leak. TPMS can be installed as accessory and paired with Honda Connect to get live pressure updates.

    Drive View Recorder (DVR)#: The system enhances the safety of Honda car owners by recording the surrounding events while the vehicle is in ON. The recorder’s footage can be conveniently viewed through the Honda-Connect app after installation.

    The enhanced Honda Connect features will be available across models, providing customers the flexibility to choose the level of connectivity that suits their needs. The Honda Connect works with smart watch devices (Apple Watch OS 4 above & Android Wear OS 2.0 and above) and Alexa remote capability.

    * Free subscription is applicable for the first five years from the date of purchase of vehicle. After five years, paid subscription charges shall be applicable to use H-Connect functions.

    # TPMS & DVR functions works with TPMS & DVR accessory items only. These items are required to be bought separately.

  • Swiggy partners with Goa govt for Chavath e-Bazaar 2023, boosting local businesses online

    Swiggy partners with Goa govt for Chavath e-Bazaar 2023, boosting local businesses online

    Mumbai: In its endeavour to promote a culture of entrepreneurship and support women’s self-help groups (SHG), Swiggy, India’s leading on-demand convenience delivery platform has signed an MoU with the Government of Goa to launch Chavath e-Bazaar on ‘Swiggy Minis’. This will give small-scale entrepreneurs in the state online access to thousands of consumers and help further their entrepreneurial success this festive season. The MoU was exchanged between the hon’ble chief minister of Goa Dr. Pramod Sawant and Dolly Surekha from Swiggy.

    Goa is a state with a vibrant cultural and culinary heritage. This partnership will provide income-generating opportunities to local entrepreneurs, selling over 25 local items.

    Starting on 16 September, Swiggy has created a special e-Chavath Bazaar section on Swiggy Minis, where consumers can buy festive-special homemade sweets such as modaks, nevris, laddus, and kapa as well as snacks like chaklis, papads, farsan, namkeen nevris, masalas, and pickles prepared in the Goan style from the comfort of their homes.

    Swiggy is honoured to partner with the Government of Goa for the Chavath e-Bazaar 2023. This initiative enhances accessibility and convenience for consumers, offering a seamless way to connect with local entrepreneurs. By bridging tradition and technology, it empowers entrepreneurs, especially women and self-help communities, to preserve our culture and provide wider access to Goan sweets and snacks this Ganesh Chaturthi. We’re thankful to the hon’ble chief minister Dr. Pramod Sawant and everyone involved in bringing this initiative to life. Together, we’re fostering economic growth and celebrating the vibrant spirit of Goa,” said Swiggy co-founder Nandan Reddy.

    Swiggy Minis is a platform for small-scale entrepreneurs and it has set up a special destination for the Goa Chavath e-Bazaar Stores for greater visibility and access to consumers. Swiggy is providing concerned officials with training in online order management and operations to enable a seamless experience during the festive rush.

    The MoU event was organised by the women and Child Welfare Department and brought together women entrepreneurs from across the state. 

  • CleverTap partners with premium streaming service OSN+

    CleverTap partners with premium streaming service OSN+

    Mumbai: CleverTap, the all-in-one engagement platform, announced its partnership with the region’s leading premium streaming service, OSN+. This strategic alliance will enable OSN+ to deliver hyper-personalised communication across all touchpoints to its customers by leveraging CleverTap’s all-in-one platform.

    OSN+ director of engagement and retention marketing Ishan Singh said, “We believe in a customer-first approach and are confident that with CleverTap, we will be able to enhance our overall user experience. CleverTap’s remarkable expertise within the OTT space means they are well-versed with the unique challenges and opportunities the industry presents. Content is king, and personalisation is the key to capturing and retaining audiences. Leveraging CleverTap’s patented technology and comprehensive all-in-one solution, we will be able to provide tailored, hyper-personalised content and unmatched value to our customers.”

    “We are thrilled about partnering with OSN+, who have always been at the forefront of digital technological innovation – a principle that strongly resonates with our commitment to always push the boundaries of MarTech. Through our granular AI-powered segmentation, OSN+ will be able to not only group users into compact cohorts but also understand the best time and channel to engage with them, and the nature of content they prefer. This will streamline their marketing efforts and help direct attention to the high-value customers.” said CleverTap regional sales director for META region Samer Saad. “With over 120 customers in the META region, we continue to focus on scaling our local presence and are committed to helping brands maximise customer lifetime value.”

     

  • StepOneXP forays into Singapore amidst rapid growth in India

    StepOneXP forays into Singapore amidst rapid growth in India

    Mumbai: StepOneXP (StepOne), a leading experiential marketing and events startup, has announced its expansion into Singapore. Having established a strong foothold in the Indian market with key brand mandates in HR tech, fintech, and retail sectors among others, the young startup is now set to establish itself in the Southeast Asian market. Having organised several grand events in Singapore for India-based clients in the last couple of years, StepOne is well-positioned to replicate its India success story in the Singapore market.

    The addition of a Singapore office marks an essential step towards establishing a global footprint for the company. With this expansion, StepOne is poised to bring its experiential events expertise to Singapore’s vibrant and thriving business landscape. It will also bring ease of business to the many clients working with StepOne in India who consistently plan events and experiences in South-Asian markets.

    Speaking on the occasion, StepOneXP founder Rajat Khaitan said, “The Singapore base ensures StepOne is well-positioned to serve the entire Asia Pacific (APAC) region and will add to our credibility. With this strategic expansion, we’ll be able to offer cost-effective solutions to our existing clients who are keen on doing events in Southeast Asia, along with taking our incomparable solutions to Singapore and Southeast Asia-based companies.”

    Since its inception in 2020, StepOne has built an extensive presence with offices in Mumbai, Kolkata, Delhi NCR, and now Singapore. In just two years, StepOne has delivered 350+ leading-edge events and experiences for 80+ partners across APAC and the Middle East. StepOne’s expertise spans from the curation of end-to-end immersive experiences to providing tech and creative solutions for events.

  • Aditya Birla Group to launch its paints business under the brand name ‘Birla Opus’

    Aditya Birla Group to launch its paints business under the brand name ‘Birla Opus’

    Mumbai: Grasim Industries Ltd, a flagship company of the Aditya Birla Group, today unveiled the brand name of its paints business, ‘Birla Opus’. The market launch of Birla Opus is scheduled for Q4FY24. Grasim will offer a full suite of high-quality products in the decorative paints segment.

    Aditya Birla Group chairman  Kumar Mangalam Birla said, “Our foray into decorative paints is a strategic portfolio choice that enables us to tap into a high-growth market and expand our presence in the vibrant Indian consumer landscape. Our paint business will build on the power and trust associated with the Aditya Birla brand. The Company has over the last couple of years built a strong foundation to enable a successful business launch. We endeavour to become a profitable No. 2 player in the coming years and announcing our brand name is the first of many steps that will follow in this direction.”

    Ahead of the launch, Grasim has successfully piloted the first-of-its-kind painting services in key metros and introduced a range of imported wood finishes. A cutting-edge R&D facility has already been set up in Maharashtra.

    Grasim had previously committed an investment of Rs.10,000 crore towards setting up the paints business. The company’s state-of-the-art manufacturing plants located in Haryana, Punjab, Tamil Nadu, Karnataka, Maharashtra, and West Bengal, will have a total capacity of 1,332 million litres per annum (MLPA) and will serve demand centres across the country.

    The current estimated value of India’s decorative paints industry is  Rs 70,000 Crore. The paints industry is witnessing double-digit growth year-on-year driven by rising consumer aspirations and the government’s push towards ‘Housing for All’.

  • LG presents the 2023 All India K-POP contest finale: A global music talent extravaganza!

    LG presents the 2023 All India K-POP contest finale: A global music talent extravaganza!

    Mumbai: LG Electronics India, India’s leading consumer durables brand, in association with Korean Cultural Centre India, is set to host the finale of the “All India K-Pop Contest 2023(Presented by LG)”, a spectacular showcase of musical talent and cultural diversity. The event is scheduled for 16 September, starting at 5 P.M., and will take place at the iconic Thyagaraj Stadium in New Delhi in the presence of H.E. Chang Jae-Bok, ambassador of the Republic of Korea to India & Hong Ju Jeon, MD-LG India.

    All India K-POP Contest 2023(Presented by LG) has been a resounding success, with an impressive 11,000 registrations from across the country. The competition consisted of three challenging rounds – an online round, followed by a regional round, and the highly competitive semi-finals. Out of the 22 exceptionally talented semi-finalists, 12 have emerged victorious, securing their spot in the grand finale.

    The K-pop contest, initiated in 2012, has become a dance and music festival for Indian K-pop fans. To commemorate the 50 anniversary of diplomatic relations between Korea and India the contest will have a celebrity performance from a famous Korean K-pop band MCND. This event promises to be a mesmerising fusion of music, dance, and culture, showcasing the extraordinary talents of these 12 finalists who have made it to the pinnacle of the competition. LG’s commitment to promoting global culture and entertainment is clearly reflected in the grandeur and scale of the All-India K-POP Contest 2023(Presented by LG).

    LG India MD Hong Ju Jeon mentioned “We are thrilled to bring you the grand finale of the All-India K-POP Contest 2023 (Presented by LG), a celebration of not only incredibly talented K-POP enthusiasts but also the rich tapestry of global culture. Building on our Brand Identity, transcending through generations, we would like to develop deeper relations with the GenZ by making their Life Good through innovative products like LG XBOOM for immersive sound experiences & meaningful integrated marketing campaigns. With K-Pop, we bring them a great multidimensional platform that combines the best of audio-visual entertainment and power-packed performances.”

    Tickets are available on a first-come, first-served basis and can be booked at

    https://lgindianewsroom.com/lg-kpop-contest/ 

  • Zomato announces integration in the Bollywood movie ‘Jawan’

    Zomato announces integration in the Bollywood movie ‘Jawan’

    Mumbai: Zomato, India’s food ordering and delivery platform, announced its integration in the highly anticipated Bollywood movie, Jawan. Zomato can be seen at several key moments in the film, one of which has been disclosed in the trailer launch of the movie.  

    Jawan, starring one of the greatest actors of all time, Shah Rukh Khan, features Zomato in four scenes within the movie. Additionally, the Zomato brand name has made a cameo appearance in the movie’s trailer, sparking excitement among viewers.

    Zomato marketing head Sahibjeet Singh Sawhney commented on the integration, stating, “We are thrilled to be working with SRK and to be a part of the excitement surrounding the mega-release of Jawan. Look out for Zomato while you watch the movie.”

    Extending its illustrious integration with this year’s most awaited Bollywood extravaganza, Zomato has placed two billboards in Bombay. Additionally, it has released an engaging ad film on Zomato’s official YouTube channel and Instagram account, which features Shah Rukh Khan himself. The ad film humorously weaves in the suspense of the movie ‘Jawan’ with the long-running “ZoMaato-ZoMaito” debate, mirroring the excitement around the film.

  • Gulf partners with India Bike Week 2023 and presents iconic Chai-Pakoda Rides

    Gulf partners with India Bike Week 2023 and presents iconic Chai-Pakoda Rides

    Mumbai: Gulf Oil Lubricants India Ltd is delighted to announce its partnership with India Bike Week 2023 (IBW), a significant step in its ongoing commitment to India’s vibrant and ever-growing motorcycling community in India. As the presenter of IBW’s flagship intellectual property, the “Chai-Pakoda Rides,” Gulf further cements its dedication to enhancing the experiences of bikers and enthusiasts across the country.

    The partnership with IBW is a natural fit for Gulf, as both brands share a passion for motorcycling and the thrill of the open road. Gulf is a leading provider of lubricants for motorcycles, and IBW is the largest motorcycle festival in India. Together, they aim to create an unforgettable experience for bikers across categories.

    Gulf Oil Lubricants India Ltd. head of marketing Amit Gheji expressed his enthusiasm about this association, stating, “We are excited to partner with the India Bike Week, the country’s biggest motorcycling festival. This event is a testament to the vibrant spirit of India’s motorcycle culture, and we are proud to be a part of it. As our two-wheeler lubricant segment continues to grow, India Bike Week provides a fantastic opportunity to showcase our cutting-edge product solutions and engage directly with the motorcycling community and enthusiasts. This engagement plays a critical role in our mission to enhance the overall riding experience for motorcycle owners.”

    Seventy EMG CEO and founder Martin da Costa said, “We are delighted to partner with Gulf for the ten-year anniversary of IBW in Goa this year. Over the past decade, India Bike Week has been instrumental in the astonishing growth of motorcycling culture in the country. Tens of thousands of riders from across the country come together to celebrate all the essential joys of life – comradeship, fun, adventure, travel, independence, and meeting like-minded souls. In its tenth edition, we are positive that the IBW will be witnessing its most epic edition to date, with a huge line-up of events including Chai-Pakoda Rides, ride-outs, music festival, food trails, etc.”

    The “Chai-Pakoda Rides” is a popular feature of IBW, and Gulf is excited to be the presenter of this experience. The rides offer bikers the opportunity to explore the scenic countryside of India while enjoying a traditional Indian chai and pakora break. Gulf will also provide support along the route, ensuring bikers have a safe and enjoyable experience.

    India Bike Week, Asia’s premier motorcycling festival, brings together biking enthusiasts and adventure seekers. This iconic event showcases new bike launches, fosters connections among riders nationwide, and celebrates the joy of riding. The event will be held in Goa on 8 and 9 December 2023 this year. Against the backdrop of Goa’s pristine beaches, this two-day extravaganza is a must-attend for motorcycle enthusiasts and travellers. The event’s popularity is evident through its impressive turnout of over 20,000 bikers from across the country.

    Gulf has a longstanding commitment to the motorcycling community, with a range of high-quality lubricants that cater to the unique needs of motorcycle enthusiasts. Gearing up for India Bike Week 2023, Gulf is excited to embark on this incredible journey alongside passionate bikers and enthusiasts. 

  • Swiggy launches “Learning Station” to empower restaurant partners

    Swiggy launches “Learning Station” to empower restaurant partners

    Mumbai: Swiggy, India’s leading on-demand convenience platform, has launched the “Learning Station”, an advanced digital learning academy to support restaurant partner growth.

    Seamlessly integrated into the Swiggy partner app, Learning Station provides a wide variety of courses tailored to support restaurant partners in their journey towards success. The content is curated to meet the specific learning needs of restaurant partners at different stages of their engagement with Swiggy. It delivers short, simple, engaging, and easy-to-understand content in audio-visual formats. This content focuses on utilizing tech tools, leveraging data for business growth, and mastering various aspects of restaurant operations.

    Courses cover essential topics such as refining menus to match changing preferences, making the most of effective advertising strategies, using discounts strategically to engage customers, and gaining valuable insights into steering restaurant businesses towards continuous growth.

    Some of the intriguing courses include –

    How to Boost Your Online Presence: Guiding partners in improving their online visibility

    How to Choose the Right Ad Campaigns: Helping partners master advertising techniques

    Delivering Outstanding Customer Experiences: Providing insights into exceptional customer service.

    The Learning Station is accessible to all the 3,00,000 restaurant partners. Aligning with its foundational values of curiosity and perpetual learning, Swiggy’s launch of the Learning Station reflects its commitment to fostering restaurant partners’ progress through learning.

    Aravind Manoj, a restaurant partner from Good Day, Chennai shared his experience with Learning Station, “I have learned a lot from Learning Station! When I was on-boarded on Swiggy I was trained to carry out basic actions like logging in, receiving orders, etc. but with Learning Station I got to know much more about how to do better business by learning important aspects like menu updates, photoshoot guidelines, and more. I’d like to see more content on Learning Station.”

    Swiggy head of supply Swapnil Bajpai expressed, “The Learning Station is a big step in our goal to help our restaurant partners succeed. At Swiggy, we’re all about making our partners’ experiences better and helping them grow. The Learning Station is a way for us to provide valuable resources and education to empower our partners. We’re fully committed to giving our partners the best support and opportunities to succeed.”