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Category: MAM

  • Synology unveils advanced media solutions at Broadcast India 2023

    Synology unveils advanced media solutions at Broadcast India 2023

    Mumbai:  Synology, a global leader in delivering comprehensive IT solutions that span edge, core, and cloud environments, is showcasing its range of complete data management solutions for the media and entertainment industry in India at Broadcast India 2023 between 8-10 October 2023, at the Jasmine Hall, Jio World Convention Centre, Mumbai.

    Targeted at filmmakers, photographers, musicians, or those involved in visual effects or broadcasting, Synology storage solutions, building on a harmonious fusion of human creativity and technological innovation, envisions a world for content creators where their creativity knows no bounds.

    Synology sales manager for India Russell Chen said, “As the media and entertainment industries continue to thrive and evolve, their ever-increasing demands for large-volume data management, secure storage, and comprehensive solutions that enable seamless sharing with external partners are becoming more pronounced. ” He adds, “Over the last three years in India, Synology’s revenue share from the media and entertainment sector has increased from 10% to an impressive 20%-30% of our regional revenue. This substantial growth underscores our success in catering to the evolving needs of the media and entertainment industry”.

    Synology, a trusted choice for esteemed media companies such as BBC Media Action in the UK and RUN Studio in the US, delivers precise, tailored, global-scale solutions to bolster the creative workflows within the media and entertainment industry. Moreover, the company cultivates strong partnerships with its media and entertainment clients, including those in India.

    In India, Synology collaborates with acclaimed photography professionals and the prestigious Pixel Village Academy in Pune. This academy harnesses Synology storage solutions for content creation, collaboration, and future-proofing data protection. Furthermore, it imparts essential knowledge to its photography students regarding the significance of data ownership and the necessity of asset backups. Conversely, an esteemed Bangalore-based animation studio that played a pivotal role in the beloved LEGO movie production uses Synology as its primary storage solution provider. Synology ensures the on-demand provision of reliable and scalable data to fuel the studio’s creative animation endeavours.

    To serve these illustrious customers effectively, Synology offers tailor-made storage management solutions, addressing their unique requirements and empowering them to transcend data limitations, ultimately unleashing their boundless creativity.

    Comprehensive media file storage ownership

    In the flourishing media industry, there is an increasingly urgent demand for efficient large-volume data storage management. In response to this need, Synology presents petabyte-scale solutions that redefine storage. The solutions offer high density, exceptional scalability, and unmatched high availability, all accessible through an intuitive and license-free portal-DiskStation Manager. Comprehensive data integrity and protection capabilities, seamlessly integrated, ensure peace of mind for customers.

    Revolutionise editing efficiency and facilitate seamless collaboration

    Online editing plays a pivotal role in the fast-evolving media and entertainment business. Synology introduces a new era of editing efficiency with high-speed online editing and all-flash storage solutions. Supporting network capacities of 10GbE, 25GbE, and more, Synology empowers professionals in this dynamic industry with seamless, lightning-fast capabilities, propelling their workflows to new heights of productivity.

    Unlock Media File Sharing at Unprecedented Speeds

    In an era where global collaboration is vital, companies, especially those in post-production and design studios, require seamless connectivity. Synology unveils the Presto File Server, offering an unparalleled leap in file transfer speeds. Leveraging Synology’s exclusive SITA technology, users can effortlessly share media files across borders, experiencing a remarkable 68-fold speed increase compared to traditional FTP and HTTP methods. This innovative solution revolutionizes cross-border collaboration, making it faster and more efficient.

    Robust Backup and Archiving: Guarding Against Threats

    Ransomware threats are of utmost concern, particularly within the data-centric media and entertainment industry, where data is a paramount asset. Synology’s security solutions, including Secure SignIn and Security Advisor, play a vital role in enabling customers to protect their invaluable data. Synology consolidated backup and instant recovery solutions running on Synology NAS safeguard digital assets through comprehensive file and block-level backups, near-instant data protection with snapshots, and optimized storage efficiency with Synology’s advanced deduplication technology.

    “We invite the media, broadcast, and entertainment businesses, channel partners, organizations, and industry associations to visit Synology at Broadcast India 2023 and witness the future we offer for content creators in India,” said Russell Chen, Synology India sales manager.

     

  • Olay’s #STEMTheGap spotlights need for female STEM role models in India

    Olay’s #STEMTheGap spotlights need for female STEM role models in India

    Mumbai: Did you know that India boasts the world’s highest number of female STEM graduates at a commendable 43 per cent? However, the stark reality is that only an estimated 14 per cent of them are part of the STEM workforce. These numbers underscore a significant dropout after education & workplace gender gap that urgently needs addressing. Deep-rooted gender stereotypes link STEM fields to men, steering women toward traditional household tasks. Early exposure to these stereotypes dissuades young girls from exploring STEM, resulting in a scarcity of female representation. The absence of prominent female role models and mentors compounds the issue, dissuading even those who initially venture into STEM careers. The dearth of female role models often leads women to drop out, perpetuating the gender gap in STEM.

    For decades, Procter & Gamble’s legacy skincare brand Olay, a brainchild of chemist Graham Wulff, has maintained a deep understanding of women’s changing needs through science since its inception. Olay is not only deeply rooted in research and development but strongly believes in gender equality. With a 50/50 female-to-male management split in the region, it also helps eliminate gender bias inside and outside of the workplace. Led by a female R&D leader – Chandrika Kasturi, Olay’s R&D team is over 250 strong and comprises of more than 50 per cent female scientists.

    In March 2023, Olay India commissioned a survey and the findings attested to the fact that due to a lack of female role models, young girls are found to not pursue a career in STEM. 81 per cent of the respondents dropped out due to the lack of female role models who can pave the way for success. Whereas 88 per cent said having female role models who are excelling in the workplace would influence them to go back to a career in STEM. Overall, 91 per cent of respondents said having a female role model is crucial to staying in a STEM career.

    In 2021, Olay launched #STEMtheGap in India, aiming to address the STEM gender gap. The campaign garnered 10 million views and an 80 million reach, a record for Olay India. Beyond awareness, Olay invested Rs 30,03,026 in scholarships and learning tools for over 250 underprivileged girls in partnership with LEAD School. Within a year, there’s been a notable rise in STEM scores across all scholars.

    This year, the new instalment of Olay’s #STEMTheGap initiative aims to shed light on the glaring absence of female mentors and role models. Ahead of this year’s International Day of the Girl Child, Olay will begin the next leg of its 10-year program. As a brand rooted in scientific innovation and a deep connection with women, Olay India is taking meaningful steps to provide young girls with mentorship and role models through the following three initiatives:

    A powerful film: The brand has unveiled a hard-hitting digital film in collaboration with acclaimed filmmaker Anand Gandhi. The film delves into India’s rich history of remarkable women in STEM and pays homage to the enduring legacies of luminaries like Dr. Anandibai Joshi, Kamala Sohonie, Dr. Janaki Ammal, Kalpana Chawla, among others, showcasing their inspiring journeys. It highlights the urgent need for more female role models in STEM today. The film also sheds light on the societal biases that deter young girls from pursuing STEM careers, emphasizing the crucial role of female mentors.

    The AI-SHU Virtual Mentor: The brand has also launched the beta version of a web-based virtual chat mentor that will offer guidance and information to aspiring young girls seeking to enter the world of STEM—and a wonderful supplement to Olay’s mentorship program. This virtual chat mentor has been created with the help of successful women in different STEM fields in India such as Shannon Olsson (founder and global director of the echo network), Swarna Manjari (communication designer), Dr. Vandana Prasad (community pediatrician and public health professional), Tarunima Prabhakar (tech and policy research at Tattle Civic Tech and Carnegie India), to name a few, to provide the user with knowledge, resources, and encouragement on their journeys.

    Mentorship with vLookUp: In collaboration with vLookUp, Olay has joined forces to offer a platform connecting female students in higher education with STEM mentors online. Over 300 sign-ups have been recorded in the past year, with carefully chosen participants engaging in four-month mentorship programs facilitated by volunteers from P&G and partner companies. This program completes the mentorship journey from virtual mentorship to meaningful connections with experts in the field.

    STEM Scholarships: To encourage future women in STEM, Olay continues to partner with LEAD, India’s premier school EdTech provider, to sponsor STEM scholarships to over 250 underprivileged girls. These scholarships empower girls across India by providing financial support for STEM education and career development.

    Despite the growing availability of STEM jobs in India, it remains essential to motivate and support Indian girls in pursuing STEM education for their active involvement in future employment opportunities. Olay is committed to fostering change and providing equal opportunities for girls in India. Since 2021, the brand has been sponsoring tuition fees, tablets, and data packs for girls across six states. The revamp of Olay’s #STEMTheGap initiative is a comprehensive campaign, with the film launched on various platforms, aiming to challenge stereotypes and inspire girls to break barriers and pursue STEM careers.

    Speaking on the second leg of the campaign, Procter & Gamble (P&G) Sr VP, skin & personal care – Asia Pacific, Middle East & Africa Priyali Kamath said, “For decades, Procter & Gamble’s legacy skincare brand Olay has maintained a deep understanding of women’s changing needs through science. At Olay, we understand the critical importance of female role models in the STEM field, and our commitment to bridging the gender gap is unparalleled. This year’s theme, centered on the significance of role models and the introduction of mentorship initiative, highlights our commitment to ensuring every young girl knows that she can be the next leader in her field. Through initiatives like #STEMTheGap and our commitment to gender equality, we are working hard to double the number of women in STEM by 2030 and create a more inclusive and equitable future. We’re proud to recognize and support the next generation of women in STEM who will one day be making history in their respective fields, and become role models for young girls in the future.”

    Publicis Groupe Southeast Asia chief creative officer Ajay Vikram said, “There are many accomplished women leaders in STEM in India today. Yet, a ‘lack of mentors’ is often cited as a big reason why so few women make a career in STEM. This got us thinking. How do we not just celebrate the achievements of women in STEM, but actually be useful to be there at the very moment when needed, a friend and guide to any girl or woman looking for answers as they stand at the crossroads of choosing their path forward. Technology came in handy as a way to help, but we can’t wait to see how much more AI-SHU can do to help women find their way to a future of their choosing.”

    The underrepresentation of women in STEM fields with very few female role models to look up to, causes fewer and fewer women to join these fields and many even dropout due to lack of external motivation. Olay’s unwavering dedication to overcome this challenge as a brand that maintains a deep understanding of women is brought out through the various studies and surveys it has conducted to start different initiatives for uplifting and supporting women in STEM.

  • Federal Bank, News18, Tata Trusts launch ‘Sanjeevani’ Cancer awareness movement

    Federal Bank, News18, Tata Trusts launch ‘Sanjeevani’ Cancer awareness movement

    Mumbai: Federal Bank Hormis Memorial Foundation and News18 Network, with  Tata Trusts as a knowledge partner, unveiled a collaborative initiative ‘Sanjeevani – United against cancer’  in an event in New Delhi. ‘Sanjeevani’ seeks to combat the pervasive fears associated with cancer while emphasising the significance of early detection as a key factor in successfully overcoming the disease.  

    At the inaugural event of ‘Sanjeevani’, Union Minister of Health and Family Welfare Dr Mansukh L  Mandaviya emphasised India’s commitment to affordable cancer treatment. He stated, “Out of the 90  medicines for cancer, India offers 42 at the most affordable rates. Our approach is holistic and multi-pronged – focussing on expanding cancer hospitals, and tertiary care facilities, enhancing medical education and bolstering health infrastructure through initiatives like Ayushman Bharat. This initiative will lead to discussions and deliberations. Send a note on it to us, so we can track the suggestions coming from people. Public partnership is integral to India’s health model. Share your ideas with us, so we can fight the diseases in the nation.”  

    Federal Bank MD and CEO Shyam Srinivasan emphasised, “Our commitment to the Sanjeevani initiative goes beyond awareness. We are dedicated to providing on-ground support to caregivers who often bear the brunt of consequent economic and physical pressure. Many caregivers, unfortunately, lack access to proper facilities, and we are keen to take concrete steps to help change this. We have initiated an employee program where our employees actively engage with local communities to spread awareness and encourage testing. Additionally, we are keen to work on AI-based solutions to simplify detection, especially in remote parts of the country, as a part of this CSR initiative. We are dedicated to this long-term mission  to raise awareness, reach grassroots communities, and leverage technology for early detection in our  nationwide fight against cancer.”

    Tata Trusts CEO Siddharth Sharma added, “We remain steadfast in our commitment to combating cancer and making quality cancer care treatment available at affordable prices. The Trusts are dedicated to shaping a  healthier future, where timely screening and early detection are paramount. Through continued collaboration  and a shared vision, we aim to break down social and economic barriers, making progress in our fight against  cancer.”

    Network18 Media & Investments  Ltd. CEO – digital & president – Corporate Strategy Puneet Singhvi stated, “As a responsible news network, we are unwavering in our commitment to shine a spotlight on issues of significance. Our campaign, Sanjeevani, strengthens the fight against cancer by emphasising the critical importance of early detection and timely tests in saving lives. Through awareness, education,  and collaboration with institutions like the ‘Federal Bank Hormis Memorial’ and ‘Tata Trusts’, we aim to  take this message effectively across the length and breadth of the country and underscore the value of good  health and the vital role of regular health check-ups.”

    The event witnessed the participation of prominent personalities, including Padma Shri Dr Rajendra  Badwe, director of Tata Memorial Centre, Amitabh Dube, MD of Novartis India, and esteemed oncologists such as Dr Shyam Agarwal from Sir Ganga Ram Hospital, Dr Vineet Talwar from Rajiv Gandhi Cancer  Institute, Dr Sharmila Pimple from Centre for Cancer Epidemiology (CCE) at Tata Memorial Centre, Dr Harsh Mahajan of Mahajan Imaging & Labs, Dr Vinod Raina from Fortis Healthcare, and Dr Suversha  Khanna from Dharamshila Cancer Foundation and Research Centre. In addition, the event featured inspirational figures like renowned actress Lisa Ray, cricketer Yuvraj Singh, and film director Anurag Basu,  all cancer survivors themselves.

    During a panel discussion themed, ‘Courage Beyond The Spotlight’, Lisa, Anurag, and Yuvraj reflected on their arduous journeys of fighting and overcoming cancer. Lisa Ray recounted her multiple myeloma diagnosis and her decision to use the red carpet to raise awareness about the disease. Anurag Basu spoke about his unexpected cancer journey at the height of his career. At the same time, Yuvraj Singh discussed his initial disbelief upon receiving his cancer diagnosis and how it reshaped his perspective of life. 

  • OnePlus shares festive offers and unites community with #OneCelebration

    OnePlus shares festive offers and unites community with #OneCelebration

    Mumbai: Adding delight to its community this festive season, OnePlus, the global technology brand unveiled an exciting array of offers across its product categories, while bringing together its community with #OneCelebration.

    With the spirit to celebrate together, OnePlus’ festive campaign, titled #OneCelebration, aptly highlights how the brand’s family of products have a place in the lives of every household and family. It further highlights the celebration of the spirit of life and reuniting with your loved ones, no matter where you are. And OnePlus’ family of products will continue to bring light and help create warm memories in every home where OnePlus products arrive. There are a diverse range of products that OnePlus has to offer; and while these products come with exciting offers this festive season, and pave way for many remarkable moments together, the celebration continues to remain one.

    Starting 7 October 2023 onwards, the offers on the entire product portfolio will go live, which includes exciting offers on the latest flagship OnePlus 11 series as well as the recently launched popular OnePlus Nord 3 series, making the unique OnePlus experience more accessible than ever.

    OnePlus Flagship Smartphones
    At the Cloud 11 event this year, OnePlus unveiled two highly anticipated flagship smartphones, the OnePlus 11 5G and OnePlus 11R 5G, expanding their flagship line-up. The OnePlus 11 5G impresses with its exceptional camera quality and flawless performance, powered by the Snapdragon® 8 Gen 1 Mobile Platform. It also features a remarkable 100W SUPERVOOC fast charging system and a 5000 mAh dual-cell battery. Additionally, the OnePlus 11 5G Marble Odyssey offers a unique ownership experience, each device is a one-of-a-kind masterpiece. OnePlus 11R 5G, on the other hand, is a powerhouse with its robust chipset, efficient cooling, rapid charging, and innovative RAM technology, delivering exceptional performance and limitless capabilities. OnePlus has also introduced the eye-catching OnePlus 11R 5G Solar Red special edition for those seeking a distinctive style statement.

    Flagship Offers:

    1. Customers purchasing the OnePlus 11 5G and the OnePlus Marble Odyssey can avail of Rs 3000 Instant Bank Discount and special price coupon of Rs 4000 from 7 October onwards. Customers also stand a chance to get a complimentary unit of the OnePlus Buds Z2 till stocks last.

    2. All customers purchasing the OnePlus 11R 5G can avail of Rs 2000 Instant Bank Discount and special price coupon discount of Rs 3000 starting 7 October for Prime early access members as part of the Amazon Great Indian Festival and on 8 October for all customers.

    3. Amazon Prime Customers purchasing the latest OnePlus 11R Solar Red 5G can avail of Rs 1000 instant bank discount and complementary Buds Z2 at no extra cost on 7 October.

    4. RCC members can avail exchange coupon and get Rs 2000 off on purchase of the new OnePlus 11R 5G Solar Red from 7 October onwards.

    5. Customers purchasing the OnePlus 11R 5G Solar Red can avail Rs 3000 worth of exchange bonus on select devices starting 8 October onwards.

    6. Customers purchasing the OnePlus 11R 5G Solar Red can avail up to 12 months No Cost EMI on all channels and up to 24 months Low Cost EMI on oneplus.in from 7 October onwards.

    7. Customers can avail Bajaj Finance six-month EMI plan with zero down payment on oneplus.in and avail of EMI schemes with a down payment across OnePlus experience stores & offline partner stores. Additionally, customers can also avail No Cost EMI up to nine months upon the purchase of the OnePlus 11 5G and avail No Cost EMI up to 18 months upon the purchase OnePlus 11 Marble Odyssey 5G.

    8. ICICI Bank & OneCard customers can avail the mentioned bank offers on OnePlus Experience Stores, OnePlus.in & offline partner stores. SBI Bank customers can avail the bank offers on Amazon as part of the Amazon Great Indian Festival.

    9. Customers purchasing the OnePlus 11R 5G Solar Red on OnePlus.in from 7th October onwards can earn 2X RedCoins.

    OnePlus Nord Smartphones
    This year, OnePlus, unveiled a range of Nord smartphones – OnePlus Nord 3 5G and OnePlus Nord CE 3 5G. Both smartphones offer high-performance features at industry-challenging prices, without compromising on essential functionalities. OnePlus Nord 3 5G is the most powerful OnePlus Nord smartphone ever, combining blazing-fast performance with dazzling photography and a beautiful and timeless OnePlus design. On the other hand, the latest addition to the OnePlus Nord Core Edition Family – the OnePlus Nord CE 3 5G offers all the essentials a user needs and much more, all packed at an affordable price, making the community’s favourite flagship technology and the signature OnePlus experience available to a wider set of users.

    OnePlus Nord Offers:

    1. Customers purchasing the OnePlus Nord 3 5G can avail a Rs 3000 Instant Bank Discount from 7th October onwards for Prime Early Access as part of the Amazon Great Indian Festival, along with a special price coupon discount of Rs 2,000. Early Access Members can also get their hands on a unit of free OnePlus Nord Buds 2r with the purchase of the Nord 3 5G until stock lasts.

    2. All customers purchasing the smartphone on 8 Oct can also get their hands on a unit of free OnePlus Nord Buds 2r with the purchase of the Nord 3 5G until stock lasts.

    3. All customers purchasing the OnePlus Nord 3 from 9 October onwards, can avail of Rs 3000 Instant Bank Discount, along with a special price coupon discount of Rs 1,500.

    4. Customers purchasing the OnePlus Nord 3 from the OnePlus website and from offline stores can avail Bajaj Finance six-month EMI with zero down payment.  Additionally, customers can also avail no-cost EMI up to six months.

    5. Customers purchasing the OnePlus Nord CE 3 can avail Rs 2000 Instant Bank Discount and special price coupon discount of 2000 Rs from 7 October onwards.

    6. Customers purchasing the OnePlus Nord CE 3 Lite can avail of Rs 1,500 Instant Bank Discount from 7 October as part of Prime early access, along with a special price coupon discount of Rs 1,000. Customers purchasing OnePlus Nord CE 3 Lite from 9 October onwards, can avail an Rs 1,500 Instant Bank Discount, along with a special price coupon discount of Rs 500.

    7. Customers can also avail Bajaj Finance 6-month EMI with zero down payment on the offline purchase of the OnePlus Nord CE 3 5G and Nord CE 3 Lite

    8. ICICI Bank & OneCard customers can avail the bank offers on OnePlus Experience Stores, OnePlus.in & offline partner stores. SBI Bank customers can avail the bank offers on Amazon as part of the Amazon Great Indian Festival.

    9. Customers can also purchase Nord Watch at 50 per cent off on OnePlus.in along with purchase of Nord CE3 and Nord 3 from 7 October onwards. Additionally, customers purchasing the Nord 3, Nord CE3 and Nord CE 3 Lite on OnePlus.in from 7 Oct onwards can earn 2X RedCoins.

    OnePlus Pad Series
    At the OnePlus Cloud 11 event earlier this year, OnePlus launched its first-ever flagship Tablet – the OnePlus Pad, making its entry into the tablet market. Today, OnePlus further diversified its tablet line-up with the launch of the OnePlus Pad Go, which aims to make big-screen entertainment even more immersive and affordable. The tablet brings the OnePlus ecosystem closer to the larger user base without having to compromise with the overall user experience or design. Equipped with Industry-Leading stunning 2.4K resolution, the Pad Go offers outstanding visual quality without breaking the bank. On the other hand, the OnePlus Pad is powered by MediaTek Dimensity 9000 chipset, India’s first tablet with this chipset.

    Pad Series Offers:

    1. Customers placing pre-order of the OnePlus Pad Go can avail of Rs 2,000 Instant Bank Discount from 12th October. Moreover, they can also get their hands on the OnePlus Pad Go Folio Cover worth Rs 1,399 at no-cost as a pre-order benefit.  

    2. Customers purchasing the OnePlus Pad can avail an Rs 3,000 Instant Bank Discount from 7 October. Customers can also avail a temporary price discount of Rs 2,500.

    3. ICICI Bank & OneCard customers can avail the bank offers on OnePlus Experience Stores, OnePlus.in & offline partner stores. SBI customers can avail the bank offers on Amazon as part of the Amazon Great Indian Festival. ICICI Bank, Kotak Bank & Axis Bank customers can avail the bank offers on Flipkart.

    4. RCC members gain benefit up to Rs 2000 on purchase of OnePlus Pad and OnePlus Pad Go on OnePlus.in.

    OnePlus Audio
    OnePlus also launched the all-new OnePlus Nord Buds 2r during the Nord Summer launch Event. These True Wireless Stereo (TWS) earbuds deliver outstanding bass performance. With 12.4mm Extra Large Drivers, they provide rich and detailed sound quality for an immersive music experience. Marking another milestone for the OnePlus Nord category, the Nord Buds 2 were the first Nord TWS to support active noise cancellation (ANC), launched earlier this year.

    OnePlus has introduced a range of innovative audio solutions this year. The OnePlus Buds Pro 2 offers an immersive experience with dual drivers, powerful noise cancellation, and low latency, along with spatial audio and Bluetooth 5.3 connectivity, all wrapped up in an impressive 39-hour battery life. Meanwhile, the OnePlus Bullets Wireless Z2 ANC delivers advanced noise cancellation, and excellent sound quality, perfect for extended listening sessions.

    Audio Offers:

    1. Customers purchasing the OnePlus Buds Pro 2 can avail an Instant Bank Discount of Rs 1000 from October 7 onwards. Additionally, customers can also avail No-cost EMI up to six months. Customers can also avail a temporary price discount of Rs 3000.

    2. Customers purchasing the OnePlus Buds Z2 can avail an Instant Bank Discount of Rs 500 and a temporary price discount of Rs 1000 from 7 October onwards.

    3. Customers purchasing the OnePlus Bullet Wireless Z2 ANC can avail an Instant Bank Discount of Rs 200 and can avail a temporary price discount of Rs 300 from 7 October onwards.

    4. Customers purchasing the OnePlus Bullet Wireless Z2 can avail an Instant Bank Discount of- Rs 150 and temporary price discount of Rs 500 from 7 October onwards.

    5. RCC members can gain benefit up to Rs 500 on purchase of Buds Pro 2, Buds Z2, Nord Buds 2, and Nord Buds 2r on OnePlus.in.

    6. Customers purchasing OnePlus Nord Buds 2 and Nord Buds 2r can avail an Instant Bank Discount on Rs 200 from 7 October. The Nord Buds 2 and Nord Buds 2r will also have a temporary price discount of Rs 500 and Rs 400, respectively. Also, the Nord wired earphones will be available with a temporary price discount of Rs 200 starting 7 October.

    7. ICICI Bank & OneCard customers can avail bank offers on OnePlus Exclusive Stores, Oneplus.in & offline partner stores. SBI customers can avail bank offers on Amazon as part of the Amazon Great Indian Festival. ICICI Bank, Kotak Bank & Axis Bank customers can avail the bank offers on Flipkart. The audio products are available on Myntra as well.

    OnePlus Wearables 
    The OnePlus Nord Watch is the first smartwatch under the Nord ecosystem of OnePlus. The OnePlus Nord Watch gets a 45.2mm AMOLED panel that gets a 60Hz refresh rate screen which offers 500 nits of peak brightness. To keep track of health, it packs features like the heart-rate sensor, SpO2 monitor, menstrual tracker, stress sensor, and more.

    Wearable Offers:

    1. Customers purchasing OnePlus Nord Watch can avail a temporary price discount of Rs 1,000 and an Instant Bank Discount on Rs 500 from 7 October.

    2. ICICI Bank & OneCard customers can avail the bank offers on OnePlus Exclusive Stores, Oneplus.in & offline partner stores. SBI Bank customers can avail the bank offers on Amazon as part of the Amazon Great Indian Festival. ICICI, Kotak & Axis Bank customers can avail the bank offers on Flipkart.

    OnePlus TVs
    OnePlus’s latest premium TV, the OnePlus TV 65 Q2 Pro serves as an extension of the premium Q Series portfolio which debuted in 2019. The OnePlus TV 65 Q2 Pro boasts flagship-level 4K QLED display technology with an industry-leading wide color gamut of DCI-P3 97%. The 120 Hz Refresh Rate and MEMC Technology ensure smooth viewing. The OnePlus TV 65 Q2 Pro also offers a powerful 70W output, co-tuned with Dynaudio, plus Dolby Atmos for a truly immersive audio experience.

    Below are a series of offers on the latest OnePlus TV 65 Q2 Pro and the rest of the OnePlus TV portfolio.

    OnePlus TV Offers:

    1. Customers purchasing the OnePlus TV 55 U1S as well as 65 U1S can benefit from Instant Bank Discounts up to 10 per cent on Flipkart and worth Rs 3000 and Rs 4000 respectively; and are also eligible for No-Cost EMI of 3, 6, 9 and 12 months on other platforms.

    2. **Customers purchasing the OnePlus TV 43 Y1S Pro, 50 Y1S Pro can benefit from Instant Bank Discounts worth Rs 2000 and Rs 2500 respectively; and are also eligible for No Cost EMI of three and six months. Customers purchasing the OnePlus TV 55 Y1S Pro can benefit from Instant Bank Discounts worth Rs 3000 and are eligible for a No Cost EMI of 3,6 and 9 months.

    3. Customers looking to buy OnePlus TV  65 Q2 Pro are eligible for Rs 5000 Instant Bank Discount and can avail No Cost EMI of 3,6,9, and 18 months. Additionally, RCC members gain benefit up to Rs 5000 upon purchase of OnePlus TV 65 Q2 Pro on OnePlus.in

    4. In addition to the above, customers can also avail a series of exciting instant bank offers and no cost EMI offers across the other OnePlus TVs such as 32 Y1S Edge, 43 Y1S Edge, 32 Y1S, 43 Y1S and other OnePlus TVs.

    5. ICICI Bank & OneCard customers can avail bank offers on OnePlus Experience Stores, OnePlus.in & offline partner stores. SBI customers can avail bank offers on Amazon as part of the Amazon Great Indian Festival. ICICI Bank, Kotak Bank & Axis Bank customers can avail the bank offers on Flipkart.

    **The mentioned TV offer is not applicable on Flipkart.

  • Licious unites Ghotis & Bangals with meaty delights this Durga Pujo

    Licious unites Ghotis & Bangals with meaty delights this Durga Pujo

    Mumbai: The intra-community rivalry between the ghotis & bangals has made for some fun banter over the years. No family gathering in a traditional Bengali household is ever complete without members of each side striving to establish one-upmanship, be it on culture, language, sports or food. As this contest of words and wit ensues, this Durga Pujo, Licious brings peacetime & festive fervour with an extensive spread of meaty delights. In its latest film, the brand brings together the ghotis & bangals to celebrate the spirit of Pujo with Bengal’s best – Hilsa, prawn, mutton and much more! The film now live on Licious’ Insta and YouTube pages, showcases a chapter from the book of ghotis v/s bangals that ends at the dining table with a mouth-watering feast of kosha mangsho, malai curry, bhapa ilish, muitha, ilish bhaja and pabdar jhal.

    Licious VP brand Santosh Hegde said: “The Durga Pujo film underscores our belief that good food has the power to unite even the most spirited cultural rivalries. And there is no better way to celebrate the rich Bengali heritage than through its flavoursome cuisine. Armed with our expertise in meat & seafood, we have the leverage to offer specialized products & cuts to ensure our consumers have a memorable Pujo celebration. So whether you are a ghoti or a bangal, whether you prefer hilsa, prawn or mutton – Licious has you covered this Pujo!”

    The film is set in a bustling Bengali household, abuzz with vibrant decor and preps for Durga Pujo. The dinner table is being set with the choicest of dishes and meaty delights, right from ilish macher bhaja, muita, pabdar jhal, kochi pathar jhol and more. Just then the lady of the house gets teased by her ghoti relative on whether the spread today features bangal specialities or are there any ghoti delicacies as well. For the uninitiated, people originating from East Bengal (now Bangladesh) are referred to as ‘Bangal’ and those hailing from West Bengal are called ‘Ghoti’. With witty banter and humourous rejoinder, the debate continues in true Kobir Lorai style (a poetic volley of words between 2 people, set to a tune & aimed at outsmarting each other) as the lady and her ‘opponent’ continue to take a dig at each other’s cooking styles, choice of fish and more.

    The rhythmic beats of the dhak add to the tempo of this lorai; onlooking family members cheer on, at times even singing along. Who wins, you wonder; of course, the meaty delights by Licious do! Young family members intervene to remind that this isn’t the time to argue, but it’s the time to come together & enjoy the delightful spread that’s brought the family together, all thanks to Licious. Amidst laughter & marked by the festive spirit, the family rejoices with the delicious Pujor Mahabhoj made with Licious’ offerings for the season, forgetting all about their differences. After all, tasty meaty delights from Licious are what every ghoti and bangal would unanimously bond over this Pujo season.

    Embed link: https://www.youtube.com/watch?v=K9alInxWQqA&ab_channel=Licious

  • Godrej Appliances unveils premium lineup to boost festive cheer

    Godrej Appliances unveils premium lineup to boost festive cheer

    Mumbai: Godrej Appliances, part of Godrej & Boyce, the flagship company of Godrej Group, is set to illuminate the festive season for its customers with an attractive line-up of premium products and exciting festive offers.

    Buying patterns have witnessed a shift towards more experience-based and feature-rich products, contributing to the growth of the premium segment. Aiming to drive over 30 per cent growth in the premium segment this year, Godrej Appliances has expanded its range of home appliances, especially in premium segments, to provide consumers with more product options having distinguished features and technologies. Overall, consumers can choose from over 350 SKUs spread over a wide portfolio of refrigerators, washing machines, air conditioners, air coolers, microwave ovens, deep freezers, dishwashers and more.

    Godrej Appliances has recently launched the 670L premium ‘Eon Velvet 4-door refrigerator’, equipped with easy convertible modes and advanced controls; 400L+ frost-free refrigerators and high capacity 250L+ single-door refrigerators in the well-accepted ‘Edge Marvel series’. Alongside ‘Steam Wash’ enabled top-load automatic washing machines and ‘Front-load washing machines’ with advanced features. Further introducing the ‘Turbo Chill Air Conditioners’ in 1.1 TR and 1.7 TR with wider indoor unit, I-sense and five-in-one convertible technology, Nano Coated Anti-Viral Filters; and the power saving 5.4 ISEER ‘Super-Efficient ACs’. All this along with the new series of ‘Edge SnowChill Air Coolers’ and new ‘5-Star Deep Freezers’ with upgraded aesthetics, there are plenty of choices for consumers to pick for their homes.

    Commenting on the festive season, Godrej & Boyce’s part Godrej Appliances business head and executive VP Kamal Nandi said, “For the festive season, our focus remains on delivering advanced home appliances with cutting-edge technology across categories. Currently, our premium mix is 35 per cent and we want to take that up to 40 per cent with our new offerings which are specially designed to meet specific consumer needs while being high on aesthetic appeal. Coupled with consumer schemes enabling easy upgrades, these new offerings are poised to drive substantial growth. At the back of a wide portfolio of over 350 SKUs and consumer offers, we are anticipating 30 per cent-40 per cent sales growth during this festive season over last year.

    We understand that consumers look to buy lasting durables when they make a purchase for their homes in Diwali. Accordingly, our #AyushmannBhavaForever festive campaign promises them lasting joy through high-quality products that are known for their longevity, and now also come with extended warranty schemes and other lucrative consumer offers.”

    For the festive season, Godrej Appliances is extending a series of exciting offers to its beloved consumers that include extended warranty, cashback and exchange offers, and easy EMI among others. These are available pan-India at offline stores as well as online on e-commerce platforms.

  • Godrej Yummiez & IRCTC bring Yummiez Millet Patty to passenger trains

    Godrej Yummiez & IRCTC bring Yummiez Millet Patty to passenger trains

    Mumbai: As 2023 is being celebrated as the International Year of Millets, Godrej Yummiez, a leading brand of frozen ready-to-cook products from Godrej Tyson Foods Ltd (GTFL), and Indian Railway Catering and Tourism Corporation (IRCTC), collaborated to bring millet patty in passenger trains. Introduced earlier this year, Godrej Yummiez Millet Patty received an overwhelming response from households who appreciated the nutritious and tasty patty variant made from millets like Jowar (Sorgum) and Bajra (Pearl Millet). Taking the success ahead, through the collaboration between Godrej Yummiez and IRCTC, the millet patty is now served during breakfast on Rajdhani and August Kranti trains enroute Mumbai – Delhi – Mumbai.

    Godrej Yummiez developed the millet patty as an innovative snack option. The snack is made using individual quick freeze (IQF) technology to help keep it fresh with no preservatives. With high fiber content and vitamins of millet blended with a flavorful mix of herbs and spices, these patties are sure to make snacking tasty as well as nutritious.

    Rajdhani and August Kranti trains stand as iconic legacies within the Indian railway network, celebrated for their exceptional service and remarkable food offerings. The partnership between Godrej Yummiez and IRCTC holds the intent to elevate the adoption of millets, promoting their significance even in the most massive railways network. This pioneering collaboration is already underway as a pilot program on Mumbai – Delhi – Mumbai routes of Rajdhani and August Kranti trains. This initiative caters to thousands of passengers traveling between Maharashtra, Gujarat, Rajasthan, and Delhi.

    Godrej Tyson Foods Ltd CEO Abhay Parnerkar said, “Till recently, the adoption of millets was low due to the perception that they are not tasty and are not easy to cook. This has changed drastically and now every household is embracing the goodness of millets. We supported this adoption by bringing together the nutrition of millets in a ready-to-cook convenient format and launching them in a mass-accepted ‘patty’ variant. Godrej Yummiez Millet Patty is a preservative-free snack that symbolizes our commitment to innovation, nutrition, and convenience.”

    He further added, “We are extremely pleased to further extend the delectable Godrej Yummiez millet patty to passengers aboard the Rajdhani and August Kranti trains. IRCTC is the most prestigious entity having one of the biggest catering operations in trains across the country. Our exclusive partnership with IRCTC combines their extensive reach and expertise in railway catering with Godrej Yummiez’ s culinary excellence, resulting in an exceptional food experience of millets.”

    Indian Railway Catering and Tourism Corporation (Western Zone) group general manager Rahul Himalian said, “Being the International Year of Millets, we are constantly evaluating ways to add millets to our food menu merging both nutrition and taste. At IRCTC, we always pledge to provide passengers with quality and tasty food spread. Godrej Yummiez Millet patty on Rajdhani and August Kranti trains taken onboard on a pilot basis reinforces IRCTC’s dedication to offer passengers interesting and delectable millet-based food options. We are proud to introduce this product as a pilot as it supports the vision of mainstreaming millets through IRCTC’s catering operations across the massive Indian railways’ network. We tried and tested the product before serving it to our passengers. We are anticipating positive acceptance of Godrej Yummiez Millet Patty which is a perfect snack that is nutritious and convenient ready-to-cook item.”

    Chef Varun Inamdar said, “Millets have always been seen as a bland grain, but that’s starting to change. Even though millets are often overlooked, they are incredibly nutritious and versatile grains that everyone should consume. Millets are a good source of iron, magnesium, phosphorus, and zinc. In the past, people may have found cooking millets more cumbersome. But now, there are various convenient ways to cook and consume the super-grain. From millet-based porridge to millet salads, and even baked goods, there are now different ways to enjoy millet which is tasty yet nutritious. One can now even consume millet in the form of patties with Godrej Yummiez Millet Patty. It is a great way to get your daily dose of millets. Moreover, it’s easy, affordable and convenient to store as well.”

    Today, the Godrej Yummiez portfolio consists of more than 50 veg and non-veg products. Godrej Yummiez Millet Patty is available in supermarkets and leading e-commerce retail outlets across India at Rs. 180 in packs of 370 grams. Yummiez Millet Patty is made from excellent quality ingredients and is ready to cook. It can be deep-fried, air-fried or shallow-fried and served hot.

  • Smarties India 2023 honours winners shaping the future of marketing

    Smarties India 2023 honours winners shaping the future of marketing

    Mumbai: The 12th edition of MMA Smarties India Awards 2023, one of the most prestigious events in the marketing industry, concluded with great acclaim, recognizing outstanding achievements in the realm of modern marketing. The awards ceremony, which took place on October 5th, 2023 at Taj Santacruz, Mumbai brought together the finest minds and innovators in the field of marketing.

    Smarties India – jury chair & Raymond CEO Sunil Kataria commented, “The 12th edition of SMARTIES™ India 2023 Awards has been an extraordinary celebration of marketing innovation and excellence. This year’s shortlisted nominees showcased the ever-evolving landscape of marketing, with campaigns that have redefined the boundaries of innovation and left an indelible mark on our industry. SMARTIES continues to push the envelope by introducing fresh categories and celebrating campaigns that not only drive business impact but also excel in various aspects of modern marketing. As we celebrate the winners at the gala event, I’m inspired by the ingenuity and creativity that have been showcased, and I look forward to how these campaigns will shape the future of marketing excellence in India.”

    The evening’s most prestigious accolade, the ‘Brand of the Year,’ was deservedly conferred upon Google Search, a testament to their unmatched innovation and substantial impact. Equally deserving, the ‘Advertiser of the Year’ title found its rightful place in the hands of Mondelez India Foods Private Limited, honouring their outstanding contributions and industry leadership.

    Further industry recognition saw Cadbury Silk and Google Search awarded as ‘Grand Prix/Best in Show’; Glance awarded as ‘Enabling Technology Company of the Year,’, alongside notable wins in categories such as ‘Media Agency of the Year’ and ‘Creative Agency of the Year’, by Wavemaker India and Leo Burnett India respectively.

    Amazon Ads was celebrated as the ‘Publisher of the Year’ while the esteemed ‘Most Resilient Brand of the Year’ title was claimed by Lay’s, Pepsico India and Leo Burnett India. Notably, the newly introduced categories also saw Schbang and WPP India excel, with wins in ‘Digital Agency of the Year’ and ‘Holding Agency Company of the Year’ respectively, firmly establishing their positions as trailblazers in their respective domains.

    In an impressive showcase of marketing excellence, a diverse array of brands emerged triumphant at the SMARTIES India 2023 Awards. The category of Personalisation, often regarded as the vanguard of modern marketing, bore witness to the Gold, Silver, and Bronze Awards being secured by Luminous Power Technologies Pvt. Ltd. and Wavemaker; Mondelez India Foods Pvt. Ltd. and Wavemaker and Mondelez India Foods Pvt. Ltd. and Wavemaker respectively. This impressive feat further solidifies their reputation as pioneers in this dynamic field.

    Smarties India – jury chair & Colgate-Palmolive (India) Ltd CEO & managing director Prabha Narasimhan added, “SMARTIES™ India 2023 Awards continue to celebrate creativity, innovation and the strategic acumen behind impactful marketing campaigns. I’m excited to see how these campaigns will continue to inspire and shape the future of marketing excellence in India.”

    All SMARTIES winners are listed and ranked in the MMA Business Impact Index, which uses a proprietary methodology developed in partnership with WARC to recognize the best of the best in the Advertising and Marketing industry. It is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.

    The MMA Smarties India Awards 2023 spotlighted the categories that garnered the highest number of entries, namely Creator/Influencer/Celebrity Marketing, Data Insights/Contextual Marketing, and Brand Experience within the dynamic realm of modern marketing. The awards were presented in various categories, each showcasing remarkable achievements and ground-breaking strategies that have reshaped the industry.

    Smarties India – jury and MMA India county head & board member Moneka Khurana, expressed her excitement about the 12th edition of SMARTIES™ India 2023 Awards by saying, “The SMARTIES India Awards have consistently showcased the ever-evolving landscape of marketing in India. As we embrace digital transformation and witness innovative approaches in marketing, it’s inspiring to see the diverse and impactful campaigns that have made it to the shortlist this year. These campaigns reflect the spirit of innovation that drives our industry forward and sets the bar higher for future marketers. I’m thrilled to be a part of this celebration of excellence, and I can’t wait to see which campaigns emerge as the champions of innovation in marketing.”

    Out of 150 shortlisted entries, representing diverse sectors such as FMCG, OTT, retail, BFSI, technology, and more, a total of 94 metals were handed over at the gala. The winners will also be given digital awards or NFTs which they can claim or prove their contribution to the award and campaign with the information available on the blockchain at any time. The NFT holder will also be eligible to avail of gratifications and access to exclusive assets from MMA Global like events, case studies, seminars, workshops, and more.

    Smarties India – jury & MMA board member and managing director APAC- Rohit Dadwal commented, “The SMARTIES™ India 2023 Awards once again underline the pivotal role of modern marketing in shaping the future of our industry. It’s truly inspiring to witness how brands are continuously pushing the boundaries of creativity and harnessing the power of technology to drive innovation and engagement.”

    In a ground-breaking move, SMARTIES™ India 2023 introduced the inaugural edition of “Smarties Unplugged.”- a unique pre-gala event that brought together marketing thought leaders who shared innovative and creative work designed to benefit tomorrow’s marketers and cater to the changing mindset of consumers.

    Kick-starting the event with a warm welcome by Khurana with Tanya Saihgal as the host. The event featured several informative sessions. In the first segment, top SMARTIES India shortlisters engaged in a gamified conversation on Creativity, Content and partnerships and the second part explored Channels, Data and analytics, with nominees discussing marketing strategies in an insightful and enjoyable manner, facilitated by Saurabh Parmar. Saurabh Parmar, an eminent figure in the marketing landscape, hosted two insightful sessions at “Smarties Unplugged.” Key sessions included “Intelligent Effectiveness: Measuring the ROI of AI on Optimization & Personalization” by Dadwal. Soundsmith of BrandMusiq founder Rajeev Raja delved into “#TheFutureIsSound” and the role of sonic identities in today’s digital world. The event culminated in “Marketing Excellence Unplugged – Navigating New-Age Trends & Tech,” featuring industry leaders like Vikram Pandey, National Creative Director, Leo Burnett India Devika Sharma, VP and GM – India, InMobi; Sidharth Singh, Lead – Countline & Gifting Marketing, Mondelez India and Rohit Dadwal, MMA Board Member and Managing Director APAC, MMA APAC and other speakers, providing actionable insights for adapting and innovating in the dynamic marketing landscape.

     

  • The European Union’s ‘More Than Food’ campaign continues its culinary journey in India

    The European Union’s ‘More Than Food’ campaign continues its culinary journey in India

    Mumbai: Following the resounding success of its premier food and beverage campaign, ‘More Than Food’ in India last year, the European Union (EU) extended its culinary offerings through an all-new exclusive gastronomical event, ‘Banter Over Brunch’. Anchoring the event, renowned chef, chef Ajay Chopra assumed his status as the ambassador for the campaign once again and helped transport attendees on a captivating journey into the flavours of the European Member States through a delectable brunch spread.

    The ‘More Than Food’ campaign in India was conceptualised with the aim to create a range of culinary experiences, bringing alive applications of European food and beverages in Indian cuisine with the objective to transport the audience to the picturesque and culturally rich landscape of the European Union.  In line with this, ‘Banter Over Brunch’ saw a variety of mouthwatering dishes, including Berry blast smoothies, chocolate waffles, blackberry and Danablu (PGI) crostini, Mozzarella Avvolta Nel Prosciutto di Parma (PDO) and more, crafted from premium ingredients from the EU, such as fresh and processed fruits and vegetables, dairy and cheese, olive oil, chocolates, , along with pork and poultry products. The EU’s commitment to safety, quality, authenticity, and sustainability was at the heart of the menu, as chef Ajay Chopra introduced each ingredient and its compelling heritage, as well as the EU’s ‘farm to fork’ strategy.

    Sharing his thoughts on the extension of the campaign, Delegation of the European Union to India and Bhutan Charge d’affaires a.i H.E. Seppo Nurmi said, “The idea behind EU’s More Than Food Campaign was to bring to Indian audiences exquisite culinary experiences from across Europe, while highlighting our commitment to vigorous food safety regulations that ensures that every European product that one bites into or drink is authentic, of exceptional quality, sustainable, and safe. Given the overwhelming response to the last campaign, we are happy to announce the extension of the campaign. We look forward to our Indo-European collaboration with the Chefs as well as unique curated events that we hope will bring out the rich European flavours.”

    Speaking about the event, Ambassador for the More Than Food campaign in India chef Ajay Chopra said, “I am thrilled and honoured to continue my association with the European Union’s ‘More Than Food’ campaign in India, especially as we bring this celebration forward with ‘Banter Over Brunch.’ European ingredients are a testament to the rich and diverse European culture, and this event offers our audience a unique opportunity to savour these culinary treasures. This event and partnership with the EU helped us explore exquisite European food and beverages, knowing they embody authenticity, excellent quality, sustainability, and safety. I look forward to seeing how our guests will craft their own delightful brunch experiences with these incredible ingredients, adding to the tapestry of European food culture.”

    The guests were seen in awe of the flavourful dishes and authentic ingredients as they enjoyed the sumptuous brunch curated by the chef. With ‘More Than Food’, the EU will continue to increase awareness about the diverse, rich stories of ingredients and agricultural products from the European Union with campaign ambassadors chef Ajay Chopra and chef Guntas Sethi.  The campaign aims to celebrate the diversity of product from across the 27 EU Member States through a series of events, social media features, B2B activities, and promotions.

    In addition, The European Commission is organising a High-Level Mission with EU Commissioner for Agriculture Janusz Wojciechowski to New Delhi and Mumbai on 6 – 12 December, to facilitate business networking between high-level delegates from the European agri-food sector and their Indian counterparts.

    The Indian market places a lot of value on high quality, authentic products, which is evidenced by the level of imports of EU food and drink, amounting to €857 million in 2021. However, given the size of the Indian market – there is room for significant growth in exports of EU food and beverages, and the ‘More Than Food’ campaign is an initiative aimed at capitalizing on this potential.

    Food and beverages from the European Union are available at multiple online and on-ground retail outlets across India. 

  • Chennaiyin FC ink partnership with Polyhose as official presenting sponsor

    Chennaiyin FC ink partnership with Polyhose as official presenting sponsor

    Mumbai: Chennaiyin FC has roped in Polyhose, a diversified industrial conglomerate, as the club’s official presenting sponsor for the upcoming 2023-24 Indian football season.

    The strategic partnership will allow Polyhose to leverage the widespread popularity of Chennaiyin FC to build a positive brand recall and affinity amongst CFC fans. The association is also set to reinforce Polyhose’s presence in the key market of Tamil Nadu and promote its commitment to innovation and engagement with stakeholders.

    “We are delighted to welcome Polyhose as Chennaiyin FC’s presenting sponsor. Their commitment to contributing to the growth of the sport is exemplary, and we look forward to achieving great success together both on and off the field. This partnership is a testament to the strength of football in Tamil Nadu and the growth potential it holds,” stated Chennaiyin FC vice-president Ekansh Gupta.

    Headquartered in Chennai, Polyhose has established global footprints with a presence in North and South America, Europe, the Middle East, Southeast Asia, South Africa and Australia. As part of the partnership, the company’s logo will be featured on the back of the Chennaiyin FC jersey while the H Stand inside the team’s home turf at the Jawaharlal Nehru Stadium will be renamed as the Polyhose Stand.

    “We are pleased to announce the sponsorship of Chennaiyin FC, to support the football team and create electrifying moments for Chennai Fans. We’re big football fans who are proud of the growth of our local team, so sponsoring the club this season was a great choice. Through this collaboration, the two organizations share common goals of commitment to excellence and innovation while offering a wide range of unique and special experiences in this season. Wishing good luck to the entire team,” Polyhose managing director Shabbir YJ.

    To make the association even more exciting, the kids of Polyhose’s employees will have the unique opportunity to walk out with Chennaiyin FC players during three home matches in the season, creating a memorable experience for them.

    Chennaiyin FC will be in action on Saturday when they host Mohun Bagan Super Giant in their first home match of the Indian Super League 2023-24 season.