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Category: MAM

  • Future Generali India Insurance celebrates cricket through its annual report

    Future Generali India Insurance celebrates cricket through its annual report

    Mumbai:  In line with its continued thrust on ‘Innovation’, Future Generali India Insurance Company (FGII) launched its Annual Report for FY 2022-23 in a never-seen-before avatar. This report comes in the form of a book and is one of India’s most comprehensive cricketing memoir-cum-annual report. The annual report consists of a specially curated collector’s item – a section on Game Changing Moments – penned by the sports journalist, Ayaz Memon.

    The book encapsulates the vibrant journey of Indian cricket since 1932 – showcasing a remarkable voyage through 18 pivotal Game Changing Moments that have reshaped Indian cricket’s narrative and left an indelible mark on the nation’s collective consciousness. The report is, further, enriched by exclusive interviews by Memon with four cricketers across different eras – Mohinder Amarnath, Anil Kumble, VVS Laxman and Mithali Raj.

    The memoir-cum-annual report was launched by cricketer Anil Kumble, in the presence of the author of Game Changing Moments, Memon and Future Generali India Insurance MD & CEO Anup Rau along with other dignitaries. Host and actress, Mandira Bedi, anchored the ceremony, and Kumble faced a few turners from her repertoire – reminiscing the long climb of Indian Cricket to its present glory and his experiences. At the event, Memon narrated a book chapter, beautifully brought to life through a sand art presentation. To add an exciting twist to the proceedings, Kumble took centre stage and performed an extraordinary act by bowling to Rau. The exhilarating climax occurred when Kumble’s delivery to Rau struck the LED screen, shattering it and revealing the long-awaited annual report.

    Speaking at the launch, Kumble said, “Being the nation’s most followed sport, cricket epitomises hope, joy, celebration, sometimes even gloom for this country of a billion plus. But one thing remains constant across the spectrum of emotions – is the inspiration. Be it a valiant loss or a gallant victory, Cricket represents the spirit of “efforts over results” – much like insurance. I would like to congratulate Ayaz, Anup and Team FGII for their efforts in realising this audacious project.”

    The launch of this innovative book comes at an opportune moment, given the Men’s Cricket World Cup is going on, as we speak. India’s hopes are pinned on our formidable team, and I would always wish them the best”, concluded Kumble.

    Dedicated to a country of a billion plus cricketing connoisseurs, this unique book is available across leading national bookstores for in-store purchase and is also available online on Amazon.

    Commenting on the initiative, Rau said, “In the world of insurance and beyond, the true game changers are those who innovate with a purpose. We have transformed our annual report into a collectible cricketing memoir and are making it available for sale. Like in the previous years, the funds generated from the orders of these reports will go for a noble cause to our NGO partners. For us, it’s not just about statistics; it’s about the stories that inspire. This effort is our tribute to the spirit of cricket and the aspirations of a billion-plus fans. And as the Men’s Cricket World Cup unfolds, we wish our home team the very best.”

    Future Generali India Insurance has a unique track record of preparing annual reports, as collectibles, which are offered for purchase to the connoisseurs. The proceeds from purchase of the report goes to Future Generali’s NGO partners. So far, the company has been able to touch 5,000+ lives through the orders received from their previous annual reports.

     

  • Shiprocket launches Shiprocket Amplify powered by One Impression

    Shiprocket launches Shiprocket Amplify powered by One Impression

    Mumbai: Shiprocket eCommerce enablement platform, has announced the launch of its new offering, Shiprocket Amplify, in partnership with One Impression, a leading Influencer Marketing platform. The partnership marks a significant shift in the eCommerce landscape, enabling merchants of all sizes to market their products on social media at par with larger brands and thereby democratising opportunities to scale for businesses of all sizes.

    The rapid growth of digital commerce in India has created a need for innovative solutions and insights to empower eCommerce businesses and MSMEs. With over 70 crore Indians using social media platforms on a regular basis,  and approx. $ 16 billion spent on influencer marketing globally in 2022 with RoAS as high as 8X, influencer marketing presents a lucrative opportunity for brands to connect with their audiences on a larger scale. Despite the massive impact that influencers can have, access to quality creators continues to be a huge challenge. Additionally, with over three million influencers currently active in India, small businesses generally lack the knowledge and expertise to select the right creators and engage them at the right price point. Moreover, the challenges in content creation and lack of legal knowledge about standard legal contracts and content rights make it almost impossible for SMBs to partake in the Influencer Marketing phenomenon.  

    Shiprocket Amplify aims to solve this by providing SMBs with a seamless and integrated Influencer Marketing as a Service (IMAAS) tool. It will infuse a brand’s core messaging into influencer-generated content, creating authentic and story-driven narratives that extend beyond individual campaigns. With plans starting at just 5,000 rupees, SMBs can now generate world-class content to fuel growth with the benefits of influencer marketing including cost-effectiveness, higher conversions and improved brand trust.

    Shiprocket co-founder and CEO Saahil Goel said, “We are thrilled to partner with One Impression to enable a seamless influencer marketing experience for our merchants. With the rise of social commerce in India, influencer marketing solutions are poised to provide a significant advantage to merchants by allowing them to drive higher ROIs across social media platforms. This partnership will enable us to further our mission of empowering business growth at every level, being a partner in growth to our merchants.”

    One Impression founder and CEO Apaksh Gupta stated, “We truly believe that Influencer Marketing as a tool has immense potential and is quickly becoming indispensable for businesses of all shapes and sizes. This partnership will enable all SMBs to unlock their true growth potential by collaborating with world-class content creators and furthering our own mission of helping brands scale in today’s digital ecosystem. We are thrilled to partner with Shiprocket and launch this first-of-its-kind IMaaS  (Influencer Marketing as a Service) product for their merchants.”

    Shiprocket Amplify further simplifies influencer marketing for merchants eliminating the need to navigate the complexities of influencer marketing agencies. The comprehensive solution offers multiple integrated functionalities and grants access to best-in-class social analytics, enabling real-time performance monitoring across all campaigns from a single dashboard. The platform facilitates influencer marketing for businesses within the Shiprocket ecosystem by seamlessly integrating it into the Shiprocket platform and app.

  • Get SKY high with Crossbeats’ exciting World Cup campaign

    Get SKY high with Crossbeats’ exciting World Cup campaign

    Mumbai – The World Cup fever is real at Crossbeats as the brand is running an exciting #SKYhigh World Cup campaign. The month-long #SKYhigh World Cup campaign is tailored especially for cricket lovers as the winners stand a chance to get a personalized note from the recently onboarded brand ambassador Surya Kumar Yadav. With the purchase of any of Crossbeats’ newly launched smartwatches- Aura, Armour, Monarch, Regal, and Ignite, consumers will receive a bundle of goodies like a Crossbeats t-shirt, a pin badge, stickers, and a keychain.

    Not only this, Crossbeats is rolling out an amazing contest on 18 October to put its patrons in the running for some incredible rewards such as a complete cricket kit, a gimbal, signed goodies from SKY and so much more. Dive into the World Cup frenzy by buying Crossbeats products worth 2499 or more to enter the contest. But wait, there’s a twist! Increase your chances of winning by channelling your inner cricket enthusiast by sharing the mesmerizing World Cup contest of Crossbeats with your loved ones and the world. The cherry on top is the grand prize that includes custom SKY-signed goodies! The best SKY impression will be put up on Crossbeats social media platforms. So gear up, shop, share, and win big – this World Cup, the spotlight is on you! The lucky winners of the contest will be announced after the World Cup.

    “At Crossbeats, we do not just provide smartwatches; we craft an immersive experience. Our SKY x World Cup Collection seamlessly merges technology with cricket, two passions that hold a special place in our hearts. This campaign is our way of celebrating these passions and engaging with our customers in a meaningful way,” said Crossbeats co-founder Archit Agarwal.

    Experience the thrill of the game, the magic of technology, and the joy of festivities with Crossbeats. Join them in this extraordinary celebration, and let’s make this World Cup season unforgettable!

     

  • Tiger Analytics unveils new brand identity, with a vision to provide certainty

    Tiger Analytics unveils new brand identity, with a vision to provide certainty

    Mumbai: Tiger Analytics; a global leader in  “Providing certainty to shape a better tomorrow”. The company, along with its 4000 people across five continents, welcomed a new corporate logo and message, as part of the brand modernization effort.

    The company aspires to help its clients navigate through an uncertain and ambiguous world using AI & analytics. The company’s culture draws inspiration from the Tiger Gene which is the new brand’s distinctive character – a combination of an ownership mindset, a future-focused approach, strong expertise, and a bold spirit to experiment.

    Tiger Analytics started 12 years ago as a niche provider of specialized ML solutions. Today, it is a full-stack AI and analytics company transforming business and customer experiences for several Fortune 1000 companies. This rebranding celebrates the company’s evolution into a leader in this space.

    Tiger Analytics has expanded its service offering in the AI space, covering multiple industry domains. It has forged strategic technology partnerships to bring in best-of-breed technology foundations to its clients.

    Tiger Analytics founder, and chief executive officer Mahesh Kumar expressed, “We have always believed in the unparalleled power of data to shape the future. Our new identity represents the evolution of Tiger Analytics from a niche ML solutions provider to a global leader in the world of AI and analytics. With a renewed purpose to provide certainty in an uncertain world, we stand ready to deliver value at scale.”

    Tiger Analytics co-founder and chief executive – India Pradeep Gulipalli added, “In Tiger, our clients find a transparent AI & analytics partner who will enable them to turn ideas into winning products and experiences. With a fresh brand identity, we celebrate the trust of our clients, the commitment of our teams, and the incredible support of their families who walked this path with us. We remain ever committed to building a workplace where the world’s best talent can thrive.”

    Tiger Analytics head of marketing & communications Isha Mohanty commented, “These are exciting times at Tiger Analytics, as we embrace this impactful change. Our new design language is fresh and contemporary. The logo is modernized with renewed focus and energy for employees and clients. The meshing of the new narrative, brand, and business strategy will propel us to create a more cohesive impact for our clients and partners, and also attract exceptional talent”.

    Ushering in the new era of growth, with a futuristic view of the evolving industry landscape, the company continues to deliver a full spectrum of AI and Analytics services and solutions to industry frontrunners. Tiger Analytics collaborated with Zensciences, an award-winning marketing agency to bring the brand transformation to life.

  • InMobi and Microsoft collaborate on a festive trends guide for marketers

    InMobi and Microsoft collaborate on a festive trends guide for marketers

    Mumbai: In line with the ongoing festive season, InMobi, a leading provider of marketing and monetisation technologies in collaboration with Microsoft Advertising (https://www.MicrosoftAdvertising.com) has unveiled key insights from its annual guide to seasonal digital marketing. The study, India’s 2023 Festive Trends Decoded revealed how brands can leverage the power of search and omnichannel solutions to create a unique marketing strategy and maximise their impact by better connecting with their audiences. The report also highlights the consumer’s interests across various categories.

    In 2022, a significant trend emerged in festive shopping: a dramatic surge in keyword searches for sale, discounts, offers, cheap, deals, and near me. Across categories like consumer electronics, groceries, food, personal care, gifting, and automobiles, these searches experienced an average Month-over-Month (MoM) increase of 19 per cent.

    “Brands play a significant role in amplifying the emotions of festivities among people, and it is vital for a brand to have a presence while catering to the needs of their consumers. By leveraging smart solutions and implementing an effective marketing strategy, they will not only enable themselves to reach their target audience effectively but also stay ahead of their competitors,” said Rohit Dosi, Vice President and general manager – Microsoft Advertising at InMobi. “The months leading up to the festivities around Dussehra, Diwali, and Christmas are important seasons for brands to leverage smart solutions, as consumer interest is piqued at this time,” added Rohit.

    The study highlights that brands can prepare for pre-festive excitement and beyond by tapping into category-specific user insights to craft tailored experiences like special offers and engaging content. In line with InMobi’s 2023 report, The Marketers Guide to India’s Festive Season, 54 per cent of consumers are expected to engage in hybrid shopping. To maximize their presence throughout the customer journey, brands should connect with high-intent audiences early on through a multi-channel, full-funnel approach, rather than solely focusing on the final purchase stage. Additionally, fostering trust is crucial during festive periods when consumers explore numerous brands. By offering accurate and relevant information during product searches and discovery, brands can establish credibility and reliability, ultimately standing out in the competitive festive market.

    “Our insights report comes at the opportune time owing to its valuable insights into evolving consumer trends. The shopping landscape has seen a great evolution with omnichannel marketing taking centre stage,” said, Microsoft Advertising, regional vice president APAC Nick Seckold. “The omnichannel experience will enable the brands to maximize their presence throughout the entire customer journey and provide a seamless overall customer experience. Additionally, by using Microsoft Advertising’s In-Market Audiences and omnichannel solutions, brands can effectively leverage these intent signals to connect with their target audience across diverse platforms and devices,” he added.

    InMobi and Microsoft Advertising have been in a strategic relationship since July 2018 to help enterprises accelerate their digital transformation by providing them with insights, audience, and engagement platforms for a connected world. The relationship was expanded in 2019 as InMobi added Microsoft Advertising products and solutions to its offerings in India. Today the partnership covers over 75 regions across India, Southeast Asia and META.

    Additional findings from the study include

    Apparel and Jewellery: In October 2022, searches for apparel, accessories, and jewellery increased by eight per cent MoM, while clicks grew by three per cent. During Dussehra the previous year, searches surged by +16 per cent WoW, but clicks decreased by eight per cent WoW. Conversely, during Diwali week, there was a six per cent WoW increase in searches and a 20 per cent WoW rise in clicks.

    Beauty and Personal Care: Beauty and Personal Care items in India experienced a 21 per cent rise in searches and a 13 per cent increase in clicks, aligning with the shopping and festive periods.

    Consumer electronics: Witnessed a 30 per cent increase in searches and a 13 per cent rise in clicks, driven by festive season deals, reflecting heightened consumer interest in October 2022.

    Groceries and Household Supplies: The festive season led to a 20 per cent rise in searches for groceries and household supplies, driven by the need to prepare meals and treats.

    Food and Beverages: The food category saw an eight per cent rise in searches and a four per cent increase in clicks, highlighting the enduring appeal of festive culinary experiences in October.

    Home Furnishings: During the festive season, consumers sought novelty by revamping home décor and furnishings, resulting in a 19 per cent rise in searches and a 37 per cent increase in clicks month-on-month.

    Home Appliances: High demand for home appliances and sales contributed to significant online interest, with the category experiencing a remarkable 29 per cent surge in searches and an impressive 59 per cent increase in clicks in October 2022.

    Gifting: During the festive season, there was a 35 per cent increase in searches and a 42 per cent rise in clicks for gifting and flowers in October 2022, a trend that continued until December.

    Cars and Automobiles: Interest in new cars and motorbikes peaked in October with a 12 per cent increase in searches, driven by festive and year-end sales, and this trend continued until December 2022.

    To learn about other unique festive consumer trends and uncover the strategies for your brand, download your copy of 2023 Festive Trends Decoded by InMobi and Microsoft Advertising.

  • MICA collaborates with Ormax Media for the ‘Media Platforms Analytics’ course

    MICA collaborates with Ormax Media for the ‘Media Platforms Analytics’ course

    Mumbai: Tapping India’s evolving content business, including India’s OTT growth story, MICA, Ahmedabad, India’s premier B-school for Strategic Marketing and Communications, has launched a specialised course titled ‘Media Platforms Analytics’, in partnership with media insights & analytics firm Ormax Media, who are pioneers in media research, analytics & forecasting in India.

    The course will equip students with an understanding of various aspects of media analytics, audience engagement, and how to measure and analyse data to build a successful media platform. The course, conducted by media professionals at Ormax Media, will cover streaming, theatrical and television domains.

    MICA president & director Dr Shailendra Raj Mehta said, “India’s media and entertainment industry has grown at an unprecedented rate. To remain ahead of the curve, we at MICA continuously engage with academic advisors and industry stakeholders to identify gaps and translate them into specialized courses. I am confident that this new course will equip our MEM area students with the right knowledge and skill sets to advance the industry’s growth”.

    Around 50 second-year students from the Media and Entertainment Management (MEM) specialization will be exposed to a 360-degree approach to planning, applicable to multiple functions like content, marketing, revenue, distribution, engagement, and more, across the three domains mentioned above.

    Ormax Media Founder & CEO Shailesh Kapoor said: “It has been our constant endeavour to create more awareness about the role and importance of data and analytics in the Indian Media and Entertainment industry. Our association with MICA is an important step in this direction. We hope to prepare students of this course for their entry into the industry by educating them on the practical application of analytics in the business. Ormax Media’s association with MICA has been a long-standing one, with several alumni being a part of our team. This association will further strengthen this relationship”.

    MICA dean Dr Githa Heggde said, “Our pedagogical approach, which combines live industry projects, immersive experiences, and real-world case studies, ensures that MICAns gain the necessary exposure and skills. Our advisory board, comprising industry experts, plays a crucial role in shaping our curriculum to align with industry demands. Moreover, we value the feedback provided by our student mentors post-internships and industry immersions. While MICA’s forte remains in communication and marketing, our industry-driven courses are set to empower our students with robust data science and analytical capabilities.”

    Delving deep, Media and Entertainment Management Area at MICA head Prof. Santosh Patra shared, “Analytics is core for any business in today’s modern data-rich world. Though analytics as a subject has always been part of our curriculum, there was a requirement for sectoral and advanced analytics in specialised courses like media, entertainment, and sports business. We realised that students needed to understand the consumer journey, consumption habits, and sectoral growth in these industries. We are glad to partner with Ormax Media to co-design, deliver, and evaluate the course.”

    The course will be delivered through case studies, real-world examples, gamification and hands-on learning experiences and help the students look at various data sources and extract insights from large databases to arrive at a platform strategy. 

  • AU Small Finance Bank & Kiara Advani ask “Soch Badlo aur Bank Bhi”

    AU Small Finance Bank & Kiara Advani ask “Soch Badlo aur Bank Bhi”

    Mumbai: AU Small Finance Bank (AU SFB), India’s largest SFB and a name synonymous with innovative banking solutions and customer-centricity expands its brand campaign, Badlaav Humse Hai, under a tactical theme of “Soch Badlo aur Bank Bhi”.

    The campaign encompasses thought-provoking messaging across three distinct product themes – savings accounts, current accounts, and video banking for complete banking, each designed to empower customers with choice, and convenience offered through technology-led solutions. L&K Saatchi & Saatchi is the creative agency of the campaign.

    Leading Bollywood female actor Kiara Advani’s continued brand association with AU Small Finance Bank adds a touch of warmth and youthfulness to the campaign. Her versatile persona embodies the bank’s commitment to understanding and catering to the diverse needs of its customers. The campaign features her as a solution provider towards banking-related matters, celebrating the ever-increasing empowered financial decision-making by women in India.

    In a world where traditional banking norms often confine customers, AU Small Finance Bank champions banking that adapts to individuals and businesses while staying within the regulatory guidelines. The campaign’s overarching message is clear: It’s time to rethink on your existing banking solutions and embrace Badlaav that cater to evolving needs.

    Speaking about this new campaign, AU Small Finance Bank executive director Uttam Tibrewal said, “Extending from our previous brand campaign ‘Badlaav Humse Hai’, which garnered immense appreciation and amplified AU SFB brand presence, we are delighted to launch this latest brand campaign. AU has always believed in capturing customers imagination and challenging the status quo to deliver what they actually desire. This new brand campaign reflects that ideology and is tailored to resonate with the evolving aspirations of our customers. Recognizing the paradigm shift in role of women in financial decision making, we are elated to continue with Ms. Kiara Advani personifying our brand ethos. Our vision transcends beyond conventional banking—we are here to give complete banking through financial journeys that are convenient, accessible, modern, and attuned to the customers requirements.

    Our message is to empower every individual with banking like never before. The Soch Badlo, aur Bank Bhi campaign celebrates that change that redefines banking.”

    L&K Saatchi & Saatchi & Publicis Worldwide India CEO Paritosh Srivastava added “AU Small Finance Bank has had an incredible journey over the last six years and gained the trust of millions. It’s the largest SFB in the country. Our philosophy of being the agent of change in the banking industry is at the heart of our success. This campaign builds on the philosophy of ‘Badlav Humse Hai’ and highlights the superior quality of AU Bank’s products which are designed keeping the consumer pain points in mind. It also urges consumers to question their banking choice. AU SFB is already a respected bank. Now, we have to build a powerful brand that will resonate with millions of Indians and transform their banking experience.”

    The campaign is strategically crafted to resonate with diverse audiences across the country highlighting the monthly interest payment with competitive interest rates of up to 7.25 per cent per annum on savings account, complete business banking solutions starting with a feature-loaded current account and state of-the-art AU 0101 Digital Banking platform with 24×7 video banking to provide branch-like experience.

    The campaign will broadcast on TV, print, radio, OOH, and digital platforms, targeting a wide audience, and consolidating AU SFB’s position as the first preference of customers.

  • Juicy Chemistry partners with Assiduus Global Inc.

    Juicy Chemistry partners with Assiduus Global Inc.

    Mumbai – Juicy Chemistry, a leading certified organic skin, hair, personal care, and makeup brand, announced its partnership with Assiduus Global Inc., an AI-powered cross-border e-commerce accelerator. As part of this strategic alliance, Juicy Chemistry will leverage Assiduus Global Inc.’s cutting-edge technology and expertise to expand its presence into new markets, particularly in the United States and the United Arab Emirates.

    Founded in 2018, Assiduus Global Inc. is a trusted partner for leading brands seeking to tap into the vast potential of cross-border e-commerce. Their comprehensive suite of solutions includes regulatory compliance, data-led demand generation, integration across multiple marketplaces, inventory planning and fulfilment, and access to buyer data and analytics. With a successful track record of managing over $350 million in gross merchandise value (GMV) globally for clients, Assiduus Global Inc. is the perfect partner for Juicy Chemistry to scale up its online presence and reach a wider audience.

    Established in 2014, Juicy Chemistry is present across more than 15 countries. Currently, the startup exports its products to 20 different countries and maintains seven distribution channels in nations such as South Africa, Nepal, Australia, France, the US, and Singapore.

    With Assiduus Global Inc.’s platform, Juicy Chemistry will be able to seamlessly integrate with various marketplaces such as Amazon, eBay, Walmart, and other popular channels, resulting in increased visibility, higher conversion rates, and improved customer satisfaction.

    “At Juicy Chemistry, we believe in empowering consumers with the purest and most effective organic products that enhance their overall wellbeing,” said Juicy Chemistry founder and CEO Pritesh Asher. “Our partnership with Assiduus Global Inc. represents another significant milestone in our journey to make high-quality organic skincare accessible to millions of people around the globe.”

    Assiduus Global Inc. founder & CEO Dr Somdutta Singh said, “Assiduus Global Inc. is proud to be the catalyst behind Juicy Chemistry’s global expansion. Our partnership signifies our commitment to revolutionising cross-border e-commerce. We are excited to empower Juicy Chemistry to bring their organic skincare to new corners of the world, making wellness and beauty accessible to all.”

    Assiduus Global Inc.’s advanced analytics capabilities will enable Juicy Chemistry to gain valuable insights into consumer behaviour and preferences, allowing the brand to optimize its product offerings and marketing strategies.

  • ITC Sunfeast Baked Creations announces Milletverse

    ITC Sunfeast Baked Creations announces Milletverse

    Mumbai: Sunfeast Baked Creations, ITC’s gourmet bakery and desserts brand, launched Milletverse – an innovative new range of offerings that is an ode to the International Year of Millets, as well as gives consumers the choice of healthy, nutritious snacking options. The Milletverse range offers a variety of millet-based treats, including Finger Millet Caramel Brownie, Dark Fantasy Choco Fill Millet Brownie, Multigrain Millet Wellness Bread and Parmesan & Pepper Millet Sourdough Crackers with Pesto Dip. These delectable options not only satisfy cravings but also provide nourishment to consumers looking for both taste and nutrition.

    Each product in the Milletverse range has been thoughtfully curated with the deep knowledge that millets are more than just grains. The range comprises:

    1.    Finger Millet Caramel Brownie: The brownie is meticulously crafted and combines caramel flavour with finger millet flour’s nutritional goodness. Indulging in this brownie will surely please the taste buds, while offering a guilt treat that supports the health goals of our consumers.

    2.    Dark Fantasy Choco Fill Millet Brownie: This brownie stands out because of its topping made with Dark Fantasy Chocofill biscuits. It adds a combination of chocolate and crunchy goodness to every bite. The fusion of these textures and flavours coupled with the benefits of ragi millet make it an irresistible and enjoyable addition to millet-based treats.

    3.    Multigrain Millet Wellness Bread: This delicious and nourishing bread brings a medley of millets and grains in every slice. With jowar, navane, bajra, ragi and quinoa blended together, this bread offers a tasty way to include millets in the daily diet.

    4.    Parmesan & Pepper Millet Sourdough Crackers with Pesto Dip: These light and crispy crackers are carefully crafted with the goodness of millet and a bold, peppery flavour. Pair them perfectly with the delightful pesto rosso dip. By incorporating millets, these crackers align with Milletverse’s mission of offering healthy treats.

    These delicacies are available on Swiggy and Zomato in Bengaluru and Chennai.

  • Amway India, powered by Nutrilite, brings you a #PlusLife

    Amway India, powered by Nutrilite, brings you a #PlusLife

    Mumbai: Reinforcing its prowess in research and innovation towards its efforts to foster a healthier nation, Amway India, one of the country’s leading FMCG direct-selling companies, recently introduced an all-new Multivitamin and multimineral health supplement, Nutrilite Daily Plus for a #PlusLife. This revolutionary formulation is power-packed with 24 essential vitamins and minerals and double the quantity of plant concentrates*.  Nutrilite Daily Plus is the first-ever product in the Amway portfolio with a breakthrough innovation of Dual Layer Dual Release Formulation. With holistic wellness gaining momentum among consumers today who are conscious of mental well-being along with physical health, Nutrilite Daily Plus is infused with Gotukola, a hero ingredient known for its stress-reducing properties.

    Amway India CMO Ajay Khanna stated, “As per a survey by Mintel, about 75 per cent of Indians believe that consuming vitamins, minerals, and supplements regularly helps them achieve overall health and wellness. Additionally, 74 per cent of Indians suffer from stress due to everyday busy lifestyles, work pressure, and limited physical activity. Therefore, along with the nutrition support, added help on stress management is a big plus! Being one of the leaders in the health and wellness space, we have been consistently striving to offer need-based recommendations to help people achieve their health and wellness goals through our flagship brand Nutrilite, the selling vitamins and dietary supplement brand which brings together the best of nature and the best of science. Through Nutrilite Daily Plus, the latest introduction to our nutrition portfolio, we aim to empower individuals to embrace a #PlusLife – an existence that thrives on the principles of holistic well-being, where both physical and mental health are cultivated, and potential knows no bounds.”

    He further added, “We are immensely proud to introduce Nutrilite Daily Plus, a revolutionary new Multivitamin & Multimineral health supplement with increased plant concentrates* and the goodness of Gotukola, a hero ingredient with a long history of use in traditional and Ayurvedic medicine to support mental health and stress management. Additionally, we have for the first time introduced Dual Layer Dual Release Formulation with a combination of immediate and extended-release to maximize absorption conditions and provide better support. This remarkable product exemplifies our dedication to building a healthier nation, and reinforces our position as a company driven by research and innovation.”

    Notably, Nutrilite Daily Plus proudly attains a significant feat as the first Nutrilite product in India to achieve NSF Certification—a globally recognized insignia synonymous with product safety and quality. This achievement further underscores the product’s reliability and emphasizes Amway India’s commitment to offering top-notch, dependable solutions for enhanced well-being.

    Dedicated to helping people live better, healthier lives, Amway India continues to strengthen its presence in the health and wellness sector. To this end, the company is constantly innovating its products and developing unique seed-to-supplement products under the Nutrilite brand, the world’s number-selling vitamins and dietary supplements brand. All Nutrilite products are backed by Amway’s strong legacy of scientific research, making them an effective way to maintain one’s health.

    Nutrilite Daily Plus is available in packs of 30 tablets & 120 tablets and is priced at Rs 849 & Rs 2796 respectively. These are available for sale exclusively through Amway Direct Selling Partners across India.