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Category: MAM

  • Pros and cons of programmatic advertising

    Pros and cons of programmatic advertising

    Mumbai: For individuals extensively engaged in online activities, be it gaming or browsing social media, the prevalence of tailored advertisements matching their interests is undeniable. This aligns with one of the primary goals of programmatic advertising: employing a data-driven methodology for the purchase and sale of digital ads, precisely targeting the marketing of products and services to specific audiences. Programmatic advertising has emerged as a transformative force in the realm of digital marketing, employing automated systems and data analytics to seamlessly connect ads with the right audience at the right time. I

    In contrast to traditional advertising, programmatic advertising operates like a savvy assistant, efficiently navigating the landscape of online ad placement. The method’s effectiveness is underscored by its ability to target specific demographics, optimize spending, and provide real-time insights, making it a preferred choice for advertisers in the digital age.

    Recent statistics underscore the exponential growth of programmatic advertising, with a Statista report projecting digital advertising to reach half a trillion Indian rupees by 2024. India’s robust internet penetration, currently standing at 48.7%, with over 692 million users, has been a key driver. The Digital India initiative, coupled with last-mile connectivity, widespread smartphone adoption, and affordable internet access, has propelled the surge in programmatic advertising.

    For those serious about digital marketing impact, programmatic ads offer a plethora of benefits. Precision in targeting, efficient spending, and real-time optimization contribute to a higher return on investment. Advertisers can leverage a variety of platforms to reach specific audiences strategically, ensuring frugal and calculated allocation of resources. Whether executing a multi-platform brand-building campaign or a tactical promotion for a festive season, programmatic advertising provides the agility and data-driven insights needed for success.

    Despite the digital dominance, many advertisers still adopt the media multiplier effect, integrating programmatic advertising into their overall media buying strategy. By strategically utilizing different channels based on budget constraints, advertisers amplify their brand messages, reaching a broader audience as each channel reinforces the others.

    However, the implementation of programmatic advertising is not without its challenges. A primary hurdle is the increasing demand for skilled professionals in digital marketing, data analysis, and ad tech. As the industry evolves, the scarcity of qualified individuals poses a significant challenge for agencies.

    Addressing the persistent issues in programmatic advertising is crucial. Ad fraud remains a concern, with bots generating fake clicks and impressions, leading to wasted resources. Ensuring viewability is another challenge, as advertisers strive to guarantee that their ads are seen by users. Data privacy concerns, amid growing awareness among consumers, necessitate careful and transparent handling of user data.

    Remaining nimble and adaptable is imperative for marketers and advertisers. No brand strategy can be fool-proof, and strategies must evolve to meet the dynamic nature of the digital landscape. Embracing technology, including the integration of programmatic advertising, presents exciting possibilities, revolutionizing the way brands connect with their customer base.

    Drawing from years of brand strategy experience, the lesson is clear: embracing technology, particularly programmatic advertising, opens a realm of opportunities for advertisers. As the industry progresses, programmatic advertising will undoubtedly play a more pivotal role in business marketing strategies, combining data-driven precision with creative storytelling. The convergence of these elements marks a paradigm shift in the advertising landscape, shaping the future of digital marketing.

    The author of this article is Newton Consulting India COO Smita Khanna Kithania.

  • Visa grants $10,000 to women-led businesses in She’s Next Program

    Visa grants $10,000 to women-led businesses in She’s Next Program

    Mumbai: Visa, the global leader in digital payments, today announced the grant recipients of the She’s Next Grant Program in India. She’s Next is a global advocacy program by Visa that aims to empower women-led small businesses across segments, with insights and tools such as networking, mentoring, and funding opportunities. Visa has awarded a grant of US$10,000 to each of the three winning businesses owned and led by women. It also partnered with Razorpay Rize, an exclusive community for founders, to provide all grant recipients with complimentary access to the invite-only Razorpay Rize incubator program, including a range of benefits like mentorship, assistance with incorporation and fundraising, and networking opportunities with fellow founders.

    The program received over 700 applications spanning across sectors, including agriculture, specialised education for children, elderly care, homestays, law, literature, travel, handicrafts, and support for local artisans, reflecting the diversity of women-led entrepreneurship in India. The recipients of this year’s She’s Next grants program are:

    1.   Suchita Bhandari, Urvara Krsi, Gurugram, Haryana

    2.   Nidhi Chawla, Silver Talkies (Active Age India Pvt. Ltd.), Bangalore

    3.   Elizabeth Thomas, Phonologix Health Solutions Pvt. Ltd, Kerala

    Visa group country manager, India and South Asia Sandeep Ghosh said, “Visa is committed to fostering financial and social inclusion by investing in small enterprises, which are pivotal to economic growth. Women-led businesses like Urvara Krsi, Silver Talkies and Phonologix, enthuse us with their profound community impact, and we are honoured to extend this grant to these very inspiring women entrepreneurs. The She’s Next Grant Program in India is a key initiative for Visa in its ongoing focus on galvanizing female entrepreneurship and promoting inclusion across the country.”

    The recipients were chosen through a meticulous review process, including their background stories, societal challenges they aim to address and the potential for future growth in their respective business models. Each of the three grant recipients, chosen from a pool of over 700 applicants, presented a compelling vision for how Visa’s grant would contribute to the expansion and advancement of their businesses and empower more women. They also outlined plans for supporting local communities and the broader Indian economy through their businesses.

    Visa continues empowering small and medium businesses through opportunities like the She’s Next Grant Program providing women-led businesses with the vital tools, resources, and financial support that enable them to thrive. Concurrently, Razorpay Rize, an embodiment of entrepreneurial support, offers a comprehensive program that addresses the challenges faced by founders during the early stages of business growth. With a focus on mentorship, incorporation, and fundraising activities, Razorpay Rize seeks to build a community of like-minded founders in India’s thriving startup ecosystem, demonstrating the company’s dedication to empowering entrepreneurs and contributing to the growth of the startup community. Visa’s She’s Next Program aligns with Razorpay’s mission of investing in the country’s talent pool and fostering innovation.

    In recent years, Visa has undertaken such initiatives for women-led businesses across India. In 2020, its grants program in partnership with global partner IFundWomen facilitated women entrepreneurs with access to funding and mentorship opportunities. In 2021, Visa collaborated with the NASSCOM Foundation to enhance digital and financial literacy among over 650 women micro-entrepreneurs in rural areas. Most recently, Visa committed US$ one million to United Way Mumbai (UWM) to uplift women-owned and women-focused businesses across more than 240 villages in four states. The program has already provided financial literacy education and financial linkages to over 8,500 women.

    Globally, Visa has invested over US$3.83 million in over 380 grants and coaching for women small and medium business owners through the She’s Next Grants Program since 2020. By equipping women micro-entrepreneurs with vital skills and facilitating access to relevant financial resources, Visa aims to empower both individual enterprises and the communities they serve.

  • MiQ launches sustainable advertising solution to reduce the carbon footprints of digital ads

    MiQ launches sustainable advertising solution to reduce the carbon footprints of digital ads

    Mumbai: As companies target ways to minimize their carbon footprints and achieve their climate commitments, global programmatic advertising technology company MiQ has launched its sustainable advertising solution in India, powered by partnerships with Scope3 and SeenThis.

    Digital advertising is a multi-billion-dollar industry that has been overlooked as a source of significant carbon emissions across its supply chain; however, it relies on millions of servers to host and power ad serving, real-time bidding, data processing, machine learning, and a myriad of related functions. According to Scope3’s Q2 2023 State of Sustainable Advertising report, digital display and streaming ads produce 7.2 million metric tons of emissions every year. Broken out by channel, display advertising accounts for just over half—3.8 million metric tons—and streaming contributes 3.4 million metric tons to the global number.

    MiQ has built an industry-leading sustainable ads suite to help clients reduce the carbon footprint of their campaigns without sacrificing performance by combining the right insights, tech, creative, and supply strategies. MiQ’s granular data from customer campaigns identifies exactly where and when ads run online and is paired with Scope3’s accurate, comprehensive, and independent emissions modelling data for clients to provide MiQ’s proprietary Green Score, helping clients effectively assess, reduce, and offset their carbon emissions.

    MiQ’s commercial board member and managing director, Siddharth Dabhade said, “By giving marketers comprehensive insights to measure and reduce the carbon impact of their digital campaigns, developing climate-smarter ad creatives, and optimizing the programmatic supply path, we have developed a formidable sustainable advertising solution that would empower climate-conscious brands, agencies and media practitioners to make sustainable media buying choices. More importantly, it enables us to start change-making conversations with brands and media agencies about digital ads that are good for consumers, good for communities, and good for our planet.”

    To make digital ads more sustainable, MiQ has partnered with SeenThis, an adaptive streaming technology provider that delivers high-quality programmatic creatives with less data waste. These ads stream in bite-sized pieces when in view, ensuring that data is transferred only when actively consumed by users and is otherwise paused. For MiQ and its clients, this reduces data waste by an average of 25%, as well as associated carbon emissions, all related to excessive buffering and offscreen loading. It also eliminates reliance on publisher bandwidth to download files and improves the overall user experience for static images, video, and other display formats.

    Paired with MiQ’s agnostic, multi-DSP optimization tactics and advanced programmatic activation strategies, MiQ and SeenThis have already achieved greener and more performant results for over 100 campaigns to date, including for major fashion houses, tourism brands, and next-gen gaming companies.

  • Argentine Football Association expands presence in India with Interactive Avenues

    Argentine Football Association expands presence in India with Interactive Avenues

    Mumbai: The Argentine Football Association (AFA) and the leading digital agency in India, Interactive Avenues, have reached an agreement to consolidate the content and brand expansion strategies of the Argentine team in India in the coming years. AFA began operations in the Indian market in 2021, creating content and activations for fans in India and generating regional sponsorship agreements with the largest companies in the region.

    To develop exclusive content on social networks and media in India, AFA began to work hand in hand with the leading agency in this market, to propose interactions with the community, understanding the particular dynamics and Indian culture, with innovative proposals for elevating AFA’s presence in India.

    Since the beginning of 2021, AFA has begun a commercial expansion plan in India, for which today it has more than five regional agreements with large Indian companies, and intending to continue with growth in the region, entrusts Interactive Avenues with the management of AFA’s official social networks in India.

    Following Argentina’s historic conquest at the 2022 FIFA World Cup, AFA joined forces with Interactive Avenues to launch digital channels dedicated to the unique nuances of the Indian market and thus multiply its fan base. The agency was selected for its proven experience in managing sports media for renowned teams specializing in the Indian market. Today, AFA can connect directly with a broader audience, and drive large-scale engagement of thousands of followers on the official India networks on Instagram, Twitter and Facebook.

    In parallel, AFA is developing its new e-commerce channel for the Indian market, replicating the successful model implemented in China, to offer a wide range of merchandising products to Argentine fans in this region.

    To this topic, AFA, president Claudio Tapia, stated: “For more than 6 years we have been working steadily on AFA’s expansion plan in the world, developing important markets and regions where we previously had no presence or sponsorship agreements. Today we can highlight that AFA is one of the sports brands with the greatest presence in strategic markets such as India, China, the Middle East and the U.S. In this case, we are happy to renew our agreement with Interactive Avenues, who is helping us generate a closer link with the Indian audiences and at the same time generate new channels of communication and visibility for our sponsors in the region. We appreciate the trust and will continue working to be a bigger brand every day in India and the rest of the world.”

    Interactive Avenues COO Shantanu Sirohi added: “We are delighted to offer differentiated and relatable content that resonates well with Indian audiences and creates a thriving fan community for AFA. We are privileged to be the preferred digital partner for several Indian and international sports teams, and this collaboration will further strengthen our position as a one-stop digital agency for sports marketing.”

    Leandro Petersen, Commercial and Marketing Manager of AFA, said: “The Argentine Football Association together with Interactive Avenues has grown rapidly in India and this has allowed us to build deep connections with our broad audience base in this market. We are delighted with the results of this transcendental partnership and we will remain committed to involving Indian fans with our Argentinean National Team. We are convinced that the path outlined in global commercial expansion has the Indian market as a fundamental axis of growth and that the most important brands in the country today accompany us It is a demonstration of what has been built in the region for the last 2 years now. AFA has a presence in all the important markets where we had set our goals to enter: India, China, the Middle East and the United States. Today more than 50 join us as commercial partners in different regions and territories, which demonstrates the global strength of our brand and the strong bond that unites us with the most important companies in the world, who find in AFA, a strategic partner to carry out their marketing plans.”

  • Unicommerce powers Cult.fit platform’s e-commerce operations

    Unicommerce powers Cult.fit platform’s e-commerce operations

    Mumbai: Cult.fit, has partnered with Unicommerce to streamline its supply chain operations for its smart fitness products under the Cult.sport segment. Cult.fit platform will manage its orders and warehouse operations through the Unicommerce platform, accelerating order processing and elevating the post-purchase experience for its end consumers.

    The Unicommerce platform will help manage the entire cult.sport product range, including high-quality sportswear, versatile home exercise gear, gym equipment, bicycles, and a range of nutraceuticals. With Unicommerce’s order management and warehouse management solutions, the brand will be able to streamline its warehouse operations which will lead to faster processing of orders. The platform has currently integrated over 25 warehouses located across the country on the Unicommerce platform and processes over 50,000 orders in a month.

    With the growing popularity of fitness products and services in the Indian market, cult.fit platform has been witnessing high demand for its wide range of sportswear, gym accessories and health products. Unicommerce’s technology will smoothen operational challenges such as unsynchronised inventory, order allocation, bulk order management, logistics management and return orders management by integrating all of its warehouses onto a single platform, allowing it to allocate orders to the nearest warehouse automatically and streamline its order management processes.

    Regarding the partnership, Unicommerce, CEO Kapil Makhija said, “Cult.fit has redefined the workout experience for sports and fitness enthusiasts. We are delighted to partner with the Cult.fit platform and deploy an effective supply chain system that helps automate supply chain processes and enhances capabilities to handle rising orders. Our adaptable and resilient product framework provides a competitive advantage, positioning us as the preferred solution for businesses aiming to expedite their growth.”

    Unicommerce, with its robust technology, is reshaping India’s new-age retail industry. Unicommerce’s extensive integration network across marketplaces and carts, POS systems, 3PL service providers, ERPs, and POS systems has simplified the post-purchase journey for thousands of brands. The company has witnessed growth in its international business with a growing client base in the Middle East and Southeast Asia.

  • Makani Creatives unveils ‘Rollioverse’ with Ananya Panday for American Tourister

    Makani Creatives unveils ‘Rollioverse’ with Ananya Panday for American Tourister

    Mumbai: Metaverse and CGI continue to be the hottest tech trends in Marketing. American Tourister India effortlessly rides this wave with their new campaign announcing the launch of a futuristic design innovation in luggage.

    Conceptualised by Makani Creatives, the campaign harnesses the power of CGI and tells a captivating story inspired by the award-winning design innovation of the new American Tourister Rollio Bags. Featuring Ananya Panday, the brand has created an enchanting world where each piece of the American Tourister bag becomes a portal to extraordinary experiences.

    Samsonite South Asia Pvt Ltd marketing communications head Pradnya Popade said, “American Tourister is a brand for the young and restless who love exploring. The vibe is full of fun and high energy. We’ve taken this energy up a notch with our latest launch, Rollio; bags designed with cutting-edge style for those who #OwnTheRoll. Unveil the future of travel aesthetics with Rollio’s signature roll-shaped silhouette, seamlessly merging chic with functionality. What better way to introduce these bags than by transporting the audience to a whole new verse? A verse inspired by the bags’ innovative and fun design. Choosing Ananya Panday to be a part of the Rollio verse was a natural fit. She’s stylish, fun, and owns everything she does.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Ananya (@ananyapanday)

     

    In the film, the audience immerses in the RollioVerse by following the journey of Ananya Panday into a whimsical world that mirrors the distinctive charm of the Rollio bag. In this surreal landscape, she is surrounded by captivating landscapes, landmarks, and unforgettable experiences, heightening every emotion and sensation that is encounters while exploring with a Rollio bag.

    On the campaign execution, Makani Creatives digital client servicing director Yashtika Vaswani said, “Our goal is to captivate the fantastical imaginations of the audience by creating a unique blend of the physical and digital worlds. The power of CGi technology allows us to bring our wildest imagination to life, creating a magical world so accurately inspired by the product.”

    “The RollioVerse is a testament to Makani’s commitment to pushing boundaries and embracing the future. What we do best is, to use technology as a tool to build on the brand pillars and not rely on execution alone” said  Makani Creatives chief integration officer Pavan Punjabi. 

  • DRIM Global and Swiggy Instamart elevate grocery delivery with influencer marketing

    DRIM Global and Swiggy Instamart elevate grocery delivery with influencer marketing

    Mumbai: DRIM Global an influencer marketing platform, announces its collaboration with Swiggy Instamart, a pioneering instant grocery delivery service. This partnership marks a significant milestone in reshaping the landscape of influencer marketing within the burgeoning grocery delivery sector.

    DRIM Global has been at the forefront of leveraging influencer networks to connect brands with their target audiences authentically. With an impressive track record in curating impactful campaigns, DRIM Global is set to propel Swiggy Instamart’s visibility through a compelling influencer marketing initiative.

    Swiggy Instamart, renowned for its swift delivery of a diverse array of products including instant meals, snacks, fresh produce, dairy, frozen items, and more, has chosen DRIM Global’s expertise to expand its market reach and engagement. Through this collaboration, Swiggy Instamart aims to resonate with consumers on a personal level, harnessing the power of influential voices across various digital platforms.

    “We are thrilled to partner with Swiggy Instamart, a trailblazer in the quick grocery delivery space,” stated  DRIM Global head of growth Anwesha Sarker. “Our performance platform’s ability to identify, select and engage with the relevant performing influencers and to deliver exponential results through a data-driven approach, powered by unique Machine Learning, aligns perfectly with Swiggy Instamart’s vision to create meaningful impact and growth. Together, we aim to set new benchmarks in influencer-driven performance marketing initiatives in the quick delivery service segment.”

    This partnership signifies a paradigm shift in how brands within the e-commerce and grocery sectors harness the potential of influencer marketing to establish deeper connections with their audience base. By tapping into DRIM Global’s expansive network of influencers, Swiggy Instamart anticipates a more dynamic and engaging approach to connect with customers.

    “We’re thrilled about this collaboration with DRIM Global,” said Swiggy head of growth marketing Amit Kumar Banka. “By leveraging the power of influencers, we’re excited to further enrich the experience for our users and showcase the expertise of our service professionals.”

    The collaboration between DRIM Global and Swiggy Instamart is poised to redefine the narrative of influencer marketing in the realm of instant grocery delivery services, promising innovative campaigns that resonate with consumers on a profound level.

     

  • Viral Pitch: Transforming influence, redefining metrics

    Viral Pitch: Transforming influence, redefining metrics

    Mumbai: Viral Pitch is a groundbreaking influencer marketing, research, and analysis platform with a singular mission – to “Measure.” In a dynamic digital landscape where influencers wield substantial influence, Viral Pitch emerges as a unified solution, providing a centralized space for influencer data that goes beyond conventional metrics. This influencer marketing industry-all-encompassing strategy aims to quantify every variable in the intricate world of influencer marketing, offering a comprehensive suite capable of tracking metrics across Twitter, Instagram, and YouTube. Designed to meet the diverse needs of influencers and brands alike, Viral Pitch makes influencer knowledge accessible to the public and brands, presenting complex data in a simple, understandable format. A journey where transparency, user-friendliness, and a commitment to measurement redefine the influencer marketing landscape. Viral Pitch, which brings clarity to the complexity of influence. Viral Pitch driving innovation and growth in influencer marketing

    Indiantelevision.com spoke with Viral Pitch founder Sumit Gupta

    Viral Pitch driving innovation and growth in influencer marketing.

    Viral Pitch is reshaping the landscape of influencer marketing by pioneering innovative tools that redefine the discovery process. Our world’s first self-serve influencer advertising platform introduces groundbreaking search options—from content types to specialized rates—enabling brands to identify influencers aligned with their persona & objective swiftly. We’re not just in the influencer marketing space; we’re revolutionizing it, making it more accessible, efficient, and tailored to each brand’s unique requirements.

    On describing the company, its culture, and the values that you have fostered

    At Viral Pitch, Our culture is committed to empowerment, creativity, and cooperation. We cultivate an environment in which creativity thrives and ideas are embraced with open arms. Our principles emphasize honesty, adaptability, and an unwavering pursuit of excellence. We are working together to create a culture that not only drives our success but also fosters the development of every team member.

    On the most significant accomplishment or milestone for the company so far

    The most significant accomplishment for Viral Pitch has undoubtedly been the successful launch of our influencer signups via Instagram and YouTube APIs. What initially seemed like a feature has evolved into the very essence of Viral Pitch—a pioneering Influencer Marketing Platform.

    In just six months since the launch, we’ve earned the trust of over 50,000 influencers who have willingly shared their private insights, including impressions, reach, story views, follower demographics, age, and location. This accomplishment solidifies our position as the largest self-serve influencer marketing platform, providing real and direct data sourced from Social Media Platforms.

    This achievement wouldn’t have been possible without the unwavering trust and support of our incredible creator community. This milestone not only reflects our progress but also emphasizes our commitment to innovation and excellence in the realm of influencer marketing.

    On measuring success for yourself and the company

    Success for us is a fusion of user satisfaction and platform evolution. We measure success not just by numbers but by the impact we create for brands and influencers. Continuous improvement and adaptability to the ever-changing market dynamics are key metrics in our success story.

    I gauge success on both personal and organisational levels through various metrics. I find success in the impact we create within the industry, the value we provide to clients, and the growth of our platform. On a company level, key performance indicators (KPIs) such as campaign engagement, reach, and client satisfaction contribute to our success measurement. Ultimately, our success is reflected in the positive outcomes we generate for influencers, brands, and the overall ecosystem we operate in.

    On the recognising influencer marketing as a strategy.

    Collaborative marketing, when effectively executed by brands, creates a symbiotic relationship with influencers. By aligning values and goals, brands and influencers amplify each other’s reach, creating a win-win scenario for both parties. One of the primary benefits of influencer marketing is the ability to expand the reach of both the brand and the influencer. Influencers typically have dedicated and engaged followers, and by collaborating, the brand gains access to this audience, while the influencer benefits from exposure to the brand’s audience.

    On IoT and AI boosting influencer marketing

    IoT and AI are propelling influencer marketing by enhancing targeting precision. With data-driven insights and smart algorithms, brands can identify influencers whose audience aligns perfectly with their product or service, ensuring maximum impact. The integration of IoT and AI in influencer marketing enables brands to move beyond broad demographics and engage in highly targeted, data-driven campaigns. This not only enhances the effectiveness of influencer marketing but also ensures that brands can adapt to the ever-changing landscape of consumer preferences. AI algorithms assist in identifying the most appropriate influencers based on target audience demographics, interaction habits, and content relevance. The incorporation of AI improves the efficiency, scalability, and overall success of influencer marketing operations.

  • Naturtint, Boldify, and Estate: IOSPL’s eco-conscious International Beauty Brands make their debut in India

    Naturtint, Boldify, and Estate: IOSPL’s eco-conscious International Beauty Brands make their debut in India

    Mumbai: IOSPL (Infinite Online Shopping Private Limited) the omnichannel partner for global brands in India, has introduced three of its subsidiary brands in the beauty and personal care segment. Naturtint, Boldify, and Estate, in India for the first time and will be their exclusive partner in India. The launch of the three brands in India, which will be taking place at Cosmoprof Mumbai. Here is a brief about the three newcomers to the vast Indian beauty and personal care market.

    Naturtint: Healthy, youthful, shiny tresses are something we all want and what if you could get just that without putting your health and the environment at risk? Naturtint, a trailblazer in the hair colour segment, enables you to achieve this with its products that are ammonia, resorcinol, parabens, cocamide DEA, silicones, paraffin, mineral oils, SLS and artificial fragrances free. The brand stands out with its pioneering commitment to excellence, becoming the first USDA-certified Bio-based hair colour line in 2021. The highest rated coloration by American consumers in 2017, 2018, 2019 and 2020 on Amazon, Naturtint sells in more than 30 countries worldwide. Symbolising a legacy of more than 30 years, Naturtint reflects quality and scientific innovation.

    Bolidfy: Thick, luscious hair is always envied and longed for, right? Offering hair care that is rooted in celebrating you just as you are, Boldify caters to individuals looking for hassle-free, safe solutions to thinning hair. Prioritising superior quality, Boldify uses plant-based fibres in its products to give users a seamless, real-hair-like finish. Its hairline powder and hair thickening fibres boast a unique blend of ingredients that create a water-resistant, conditioning formula that is mess-free and effective.

    Estate Cosmetics: A Canadian sensation redefining ethical beauty, Estate Cosmetics offers an array of high-quality, pigmented, budget-friendly, vegan, and cruelty-free cosmetics. With an unwavering commitment to building a kinder, cleaner world, estate cosmetics crafts luxurious products sans the premium price tag, making beauty affordable and accessible to everyone, reflecting its motto – beauty without boundaries. The brand’s products are formulated with a unique blend of ethically sourced botanicals with an emphasis on Indie ingredients, bringing a harmonious fusion of tradition and modern trends.

    Commenting on the launch of the brands in India, IOSPL Founder Bimal Thakkar said, “As IOSPL expands its footprint in the ever-evolving Indian beauty and personal care market, we are thrilled to introduce Naturtint, Boldify, and Estate Cosmetics to discerning consumers seeking sustainable, cruelty-free options. Our commitment to offering innovative, eco-conscious brands aligns with evolving consumer preferences for ethical and safe beauty solutions. We look forward to leveraging the opportunities these brands bring, empowering individuals to embrace beauty with responsibility and without compromise.”

    “We at Naturtint, are excited to bring our pioneering, ammonia-free permanent hair colour formulations to the discerning consumers of India. Our commitment to crafting sustainable, cruelty-free solutions resonates with those seeking vibrant, healthy hair without compromising on quality or the environment. As we step into the Indian market, we’re dedicated to offering a spectrum of shades that embody both innovation and nature’s beauty, empowering individuals to express themselves authentically and responsibly,” added Naturtint spokesperson global marketing head Karishma Jeswani.

    Further Boldify Marketing Head India Himadri commented, “Boldify is proud to introduce its revolutionary animal test free & vegan hair solutions to India providing a seamless, natural finish for those seeking thicker, fuller hair. Our commitment to quality, convenience, and safety resonates with individuals embracing their unique beauty. We’re excited to offer effective, mess-free hair care that celebrates individuality without compromise. The brand is developed with eminent hairstylists with only 3 ingredients.”

    Estate Cosmetics President Gurmeet Tagore said, “We are thrilled to embark on this incredible journey as Estate Cosmetics makes its debut in India, marking a significant milestone for our brand. Partnering with IOSPL for our launch at Cosmoprof Mumbai signifies a meaningful collaboration that aligns with our ethos of redefining ethical beauty. At Estate Cosmetics, our mission extends far beyond makeup; it’s about advocating for positive change and embracing diversity. We take immense pride in offering high-quality, pigmented products that celebrate individuality while remaining cruelty-free and vegan. As we make our mark in India, we are excited to witness the collective impact we can make together.”

  • ASICS the Japanese sportswear brand launched the limited-edition merchandise for Tata Mumbai Marathon 2024

    ASICS the Japanese sportswear brand launched the limited-edition merchandise for Tata Mumbai Marathon 2024

    Mumbai: ASICS the Japanese sportswear brand launched the limited-edition merchandise for Tata Mumbai Marathon 2024. ASICS brand athlete Rohan Bopanna along with actress & avid runner Gul Panag unveiled the new collection at ASICS store on Linking Road in Mumbai.

    The vibrant design of this collection by ASICS conveys a strong story of energy, persistence and passion for running. The Gel Kayano™ 30 limited edition shoes are designed with a unique blend of colours like electric blue/aquarium for men and white sun coral for women to appeal to both male and female runners.

    The specially crafted GEL-KAYANOTM 30 running shoe has Mumbai 2024 emblazoned on the side. The shoe provides maximum comfort and style reflecting Mumbai’s colourful culture. The GEL-KAYANOTM 30 shoes are equipped with advanced features like a 4D guidance system for stability and FF BLASTTM PLUS ECO cushioning for softness the shoes aim to energise runner’s every stride of their run.

    The limited-edition race day t-shirt design shows the circular pattern that encapsulates the spirit of unity via the “Enso” motif from Japanese traditions. It is crafted in seven symbolic colours denoting various facets of life, the collection aims to bring all marathon participants together in a harmonious cooperation towards a shared goal. The t-shirt and shoe bring out the complete essence of the city of Mumbai and will connect and bond well with the runners of Tata Mumbai Marathon 2024.

    ASICS India and South ASIA managing director Rajat Khurana said, “We are delighted to have Rohan Bopanna and Gul Panag on board to reveal our official merchandise for the Tata Mumbai Marathon 2024. Inspired by the dynamic energy of this city and event, our goal is to design apparel that empower athletes at every skill level to unleash their complete potential. This collection is a testament to our dedication in fostering a commitment to help individuals achieve their athletic goals.”

    Commenting on the event, ASICS brand athlete Rohan Bopanna said, “I am glad to be a part of this special day being a Brand Athlete for ASICS India and unveiling the official merchandise for the Tata Mumbai Marathon 2024 is truly special. As an athlete, I believe having the innovatively designed gear that seamlessly blends style with high performance is paramount. These specially crafted GEL-KAYANOTM 30 shoe and t-shirt perfectly captures the vibrant energy of the city.”

    Procam International managing director Anil Singh said, “ASICS has been a longstanding partner of the Tata Mumbai Marathon and the Procam family. They have continuously set new benchmarks with top-of-the-line event merchandise which are highly sought after by our participants. As we gear up for the 19 edition of the Tata Mumbai Marathon, here’s a race filled with inspiration, determination and the beating heart of India in every step #HarDilMumbai.”

    The TATA Mumbai Marathon 2024, is a world athletics gold label road race and will be hosted on Sunday 21 January 2024.The event will be flagged off from the historic Chhatrapati Shivaji Maharaj Terminal.