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Category: MAM

  • Burger Singh’s strategic marketing sparks a 50 per cent sales spike

    Burger Singh’s strategic marketing sparks a 50 per cent sales spike

    Mumbai: The largest made-in-India burger chain, Burger Singh, is thrilled to announce the huge success of its multi-channel marketing approach in Kolkata. Since the last three months, the brand has strategically executed an impactful below-the-line (BTL) marketing strategy, to make their brand identity strong and visible. The brand has observed a substantial increase in both overall sales and daily orders.

    They used several engaging activities in this approach. From eye-catching pole boards to engaging traffic booth branding, umbrella branding, influencer and social media marketing, and dynamic look walkers distributing enticing flyers. This concerted effort to engage with the local audience on a personal level has undoubtedly contributed to the brand’s success.

    The impact of these activities has been nothing short of phenomenal. Comparing August to September, there has been a staggering 75 per cent increase in daily orders and a 50 per cent increase in net sales which showcases the growing popularity of Burger Singh in the hearts and taste buds of Kolkata residents.

    Within this achievement, special mention goes to the Park Street outlet which is proudly standing as the flagship store for Burger Singh in the eastern region. This month alone, the Park Street outlet is set to achieve a net sale of 27 lacs, indicating its status as a culinary landmark in Kolkata.

    Commenting on this remarkable success, Burger Singh co-founder Rahul Seth expressed, “We are thrilled to witness the remarkable results of our substantial investments in the Kolkata region. It’s a testament to our commitment to bringing quality burgers to this vibrant community, and we’re grateful for the overwhelming response.”

    Burger Singh remains committed to providing a delightful culinary experience to its patrons and looks forward to continuing its journey of culinary innovation and community engagement in Kolkata.

  • “For TAS World their customers’ satisfaction is of utmost priority”: TAS World’s Anmol Sachdeva

    “For TAS World their customers’ satisfaction is of utmost priority”: TAS World’s Anmol Sachdeva

    Mumbai: TAS World is a multidisciplinary firm that facilitates real estate development, architecture, interior design and project construction management consultancy services to all other services that people require in their project from scratch to finish pan India.

    Their vision is to tailor and cater to their individual taste, creating truly one-of-a-kind, bespoke designs. As developers, architects and interior designers in Delhi, their aim is to create functional and practical spaces.

    Indiantelevison.com caught up with TAS World’s founding and managing director Anmol Sachdeva in an email interaction, where he shared his brand’s vision, their projects etc..

    Edited excerpts

    On TAS World

    A design led real estate led by young entrepreneurs Ankit Sachdeva and Anmol Sachdeva, bringing all experts in Architecture, Project Management and Interior Design under one roof is TAS World, a multidisciplinary Real Estate firm that assists homebuyers with everything that goes into making a perfect Dream Home.

    The multidisciplinary firm that is based in the National Capital provides complete Real Estate Project Management. the team of experts at the TAS World provides solutions related to Architecture, Interior Design, Project Management, Real Estate Development and Structural Engineering. From giving the best-in-class design and services to executing them to making your dream place, there is nothing that TAS World leaves. With a dedicated and experienced professional team of Architects, Interior Designers, and Civil Engineers, they provide end-to-end complete Real Estate Project Management related solutions to their clients that have carved a niche around themselves because of their innovative technologically driven excellent designs and their effort to incorporate sustainability in the properties they deal in.

    On products or services does the brand offer, and their standout features

    Design Services, Structural Design Services, Real Estate Consultancy Services, Real Estate Development Services. From assisting you in finding your dream home to helping you in meticulously designing it as per your choice, from providing both luxury and comfort to keeping your budget in mind while helping you go through every nitty-gritty, TAS World does all for you.

    On elaboratng importance on customer support and guarantees customer satisfaction?

    For TAS WORLD their customers’ satisfaction is utmost priority. Providing quick and problem solving after sales and staying in touch with their clients even after the delivery of project is what makes TAS World stand out.

    On highlighting any eco-friendly or socially responsible actions taken by the brand

    The world is witnessing massive environment-related challenges and this calls for innovative ways to tackle these issues. The growing alarmity has prompted people to take up the concept of sustainability seriously and the same is being experienced in various sectors. Real Estate in India is one such sector where the concept can play a vital role and catering to the same, TAS World, one of the leading multidisciplinary Real Estate Developers in India, is significantly contributing to this by majorly emphasising on the use of sustainable materials in every aspect they cater be it Construction, interior designing or Architectural designs that ensures maximum use of Construction Materials and Interior finish items that are environmentally friendly and cause zero- to low emissions.

    Additionally, they provide affordable and cost-friendly properties alongside providing a number of benefits like improved tenant health and well-being and higher labour productivity. This is not just the aspect that TAS World is incorporating sustainability but with the belief that sustainable Design practices must reflect the brand’s honest commitment to protecting the environment, TAS World is also integrating sustainability in the segment of Real Estate, Architecture and Interior Design. By ensuring that their Designers use recycling resources, materials, and waste, they drastically reduce the negative impact on the environment and help preserve natural resources.

    Unlike the general public perception, Architecture and Interior Design is a broad concept and is not just limited to the use of recycled materials to embrace the concept of sustainability but also has numerous other ways to do so. TAS World with a dedicated and experienced professional team of Architects, Interior Designers, and Civil Engineers while designing your project also ensures that the designs curated by them are Energy-efficient. Several new-age residential and commercial projects consume massive amounts of electricity, eventually producing greenhouse gases. To counter this, TAS World selects natural lighting and the right colours, combined with efficient insulation that, without a doubt, cut down the energy consumption significantly. Additionally, their interior designers, while designing your dream project, also ensure that the use of lighter colours on walls with reflective surfaces can help brighten up a room and decrease the need for artificial lighting. Post lighting, water efficiency is a vital part of sustainable architecture and Interior design and through meticulously curated built-in water recycling systems and tools; TAS World ensures the prevention of wastage.

  • Lendingkart appoints Tilt Brand Solutions as its communications partner

    Lendingkart appoints Tilt Brand Solutions as its communications partner

    Mumbai: Lendingkart has appointed Tilt Brand Solutions as their communications partner for their upcoming campaign that will feature during the ongoing ICC Cricket World Cup. The Mumbai-based brand & communications consultancy, Tilt Brand Solutions is a part of Quotient Ventures.

    Lendingkart has been a pioneer in providing working capital financing solutions to entrepreneurs so they can focus on their business instead of worrying about the gaps in their cash flows. Armed with a variety of products, Lendingkart is consistently making it easier and simpler for business owners to get access to loans anytime and anywhere.

    Tilt Brand Solutions, in this partnership, was tasked to conceive and execute a through-the-line campaign for Lendingkart featuring their brand ambassador – Rajkummar Rao.  

    Lendingkart chief marketing officer Ram Deshpande said, “Really excited about our upcoming campaign with Tilt Brand Solutions at the helm to redefine our brand storytelling with our unique position in the fintech space. Looking forward to some great creative work that will take brand Lendingkart further.”

    Quotient Ventures co-founder & group chief growth officer, Rajiv Chatterjee, added, “We are thrilled to partner with Lendingkart for this critical campaign. We are partnering with them to position their expanded product portfolio and through-the-line execution of the campaign and amplification across touchpoints. We are grateful to them for the faith placed in us, as well as their ambition to disrupt the market, both at a product and communication level.”
     

  • Vivz World Fashion Week London debuts Indian designer’s nine yards saree look

    Vivz World Fashion Week London debuts Indian designer’s nine yards saree look

    Mumbai: Vivz World Fashion Week London witnessed a groundbreaking moment in the world of fashion as Meenal Thipse unveiled her mesmerising collection, “Anjor”, featuring the legendary nine yards Maharashtrian saree for the first time ever on the international runway.

    Meenal Thipse, a renowned fashion designer celebrated for her commitment to preserving traditional Indian attire, took center stage at the prestigious Vivz World Fashion Week London. With “Anjor”, she brought a captivating blend of culture, heritage, and contemporary fashion to the global audience.

    The collection, “Anjor”, was a tribute to the timeless elegance of the nine yards saree. Meenal Thipse’s meticulous craftsmanship and attention to detail breathed new life into this iconic piece of Maharashtrian tradition. Her innovative design sensibilities showcased the saree’s versatility, making it suitable for both formal and casual occasions.

    The runway came alive with vibrant colors, intricate embroideries, and a fusion of fabrics that celebrated the rich heritage of Maharashtra. Meenal Thipse’s “Anjor” collection was a harmonious blend of tradition and modernity, making it an instant sensation among fashion enthusiasts and industry experts alike.

    Speaking about her groundbreaking showcase, Meenal Thipse expressed her enthusiasm, saying, “The nine yards saree has always held a special place in my heart, and I wanted to share its beauty with the world. Vivz World Fashion Week London provided the perfect platform for this endeavor, and I am overwhelmed by the positive response.”

    The audience at Vivz World Fashion Week London was treated to a visual spectacle that celebrated the cultural richness of India. Meenal Thipse’s “Anjor” collection not only paid homage to the Maharashtrian heritage but also highlighted the universal appeal of the nine yards saree.

    The debut of the nine yards saree look at Vivz World Fashion Week London by Meenal Thipse is a testament to the power of fashion to transcend borders and bring traditional artistry to the global stage. This historic moment marks a milestone in the fashion industry and sets the stage for a new era of creativity and cultural exchange.

  • Moneycontrol Mutual Fund Summit 2.0 – Path to 20 crore investors

    Moneycontrol Mutual Fund Summit 2.0 – Path to 20 crore investors

    Mumbai: Moneycontrol, a leading financial website of the Network 18 group, is bringing the second edition of the Moneycontrol Mutual Fund Summit, which will be held in Mumbai on 11 October. The marquee event will see SEBI’s whole time member Ananth Narayan G, as its chief guest.

    The summit will see panel discussions with industry leaders, CEOs, and fund managers, who will deliberate on the challenges and opportunities before the Indian mutual fund industry as it aspires to go from roughly four crore investors at present to 20 Crore in 5-10 years. With inflows into mutual funds through systematic investment plans (SIP) crossing Rs 15,000 crore a month for the first time this year in July, the Indian MF industry is set for a quantum leap in the years ahead. Will the growth in assets under management (AUM) lead to a healthy growth of retail investors in the MF industry? That’s the question we’ll be asking at the second edition of the summit.

    Moneycontrol’s annual mutual fund conclave brings together experts to debate the ways in which the industry can move forward, become the chosen savings and investment vehicle, and increase the number of investors. The summit will also try to address how mutual funds should spread beyond the larger cities. Amid tightening regulations, reduced expenses over the years and stiff competition, the Indian MF industry faces the daunting task of spreading beyond the larger cities. Only four states – Maharashtra, Gujarat, Karnataka, and West Bengal – constitute 61 percent of the industry’s assets. What will it take for the geographical spread to get wider? How can mutual funds become a household name like bank fixed deposits or postal deposits?

    The Moneycontrol Mutual Fund Summit – Path to 20 Crore Investors is Powered by Axis Mutual Fund, Strategic Partner Reliance Industries Limited, and the Associate Partners are HSBC Mutual Fund, Motilal Oswal Asset Management, 360 ONE Asset, IBM, Baroda BNP Paribas Mutual Fund, Mirae Asset Mutual Fund. Meanwhile, new fund houses have entered the industry and still more are expected.

  • Mackly & Viacom18 Consumer Products collab for PAW Patrol kids’ collection

    Mackly & Viacom18 Consumer Products collab for PAW Patrol kids’ collection

    Mumbai: Mackly, the pioneer in kids’ clothing has once again set a remarkable milestone by launching a stylish and captivating ‘PAW Patrol’ collection of kids’ wear, in an exclusive collaboration with Viacom18 Consumer Products, the merchandising arm of one of the biggest Indian media conglomerates. This strategic move underscores Mackly’s commitment to offering a unique fusion of comfort and style while prioritizing essential factors like comprehending children’s daily habits and nurturing their personal growth.

    In this groundbreaking move, Mackly has not only introduced innerwear but also an extensive range of kids’ clothing that is set to revolutionize the way children dress and experience comfort. By incorporating the lovable PAW Patrol characters into their clothing line, the brand aims to make getting dressed an exciting adventure for kids. This collection encompasses a diverse array of garments, spanning from innerwear to everyday casuals, and is designed to be entirely unisex, allowing children of all genders to express their distinct personalities while embracing their favorite animated heroes.

    Highlighting the collaboration, Mackly founder Sharmila Srikumar commented, “We are thrilled to introduce a wide range of kids’ wear in collaboration with PAW Patrol, offering parents a one-stop solution for stylish and comfortable clothing for their kids. Our collaboration with PAW Patrol is not just about clothing; it’s about nurturing a unique and fun approach to children’s well-being, where comfort, style, and personal growth go hand in hand. With this exciting collection, Mackly is paving the way for parents to provide their children with clothing that fosters self-confidence, creativity, and an active, positive lifestyle. Just like the PAW Patrol heroes who embark on a mission to safeguard the world, our brand is on a mission to provide children with comfort through their clothing choices.”

    Viacom18 business head of consumer products Sachin Puntambekar added, “We, at Viacom18 Consumer Products, are committed to engage with consumers in novel ways. We’re delighted to bring this new collection with Mackly to the fans of PAW Patrol, who like to wear their fandom on their sleeves. This is a great collaboration in the expansion of the footprint, of this much-loved animated series franchise.”

    Through this mighty collection, children can embrace the heroic attributes of their beloved PAW Patrol characters, encouraging their creativity and problem-solving abilities. This integration of play into their daily clothing choices adds an extra dimension to their growth journey, reinforcing the idea that learning and development can be both enjoyable and fashionable. Each piece in the PAW Patrol collection is thoughtfully designed to align seamlessly with children’s growth and development. The fabrics used are not only soft and comfortable but also durable, allowing kids to explore, play, and learn with confidence. The designs are vibrant and age-appropriate, fostering a sense of fun and positivity in children’s daily routines.

    As Mackly leads the way in India with this innovative collaboration, parents can now discover a comprehensive range of unisex kids’ clothing that combines the mighty style, comfort, and magic of PAW Patrol on their website. It’s the pawfect collection for theme parties, birthday celebrations, and everyday adventures for kids. #PAWMightyCollection #wearandwatch #KidsFashion #MacklyXPawPatrol”

  • Asian Paints launches Apcolite All Protek emulsion with whimsical TVC ‘Bhaag Daag Bhaag

    Asian Paints launches Apcolite All Protek emulsion with whimsical TVC ‘Bhaag Daag Bhaag

    Mumbai: Asian Paints is all set to revolutionise home interiors with its latest offering, Apcolite All Protek emulsion, which promises to keep your walls spotless and beautiful. The company has launched an enchanting and imaginative TV commercial under its campaign “Bhaag Daag Bhaag,” to showcase the exceptional stain-repellent properties of this innovative emulsion.

    Conceptualised by McCann Worldgroup, the commercial opens with a heartwarming scene in a Kerala home. A young girl and her brother are seen making art out of breadcrumbs and ketchup, sitting at their dining table. The brother welcomes the idea of adding an elephant artwork to the Nettipattam decoration on the wall, to which the sister excitedly agrees. They move along, and what follows is pure magic – as the ketchup touches the wall, a hand and foot-like protrusion comes from within the wall in repellence, leaving it spotless! The children are left amazed.

    The creative duo then tests the paint’s prowess with various staining materials like mustard sauce and chocolate sauce, only to witness the same as they had before – the stains are repelled by the wall. The TVC cleverly emphasizes how Apcolite All Protek emulsion turns your worries into beautiful opportunities by keeping your walls pristine. Adding a playful twist to the TVC, the father joins the children’s creative adventure, offering himself as a canvas for their well-intentioned endeavour.

    This delightful ad film effectively showcases the exceptional Lotus Effect Technology of Apcolite All Protek emulsion paint. This technology is the secret behind how the paint on the walls effectively repels stains. It prevents stains from sticking to walls, keeping them clean and looking fresh.

    The TVC also features a catchy refrain, ‘Bhaag Daag Bhaag’, that accentuates the remarkable stain-repellent qualities of Apcolite All Protek, creating a memorable and engaging narrative.

    Speaking on the new TVC, Asian Paints Ltd. MD & CEO Amit Syngle said, “Apcolite All Protek is more than just paint; it’s an innovation that embodies Asian Paints’ commitment to enriching lives. Its revolutionary Lotus Effect Technology not only safeguards walls from stains but enhances overall quality of life. The remarkable stain-repellent capabilities empower consumers to live freely and comfortably in their homes without worrying about stains compromising their beauty. All Protek mirrors our dedication to simplifying lives, enriching living spaces, and nurturing carefree, childlike creativity.”

    McCann India executive director & head of creative Ashish Chakravarty said, “We needed something that establishes a unique and ownable audio-visual device to demonstrate how the Lotus Effect works, but without losing out on emotions. So, for this, along with a fun refrain (Bhaag Daag Bhaag) and the visual effect on the wall, we also developed the character of the father, who lets the children draw an elephant on his T-shirt when he sees that they are unable to draw it on the wall. All this gives more power to the overarching narrative of keeping room for mischief at home, liberates the consumer from the fear of messing up the walls, and makes the commercial more than just a demo. The plot, the story, the music, and the storytelling use local Kerala nuances and insights to drive home the point even more strongly.”

    Asian Paints has a longstanding tradition of delivering high-quality products and innovations, and Apcolite All Protek is no exception. With ‘Bhaag Daag Bhaag,’ Asian Paints encourages homeowners to focus on the beautiful aspects of life and creativity while leaving the worry of stains and dirt to Apcolite All Protek.

  • Virgio transforms into a circular fashion brand, pioneering a new era

    Virgio transforms into a circular fashion brand, pioneering a new era

    Mumbai: Virgio, a fashion-tech start-up has announced a new version of Virgio which is set to be unveiled this week. The Accel, Prosus and Alpha wave-backed fast fashion brand is evolving into something even more meaningful and powerful. This exciting development marks a new chapter in the brand’s journey, promising to be still fashion-forward with enhanced customer experiences, and a renewed commitment to circularity and innovation. As one of the fastest-growing fashion start-ups, Virgio’s customer base grew over a lakh within the first year of its launch. This year marks a renewed commitment from Virgio to build fashion better.

    With  Myntra the former CEO Amar Nagaraman, at the helm, Virgio has consistently captured the essence of contemporary fashion trends while maintaining its distinctive identity. The upcoming revamp is a reflection of Amar Nagaraman’s dedication to evolving with the ever-changing needs and desires of its discerning clientele. His vision to make circular fashion the way of life is pro-planet and will usher in a new era in the fashion industry in India. The brand’s design team has been hard at work, meticulously crafting new collections that embody both sophistication and modernity, all made in natural fabrics to ensure they last longer, are good for the community and can be recycled after their usage.

    Commenting on the evolution, co-founder Amar Nagaraman stated, “While fast fashion is agile, trendy and caters to the growing needs of the young blood in India, it also promotes overproduction, overconsumption. Fast fashion companies use harmful fabrics and exploit labour to cut corners on pricing and quality fuelling the market with what will be sent to landfills. It’s a global crisis and we all are witnessing it. That’s why we’ve made a conscious choice to move our entire efforts to build a circular fashion brand.”

  • Pepe Jeans London introduces AW23 brand campaign: ‘I Love London

    Pepe Jeans London introduces AW23 brand campaign: ‘I Love London

    Mumbai: Pepe Jeans London celebrates its remarkable 50-year journey amidst the enchanting narrative of “I LOVE LONDON.” This denim lifestyle brand, born in the heart of London, proudly unveils its AW23 campaign as a heartfelt homage to its enduring London heritage.

    Set against the backdrop of London’s iconic landmarks, this campaign endeavours to encapsulate the timeless essence of the city by seamlessly blending modernity with classic charm. In a pioneering move, the campaign introduces an internationally renowned model of Indian origin, strengthening its connection with the Indian audience.

    The campaign serves as a captivating window into the latest offerings from the collection, showcasing a curated selection of iconic denim pieces, each meticulously crafted from premium fabrics. In addition, it features an array of fashion-forward elements, including a colour-blocked hoodie, a double flap pockets shacket, a hooded parka jacket, yarn-dyed check shirts, and avant-garde styling that resonates with the contemporary spirit.

    Pepe Jeans India CEO & MD Manish Kapoor shared his thoughts on the collection, stating, “This campaign embodies the essence of Pepe Jeans London, where timeless fashion harmonises with the dynamic beat of London. We are thrilled to introduce our AW23 collection, a fusion of classic denim and modern style that appeals to fashion enthusiasts from all walks of life.”

    Our AW23 collection has something special in store for Indian consumers, as it artfully combines the iconic fashion legacy of London with the vibrant and diverse fashion landscape of India. From premium denim pieces to trendy streetwear, our collection caters to a wide range of tastes and celebrates the dynamic style sensibilities that define fashion enthusiasts in India.

    The AW23 collection is now available at all our exclusive stores, leading departmental stores, multi-brand outlets, top e-commerce partners, and on our website.

  • Cha-Chi Communications’ hyperlocal initiative reaches 60 crore Indian users

    Cha-Chi Communications’ hyperlocal initiative reaches 60 crore Indian users

    Mumbai: Cha-Chi Communications, a leading digital marketing agency, today announced the successful launch of its groundbreaking hyperlocal outreach initiative, marking a significant milestone in the world of influencer marketing. With a reach extending to over 60 crore social media users in 20 regional languages across India, this innovative offering has already garnered the support of more than 25 corporate clients, delivering a remarkable Return on Investment (ROI) of 150 per cent.

    In recent years, influencer marketing has become an integral part of digital advertising strategies, and Cha-Chi Communications has emerged as a frontrunner in this dynamic field. The agency’s hyperlocal outreach initiative leverages the power of social media influencers to create highly targeted, region-specific campaigns that resonate with local audiences. This approach has proven to be exceptionally effective, as evidenced by the impressive ROI achieved by their clients.

    According to industry data from leading marketing research firms, influencer marketing is on the rise in India, with a projected growth rate of 25 per cent annually. The use of regional languages and hyperlocal targeting has become increasingly vital in engaging with diverse audiences across the country. Cha-Chi Communications’ innovative approach aligns perfectly with these trends, offering their clients a unique competitive advantage.

    Cha-Chi Communications co-founder Priyanka Rana expressed her enthusiasm for this milestone achievement: “We are thrilled to introduce our hyperlocal outreach initiative, which represents a game-changing approach to influencer marketing in India. Our goal has always been to connect brands with their target audiences in the most authentic and effective way possible. With the support of our valued clients and the dedication of our talented team, we have not only achieved but exceeded our expectations, delivering exceptional results and an ROI of 150 per cent. We look forward to continuing our journey of innovation and success in the world of influencer marketing.”

    Cha-Chi Communications’ hyperlocal outreach initiative has already received accolades from industry leaders and influencers alike for its pioneering approach to influencer marketing. As the agency continues to expand its reach and client base, it remains committed to delivering measurable results and staying at the forefront of the rapidly evolving digital marketing landscape.

    The offering has been launched in Hindi, English, Gujarati, Marathi, Oriya, Bengali, Tamil, Telugu, Kannada, Punjabi among other languages catering to masses in India. The influencer base is spread across various domains including by not limited to finance, healthcare, education, sustainability, food & beverages, fashion, beauty, parenthood, tech and skilling.