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Category: MAM

  • PR Professionals secures integrated communications mandate for Bihar Global Investors Summit, 2023

    PR Professionals secures integrated communications mandate for Bihar Global Investors Summit, 2023

    Mumbai: PR Professionals, the flagship of PRP Group has been awarded the prestigious integrated communications mandate for Bihar Business Connect 2023, Bihar Global Investors Summit. The summit, being seen as a landmark step towards Bihar’s economic development, will take place from 13 to 14 December 2023, in Patna.

    Bihar Business Connect 2023, Bihar Global Investors Summit is set to bring together business leaders, policymakers, investors, and thought leaders from around the world to explore investment opportunities, foster collaborations, and discuss strategies to promote sustainable economic growth in Bihar. PR Professionals will play a pivotal role in managing the comprehensive communications strategy for this high-profile event at the national and international level. Their mandate encompasses public relations, digital media management, website development, and various other aspects of integrated communication to ensure that the summit reaches a global audience effectively.

    “We are honored to be entrusted with the integrated communications mandate for Bihar Business Connect 2023, Bihar Global Investors Summit. This is an exciting opportunity to contribute to Bihar’s economic growth by showcasing its potential to the world. We are excited to leverage our experience to promote the summit’s objectives, attract investors, and create a lasting impact on Bihar’s economic landscape ” said PR Professionals founder and managing director Sarvesh Tiwari.

    PR Professionals has a proven track record of delivering exceptional communication strategies and campaigns for various government and corporate clients. The company boasts remarkable expertise in the communications management of large-scale global events, with a distinguished track record that includes the prestigious COP 14, where a staggering 190 countries actively participated, demonstrating their adeptness in handling complex and globally significant conferences. Furthermore, their credentials encompass the highly acclaimed International Jazz Festival, among other notable events. Their expertise in public relations, digital media management, and web development will undoubtedly be instrumental in enhancing the visibility and success of Bihar Business Connect 2023.

    Recently, PRP was recognized as the fastest-growing PR agency at the Indian PR and Corporate Communications Awards (IPRCCA) 2023. With a remarkable 90 per cent client retention rate, the company has created legendary PR campaigns for global powerhouse brands. PR Professionals offers a comprehensive range of services, from traditional media relations to integrated marketing communications, encompassing public affairs, advocacy, social impact, data analytics, corporate reputation, PR events, and digital services.

  • Discover goosebumps with Choclairs Halloween Haunt!

    Discover goosebumps with Choclairs Halloween Haunt!

    Mumbai: The feeling of shivers running down your back while entering a dark room or the slight frisson of fear when you hear a noise from under the bed – Cadbury, one of Mondelez India’s best-known and loved brands, plays on these familiar everyday scares to make this Halloween season even spookier with the Choclairs Halloween Haunt!

    With Halloween gaining popularity in the country over the last few years, the brand has been building up the occasion with different product and pack activations and aims to continue tapping such pop culture occasions to drive resonance with today’s consumer.

    The month-long, multichannel spookfest allows fans to engage in scary shenanigans across digital, social, and on-ground platforms. The fun begins with scanning the QR code on the special edition Cadbury Choclairs pack to enter the microsite and unlock the Ghost Cam. Halloween lovers can then use the Ghost Cam to explore their homes and familiar places to find the haunted visuals and share their scary adventures with their friends and loved ones on social media with #CadburyHalloweenHaunt!

    Within the first two weeks of its launch, the campaign witnessed over 3.5 lakh site visits.

  • This Durga Puja, Crompton’s ‘Shera Khabar’ redefined the festive flavor in Kolkata

    This Durga Puja, Crompton’s ‘Shera Khabar’ redefined the festive flavor in Kolkata

    Mumbai: Crompton Greaves Consumer Electricals Ltd, one of India’s leading consumer electricals brands, spiced up this year’s Durga Puja festival with the debut of its ‘Shera Khabar,’ fine dish cooking competition. Having taken place in select prominent Kolkata societies last week, the competition added a fun twist to the festive season by providing an opportunity for home chefs to display their culinary talents, participate in friendly rivalry, and compete for amazing prizes.

    Recognising the passion of home chefs in creating mouthwatering dishes for their loved ones, Crompton aimed to be their trusted partner, crafting memorable moments and ensuring that celebrations became even more delightful. Moreover, poised to redefine the modern Indian kitchen, this competition also brought in an incredible product experience of Crompton’s mixer grinders that delivered extraordinary results for consumers in search of finer grinding. Backed by high-quality durability and aesthetics, its new range of mixer grinders is a fusion of finesse and efficiency thereby, making it the ‘Secret of Fine Taste’ and setting a new standard for culinary excellence.

    Commenting on the initiative, Crompton Greaves Consumer Electricals Ltd CMO Pragya Bijalwan said, “The culture of West Bengal is deeply rooted in its people, celebrated through their expertise in whipping up mouthwatering dishes, from ‘Machher Jhol’ to ‘Mishti Doi.’ These dishes not only entice the taste buds but are cherished elements of their heritage. We believe these delectable creations deserve the best grinding for an exceptional taste. Shera Khabar was an initiative that effortlessly combined the cultural creativity with the festive spirit found in every home especially during such an auspicious occasion like Durga Puja.”

    She further added, “Considering that Crompton always aims to make the lives of its consumers easier, we’ve taken a significant step in perfecting the art of fine grinding, ensuring the authentic flavors of various cuisines. Our new mixer grinders are driven by cutting-edge technology, empowering every kitchen with ‘The Secret of Fine Taste.’ With this initiative, we aim to deepen our connections, set higher benchmarks, and become an integral part of our consumers’ festive celebrations this season.”

    The ‘Shera Khabar’ competition took place across top societies in Kolkata wherein various home chefs had a designated time to prepare a dish of their choice in their own kitchens. They then presented their creations at a grand Crompton Cooking Setup, where some of Kolkata’s expert chefs evaluated the dishes and declared winners. The dishes were judged on different factors like the creative use of spices and the presentation of dishes while scores were calculated based on a detailed point-based assessment. The contestant with the highest score earned the title of “Crompton ‘Shera Khabar’ Maker” in their society. Every participant also received special tokens of appreciation from the brand, such as exclusive coupons on premium products. There were winners each day of the competition & they were honored with Crompton’s latest Mixer Grinders.

    Moreover, the brand also provided a hands-on experience with the Crompton Mixer Grinder range, allowing attendees to witness these products in action. Furthermore, the mixers were used to prepare yummy dishes, enabling the audience to relish the results of Crompton’s fine grinding technology while celebrating the occasion of togetherness.

    Crompton’s innovative new range of mixers including the DuroRoyal, DuroElite Plus and Boltmix series ensures optimum utilisation of energy and is designed for 45 minutes of continuous grinding operations. The new series comes with durable, stainless steel jars, aesthetically designed with ease of usage due to its Chrome plated knobs and a twin-tone handle. Additionally, the product features a Motor Vent-X technology for cooler operation and longer product life, along with MaxiGrind Technology with three sharp blades for faster, finer, and smoother grinding.

  • FITPASS surpasses 7,500 centres in India and unveils expansion plans!

    FITPASS surpasses 7,500 centres in India and unveils expansion plans!

    Mumbai: India-wide Release, 25 October 2023: FITPASS, India’s premier Fit-Tech brand, is making bold strides in its quest to redefine fitness access across the nation. With ambitious plans to expand into 15 new cities by the end of 2024, FITPASS has undergone a remarkable surge in growth, adding an impressive 2,000 gyms and fitness centres in the past year alone. This milestone has catapulted FITPASS’s network to an impressive 7,500 establishments across the country, making it India’s largest single fitness membership service, offering unprecedented flexibility and access, tailored to individual preferences across 1277 pin codes.

    As the fitness landscape evolves, this expansion represents a strategic response to the growing demand for affordable and accessible fitness solutions in previously untapped markets. By introducing its services to these new cities, FITPASS aims to inspire individuals to prioritize their health and well-being at their convenience. Members will now have access to an extensive network of 7,500+ gyms and studios, along with a suite of in-app features, including fitness content, personalized diet plans, and an AI-powered fitness coach.

    FITPASS has firmly established its presence in major metropolitan areas like Mumbai, Delhi, Bangalore, and Hyderabad along with Tier 2 & Tier 3 cities including Amritsar, Guwahati, Bhopal, Lucknow, Surat, Coimbatore and many more. Simultaneously, it plans to embark on an ambitious journey into Tier-2 and Tier-3 cities, including Nagpur, Nashik, Mysore, Trivandrum, Rohtak, Meerut and more. The overarching goal of this expansion strategy is to consistently target at least three new cities every quarter across India, with the aim of inspiring millions of Indians to embark on or enhance their fitness journeys.

    FITPASS champions the belief that fitness should not be constrained by one’s lifestyle but should be a part of it. With its innovative membership model, it provides unparalleled access to a wide range of fitness centres, offering over 2,25,000 workout options such as gym, yoga, Zumba, Pilates, swimming, CrossFit, and more. Garnering a significant market share in a highly competitive industry, FITPASS recorded over 13,00,000 downloads last year alone, with an impressive number of lifetime downloads.

    FITPASS co-founder Arushi Verma shared her enthusiasm, stating, “In the past year, FITPASS has successfully partnered with over 2,000 gyms and fitness centres, expanding our network to cater to a wider audience. This expansion has fortified our presence and foothold in our existing 40 cities. Our efforts have yielded remarkable results, with a significant 116 per cent growth in new subscribers. Additionally, we are proud to have 67 per cent of our subscribers become repeat customers, demonstrating their satisfaction with our platform and the benefits it offers.”

    FITPASS addresses diverse fitness needs with four distinct membership options: FITPASS, provides access to gyms and fitness centres nationwide; FITFEAST, offers round-the-clock in-app personal nutritionist services, and FITCOACH, an AI-enabled fitness coach that adapts to individual requirements and performance. Additionally, FITPASS introduced FITPASS-TV during the lockdown, delivering fitness at home through certified trainers.

    Commenting further on the expansion, FITPASS co-founder Akshay Verma emphasised, “In 2015, FITPASS made its debut with the goal of democratizing fitness in India through tech-driven accessibility. By dispelling the notion of fitness as a luxury, we established it as an accessible and convenient option. We undertook a transformative initiative by challenging and reshaping the conventional annual subscription model, breaking it down into more flexible components such as monthly and quarterly plans. This groundbreaking strategy garnered continuous engagement from our partners, leading to strong and ongoing partnerships. Additionally, we also recognized the significance of employee well-being and its direct impact on an organization’s overall success. In line with this, we introduced our employee wellness program this year, which has already gained traction with over 5,00,000 employees across various organizations.”

    FITPASS’s expansion into new cities solidifies its position as a trailblazer in the fitness industry. With a growing network of fitness centres, FITPASS members can enjoy unparalleled flexibility and convenience, enabling them to stay active and maintain a healthy lifestyle across India. FITPASS continues to lead the way, making fitness accessible to all.

  • Amid an era of volatility “The Resilient Consumer” is adapting to change: Accenture survey

    Amid an era of volatility “The Resilient Consumer” is adapting to change: Accenture survey

    Mumbai: More than half (65 per cent) of consumers in India believe they are currently living with uncertainty, and one in ten expect it to last at least five years, according to new research from Accenture. The research is the latest in a series of consumer surveys that Accenture has been conducting to test the pulse of consumer outlook and sentiment since the start of the pandemic that has propelled an “Era of Volatility”, where an ongoing state of uncertainty is spurring people to change behaviours suddenly and often in unexpected or contradictory ways.

    “The Resilient Consumer”

    The survey – of more than 10,000 consumers in 16 countries including India — found that despite lasting uncertainty, the “resilient consumer” is adjusting to continued disruption by seeking out ways to protect and control what’s important to them. In addition, the majority appear bullish about their financial situation, with 88 per cent of consumers in India expecting their disposable income to stay the same or improve in the next 12 months.

    Resilient spend categories

    A strong indication of consumer resilience is their intention to spend more. When asked how their expected spend will change over the next six to 12 months, respondents in India said they plan to spend more across 11 of 15 categories – such as wellness, clothing and apparel, beauty, and essentials like healthcare and groceries.

    Accenture in India managing director and lead – strategy & consulting Vineet R Ahuja said, “Our survey reiterates the optimism of Indian consumers that is reflected in their purchase decisions across categories. To stay relevant and in step with evolving consumer demands, companies need to effectively use data and analytics to provide meaningful personalised offerings in real-time especially in an era of volatility. This consumer-centric approach requires a continuous reinvention strategy to stay agile and build forward-looking capabilities.”

    Health is a top priority for Indian consumers and 79 per cent intend to maintain or increase spend on wellness in the next one year. 94 per cent of consumers in India are willing to provide their personal data with at least one kind of company in exchange for meaningful health and wellness products and services with 87 per cent of consumers interested in personalised offerings.

    After a year of strong growth for the travel industry, 70 per cent of consumers in India plan to sustain or increase their current spending on leisure travel in the next year, with 76 per cent planning leisure travel and nearly half (46 per cent) planning two or more leisure trips in the coming year. This signals that consumers still see travel as an essential part of their lives.

    Companies must anticipate and proactively prepare for sharp and sudden shifts

    A separate Accenture macroeconomic analysis warns that the persistence of inflation, high interest rates, and growing income and employment uncertainty, could further test the resilience of consumer spending in the coming months.

    The consumer pulse survey highlights that consumers with resilience are not naïve about the state of the world. 67 per cent in India say that challenges in recent years have created opportunities for them, and 77 per cent are trying new experiences or adopting new habits to improve their lives.

    Resilient consumers, resilient values

    The environment is a top concern for Indian consumers with 57 per cent saying they are more or equally concerned about the environment than they are about their personal finances. The survey also shows nearly all consumers in India (90 per cent) have increased sustainable shopping behaviours in the last 12 months, such as only buying what they need, taking their own bags to the store, buying better quality goods that last longer, repairing or upcycling what they have, and buying reusable or refillable products.

  • Guest Article: We are obsessed with platforms & clients

    Guest Article: We are obsessed with platforms & clients

    Mumbai: Digital platforms change how we consume and provide digital products and services. Digital platforms comprising technical infrastructures and their ecosystems of social actors continue to disrupt entire industries. They evolve by leveraging the latest and the best of innovations and continuously learn from the data that resides on it.

    Platforms are where – consumers, users, companies, institutions and for that matter, all stake-holder seek information, create, operate, transact, communicate and engage. Some platforms are outward-facing ie consumer or user-facing, while others help in digitalising or automating operations.

    Effectively transforming an organisation of any nature or scale is impossible without creating a customised ecosystem. Critically there is a need for one to assess in depth the power and constraints of each platform – even if they are all available. It is like – a great dish cannot be guaranteed in spite of all the exotic ingredients that may be available. You need the right recipe and need to have the ability to cook it to perfection. Most business leaders especially those whose key mandate is to digitally transform or innovate their businesses – cite that, choosing the right platforms in the context of their category, business life stage, budgets etc, is the toughest decision that they have to make. Massive blunders are commonplace – as the decision is so complex.

    The other side of the coin is that consumers consume on platforms. They switch from one to another or are simultaneously ‘on’ more than many. Their preference for platforms changes depending on their, purpose, mood, intent, objective, time of the day or familiarity. Essentially the gratification that they seek and the way they interact with and behave on the platform are vastly different – some can be predicted and rest that need a real-time response to their cues. The choice of the brand on which platforms to launch, build desirability or merely promote their products and services is equally complex.

    A deep knowledge of platforms, choosing the right ones, and stitching them all together in a seamless ecosystem to drive superlative consumer (user) experiences and achieve higher organisational productivity is now a common (and perhaps the most important) KPI for all business leaders, across the organisation, irrespective of their domain expertise or functional responsibilities.

    At Wondrlab we are obsessed with platforms. We invest all the time and money, and sweat, in acquiring and developing deep platform expertise, so that we can deliver platform-first solutions to our customers and hand-hold them through their journey of creating and running a unique transformational ecosystem across marketing and business. Our engagement with each one of them is aimed at delivering simplicity on the other side of complexity.

    Our most recent acquisition of Cymetrix a leading salesforce consulting and data analytics company is driven by this obsession. Leveraging salesforces’ customer 360 platform play and combining it with our already acquired platform capabilities in digital content, digital media and influencer marketing we are delivering transformative solutions to clients combining AI+data+CRM+content+media. Needless to say simply!

    This article has been authored by Wondrlab Technologies CEO Rajesh Ghatge.

  • Makani Creatives wins integrated creative mandate for brands Stimulus and Eeken from Paragon Group

    Makani Creatives wins integrated creative mandate for brands Stimulus and Eeken from Paragon Group

    Mumbai: Footwear brands Stimulus and Eeken, subsidiaries of one of the oldest footwear names in India- the Paragon group, have appointed Makani Creatives as their AOR to handle the Brand Creative and Social Media mandates for both brands. The agency brings their full scale Integrated Brand Communications capabilities to this partnership and will shape the narrative of both Stimulus and Eeken across traditional and new media.

    Both Stimulus and Eeken are brands that are targeted to the youth and will benefit from Makani Creative’s strong pulse on this target segment. While Eeken is for the easy-going college kid, living life like #WeekendEveryday, Stimulus is meant for the young, early-jobbers full of dreams and go-getter energy. Their footwear range is crafted for comfort so that their target audience can focus on their ventures. Coming from the house of Paragon, the products are designed to display their expertise in quality and longevity.

    Speaking on the vision for the brands, Paragon Footwear CMO Shawn Chandy said, “Our products are not just made for our consumers, they are inspired by them. With this partnership, we look forward to tapping into Makani’s pulse on the younger generations and connecting meaningfully and deeply with our consumers.”

    Makani Creatives chief integration officer Pavan Punjani said, “It is very exciting to work on brands whose purpose is clearly defined and promises to deliver more than just stylish products. Both brands have a shared DNA but distinct purpose. Stimulus is the true representation of India. It is a catalyst that will help Indians push beyond their limit and achieve what they set their eyes on. Eeken is a celebration of the lightness and joy of being young. Our role is primarily to help both the brands communicate across diverse mediums- be it mainline, digital or on-ground, without losing out its core essence.

    Speaking of the association, Paragon Footwear executive VP  Sachin Joseph added, “Both Stimulus and Eeken are on an accelerating growth trajectory and we are excited to have Makani Creatives partner with us bringing their expertise in the footwear category and creative thinking that balances fashion and storytelling.”

  • Mad Influence partners with Lufthansa Airlines

    Mad Influence partners with Lufthansa Airlines

    Mumbai: Mad Influence, a global influencer marketing agency, is thrilled to announce its partnership with Lufthansa Airlines in the launch of a captivating influencer campaign. The #LufthansaNewHorizons campaign, in collaboration with 12 exceptional travel and lifestyle influencers, seeks to enchant audiences with a seamless teleportation experience from an Indian café to the breathtaking landscapes of Europe.

    The campaign involved 12 content creators from the Lifestyle and Travel category. These creators, including Snigdha, Brinda, Vipul Juneja, Bhavya Monga, Sonia Garg, Radhika Nomllers, Asheer Ahmed, Karan Sehgal, Savi and Vaid, Muskan, Sharanya – Truly No Madly, Aarya Vora, each crafted one Reel and one Video Story, showcasing the teleportation journey from an Indian café to Europe. The content was meticulously created to encapsulate the dream-like transition made possible by Lufthansa’s services.

    ‘’In the world of influencer marketing, our mission is to inspire, connect, and captivate. We believe in the transformative power of storytelling, and we’re dedicated to unlocking the full potential of influencer partnerships to create memorable, engaging experiences that resonate with audiences and brands alike’’ – said Mad Influence founder, and CEO Gautam Madhavan

    The #LufthansaNewHorizons contest invited participants to step inside the Teleportation Café and experience the thrill of teleportation firsthand. By striking an adventurous pose in their chosen European country and sharing it on social media using the hashtag #LufthansaNewHorizons, participants had a chance to win the ultimate Grand Prize—Return tickets to Germany!

    The campaign saw exceptional success with high engagement on creators’ profiles, driven by the innovative teleportation concept that naturally attracted organic traction. The creators enjoyed heightened audience interaction due to the creative freedom granted, ultimately leading to outstanding campaign results. Furthermore, all participating creators, spanning both Lifestyle and Travel categories, expressed their contentment with the seamless shooting experience. Notably, the contest spurred active participation from creators’ audiences, who enthusiastically shared their teleportation experiences through direct messages and comments on the reels.

  • Glance introduces a smart lock screen to elevate the BIGG BOSS experience

    Glance introduces a smart lock screen to elevate the BIGG BOSS experience

    Mumbai: Glance, one of the world’s leading smart lock screen platforms, is revolutionising how over 200 million Indians engage with the internet by delivering personalised and premium experiences to their smart lock screens. Now, in an exciting development, Glance has partnered with India’s iconic reality TV show, BIGG BOSS, as its official Smart Lock Screen partner for this season. This partnership is set to enrich contestants’ gameplay and heighten the experience for millions of fans across the country, ushering in a new era of entertainment.

    As part of this partnership, Glance and BIGG BOSS will bring several smart and intelligent integrations and engaging experiences, for contestants and fans alike. With this season’s theme being Dil, Dimaag Aur Dum, the Glance Smart Lock Screen will play a pivotal role for contestants in the Dimaag makaan. For the first time in history, contestants in the Dimaag makaan will be given exclusive and crucial BIGG BOSS news, insider insights, smart tips and tricks that will help them strategize their gameplay inside the house, enabling them to play smarter and get ahead.

    Additionally, in another first, fans can also stay at the heart of the action receiving daily updates, participating in live discussions, and enjoying engaging content on BIGG BOSS right on their Glance Smart Lock Screen. This year, Glance will have more than 30 shows that will deliver daily news, highlight key moments of contestants, and offer insightful predictions for the show. Viewers can also explore segments decoding contestants’ fashion choices, participate in interactive sessions with fan clubs through live fun tasks and quizzes, and share their perspectives on the show. All these shows are carefully curated by some of India’s best live streamers, making fans an integral part of what could potentially be the nation’s largest BIGG BOSS fan community.

    Glance chief marketing officer Bikash Chowdhury said, “We are happy to announce our partnership with BIGG BOSS, a show that truly connects with and engages audiences across the country just like Glance. At Glance, we deliver personalised, premium information and LIVE entertainment to consumers in the country right on their smart lock screens. This is the perfect partnership to help both contestants and audiences to discover something new and exciting every day. We are excited to collaborate and create smart and intelligent experiences in this season of BIGG BOSS which will take contestants and audiences on a journey filled with smart gameplay, daily inspirations and joyful adventures.”

    Viacom18 head of revenue COLORS Pavithra KR said, “In our unwavering commitment to pioneering innovation, we have consistently paved the way for brands to immerse themselves in an unparalleled experience. The theme of the house this season is “Dil Dimaag Dum”. As a vital component of the ‘Dimaag’ room, the Glance Smart Lock Screen empowers contestants to elevate their game through strategic thinking. This partnership is truly unique and ground-breaking. Glance Smart Lock Screen is seamlessly woven into the fabric of this iconic reality show, offering daily engagement that enriches the lives of the housemates.”

    Glance is an AI-driven platform that offers a wide range of experiences directly on the lock screens of Android smartphones. These include instant games, live game streaming, news, sports, lifestyle, fashion, entertainment, shopping, and live content. Glance’s AI personalises these experiences, ensuring that consumers find content that is most relevant and important to them, each time they glance or look at their lock screen. They do this without needing to unlock their phones download multiple apps or spend time searching for content.

    Stay tuned to BIGG BOSS, every Monday to Friday at 10:00 pm and Saturday and Sunday at 9:00 pm only on COLORS

  • PAD wins digital marketing mandate for ITC Aashirvaad Spices

    PAD wins digital marketing mandate for ITC Aashirvaad Spices

    Mumbai: ITC Aashirvaad Spices, a prominent name in the Indian spice industry, has chosen PAD as their trusted partner for an all-encompassing solution that includes packaging and launch campaigns for their upcoming product line. PAD has also been awarded the responsibility of managing its digital marketing mandates for the regions of Andhra Pradesh, Telangana and Karnataka.

    PAD will orchestrate the introduction of their upcoming spices into the market, employing dynamic launch campaigns. These campaigns will blend a creative mix of marketing, advertising, and promotional efforts, with the objective of generating a buzz and cultivating interest among the target audience. Moreover, the approach will be meticulously region-specific, centring on the authentic essence of each locality. This region-focused strategy is poised to not only reach the target audience but, more importantly, to foster a profound resonance with their culture, thereby nurturing a robust and enduring connection with the local communities.

    Furthermore, PAD will manage Aashirvaad Spices’ digital marketing mandates in the regions of Andhra Pradesh, Telangana, and Karnataka. Loose spice mixes in India are a fast-growing category, particularly in urbanized regions like Andhra Pradesh, Telangana, and Karnataka, where ITC Foods Group has a strong presence. This comprehensive approach includes overseeing the brand’s online presence across various digital platforms, curating engaging content, implementing effective digital campaigns, and closely monitoring the brand’s online reputation. The aim is to enhance Aashirvaad Spices’ digital footprint, ensuring that it aligns with the preferences and aspirations of its local customer base.

    PAD Digital business head Tej Naidu shared, “Our collaboration with Aashirvaad Spices is particularly captivating, driven by their unwavering dedication to quality and innovation. This synergy is pivotal in cultivating regional awareness. Our approach prioritizes the creation of region-specific strategies, allowing us to tap into the genuine essence of each area. By incorporating local languages, we deepen the impact and effectiveness of brand communication with the audience. These collective efforts pave the way for heightened brand visibility, expanded market share, increased audience engagement, and, above all, unwavering brand loyalty. Our association with Aashirvaad Spices underscores our commitment to delivering culturally authentic experiences in vibrant regions.

    PAD CEO and managing director Gautam Reddy stated, “At PAD, we are thrilled to be chosen as the strategic partner for Aashirvaad Spices. This partnership presents a wonderful opportunity to infuse creativity into their brand and create campaigns that will resonate with their audience.”