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Category: MAM

  • FIKAA taps Naina, virtual superstar, as brand ambassador

    FIKAA taps Naina, virtual superstar, as brand ambassador

    Mumbai: FIKAA, an AI-powered investment app exclusively created for women,  today announced Naina, India’s First Virtual Superstar, as its brand ambassador at an event in Mumbai. This event was well attended by more than 50 Women Key Opinion Leaders from the fields of finance,  lifestyle, fashion & entertainment. This is the first time in India that an AI Superstar has been selected as the face of a brand.

    Speaking at the launch,  FIKAA co-founder & CEO  Harsh Choksey said, “Our research told us that while the women of today excel in various fields, they often take a back seat when it comes to investments and financial planning, leaving these important decisions to men. This needs to change.  FIKAA with its advanced financial tools wants to be at the forefront of this change; thereby bringing a  behavioural shift when it comes to women managing their investments. It took us more than a year to develop a cutting-edge AI algorithm, which is our uniqueness because we believe that no one in the industry is using Artificial Intelligence as a tool to select and recommend mutual funds basket  specifically curated as per investor preferences.

    Also, this is the very reason we chose Naina – India’s  First Virtual Superstar, as our brand ambassador. She not only is a creation of cutting-edge technology,  but her narrative perfectly embodies the aspirations and lifestyle of the women of today.”

    FIKAA co-founder Rinku Suchanti also shared her views and said “It’s so important today that women become aware about their own financial standing and have the understanding to track their investments and make financial decisions. These are particularly important in today’s environment  because financial independence is at the core of freedom to live life on your own terms.”

    Naina, India’s First Virtual Superstar adds, “I’ve been blurring the lines between the real and the virtual world and I stand for women’s empowerment. What better way to empower women than to empower them financially? And that describes my association with FIKAA, an AI-powered investment app specially curated for women. It’s not only easy to use but also helps you fulfil both your short-term and long-term financial goals.”

    FIKAA is available as a mobile app for Android and iOS devices, enabling women with the flexibility of learning how to invest and selecting mutual funds in a hassle-free manner. The entire process is powered by AI and is designed to make investments easy for the women of India.  

    Through the FIKAA app, women can also learn about personal finance and generic financial terms which can help them build confidence before investing. Proprietary AI-enabled algorithms minimise risk and advise them on the best mutual funds that will help them achieve their financial goals. Women can also network with other like-minded women registered with FIKAA to expand their network and knowledge in investments and share tips on how to achieve financial freedom.  

    Naina Avtr is the brainchild of the innovative team at Avtr Meta Labs (AML) and has been widely covered by electronic, print and online media.

     

  • Ancestry is now in Mumbai

    Ancestry is now in Mumbai

    Mumbai: Ancestry, the premium clothing brand renowned for reinterpreting heritage craft techniques with a contemporary flair, is delighted to announce the opening of its store in Mumbai. With elegant interiors and minimalist styling bearing the design aesthetic of Ancestry, the space beautifully captures the culture and aesthetics of the brand.

    This newest store in town with earthy tone interiors and natural wood finishes opened marking a significant milestone in the brand’s strategic expansion.

    Experience the essence of the brand firsthand, nestled within the bustling precincts of R City Mall in Ghatkopar. The brand’s three main categories ‘live’, ‘work’, and ‘play’, seamlessly merge the heritage with the contemporary giving several choices for modern women, and are beautifully displayed for the consumers to shop for their travel, festivities, work & every day.

  • The growing demand for carbon offsetting and carbon credits

    The growing demand for carbon offsetting and carbon credits

    Mumbai: In recent years, the global conversation around climate change has intensified, leading to increased awareness and urgency regarding the need for sustainable practices. One key area that has gained significant traction is carbon offsetting and carbon credits. Creduce, India’s leading services provider in the field of climate change and carbon asset management, recognizes the pivotal role these measures play in shaping a sustainable future.

    Understanding carbon offsetting:

    Carbon offsetting is a process where individuals, businesses, or governments invest in environmental projects to balance out their own carbon emissions. These projects, such as reforestation initiatives or renewable energy installations, absorb or reduce an equivalent amount of carbon dioxide from the atmosphere. This practice allows entities to neutralize their carbon footprint, thereby mitigating the adverse effects of climate change.

    The significance of carbon credits:

    Carbon credits are a key component of carbon offsetting efforts. They represent a unit of measurement for one ton of carbon dioxide or its equivalent gases that have been reduced or removed from the atmosphere. Organizations can buy these credits from projects that have successfully reduced emissions. By purchasing carbon credits, companies can meet their emission reduction targets, support sustainable development initiatives, and contribute to global climate change mitigation efforts.

    Factors driving the demand:

    Corporate Social Responsibility (CSR): Many businesses are recognizing the importance of CSR initiatives, including carbon offsetting, to enhance their public image and contribute to environmental conservation.

    Regulatory compliance: With increasing environmental regulations worldwide, businesses are compelled to reduce their carbon emissions. Carbon offsetting provides a viable avenue for compliance with these regulations.

    Consumer awareness: As consumers become more environmentally conscious, they are demanding that companies take responsibility for their carbon emissions. This push from consumers is driving businesses to invest in carbon offsetting initiatives.

    Climate change mitigation: Governments and international organizations are actively promoting carbon offsetting as a practical solution to mitigate the adverse effects of climate change. This support further boosts the demand for carbon credits.

    Challenges and opportunities:

    While the demand for carbon offsetting and carbon credits is on the rise, several challenges persist. These include ensuring the transparency and effectiveness of offset projects, avoiding greenwashing, and promoting inclusivity in the distribution of benefits from these initiatives.

    However, these challenges also present opportunities for innovation and improvement. Technological advancements, increased collaboration between governments and private sectors, and robust monitoring mechanisms can enhance the credibility and impact of carbon offsetting projects.

    Conclusion:

    The growing demand for carbon offsetting and carbon credits signifies a significant step toward a sustainable future. Creduce, as a leading player in the climate change and carbon asset management sector, remains committed to supporting businesses and organizations in their efforts to reduce carbon emissions. By understanding the significance of carbon offsetting, addressing challenges, and seizing opportunities, society can collectively work towards a greener, more sustainable planet.

  • ITC’s YiPPee! Better World: Create magic transforms plastic waste into playgrounds

    ITC’s YiPPee! Better World: Create magic transforms plastic waste into playgrounds

    Mumbai: Multi-business conglomerate ITC Ltd’s YiPPee!, has announced the launch of a new campaign “YiPPee! Better World: Create Magic”, highlighting a new waste upcycling initiative programme under its banner aimed at refurbishing city parks with park equipment (like swings, jungle gyms etc.) made from upcycled plastic waste collected through large-scale awareness & plastic waste collection drives by the brand.

    The creative rendition for the campaign was done by Ogilvy. The creative is aimed at portraying the impact of this massive plastic collection drive visually. The creative execution shows park rides made with discarded plastic. Also, in exchange for plastic waste, YiPPee! is giving the consumers the power to choose the park they want to ‘transform’. So, by organizing this mass participatory sustainability drive, YiPPee!, true to its brand ethos, intends to put more power in the hands of the consumers by giving them the right to choose.

    City parks serve as the vibrant core of our neighbourhoods, especially for kids. They echo with children’s laughter, foster friendships, and inspire dreams. YiPPee!, as a brand, embodies the essence of joyful enthusiasm. With this fresh campaign, the goal is to align the brand’s ethos of promoting awareness of plastic waste management practices with the sheer delight of playing in outdoor areas. YiPPee!’s commitment to this endeavour goes beyond sustainability; it’s about fostering a community that cherishes and nurtures a responsible tomorrow.

    The brand recognises the urgency of addressing the plastic waste crisis while keeping in mind that people need to see the immediate, tangible benefits of their efforts. That’s why this initiative is not just about upcycling plastic; it’s about revitalising city parks.

    The initiative follows an innovative two-pronged approach for maximum impact:

    Upcycling Plastic Waste: Converting plastic waste into colourful playground equipment, from swings to jungle gyms. With sustainability at the core of this endeavour, the aim is to give a second life to discarded plastic materials.

    Community Involvement: The success of this initiative lies in the hands of the community. It involves conducting large-scale awareness and plastic waste collection drives, rallying the larger community to participate in the movement. Bringing individuals together for a common cause to create magic in the lives of our children.

    “YiPPee! Better World: Create Magic” initiative, focuses on cities of Delhi-NCR, Mumbai, Bangalore, and Kolkata aiming to create magic in children’s lives and tackle the problem of plastic waste while envisioning a future where playgrounds are not just a place to play but a symbol of the collective commitment of entire society to a sustainable and joyful future.

    ITC, overall as an organisation, has sustained its plastic neutrality status for the second year in a row by implementing an integrated solid waste management programme that incorporates unique and multi-dimensional initiatives. The Company’s flagship waste management initiative that focuses on ‘ITC WOW – Well Being Out of Waste’ reaches out to 2.2 crore citizens. In FY 2022-23, the Company collected and sustainably managed more than 60,000 tonnes of plastic waste across 36 States and Union Territories. ITC has also been a solid waste recycling positive enterprise for over 16 years. 

  • Global South was seen to be most optimistic: Ipsos What Worries the World Global Survey

    Global South was seen to be most optimistic: Ipsos What Worries the World Global Survey

    Mumbai: At least three in four urban Indians polled (76 per cent), believe India is moving in the right direction. There is a 7 per cent improvement from September wave. Markets of global south, most upbeat were, Singapore (82 per cent), Indonesia (77 per cent), India (76 per cent), Thailand (66 per cent), Mexico (59 per cent) and Brazil (56 per cent). However, 21 of the 29 markets covered in the survey had their citizens believing their country is on wrong track.  

    These are the findings of the Ipsos What Worries the World global monthly survey that tracks public opinion on the most important social and political issues, alongside whether people think things in their country are heading in the right or wrong direction, across 29 countries and among 25,220 adults globally and shows interesting findings for India.

    Inflation continues to be the biggest world worry and local worry

    What worries global citizens and urban Indians? Inflation emerged the biggest global and local worry.  

    Global citizens were worried about the issues of inflation (39 per cent), crime and violence (31 per cent), poverty and social inequality (31 per cent), unemployment (25 per cent) and financial and political corruption (25 per cent). While urban Indians stated inflation (47 per cent), unemployment (46 per cent), crime and violence (25 per cent), poverty and social inequality (23 per cent) and financial and political corruption (22 per cent) as their biggest worries.

    Most optimistic markets also have unemployment as a big worry

    Interestingly, markets most optimistic also were in the grips of high unemployment.

      

    Ipsos India CEO Amit Adarkar summarising on the findings of the survey said, “Optimism of urban Indians is palpable with a significant 76 per cent believing we are on right track; a seven per cent increase over the previous month. Also,  across all 29 global markets polled, India sits 3rd in the pecking order in optimism, bucking the global trend of pessimism. India has displayed a lot of stability with timely corrective action to mitigate impact on consumers. Some factors are global in nature which also have a local impact, like the global economic slowdown and war in Ukraine and Israel, job cuts and freeze in hiring. India has been a resilient market and has the demographic dividend and stayed buoyant.”

    Methodology

    This 29-country Global Advisor survey was conducted between 22 September 2023 and 6 October 2023 via the Ipsos Online Panel system among 25,220 adults aged 18-74 in Canada, Israel, Malaysia, South Africa, Turkey, and the United States, 20-74 in Indonesia and Thailand, 21-74 in Singapore, and 16-74 in all other nations.

    The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country and is not intended to suggest a total result. The sample consists of approximately 1000+ individuals in each of Australia, Belgium, Brazil, Canada, France, Germany, Great Britain, Italy, Israel, Japan, Mexico, Spain, Sweden, and the US, and approximately 500+ individuals in each of Argentina, Chile, Colombia, Hungary, India, Indonesia, Malaysia, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea, Thailand and Turkey. The samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden, and the US can be taken as representative of these countries’ general adult population under the age of 75. The samples in Brazil, Chile, Colombia, India, Indonesia, Malaysia, Mexico, Peru, Singapore, South Africa, Thailand and Turkey are more urban, more educated, and/or more affluent than the general population. The survey results for these markets should be viewed as reflecting the views of the more “connected” segment of these populations.
    Weighting has been employed to balance demographics and ensure that the sample’s composition reflects that of the adult population according to the most recent census data. The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website. Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less than the actual, this may be due to rounding, multiple responses, or the exclusion of don’t knows or not stated responses.

  • Navyasa By Liva unveils their AW’23 collection – The Garden of Eden

    Navyasa By Liva unveils their AW’23 collection – The Garden of Eden

    Mumbai– Navyasa By Liva, a contemporary saree and women’s wear brand, announces the grand unveiling of their AW’23 collection – The Garden of Eden. This highly anticipated collection is designed to cater to the modern woman, offering a mesmerising blend of ethereal prints and chic designs that weave a vibrant and colourful story. Navyasa By Liva focuses on creating effortlessly elegant pieces that are lightweight and fluid, empowering women to embrace their true selves.

    Elli Avrram, a popular actress and dancer, walked as the showstopper for the collection launch at a recent fashion week. She adorned a floral saree combined with foil decoration from the new collection looking stunning in red. She looked comfortable yet extremely stylish in the fluid and fashionable crepe saree that was draped on her like a second skin.

    The Garden of Eden has a diverse selection of versatile and genuine pieces curated by Na. The collection draws inspiration from the unparalleled beauty of nature and showcases an exquisite range of outfits adorned with imagery of natural wonders. The colours and patterns on these garments are reminiscent of a kaleidoscope.

    Right from work wear, and festive wear to evening glam; the collection has something for every occasion. The sarees have a wide range of options including modern, textured, artistic, traditional, embellished, and patterned made with premium fluid Liva fabrics. These simple yet elegant pieces are perfect for those who want to wear a saree that is comfortable yet high on style quotient.

    Co-ord sets remain a raging trend and the Garden of Eden collection has some select pieces that are designed to stand out in a crowd. The one-shoulder Kaftans, Jumpsuits, Tunics, and embroidered Kaftans exude elegance.

    Commenting on the collection, Birla Cellulose, Aditya Birla Group chief marketing officer ManMohan Singh, said, “With this collection, we look forward to fulfilling the aspiration of modern women who want high-fashion outfits that are easy to wear and move in. The entire collection is sustainable, of natural origin & skin friendly.”

    The collection features a diverse range of fibres, weaves & motifs coming together to create a harmonious range of sarees & apparel, suited for the festive season. The collection boasts bold prints and wearable silhouettes that not only exude fashion-forwardness but also practicality. What sets this collection apart is its thoughtful craftsmanship using sustainable Liva fabrics, derived from nature, thus showcasing a commitment to preserving the environment.

  • StarQuik selects 26FIVE India Lab as its digital and social media management partner

    StarQuik selects 26FIVE India Lab as its digital and social media management partner

    Mumbai: In a strategic move to rejuvenate its digital presence and amplify customer engagement, StarQuik, a TATA Enterprise, announces its collaboration with 26FIVE India Lab as the creative partner to manage its digital and social media presence. The India Lab of the US-based global strategy and creative powerhouse clinched the opportunity post a rigorous multi-agency pitch, marking a transformative chapter in StarQuik’s digital evolution.

    StarQuik, an omnichannel Grocery App offering from TATA — in addition to its Star Bazaar stores — offers a one-stop destination for home delivery of grocery shopping including fruits, vegetables, non-veg and more. The brand sets itself apart by providing goods at the lowest possible prices for significant budget savings.

    26FIVE will assume the mantle of driving StarQuik’s comprehensive digital, app and social media operations, with a mandate spanning from initiating dynamic seasonal campaigns to ensuring the brand’s everyday creative vibrancy.

    Commenting on the alliance, StarQuik director K. Radhakrishnan remarked, “Joining forces with 26FIVE thrills us. As we aim to infuse a vibrant contemporary vigor and sharp customer messaging into StarQuik, partnering with a digitally savvy and young agency is pivotal. 26FIVE’s creativity mirrors our aspirations, making them an ideal cohort to elevate our online stature.”

    StarQuik brand marketing lead Bhavna Hariharan added, “This partnership is an exciting one, as we are looking to grow our brand while focusing on customer retention. Our communication, as well as our brand look and feel, must integrate the two. This partnership has the power to transform, and with 26FIVE onboard, we march toward a common goal: to maximize business growth, creatively.”

    Echoing the sentiment, 26FIVE India Lab CEO Ritesh Rao shared, “Our alliance with StarQuik is a momentous step. Their esteemed stature in the e-commerce and grocery sectors matches our ambition to craft visionary digital narratives.”

    Former Unilever and P&G retail marketing specialist and current 26FIVE Global Lab COO Kevin Flagg added, “We’re committed to synergising with StarQuik, materializing groundbreaking strategies that reshape industry standards. This collaboration stands as a tribute to both companies’ unwavering quest for digital excellence.”

    The new relationship exemplifies StarQuik’s dedication to remaining at the digital vanguard, promising customers avant-garde online engagements. Backed by 26FIVE’s creative insights, StarQuik is primed for a remarkable digital metamorphosis.

  • Mad Over Donuts celebrates and unveils paintings by Atypical Advantage artists across stores

    Mad Over Donuts celebrates and unveils paintings by Atypical Advantage artists across stores

    Mumbai: Mad Over Donuts has taken a remarkable step towards inclusivity and empowerment. In a heartwarming collaboration with Atypical Advantage, the country’s largest inclusive platform dedicated to generating livelihoods for differently-abled people, the gourmet Donut brand has commissioned captivating paintings for its Powai and Colaba stores.

    Mad Over Donuts CEO Tarak Bhattacharya and Atypical Advantage CEO Vineet Sariawala proudly unveiled the painting with Shreya Gupta, the artist, at the Powai store. The beautiful pieces of art tell compelling stories through their vivid colours and intricate details. They enhance Mad Over Donuts’ fun, happy and cosy aesthetic, creating a warm and welcoming ambience in both stores.

    Shreya Gupta, the talented artist with a hearing impairment, has earned degrees in Fine Arts and Visual Arts and has received awards for her creative paintings. Mad Over Donuts is partnering with Atypical Advantage to showcase artists like Shreya and promote diversity and inclusivity. With these paintings, the brand hopes to provide a platform for artists from Atypical Advantage to showcase their talents to a broader audience.

    Expressing his gratitude during the event, Tarak Bhattacharya, executive director and CEO of Mad Over Donuts, stated, “We are truly honoured to join hands with Atypical Advantage for this remarkable project. These lovely paintings symbolise our shared dedication to inclusiveness. We firmly believe that everyone deserves an opportunity to flourish, and these exquisite pieces of art serve as an enduring testament to the talent and unwavering resilience that exists within our community. We are grateful and so appreciative of the artists for their remarkable work!”

    Mad Over Donuts invites customers to visit their Powai and Colaba stores to witness these exceptional paintings while biting into happiness.

     

  • Urban Indian consumer sentiment rises by 1.9 points in October 2023

    Urban Indian consumer sentiment rises by 1.9 points in October 2023

    Mumbai: Consumer sentiment for urban Indians is up 1.9 percentage points in October 2023, displaying further improvement in consumer sentiment over September 2023, according to the Refinitiv-Ipsos India Primary Consumer Sentiment Index (PCSI) report for India.

    The monthly PCSI result which is driven by the aggregation of the four, weighted, sub-Indices, has surged across all the 4 sub-indices:  the PCSI Economic Expectations (“Expectations”) Sub-Index is up 4.0 percentage points; the PCSI Employment Confidence (“Jobs”) Sub- Index has slightly moved up 0.2 percentage points; the PCSI Current Personal Financial Conditions (“Current Conditions”) Sub-Index is up 1.3 percentage points; and the PCSI Investment Climate (“Investment”) Sub-Index is up 1.9 percentage points.

    Ipsos India CEO Amit Adarkar elucidating on the findings of the survey said, “Consumer Sentiment among urban Indians has been showing a steady improvement since July 2023, and sustaining through October 2023. We also see improvement across the 4 sub-indices of economy, jobs, personal finances and investments. Sentiment around the economy has seen a major boost of 4 percentage points and likewise for investments (1.9 percentage points) and personal finances (1.3 percentage points).”

    “Indian economy is on a firm growth track. With the recent downturn in food inflation and increased bonhomie about the upcoming festival period, urban consumer sentiment is getting more upbeat. Recently concluded various eCommerce sales also reflect this sentiment,”

    Adarkar added.      

    Since March 2023, Ipsos India has moved the survey from covering only netizens to include an expanded offline sample, using the Ipsos IndiaBus – 1800 offline sample + 400 online sample, covering 16 cities across the length and breadth of the country, scientifically chosen, from NCCS A, B & C. More representative of the urban population.

    Ipsos IndiaBus is a monthly pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. We have city-level quota for each demographic segments that ensure the waves are identical with no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average.

    Consumer Sentiment in 29 Countries – India emerges most buoyant on consumer sentiment, across all markets covered, followed by Indonesia, Brazil and Mexico.  

    India has climbed to the top spot this month, from the 2nd spot last month.  

    How we did it

    These findings are based on data from a monthly 29-country survey conducted by Ipsos on its Global Advisor online survey platform and, in India, on its IndiaBus platform. They are first reported each month by LSEG as the Primary Consumer Sentiment Index (PCSI).

    The results are based on interviews with over 21,200 adults aged 18+ in India, 18-74 in Canada, Israel, Malaysia, South Africa, Turkey, and the United States, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16-74 in all other countries.

    The monthly sample consists of 1,000+ individuals each in Australia, Brazil, Canada, France, Germany, Great Britain, Italy, Japan, Spain, and the U.S., and 500+ individuals in each of Argentina, Belgium, Chile, Colombia, Hungary, Indonesia, Israel, Malaysia, Mexico, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea, Sweden, Thailand, and Turkey. The sample in India consists of approximately 2,200 individuals of whom 1,800 were interviewed face-to-face and 400 were interviewed online.

    Samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden, and the U.S. can be considered representative of their general adult populations under the age of 75. Samples in Brazil, Chile, Colombia, Indonesia, Israel, Malaysia, Mexico, Peru, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population. The survey results for these countries should be viewed as reflecting the views of the more “connected” segment of their populations. India’s sample represents a large subset of its urban population — social economic classes A/B/C in metros and tier 1-3 town classes across all four zones.  

    The data is weighted so that the composition of the sample in each country best reflects the demographic profile of the adult population according to the most recent 
    census data.  

    The global indices and averages reported here reflect the average result for all the countries and markets in which the survey was conducted. They have not been adjusted to the population size of each country or market and are not intended to suggest “total” results.

    Sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. The precision of Ipsos online surveys is calculated using a Bayesian credibility interval with a survey of N=1,000 being accurate to +/- 3.5 percentage points and a survey of N=500 being accurate to +/- 5.0 percentage points. For more information on credibility intervals, visit this page.

    The LSEG/Ipsos Primary Consumer Sentiment Index (PCSI), ongoing since 2010, is a monthly survey of consumer attitudes on the current and future state of their local economy, personal financial situation, savings, and confidence to make major investments. The PCSI metrics reported each month for each of the countries surveyed consist of a “Primary Index” based on all ten questions below and of several “sub-indices” each based on a subset of these 10 questions.  

  • Faasos celebrates Halloween with its spooky hanging spider campaign

    Faasos celebrates Halloween with its spooky hanging spider campaign

    Mumbai: Rebel Foods, the world’s largest internet restaurant company’s homegrown brand Faasos has started an intriguing Halloween campaign called Trick or Treat Happy Halloween. With different product and pack activations, customers are in for a chilling surprise with each Faasos roll pack. As customers unwrap their Faasos wrap, they are in for a surprising and exciting experience with a little spider dangling by a web on the package. The initial surprise catches the customers off guard but quickly turns into a source of amusement.

    With Halloween gaining popularity in India over the last few years, this moment marketing campaign is designed to spread smiles and spooky thrills, turning the consumer’s dining experience into a Halloween celebration.

    Customers can experience the Halloween excitement with Faasos from 28 October to 31 October in Delhi, Gurgaon, and Mumbai.