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Category: MAM

  • Skill India partners with Coca-Cola India to launch the retailer skill development program

    Skill India partners with Coca-Cola India to launch the retailer skill development program

    Mumbai: To empower the retailer community in the states of Odisha and Uttar

    Pradesh, the National Skill Development Corporation (NSDC), working under the aegis of the Ministry of Skill Development & Entrepreneurship (MSDE) announced a partnership with Coca-Cola India today to launch the Super Power Retailer Program under the Skill India Mission. The program is being piloted in the state of Odisha.

    The partnership was formally announced in the esteemed presence of the Union Minister for Education and Skill Development & Entrepreneurship, Shri Dharmendra Pradhan; Ved Mani Tiwari, COO, NSDC; and Sanket Ray, president, Coca-Cola India & Southwest Asia.

    The program facilitates the empowerment and progress of the retailers, marking a significant milestone in Skill India’s efforts to support the workforce. The initiative focuses on enabling retailers by focusing on building their capacity and capability in today’s modern retailing sector. It focuses on providing training to small and micro retailers, equipping them with the knowledge and skills needed to better understand consumer behaviours and their preferences. It aims to provide retailers with skills, tools and techniques that are required to succeed in the constantly changing retailer ecosystem and to spread knowledge of best practices, equipping traditional retailers with the right skill set necessary to make their business more profitable, as well as build their business skills.

    The Super Power Retailer Program will offer industry-specific skills such as customer management, inventory and stock management, financial management etc. that are tailored to the professional needs of retailers, making the retailers proficient and enhancing their knowledge. As part of the program, the participants will undergo a 14-hour training which will comprise of two hours of classroom session and 12 hours of digital training. The training will include physical classroom sessions along with an app-based Learning Management System (LMS) that is accessible on mobile and handheld devices for online modules. The modules will be hosted on Skill India Digital’s platform (SID) and the training will be executed through a multimedia approach with a blend of videos, and texts, by experienced trainers facilitating learning. The participants will receive a certificate upon completion of classroom, online training, and assessment modules.

    Under the partnership, NSDC will support Coca-Cola India in expanding the program’s outreach on SID.  This involves creating and refining training content that aligns with industry-specific skill requirements. Additionally, NSDC will facilitate the recruitment of trainers for program implementation and ensure a seamless learning experience by providing the requisite training infrastructure.

    Shri Dharmendra Pradhan, Hon’ble Union Minister for Education and Skill Development & Entrepreneurship, said, “As the auspicious celebrations of Durga Puja begin today, we launch the Super Power Retailer program in partnership with Coca-Cola India to empower our retailers and provide training to them on expanding their businesses and enhancing consumer experiences. I am confident that the initiative will play a pivotal role in strengthening India’s economy by skilling, reskilling, and upskilling the retailers by paving the way for their growth. I congratulate all the successful self-reliant retailers who have been awarded today.”

    “Aligned with the Hon’ble Prime Minister, Shri Narendra Modi’s vision of making our workforce the biggest beneficiary of developed India, the program aims to provide 14 hours of quality retail training through the Skill India Digital Portal. The retailers will be trained on how to plan and implement business strategies and utilise the vast opportunities extended by digital platforms. The training modules will be available in multiple languages which will enable small shopkeepers as well as big businessmen across the country. We acknowledge this effort to enable a retail ecosystem that will exceed customer expectations, embrace the Future of Work, and provide exponential growth to the industry.” He added.

    Reflecting on this milestone, Ved Mani Tiwari, COO, NSDC said, “A transformative revolution is underway within India’s skill development ecosystem, driven by an unwavering commitment to empower the country’s youth and its ambitious workforce through skill acquisition, enhancement, and adaptation. With Coca-Cola India aligning its efforts with Skill India Digital, I believe that both our aspiring and established retailers will receive top-notch training to strengthen their capacity and capability. Guided by the Hon’ble Minister’s leadership, the introduction of the Academic Bank of Credit, a digital repository of prior learning experience will further empower our nation’s youth. I encourage corporations to collaborate with Skill India Digital to position India as the global Skill Hub.”

    Coca-Cola India & Southwest Asia, president Sanket Ray said, “At Coca-Cola India, we strive to create value for the retailer ecosystem which is an integral part of the business value chain. In the evolving consumer landscape, equipping retailers with key entrepreneurial and digital skills enhances their relevance for today’s consumers and enables them to be future-ready. We applaud the efforts of the Skill India Mission that fosters innovation and provides industry-specific skills which are accessible to all.”

    By collaborating and aligning efforts, the Government of India and industry stakeholders can shape a skilling ecosystem that drives excellence and economic growth.

     

  • BharatPe introduces special World Cup feature on its speaker devices

    BharatPe introduces special World Cup feature on its speaker devices

    Mumbai: BharatPe, one of India’s leading fintech companies, has announced the launch of a special World Cup feature on BharatPe Speaker, transforming it into the ultimate cricket companion for its 10 million+ strong merchant community during the World Cup 2023. In addition to receiving real-time alerts for payments, merchants who opt for this exciting feature can now get access to live match updates, for all India matches, on their BharatPe Speakers, at no additional cost.

    In line with the grandeur of this international cricketing event, the newly-introduced feature will provide real-time run updates, match results, and end-of-the-over summaries for the playing team, all within a single platform. Merchants have the option to receive score updates in their preferred language, either English or Hindi. Additionally, BharatPe Speakers will receive instant notifications for each critical wicket, ensuring that merchants are updated with every development of the fixture. The speakers will promptly share the latest match results as soon as they are announced, delivering the final verdict of each thrilling encounter to the merchants.

  • Moneycontrol join hands with Aditya Birla Group

    Moneycontrol join hands with Aditya Birla Group

    Mumbai: Moneycontrol, India’s leading markets and finance platform, has joined hands with Aditya Birla Group to launch ‘1 Minute Investment Pops,’ a one-of-a-kind video series aimed at simplifying wealth creation for young investors.

    ‘1 Minute Investment Pops’ aims to simplify the world of investments, offering viewers a quick and insightful glimpse into various investment avenues in just a minute. In each video, market experts such as CNBC TV18 anchors Nigel Dsouza, Sonal Mehrotra, Sonia Shenoy explain different methods of investing, providing viewers with the essential knowledge to start or continue their investment journey.

    At a time when short, engaging content rules the roost, there’s an opportunity for financial education to adapt and keep up. It’s all about being ‘snackable’ – quick, informative, and right to the point. However, there’s been little to no change in the way in which financial education is presented to beginner-level investors, and that’s the gap ‘1-minute investment pops’ aims to bridge. These bite-sized videos do not overwhelm the user with complex information; they ignite the viewers’ interest in saving and investing in just a minute.

    In the episodes so far, Dsouza has covered a range of investment topics including Hedge Funds, PPF (Public Provident Fund), Health Insurance Plans, and Mediclaim, while Sonal Mehrotra delved into topics like Pension Plans, Endowment Plans, and Term Insurance. Sonia Shenoy has addressed topics such as Bank Fixed Deposits, Post Office Fixed Deposits, and ULIPs (Unit Linked Insurance Plans).

    The digital video series targets mobile-first, new age consumers, and inspires them to adopt saving and investing practices. The simplified digital content enables easy sharing and serves as a valuable reference for informed investment decisions.

    ‘1 Minute Investment Pops’ is exclusively available on Moneycontrol’s digital platforms, including Instagram and YouTube.

    https://www.youtube.com/playlist?list=PLA_tb393dqDds6Toe51tCGcAwsJWreA9i

  • Sprite unveils ‘Thand Rakh’ brand films during ICC Men’s Cricket World Cup

    Sprite unveils ‘Thand Rakh’ brand films during ICC Men’s Cricket World Cup

    Mumbai: Sprite, the lemon and lime-flavored beverage from the Coca-Cola Company encourages cricket fans to keep their cool during intense moments of matches through a series of brand films on ‘Thand Rakh.’ With the ongoing ICC Men’s Cricket World Cup, the natural impulse to become caught up in the intensity of the game’s heated moments is inevitable. However, Sprite comes to the rescue as the ultimate refreshment to help fans stay cool and composed when the pressure is high.

    In a series of captivating TV commercials, a group of friends are shown engrossed in the ICC Men’s Cricket World Cup. While one of them is fixing the house premises, others are glued to the TV without wanting to miss a single ball. As the match’s intensity rises, chaos ensues in the household at the same time. It’s during this pivotal moment that one of them extends an offer of Sprite to the group.

    In another exciting and forward-thinking move, Sprite is embracing innovation and encouraging ‘Thand Rakh’ by launching the shoppable Out-Of-Home (OOH) advertising campaign during the highly anticipated India vs. Pakistan match on 14 October. As the game’s intensity surges, a rise in temperature is seen on the digital billboard representing Ahmedabad city and Narendra Modi Stadium. The temperature on OOH will change on a real-time basis the excitement levels of the match. In this unique and first-of-its-kind innovation, the intensity of excitement within the stadium is directly tied to the decibel levels, leading to the dynamic adjustment of the temperature displayed on the board.

    Coca-Cola India senior category director Sparkling Flavors (India and Southwest Asia) Tish Condeno expressed her enthusiasm for the campaign, senior category director Sparkling Flavors (India and Southwest Asia) Tish Condeno, saying, “The new ‘Thand Rakh’ campaign revolves around embracing the unforgettable intensity that defines sports. Sprite, truly takes ownership of these heated moments, offering a refreshing solution during ICC Men’s Cricket World cup. We are thrilled to provide a cool respite for those impulsive, high-pressure moments that define the essence of the tournament.”

    Ogilvy India CCO Sukesh Nayak said, “Sprite is established itself as the go-to brand when life throws situations at you that end up causing heat. The cricket world cup is one such situation. The campaign shows cricket through the lens of life in an interesting way that ends in a comedy of errors. It’s quick, snackable content that drives home the point of when heat strikes, Sprite comes to the rescue.”

    Ogilvy India (North) CCO Ritu Sharda said, “The cricket World Cup is the biggest clash of the best teams from around the world. Obviously there will be intense moments and things will heat up. The films show how heated moments from a match get transferred to real life. We took words from the world of cricket and gave it a spin with real life situations where the meaning of the word is completely different. Resulting in heat. Making it the perfect ground for Sprite to come in as the official cooler of heat and to tell people to enjoy the world cup in full, minus the heat.”

    The TVCs will go live during matches on Hotstar and Star Sports.

    Link to the TVCs:

  • Mahāsa Ghar unveils innovative 3D lifestyle storefront

    Mahāsa Ghar unveils innovative 3D lifestyle storefront

    Mumbai: Mahāsa Ghar, a first-of-its-kind 3D premium lifestyle collective, is set to redefine the shopping experience, with its website launch on 22 October. With a vision to provide an interactive and utopian shopping experience, the platform was founded by visionary entrepreneur Kanishka Tripathi. Mahāsa Ghar heralds a paradigm shift in the customer’s online shopping journey, by promoting ethicality, fostering a return to heritage, and redefining home living for the conscious consumer.

    Mahāsa Ghar combines a 3D environment with an interactive e-commerce storefront. Rooted in the philosophy of embracing a slower, more mindful way of living, rejecting overconsumption, that supports intricate and artisanal manufacturing. The approach blends 360° Augmented Reality with the accessibility of e-commerce, inviting customers to explore curated living spaces that honour heritage and traditions.

    Founder and CEO Kanishka Tripathi expressed her gratitude for the website launch, stating, “In this dynamic digital age, where the boundaries of traditional commerce are continually expanding, Mahāsa Ghar stands at the forefront of this evolution. We are not just a business; we are architects of an industrial vision. Our platform seamlessly blends cutting-edge 3D virtual environments with an intuitive e-commerce interface, epitomizing mindful living. In a world besieged by overconsumption, we champion the cause of artisanal craftsmanship, intricate detailing, and ethical commerce. Mahāsa Ghar symbolizes the intersection of technological innovation and conscious consumerism.”

    She added, “As the founder and CEO of Mahāsa Ghar, I am honoured to be leading this revolutionary charge. Our commitment is not just to provide exceptional products but to redefine the very essence of the shopping experience. We invite consumers to explore, engage, and embrace a new way of interacting with the art of buying. Together, we are redefining the future of retail, one mindful purchase at a time.”

    Mahāsa Ghar is devoted to transforming living spaces by endorsing ethical brands, championing sustainability, and honouring our cultural heritage. Experience the grand unveiling of our website on 22 October. 

  • The rise of purpose-driven brands: How Indian companies are embracing social responsibility to attract customers

    The rise of purpose-driven brands: How Indian companies are embracing social responsibility to attract customers

    Mumbai: In the ever-evolving landscape of business, a remarkable transformation is taking place as companies in India and around the world recognise the importance of aligning their operations with social responsibility and purpose-driven initiatives. This paradigm shift marks the ascent of purpose-driven brands, where businesses intertwine their core values with impactful causes to resonate with customers who seek more than just products and services – they desire a sense of purpose and positive societal impact.

    Consumer behavior has undergone a significant transformation in India as well. Modern consumers are not merely seeking value for money; they are increasingly concerned about the ethical, environmental, and social implications of their purchasing decisions. This shift in consumer expectations has spurred companies to reevaluate their strategies and embrace a more socially responsible approach.

    A survey conducted by Nielsen revealed that 73 per cent of Indian consumers are willing to pay more for products and services provided by companies committed to positive social and environmental contributions. This statistic underscores the economic potential of purpose-driven brands that can capture the attention of this conscientious consumer base.

    Purpose-driven marketing entails conveying a company’s mission, values, and commitment to social responsibility as integral aspects of its branding strategy. This approach aims to forge an emotional connection with consumers by highlighting the company’s endeavors to contribute positively to society and the environment. Brands that adeptly execute purpose-driven marketing can anticipate enhanced customer loyalty, brand affinity, and market influence.

    Amul is a prime example of a purpose-driven brand. With its “Amul for India” campaign, the company has celebrated India’s achievements across various domains, and its advertisements often feature messages of national pride and unity. By aligning its brand with the aspirations and emotions of Indians, Amul has not only secured a special place in the hearts of its consumers but also solidified its status as a purpose-driven brand.

    Industry-Specific Insights

    1. Sustainable Fashion

    In India’s fashion industry, sustainability is emerging as a crucial focus area for purpose-driven brands. FabIndia, a leading retailer of handcrafted textiles and home furnishings, places a strong emphasis on traditional craftsmanship, fair trade, and rural development. By promoting sustainable livelihoods and providing a platform for local artisans, FabIndia resonates with consumers who prioritise ethical consumerism.

    2. Technology with a Social Impact

    Even the technology sector in India is experiencing a paradigm shift. Companies like Wipro are embedding social responsibility into their business ethos. Wipro’s “Sustainability and Social Responsibility” initiatives span various areas, including education, healthcare, and environmental conservation. Through these initiatives, Wipro not only contributes positively to society but also showcases its commitment to making a meaningful difference beyond profits.

    3. Food Industry

    The Indian food industry is witnessing the rise of purpose-driven brands that prioritise health, sustainability, and ethical practices. Paper Boat, a famous Indian beverage brand, connects with consumers through nostalgia and cultural heritage. By using traditional recipes and natural ingredients, Paper Boat not only offers unique beverages but also preserves traditional flavors, contributing to a sense of identity and shared memories among its consumers.

    4. Corporate Social Responsibility

    Purpose-driven brands often integrate Corporate Social Responsibility (CSR) programs as a means of giving back to society. HUL (Hindustan Unilever Limited), a multinational consumer goods company, is an exemplar in this domain. Through initiatives like Project Shakti, HUL empowers rural women by providing them with entrepreneurial opportunities as direct-to-home sales agents. This not only contributes to women’s economic empowerment but also enhances the company’s social standing.

    The surge of purpose-driven brands represents a significant shift in the business landscape, both globally and in India. Companies are recognising that their success is intertwined with the well-being of society and the environment. By embracing social responsibility, Indian brands attract conscious consumers, catalyse change, and set new benchmarks for the industry.

    As consumer demands continue to evolve, purpose-driven brands in India are poised for success. By aligning their values with impactful causes, these brands are fostering more profound connections with customers, leaving a lasting impression, and demonstrating that profitability and purpose can coexist harmoniously, thus reshaping the Indian business landscape for the better.

    This article has been authored by Thinkin Birds founder Bhavik Mehta.

  • Virtue Worldwide and The Revolver Club collaborate to revolutionise vinyl record collecting

    Virtue Worldwide and The Revolver Club collaborate to revolutionise vinyl record collecting

    Mumbai: In a world where global vinyl sales have been steadily on the rise over the last decade, Revolver Club, India’s leading online vinyl record store, has been at the forefront of this musical revolution. Revolver Club has partnered with Virtue Worldwide, the agency powered by VICE known for their innovative and impactful work, to address a unique challenge faced by vinyl enthusiasts. With an average price of Rs 5,000 and vintage records often reaching Rs 20,000, vinyl lovers have long since struggled to justify these costs to their partners.

     

     

    In response to this challenge, The Revolver Club is introducing an ingenious solution through their new initiative, “Stick it to the Man.” This initiative comes in the form of an exclusively designed sticker book filled with fake prices and stylish sales stickers. These stickers are intended to help vinyl lovers mislead their friends and families by applying them to their record collections, concealing the actual cost of their purchases. With over 200 carefully designed stickers in this book, each crafted by audiophiles, vinyl enthusiasts can now enjoy their passion without causing any raised eyebrows.

    The Revolver Club founder Jude De Souza, believes that “Stick it to the Man” is not just a clever solution to a common problem but a way to give back to the vinyl community. De Souza stated, “Our goal has always been to make vinyl records more accessible and enjoyable for everyone. With this initiative, we’re not just addressing the concern; we’re also providing a pathway for music lovers to expand their vinyl collections and deepen their love for music.”

    Virtue Worldwide creative head APAC Hayden Scott expressed his enthusiasm for the project, stating, “At Virtue Worldwide, we love projects that challenge the status quo and provide solutions to real-life dilemmas. ‘Stick it to the Man’ is a fun and engaging way to tackle the issue of explaining the cost of buying records to loved ones who may not always be as enthusiastic about your hobby as you. As avid record collectors ourselves, we are excited to have created something that can help and eventually add back to the growing vinyl subculture in India.”

    The promotional video, created by Virtue Worldwide showcases the humour and creativity behind this unique initiative, highlighting how it can make collecting vinyl records an even more enjoyable experience.

  • PUMA India signs Mohammed Shami for specialised pacer spikes

    PUMA India signs Mohammed Shami for specialised pacer spikes

    Mumbai: Sports brand PUMA has roped in Team India fast bowler Mohammed Shami as its Brand Ambassador. Shami joins PUMA’s illustrious roster, which consists of some of the greatest names from the world of sports, including batting icon Virat Kohli, champion sprinter Usain Bolt, football stars Neymar Jr and Sunil Chhetri, celebrated boxer MC Mary Kom, cricketers Harmanpreet Kaur and Harleen Deol, and para-shooter Avani Lekhara.

    Under this partnership, the Indian pacer will endorse PUMA’s footwear, apparel and accessories through multiple activities and campaigns throughout the year.

    Fast bowlers play a critical role in cricket. The long-distance sprint followed by leap, high-pressure landing and usage of back and shoulder to bowl, makes fast bowling intense. PUMA has created a new bowling spike with a mid-sole meant for runners, to support fast bowlers.

    “Bringing Mohammed Shami into the PUMA family reinforces our dedication to the sport of cricket. We are delighted to support and welcome Shami into the PUMA family which has been home to cricket icons Virat Kohli and Harmanpreet Kaur. Shami is an outstanding fast bowler with an impressive track record across cricketing formats. His relentless courage, unwavering spirit and the finesse he brings to the game perfectly resonates with our brand values. We strongly believe that Shami’s association with PUMA will not only inspire fans and athletes but also drive our commitment to further sports culture in the country,” commented PUMA India managing director Karthik Balagopalan.

    Commenting on the association with PUMA India, Mohammed Shami said, “Just as every fast bowler in the world, I love speed and when you talk about speed, nothing beats forever faster PUMA. While I strive for excellence on the cricket field, PUMA continues to create path-breaking products that aid athletes like me to be the fastest in their game. I am delighted to be part of the PUMA family and it’s an amazing feeling to join their star-studded roster.”

    Shami has been a key member of India’s pace bowling unit. He made his debut against the West Indies in 2013 at the Eden Gardens, picking up nine wickets in the match, the most by an Indian fast bowler on debut. The right-arm fast bowler has played 64 Tests and picked up 229 wickets at an average of 27.7.

    He bowled four maiden overs on his One Day International debut against Pakistan in January 2013. He has scalped 171 wickets in 94 matches.

    In 23 T20 matches, Shami picked up 24 wickets with 3 for 15 being his best figure. 

  • Amitabh Bachchan named as APL Apollo’s brand ambassador

    Amitabh Bachchan named as APL Apollo’s brand ambassador

    Mumbai: APL Apollo structural steel tubes and pipes company, has announced the appointment of the extraordinaire Amitabh “Big B” Bachchan as its brand ambassador. Building on its 30-year legacy and the Make in India mantra, APL Apollo aims to further strengthen and expand its brand identity across the country with this signing.

    Amitabh Bachchan’s legendary career and countless achievements, which have established him as a symbol of longevity and trustworthiness, make this association a perfect one. Leveraging the giant superstar’s fan base and global appeal, APL Apollo aims to further boost its current market dominance, besides expanding its brand recognition across the nation. The two-year partnership will see the celebrated Bollywood veteran endorse the brand across all media channels including print, electronic media and outdoor, as well as in-store promotional material.

    Reflecting on the announcement, APL Apollo Tubes Ltd chairman & managing director Sanjay Gupta said, “We are incredibly proud to welcome Bachchan as he embodies all the qualities that APL Apollo stands for–excellence, versatility, and timeless quality. We are consistently channelling our efforts to deliver world-class quality, much like Big B and we are confident that this partnership will serve to reinforce our strong presence in the Indian market.”

    “Amitabh Bachchan’s iconic face is a forever appeal that strikes a chord with millions of hearts, not just in India, but worldwide. His enduring appeal will go a long way in elevating our brand image everywhere. This strategic move by APL Apollo will pave the way for not just elevated brand recognition but also an enhanced brand experience. By bringing diverse audiences through this ploy, the brand will witness wider connections,” said APL Apollo Tubes Ltd chief brand officer Charu Malhotra.

    APL Apollo Tubes Ltd (APL Apollo) BSE: 533758, NSE: APLAPOLLO is India’s leading structural steel tube manufacturer. Founded in 1986 and headquartered in Delhi-NCR, the company operates 11 manufacturing facilities with a total capacity of 3.6 million tons. It has a pan-India presence with units strategically located in Sikandarabad (UP), Hyderabad, Bangalore, Hosur (Tamil Nadu), Raipur (Chhattisgarh), Dujana (UP), Malur (Karnataka) and Murbad (Maharashtra). APL Apollo’s multi-product offerings include over 2,000 varieties for multiple building material structural steel applications such as pre-galvanized tubes, structural steel tubes, galvanized tubes, MS black pipes and hollow sections. With state-of-the-art manufacturing facilities, APL Apollo serves as a ‘one-stop-shop’ for a wide spectrum of products, catering to the domestic market as well as 20 countries worldwide and an array of industry applications such as urban infrastructure and real estate, rural housing, commercial construction, greenhouse structures and engineering applications. The company’s vast three-tier distribution network of over 800 distributors is spread across the country, with a presence in over 300 towns and cities.

  • Senco Gold & Diamonds – D’SIGNIA launches Rajwada 2023 Festive Edit collection

    Senco Gold & Diamonds – D’SIGNIA launches Rajwada 2023 Festive Edit collection

    Mumbai: Senco Gold & Diamonds, a leading pan-India jewellery retailer with a legacy of over five decades, has announced the grand launch of their exquisite collection Rajwada 2023 Festive Edit at their D’SIGNIA stores. This collection is a celebration of the festive spirit and embodies the perfect blend of traditional opulence and contemporary elegance and eternal beauty.

    The Rajwada 2023 Festive Edit collection features an array of designs in Gold, Diamond, Polki, Kundan, and Antique jewellery. Meticulously handcrafted by skilled artisans of Kolkata, each piece seamlessly blends royal elegance with artistic grandeur. Rajwada 2023 Festive Edit collection is curated keeping the regional and cultural requirements, the designs include traditional meenakari, jadau, filigree and nakashi work with diamonds and semi-precious stones. The idea behind this collection is to unite diverse regional artistic works that customers can connect emotionally and culturally.

    Rajwada 2023 Festive Edit is an extension of Senco Gold & Diamonds’ Vivaha – Rajwada 2022 Collection, offering a diverse range of products at various price points to ensure that the auspicious symbol of “Shagun” is accessible to everyone. Reflecting the latest trends, wedding shopping traditionally begins during the festive season’s auspicious Muhurat, prompting Senco Gold and Diamonds to curate designs suitable for every occasion. From lightweight temple and antique jewellery to elaborate Turkish designs crafted in both 22k and 18k gold, the collection caters to diverse preferences. Additionally, under the Everlite brand, Senco Gold & Diamonds will unveil more exclusive collections leading up to Dhanteras, featuring affordable pieces designed for everyday wear.

    Senco Gold & Diamonds has also unveiled a captivating campaign to promote its Rajwada 2023 Festive Edit collection, starring the graceful actress, Jaya Ahsan. Known for her poise and charm, Jaya Ahsan adds a touch of star-studded allure to the ultimate jewellery wearing experience for connoisseurs of karigari. The campaign beautifully captures the seamless fusion of luxury and artistry, harmonizing the natural beauty and regal composure of Jaya Ahsan with the opulence of D’SIGNIA showrooms, ensuring a truly royal experience for its discerning customers.

    Senco Gold & Diamonds director and head of marketing and designs Joita Sen said, “We are delighted to launch our Rajwada 2023 Festive Edit collection with Jaya Ahsan. Our special festive offers aim to make moments special for our esteemed customers, along with the luxurious experience of buying exclusive designs at our D’SIGNIA stores. The collection features designs in Antique, Polki-Kundan, and Diamonds to cater to the diverse demands across India. For this Dhanteras and wedding season, our Rajwada Collection combines traditional nuances with contemporary motifs and patterns, all crafted with the finesse of karigari. Shagun is for everyone with Senco Gold and Diamonds.”

    To celebrate this festive spirit, Senco Gold & Diamonds is also offering festive discounts of up to 50 per cent off on diamond-making charges and 12.5 per cent off on diamond value, up to 25 per cent off on gold-making charges and 0 per cent deduction on old gold, and a special advance booking scheme for Dhanteras called Flexi Gold Special.

    These offers will be available at all Senco Gold & Diamonds D’SIGNIA showrooms and on its online platform sencogoldanddiamonds.com.