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Category: MAM

  • 69 per cent Indians believe India is moving in the right direction: Ipsos survey

    69 per cent Indians believe India is moving in the right direction: Ipsos survey

    Mumbai: The September wave of the Ipsos What Worries the World Global Survey shows global south is driving optimism with Asian markets being most optimistic. Ipsos India was placed 3rd in the pecking order, after Singapore (82 per cent) and Indonesia (80 per cent). The other optimistic Asian markets being Thailand (66 per cent) and Malaysia (65 per cent).

    Global citizens on the contrary were more pessimistic with only 38 per cent believing their country is moving in the right direction. Notably, India has moved up five points in optimism in September from the August wave and global citizens too have moved up by two per cent.

    Ipsos What Worries the World tracks public opinion on the most important social and political issues, alongside whether people think things in their country are heading in the right or wrong direction, across 29 countries and among 24,733 adults globally and shows interesting findings for India.

    What worries Indians and global citizens?

    Urban Indians’ top worries were inflation (46 per cent), unemployment (39 per cent), crime and violence (28 per cent), financial and political corruption and poverty and social inequality (18 per cent). Top concerns of global citizens were inflation (38 per cent), crime and violence (32 per cent), poverty and social inequality (31 per cent), financial and political corruption (26 per cent) and unemployment (26 per cent).  

    Inflation remains top most global worry.

    And interestingly, global and local top five worries are the same though not in the same order.    

    Ipsos India CEO Amit Adarkar said, “India continues to be a highly optimistic market with its urban citizens strongly of the view that we are headed in the right direction as a country. This is in sync with actual reality as India is the 5th largest global economy and despite the polycrisis unfolding globally and its impact on global economy, we continue to grow economically and are seen as a country attractive for pumping in more investment by global investors and we are also driven a lot by domestic consumption, being the world’s most populous nation that is also optimistic about spending. Though inflation and unemployment are the top two worries in India, urban Indians are much less worried on these as compared to global peers. Also, food inflation has started coming down and unemployment has seen a sharp downturn. These, coupled with the upcoming festival season, should hopefully bring more cheer.”  

    Methodology

    This 29-country Global Advisor survey was conducted between August 25th 2023 and September 8th 2023 via the Ipsos Online Panel system among 20,570 adults aged 18-74 in Canada, Israel, Malaysia, South Africa, Turkey and the United States, 20-74 in Indonesia and Thailand, 21-74 in Singapore, and 16-74 in all other nations.

    The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country and is not intended to suggest a total result. The sample consists of approximately 1000+ individuals in each of Australia, Belgium, Brazil, Canada, France, Germany, Great Britain, Italy, Israel, Japan, Mexico, Spain, Sweden, and the US, and approximately 500+ individuals in each of Argentina, Chile, Colombia, Hungary, India, Indonesia, Malaysia, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea, Thailand and Turkey. The samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden, and the US can be taken as representative of these countries’ general adult population under the age of 75. The samples in Brazil, Chile, Colombia, India, Indonesia, Malaysia, Mexico, Peru, Singapore, South Africa, Thailand and Turkey are more urban, more educated, and/or more affluent than the general population. The survey results for these markets should be viewed as reflecting the views of the more “connected” segment of these populations.

    Weighting has been employed to balance demographics and ensure that the sample’s composition reflects that of the adult population according to the most recent census data. The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website. Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less than the actual, this may be due to rounding, multiple responses, or the exclusion of don’t knows or not stated responses.

  • Swiggy’s Match Day Mania returns for the biggest cricketing event of the year

    Swiggy’s Match Day Mania returns for the biggest cricketing event of the year

    Mumbai: Swiggy, India’s leading on-demand convenience delivery platform, announced the return of Swiggy’s “Match Day Mania” for the biggest cricketing extravaganza of 2023.  

    Match Day Mania which offers exciting discounts and benefits to users across food delivery, Instamart, Dineout and more is gearing up to make this cricketing extravaganza even more special.

    From 11 October to 19 November 2023, cricket enthusiasts can enjoy an array of exciting offers across Swiggy’s food delivery, Instamart, and Dineout, like a ‘FLAT 150 off on orders’ during match hours.

    Instamart brings free snack combo to Disney+ Hotstar subscribers

    Swiggy Instamart is offering a special promotion for Disney+ Hotstar subscribers to enhance their match-viewing experience. Disney+ Hotstar subscribers can enjoy a free Snack Combo (valued at Rs 190) while watching the ICC Men’s Cricket World Cup 2023 matches on the streaming platform. New users, who haven’t yet experienced the convenience of Instamart, can now enjoy their favourite match-viewing snacks in a matter of minutes by claiming a complimentary combo of chips and drinks when they order other match-day essentials. They can do this by clicking on the Instamart banner on the Disney+ Hotstar homepage.

    Match Day Mania championship with a free hit

    This Cricket season, go beyond cheering for India to scoring runs right there on Swiggy! Users can score runs by using Swiggy during the championship, and win big upon crossing milestones.

    Users can earn two runs on their food order on Swiggy or purchase groceries from Instamart. Additionally, while dining out and settling their bill through Dineout Pay will reward them with four runs. For those looking for even more runs, applying for the Swiggy HDFC Credit Card will result in an impressive six runs.

    Daily Swiggy Money Bonanza: Users have the opportunity to win Rs 10,000 Swiggy Money daily by scoring at least six runs.

    Daily Luxurious Getaways: Users can secure a chance to win a magnificent Rs 30,000 Taj Couple Stay Voucher by scoring a minimum of 12 runs.

    Bejeweled Daily Delights: Swiggy users aiming for elegance can win a Rs 50,000 Tanishq voucher by scoring a minimum of 18 runs.

    Daily Chance to Win the latest iPhone 15: One lucky Swiggy user will take home an iPhone 15 daily by scoring a minimum of 24 runs.

    Exclusive Paradise Getaway: For those aiming high, one fortunate Swiggy user will have the chance to embark on an enchanting Maldives trip with a couple of vouchers, attainable by scoring a minimum of 30 runs.

    Grand Prize: Swiggy users can set their sights on the ultimate prize – a brand-new Skoda car – by achieving a minimum of 36 runs.

    Special Offer on Swiggy Dineout:

    For those who may have missed out on securing stadium tickets for the biggest cricketing event of the year, Swiggy Dineout has a special treat in store.

    With Swiggy Dineout, customers can avail of a hefty 40 per cent discount on their booking, ensuring that they enjoy a 100 per cent stadium-like experience right at their favourite restaurant, sports bar, or eatery. Say goodbye to FOMO and embrace #ApnaSwiggyDineoutApnaStadium.

    Customers can also avail of ten per cent cashback on Swiggy on all transactions via the Swiggy x HDFC Credit Card. Lastly, one can also apply for a Swiggy HDFC Bank Credit Card and stand a chance to win ODI tournament tickets for India matches, Semi-finals and Finals.

    Join the cricketing frenzy with Swiggy’s “Match Day Mania” and make this cricket season one to remember. Don’t wait; participate now and stand a chance to score big. 

  • Rahul Dravid’s MAK Lubricants campaign

    Rahul Dravid’s MAK Lubricants campaign

    Mumbai: In the world of celebrity endorsements, the latest MAK Lubricants TVCs featuring brand ambassador Rahul Dravid stand out as a delightful surprise. Unlike most commercials, these sharp-edited, fun films feel more like mini-movies, showcasing everyday situations we all can relate to.

    The first TVC, aimed at car owners, skilfully captures the essence of commonplace household discussions escalating into serious debates over trivial matters. Dravid, with his ever-reliable persona, swoops in to inject levity, underscoring the importance of making wise choices, whether it’s about engine oil or selecting the right school for your child.

    Similarly, the second TVC, catering to bike and scooter owners, derives humour from the complex decisions surrounding love and life. Dravid’s intervention serves as a reminder that decisions, whether related to engine oil or relationships, should be approached with careful consideration.

    Lastly, targeting truck owners, the advertisement humorously illustrates the ripple effect of a breakdown, humorously linking it to the closure of a beloved dhaba. Dravid’s sagacious advice underscores the significance of dependability, both in the choice of engine oil and in discovering the best chicken joint in town.

    These TVCs are truly exceptional, not just for their clever wit and humour, but also for Rahul Dravid’s remarkable comedic talent. What sets them apart even more is the remarkable range of characters portrayed, from the earnest husband and the puzzled scooter owner to the affable Sardarji. This diverse portrayal adds a layer of authenticity and relatability to the storytelling, making it all the more engaging and enjoyable.

    Executive director (lubes) P. Sudhahar articulates this sentiment with precision: “These TVCs exemplify our unwavering dedication to dependability. They embody our core values of reliability and quality, reinforcing our commitment to delivering exceptional products that our customers can rely on.”

    Chief general manager (public relations & brand) S. Abbas Akhtar who played a pivotal role in conceiving, scripting, and positioning these films, shares his insights: “By interweaving relatable, real-life situations with the significance of choosing the right engine oil, we’ve crafted narratives that resonate deeply with our audience. Through this creative approach, we aim not only to entertain but also to educate our customers about the importance of making informed decisions regarding their choice of engine oils.”

    Overall, these MAK Lubricants TVCs, featuring Rahul Dravid, do more than just market a product; they offer an engaging narrative that not only brings a smile to your face but also cultivates a deeper understanding of the significance of dependability when selecting engine oils for your vehicle.

  • CenturyPly and CenturyLaminates are back with CenturyPly Heroes 2023

    CenturyPly and CenturyLaminates are back with CenturyPly Heroes 2023

    Mumbai: Century Plyboards (India) Ltd, India’s largest manufacturer of plywood and laminate is back to celebrate the contribution of real ‘heroes of life’ and saluting their power with its annual award-winning campaign ‘CenturyPly Heroes’ 2023. Following the legacy of reiterating the commitment towards excellence that started back in 2014, this year the brand has taken a step ahead and showered tribute for heroes beyond the glory of festivity.

    CenturyHeroes is a campaign undertaken annually in the hope to drive awareness and sensitivity towards causes and matters that are often ignored but integral to society. The campaign also aims to pay tribute to the trade community of carpenters, architects and interior designers for their creativity. After the success of the Alzheimer’s campaign last year, CenturyPly and CenturyLaminates are back with a campaign on Acid Attack Survivors to educate the audience about the importance of inner beauty especially when one’s outer beauty is forcefully tarnished.

    Beauty encompasses more than just external appearances; it also resides within a person. This year, CenturyHeroes is dedicated to celebrating the incredible resilience of acid attack survivors, who have endured life-altering experiences that have affected their facial appearance. Despite these challenges, they embody true heroism by displaying incredible strength and showcasing their inner beauty, serving as a source of inspiration to all.

    CenturyPly and CenturyLaminates align with the ethos that true beauty stems from one’s actions and character.

    Approximately 250 cases of acid attacks are documented annually. Shockingly, 60 per cent of these incidents go unreported, shedding light on the scale of underreporting. Furthermore, a staggering 76 per cent of the attackers have a known connection to the victim. Despite the profound tragedies, numerous survivors of acid attacks have demonstrated incredible resilience, transforming their adversity into strength and becoming powerful sources of inspiration for those in their communities. This transformative journey is beautifully depicted in the CenturyHeroes film.

    To further strengthen the campaign, CenturyPly has associated with Brave Souls Foundation and has aided in rehabilitating five acid attack survivors.

    Owing from with main essence of CenturyHeroes, CenturyPly continues to pay tribute to its trade community of carpenters, architects and interior designers who are not only the creative craftsman of a home but also a source of heartwarming happiness.

    Conceptualised by Wunderman Thompson and created by Visual Audio, the film depicts an emotional narrative between an acid attack survivor and a young girl who is conscious about her face.

  • Digital marketing maverick Karan Arora joins YAAP as revenue head

    Digital marketing maverick Karan Arora joins YAAP as revenue head

    Mumbai: YAAP, a forward-thinking specialised content and influencer marketing company, appointed Karan Arora as the Revenue Head at its offices in Delhi. Karan brings with him more than a decade of experience in business development, strategy, and client servicing. Karan’s understanding of the digital medium will help YAAP build and scale up businesses on the sustainable foundations of motivated teams, meaningful business relationships, and efficient systemic processes.

    Former vice president at Korra Worldwide Advertising, Karan Arora now begins an exciting new chapter in his career as the Head of Revenue for YAAP in Northern India. With a career spanning over 13 years, Karan has demonstrated his leadership prowess by founding and overseeing key positions at renowned network agencies including Dentsu Webchutney and Indigo Consulting – a Leo Burnett Company among others. Throughout his illustrious journey, Karan has extensively collaborated with both small businesses and large multinational organisations, showcasing deep expertise in crafting exceptional customer experiences within the digital domain.

    Talking about his new role at YAAP, Karan Arora shares, “YAAP is not your typical digital agency. It is a group of uber-creative and talented marketers driven by the ‘Built for Now’ philosophy that aligns seamlessly with the vision of their partner brands and empowers them to tell their stories. I’m thrilled to join YAAP and eager to collaborate with seasoned marketers and creatives to drive brand growth. Led by visionaries like Atul Hegde and Manan Kapoor, YAAP has championed the art of powerful storytelling with data and technology to deliver high-quality digital solutions to brands. Together with the team, I hope to unlock the next chapter of growth for YAAP and its partner brands.”

    Throughout his career, Karan has had the privilege of working with renowned brands like National Geographic, Amazon Prime Video, Bacardi India, NEXA, Harley Davidson, Bata, Nestle, Dabur, Mamaearth, Yoga Bar, Panasonic, PayTM, and IndusInd Bank, among others. In these roles, he has excelled in conceptualising and managing numerous impactful digital and brand campaigns.

    Commenting on Karan’s appointment, YAAP senior partner  Manan Kapur shared, “We are thrilled to welcome Karan as a valuable addition to our team, given his extensive and diverse expertise in brand development and growth spanning various industries. His passion for continuous innovation and content-driven digital solutions will undoubtedly contribute significantly to YAAP’s growth journey. I extend my best wishes to Karan and I’m sure he will be a great asset to YAAP.”

  • Enjoy ten movies a month at Rs 69.90 each with PVR INOX Passport

    Enjoy ten movies a month at Rs 69.90 each with PVR INOX Passport

    Mumbai: The love of cinema among Indians is unwavering. For many, watching new releases in theatres is the highlight of the week. Nowadays, with people becoming more conscious of the high costs, the allure of these theatre outings has somewhat faded. To enable the movie lovers of India to access movies at an unbelievable price, PVR INOX Ltd, India’s largest multiplex chain, is excited to announce its latest offering, the Passport. This monthly subscription pass is perfect for movie lovers, who do not want to miss the release of any movie. Starting 16 October 2023, subscribers will have access to an incredible cinematic experience at an affordable price. From Mondays to Thursdays, subscribers can watch up to 10 movies per month for just Rs 699/. This means each movie viewing experience costs as little as Rs. 69.90 excluding the convenience fee. PVR INOX has introduced a passport under a limited-period offer, with only 20,000 subscriptions.

    The hugely innovative and never-before offerings aim to offer an outright and sheer experience to the millions of movie lovers in India and let them live their passion for movies, in a manner where ticket prices do not play a role.  This initiative also aims to revive the thrill of going to the movies among Indian audiences by making it more accessible, especially on weekdays.

    Commenting on the PVR Passport launch, PVR INOX Ltd. co-CEO Gautam Dutta said, “Cinema possesses an irresistible allure, an enchantment that can only be fully experienced on the grand canvas of the big screen. At PVR, we are committed to fulfilling the desires of our cherished patrons, and we have heard their concerns closely about ticket prices that sometimes deter them from enjoying the magic of cinema. From this deep understanding, we proudly present the Passport—a monthly subscription pass designed to liberate you from cost worries while immersing yourself in the cinematic universe, in a manner, which would potentially reshape the way our country goes to the movies. We are sure that our customer-centric innovation would also enhance viewership for content across genres, as audiences can now enjoy more movies while exploring newer varieties of content, without spending much.”

    Gautam further adds, “We take immense pride in the recent success of the films Jawan, Gadar 2, Rocky Aur Rani Ki Prem Kahani, OMG 2 and Dream Girl 2 which captivated audiences and demonstrated the enduring appeal of the silver screen. Our aspiration is not only to entertain but also to re-ignite the passion for the silver screen in others. As we eagerly await the release of highly anticipated films in the coming Quarters, we are sure that an even larger chunk of movie lovers will visit our multiplexes and fall in love with the big screen experience once again. Our unwavering commitment remains to provide audiences with an unforgettable cinematic journey. We therefore invite fans to embrace the Passport, and get transported to a world of cinematic wonder.”  

    The slate of films scheduled to release in the upcoming months will heighten the buzz around cinemas, offering audiences a wide array of choices. The highly anticipated titles include Bollywood releases such as Ganapath, Yaariyan 2, The Buckingham Murder, Tiger 3, Animal etc. The Hollywood movie ensemble comprises much-awaited titles like Killers of the Flower Moon, Dune: Part 2, The Marvels, The Hunger Games: The Ballad of Songbirds & Snakes and Trolls Band Together among others.  

    Movie lovers can grab their Passports for a minimum subscription period of three months from the PVR & INOX App or website. For redeeming, users will have to choose a Passport coupon as a payment option at the time of transaction checkout. In case of a transaction for multiple tickets, one ticket can be redeemed using a Passport coupon and the rest can be paid for, through any other regular mode of payment. The Passport is a non-transferrable subscription and will have to be availed by a single user, who will have to show Government identity proof at the time of checking in to the cinema. The Passport is valid at all PVR & INOX cinemas across India, except the Southern states including Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and Telangana and cities including Chandigarh, Puducherry, Pathankot, Srinagar, Bharuch, Bhiwadi, Jorhat, Kalka, Siliguri and Colombo. The Passport will be valid for the regular mainstream auditoriums, and cannot be redeemed at the premium and experiential formats or for booking the Recliner Seat at any PVR or INOX Multiplex Theatres in any city. For more details about the PVR INOX Passport,

    The Company announced the launch of the PVR INOX Passport with the below Tweet:

     

     

  • Muthoot Finance & FICCI kick-off 2023 corporate sports championship in Kochi

    Muthoot Finance & FICCI kick-off 2023 corporate sports championship in Kochi

    Mumbai: Muthoot Finance Ltd., gold loan provider announced the inaugural Corporate Sports Championship Kochi 2023, in collaboration with the Federation of Indian Chambers of Commerce & Industry (FICCI). This exciting event aims to bring together over 20 leading corporate firms from Kochi and its surrounding areas.

    While sports have a blend of values that reflects on our day-to-day life, it also enables an individual to build strong relationships in a workplace among colleagues. Participating in sports cultivates discipline, enhances workplace bonds, and sharpens essential skills. On similar lines, the Corporate Sports Championship Kochi 2023 targets to foster sportsmanship and camaraderie among participants, promoting a vibrant corporate sporting culture. The opening, held on 13 October 2023, at Abad Plaza, MG Road, Cochin, featured the logo unveiling. The event was graced by chief guest Shri. Hibi Eden, MP Ernakulam, Keynote address Adv M. AnilKumar Mayor, Kochi Municipal Corporation and Shri. George M. Jacob, deputy managing director, Muthoot Finance and Shri. Savio Mathew, head FICCI Kerala State Council.

    Some of the key corporates like EY, FCI OEN Connectors Ltd., Geojit Financial Services Ltd., KIMSHEALTH Trivandrum, Lulu Group, Muthoot Finance, Muthoot Microfin Ltd, Olam Food Ingredients India Pvt Ltd, Pothys Retail Pvt Ltd, SFO TECHNOLOGIES Pvt Ltd (NEST GROUP), TCS, V-Guard Industries Ltd, Baker Hughes, Bhima Jewels Pvt Ltd, UST GLOBALS, and DP World will engage in spirited competitions like Cricket, Football and Badminton.

    During the inauguration ceremony, lot draws were conducted to determine the match fixtures for the sports events. Subsequent matches will be held on Saturdays and Sundays over the following weekends, promising thrilling action and intense competition. The prize money for winners in Football and Cricket is Rs 50,000. The runner-up will get Rs 20,000. The winners and runner-ups for Badminton will receive Rs 5000 and Rs 2500 respectively. The total prize money offered for the championship will be Rs 1,77,500.

    As part of this inauguration ceremony, Muthoot Finance deputy managing director Shri. George M. Jacob said, “We are thrilled to join hands with FICCI to bring the Corporate Sports Championship to Kochi. This event underlines the significance of physical fitness, teamwork, and the valuable lessons sports offer about training, goal-setting, overcoming setbacks, and achieving success. It also provides an excellent platform for networking and fostering corporate relationships in a sporting environment. We look forward to an exciting and successful championship. May the best sportsperson win”.

    MP of Ernakulam chief guest Shri Hibi Eden said “It gives me immense pleasure to witness industry players like Muthoot Finance and FICCI uniting to bring the Corporate Sports Championship to Kochi. Sports have the power to unite, inspire, and build bonds. It’s a pleasure to be a part of an event that promotes sportsmanship and unity in the corporate world.”

    “As we come together for the Corporate Sports Championship 2023, I’m honoured to be a part of Muthoot Finance and FICCI in our mission to build unity and sportsmanship within the corporate fabric of Kochi. Let us not only compete but also collaborate to foster a vibrant sporting culture in our city.” Said Kochi Municipal Corporation Mayor  Adv M. AnilKumar,

    FICCI Kerala State, Corporate head Savio Mathew stated “The collaboration between Muthoot Finance and FICCI reflects our commitment to cultivate a flourishing and well-balanced corporate community, prioritizing the physical and emotional well-being of India Inc. We’re excited to be a part of this transformative journey, enriching the corporate landscape in Kochi and emphasizing the pivotal role of sports in our corporate culture.”

  • BharatPe introduces a special World Cup feature on its speaker devices

    BharatPe introduces a special World Cup feature on its speaker devices

    Mumbai: BharatPe, the fintech company, announced the launch of a special World Cup feature on BharatPe Speaker, transforming it into the ultimate cricket companion for its ten million-strong merchant community during the World Cup 2023. In addition to receiving real-time alerts for payments, merchants who opt for this exciting feature can now get access to live match updates, for all India matches, on their BharatPe Speakers, at no additional cost.

    In line with the grandeur of this international cricketing event, the newly-introduced feature will provide real-time run updates, match results, and end-of-the-over summaries for the playing team, all within a single platform. Merchants have the option to receive score updates in their preferred language, either English or Hindi. Additionally, BharatPe Speakers will receive instant notifications for each critical wicket, ensuring that merchants are updated with every development of the fixture. The speakers will promptly share the latest match results as soon as they are announced, delivering the final verdict of each thrilling encounter to the merchants.

     

  • Anchor reinforces leadership in load bearing with a new brand film

    Anchor reinforces leadership in load bearing with a new brand film

    Mumbai: Anchor by Panasonic, one of India’s leading manufacturers of electricals

    has launched a new film cementing its position as a leader when it comes to load bearing.

    The campaign was conceived for the ongoing cricket season and uses a very insightful story to land the importance of the product offerings. Indians are anyway very socially connected people.

    This sense of community gets further amplified when it comes to Cricket.

    In any locality, housing society, or circle of friends, there is always that one home that plays host to all the big matches. The viewing parties albeit always fun, come with their share of eccentric characters, over-friendly neighbours and friends who not just use, but abuse the hospitality of this host.

    In a light-hearted way, this film showcases how these gatherings often lead to an excessive spike in the electric load.

    Sunil Narula, Senior VP – sales & marketing said “The Wondrlab team has excelled in vividly showcasing our category. At Anchor by Panasonic, our steadfast belief has always been to offer our consumers top-quality, technologically advanced products. With this latest campaign, we’ve elevated our brand positioning, further emphasizing our industry leadership.”

    Wondrlab co-founder and chief creative officer Amit Akali said, “Historically, wires, MCBs and switches have been a low-involvement category for the consumer. The creative challenge here was to bring Anchor by Panasonic’s load-bearing products to the fore in an engaging manner. We operated on a quintessentially Indian insight of being magnanimous and welcoming of our near and dear ones, irrespective of the load that comes with it, electric load included. In the film, we have portrayed an endearingly relatable instance centred around communal cricket-watching and contextual occasion.”

    The Switches, MCBs, and Wires from Anchor by Panasonic are made with Japanese Technology that empowers them to bear these excessive loads and thereby make such wonderful events just that, wonderful.

  • Platinum Outdoor creates an impactful outdoor campaign for D’Decor’s

    Platinum Outdoor creates an impactful outdoor campaign for D’Decor’s

    Mumbai: Platinum Outdoor, a unit of Madison World, rolled out a massive outdoor campaign for D’Decor to unveil their latest launch – the soft furnishing brand ‘FabriCare By D’Decor’. Executed in multiple metro cities across the country by utilising a strategic media mix, the campaign was successfully able to capture audiences’ attention.

    High-performance fabrics with celebrities like Shah Rukh Khan and Alia Bhatt as brand ambassadors, ‘FabriCare’ aims to redefine the standards of beauty and durability in home furnishings, marking a significant step toward functional and easy maintenance luxury.

    In order to launch the brand, Platinum Outdoor utilized out-of-home media and embarked on an extraordinary 10-day journey across 12 urban cities. With over 60,000 square feet of media coverage, a variety of high-traffic locations were identified for the campaign to ensure visibility. Among these locations were arterial roads, intersections, and residential en-route areas.

    To effectively reach consumers across diverse environments, multiple media formats were used, including billboards, DOOH (Digital Out-of-Home), Metro Pillars, Unipoles, and Mall Façades. The DOOH media was optimized through large format and video-based creatives. A wide range of media coverage across multiple cities, including Mumbai, Pune, Ahmedabad, Indore, Jaipur, Delhi, Chandigarh, Lucknow, Hyderabad, Bangalore, Chennai and Kolkata, built positive brand perceptions among consumers.

    D’Decor Home Fabrics Pvt. Ltd. vice president – of strategy, brand and business excellence Nikita Desai commented, “This is FabriCare’s launch campaign, and we wanted to check all the boxes, for its amplification. That was never going to be complete without a sizeable outdoor run. Our creatives showcased delightful interactions between our brand ambassadors, Shah Rukh Khan and Alia Bhatt, and their presence on impact sites across target cities really caught people’s attention and got them talking. Especially the LED sites, where we could actually animate the coffee spilling on the couch, highlighting our fabric’s effectiveness against common household stains to bring alive the idea of ‘Beauty that needs no protection’.

    Platinum Outdoor associate vice president Irshad Chippa also commented, “When it comes to such a mega-scale outdoor campaign, D’Decor effortlessly checks all the boxes. We were thrilled to have had the opportunity to strategise and implement the FabriCare launch, especially on such a grand scale. There is no denying the impact that the campaign has had on the brand, it is nothing short of a remarkable achievement”.

    Platinum Outdoor is a part of Madison World, India’s largest homegrown communication agency established in 1988, that operates several brands in OOH including MOMS, Activation specialist – Madison TURNT, Rural specialist – Anugrah Madison and Retail Specialist – MRP. Platinum Outdoor handles marquee clients like Tata Motors, Vi, Parle Agro, Campus Shoes, Square Yards, Zee5, L&T Housing and Havells amongst many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.