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Category: MAM

  • India’s culture and technology are Its Hallmark: Bhairavi Jani on ‘UMUTE with PRCAI’

    India’s culture and technology are Its Hallmark: Bhairavi Jani on ‘UMUTE with PRCAI’

    Mumbai: Serving as executive director of SCA Logistics Pvt. Ltd., Bhairavi Jani has been adeptly navigating the evolving landscape of logistics and supply chain operations. The fourth-generation entrepreneur and passionate philanthropist is playing a pivotal role in streamlining the complex global network to facilitate a seamless flow of commerce.  

    Ever enthusiastic about development, Jani recently joined Niret Alva, an award-winning television journalist, producer, anchor, and educator, in the fourth episode of ‘UMUTE with PRCAI. During this enlightening session, she spoke about the evolving global narrative about India, the ongoing digital metamorphosis and importance of the lifelong learning. She also shared insights into her professional journey and her passion to co-create sustainable livelihoods for communities in the upper Himalayas.  

    Addressing the question posed by the host on the hallmark of India’s changing brand image, Jani responded, “I think our culture is our strongest positioning of course, but so is technology.” Drawing reference from mentions of India in Western movies and series, she said that India has become a part of “mainstream conversation where people in general conversations have started recognising the country.” She even credited prime minister Narendra Modi for advocating the brand India, resulting in the country’s enhanced global image.  

    Continuing the discussion on strategies to bolster India’s global brand image, Jani asserted that, “Every brand has its core philosophy and values. For India, it has always been its diversity and pluralism. A lot of people equate India to that. If India were to lose that core identity, it would significantly damage its brand.”  

    Advocating for digitalisation in logistics and other streams of businesses, Jani said learning, experimenting, and preparing a roadmap for the organisation is essential for managing the transition. Commenting on the speculation of job losses due to the advent of AI (Artificial Intelligence) and advanced technologies, Jani stated, “There is a transition. Some people will lose their jobs, but many new, higher-skilled jobs will be created. We shouldn’t be apprehensive about it.”  

    She even spoke about the importance of lifelong learning in the current era and shared some key skills required for an Indian entrepreneur across sectors. To hear the full episode tune into: Bhairavi Jani: The Future of India is Bright  

  • India’s under-20 striker Kajol Dsouza earns full scholarship into Laliga academy in Spain

    India’s under-20 striker Kajol Dsouza earns full scholarship into Laliga academy in Spain

    Mumbai: As part of an initiative by EA SPORTS’ FC FUTURES to promote a global football community and build women’s football, India’s Kajol Dsouza will join the Laliga Academy in Madrid on a full scholarship to learn under the Laliga Methodology and international school, alongside some of the best youth soccer coaches in the world.

    Evaluated by the Laliga Sports project department, the international high-performance football program at the ESC Laliga & NBA centre will host 80 players across 40 different nations, doubling from the 36 players across 24 nations in the previous year. Having passed the admission process which analyzes areas of technical, tactical, physical, psychological, sporting & academic records, Kajol will study in Madrid from 1st September 2023 to 30  June 2024.

    Offering players, the opportunity to compete against different Spanish clubs throughout the country and participate in non-federated national & international tournaments, the program will ensure a weekly academic load of 30 hours throughout the program duration. Including all aspects of training, competition, school tuition, medical, and accommodation fees, selected talent will be provided with the best tools and opportunities to succeed in both personal & professional growth.

    A trainee of the Laliga Football Schools (LLFS), Kajol is a member of the LLFS centre in Pune and has also represented India at the historic FIFA Under -17 Women’s World Cup. Launched in 2018 as a joint project byLaliga and India on Track, the theLaliga Football Schools initiative helps in the development of the game in India through LALIGA methodology & technical knowledge of the game.

    Speaking about her acceptance into the program, Kajol Dsouza said: “I’m thrilled and grateful to have been given this opportunity by Laliga. To represent India at the Laliga Academy in Spain is a moment of great humility for me and my family and I wish to thank Laliga Football Schools for the foundation that has enabled me to reach here. My goal is to soak and learn the game from the best minds in football & continue to bring more attention to women’s football in India.”

    Laliga Academy head Francisco Javier Hernández points out: “We are very satisfied with the success of the Laliga Academy programs: this season we will have twice as many teams and twice as many players than last year, which shows that there are many athletes who see this program as the best opportunity for sporting and personal growth. The fact of being able to open the first women’s soccer team is also a milestone in the program, which we hope will continue to help promote women’s grassroots soccer globally”.

    Laliga Sports Projects head Juan Florit highlighted: “All of the Laliga Academy coaches have been selected and trained specifically for this project through an exhaustive and rigorous process. From day one, the four teams will train under the Laliga Methodology, whose main guidelines and fundamentals represent the work models of the Laliga EA SPORTS and Laliga Hypermotion clubs’ own youth academies, and major international benchmarks. Pillars such as the integral development of the player, the improvement and individual optimization of performance or the cognitive capacity and comprehension of the game will be the focus of the training process, directed in each team by a coach, an assistant coach, a physical trainer, a goalkeeping coach and an analyst; all with the ultimate goal of offering the player all the necessary tools to reach their maximum potential, both on and off the pitch.”

    LALIGA Academy: new era, new name

    LALIGA’s initiative to promote global grassroots football was born in 2021, under the name LALIGA Grassroots. Rebranded to LALIGA Academy from this season onwards, the umbrella project encompasses the long and short-term programs developed at the ESC Laliga & NBA Center in Madrid, as well as all those developed internationally. Globally, there are more than 650 projects in more than 50 countries to date, with over 200,000 male and female players having already passed through these programs, and more than 22,000 local coaches being trained.

  • Jos Alukkas unveils ‘Parampara’: a symphony of Indian tradition

    Jos Alukkas unveils ‘Parampara’: a symphony of Indian tradition

    Mumbai: Jos Alukkas ‘Parampara’ Collections, a jewellery range inspired by Indian culture and traditional art, has been introduced in the market. South Indian film star Keerthy Suresh unveiled ‘Parampara’ during an event held in Chennai. The occasion was graced by the presence of Jos Alukkas managing directors Varghese Alukka, Paul J. Alukka, and John Alukka.  

    The artistic ‘Parampara’ jewellery line is presented by Jos Alukkas, following the launch of the Shubha Mangalyam Bridal Collections-2023 festive edition. This exquisite jewellery collection beautifully encapsulates the artistic charm of ancient sculptures.

    The ‘Parampara’ series showcases divine motifs, including various goddess representations, Krishna, and Ganesha along with intricate designs that draw inspiration from the grace and symbolism of peacocks, elephants, and the divine swan. The collection boasts the use of exquisite gemstones, including Kembu, Ruby, Emerald, Moissanite, and Cubic Zirconia, adding a radiant and luxurious touch to each piece. The skilled craftsmen have masterfully captured the divine essence of Gods and Goddesses with exquisite finesse. Parampara offers jewellery options with antique-finished, red-polished, and yellow-polished styles. Additionally, the collection includes meticulously handcrafted Nagas jewellery.

    “The hallmark of the Parampara series lies in its intricate designs, deeply influenced by India’s ancient cultural heritage. Utilising cost-effective labour allows us to offer our customers jewellery at a highly reasonable price” – said Jos Alukkas Chairman Jos Alukka.  

    Jos Alukkas employs a method of stone setting that doesn’t involve the use of wax, ensuring the purity and grammage of the gold is maintained. In the valuation process of gold jewellery adorned with stones, the weight of the stones is entirely excluded.

    The introduction of these new brands aligns with Jos Alukkas’ expansion strategy, leveraging its 59-year legacy in the country’s jewellery retail sector. Notably, Jos Alukkas achieved a significant milestone with the HUID campaign, successfully raising awareness across the nation. In addition, Jos Alukkas has unveiled plans for the establishment of 100 new jewellery stores.

  • September bliss Ipsos survey finds consistent happiness levels!

    September bliss Ipsos survey finds consistent happiness levels!

    Mumbai: The September wave of Ipsos IndiaBus happiness monitor shows happiness has stayed steady in September with no change in happiness levels. However, 69 per cent of urban Indians claim to be happy.

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    Interestingly, the cohorts that emerged happiest were full-time students (74 per cent), homemakers (73 per cent), women (71 per cent) and those with higher education (70 per cent).

    94 per cent of urban Indians living in tier-one towns claimed to be happy. Urban Indians in the west and north were happier than those in the South and East. 87 per cent of urban Indians living in the west zone were happy and similarly, 77 per cent of those living in the north zone claimed to be happy. Only 54 per cent of those living in the South Zone were seen to be happy. And only one in two (50 per cent) in the east per cent one were happy. The trend was seen across demographics.

    Overall, happiness has surged for family (+1 per cent), situation of the world (+3 per cent), situation of the country (+2 per cent), and neighbours (+1  per cent); and decreased for health (-2 per cent), economic/ financial conditions (-1 per cent), colleagues/ business associates (-2 per cent), employment or work (-1 per cent) and with no change around friends’ circle, in September, over the previous month.

    Looking at the pecking order of happiness contributors for urban Indians, it was led by family (74 per cent), health (65 per cent), friends’ circle (62 per cent), employment or work (59 per cent), colleagues/ business associates (55 per cent), neighbours (54 per cent), economic/ financial conditions (53 per cent), situation of the country (47 per cent) and situation of the world (42 per cent).

    Commenting on the findings of the survey, ESG & CSR group service line leader, public affairs, and corporate reputation, Parijat Chakraborty said, “Happiness Levels have held steady and family continues to be the biggest driving force in infusing happiness. The happiness monitor also shows happiness is defined by different aspects of our daily life. It is about close family ties, social framework and societal engagement, work environment and colleagues, financial conditions, how the country is being run and how the global scenario looks. The G20 Summit has rubbed off on the perception of India and the world and is being positively manifested in the happiness monitor in September. Likewise, work and colleagues and increasing work pressures have slightly dented happiness levels. Women and homemakers seem happier with their “me” time.”    

    “West and North zones have seen a maximum boom in terms of jobs, access to the best of facilities and overall development. Tier one towns are the emerging centres of consumerism. Seeing a major boost in quality of life and happiness,” added Chakraborty.

    Methodology

    Ipsos IndiaBus is a monthly pan-India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, Tier 1, Tier 2 and Tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face-to-face and online. We have a city-level quota for each demographic segment that ensures the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at the national average. Data collection is done every month and the results are calculated on a two-month rolling sample.

  • Freedom Healthy Cooking Oils distributes Seed Ganesha idols for an eco-friendly festival

    Freedom Healthy Cooking Oils distributes Seed Ganesha idols for an eco-friendly festival

    Mumbai: Gemini Edibles and Fats India Ltd (GEF India), the marketers and refiners of Freedom Healthy Cooking Oils, as a part of their efforts to promote sustainable and eco-friendly practices, will distribute 10,000 Eco-friendly Seed Ganesha Boxes. People are becoming conscious of the vicissitudes of climate change and rapidly adopting sustainable religious celebrations by worshipping eco-friendly Ganesha, as the immersion of these idols has no debilitating effect on the water bodies. To encourage this Freedom Healthy Cooking Oils will distribute 7,000 Eco-friendly seed Ganesha boxes in Hyderabad & 3,000 Eco-friendly seed Ganesha boxes in Bangalore. Freedom Healthy Cooking Oils DGM marketing Chetan Pimpalkhute along with the team flagged off vehicles to distribute the Eco-friendly seed Ganesha to apartment complexes like Rainbow Vista (Phase 1&2), Malaysian Township, Aparna Sarovar, NCC Urban.

    Madhapur, Swanlake Apartment, Moosapet, Ridge towers, IDPL, My Home Jewel, Indis one city KPHP, Satellite Township, Kompally, Satyanarayana enclave Chanda Nagar etc., in the city.

    The culture of installing a Murthi of Lord Ganesha is a tradition and has been going on for years. The murthi are normally made of Clay or Plaster of Paris and also painted with commercial paints to give them a real-life look and charm. The problem is the materials and the finishing products going towards the preparation of the murthi are toxic and also not good for nature, as they may have a harmful effect on soil and water bodies. To keep the environmental impact of the Ganesh festival to a minimum, people have started having clay and soluble Ganesh Murthi with manure and plant-able seeds. Once immersed in the pot, the Ganesh idol grows into a plant, with the seeds available in the murthi. Freedom Healthy Cooking Oils – The Green Ganesha initiative serves as a testament to their conscious endeavour to mitigate environmental harm without compromising on the festivities.

    Freedom Healthy Cooking Oils senior vice president, sales & marketing P Chandra Shekhara Reddy said, “It is a part of our tradition to celebrate the Ganesh festival by placing the Murthi of Lord Ganesha in our homes. To help people celebrate the festival with traditional fervour and protect the environment, Freedom Healthy Cooking Oils has decided to distribute 10,000 eco-friendly Seed, Ganesha Murthi. We have been distributing the eco-friendly seed Ganesha Murthi’s for five years. With the Green Ganesha initiative, we give the people the freedom to celebrate the festival with traditional fervour in a sustainable and eco-friendly way.” 

  • InMobi forges global partnership with Ad Net Zero to further its commitment to sustainable advertising practices

    InMobi forges global partnership with Ad Net Zero to further its commitment to sustainable advertising practices

    Mumbai : InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced its strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonization of the advertising industry. This collaboration underscores InMobi’s resolute commitment to sustainability, aligning with Ad Net Zero’s mission to revolutionize the advertising landscape through decarbonization initiatives spanning ad production, distribution, and publication.

    The global advertising industry is at a critical juncture, as it grapples with the environmental impact of its operations. Recent statistics underscore the urgency of the issue, with the internet’s greenhouse gas emissions comprising approximately four per cent of the global total – surpassing even the aviation sector. Notably, the energy required to serve one million ad impressions is equivalent to the carbon produced by manufacturing 2.4 million plastic straws.

    Recognizing the growing importance of sustainability in business decisions, InMobi has taken a proactive step by aligning itself with Ad Net Zero. As a leader in the ad tech industry, InMobi recognizes the significance of demonstrating sustainability efforts to both its existing clients and potential partners. A recent Deloitte survey highlights that 98 per cent of consumers believe brands are responsible for contributing to a better world, and a considerable portion of consumers prefer to be patrons of sustainable brands.

    By joining forces with Ad Net Zero, InMobi embarks on a journey to align with the organization’s five-step plan, designed to minimize the carbon footprint of advertising:

    1.       Reduce emissions from advertising business operations

    2.       Decrease emissions stemming from advertising production

    3.       Diminish emissions from media planning and buying

    4.       Lessen advertising emissions from awards and events

    5.       Harness advertising’s potential to drive behavioral change

    InMobi’s dedication to sustainability extends beyond rhetoric to measurable action. InMobi Exchange, powered by Microsoft Azure which boasts of complete carbon neutrality, stands as a testament to its commitment. Furthermore, data gleaned from the Microsoft Azure Impact Emissions Dashboard showcases InMobi’s impressive emission reduction metrics:

    ·   InMobi’s emission factor ranks within the top fifth percentile compared to average server emission factors

    ·   Server usage demonstrates a remarkable 80-90 per cent higher green efficiency compared to alternative on-premise solutions, even high-efficiency ones

    · Direct SDK integrations, paired with machine learning, have driven emission reductions of up to 30 per cent

    “InMobi’s partnership with Ad Net Zero symbolizes our dedication to ushering in a more sustainable era for the advertising industry,” states InMobi chief business officer Kunal Nagpal. “We are proud to stand alongside fellow tech companies and agencies, united in the pursuit of a greener, more responsible future. By fully embracing Ad Net Zero’s comprehensive plan, we are steadfast in our commitment to minimizing our environmental impact while advancing the power of advertising.”

    “Ad Net Zero is thrilled to work with InMobi as they support more sustainable advertising solutions, contributing to our collective global impact. InMobi’s commitment is another significant step toward an eco-friendly future for the industry,” says Ad Net Zero U.S. director John Osborn.

    InMobi’s partnership with Ad Net Zero follows its global sustainability commitment to Science-Based Targets Initiative (SBTi), where InMobi is undergoing a 24-month goal validation process, at the end of which InMobi will commit to ambitious Scope 1, 2, and 3 emissions reduction targets in line with SBTi sector guidelines and the GHG Protocol standards.

    “Our partnership with Ad Net Zero strengthens and accelerates InMobi’s commitment to creating a more sustainable advertising ecosystem,” said InMobi managing director Asia Pacific Rishi Bedi. “By embracing Ad Net Zero’s comprehensive five-step plan, InMobi will be able to further reduce carbon emissions, minimizing our environmental impact while advancing the power of advertising across the globe.”

    InMobi also continues its partnership for the second year with Givsly, the leading purpose driven B2B marketing solution, and shared the stage with Givsly, Dentsu, and IPG Brands at Cannes Lions 2023 to discuss the challenges, opportunities, and the path that can be taken for a sustainable ad tech stack.

    Recently, InMobi served as the primary audience partner in AdTechCares’ campaign with Project Drawdown, a nonprofit organization working to reduce greenhouse gas concentrations in the atmosphere. AdTechCares is a 501 (c)(3) organization that leverages ad tech to combat misinformation and keep humanity well, and InMobi is a founding member.

     

  • Iconic Canadian coffee brand Tim Hortons opens in Bengaluru!

    Iconic Canadian coffee brand Tim Hortons opens in Bengaluru!

    Mumbai: Tim Hortons, the iconic Canadian coffee chain, is set to make its mark in Bengaluru. As Karnataka, the capital of India’s coffee culture, proudly produces over 70 per cent of the nation’s coffee, it is only fitting that Tim Hortons chooses this booming landscape to unveil its latest coffee haven.

    The grand openings are in Terminal 2, Kempegowda International Airport and in the vibrant neighbourhood of Koramangala. This marks a significant stride in Tim Hortons’ expansion strategy as it brings its signature beverages and delectable products to the southern part of India.

    Starting 15 September, guests will be able to enjoy Tim Hortons’ signature 100 per cent premium arabica coffee and taste iconic beverages like the creamy and rich French Vanilla, the Java Chipp Iced Capp, a blended frozen coffee beverage, along with prepared-to-order food and baked goods including delicious bite-sized morsels of traditional doughnuts called Timbits.

    As part of its commitment to embrace local tastes and preferences, Tim Hortons is also introducing two delectable local specialities to its menu: the Ghee Roast Paneer Pocket and the Pepper Chicken Pocket. These products celebrate the flavourful heritage of the Southern region of India and complement Tim Hortons’ existing food menu, which features favourites like the Five Cheese Melt, Bagels, Piadinas, and much more.

    The Kempegowda store represents Tim Hortons’ innovative approach, boasting unique Canada- inspired décor elements and has introduced a range of speciality brewing methods to enhance the guest experience and provide them with new and unique ways to experience Tim Hortons’ signature coffee roasts

    The store’s inviting ambience and friendly staff will provide a welcoming atmosphere where guests can relax, work, or catch up with friends while savouring their favourite Tim Hortons treats.

    Tim Hortons India CEO Tarun Jain added to the excitement: “The expansion of Tim Hortons into Bengaluru is a momentous occasion for us. After the success of the brand in Delhi, Punjab and Mumbai, we’re excited to bring the same experience to this vibrant city while also paying tribute to the local culinary traditions. This marks a significant step in our journey, and we look forward to becoming a part of the Bengaluru community.”

    ”As we advance our expansion in India, we look forward to giving more coffee lovers the opportunity to sample our Tim Hortons signature beverages and delicious food across the country”, said EMEA president of restaurant brands international Thiago Santelmo.

    The grand opening will start on 15 September at 2:00 p.m. in Terminal 2, Departures, Kempegowda International Airport and on 16 September at 5:00 p.m. in Koramangala, 8 Block.

  • Pioneer DJ partners with Alphatec to provide cutting-edge AV solutions in India

    Pioneer DJ partners with Alphatec to provide cutting-edge AV solutions in India

    Mumbai: AlphaTheta Corporation, a market leader in DJ hardware and software through the Pioneer DJ brand is excited to announce its strategic partnership with Alphatec, a pioneering provider of innovative AV technology solutions. This collaboration aims to revolutionise the audio-visual landscape in India by delivering state-of-the-art AV solutions that cater to a wide range of industries and events.

    Founded in 1994 as a Pioneer Corporation division, AlphaTheta Corporation pioneered the DJ industry with the world’s inaugural flat-top DJ CD player. The company’s first product, the world’s first flat-top DJ  CD player, revolutionized the way DJs mix music. AlphaTheta has continued to innovate over the years,  releasing a wide range of groundbreaking DJ and club equipment. The company’s products are used by DJs and enthusiasts all over the world, and they have helped to shape the sound of electronic music.  AlphaTheta is committed to pushing the boundaries of DJ technology, and it continues to be a vanguard in the music world.

    AlphaTheta Corporation and Alphatec have joined forces to bring forth a new era of audio-visual excellence in India. Alphatec’s deep expertise in AV technology integration, combined with Pioneer DJ’s legacy of delivering premium sound and performance, creates a powerful synergy that promises to redefine how sound and visuals are experienced. This partnership will cater to a diverse clientele, including event organisers, entertainment venues, corporate clients, educational institutions, and more. By leveraging  AlphaTheta Corporation’s cutting-edge audio equipment and Alphatec’s proficiency in designing comprehensive AV solutions, customers can expect seamless integration, superior sound quality, and stunning visuals that will leave a lasting impact.

    Sharing the details on joining hands with Alphatec, AlphaTheta  Corporation President and CEO Yoshinori Kataoka said, “At AlphaTheta Corporation, our passion for innovation and excellence drives us to constantly seek ways to elevate the audio experience. Partnering with Alphatec is a significant step in this journey. Together, we are not only providing AV solutions but also creating memorable sensory experiences.

    Whether it’s a live concert, a corporate seminar, or an educational event, our collaboration aims to set new benchmarks for audio-visual quality and performance.

    AlphaTheta/Pioneer DJ is excited  to embark on this venture with Alphatec and bring the future of AV technology to India.”

    Talking about the association, Alphatec founder and managing director Devasis Barkataki said “Our collaboration with AlphaTheta Corporation is a strategic alignment with our commitment to redefining events and spaces through state-of-the-art technology. By seamlessly integrating AlphaTheta  Corporation’s outstanding audio systems into our comprehensive AV solutions, we are not only empowering the DJ industry but also empowering this exceptional talent in India. Alphatec takes great  pride in leading this AV revolution in partnership with Pioneer DJ, and we enthusiastically anticipate the  significant impact we will collectively achieve.”

    With a shared commitment to pushing the boundaries of technology and enhancing user experiences,  Pioneer DJ and Alphatec have joined forces to bring forth a new era of audio-visual excellence in India.  Alphatec’s deep expertise in AV technology integration, combined with Pioneer DJ’s legacy of delivering premium sound and performance, creates a powerful synergy that promises to redefine how sound and visuals are experienced.

    This partnership will cater to a diverse clientele, including event organizers, entertainment venues,  corporate clients, educational institutions, and more. By leveraging Pioneer DJ’s cutting-edge audio equipment and Alphatec’s proficiency in designing comprehensive AV solutions, customers can expect seamless integration, superior sound quality, and stunning visuals that will leave a lasting impact.

    Products will be accessible for purchase in the Indian market:

    XDJ-RR – All-in-one DJ system for rekordbox

    The XDJ-RR is an all-in-one DJ system that gives the flexibility to choose how you want to perform. You can plug in a USB drive and play tracks directly or use Link Export mode to access your entire rekordbox library from your laptop. XDJ-RR can be connected to your PC/Mac with a single USB cable to use Performance mode in rekordbox. The XDJ-RR features a seven-inch colour screen that shows you everything you need to know about your tracks, including playback status, BPM, waveform, and more. You can also use dedicated buttons for performance features like Hot Cues, Beat Loop, Slip Loop, and Beat Jump. The XDJ-RR’s mixer features EQs and channel faders that are modelled after those on the professional DJM-900NXS2 mixer.  You can also use Beat FX and Sound Color FX to customize your mixes. Overall, the XDJ-RR is a powerful and versatile all-in-one DJ system that is perfect for beginners and experienced DJs alike.

    OPUS-QUAD – Professional all-in-one DJ system

    The OPUS-QUAD is a new DJ system that offers a fresh approach to design and playability. It features standalone four-deck playback, so you can play four tracks simultaneously, cue up tracks in advance, or leave a  deck free for dropping requests. The OPUS-QUAD has a user-friendly interface with an electrostatic touch module. You can use the 10.1-inch touch screen to quickly search for songs via the keyboard or use Playlist  Bank for quick navigation between playlists. The OPUS-QUAD produces high-quality sound that’s comfortable to listen to for long periods of time. It’s loaded with a high-quality 32-bit D/A converter from  ESS Technology. The evolved effects on the OPUS-QUAD make it easy to add texture and tension to the music and are compatible with rekordbox Performance mode and Serato DJ Pro.

    XDJ-RX3 – 2-channel performance all-in-one DJ system

    The XDJ-RX3 features a new 10.1-inch touchscreen with a high resolution and frame rate. This makes it easier to see everything clearly, including the smooth waveform. The fresh GUI design and a host of new features also make it easier to navigate and mix tracks. The XDJ-RX3 also includes a new Release FX that can be used to instantly change the energy of your mix. Choose from 8 effect types, such as Vinyl Brake,  Backspin, Echo Out, Build Up, Mute, and Ducking. The LCD screen in the centre of each jog wheel indicates the playhead position and you can choose to display artwork for a quick visual reminder of which track is loaded on the deck. The XDJ-RX3 also includes all the effects from the XDJ-RX2, plus an extra 6 Beat FX and two additional Sound Color FX. This means you can play with the full range of effects from the DJM-900NXS2.  Overall, the XDJ-RX3 is a powerful and versatile all-in-one DJ system that offers a wide range of features and functionality. It is a great choice for DJs of all levels who are looking for a system that can grow with their skills.

    CDJ3000 – Professional DJ multi-player

    The CDJ-3000 is a professional DJ multi-player that is powered by a new MPU and packed with specially developed high-quality components and innovative features. It offers a smoother overall DJ experience,  thanks to the MPU which drives the unit and delivers stable performance. The CDJ-3000 also supports rekordbox CloudDirectPlay, which allows you to browse and play all the tracks in your cloud-based library.  In addition to rekordbox CloudDirectPlay, the CDJ-3000 also supports Key Sync and Key Shift. The jog wheel on the CDJ-3000 has been redesigned to feel slicker than ever, with a reduced touch latency. The LCD  screen in the center shows playhead position and artwork for a quick visual reminder of loaded tracks. Versatile DJ multi-player that offers a wide range of features and functionality. It is a great choice for professional DJs who demand the best possible performance and reliability.

    DJM-A9- 4-channel professional DJ mixer

    The DJM-A9 is a next-generation club mixer that delivers crystal-clear, high-resolution sound. It features a  number of improvements over previous models, including new ESS Technology 32-bit high-quality A/D and  D/A converters, increased spacing around the EQ knobs, and high-grade, bright LEDs in the channel section.  The frequency response of the isolators has also been optimized to make the most of the latest music production traits. The DJM-A9 also has a number of new features, including a new colour display that helps you to quickly and accurately understand the status of the selected effect, a horizontal X-Pad for more intuitive control, and three new microphone effects (Echo, Pitch, and Megaphone). It also supports dual USB  Type-B and USB Type-C ports for seamless transitions between DJs and easy back-to-back sets. In addition,  the DJM-A9 is compatible with Stagehand, the industry-first PRO DJ LINK remote management app for front-of-house teams. Overall, the DJM-A9 is a powerful and versatile mixer that is perfect for professional  DJs who demand the best sound quality and performance.

     

  • ITC Sunrise Spices launches limited-edition ‘Swaad Bihar Ka’ range

    ITC Sunrise Spices launches limited-edition ‘Swaad Bihar Ka’ range

    Mumbai: ITC Ltd.’s Sunrise Spices, one of the leading spice brands in East India, today launched ‘Swaad Bihar Ka,’ an exclusive range of spices. These spices come in a unique limited-edition pack featuring Madhubani artwork that was originally hand-drawn by local Madhubani artists. With a deep-rooted commitment to celebrate the essence of the state, with this launch the brand aims to offer not just delectable flavours but also a glimpse into the rich cultural heritage and artistry of Bihar through its products.  

    Backed with research of 2.5 years and basis consumer feedback of over 1000 homemakers these spices have been tastefully developed to bring alive the flavours of local dishes and nuanced traditional recipes that resonate with the consumers of Bihar.

    Some of the spices include Sunrise Rajshahi Garam Masala, Sunrise Kitchen King Masala, Sunrise Meat Masala, and Sunrise Chicken Masala, in the blended spices range and basic spices such as Sunrise Red Chilli Powder, Sunrise Turmeric Powder etc.  

    The distinctive combination of carefully selected spices is meticulously blended, ensuring a perfect harmony of flavours. This not only saves consumers precious time and provides convenience, but also ensures effortless preparation of their favourite dishes. Hence, this range beautifully complements the rich culinary heritage of Bihar. 

    To take the consumer experience a notch higher, each pack of these spices showcases a unique Madhubani painting which is deeply rooted in Bihar’s culture. Sunrise Spices collaborated with four exceptionally talented Madhubani artists renowned for their intricate artwork. The revered artists have created captivating food-themed paintings that represent the exquisite fusion of flavours and artistic expression of Bihar. The packs also come with a unique QR through which consumers can delve into the artistic process and gain deeper insights into the remarkable fusion of food and art represented by ‘Swaad Bihar Ka.’  

    ITC Spices business head Piyush Mishra said, “Swaad Bihar Ka’ holds a special place in our hearts, and we take immense pride in being one of the few brands to have developed a wide array of products exclusively tailored for the state of Bihar. This new range represents ITC’s eternal association with Bihar and how our brand, Sunrise Spices, proudly celebrates the state’s cultural heritage, showcasing authentic flavours deeply rooted in their traditions. With decades of experience in working with spices, we are committed to promoting Bihar’s rich history and culinary treasures through our range of spices. Our aim is to honour the powerful connection between food and heritage, allowing our consumers to not only experience the flavors but also the stories that make Bihar truly special. We are thrilled to invite the people of Bihar on a flavorful journey, as we salute the essence and soul of Bihar through our new offerings. We look forward to delighting our valued customers with the true flavours of Bihar and creating unforgettable culinary experiences.”  

    At the core of ‘Swaad Bihar Ka’ is an unwavering commitment to delighting the discerning palates of Bihar’s consumers. Meticulously crafted, these spices take inspiration from the region’s culinary traditions and recipes. Each product, from the alluring aromas of the meat blend to the versatile flavours of Kitchen King, is thoughtfully designed to cater to the distinct tastes of Bihar’s people and recreate the authentic flavours of the region’s iconic cuisines. Sunrise Spices ensures that high-quality raw materials are carefully sourced, and undergoes stringent testing and quality control processes to maintain a consistent consumer experience.

     

  • ONDC and Proxtera to unlock cross-border B2B prospects

    ONDC and Proxtera to unlock cross-border B2B prospects

    Mumbai:  Open Network for Digital Commerce (ONDC), an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India, forays into international B2B exports with Proxtera coming in as its first international Buyer App.

    Proxtera is the operationalisation of the Business Sans Borders (BsB) initiative led by the Monetary Authority of Singapore (MAS) and the Infocomm Media Development Authority (IMDA). Proxtera is an innovative meta-hub that will connect B2B platforms and SMEs to explore trade opportunities, secure essential financing, and embrace digital transformation through the ONDC Network.

    With the ONDC Network enabling B2B exports, Indian businesses will benefit from increased product visibility and digital access to digital markets. Businesses can eventually expect a seamless experience of being discovered, negotiating the best deal, exchanging relevant documents, completing cross-border payments and managing shipments, all facilitated within a fully digital framework.

    In addition, SignCatch and Rapidor, with Bech.app and placeorder.com respectively, will be among the first seller network participants to join ONDC for international B2B trade, facilitating the reach of Indian products to global markets. Liquid Group, a fintech company within Proxtera’s financial services network, specializing in digital payments, joins as a cross-border payments provider for B2B buyers in Singapore.

    This landmark collaboration cements a clear vision of the future of financial technology, ultimately establishing a globally recognised framework and democratizing access to global trade.

    The ONDC – Proxtera collaboration was showcased during the fourth G20 global partnership for financial inclusion (GPFI) as part of the Global SME Finance Forum, held in Mumbai, India.

    ONDC MD and CEO T Koshy said, “The demonstration today is a step towards enabling digital market access across borders for Indian businesses and SMEs. Proxtera, as the first international buyer app from Singapore, and the roles of SignCatch and Rapidor on the seller side in bridging the gaps between businesses through cross-border trade, are thus highly instrumental in this journey.”

    SignCatch founder & CEO Sumit Duggal further stated, “As the first B2B Seller Platform for International Trade, SignCatch is closely working with ONDC and Proxtera to create a seamless digital highway connecting Bharat’s MSMEs to Global markets by leveraging Secure & Transparent Protocols. Our marquee export Seller platform Bech.app has been built to address the digital transaction needs of global commerce and the coming together of ONDC, Proxtera and SignCatch is a game-changer that would provide a huge impetus to foreign trade.

    Proxtera CEO Saurav Bhattacharyya added, “As the first international B2B buyer app on ONDC, Proxtera is proud to enable new opportunities for SMEs to engage in cross-border trade.  This collaboration is a pioneering step towards democratizing access to international trade for SMEs in India, Singapore and across the globe.  With cutting-edge digital technology from Proxtera, buyers are able to effortlessly discover products and engage in real-time conversations with sellers across different buyer and seller platforms. Together with ONDC, we are simplifying global commerce, breaking down barriers, and unlocking a world of opportunities for B2B SMEs worldwide.”