ITV

Category: MAM

  • Orill Foods collaborates with Regina Cassandra for brand endorsements

    Orill Foods collaborates with Regina Cassandra for brand endorsements

    Mumbai: Orill Foods Pvt Ltd, a leading homegrown player in the convenience food segment, has collaborated with actress Regina Cassandra for its brand endorsements. Regina, a popular and acclaimed name in Tamil, Telugu, Kannada, Malayalam as well as Hindi film industry, resonates with Orill’s brand vision of establishing an outreach to people across different parts of India. A TVC has been released as part of the collaboration wherein the actress can be seen as a working woman who eases her life with the help of comfort food offerings from Orill.

    Orill Foods co-founder and managing director Cherukuri Srinivasa Rao said, “Orill consistently strives to build a connection between comfort food and consumers through innovative and high-quality products. As a brand we intend to cater to consumers on a pan-India basis and collaboration with someone like Ms Regina Cassandra gives us easy access to penetrate into all markets across linguistic and cultural lines.”

    Regina too expressed her excitement on being appointed as the brand ambassador of Orill Foods. “Orill has been delighting households by meeting their most inevitable need of instant foods and ready-to-use condiments. From instant chutneys to my favourite instant Sambar, Orill manufactures its products with due diligence, and I am elated to be a part of the brand’s growth journey”

    This comes alongside Orill’s recent collaboration with Big Boss Telugu, hosted by Nagarjuna, as an associate sponsor. According to Orill, the show on STAR MAA has been a big advantage in taking the brand to a wider audience with ease. Apart from Bigg Boss, ORILL is also associated with the JABARDASTH show on ETV, among others. Its TVC is already being broadcast across all leading Telugu Channels like MAA TV, ETV, Z TELUGU, NTV, TV9 and the list goes on..!

    Telecasting of ads across TV channels with a wider viewer base has increased awareness around the brand and the products, making Orill successful in a short span of time while enhancing its visibility across 200000 retail Outlets across Andhra Pradesh and Telangana.

    With a commitment to quality, taste, and customer satisfaction, ORILL’s dedication to innovation and sustainability has propelled it to the forefront in the Instant chutney segment. It stands alone as a market leader and aims to reach 50 crore revenue for FY23-24 from Andhra Pradesh and Telangana, with its wide variety of range including Coconut, Peanut, Mint, Ginger, Tomato, and Sambhar. The products have also registered huge demand in International markets, especially Asia-Pacific. Since these chutneys are made up of Natural Ingredients without preservatives and can be made in just five seconds just by adding water, they have created an exponential impact in the domestic market.

    ORILL wishes to carry this successful journey into other southern states like Tamil Nadu, Karnataka, and Kerala, aiming to achieve 40 crore revenue from these states this year, considering the huge potential of the Instant Chutney Markets.

  • Finolex Cables launches LAN passive components

    Finolex Cables launches LAN passive components

    Mumbai: Finolex Cables, India’s leading manufacturer of electrical and communication cables announced the introduction of LAN passive components to its existing business of LAN cables. The product range includes patch cords, information outlet, patch cards and faceplates. These are especially useful in places like data centres, IT networks, conference rooms and branch office connections with high-density switches.  

    Speaking on the launch, Finolex Cables Ltd Dy CEO & CFO Mahesh Viswanathan said, “We have decades of experience and immaculate track record in manufacturing telephone cables,  JFTC, signal cables, CCTV cables, LAN cables and Fiber Optic Cables (from 6 cores to 576 cores).  The company truly understands how to provide better and smarter solutions for our consumers.  The number of structured cabling users, including government agencies, educational bodies,  telecommunications companies, financial institutions, retailers and social networking services,  are growing in tandem with the rising urbanization rate, thus putting additional strain on the current communication infrastructure. Our LAN offerings will deliver a much-needed solution  for the structured cabling industry.”

    India is undergoing a digital revolution driven by rapidly changing business requirements and increased usage of data for decision-making. The Indian government aims to develop 100 smart cities, where the internet of things (IoT) will play a pivotal role. At the same time, the need for intelligent buildings is increasing, as more companies are working to make their campuses and facilities world-class, while saving costs and responding to the government’s smart building initiative. Due to the growing need for data transmission systems, particularly in metropolitan areas, the number of telecommunication companies have exploded in recent years. Structured cabling offers critical support for high-performance and unified communication systems; and hence rapid digitization has become a key trend in the structured cabling market for India.

    President – sales & marketing Amit Mathur said “Our high-performing LAN components surpass industry parameters to meet stringent functionality requirements. We believe our  Passive systems are the best option for delivering speed consistently, thus, providing stress free smart solutions for our customers.”

    In India, demand for high bandwidth has risen as internet penetration has increased. Structured cabling enables high bandwidth that is necessary for commercial operations to run smoothly.  This ecosystem has evolved at an exponential rate due to its increased data transfer capability,  low cost, and flexibility.

  • Consumer sentiment weakens in November 2023 for urban Indians – Refinitiv-Ipsos PCSI monthly survey

    Consumer sentiment weakens in November 2023 for urban Indians – Refinitiv-Ipsos PCSI monthly survey

    Mumbai: Consumer sentiment has weakened for urban Indians by 1.0 percentage points in November 2023, according to the Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI) for India.

    The monthly PCSI result which is driven by the aggregation of the four, weighted, sub-indices, has slumped across all four sub-indices: the PCSI Economic Expectations (“Expectations”) Sub-Index is down 2.9 percentage points; the PCSI Employment Confidence (“Jobs”) Sub-Index has dipped 0.1 percentage points; the PCSI Current Personal Financial Conditions (“Current Conditions”) Sub-Index has decreased 0.3 percentage points; and the PCSI Investment Climate (“Investment”) Sub-Index has fallen 1.0 percentage points.

    Ipsos India CEO Amit Adarkar said, “Consumer sentiment has weakened over the previous month largely around the economy. The global sentiment is depressed because of the global economic slowdown and war in Ukraine and Israel. Though India has been showing a lot of resilience, it is not insulated from global macro conditions. Another reason could be the post festival gloom, as sentiment is down for personal finances and investments for savings and purchase of big-ticket items. Also being the fag end of the year, hiring and jobs are lowkey as establishments are focusing on wrapping up the financial year. Though inflation is under control for now, the central bank has flagged off fast rise in retail credit as a risk that could have future inflationary impact.”

    Consumer Sentiment in 29 Countries

    India is second highest on National Index.

    Among the 29 countries, Indonesia (63.2) holds the highest National Index score this month. India (63.1), which held the highest score last month, and Mexico (60.8) are the only other countries with a National Index score of 60 or higher. For Mexico, consumer sentiment is at its highest point since tracking started in 2010.

    The Global Consumer Confidence Index is the average of all surveyed countries’ Overall or “National” indices. This month’s installment is based on a monthly survey of more than 21,000 adults under the age of 75 from 29 countries conducted on Ipsos’ Global Advisor online platform. This survey was fielded between 20 October and 3 November 2023.

    How we did it

    These findings are based on data from a monthly 29-country survey conducted by Ipsos on its Global Advisor online survey platform and, in India, on its IndiaBus platform. They are first reported each month by Refinitiv as the Primary Consumer Sentiment Index (PCSI).

    The results are based on interviews with over 21,200 adults aged 18+ in India, 18-74 in Canada, Israel, Malaysia, South Africa, Turkey, and the United States, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16-74 in all other countries.

    Since March 2023, Ipsos India has moved the survey from covering only netizens to include an expanded offline sample, using the Ipsos IndiaBus – 1800 offline sample + 400 online sample, covering 16 cities across the length and breadth of the country, scientifically chosen, from NCCS A, B & C. More representative of the urban population.

    Ipsos IndiaBus is a monthly pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face-to-face and online. We have city-level quota for each demographic segments that ensure the waves are identical with no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average.

  • From Startups to SaaS: Women Entrepreneurs’ impact on tech trends and beyond

    From Startups to SaaS: Women Entrepreneurs’ impact on tech trends and beyond

    Mumbai: Women’s Entrepreneurship Day (WED) is a global initiative celebrated annually on 19 November to recognise and empower women entrepreneurs worldwide. Established in 2014 by Wendy Diamond, an entrepreneur, author, and philanthropist, Women’s Entrepreneurship Day aims to highlight the significant contributions of women entrepreneurs to the global economy and promote gender equality in the business world.

    In the dynamic realms of technology and business, the role of women is increasingly pronounced and influential. Their impact is particularly notable in shaping the trajectory of these industries, where innovation, entrepreneurship, and a commitment to social responsibility converge. This intersection is marked by a wave of women entrepreneurs, leaders, and visionaries who are not only breaking through traditional barriers but are actively shaping the future of business.

    As technology continues to evolve, women are at the forefront, leading startups, driving disruptive innovations, and contributing to diverse sectors such as health tech, e-commerce, and social impact tech. Their leadership extends beyond the boardroom, with a focus on fostering diversity and inclusion, championing tech education, and actively participating in the investment landscape.

    Here’s what new-age entrepreneurs have to say about women entrepreneurs making significant contributions to the tech industry and staying ahead of trends in the business world

    Wondrlab, co-founder & managing partner Vandana Verma

    “As a co-founder of Wondrlab, India’s largest platform-first martech startup, the one accomplishment that fills me with both humility and pride is the creation of Wisr—a SaaS platform meticulously designed to uplift school infrastructure and elevate teacher salaries across India, all powered by the influence of brands. This journey has been nothing short of thrilling, and as a woman entrepreneur navigating the ever-evolving tech industry, the sense of accomplishment has been immensely gratifying.

    Remaining at the forefront of industry trends isn’t just a professional aspiration; it’s a resolute commitment to perpetual innovation. Through Wisr, our innovative SaaS platform seamlessly connecting brands with the enhancement of school infrastructure, my aim transcends mere contribution—it’s about making a lasting impact. As women entrepreneurs, we aren’t just participants in the business landscape; we are the architects of transformative change, actively shaping the trajectory of technology and business with a potent combination of resilience, visionary foresight, and an unyielding determination to redefine industry standards.”

    Vahan chief marketing advisor Saakshi Jain

    In my journey through the ever-changing tech scene, I’ve discovered that success relies on empathy and adaptability. Women entrepreneurs bring a unique blend of tech expertise and a human touch, comprehending both the advancements and the people behind them. This empathy helps spotlight trends close to home, resulting in products that genuinely matter.

    Flexibility is crucial as tech moves fast, and women entrepreneurs cultivate environments that welcome versatility and continual learning. Collaboration makes diverse teams ignite innovation and anticipate trends. In the tech world, women entrepreneurs are overcoming obstacles, shaping the future with innovative, flexible approaches.

    In AI, women carve out spaces with forward-thinking endeavors, giving importance to ethical considerations and challenging stereotypes. They’re ahead of the curve on business trends, demonstrating a keen understanding of consumer needs. In my tech journey, I’ve learned that it’s all about sensing the tech pulse while staying authentic.

    Women entrepreneurs bring this dynamic blend of tech smarts and a human touch, grasping the tech and the people behind it. It’s that empathy that helps identify trends that hit home, creating products that truly matter. When it comes to adaptability, it’s about navigating it, keeping things flexible, and never halting the learning process. We’re not just following business trends; we’re steering the ship with a sharp eye on what people truly need. Using AI with finesse for efficiency and exceptional user experiences, we’re altering the script and inspiring the next wave. It’s a human-first perspective; women entrepreneurs are propelling the change, leaving a mark and ensuring the road ahead in tech is all about diversity and inclusion

    Virtue Worldwide senior account director Shaily Parmar

    In the progressive world of Indian advertising, I am witnessing firsthand how women entrepreneurs are crafting a new narrative filled with creativity, resilience, and groundbreaking innovation. These incredible individuals are not just making waves; they are personally reshaping the entire landscape of our industry. Breaking through gender norms, they inspire me with their determination to create work that resonates deeply. In a traditionally male-dominated space, their stories resonate personally, inspiring a new era of inclusivity. These women aren’t just entrepreneurs; they are my mentors of change, personally shaping the future of creativity and inclusivity in the captivating world of advertising.

    BC Web Wise founder – MD Chaaya Baradhwaaj

    Women have showcased exceptional leadership, and have innovated and disrupted industries. Let’s look at some of the torchbearers. Falguni Nayar got beauty from e-commerce with Nykaa, Richa Kar  of Zivame did the same with lingerie. Shraddha Sharma’s Yourstory has become a powerful vehicle that inspires entrepreneurs with authentic real stories. Trishneet Arora of TAC Security, has established a powerful presence in the globe and it’s a pioneer in cyber security. The list goes on and it is heartening that the women leaders and disruptors are coming from all walks of life and extend through Bharat.

    Assiduus Global Inc founder & CEO Dr. Somdutta Singh

    “My entrepreneurial journey has been phenomenal, marked by triumphs over challenges that echo the resilience of women in business. In every opportunity I have created over adversity has become a testament to my indomitable spirit and of women in the business. Whether faced with gender biases, skepticism, or barriers, every triumph became a resounding declaration that women can surmount any obstacle set before them. These victories are not just personal milestones but a collective anthem, resonating with the resilience that defines women in business.

    Securing funding for women-led ventures proved to be a formidable challenge, one that demanded strategic acumen and unyielding determination. The financial landscape has historically favored male-dominated industries, and breaking through this bias required not only a robust business plan but also the courage to challenge the status quo. As a first-generation woman entrepreneur, the journey was characterized by a delicate connection between perseverance and empowerment. Every rejection letter was a call to refine and reinforce my vision, turning setbacks into stepping stones toward a more inclusive entrepreneurial landscape.

    Naturally, being a trailblazer as a first-generation woman entrepreneur meant confronting entrenched stereotypes head-on. The societal narrative surrounding women in business often carried preconceived notions that needed dismantling. It involved proving that competence knows no gender, and success is not limited by traditional expectations. The empowerment derived from shattering these stereotypes was not just personal; it contributed to a broader cultural shift, challenging conventional norms and paving the way for future generations of women to chart their own entrepreneurial paths.

    I discovered that strength is not solely defined by overcoming obstacles. It also involves staying true to oneself amidst adversity. Embracing my unique perspective as a woman in the entrepreneurial realm became a source of strength in itself. The power to create change lies not in conformity but in embracing the diversity of thought and approach that women bring to the table. Being oneself became a mantra, a reminder that authenticity breeds resilience. Creating a solid support network was not just a strategic move but a lifeline during the stormy seas of entrepreneurship. Expressing gratitude for each lesson, setback, and triumph became a grounding force, fostering humility and perspective. And perhaps most importantly, not being too hard on oneself emerged as a crucial lesson in self-compassion, recognising that the journey is as significant as the destination.”

  • Empowering futures: Celebrating women entrepreneurs on Women’s Entrepreneurship Day

    Empowering futures: Celebrating women entrepreneurs on Women’s Entrepreneurship Day

    Mumbai: On Women’s Entrepreneurship Day, we proudly celebrate the indomitable spirit and achievements of visionary women who are reshaping industries, breaking barriers, and driving innovation. This listicle is dedicated to highlighting the remarkable impact of outstanding Indian women entrepreneurs across diverse sectors, acknowledging their pivotal roles as trailblazers, leaders, and advocates of positive change. Join us in honouring their contributions as we shine a spotlight on their transformative journeys.

    Nykaa – Falguni Nayar:

    Nykaa Falguni founder and CEO Nayar, is a trailblazer in the beauty and cosmetics industry. Her entrepreneurial journey not only showcases the possibilities for success but also emphasises innovation in the beauty sector. Falguni’s unwavering pursuit of quality and a seamless shopping experience redefines beauty retail, setting a high standard for customer satisfaction. On Women’s Entrepreneurship Day, she stands as an inspiration, proving that determination and creativity can revolutionise any industry.

    Mama Earth – Ghazal Alagh:

    Mama Earth CEO and co-founder Ghazal Alagh, stands as a beacon for sustainable entrepreneurship. Her dedication to creating safe, natural, and eco-friendly products for mothers and babies has transformed the personal care industry. Beyond entrepreneurship, Ghazal actively advocates for responsible business practices, embodying the ethos of Women’s Entrepreneurship Day. On this occasion, we celebrate Ghazal’s commitment to sustainability and her innovative contributions, inspiring a new wave of socially responsible entrepreneurs.

    QuoDeck – Kamalika Bhattacharya:

    QuoDeck CEO and co-founder Kamalika Bhattacharya continues to lead on Women’s Entrepreneurship Day. Her pioneering work in B2B SaaS Digital Engagement and Enablement has revolutionised employee engagement and training. Kamalika’s innovative approach, passion for learning outcomes, and commitment to serving Fortune 500 clients have positioned QuoDeck as a leader in personalised, engaging, and mobile-friendly learning experiences. On this day, we applaud Kamalika’s unwavering dedication to reshaping corporate learning for the better.

    Pristyn Care – Dr. Garima Sawhney:

    Pristyn Care founder Dr. Garima Sawhney, stands tall as a healthcare trailblazer on Women’s Entrepreneurship Day. Her revolutionary approach focuses on providing high-quality, in-home healthcare services. Dr. Sawhney’s commitment to accessible healthcare not only impacts the industry but also exemplifies the leadership and innovation integral to Women’s Entrepreneurship Day. On this day, we recognize Dr. Garima Sawhney’s transformative impact on healthcare accessibility, creating a path for future entrepreneurs to follow.

    Kalaari Capital – Vani Kola:

    Kalaari Capital managing director Vani Kola plays a vital role in shaping the Indian startup ecosystem. Her strategic investments, mentorship, and commitment to innovation have driven the success of numerous startups. Vani’s influence extends beyond investments; she actively fosters a dynamic startup culture in India, embodying the spirit of Women’s Entrepreneurship Day. On this day, we celebrate Vani’s pivotal role in empowering the startup landscape and her continuous efforts to elevate the entrepreneurial spirit in India.

    As we commemorate Women’s Entrepreneurship Day, these remarkable entrepreneurs serve as catalysts for change, embodying innovation, determination, and leadership. Their stories resonate beyond borders, inspiring the next generation and proving that passion and dedication know no limits. On this Women’s Entrepreneurship Day, we salute their extraordinary contributions, empowering futures and leaving an indelible mark on the ever-evolving landscape of business.

  • PVR INOX Passport hits 20,000 subscribers within weeks of launch

    PVR INOX Passport hits 20,000 subscribers within weeks of launch

    Mumbai: PVR INOX Ltd, India’s leading multiplex chain, today announced that it has achieved the milestone of 20,000 subscriptions of its weekday movie plan, PVR INOX Passport. The milestone marks the completion of sale of the inaugural batch of 20,000 subscriptions. Remarkably, within few weeks of its launch, PVR INOX Passport has witnessed an extraordinary success in the cinema industry. The response to this pioneering program has been overwhelmingly positive, evident by the rapid sale of 20,000 Passports shortly after its grand unveiling. Designed to provide cinephiles with an unparalleled cinematic journey and affordable access to their beloved films, the Passport has swiftly become a phenomenon in the cinema industry

    Taking note of this new venture’s success, the brand is already in process of creating a new version of Passport post a careful study of its recent launch and the consumer response. This evolution is not just informed by the valuable insights garnered from consumer behaviour, but also usage patterns observed during the initial phase and the consumer feedback during the process.

    Reflecting on the resounding success of the PVR Passport, PVR INOX Ltd co-CEO Gautam Dutta expressed his elation, stating, “We are delighted with the overwhelming response generated during the first phase rollout of 20,000 Passport subscriptions. Our initiative, driven by a commitment to providing an affordable and enriching cinematic experience for all, resonates with movie lovers across India. We are certain that the innovative program will help us add more movie lovers to our fold, and enhance our bond with the movie lovers in our country. We are taking notes of the customer’s like and dislikes on the product and are eager to unveil a more refined iteration of the Passport in the upcoming phase.”

  • Stalwarts to explore how marketing is embracing technology to shape the landscape

    Stalwarts to explore how marketing is embracing technology to shape the landscape

    Mumbai: The Marketing Conclave (Marcon), one of India’s largest marketing conferences, organized annually by the Internet and Mobile Association of India (IAMAI), is all set to return with its 19 edition on 22 November 2023 at the Taj Lands End in Mumbai. This year Marcon will explore, through a plethora of sessions, the dynamic relationship between marketing and technology. The conference is being co-powered by Whistle Feed.

    This year’s Marcon promises to offer a multifaceted experience with four distinct tracks and more than 30 sessions. With over 75 prominent industry leaders converging on one platform, attendees can anticipate engaging discussions on the latest marketing trends. These insights are designed to provide valuable guidance for advertising and marketing professionals, assisting them in aligning their goals with the ever-evolving and technology-driven landscape of marketing.

    Marcon 2023 has a lineup of distinguished speakers, who will discuss and deliberate on the Marcon theme. Government of India & Ministry of Information and Broadcasting joint secretary Vikram Sahay will be the Guest of Honour at the conference. He will deliver a keynote address on ‘Empowering Digital Advertising and Marketing: Regulatory Insights and Industry Collaboration for Sustainable Growth’.

    Among other speakers at Marcon 2023 will be industry captains from renowned companies such as Amazon Pay, Mondelez, Adobe, Physics Wallah, DBS India, Inshorts, Airtel Payments Bank, Tata Cliq, PhonePe, Federal Bank, and Hotstar. These key speakers, representing diverse sectors, will share their expertise and insights, contributing to the rich discussions on the latest marketing trends and the evolving landscape of technology in the field. Attendees can look forward to gaining valuable perspectives from these accomplished professionals at the event.

    Marcon 2023 is being supported by key industry players, including Route Mobile, Rocketship Films (A Jagran New Media Initiative), Haptik , Indus App Store, True Balance, Hexawebony, and ValueFirst, among others.

    Also, part of this conference is an award ceremony –  Digital Native Brand Awards, which celebrates and honours businesses and brands that have harnessed the power of digital technology, epitomizes the spirit of digital entrepreneurship, and leverages technology as a core driver of their success.

  • Sony Sports Network unveils mega films starring Karthi and WWE superstars Owens & Zayn.

    Sony Sports Network unveils mega films starring Karthi and WWE superstars Owens & Zayn.

    Mumbai: Sony Sports Network, India’s official broadcaster for WWE, has launched two mega films featuring South superstar Karthi alongside WWE Superstars Kevin Owens and Sami Zayn. The exciting campaign ‘WWE means 100 per cent pure sports entertainment’ aims to elevate WWE’s popularity in India in the South markets, promising viewers an electrifying blend of Jabar Masti, Tagda Action and Jamkar Mazaa. The films showcase Sony Sports Network’s ongoing commitment to deliver exciting content as the home of WWE in India.

    The campaign films truly bring alive WWE’s essence of ‘100 per cent Sports Entertainment’ in its veracious sense. The films, which are beautifully localized in Tamil and Telugu, to suit the taste of the target audience, focus on those who seek thrill and entertainment in their daily life and WWE is the one-stop destination for finding the perfect blend of both. In addition, this message is relayed by South Superstar, Karthi along with WWE Superstars Sami Zayn and Kevin Owens in a never-before-seen avatar further adding to the appeal of the campaign. The films take the audience’s delight to the next level with Kevin Owens and Sami Zayn, who have won the hearts of WWE enthusiasts during their Hyderabad visit, adding a personalized touch by speaking in local languages.

    The two mega films are a testament to Sony Sports Network’s continuous efforts to bring fans closer to the biggest WWE Superstars while offering them all the thrilling action from the main WWE events live and exclusive on their TV sets.

    Film 1: One for the Action (75 secs)

    The film features Kevin, Sami and Karthi teaching a young thrill-seeker a lesson on how and why there is no need to perform risky bike stunts when you have WWE action LIVE on Sony Sports Network providing all the thrills.

    Film 2: One for the Entertainment (55 secs)

    The humorous film observes Karthi, Kevin, and Sami redirecting all curious onlookers, enjoying the excitement, of a public altercation to watch 100% pure sports entertainment action in WWE. More importantly, it conveys a message to spread love and cheer.

    Comments:

    Sony Pictures Networks India chief revenue officer distribution & international business and head – sports business Rajesh Kaul:

    “Sony Sports Network remains committed to bringing the excitement of WWE to fans in India, not only through thrilling TV action and live events but also through campaigns to strengthen our connection with the audience. We take pride in continuously consolidating our partnership with WWE to continue bringing engaging content to our passionate fans. The broadcast of WWE in Tamil and Telugu on Sony Sports Ten 4 has consistently witnessed an impressive viewership and our latest campaign, featuring South Superstar Karthi alongside WWE Superstars Kevin Owens and Sami Zayn, launched in Tamil and Telugu, takes a significant step towards our promise to cater to the South market.”

    South Superstar Karthi:

    “As a WWE fan, it gives me immense pleasure to be associated with Sony Sports Network and WWE in the ‘WWE means 100% pure sports entertainment’ campaign. WWE’s ability to enthrall audiences with gripping storylines and exhilarating performances sets it apart on the global stage. I am delighted to team up with WWE Superstars Kevin Owens and Sami Zayn to continue our promise to deliver all the thrilling WWE action live and exclusive in Tamil and Telugu on Sony Sports Network.”

    Sony Sports Network is the premiere destination for all the high-octane action and glittering entertainment from WWE in India. Watch the LIVE coverage of WWE RAW every Tuesday, WWE NXT every Wednesday and WWE SmackDown every Saturday on Sony Sports Ten 1, Sony Sports Ten 3 (Hindi) & Sony Sports Ten 4 (Tamil & Telugu) channels at 6:30 am IST.

  • Weekend Unwind with: Whoppl’s Ramya Ramachandran

    Weekend Unwind with: Whoppl’s Ramya Ramachandran

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Ramya Ramachandran, Whoppl CEO & founder  Ramya Ramachandran

    So, without further ado, here it goes…

    Your mantra for life
    My mantra for life is “Hustle in silence and let your work make all the noise.”

    A book you are currently reading or plan to read
    Currently, I’m reading “Mastering the VC Game: Venture Capital Insider on How to Get from Start to an IPO on Your Terms.”

    Your fitness mantra, especially during the pandemic
    Answer: My fitness mantra during the pandemic was simple: just show up. I made it a point to work out for at least 30 minutes, no matter how tired, bored, or unmotivated I felt. I dedicated that time exclusively to a good workout.

    Your comfort food
    My comfort food has to be sambar rice. It’s my go-to when I need some comforting and delicious food.

    A quote or philosophy that keeps you going when the chips are down
    Answer: A quote or philosophy that keeps me going when the chips are down is, “There are no two days that are the same. Some are happy, some are sad. We shouldn’t complain about the happy days, so we shouldn’t complain about the sad ones. What is life without some variety? If every day were the same, it would be incredibly boring.”

    Your guilty pleasure
    My guilty pleasure, if you can call it that, is my love for traveling and my music collection. I have playlists for every mood, and it’s something I hold close to my heart.

    The last time you tried something new
    The last time I tried something new was pottery. I got my hands dirty and, even though the end result wasn’t as expected, it was a fun and creative experience.

    A life lesson you learned the hard way
    A life lesson I learned the hard way is that not everyone you trust will be trustworthy. Trust should be earned, not freely given to everyone who comes into your life.

    What gets you excited about life
    What gets me excited about life is the prospect of new adventures and the unknown. Whether it’s traveling to new places, meeting new people, or exploring new challenges, the thrill of the unknown keeps me excited.

    What’s on top of your bucket list
    On top of my bucket list is to travel the world and experience different cultures, cuisines, and landscapes. There’s so much to explore and learn out there.

    If you could give one piece of advice to your younger self, what would it be
    If I could give one piece of advice to my younger self, it would be to worry less about what others think and focus more on being true to yourself. Authenticity is your greatest strength.

    What’s one thing you would most like to change about the world
    One thing I would most like to change about the world is the lack of equality and opportunities for all. It’s essential to create a world where everyone has a fair chance to succeed, regardless of their background or circumstances.

    Is there an activity that keeps you motivated and charged during tough times
    An activity that keeps me motivated and charged during tough times is listening to music. It has the power to uplift my spirits and provide the energy and motivation to push through challenges.

    What lifts your spirits when life gets you down
    What lifts my spirits when life gets me down is spending quality time with friends and loved ones. Their support and companionship can be incredibly uplifting during difficult times.

    Your go-to stress buster
    My go-to stress buster is practicing mindfulness and meditation. Taking a few moments to center myself and focus on the present helps me reduce stress and find inner peace.

  • Ancestry unveils its wedding edit – Heer: Luxe and lustrous velvets in jewel tones

    Ancestry unveils its wedding edit – Heer: Luxe and lustrous velvets in jewel tones

    Mumbai: Ancestry, known for seamlessly blending traditional crafts and modern aesthetics, is delighted to introduce its latest wedding edit – ‘Heer’. The collection is an exquisite tribute to the enduring charm of velvets for the upcoming season of winter weddings.

    “Heer” is the brand’s interpretation of a bond shared between two friends at a joyous wedding celebration and is an ode to the strong connection of female friendships. It is imagined on soft and lush velvet with intricate details and signature prints.

    “Heer” offers an impressive array of velvet pieces for your wedding festivities with a modern twist. At Ancestry we celebrate our history and heritage in a contemporary language. Heer is our interpretation of that bond shared with friends, family that etch a beautiful memory which lives in our hearts forever. It effortlessly caters to every facet of a woman’s life, flawlessly harmonising fashion and functionality.

    The launch of “Heer” is perfectly suited for the forthcoming wedding season. Its luxurious textures and vibrant hues pay homage to the beautiful lush velvet, delivering an enchanting amalgamation of tradition and contemporary along with their signature prints.

    Explore the unique collection at Ancestry that celebrates the timeless beauty of Indian craftsmanship. With a touch of timeless grace, the brand continues to weave the threads of tradition and modernity into the fabric and craft.