ITV

Category: MAM

  • HRX and Eatfit unite for HRX Cafe, Pioneering a healthy eating revolution

    HRX and Eatfit unite for HRX Cafe, Pioneering a healthy eating revolution

    Mumbai: HRX, a homegrown fitness brand founded by Hrithik Roshan and Exceed Entertainment, proudly introduces a groundbreaking addition to its repertoire – the HRX Cafe, strategically located in Palladium, Lower Parel, Mumbai. At the highly anticipated inauguration, a big crowd gathered to witness the unveiling of the HRX Cafe, poised to revolutionize healthy eating in the city.

    HRX  CEO Afsar Zaidi expressed his excitement, stating, “I am thrilled to introduce the HRX Café, an extension of the HRX brand’s philosophy. It’s more than just food; it’s a movement to empower people with choices that align with their fitness aspirations and goals. The HRX Cafe is a testimony to our commitment to supporting everyday athletes in becoming the best version of themselves.”

    Post this café opening, The HRX brand envisions taking the footprints of the HRX Cafe to a wider audience. The Mumbai store’s inauguration marks the commencement of a mission to establish HRX Cafes in various locations by the year’s end. This expansion mirrors the brand’s dedication to nurturing a community of health-conscious individuals seeking nourishment and good nutrition in every meal.

    Curefoods founder & CEO Ankit Nagori, echoed the sentiment, stating, “I am thrilled to collaboratively introduce HRX by EatFit Cafe in Phoenix Palladium, Mumbai. This partnership between Curefoods and HRX represents a fusion of fitness, wellness, and culinary excellence, reflecting our commitment to providing a holistic experience for our community. At HRX Cafe, we aim to nourish both body and soul, bringing together the energy of fitness with the delight of great food. It’s a step towards redefining wellness, and we can’t wait to share this exciting journey with everyone in Mumbai.”

    The HRX Cafe offers a wholesome experience that seamlessly combines taste and nutrition. With an enticing menu featuring high-protein breakfast items, customizable salads, super bowls, and wholesome grab-and-go snacks, the cafe caters to health-conscious individuals and everyday athletes alike. Emphasizing protein-rich offerings, the cafe strives to inspire and support individuals in maintaining a balanced and active lifestyle.

    The aspect of the HRX Cafe lies in its commitment to incorporating various millets into the recipes, with a focus on Quinoa, Millet, and Black Rice, the Café offers its patrons to make conscious dietary choices one which is align with their fitness goals. As the HRX Cafe embarks on its journey, it aspires to be a culinary destination for those seeking clean and wholesome nutrition in their daily eating routines.

  • Vi and EaseMyTrip sign a partnership to extend exclusive propositions around travel & international roaming

    Vi and EaseMyTrip sign a partnership to extend exclusive propositions around travel & international roaming

    Mumbai: Vi, the leading Indian telecom operator, partners with EaseMyTrip.com, one of the largest online travel tech platforms, in a continuous endeavour to build more value for its users. In this partnership, EaseMyTrip will offer Vi customers exclusive deals in flights, hotels, trains, buses, and cab bookings on the Vi app.  

    With this partnership, Vi aims to bring more convenience and the best offers for Vi users. As an introductory offer, there will be zero convenience fees on all flight bookings. Additionally, the users will soon be entitled to get offers on domestic and international hotels, holidays, buses, activities and cab bookings.

    As part of the association, the users will also be able to avail exclusive benefits on travel-related services such as activities, experiences and holiday packages on the Vi app. In future, users will have access to other value-added services like free airport pick up/drop on flights and hotel bookings at a minimum booking value.

    Commenting on the launch of the travel section on Vi app, CMO, Vi Avneesh Khosla said “At Vi, it’s our continuous endeavour to bring the best for our customers, be it on the telco front or any category that consumers are engaging with. Travel is one of the high-demand categories and is only growing with time, whether domestic or international. EaseMyTrip in many ways is at the forefront of this phenomenon. We are extremely excited with this partnership and hope our consumers will appreciate what this partnership will bring out for them to make their travel bookings more delightful.”

    Commenting on the association, EaseMyTrip co-founder Rikant Pittie said, “Vi is one of India’s leading telecom service providers and is at the forefront of developing infrastructure to introduce newer and smarter technologies and offering world-class tech-driven experiences to customers. We share a common ground with Vi of being a digital-first brand and believe in servicing our customers with nothing but the best. Our unique association will go a long way in providing exceptional services to our and Vi customers ensuring travel bookings become easy and seamless for them through the Vi app.”

    Vi offers exclusive services like Vi Music, Vi Games, Vi Jobs & Education and VI Movies & TV on the Vi App. The partnership with EaseMyTrip will add another new service Travel on the Vi App.

  • Truecaller bolsters its advertising offering with power-packed ad solutions

    Truecaller bolsters its advertising offering with power-packed ad solutions

    Mumbai: Truecaller Ads, the leading in-app publisher in India, has broadened its offerings significantly acing the advertising game over the past year. The new solutions are a reflection of Truecaller ads commitment to accelerate brands growth in areas that matter.

    The well-designed proprietary ad formats prioritise the user experience, making ads less intrusive and more enjoyable for consumers. Additionally, brands can track the performance of their proprietary ad formats closely, collecting valuable insights on user interactions, engagement rates, and conversion metrics, which further enables future campaign optimization and audience targeting.

    Campaigns executed on the Truecaller Ads have yielded impressive outcomes, displaying a 2X growth in lower funnel metrics for brands in sectors including gaming, travel, fintech, and more, as compared to the previous year’s campaigns.

    Furthermore Truecaller’s proprietary new ad format “Click to experience” has been used by influential brands like Ajio.com and APV for their marquee grand annual sales and blockbuster movie releases, giving an immersive and innovative experience to the brands.

    Sharing their delightful experience with Truecaller Ad solutions, AJIO marketing head Arpan Biswas said: “At AJIO, we always strive to drive innovative & distinctive brand engagement for our customers. With the “Click to Experience” Ad innovation we tried to enhance the user experience and connect with them better.”

    Highlighting further, PivotRoots director of media Jinit Shah praised the innovative ad format, saying, “With Truecaller’s new format, we were able to break the clutter with a very eye-catching solution that blended seamlessly with our creative strategy for Prime Video’s latest campaign.”

    A key driver of Truecaller Ads consistent campaign success is its strategic approach to execution, incorporating custom audience targeting and the “triple R”  (“RRR”) mantra: Real-time retargeting for engaged but yet to convert users, re-engagement for non-transacting users, and re-marketing to first-party audiences through secure API integration with CRM and MMP platforms. This ensures that brands can consistently achieve their campaign objectives in a privacy compliant and secure manner

    Speaking about the evolution of Truecaller’s Ad solutions, Truecaller VP of global ads business Sagar Manikpure stated, “In the ever-changing marketing landscape, the challenges faced by marketers are more complex than ever. From engaging the right audience to optimizing campaigns for maximum impact, the demands are relentless. Our customised Ad solutions are engineered to meet these challenges head-on, providing marketers with the solutions and insights they need to negotiate this ever-evolving landscape. With our strategic approach, proprietary solutions, and innovative ad formats, we empower them to overcome obstacles, refine their strategies, and achieve impressive results. We’re here to help the brands throughout their sales funnel and contribute meaningfully to their success.”

    Combining this strategic approach with the proprietary solutions, present a full range of solutions that help brands achieve their marketing objectives across the entire sales funnel.

    Alongwith TC Ad server and the proprietary ad formats, Truecaller Ads very own DSP solution has come out of private beta and is now available for all marketers. The DSP powers TC’s Audience Extension solution which helps marketers reach TC’s unique and scalable audiences outside TC, across 1000 pl publishers. TC DSP significantly expanded it’s capabilities in 2023 where TC’s audiences can now be mapped and targeted on most of India’s leading OTT platforms

    Apart from OTT, TC DSP has also launched an innovative ‘rich media’ video ad format named “Video+” a hybrid of video and interactive banner which combines video’s top-funnel impact, along with providing lower-funnel CTA inside the video environment. Together these initiatives are a significant expansion of Truecaller’s video ad offerings in the market.

    Capping off a fantastic year, TC DSP kicked of Q4 by launching an offline-to-online retargeting solution allowing Advertiser’s to retarget their offline 1P user/customers on TC Ad Server as well as TC DSP. In the future, the platform will focus on further improving engagement metrics, building an ML based optimization engine , and building more templates that support Rich-Media formats (HTML).

  • Chandrika Soap’s dazzling campaign: LED magic at Juhu Beach

    Chandrika Soap’s dazzling campaign: LED magic at Juhu Beach

    Mumbai: Laqshya Media group, a pioneer in out-of-home (OOH) advertising, proudly announces the successful execution of an immersive month-long campaign for Wipro Consumer Care and Lighting’s iconic Chandrika soap in Maharashtra. The highlight of this remarkable campaign was the introduction of a Floating LED at Mumbai’s Juhu beach, captivating the hearts of lakhs of visitors. Chandrika successfully blended cultural relevance with technological innovation, creating a memorable and impactful campaign.

    The campaign, strategically launched during the festive season, aimed to resonate with the sentiments of the people of Maharashtra. With its rich heritage of over 80 years, Chandrika embarked on a journey to captivate new hearts through 3D visuals and linguistic customization specifically tailored for the people of Maharashtra in Hindi, English and Marathi. The grandeur of the campaign was exemplified by the Floating LED at Juhu Beach, measuring an impressive 66.6×23 ft. During the activation at Juhu Beach recently, approximately 1.25 lakh people per day experienced the magic created by the combination of bright stars, dancing waves, and the unique presence of Chandrika’s Floating LED. This spectacular setup left a lasting impression, fostering a positive impact on the brand.

    Collaborating with Wipro Consumer Care and Lighting, Laqshya Media Group strategically implemented an innovative month-long campaign across key cities in Maharashtra, including Mumbai, Thane, and Navi Mumbai. The campaign featured strategically positioned high-impact sites, reinforcing Chandrika’s heritage and Ayurvedic goodness.

    Utilising their in-house proprietary tool, Sharp, Laqshya identified ideal locations aligned with the target audience’s preferences. The campaign utilised a mix of formats, including Billboards, BQS, Bus Wraps, Unipoles, Digital screens, Railway Station Media, and Metro Media. The #ApneDeshkaGlow creative concept was seamlessly integrated, fostering deep connections with the audience across diverse out-of-home tools and social media platforms.

    A trusted brand with a rich heritage, Chandrika Soap boldly expanded its reach and attracted new consumers in core markets. Crafted with time-tested Ayurvedic ingredients, Chandrika offers a unique formula combating common skin issues. The soap’s meticulous crafting over ten days has earned the unwavering trust of millions of women.

    Laqshya Media Group is proud to have played a pivotal role in Chandrika’s successful campaign, combining innovation, technology, and creativity to leave an indelible mark on Maharashtra’s audience.

  • Nihar Kesh Utsav: A tribute to Maa Durga by Marico’s Nihar Naturals

    Nihar Kesh Utsav: A tribute to Maa Durga by Marico’s Nihar Naturals

    Mumbai: With a multi-touchpoint brand initiative “Nihar Kesh Utsav”, Marico’s Nihar Naturals embarked on a heartfelt journey to honour Maa Durga this Pujo. The initiative that spanned across two weeks had an array of extraordinary digital and on-ground experiences to build a deeper connect with the brand’s audience.

    The Nihar Kesh Utsav commenced with an advertisement on ZEE Bangla, featuring the well-known Bengali television actress, Divyani Mondal communicating the message that all hair types are beautiful as long as they are healthy. Through the ad film and her social media pages, Divyani invited viewers to enter a contest by submitting photos of their beautiful hair with Nihar Naturals via WhatsApp. Over the course of 15 days, the contest received 2000 entries and overall, the campaign achieved a whopping reach of close to 1.6Mn. Some of the best entries were featured in a Nihar Naturals Ad amplifying the campaign message “All hair is beautiful”. This ad will be aired exclusively on Zee Bangla for four days starting 5 December.

    Furthermore, in a heartfelt gesture to honour the rich culture of West Bengal and strengthen the bond with their consumers, Nihar Naturals crafted a magnificent 10-foot-tall Durga Maa idol, crafted entirely from approximately 300 coconuts, one of the core ingredients in Nihar Naturals Hair Oil. The idol was inaugurated by Actress Divyani Mondal at the Maddox Square Pandal on 18 October. The brand also set up a hairdo booth spearheaded by the most sought-after celebrity hairstylist in Tollywood, Jolly Chanda. Visitors were treated to a complimentary hairdo session by skilled experts from Jolly’s team.

    To generate excitement about the contest and attract visitors to witness the innovative Durga Maa idol, Nihar Naturals strategically positioned branded kiosks at 50 Resident Welfare Associations across Kolkata on the 14 and 15 of October. These kiosks engaged the residents with various games and activities. In addition, renowned Bengali actress Shweta Bhattacharya also visited the kiosks and interacted with the residents further intensifying the event’s anticipation and buzz.

    Marico Ltd chief marketing officer Somasree Bose Awasthi said, “The Nihar Naturals Kesh Utsav activation this Pujo marked a significant milestone for the brand, as we built a deeper connect with our consumers across touchpoints with a culturally immersive experience. Undoubtedly, the highlight was the awe-inspiring 10-foot Durga Pujo idol made from approx. 300 coconuts, an ingredient that consumers identify with when they think of Nihar Naturals. Our primary objective with this activation was to express our gratitude to our cherished Nihar consumers in West Bengal for their unwavering trust and support of Nihar Naturals over the years.”

  • Snow World Entertainment: Thrills meet innovation – redefining fun in India!

    Snow World Entertainment: Thrills meet innovation – redefining fun in India!

    Mumbai: Since 2011, Snow World Entertainment has been on a thrilling journey, racing ahead in the amusement industry. With 500 dynamic team members, As the company mentioned we’re not just creating projects; we’re crafting experiences that go beyond imagination. From Snow World and The Game to XOXO – The Casual Lounge and Pink Wasabi, each venture is a testament to our commitment to delivering the perfect blend of adrenaline and elation. We’re not just a company; we’re a conduit for innovation and creativity, teaming up with global leaders to redefine Entertainment and Tourism across India. Get ready to experience entertainment like never before!

    Indiantelevision.com spoke to Snow World Entertainment managing director Prasuk Jain a visionary entrepreneur with over three decades of diverse business expertise, driving a dynamic business empire at a relentless pace. As the brain behind Snow World Entertainment

    On the establishment of Snow World Entertainment

    Snow World Entertainment was started in 2011 and it has successfully been running the “Snow World” brand, including indoor snow-based theme parks in Mumbai, Navi Mumbai, Delhi, Ahmedabad, and other locations.

    On the company’s mission, especially concerning the “Make in India, Make for World” narrative

    Snow World Entertainment aims to revolutionise the amusement industry in India by introducing innovative and never-before-seen projects. The company is committed to creating experiential projects that are unique and world-class. The vision aligns with the “Make in India, Make for World” narrative by showcasing Indian creativity, technology, and entertainment concepts on a global stage.

    On Snow World Entertainment incorporating cutting-edge technologies into its entertainment projects

    The company revolves around cutting-edge technologies such as Virtual Reality, Simulation, Mechanical, Holographic, and Interactive elements. Snow World Entertainment ensures that its themed indoor gaming, bars, restaurants, adventure parks, and other entertainment offerings integrate the latest technological advancements to provide a one-of-a-kind experience.

    On Snow World Entertainment’s strategic alliances with international partners and these partnerships contributing to the company’s projects

    Snow World Entertainment’s strategic alliances with international partners are driven by the company’s enthusiasm to implement cutting-edge technologies and products. These partnerships aim to create landmark destinations in the fields of Entertainment and Tourism across the nation. The collaboration with world-class international corporations brings expertise and innovation, contributing significantly to the success and uniqueness of Snow World Entertainment’s projects.

    On the key features that Snow World Entertainment aims to incorporate into its landmark entertainment destinations across India

    The company envisions landmark entertainment destinations with features like Virtual Reality, Simulation, Mechanical, Holographic, Interactive elements, Themed Indoor Gaming and bars, Themed Restaurants, Adventure Parks, and more. Additionally, the proposed Experience Centers in major cities like Delhi and Mumbai aim to showcase India as a tourist destination.

    On the distinguishing factors of the various entertainment destinations developed by Snow World Entertainment, and catering to different preferences and interests

    Snow World Entertainment differentiates its entertainment destinations by offering a diverse range of experiences. This includes themed indoor snow parks with various snow sports, as well as The Game, a fusion of fun, entertainment, and dining, featuring go-karting tracks, themed restaurants, cafes, and bars. These varied offerings cater to different preferences and interests within the amusement and entertainment industry.

    On Snow World Entertainment staying innovative and adaptive to changing trends in the hospitality and entertainment industry

    The company stays innovative by constantly updating its offerings, introducing new games every six months, and adapting to evolving technologies. Snow World Entertainment also emphasizes the importance of staying updated, competitive, and profitable by launching new concepts and modifying existing ones based on global market trends.

    On the company engaging in any social responsibility initiatives or community outreach programs

    While the company currently doesn’t have specific projects in social responsibility or community outreach, it recognises the importance of such initiatives. The company remains open to exploring and implementing meaningful programs in the future, demonstrating a commitment to contributing positively to society.

    On the future goals and expansion plans for Snow World Entertainment and  envisioning  the company evolving in the next three  years

    The future goals include building experience centres in major cities, contributing to making India a tourist destination, and constantly evolving with new concepts and technologies. The vision is to bring unique and never-before-experienced thrills, keeping up with international trends across all business verticals.

    On the differentiating aspect of  Snow World Entertainment from other entertainment and hospitality companies in the industry

    Snow World Entertainment distinguishes itself by offering a wide range of experiences, from indoor snow parks to themed gaming and dining. The company’s commitment to incorporating cutting-edge technologies and constant innovation sets it apart, along with a vision to showcase India’s capabilities on a global scale. Additionally, the emphasis on work culture, employee well-being, and adaptability to market changes contribute to its uniqueness in the industry.

  • An unprecedented nine lakh people creates #MyFantasyAdWithSRK in just ten weeks

    An unprecedented nine lakh people creates #MyFantasyAdWithSRK in just ten weeks

    Mumbai: Since its launch on 20 September 2023, #MyFantasyAdWithSRK, the innovative AI-enabled campaign by Sunfeast Dark Fantasy, has gone viral, garnering unprecedented buzz and engagement. To date, nine lakh people have created their ads with mighty Shah Rukh Khan (“SRK”) and fulfilled their fantasy of being pampered by the ‘King of Bollywood’ himself. At its peak, the campaign witnessed an overwhelming response, with approximately 6 users uploading their details every minute!

    Sunfeast Dark Fantasy, in collaboration with media partner IPG, launched this innovative campaign – #MyFantasyAdWithSRK. Here, consumers/Shah Rukh Khan fans had a unique opportunity to be his co-stars and create their personalised advertisements. Utilising cutting-edge Generative AI technology (Gen AI), users experienced the thrill of sharing screen space with their favourite Bollywood icon by simply uploading their picture on the dedicated campaign website

    https://www.darkfantasyadwithsrk.in/  

    The campaign broke the internet as soon as it went live. It gained huge traction among fans and influencers, across the country. Ads started pouring in from not just metros but from cities such as Patna, Kochi, Guwahati, Indore, Jaipur, Agra, Nagpur and more. Interestingly, among all the users approx. 60 per cent of users are male while 40 per cent are female.  

    ITC Foods Division chief operating officer, Biscuits & Cakes Cluster Ali Harris Shere said, “#MyFantasyAdWithSRK gave SRK fans the opportunity to bring to life the fantasies nurtured over the years. It was one of our milestone campaigns, and we are truly delighted to see how fans are coming forward voluntarily and creating their version of the ad. Nine lakh fantasies fulfilled is a huge achievement for the brand Dark Fantasy. We are happy to see that we were able to convert the fantasies of many into reality”.

    Further, the campaign gained popularity not just in India, but in international markets as well. Fans from Brazil, Australia, Bangladesh and UAE have reached out via the brand’s social media platform expressing their interest in participating.  

    To take the experience a notch higher, Dark Fantasy also ran a – #MyFantasyAdWithSRK digital contest. Where, top five participants who have showcased their creativity in captions and garnered maximum likes on their personalized ad with SRK, will have the opportunity to get their personalized ad with SRK featured on national TV.

     

  • Credilio appoints Kaizzen as their strategic communications partner

    Credilio appoints Kaizzen as their strategic communications partner

    Mumbai: Credilio, a new-age financial services provider is pioneering the fintech ecosystem with a mission to make credit cards more accessible & relevant for the larger India. The fintech is proud to announce its strategic partnership with Kaizzen, an integrated communications agency. This collaboration marks a significant step in enhancing Credilio’s corporate reputation, strengthening brand awareness, and supporting the organisation’s expansion initiatives.

    Credilio has risen as a distributor of third-party credit cards in a short span of three years and is dedicated to revolutionizing personal finance accessibility across the expansive landscape of India by combining state-of-the-art technology, an innovative product suite, and a nationwide network to enhance the reach of credit cards.

    The platform is distinguished by a formidable ecosystem encompassing a three million consumer base. A key element of Credilio’s strategy lies in leveraging technology to provide a ‘co-browsing’ digital onboarding experience. Consumers can either onboard on their own (DIY) or take assistance from one of Credilio’s 50,000 financial advisors strategically positioned across 12,000 PIN codes nationwide who can guide the consumer seamlessly. Consumers also benefit from Credilio’s proprietary AI-based predict-o-meter which helps in finding the right match for every consumer profile – thus improving approval rates by more than 50 per cent.

    Furthermore, the company has cultivated strategic alliances with more than 12 leading banks, institutions such as HDFC Bank, Axis Bank, SBI Cards, IDFC First Bank and Standard Chartered Bank underscores its credibility as a digital sourcing facilitator dedicated to providing end-to-end digital journeys for a diverse portfolio of 100 credit cards.

    Highlighting the company’s vision Credilio – CEO Aditya Gupta said, “At Credilio, it is our mission to empower the underserved segments with access to organized credit and lifestyle benefits – we term it ‘Credit Card Life’. We are excited with the opportunity to grow penetration of Credit Cards in India. We see 200 million consumers with aspirations & purchasing power and our role will be to equip them with an enriched digital payment product and access to credit.”

    Credilio’s products facilitate diverse touchpoints for customer credit card onboarding, encompassing various channels. Whether applying for a credit card on a widely used mobile application, website, or engaging with a loan or insurance agent, it is highly probable that individuals are utilizing a digital onboarding process facilitated by Credilio.

    Elaborating on a viable future of the partnership Gupta further added, “We are thrilled to partner with Kaizzen to bolster our strategic communications efforts and share our vision. As Credilio continues to drive financial inclusion and innovation in the fintech industry, we believe that Kaizzen’s expertise will help us better convey our mission and values to our stakeholders and consumers.”

    Commenting on the partnership to drive strategic communications for Credilio, Kaizzen group president Nikhil Pavithran said, “We are delighted to partner with Credilio, a company that is not only fostering financial empowerment but is also serving as a transformative catalyst in the financial lives of its users. We see great potential in this sector and as the adoption level rises, we expect the market to only grow. Our mission is to bolster Credilio’s journey by employing compelling narratives to craft stories that resonate with the media and its consumers. We look forward to leverage our expertise to support Credilio in expanding its reach throughout India, effectively amplifying their impactful mission and values.”

    With the current mandate win from Credilio, Kaizzen further diversifies its portfolio of clients in various sectors such as BFSI, Corporates, Start-ups, Tech etc. Pavithran further added, “Over the past 15 years, Kaizzen has established itself as a leading multi-practice and full-service PR and digital media agency. After representing several conglomerates, we are affirmative to be able to further strengthen Credilio’s public relations and brand reputation while delivering maximum ROI for them.”

  • Hafele Appliances elevates culinary experience at masterclass by former MasterChef Australia judges

    Hafele Appliances elevates culinary experience at masterclass by former MasterChef Australia judges

    Mumbai: MasterChef Australia ex-judges Matt Preston, Gary Mehigan, and George Calombaris proudly presented the Conosh Masterclass with Hafele, the pioneer in premium home solutions, across Delhi, Mumbai, and Bengaluru. Conosh played a pivotal role in organizing these masterclasses, bringing forth a celebration of flavors, expertise, and gastronomic delights. In collaboration with event partners Bauer Bodoni, the event showcased a seamless blend of culinary artistry and innovative home solutions.

    The stage was set for an immersive experience where each esteemed judge imparted their culinary wisdom through the series of masterclasses. Mehigan unveiled his treasured recipes and baked an eggless chocolate lamington, sharing insights and techniques that have made him an icon in the culinary world. Calombaris, renowned for his innovation and passion for food, captivated the audience with his unique recipe of Calombaris’s Almond Baklava. Matt Preston, the maestro of food storytelling, presented his distinctive recipe for a caramelized white chocolate tart with green and gold crumb, leaving an indelible mark on the audience.

    As the day unfolded, the Certification Ceremony and Photo-Op session marked a pinnacle moment, where participants enjoyed the presence of all three culinary luminaries, immortalizing the experience in cherished photographs. This intimate session paved the way for a convivial lunch where flavours mingled with conversations, creating unforgettable memories.

    Speaking about the Masterclass with the MasterChefs, Hafele India Pvt Ltd business head ( Appliances Surfaces & Water Solutions) Balakrishnan Pillai said, “It is immensely gratifying to witness our brand at the forefront of culinary innovation. The Masterclass series epitomizes our commitment to elevating kitchen experiences, showcasing our dedication to precision, passion, and the artistry of culinary excellence.”

    Hafele’s dedication to revolutionising kitchen experiences aligns perfectly with the ethos of this Masterclass series. The fusion of culinary artistry and cutting-edge technology exemplifies Hafele’s commitment to transform ordinary kitchens into exceptional spaces and to inspire culinary excellence for chefs and home cooks alike.

  • SPOYL launches official merchandise for ‘The Archies’ movie

    SPOYL launches official merchandise for ‘The Archies’ movie

    Mumbai: SPOYL, the fashion destination for Gen Z on Flipkart, is launching the official merchandise for the upcoming 1960s Netflix film ‘The Archies’ by Zoya Akhtar. Featuring over 300 limited edition styles, the Archies Gang collection includes a wide range of apparel, footwear, and accessories spanning retro classics and modern silhouettes. In a first-of-its-kind association, SPOYL and Netflix have joined hands to usher in a new era of nostalgic styles inspired by some of the most iconic pop-culture characters of our time. Shoppers can channel the style of the iconic Archies cast – Archie, Reggie, Veronica, Betty, Jughead, Moose, Ethel and Dilton, by choosing from a collection of trendy t-shirts, dresses, loungewear and more, starting at Rs 799/-.

    Since its launch in August this year, SPOYL has witnessed tremendous traction from Gen Z fashion shoppers across the country. Shoppers in the 15-24 age group account for over 57 per cent engagement on the Flipkart platform today. As Gen Z shoppers continue to embrace a mix of styles spanning across 90s grunge, Y2K, Kpop, cottagecore, and gender-neutral fashion, their deep connection with social media, pop culture and global trends is palpable. Building on this momentum, the SPOYL X Archies collaboration marks the beginning of a new journey to make it the go-to destination for top trendy pop culture styles in the country.

    Announcing the Archies collection launch, Flipkart Fashion Sr director Abhishek Maloo said, “With SPOYL, our mission is to provide every Gen Z fashion shopper in the country with the greatest value on trendy fashion offerings. We are thrilled to unveil the Archies collection which has been a special collaboration between fashion and entertainment in India – and the start of a new journey for us at SPOYL. We will continue to identify the best avenues that enable us to bring the best of fashion to millions of customers across India through our growing network of sellers.”

    Here’s your style guide to get your favorite Archies character from SPOYL:

    ●   Channel Betty’s chic form-fitting style with mini skirts, dresses and collared shirts layered under a vest

    ●   Get Veronica’s effortless girl-next-door vibe with bell bottoms, pinafores and embracing prints – from florals, polka dot to checkered

    ●   The iconic Archie jock look can be donned with bomber jackets, plaid shirts and monochromatic sweaters

    ●   Laid back Jughead’s vibe can be recreated with striped jackets, monotone layering and of course, the quintessential cap or snapback

    Around 40 per cent of new customers explore Flipkart through fashion today and customers aged between 25-35 years contribute to the highest demand observed in fashion segments on Flipkart, with top choices including t-shirts, shirts, jeans and shoes.