ITV

Category: MAM

  • Synology showcased enterprise data solutions at Synology Solution Day 2023 in Mumbai

    Synology showcased enterprise data solutions at Synology Solution Day 2023 in Mumbai

    Mumbai: Synology, a NAS company recently concluded its anticipated Synology Solution Day 2023 at ITC Maratha in Mumbai. The event held on 6 December provided a platform for IT professionals and partners to explore Synology’s cutting-edge data management solutions including storage, backup, video surveillance, and business productivity. The event has garnered the participation of 420 attendees, encompassing representatives from diverse business organizations, IT specialists from the industrial sector, and key business partners spanning various sectors across India. Noteworthy is the presence of participants from companies listed in the global Fortune 500.

    Additionally, the event highlighted a session where experts from prominent organisations in their respective industries shared valuable experiences and insights. Khushi Dama from MRK Foods and Sandeep Maurya from DSK Legal delved into discussions about their successful deployment of Synology’s solutions. Their presentations underscored Synology’s role as a reliable partner in safeguarding business data and ensuring seamless business continuity. Maurya commented: “Synology NAS systems come with built-in backup solutions, supporting scheduled backups, incremental backups, and versioning. Synology also provides backup and snapshot replication to other Synology NAS devices, ensuring data redundancy and quick recovery options through data replication from one NAS box to another.”

    Synology India sales manager Russell Chen put an emphasis on the extraordinary growth of Synology’s business solutions over the last three years. He expressed gratitude to the attendees, highlighting how their presence contributed to the success of the event. Commenting on the event Chen said “As we continue to expand our offerings, we welcome interested IT and partners to experience first-hand why our solutions are disrupting cost and maintenance trade-offs demanded by traditional solutions.”

    In-Depth Exploration of Synology’s Core Solutions:

    Storage and File Management:

    The acceleration of digital transformation across industries is becoming more apparent aligned with the advancement of the latest technologies such as generative AI. Organisations are now faced with substantial challenges as the volume of generated and stored data continues to rise and the demands for management and security surpass the capacity of existing IT resources. Synology introduces flexible private and hybrid cloud data management solutions, specifically designed to address the requirements of dynamic business environments. These solutions cater to businesses of all sizes ranging from multinational enterprises to multi-branch offices providing robust security measures against ransomware threats.

    Business Productivity:

    Efficiency and collaboration took centre stage as Synology presented its private cloud solutions designed to streamline team collaboration. The discussions and live demonstrations interpreted how these solutions ensure data ownership without compromising accessibility and usability. Attendees explored the comprehensive security features of Synology’s business productivity solutions soon-to-be augmented with generative AI capabilities for enhanced control over organisational data.

    Data Protection:

    Attendees delved into the intricacies of comprehensive data protection as Synology presented strategies beyond conventional backups. The importance of routine drilling and the implementation of a dependable total solution were emphasized to significantly reduce recovery time in worst-case scenarios. The discussions highlighted how Synology’s approach ensures not only data security but also business continuity without imposing exorbitant costs on IT budgets.

    Video Surveillance:

    In addition to safeguarding businesses against cyber threats, a dependable video surveillance system is not an extravagance but a vital necessity. This system is constructed around the industry-leading video management system, surveillance station, and AI-enabled cameras. For businesses overseeing large industrial complexes or managing multiple retail outlets, Synology’s surveillance solutions offer the scalability and flexibility required.

    Solution Day 2023 serves as a catalyst for Synology to reinforce its dedication to leading innovation in data management technology. This annual event not only showcased the latest technological advancements but also signified a strategic move for Synology in meeting and supporting India’s digital transformation requirements. The synergy between advanced technology and dynamic market needs positions Synology in providing adaptive and robust solutions. With a comprehensive range of solutions, spanning from data storage to integrated video surveillance, Synology stands at the forefront of ushering in a safer, more efficient, and productive digital future for businesses and industries at every level in India.

    Synology APAC sales head Michael Chang commented on the evolving landscape of business IT stating, “Reflecting on the evolving landscape of business IT, we remain dedicated to expanding our deployments across India. Our commitment is to continue fostering innovation and partnerships within the Indian market.” This underlines Synology’s devoted commitment to not only keeping pace with the changing business environment but actively contributing to the growth and innovation within the Indian market.

  • Probus Insurance joins hands with Disney+ Hotstar for Pro Kabaddi League 2023

    Probus Insurance joins hands with Disney+ Hotstar for Pro Kabaddi League 2023

    Mumbai: After an overwhelming response during the ICC Men’s Cricket World Cup 2023, Probus Insurance, one of the Insurtech brands, yet again joined hands with Disney+ Hotstar for Pro Kabaddi League 2023. Like their previous association, Probus will again be the exclusive partner for the action replay bug for Pro Kabbadi League Season 10, featuring their brand ambassador, Bollywood celebrity Hrithik Roshan.

    Pro Kabaddi League is the most popular kabaddi league in the world. In a testament to its widespread popularity, the PKL league achieved a staggering viewership of 435 million during its last season resonating with a diverse audience from avid sports enthusiasts to casual viewers, making it one of the most-watched sporting events in the country after the IPL.

    Probus Managing director Rakesh Goyal said in the announcement, “We are thrilled to embark on this new journey with exclusive rights for the Action Replay Bug for Pro Kabaddi League this season. Probus has a strong local footprint of 800+ cities, serving 15000 pin codes, where most of our penetration is rural. With this tie-up, we aim to reach out to the rural belt, where Pro Kabaddi League is also making the sport an aspiration for the people in Tier 2 3 cities, touching diverse segments of the population. This is exactly where our brand ethos binds us together, boosting the purpose of this association.”

    Disney+ Hotstar Head – Ads Dhruv Dhawan said, “At Disney+ Hotstar, it is our constant endeavour to enable our advertisers to meet their business goals by leveraging our tentpole events. We are delighted to associate with Probus across our marquee sports properties, such as the ICC Men’s Cricket World Cup 2023 and now the Pro Kabaddi League Season 10. We hope to continue to build on this association in the future as well.”

    Probus’s online platform presents an array of insurance products, including motor, life, health, and SME. Having surpassed 1000 crore premium in the last year, the company has achieved a significant milestone. Aligned with IRDAI’s goals, Probus aims to expand into rural markets by deploying Bima Vahak, a specialised distribution channel, in every gram panchayat nationwide.

  • UP Yoddhas brings on board Asclepius as Associate Sponsor for PKL Season 10

    UP Yoddhas brings on board Asclepius as Associate Sponsor for PKL Season 10

    Mumbai: UP Yoddhas – the GMR group owned franchise competing in Pro Kabaddi League (PKL) announced their partnership with Asclepius, a provider of health, beauty and wellness products as associate sponsor. This partnership marks Asclepius’ first foray into the dynamic world of kabaddi, reflecting their commitment to support indigenous sports and promote athletic excellence.

    Under the ownership of GMR Group, UP Yoddhas made an impactful debut in the Pro Kabaddi League during the fifth season in 2017. Ever since, the team has continued to impress fans with their flamboyant yet result-oriented gameplay, all throughout having earned the reputation of being one of the most consistent teams in the Pro Kabaddi League universe. Since their inception in 2017, UP Yoddhas have always made their way to the play-offs and this season they have kicked off their campaign in an equally impressive manner with their eyes set on the trophy. The Yoddhas, currently at the third position in the points table, are basking under the glory of two back-to-back wins against Haryana Steelers and Telugu Titans, and will now face Bengaluru Bulls in their next clash on 11 December 2023.

    GMR League Games CEO PKSV Sagar commented on the partnership, “We are delighted to welcome Asclepius as the new sponsor of the UP Yoddhas. Their commitment to supporting sports and promoting a healthy lifestyle aligns perfectly with our team’s values. We are confident that this partnership will be mutually beneficial and bring great value to our fans.”

    Asclepius MD and CEO Sanjeev Kumar said, “We are thrilled to partner with the UP Yoddhas, a team known for its excellence and dedication to the sport,” said “Kabaddi is a rapidly growing sport with a passionate fan base, and we believe this partnership will allow us to connect with audiences throughout India and beyond. We are excited to support the Yoddhas in their vision of supporting indigenous sports in the country.”

    The collaboration will see the Asclepius logo prominently displayed on the UP Yoddhas jerseys, training kits, and other team merchandises. Additionally, Asclepius will be integrated into the team’s marketing campaigns, further amplifying the brand’s visibility and engagement with kabaddi fans.

    With a shared passion for sportsmanship and athletic achievement, Asclepius and the UP Yoddhas look forward to a successful partnership that will benefit both parties and contribute to the further development and popularity of kabaddi.

  • BlackCab Agency Network amplifies culinary delight at Yi Jing, ITC Maratha

    BlackCab Agency Network amplifies culinary delight at Yi Jing, ITC Maratha

    Mumbai: BlackCab, a creative digital marketing agency, showcased its expertise in brand storytelling through the unveiling of a captivating brand film for Yi Jing, the contemporary Chinese restaurant located at ITC Maratha in Mumbai. The concept is a masterpiece in a creative expression that shines a spotlight on the culinary journey of the renowned Chinese Chef Liang, transforming a mere meal into a flavour-altering experience and turning the dining expedition into an epic adventure.

    Yi Jing, the latest addition to ITC Maratha’s luxurious offerings, is set to redefine the culinary realm of Chinese dining. BlackCab’s expertise in product videography and food is exhibited in this film, which highlights key differentiating offerings of the outlet, including hand-pulled La-mein noodles and sweet and sour fish. As Chef Liang, the culinary maestro with nearly three decades of experience, aptly puts it, “Our Chengdu Style Sliced Lamb with House Special Chilly Powder, featuring Sinchuan Pepper used in the first frame, and the delightful experience of our traditional Hot Pot, symbolises the culinary journey at Yi Jing.”

    The visionary approach in creating the brand film revolves around portraying Chef Liang as the central upholder, showcasing not just his creative finesse but also highlighting the expansive and opulent ambience of the restaurant. In the film, viewers are taken on a visual journey through the mesmerising expanse of Yi Jing, where Chef Liang’s expertise takes centre stage. The carefully curated shots capture the essence of flavours and the harmonious blend of traditional Chinese aesthetics with modern sophistication. What sets the brand film idea apart is the focus on the signature dishes that make Yi Jing a gastronomic haven.

    The team’s expertise in weaving a narrative that goes beyond displaying the restaurant’s physical features makes this brand film a powerful tool in establishing Yi Jing as more than just a dining destination; it becomes an immersive journey into the heart of Chinese cuisine excellence.

    As a leading creative digital marketing agency, BlackCab continues to push the boundaries of brand storytelling, creating experiences that resonate with audiences globally. The collaboration with ITC Maratha for Yi Jing is a testament to the leading agencies’ commitment to upgrade brands and create narratives that leave a lasting impression.

  • Vicky Kaushal joins forces with G-SHOCK, the iconic watch brand from Casio

    Vicky Kaushal joins forces with G-SHOCK, the iconic watch brand from Casio

    Mumbai: G-SHOCK India, the trailblazer in unbreakable watches, proudly unveils the association with celebrated actor Vicky Kaushal as its brand ambassador. This partnership unites G-SHOCK’s four-decade legacy of crafting robust and trend-setting timepieces with Vicky Kaushal’s charismatic personality and embodiment of toughness, embracing both physical endurance and mental strength.

    G-SHOCK stands out globally as a lifestyle watch brand developed via Japanese cutting-edge technology whose legacy spans over four decades, during which it has established an unassailable standard for durability, innovation and iconic designs in the watchmaking realm. This remarkable journey was driven by the single-minded pursuit of shock resistance as its core ideology while bringing forth impeccable precision, innovative design, and fashionable appeal for the ever-evolving youth audiences.

    With an illustrious career spanning commercial blockbusters and poignant cinema, Vicky Kaushal bridges the hearts of masses and connoisseurs alike. His unique blend of qualities—bold, confident, and fashion-forward, yet deeply empathetic with a high level of emotional intelligence—aligns seamlessly with G-SHOCK’s ethos of “Absolute Toughness”. His go-getter attitude, characterized by an unwavering commitment to high performance and the spirit of never giving up, mirrors the very essence of G-SHOCK, making him the perfect choice for G-SHOCK.

    Crafted from high-quality materials such as resin and metal reinforced with advanced technologies, G-SHOCK designs provide superior shock resistance, making them ideal for a diverse set of consumers such as youth subculture-inspired individuals, fashion enthusiasts, athletes, and those with an active lifestyle. The oversized dimensions not only contribute to a bold and striking appearance but also enhance the visibility of the watch face, ensuring easy readability in various conditions.

    These models often incorporate multifunctional features, including stopwatches, world-time displays, and specialized sensors, catering to the diverse needs of users. Despite their robust construction, G-SHOCK large cases are ergonomically designed for comfort, ensuring a secure and snug fit on the wrist.

    Casio India managing director Hideki Imai said, “We are thrilled to welcome Vicky Kaushal to the G-SHOCK family. His tenacious spirit and bold persona resonate perfectly with G-SHOCK’s core values, making him an ideal match for our brand. G-SHOCK India is embarking on an exciting new chapter, strengthening its connection with these discerning consumers who consistently seek adventure, endurance, rugged style, and unrivalled durability in their day-to-day lives. Vicky Kaushal’s exemplary journey and accomplishment in both commercial and independent cinema synergizes with G-SHOCK’s ethos of toughness, endurance and the spirit of never giving up. Together, we look forward to a successful partnership that inspires the audience to follow their passions with undeterred enthusiasm and renewed spirit.”

    G-SHOCK is globally positioned as a lifestyle-centric watch brand deeply connected with youth subcultures, symbolizing the spirit of adventure and resilience. Vicky Kaushal’s radical tough imagery and impactful performances in the Hindi Film Industry throughout his career serve as a testament to his unflinching attitude, drawing a striking parallel to the unbreakable resilience embodied by G-SHOCK.

    Sharing his thoughts about the association, Vicky Kaushal said, “I’m incredibly excited to be a part of the G-SHOCK family. G-SHOCK has epitomized toughness and style for over four decades, and I deeply resonate with its core values. The brand’s commitment to pushing boundaries and its unyielding spirit align perfectly with my philosophy. As an actor, my journey revolves around pushing boundaries and venturing into uncharted territories. This partnership is a natural fit, and I look forward to embarking on this exciting journey with the brand G-SHOCK.”

    This partnership between two powerhouses, Vicky Kaushal and G-SHOCK, embodies the true spirit of ‘Absolute Toughness,’ highlighting their collective persona characterized by flamboyance, boldness, and unwavering high performance. 

  • Naturals Salons unveils beauty 2.0 in partnership with SkinQ dermo-cosmetics

    Naturals Salons unveils beauty 2.0 in partnership with SkinQ dermo-cosmetics

    Mumbai: Naturals Salons, India’s Largest salon chain with over 740 Salons SkinQ, a made safe certified, dermatologist formulated, active skin & hair solutions brand, have joined hands to forge a ground breaking partnership to redefine beauty services in India. Under the partnership, SkinQ products for skin & hair treatments will be integrated into the Naturals chain of salons. The first-of-its-kind partnership will see upskilling of Naturals’ personnel and offering of specialized medi-facial treatments in the salon chain, pioneered by SkinQ.

    Naturals Salon has the pioneering professional salon heritage in the industry as it introduced the concept of professional salon category more than 2 decades ago – creating what it is now an Rs 100 billion. Now after 23 years the company once again reveals its beauty salon leadership by not only elevating beauty to medical beauty but also transforming the image of beauty stylists to aestheticians by providing the highest level of training and skilling. SkinQ, spearheaded by celebrity dermatologist Dr Chytra Anand, is India’s made safe certified, dermatologist formulated, active skin & hair solutions brand renowned for its commitment to skin health and innovation.

    Speaking about this, Naturals Salons founder Veena Kumaravel said, “At Naturals, our mission has always been super-serving customers with their beauty needs, and our deep experience and leadership in professional salon industry allowed us to completely revisit and reinvent the beauty treatments experience at our salons. Today’s historic announcement will allow our salons to offer innovative and clinically validated medi-facials, which are performed using the specialized SkinQ Active facial kits. Combining the unique leadership of inventing certified medi-Facial kits for Indian skin types by SkinQ with Naturals’ heritage of providing highly skilled beauty services, we hope our will serve as even more helpful one-stop destination for a range of beauty as well as aesthetic services that will fulfil the beauty aspirations of our customers. I also congratulate all our stylists for going through a positive transformation – from a stylist to aesthetician.”

    Adding further, SkinQ founder Dr Chytra Anand said, “We are thrilled to partner with Natural Salons to introduce this innovative concept of medi-facials to revolutionize the beauty industry. Our Beauty 2.0 mission aims to elevate beauty to medical beauty. It will empower beauty professionals with the knowledge and tools to offer more than just traditional beauty treatments – a holistic, skin-first experience.”

    Naturals Salons co-founder and CEO Mr CK Kumaravel added, “I congratulate the team at Naturals Salons and SkinQ for this historic collaboration, and this is a tremendous opportunity for everyone involved to be part of building the ultimate transformation in the Indian professional salon segment that creates positive change for customers, franchises, stylists, and industry as a whole. I see it as the perfect amalgamation of nurturing touch of medical beauty treatments with the precision of our beauty experts, and the effectiveness of SkinQ’s medical-grade beauty formulations.”

    As a part of the initiative, SkinQ will provide comprehensive training to Natural Salons’ aestheticians. The training will focus on enhancing the aesthetician’s knowledge by providing them in-depth knowledge of the various Indian skin types, the common concerns, and effective methods that enable precise identification of the skin condition. There is also the provision of hands-on practical training and extensive product knowledge sharing to ensure the highest quality of service to every customer.

    This collaboration aims to go beyond the scope of a business partnership to become a joint effort towards transforming the beauty sector in India. The clinically proven products from SkinQ and the expertise of Natural Salons’ aestheticians will bring about advanced skin care solutions that are safe, unique, and effective. It is time to upgrade the standards to Medical Beauty with medi-facials. 

  • HRX unveils an evolution of its brand Monogram, marking a decade of success

    HRX unveils an evolution of its brand Monogram, marking a decade of success

    Mumbai: In commemoration of an illustrious decade in the industry, HRX India’s homegrown fitness brand founded by Hrithik Roshan and Exceed Entertainment unveils an enthralling rebranding of its iconic brand logo.

    Established on the bedrock of unwavering determination, personal challenges, and the relentless pursuit of personal excellence, HRX stands tall as a beacon of inspiration. Over the past ten years, it has redefined style and messaging and emerged as a symbol of resilience and empowerment.

    At the core of this transformative rebranding lies the metamorphosis of the HRX monogram—a visual representation of the brand’s ethos and the unwavering spirit of Hrithik Roshan and the visionary path set out by the brands leadership. The iconic “X” in HRX, symbolizing “extreme,” now embodies action, performance, and execution. Strategically integrated, the letter “X” evokes the elusive X-factor and the boundless potential inherent within each individual. It is a testament that “extreme” is not an unattainable state but a personal challenge—an oath to surpass boundaries and chart the unexplored realms of personal excellence. It is the state of being forever dynamic in the pursuits of one’s goals.

    The arrowhead is central to the redesigned monogram—an emblem of laser-sharp focus and unyielding determination. This arrowhead symbolizes HRX’s pledge to surmount obstacles in the relentless pursuit of self-betterment. Firmly anchored yet open to myriad possibilities, it propels the monogram in all directions, embodying the boundless power of “X.”

    “The reimagined HRX monogram is more than a visual upgrade; it’s a testament to our commitment to empower personal growth and resilience. Our new logo symbolizes the continuous evolution of our brand and the relentless pursuit of excellence”, said founder of HRX Hrithik Roshan”

    “HRX has always been more than just a brand; it’s a movement,” adds HRX co-founder and CEO Afsar Zaidi said ” At HRX, we are constantly evolving and pushing boundaries to create a better world. Our new logo represents our commitment to innovation and reflects our enduring legacy while embracing the future which comprises of the newer wave of younger Gen Z customers as well. We are excited to introduce this new symbol that embodies our values and inspires everyone to reach their full potential. “

  • Nat Habit secures $10.2M in Series B, targets four times growth with Bertelsmann India investments

    Nat Habit secures $10.2M in Series B, targets four times growth with Bertelsmann India investments

    Mumbai: Nat Habit, a pioneering D2C natural beauty and wellness brand has raised $10.2Mn in series B funding led by Bertelsmann India Investments (BII). The round also saw participation from existing investor Fireside Ventures and other investors including Amazon India Fund, Mirabilis Investment Trust, and Sharrp Ventures. Born out of the founder’s (Swagatika Das) personal commitment towards holistic wellness Nat Habit remains steadfastly committed to its ‘100 per cent Natural Care’ mission. The company is currently clocking an ARR of 82Cr. It plans to allocate the funds strategically to propel growth and expansion (new categories, retail, R&D, and talent). With this strategy, Nat Habit sees a four times growth in the $30Bn beauty and personal care market to land at 350Cr ARR in the next 24 months.

    Commenting on the announcement, Founder Swagatika Das said, ‘’Nat Habit was founded with a vision to make true & wholesome natural care available to all. We have been doing that with Fresh products from our Ayurvedic Kitchen. Over the years, we have witnessed great support from our investors who have helped us deliver high-quality, sustainable, and truly natural personal care products. Natural or ayurvedic care is not merely a trend for us; it is a lifestyle or habit we would like consumers to adopt for a safer, longer and happier life. With the recent Series B funding, we aim to double down on our efforts in terms of building a stronger community and making larger strides towards making Nat Habit the go-to brand for every Indian’s daily personal care needs.’’

    Commenting on the fundraise Bertelsmann partner Pankaj Makkar, said, “Nat Habit has taken personal care to a new level by offering fresh products using proprietary techniques and natural ingredients. We are excited by their unique products that have led to immense customer love and strong retention. This investment is a sign of our confidence in Nat Habit’s potential and our relationship with its founders. We’re excited about a future filled with mutual success and ongoing teamwork.”

    Speaking on the investment Fireside Ventures partner, Dipanjan Basu said, “India’s beauty & personal care market is on a steep growth trajectory with multiple emerging needs and gaps of consumers. We are extremely impressed with what Nat Habit is trying to achieve in this market, with its disruptive products & strong commitment to goodness. This certainly is a brand that’s here to win. Fireside will continue to support such visionary purposes & entrepreneurship – it also strongly aligns with our fund’s purpose of building responsible brands that do good for the environment and people.”

    The Industry and Business Model:

    Over the last five to five years the BPC industry in India has seen a significant shift towards clean and natural ingredients owing to the increasing consumer awareness and demand. According to Statista, India’s Natural Cosmetics market is projected to generate a revenue of Rs US $0.90bn by 2023 and is anticipated to experience an annual growth rate of 3.52 per cent (CAGR 2023-2028). This, in turn, has given rise to homegrown clean ingredients-led brands like Nat Habit that are committed to making fresh, 100 per cent natural personal care products more accessible to consumers across the country.

    Since its inception in 2019, Nat Habit has been committed to making true natural personal care accessible to every Indian household. With a strong R&D backing, NatHabit creates proprietary formulations out of fresh ingredients such as raw milk, fruits & herbs. The products are made and shipped fresh daily, straight from its Ayurvedic kitchen. Nat Habit beats all levels of natural. It is one of the rarest brands to serve NOT just natural but 100 per cent natural personal care. Strong founder commitment, own R&D & own manufacturing allow for such high-quality servings. This in return breaks the clutter of BPC and brings immense brand love and cheer from users. Nat Habit today serves nearly 14 lakh customers, ships 15,000 units per day, and has 35 product lines. More than 70 per cent of its users hail from tier one and tier two cities while the brand sees a good 30 per cent demand from tier three cities and beyond.

    Next Steps:

    Over the next 24 months, Nat Habit envisions expanding its product portfolio which currently includes Malais (moisturisers), Hair Oils, Facewash, Ubtans and more. There will be channel expansion into offline and a substantial focus on creating more brand awareness. Additionally, approximately two mn USD will be used to give exit to angels and very early-stage investors – nearly 4.5 to five times returns over four years.

    Past Funding:

    In 2022, Nat Habit secured $4 million in its Series A round, spearheaded by Fireside Ventures, renowned for its focus on consumer brands. It also has Peak XV Partners as an investor. Past funding has helped the brand grow more than four times in revenue, improve its reach in marketplaces, invest in R&D and expand its portfolio of products in the last two years.

  • Ashish Duggal and Bitesh Singh launch POIESIS: AI-Driven Creativity unleashed

    Ashish Duggal and Bitesh Singh launch POIESIS: AI-Driven Creativity unleashed

    Mumbai: Ashish Duggal, an eminent figure in the digital advertising industry renowned for his expertise, has entered into a partnership with Bitesh Singh, the founder, and CEO of SocioClout and CreatorsClout. This synergistic collaboration marks a significant milestone in the professional journeys of both entrepreneurs, as they proudly unveil their latest venture, POIESIS.

    Positioned at the intersection of creativity, data and AI technology, POIESIS represents a transformative force in the realm of digital innovation. Departing from conventional approaches, this startup aims to redefine contemporary marketing through a commitment to a data-driven and AI-centric creative process. As an integrated creative agency, POIESIS aspires to construct impactful narratives and experiences, seamlessly integrating real-world and virtual data.

    This is a data-driven approach by both Ashish Duggal and Bitesh Singh,  bringing a wealth of creative expertise to the forefront, distinguishing POIESIS as a unique entity in the industry. Going beyond conventional agency norms, POIESIS embodies a harmonious fusion of cutting-edge technology and creative acumen, promising clients an unmatched and transformative journey.                    

    The agency’s vision extends beyond the ordinary, emphasising a revolution in marketing strategies and shaping the digital innovation landscape. POIESIS is strategically positioned to make a meaningful impact across diverse industries, envisioning a future where businesses not only survive but thrive through the convergence of technology and creativity.

    POIESIS co-founder Ashish Duggal expressed his enthusiasm for this new chapter, “POIESIS is the realisation of a dream, a fusion where creativity, data and AI technology seamlessly intersect. Beyond the ordinary agency paradigm, we are architects of digital transformation, charting a course where innovation knows no bounds. My ethos centres on placing the customer at the forefront, championing a customer-centric strategy for maximum impact. Our team is a powerhouse, a collective of seasoned individuals with profound expertise in navigating digital landscapes and unlocking the optimal potential for brands. We have established two offices in Mumbai and Gurugram at present. Together, we eagerly anticipate crafting experiences that resonate with depth and purpose for our clients

    Adding further to this  POIESIS co-founder Bitesh Singh said ‘In our journey to redefine the landscape of creativity, we are not just storytellers; we are architects of narratives crafted by the seamless integration of data and AI. As co-founders, we believe in a future where insights illuminate imagination, and where the art of design is elevated by the science of algorithms. At POIESIS, we don’t just follow trends; we set them, driven by the power of data and guided by the intelligence of AI. Our objective is to expand beyond national borders and establish a presence on different continents. Together, let’s chart a course into uncharted creative territories, where every pixel and every line tells a story backed by the brilliance of analytics. This is not just a creative agency; this is a revolution in the making.

     

  • Best presents to make This Christmas and New Year Special

    Best presents to make This Christmas and New Year Special

    Mumbai: This Christmas, let the vibrant presents light up people’s hearts with joy and inventiveness and cast a cheery glow. As the New Year draws near, may these thoughtful presents inspire creativity and fresh starts in people of all ages. Give unique gifts that encourage creativity to everyone this holiday season, regardless of age. Present cheerful kits filled with unique creative supplies and heartfelt notes to everyone you love. Include a mess-free, extremely entertaining activity that allows everyone, young or old, to create amazing artwork.

    Kids Hamper with Personalized Card- Archies

    The Little Champ Color hamper is a beautiful present that is perfect for creative spirits to celebrate the magic of Christmas and the New Year. This festive set includes six brilliant tones of Doms Poster Colors, Classmate C Crew Oil Pastels with a range of seventeen colours, and Rang Creative Clay for creating adorable creatures. The classmate drawing book A4 (S) UR with forty pages and the Mickey 32-sheet poster Crayon Color Set both enhance the creative process. Adding a personal touch with a personalized note, this hamper is the ideal way to convey holiday cheer. Give your loved ones the gift of creativity by sending vibrant inspiration to every region of India.

    Little Champ Color Hamper with Personalised Card

    Dot It! with Magnets | Mess-free repeatable magnetic art activity – Skillmatics

    Kids can use the educational and fun Skillmatics Dot It with Magnets magnetic art activity to explore their creativity while learning about animals. This package, which includes reusable magnetic dots and animal cards, provides many chances to create colourful artwork with an animal theme. There are more than 300 magnetic dots and five images with an animal theme. For talented kids who want to create original artwork, this is the perfect Christmas and New Year gift.

    Dot It with Magnets – Animal Planet | Repeatable Magnetic Art Activity