ITV

Category: MAM

  • ViewNexa survey highlights viewer dissatisfaction with streaming services

    ViewNexa survey highlights viewer dissatisfaction with streaming services

    Mumbai: Nearly half (46 per cent) of viewers do not believe they are getting good value from major streaming services, with nearly a fifth (19 per cent) saying they could do better, according to a survey by Bitcentral’s ViewNexa, the unified workflow solution that simplifies video management, streaming, the consumer application experience, and distribution for media companies and content owners. The findings come from the company’s new report, ‘How to follow the audience: the challenges and opportunities in today’s streaming market.’

    The research shows that under half of older viewers believe they are getting good value from their paid video subscriptions. There is an untapped opportunity to reach and monetize this segment of viewers through advertising. Baby Boomers (59-77-year-olds) would be more likely to watch three ad breaks an hour (44 per cent) than millennials (32 per cent).

    When asked what would make viewers try a new streaming service, over three-quarters (76 per cent) of those asked cited relevant content as the number one reason. Audiences are open to free, advertising-based options, with three-quarters (75 per cent) saying they are interested in trying services like Pluto, Tubi, or Amazon Freevee.

    Netflix’s crackdown on password-sharing has not been popular, creating another opportunity for other streaming subscribers to take advantage of subscriber unrest. Two-thirds (65 per cent) of Netflix subscribers say the crackdown on password sharing has driven them to look elsewhere. Millennials (aged 27-42) say they are most likely to switch, with a third (33 per cent) saying they are very likely to consider other providers.

    “Despite what may seem a crowded marketplace, there is ample opportunity for companies with high-quality content to succeed in the direct-to-consumer streaming market,” said Bitcentral GM Streaming Media Group Greg Morrow. “A lot of the industry conversation is dominated by big streaming services that cater to a mass market, but there are whole swathes of viewers who are more than open to change if the content and price point are right. There is a fantastic opportunity to increase ARPU if providers cater better to the nuances among their audience.”

    ‘How to follow the audience: the challenges and opportunities in the streaming market today’ is available to download at: https://content.bitcentral.com/viewnexa-survey-report

  • LALIGA presents M.O.O.D, a system for monitoring hate on social media

    LALIGA presents M.O.O.D, a system for monitoring hate on social media

    Mumbai: Today, LALIGA presented M.O.O.D (Monitor para la Observación del Odio en el Deporte – Monitor for the Observation of Hate in Sport), an independent tool for tracking the conversation about sport in Spain on social media. Together with Séntesis and GroupM, this new project is part of LALIGA VS Racism and is a further step towards detecting and eradicating discrimination in football and society.

    M.O.O.D. provides a weekly report that audits the level of hate and racism that takes place on social media and is related to LALIGA. It’s an external tool that monitors all the platforms and displays the metrics recorded on each day. The system will generate a rating on a scale of 0 to 10, with 0 representing the lowest level of detected hate, while also indicating the number of participants and the number of messages or conversations involved in these interactions.

    LALIGA executive director Óscar Mayo stressed: “We at LALIGA are committed to measuring hate speech related to sport on social media. It’s another step in our fight to end racism, as we need to know exactly what is being said so we can take action and help tackle hatred both inside and outside of football”.

    Séntisis Intelligence technology analyses language using a semantic engine with more than 50,000 linguistic rules and Artificial Intelligence algorithms, allowing messages to be identified and classified by context and language use. In studying the discourse on social media various criteria are utilised, such as the emotions of users, the different themes within hate speech such as racism, harassment or xenophobia, the volume of mentions recorded and their virality. It also performs a comparative analysis against the second half of the previous season and offers a dynamic dashboard with segregated and accumulated data, broken down by matchday, team, match, region, players and fans, as well as other metrics.

    For the M.O.O.D project, “Séntisis served first as a mirror for the conversation about our sport, but more importantly as a detector of social trends and a catalyst for change,” said Borja González de Mendoza, CEO of the company. “We see M.O.O.D. as an outstanding example of the power of data analysis, as well as being able to listen and identify the social movements that are sweeping over us. All parties involved in the project believe that data has the power to be a catalyst for a message that impacts and influences habits and behaviour. The data is at the core of this message”. Each day, M.O.O.D. will record all the hate comments detected and produce an in-depth analysis based on real-time data from the competition, with the aim of analysing trends over the course of the season.

    LALIGA’s social media channels will also feature this weekly analysis in short videos for all fans to see. One of the aims of this project is to raise societal awareness through the collection of racist and discriminatory comments. The LALIGA team dedicated to this project comprises a diverse, multidisciplinary group, including experts in branding, marketing, communication, and more. They will meticulously assess each situation on a case-by-case basis and decide on the necessary actions.

    GroupM CSO Ícaro Moyano said, “A project like M.O.O.D is an excellent opportunity to give added depth to LALIGA’s mission and to prove the importance of sport as a driver for social transformation in our country. Few phenomena have the mobilising power of football, and while M.O.O.D will show us uncomfortable and even intolerable voices, we will also observe, detect and support the discourse that will help us achieve a more inclusive and egalitarian society”. Moyano believes that “society expects brands to take a role within it, to take sides and make decisions to advance rights in the country. With M.O.O.D., LALIGA continues on this path of engagement with its audience”.

     

  • Art-E bags the D2C mandate for VIP Industries

    Art-E bags the D2C mandate for VIP Industries

    Mumbai: Art-E Media Tech, India’s leading creative media and MarTech agency, is delighted to announce its newest collaboration with VIP Industries. In this exciting partnership, the agency will take charge of the design, development, and management of websites and D2C platforms for various brands under the VIP Industries umbrella. Established in 1968, VIP Industries is Asia’s largest and amongst the world’s leading manufacturers and retailers of luggage, backpacks, and handbags. It supplies to over 45 countries.

    This milestone collaboration is set to redefine the way VIP Industries connects with its customers. By harnessing Art-E’s expertise in Martech, Creative Technology, UI/UX and eCommerce solutions, VIP Industries aims to elevate its online presence and provide a seamless, immersive shopping experience for its global customer base.

    VIP Industries head of marketing  Praful Gupta said ‘We chose Art-E for their ability to not just develop but also bring upon various facets of martech to the fore. Our new websites seek to capture what each individual is seeking, so as to tailor make them to suit every need with speed. Our digital-first approach is well aligned with our customer-first attitude.

    VIP Industries head of digital marketing Suyash Dongre added “We are looking forward to benefiting from Art-E’s capabilities to understand the user journeys of our customers that lead to a result-driven digital experience.

    Art-E chief digital officer Preetesh Chouhan was expectedly elated. “VIP Industries is a VIP win for us. It strengthens our claim of being one of India’s finest martech companies; a claim built on our multi-stack capabilities over the last few years. Really excited for the opportunity to build some world-class platforms for a world-class client.

    Art-E Mediatech Pvt. Ltd. as an integrated marketing & technology agency fuses creativity & martech for their brands in India and across borders. They have offices in Delhi, Noida, Bengaluru and Mumbai covering all aspects of digital marketing. They work with industries spanning mobility, consumer durables, FMCG, heavy industries, and e-commerce among others. Their core services are social media marketing, content creation, and marketing, media buying and planning, TVCs, product and technology development, and design services.

  • Fitelo ropes in Bhumi Pednekar for social media campaign #GetFitWithFitelo

    Fitelo ropes in Bhumi Pednekar for social media campaign #GetFitWithFitelo

    Mumbai: Fitelo, a psychology-driven wellness and fitness platform has launched its social media campaign #GetFitWithFitelo featuring Bollywood actress Bhumi Pednekar. The actress shares her fitness journey in the campaign video and answers some of the most critical questions on fitness.

    The strategic association with Pednekar is to highlight the role of lifestyle correction and dietary changes to make fitness fun and natural.

    Pednekar has undergone a remarkable transformation and her journey is an inspiration to many. As part of Fitelo’s social media campaign, the actress emphasizes the importance of striking a balance between diet and workout while indicating that diet accounts for 80 per cent role in an individual’s weight loss journey. Further, she also talks about food cravings and cheat meals to reward one’s commitment to the weight loss journey.

    According to Pednekar, body shaming can be used as a weapon for motivation, confidence, and determination toward their goals, and it is important to love and accept one’s body to make the journey easy and enjoyable. Bhumi highlights the need for personalized diet plans to match different body types. She further indicates the need to seek guidance from a nutritionist or dietician for long-term results.

    The campaign will run in multiple formats across the brand assets and social media channels.

    Bollywood actor, Pednekar said, “Embarking on a fitness journey is not just about shedding pounds; it’s a transformative experience that involves embracing a healthier lifestyle. Through the #GetFitWithFitelo campaign, I’m excited to share my own fitness journey and emphasize the importance of balance, self-acceptance, and personalized nutrition plans.”

    Fitelo co-founder & CEO Sahil Bansal said, “We are thrilled to associate with Bhumi Pednekar and motivate people to remain fit and healthy by adopting simple diet plans. At Fitelo, we are driven by an unwavering passion to revolutionize the fitness industry and encourage individuals to achieve their health goals. We do not recommend any fad diets, medicines, or supplements but analyse each customer’s unique nutrition and fitness requirements and help them achieve their fitness goals by focusing on habit formation and lifestyle correction.”

    Fitelo has served 50,000+ customers across 50 countries and helped them manage deficiencies and diseases, such as obesity, PCOD, thyroid, and hypertension, among others. Leveraging a trifecta of technology, nutrition, and behavioural sciences at its core, Fitelo has witnessed 5X growth in users in the last one year.

     

     

  • Levi’s launches new campaign ‘For Now, For A Lifetime’

    Levi’s launches new campaign ‘For Now, For A Lifetime’

    Mumbai: It takes just seven seconds to turn a “yes” into a “no”, before a decision made from instinct gives way to logic, reason, and hesitation. Every experience born from saying “yes” opens something hidden within each of us, unlocking something new– from what moves us, what makes us and even what we can’t stand. Today, the iconic Levi’s® brand launched its campaign “For Now, For A Lifetime” that celebrates these moments and how they go onto be memories that stay with us, and ultimately shape each and every one of us.

    The brand’s “For Now, For A Lifetime” campaign captures what following your instinct looks like. The film, inspired by real-life moments and instances, starts with Deepika Padukone sneaking away from a set, hopping into an auto-rickshaw and disappearing into the night. Her impromptu adventure becoming the thread that ties together characters’ experiences from ordinary to extraordinary moments, capturing a spectrum of emotions from joy, to the rush, laughter, but also the calm and bittersweet.

    In pairing a dark denim shirt and lighter high-loose jeans or a perfectly coordinated, jumpsuit like look, Deepika Padukone brings a fresh & modern take to denim in this new campaign. Anchored by iconic product – timeless, but always on trend blue jeans, the for-all-seasons trucker jacket and a wide range of much-loved graphic tees.

    “The ‘For Now, For A Lifetime’ campaign is an embodiment of what it truly means to Live in Levi’s® and how our product is so deeply woven into our consumers’ lives. This campaign, featuring Deepika Padukone, is a celebration of moments when you can truly be your most authentic self. Enabling this for our consumers is what we strive to do, from how we create our product to how we bring it alive for our consumers,” said Levi Strauss & Co senior VP & managing director South Asia-Middle East, Africa and Non-EU markets (SAMEA) Amisha Jain.

    The campaign is a showcase of the brand’s new offerings. Expanded ranges of relaxed & baggy fits for men & women, Overdyed & coloured jeans play into consumers looking to denim as an extension of their self-expression. From cargo pants to chinos, varsity jackets to sweatshirts and pretty blouses for her to statement shirts for him, the Levi’s® brand continues to build on its product legacy and heritage while meeting constantly evolving fashion-conscious consumers with on-trend & relevant products.

  • Efficacy Worldwide goes on an expansion spree

    Efficacy Worldwide goes on an expansion spree

    Mumbai: Efficacy Worldwide, the dynamic and visionary advertising and marketing agency, is proud to announce its strategic expansion into multiple markets across India and opens its first international office in Singapore. This move marks a significant milestone in Efficacy’s journey towards becoming a global leader in the industry.

    Efficacy Worldwide, which was established in 2021, has extended its footprint beyond its Gurugram headquarters to key cities, including Mumbai, Bangalore, Kolkata, and Lucknow and in the international market. This expansion allows the agency to better serve clients across the nation and tap into diverse regional markets.

    Breaking new ground, the agency has opened its maiden international office in Singapore. This strategic move not only signifies the agency’s commitment to international growth but also lays the foundation for future operations in South Asian markets and the Middle East.

    To support the expansion, Efficacy has expanded the roles of the founding team and bolstered its leadership team, welcoming several accomplished professionals to ensure continued success and innovation:

    The founding team, Vishnu Sharma and Sapna Sharma assumed additional responsibilities, more diverse functions, and larger portfolios.

    Nazda Khan continuing to lead business development as chief growth officer.

    Saumya Agarwal joins as the head of the West and South business, bringing extensive industry expertise to drive growth in these regions. He has joined Efficacy from Nykaa where he was working as associate vice president, marketing & communication.

    Apoorva Snehil Katyayen shoulders the role of business head, responsible for leading U.P. and tier II cities and strengthening the agency’s presence in emerging markets.

    Ravindra Singh, who has been with Efficacy for more than two years, has expanded his role to head the North and East markets, in addition to leading national delivery efforts.

    Arijit Ray takes the helm of the Kolkata office, reporting to Ravindra Singh, to spearhead strategic initiatives in the East.

    Karishma Sharma, who has been instrumental in driving business development, will continue to do so along with spearheading the growth in the influencer marketing vertical as well as guiding the agency’s e-gaming initiatives.

    Shubham Sharma will oversee the digital vertical for the agency across India, hand in hand with the key leadership team, and will fuel new tech initiatives. Shubham has been with Efficacy since the inception days.

    Tushar Sharma remains focused on building the communication vertical, securing creative wins, and driving innovation. He has been associated with the agency for close to two years.

    Efficacy Worldwide founder & CEO Vishnu Sharma shares, “This expansion marks the first step in realising our vision to become the first and largest Indian agency to go global and sign on Indian-origin international businesses. It reflects our unwavering commitment to providing exceptional services and success for clients on a global scale. We are excited to broaden our horizons and find clients in new markets. Limitless possibilities lie ahead, and we’re going to make the most of them to continue trailblazing in the advertising and marketing industry.”

  • How Successful Entrepreneurs can Ignite the Passion in Young Innovators

    How Successful Entrepreneurs can Ignite the Passion in Young Innovators

    Mumbai: The entrepreneurial journey is not only a path to building successful businesses but also a source of  inspiration for aspiring young entrepreneurs. Witnessing the transformation and revolutionizing of a  business can ignite the fire within them to embark on their own ventures. In this article, we will explore  how the entrepreneurial journey of revolutionizing a business or company can serve as an inspiration to  young entrepreneurs, motivating them to pursue their dreams and make a difference.

    1. Vision and Purpose:

    The entrepreneurial journey begins with a vision and purpose that extend far beyond monetary gains.  When young entrepreneurs witness the transformative path of a business owner propelled by a crystal clear vision and an unwavering sense of purpose, it ignites a spark within them to dream bigger and reach  for loftier goals. They comprehend that triumphant entrepreneurs are motivated not solely by financial  gains, but also by the fervent aspiration to effect positive change and leave a profound impact on the  world.

    2. Overcoming Challenges:

    Revolutionizing a business is a journey riddled with challenges. Young entrepreneurs frequently encounter  obstacles and setbacks of their own. However, observing the unwavering determination and resilience of  seasoned entrepreneurs who have triumphed over adversities can be an incredibly inspiring experience.  It serves as a reminder that setbacks are an inherent part of the entrepreneurial process and that the keys  to success lie in unwavering determination and the ability to adapt and pivot when faced with obstacles.

    3. Embracing Innovation:

    Revolutionizing a business requires a mindset of continuous innovation. Young entrepreneurs are inspired  by the stories of entrepreneurs who have disrupted industries through innovative ideas and approaches.  Witnessing the impact of innovation on a business encourages them to think creatively, challenge the  status quo, and seek out unique solutions to problems. It motivates them to push boundaries and explore  new possibilities in their own ventures.

    4. Creating a Positive Impact:

    Entrepreneurs who prioritize making a positive impact through their business serve as powerful  inspiration for young entrepreneurs. Observing the transformative journey of an entrepreneur who has  successfully aligned their business with a social or environmental cause ignites a profound sense of  purpose and responsibility within the younger generation. It prompts them to transcend the pursuit of  mere profits and instead contemplate the broader implications their ventures can have on society. This

    inspiration propels young entrepreneurs to think innovatively and consider how they can leverage their  businesses to create meaningful change and contribute to the betterment of the world.

    5. Learning from Failures:

    Failure is an inescapable part of the entrepreneurial journey. Young entrepreneurs can find inspiration in  the stories of established entrepreneurs who have experienced failures and setbacks but have used them  as stepping stones to success. Witnessing how entrepreneurs have learned from their mistakes, adapted  their strategies, and ultimately achieved their goals instills a sense of resilience and determination in  young entrepreneurs.

    6. Mentoring and Paying It Forward:

    Seasoned entrepreneurs who have revolutionized their businesses frequently assume the roles of  mentors and role models for aspiring young entrepreneurs. They willingly impart their wealth of  knowledge, experiences, and insights, offering invaluable guidance and unwavering support to the next  generation. Observing the genuine generosity and eagerness of successful entrepreneurs to give back and  assist others serves as a profound inspiration for young entrepreneurs. It ignites within them a deep desire  to follow in their footsteps and extend a helping hand to others once they achieve their own success.

    Conclusion:

    The journey of revolutionizing a business can inspire young entrepreneurs. Seeing the vision, purpose,  resilience, innovation, impact, and mentoring of successful entrepreneurs ignites their passion. By sharing  their stories, established entrepreneurs inspire and empower the next generation, creating a ripple effect  of innovation, positive change, and entrepreneurial success.

    The author of this article is Renucorp MD, entrepreneur & philanthropist Vaibhav Wankhede.

  • “Shoonya is at the forefront of a revolution in the Indian trading landscape”: Shoonya by Finvasia’s Sarvjeet Virk

    “Shoonya is at the forefront of a revolution in the Indian trading landscape”: Shoonya by Finvasia’s Sarvjeet Virk

    Mumbai: Shoonya by Finvasia is India’s leading multi-asset trading platform, co-founded in 2013 by brothers – Sarvjeet Virk (MD) and Tajinder Virk (CEO), also ex-Wall Street professionals. The vision behind Shoonya is to empower Indian traders and investors by enabling them to make smart financial decisions and achieve investment goals through an innovative and user-friendly trading platform. Finvasia is a regulated financial institution that provides a secure, reliable and credible trading platform for its customers.  

    Sarvjeet, along with his brother Tajinder Virk, has established an ecosystem which is disrupting the financial sectors globally. He had the vision to offer innovative and real-time end-to-end financial solutions that cater to the needs of all investors, regardless of their experience level. Thus, Shoonya was set up with the aim to make investing accessible and affordable for everyone through the Zero Commission model, a customer-first approach to investing and an innovative multi-asset platform that offers cutting-edge tools and advanced compatibility features.

    Indiantelevision.com caught up with Sarvjeet Virk in an email interaction, where he shares additional insights on the company.

    Edited excerpts

    On Shoonya claiming to be a ‘True Zero Trading Platform’

    Shoonya is at the forefront of a revolution in the Indian trading landscape. Since its inception, we have focused on providing traders with affordable trading solutions that democratize trading and encourage more people to become traders. From process innovation offered through our Zero Commission model to AI-led technological innovation, Shoonya has disrupted the trading community in India and created a positive impact for the investors at large.

    Our Zero-Commission model not only sets us apart from the competition but also makes us a ‘true zero trading’ platform. We brought process innovation to the Indian trading landscape with the Zero-Commission model with 16 zero charges, eliminating brokerage fees, clearing charges, and hidden costs. We have made investing accessible and affordable for every individual, irrespective of their investment size or experience level. This disruptive approach has not only attracted a vast user base but also empowered countless investors to participate in the financial markets confidently, democratizing trading like never before.

    On the other hand, we have led technological innovation with the industry-first AI-powered analytic tool that enables our customers to anticipate market movements, make well-informed decisions, and optimize their portfolio performance. It utilizes AI and machine learning to analyze extensive credible data of up to 1500 Indian scrips, providing predictive analysis and colour-coded signals for traders across many time horizons. It helps traders manage their risks and exposures, understand market volatility and optimize risk-reward ratios for robust strategies and save valuable time on research.

    On the I Know First association enhancing the decision-making capabilities of traders

    At Shoonya, we aim to empower traders with an innovative and user-friendly trading platform that enables them to make informed decisions and achieve their investment goals. Taking this vision forward, we partnered with I Know First, a globally-renowned AI-powered market analytics platform. With this partnership, we have introduced the country’s first AI-based feature to predict market movements and signals for different stocks.

    The AI-powered platform provides analytics for up to 1500 Indian scrips, which includes stocks and indices from NSE and BSE. Our customers get the benefit of an AI-powered analytics view for all types of capitalization ranging from small to mid to large, helping them decide whether to hold, create or exit positions. The cutting-edge tool enables users to make informed decisions and optimize their portfolios.        

    On the customer responding to IKF and AI-driven trades showing an uptick on the platform

    I Know First seems to be slowly but surely gathering attention by the platform users. AI model analysis is done on market indices to give wider perspective to our clients.

    I Know First brings powerful AI based deep learning technology to the Indian traders. The Predictive Algorithm’s ability to identify the best opportunities and stock picks on a daily basis using extensive data research and analysis is unparalleled. The I Know First AI algorithm is being trusted by the world’s leading hedge funds, investment houses, banks, family offices, brokerage firms as well as high-net-worth individuals, allowing them to gain a competitive edge. This is a powerful feature for every Indian trader and it goes beyond the traditional advisory methods. We are confident that I Know First’s cutting-edge technology combined with Shoonya’s customer-centric approach will revolutionize the investment strategies of Indian traders. I Know First presents users with colour-coded Signals that enable easy interpretation of market movements and quick trading decisions. The dark green (BUY) and red (SALE) signals indicate strong market trends, while the light green and red signals represent weaker signals. I Know First’s Instant Heat maps is a predictive algorithm that allows you to generate instant heat maps for stock market forecasts across different time horizons of 3Ddays, 7Days, 14Days, 1Month, 3Months, and 1Year periods.

    Furthermore, Shoonya’s clients can even analyze their existing holdings and make smarter decisions to rebalance portfolio based on investment strategies.

    Uptick:

    This feature was rolled out specifically for the users of the web version, and they are currently undergoing a free version. As a result of which the users are sampling the product. Given the positive adoption of the web users, we expect an uptick on the app version of I Know First.

    On the market potential Shoonya is targeting and any aims for projections for 2024

    As of July 2023, India has an astounding 123.50 million Demat account holders, which is our target audience. We are targeting everyone from newcomers and passive investors to active traders, intra-day traders and long-term investors. Our Zero Commission model, along with our customer-first approach, is making investing accessible to everyone, empowering them to participate in the financial markets confidently.

    We see some level of saturation in the metro cities with regard to opening of Demat accounts and rightly so, because the entire fintech world is targeting the same population. We see tier 2, 3 and 4 cities as our target markets and mostly in our opinion the next wave of growth of demat accounts will come from here. These markets also serve as hotbed for fulfilling India’s financial inclusion goals.

    Specific to the Company goal, we’re aiming to be among the top 10 brokers in the next 18 months based on the number of active clients.

    On Shoonya breaking stereotypes in the broking industry in India

    By design Shoonya was envisaged as a 0 brokerage business. The highest value of such a 0 brokerage model is derived by people who trade very frequently, which would encompass intraday traders & F&O traders. Given that our focus is on this segment, as mentioned earlier we’ve introduced I Know First feature to empower data based decision making, by unlocking the power of AI & ML. Further, we will soon be introducing the Account Aggregator onboarding module, where clients can share their declared accounts, with us for a seamless onboarding process. The earlier bottleneck where clients had to manually submit 6 monthly bank statements, will be eliminated and the onboarding process will be digitized.

    On the company revenue for FY 23

    Year end 2023, Shoonya witnessed a YoY growth of 150%. The year 2023-2024’s expected growth pattern is even better than that of the previous year based on Q1. The upswing is a resultant of better growth led by acquisitions and surge in account openings along with trading volumes till date. We anticipate high revenue as we continue to focus more on new product and features for clients.

    On the active user base currently and key insights witnessed on the app

    Currently our active user base is close to 1,50,000 users. Interestingly, we’ve seen an over 300% rise in customers in the age group of 0-24, in Q1 2023-24 compared to Q1 2022-23. Similarly, there is an over 200% rise in the age groups of 25-34 & 35-44 respectively, in the same period.  

  • Go beyond borders: How car sharing is revolutionising World Tourism

    Go beyond borders: How car sharing is revolutionising World Tourism

    Mumbai: In a world increasingly defined by connectivity and sustainability, car sharing has emerged as a transformative force in the travel industry. Travelers are no longer limited by the confines of traditional transportation options; instead, they are embracing the freedom and flexibility that car sharing services provide. Let’s explore how car sharing is revolutionising world tourism and why Zoomcar stands out as a strong platform in this travel revolution.

    1. Embracing Local Experiences

    Car sharing allows travellers to immerse themselves in local cultures and explore off-the-beaten-path destinations. Tourists can now venture into remote villages, navigate scenic routes, and indulge in authentic culinary experiences with ease. This shift from guided tours to self-driven adventures enhances the overall travel experience and fosters a deeper connection with the places visited.

    2. Flexibility and Convenience

    Gone are the days of rigid itineraries and strict schedules. Car sharing offers the flexibility to change plans on a whim. Whether you want to extend your stay in a picturesque town or spontaneously discover hidden gems, having a car at your disposal empowers you to explore at your own pace.

    3. Eco-Friendly Travel

    The travel industry is increasingly focused on sustainability, and car sharing aligns perfectly with this ethos. By reducing the number of vehicles on the road, car sharing minimizes carbon emissions and contributes to a greener planet. Tourists can now explore with a clear conscience, knowing they are making environmentally responsible choices.

    4. Cost-Effective Travel

    Car sharing can also be a budget-friendly alternative. Travelers can split the cost of rentals among friends or family members, making it an economical choice for group trips. Additionally, car sharing eliminates the need for expensive taxi rides or multiple rental cars during a single journey.

    5. Freedom to Roam

    Car sharing liberates tourists from the constraints of public transportation schedules. It opens up opportunities to explore remote national parks, traverse scenic coastlines, and access attractions that might be otherwise challenging to reach. The sense of adventure that comes with driving your own car enhances the journey itself.

    6. Integration of Technology

    The rise of car-sharing platforms like Zoomcar is closely tied to advancements in technology. These platforms offer user-friendly apps that allow travellers to book, locate, and unlock cars with ease. GPS navigation, real-time tracking, and in-car connectivity enhance the overall experience and ensure a smooth journey.

    7. Safety and Reliability

    Car sharing companies like Zoomcar prioritize safety and reliability. Their vehicles undergo regular maintenance and are equipped with safety features, providing peace of mind to travellers. Additionally, customer support and assistance are just a phone call away in case of any issues.

    8. Community Building

    Car sharing fosters a sense of community among travellers. Sharing a car with locals or fellow tourists can lead to valuable interactions, recommendations, and even lifelong friendships. It’s a unique way to connect with people and create lasting memories.

    Zoomcar, a pioneer in the car-sharing industry, has consistently stood out as a strong platform for travellers. With a wide range of vehicles to choose from, transparent pricing, and a seamless booking process, Zoomcar has earned the trust of millions of travellers worldwide.

    In conclusion, car sharing is transforming the way people explore the world. It offers a plethora of benefits, from flexibility and cost savings to sustainability and immersive experiences. Zoomcar, with its commitment to customer satisfaction and innovative technology, remains a top choice for travellers looking to embark on unforgettable journeys beyond borders. So, if you’re planning your next adventure, consider the freedom and possibilities that car sharing can bring to your travel experience.

  • Ganesh Chaturthi inspires Mumbai Traffic Police’s initiative for safer streets

    Ganesh Chaturthi inspires Mumbai Traffic Police’s initiative for safer streets

    Mumbai: In a unique and innovative effort to address the issue of reckless behaviour on the road and promote traffic safety, Mumbai Traffic Police joined forces with Marolcha Maurya, one of Mumbai’s beloved Ganesh Chaturthi pandals. The collaborative initiative sought to harness the power of one of India’s most cherished festivals to inspire a change in how Indians approach road safety.

    During this year’s Ganesh Chaturthi festival, Marolcha Maurya, with the creative support of FCB Ulka, introduced a captivating and thought-provoking concept to draw attention to traffic safety. The centrepiece of the pandal was Lord Ganesh himself, who was depicted wearing a seat belt, setting an example for all to follow. Additionally, his faithful vaahan, the mice, were adorned with bike helmets, emphasising the importance of protective gear.

    FCB Ulka played a pivotal role in creating an engaging activation that complemented the theme of the pandal. They rewrote the popular prayer “Sukh karta, dukh harta” to incorporate the message of traffic safety. Devotees were given booklets containing the revised prayer, encouraging them to sing it during the festivities. This transformed the religious mantra into a powerful reminder of the significance of following traffic rules. The underlying message was clear: If Lord Ganesh adheres to traffic rules, so should you.

    Traffic Police Mumbai joint commissioner Shri Pravin Padwal praised the initiative, saying, “Citizens should follow traffic rules. It is for their own safety. What I like about this Road Safety Aarti is that through a traditional tune, you get to know about the traffic rules. I hope people get inspired and start following all traffic rules all the time.”

    FCB Ulka executive creative director Shailesh Khandeparkar, shared his insights about the innovative campaign, stating, “Most humans will do things out of fear of God. We just added our little twist to it, asking people to follow traffic rules for the love of God. And as it is based on a popular prayer, it is easily hummable, making it easy for everyone to follow the rules.”

    The collaboration between Marolcha Maurya and the Mumbai Traffic Police is an inspiring example of how tradition, culture, and creativity can be harnessed to address pressing social issues. It demonstrates that change is possible when we all unite for a common cause. As Indian citizens continue to enjoy the festivities of Ganesh Chaturthi, they are reminded that even during celebrations, safety on the road should not be forgotten.