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Category: MAM

  • OBEETEE unveils ‘Mosaic’ collection: Artistry woven into handcrafted rugs

    OBEETEE unveils ‘Mosaic’ collection: Artistry woven into handcrafted rugs

    Mumbai: OBEETEE, a name identical to unparalleled craftsmanship and innovation in luxury carpeting, proudly introduces its latest masterpiece – the ‘Mosaic’ collection. This assortment of handcrafted rugs serves as a tribute to the multifaceted essence of India, summarizing its diverse landscapes and architectural wonders through a harmonious blend of vibrant colours and captivating textures.

    ‘Mosaic’ transcends the typical boundaries of design collections, drawing inspiration from a variety of elements that embellish our world. From abstract representations of architecture to complicated geometrics and the serene beauty of landscapes, this collection captures the often-overlooked beauty that surrounds us. Each thoroughly woven thread in these rugs represents tales of exploration and admiration for the hidden marvels that enrich our lives.

    Ar. Shripal Munshi, the creative force behind ‘Mosaic,’ describes it as a culmination of his design journey, highlighting, “This collection is a celebration of the elements we encounter daily but often fail to appreciate – the allure of architecture, the grace of landscapes, and the elegance of geometrics. Collaborating with OBEETEE Carpets has been a rewarding experience; their commitment to exquisite craftsmanship perfectly aligns with the vision of this collection. The skilled weavers have poured their expertise into bringing ‘Mosaic’ to life, infusing it with the soulful essence of our diverse and captivating country. It’s more than just a meticulously crafted collection; it’s an invitation for homeowners to infuse their spaces with the essence and spirit of India.”

    OBEETEE Carpets Retail CEO Angelique Dhama expresses immense pride in presenting the ‘Mosaic’ collection to a tasteful clientele. She states, “This collection seamlessly marries global architectural inspirations, offering a unique opportunity to showcase the often-overlooked elements that surround us. Each rug in ‘Mosaic’ is not merely a carpet but a portal inviting the unexplored facets of the world into the very heart of one’s home.”

    ‘Mosaic’ stands as a testament to OBEETEE’s unwavering commitment to exquisite craftsmanship and innovation, providing homeowners with a rare chance to adorn their spaces with the spirit and diversity of India’s enchanting beauty.

  • Worried about your OOTD for the next job interview – Nail the look with Jockey

    Worried about your OOTD for the next job interview – Nail the look with Jockey

    Mumbai: Are you preparing yourself for a brand-new job interview? Well, we suggest you start with your CV and then, move on to your outfit.

    Yes, your outfit!

    Like it or not, your first impression can be a dealbreaker. Plus, your attire should complement rather than distract from the real focus of your interview. So, while you prepare yourself and your resume, let us help you select pieces that will get you one step closer to your dream job. Shall we begin?

    Polo T-shirt

    Polo T-shirts for men and women are versatile pieces of clothing that can look just as great in formal events as they do in casual settings. The secret is to know how or what complements these tees.

    So, in your upcoming job interview, opt for a polo t-shirt and pair it with your favourite trousers or chinos. You can also try to team it up with a blazer or coat to get a polished look. This outfit will not only make you look presentable but also convey that you are serious about the job.

    All Day Pants

    Want to look professional and very put together, while also feeling super comfortable? Well, we’ve got just the thing you need! Jockey’s All Day Pants for men and women offer a blend of comfort, and style to those who don’t like to settle for anything ordinary.

    Made from Rayon Polyester Elastane stretch fabric that gives extra freedom and stretchability, these bottom-wear styles are crafted to keep you hustling, moving and reaching toward your goals.

    Leisure Jeans

    If you have applied for a job in a start-up company, or even for a creative role, you can dress in a semi-casual outfit that looks and feels comfortable.  

    A good example here would be Jockey’s Leisure Jeans for men that are incredibly tailored to fit your body and give you a very chic look. When teamed with a round-neck t-shirt and layered with a casual jacket or blazer, this outfit will make you look both professional and confident.

    Jeggings

    Unlike most other Jeggings, Jockey’s slim-fit Jeggings with pockets are excellently crafted to give you a solid, no-fail look. If you do not want to wear your usual denim, you must go with these that can easily be teamed with Western as well as Indian tops.

    These high-quality jeggings are made from super combed cotton-rich elastane stretch fabric that stretches with you, and an ultrasoft and durable waistband that doesn’t leave any marks behind and sits comfortably on your body. So, no matter how long it takes for the interview to end, you know you’ll ace it comfortably.

    Remember, dressing professionally can help you show recruiters that you take the interview seriously. So, dress up and show up in Jockey, after all – Nothing Fits Better!

     

  • ‘Mumbai Festival 2024’ is gearing up to be a celebration of unity, culture

    ‘Mumbai Festival 2024’ is gearing up to be a celebration of unity, culture

    Mumbai: The much-anticipated ‘Mumbai Festival 2024’ is gearing up to celebrate unity, culture, and diversity with the strategic collaborations of two prestigious events – the Mumbai Marathon and Kala Ghoda Arts Festival. The directorate of tourism, Government of Maharashtra, proudly announce these partnerships, elevating the festival to new heights and ensuring a cultural extravaganza like never before.

    The Mumbai Festival also welcomed Happy Streets; Yoga By The Bay; and Aarogyam Kidzathon onboard which are set to be integral parts of the festival as collaborative events. Besides this, one of the partners will be co – curating an exhibition on the memories of Mumbai seen through the lens of photographers over the years.

    The Mumbai Festival 2024, scheduled from January 20 to 28 January 2024, is set to captivate the heart of Mumbai with a blend of festivities by strategic partnerships with the Mumbai Marathon and Kala Ghoda Arts Festival. These collaborations bring together the spirit of athleticism and the vibrancy of the arts, promising a good experience for Mumbaikars and visitors alike. Department of tourism has entrusted Wizcraft Entertainment Agency pvt ltd. to conceptualise and manage the Mumbai festival.  

    Speaking on this occasion, Government of Maharashtra, Hon’ble Minister of Tourism Shri Girish Mahajan said, “Mumbai Festival 2024 is being organised by the Government of Maharashtra, to celebrate different facets of Mumbai. The festival brings together a set of experiences and initiatives that highlight the Mumbaikars’ spirit and the city’s rich historical and cultural heritage.”

    “The festival aims to boost tourism, cultivate development and inclusiveness, and discover new opportunities and avenues in the industry. Mumbai Festival 2024 isn’t just an event; it’s a transformative experience, poised to be one of the biggest annual festivals that India has ever witnessed. We urge everyone to join as this festival is a tribute to Mumbai capturing the essence of Mumbaikars’ indomitable spirit, delving into its rich historical heritage and embraces every facet that defines this dynamic city”, He added.

    Mumbai Festival Advisory Committee chairperson Anand Mahindra highlighted, “Mumbai Festival 2024 is envisaged to be an extravagant festivity that emphasises immersive experiences, highlights the essence of Mumbai, and will bring people together, as our theme rightly highlights ‘Everyone’s Invited.’ Through the Mumbai Festival, everyone will witness the unique celebration through multiple events amalgamating art, culture, sports, fashion, and more. This festival isn’t just an event; it promises unparalleled joy, making it the pinnacle of festivities for all revelers in attendance.”

    As a cornerstone of fitness and community engagement, the Mumbai Marathon perfectly aligns with the theme of ‘Everyone’s Invited’ at the Mumbai Festival 2024. A synonymous name in Mumbai’s cultural landscape, the Kala Ghoda Arts Festival will contribute its artistic charm to the Mumbai Festival 2024.

    In addition to the Mumbai Marathon and Kala Ghoda Arts Festival, the Mumbai Festival 2024 features an array of activities including cultural events, a Music Fest, Maha Mumbai Expo, Cinema and Beach Fests, a Movie competition, Cricket Clinic, Start-up fest, and more. Distinctive collaborations like “Mumbai Walks” and the SHOP & WIN Festival add unique elements, honouring Mumbai’s unsung heroes and offering exciting prizes.

  • Jos Alukkas unveils Winter Delight Diamond Festival

    Jos Alukkas unveils Winter Delight Diamond Festival

    Mumbai: Jos Alukkas kicks off the Winter Delight Diamond Festival, an extravagant celebration gracing their showrooms across Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, and Puducherry. The festival is a grand spectacle showcasing an extensive and exquisite collection of diamonds, capturing the essence of elegance and brilliance.

    At the heart of this festival are captivating offers designed to delight customers. Those purchasing diamonds valued at Rs 50,000 or more will be gifted a complimentary gold coin, adding an extra sparkle to their purchase. Additionally, there’s a discount of up to 25 per cent on diamond jewellery and a seven per cent discount on platinum.

    Notably, Jos Alukkas allows customers to exchange their old gold for stunning diamond jewellery, ensuring associated benefits and advantages.

    The Diamond Festival signifies Jos Alukkas’ ushering in the New Year, symbolizing a fresh start and unveiling a splendid new assortment of diamond collections at the Winter Delight Diamond Festival,” stated Chairman Jos Alukka.

    The standout attraction of this festival is the newly introduced premium diamond collection, ‘Nityara.’
     

  • Zimero Sweetens the Scene: Delhi’s Exquisite Ice Cream Brand Takes Center Stage

    Zimero Sweetens the Scene: Delhi’s Exquisite Ice Cream Brand Takes Center Stage

    Mumbai: Zimero has established itself as the trending destination for ice creams, promising a unique and indulgent experience for connoisseurs of fine desserts.

    One of Delhi’s best ice cream brands, its unique ice creams have been thoughtfully crafted to showcase a harmonious blend of bold and new traditional and international flavours. Zimero’s portfolio stands out for its distinctive flavours, which include South Indian Filter Coffee, Ghana Dark Chocolate, Triple Berry Bomb and Bourbon Brownie Bash, in addition to internationally inspired flavours like Strawberry Cheesecake Snowstorm, Red Velvet Cape, and Belgian Chocolate Overdose.

    “One of the hallmarks of Zimero’s approach is our unwavering commitment to quality,” said Zimero the owner Shuchi Jain. She added, “We believe in giving our customers an authentic and very unique ice cream experience, and we aim to keep it as natural as possible.” The ice creams are expertly made with dairy as the main ingredient, with an intentional focus on abandoning artificial colours and flavours. Zimero uses little to no preservatives to protect its exceptional taste while upholding its commitment to staying natural. Recognising the diverse tastes of today’s consumers, Zimero also offers gluten-free, 100 per cent vegetarian, vegan, and sugar-free options, as well as curating flavours made with jaggery as an alternative to sugar. “One can have our ice creams even when they are following a vrat or a traditional fast,” Shuchi stated. “Ice cream is meant to be enjoyed on all occasions, and we wish to make ours the best option for everyone,” she continued.

    In addition to the bold ice cream selection, Zimero also prides itself on offering a carefully curated selection of sauces, including delectable choices like maple, vanilla, chocolate, and caramel, all of which are intended to take the ice cream experience to new heights. Its ice creams and sauces are available for purchase through its online platform. Providing gourmet quality offerings, Zimero remains dedicated to providing affordability and accessibility to a broad range of consumers.

  • Wahter is launching Desh ka Pani at an unprecedented MRP of Rs 1

    Wahter is launching Desh ka Pani at an unprecedented MRP of Rs 1

    Mumbai: Wahter the brainchild of founders Amitt and Kashiish A Nenwani is set to transform the packaged water industry in India. With its innovative approach to providing clean, premium-quality drinking water at low price of just Re. 1 per bottle, Wahter is not only addressing the need for clean water but is also making a powerful statement about fairness and accessibility.

    Additionally, the company is providing brands with an impactful advertising medium for the first time in the country, where they are not only visible to a larger audience but can also measure the impact of the reach and impact through Wahter’s proprietary tech. Renowned industry leaders including Anant Goel, Anuj Tejpal and many others have endorsed the initiative.

    Sorted CEO and founder Anant Goel said, “I think Wahter is a wonderful concept, something that I would definitely love my brand to be on. It’s almost like an essential space, it’s an amazing placement and right in the hands of the consumer,” Goel was earlier the CEO of Milkbasket.

    OYO VP – Global Revenue & Marketing Anuj Tejpal said “Quenching my thirst with “Wahter” is not just refreshing, it’s a style statement too! Proudly made-in-India, these water bottles redefine style, allowing businesses to showcase their identity with every sip and reach the last mile. Wahter is a testament to innovation. Elevate your brand with every sip — staying hydrated has never looked this good! Cheers to hydration and the “Wahter” team,”

    Wahter’s MRP is just Rs 1 for a 250mL bottle, and Rs 2 for a 500mL bottle which makes it very economical for all categories of consumers. Demonstrating a commitment to sustainability, Wahter uses fully recyclable bottles. Wahter will be available everywhere — from a paan shop, all the way to flights. The problem of clean accessible drinking water is very old, but Wahter will solve this once and for all.

    Wahter Co-founder Amitt Nenwani succinctly put it said, “Our vision for Wahter goes beyond just providing clean, affordable water. We are committed to creating a sustainable and impactful medium for brands to communicate with their audiences, while also contributing to the larger mission of making water accessible to all. Wahter is not just a product; it is a statement of fairness, sustainability, and accessibility.”

    Wahter is a part of the esteemed Shiva Group portfolio. Shiva Group was founded by visionary leader Er. Shiv Kumar Nenwani in 1987. Wahter is not just a beverage company.

    The company has also launched a tech-based platform that is redefining conventional advertising and through which advertisers can customise their marketing plans. Advertisers can choose their target market based on pin codes and further narrow it down to specific serviceable spaces where their audience is present like corporate offices, carts, strollers and even airlines.

    Advertisers can then use the user-friendly Wahter app to create an account for themselves, upload their brand’s design and integrate it with the label’s template and view how the finished product will look from a 360 degree perspective. They can also create new orders and track it.

    Using the geo-tagging feature on the dashboard, advertisers can get a report with several parameters such as order history, status of the live orders, and view the exact location of the bottles being distributed through various distribution channels, on a handy online map. Through geographic tracking and demographic analysis of customers, brands can develop tailored strategies that resonate with their target audience.

    Wahter’s distribution network is comprehensive and designed to ensure widespread availability. The company’s branded water bottles will be available at hypermarkets, on Wahter carts and strollers, and in mom and pop shops across the NCR (to be subsequently launched pan-India). This strategic distribution plan ensures that Wahter’s mission to provide affordable, clean water reaches every corner of the country.

  • Faasos launches an all-new range of Shawarma

    Faasos launches an all-new range of Shawarma

    Mumbai: The flagship wrap brand by Rebel Foods, the internet restaurant, Faasos, steps up its game with the launch of an all-new Sharama range. Already making waves across 335 locations in over 75 cities, Faasos’ Shawarma is pegged to be more than a dish but an emotion-binding food enthusiast nationwide. This launch establishes Faasos as the biggest Shawarma player in the country, introducing a line of eight extraordinary Shawarma variants, each promising a seared, smoked, and sizzling experience. These new variants include Classic Peppy Chicken, Special Smoky Chicken, Sizzled Falafel, Paneer Tikka to name a few.

    Some of the new variants include:

    Classic Peppy Chicken Shawarma- Wrap your taste buds around warm kuboos or rumali roti with spiced chicken, creamy hummus, garlic mayo, pickled veggies, and french fries. You don’t need a genie to satisfy this food craving!

    Special Smoky Chicken Shawarma- Brace yourself for a Mediterranean treat inside warm kuboos or rumali roti, loaded with juicy, marinated grilled chicken, velvety hummus, garlic mayo and french fries!

    Sizzled Falafel Shawarma- Experience Turkish magic wrapped in warm kuboos, with loaded toppings of crispy fried falafels, garlic mayo, creamy hummus, french fries and pickled veggies inside.

    Paneer Tikka Shawarma- Your Lebanese cravings have met their match! Bite into paneer shawarma wrapped in warm kuboos, loaded inside with marinated paneer tikka, garlic mayo, hummus, french fries, pickled veggies and cabbage!

    Building on this excitement, Faasos has amplified this launch with a Shawarma Fest, between the 11th and 17th of December. This week-long celebration is not just about showcasing the new Shawarma range but is also a customer’s delight raining a multitude of exciting offers every day.

    Rebel Foods Vice President of Marketing Pragati Dalal said, “At Faasos, we take pride in our commitment to innovation and exceeding expectations. We understand that indulging in the same meals over and over can be boring. The vast variety of flavours and options that come with Faasos wraps is the perfect solution to this problem. With this new range of Shawarmas, especially with the New Year celebrations approaching, we are elevating this festive spirit with more delightful food options to choose from. This launch also marks another milestone in the brand’s journey to reach new customers with unparalleled culinary experiences, making every meal memorable.”

    Known for its quirky campaigns, Faasos will continue to engage with customers with multiple activities during the Shawarma Fest. In major cities, vox pop creators in collaboration with Faasos, will adorn as Arab sheikhs, taking to the streets, and transforming everyday locations into hubs of excitement and engagement. The idea behind the approach is to blend entertainment with education, making every interaction with the public an opportunity to share the joy and some delicious Shawarma.

    Customers can order the new Shawarmas from the Faasos app, EatSure app and web, and other food aggregators.

  • DigiStreet Media secures digital mandate for Padmini VNA Mechatronics Ltd

    DigiStreet Media secures digital mandate for Padmini VNA Mechatronics Ltd

    Mumbai: DigiStreet Media announces the acquisition of the digital mandate for Padmini VNA Mechatronics Ltd. along with PV Clean Mobility Technologies’ (a part of Padmini VNA Mechatronics), distinguished leaders in the automotive industry. This strategic collaboration marks a significant step forward for both companies in enhancing their digital presence and reaching a broader audience.

    As a renowned name in the field, Padmini VNA Mechatronics Ltd has consistently demonstrated innovation and excellence in the industry. With a commitment to delivering high-quality products, the brand has earned the trust of customers globally. The partnership with DigiStreet Media is poised to elevate the brand’s digital outreach through out-of-the-box communications, aligning with the company’s vision for continued growth and market leadership.

    Commenting on the collaboration,  DigiStreet Media chief operating officer Kavish Arora expressed his enthusiasm for working with Padmini VNA Mechatronics Ltd. He stated, “We are thrilled to partner with Padmini VNA Mechatronics Ltd, a brand synonymous with innovation and precision in the automotive industry. Our team at DigiStreet Media is geared up to leverage our digital expertise to amplify Padmini VNA’s online presence, engage its audience, and drive digital success. This collaboration reflects our commitment to delivering impactful digital strategies that resonate with the goals of our esteemed clients.”

    Padmini VNA Mechatronics Ltd manager corporate communications Sachin Chaudhary also shared his thoughts on this strategic partnership. “In today’s fast-paced digital landscape, having a robust online presence is important for connecting with our audience and staying ahead in the competitive automotive market. We are delighted to join forces with DigiStreet Media for creativity and innovative digital solutions. We look forward to a fruitful partnership with them.”

    “We’re thrilled to have been selected as the digital marketing partner for Padmini VNA,” expressed DigiStreet CEO and strategist Darpan Sharma. “This partnership offers an incredible chance to utilize our digital marketing knowledge, aiming to propel Padmini VNA towards unprecedented success in the online realm.”

    As DigiStreet Media takes the reins of Padmini VNA Mechatronics Ltd along with PV Clean Mobility Technologies’s (a part of Padmini VNA Mechatronics) digital presence, the brands look forward to reaching new heights in the digital realm while continuing to deliver cutting-edge solutions to its valued customers.

  • DiamondXE and ICICI Bank collaborate to offer exclusive discount on certified lab-grown solitaires

    DiamondXE and ICICI Bank collaborate to offer exclusive discount on certified lab-grown solitaires

    Mumbai: India’s premier exchange for Natural and Lab-Grown diamonds, is excited to announce a strategic collaboration with ICICI Bank, bringing an incredible offer for their customers. Starting from 25th October 2023, customers can avail a flat 5% discount on purchases made through [www.diamondxe.com]. This exclusive offer is applicable only to Certified Loose Natural and Lab-Grown Solitaires, providing an opportunity to own exquisite diamonds at an unbeatable price.

    To avail this offer, ICICI Bank cardholders must visit [www.diamondxe.com] and obtain the Coupon Code “ICICIDXE” from ICICI Bank’s official communication channels or mediums. This offer is valid for ICICI Debit and Credit Card holders. Customers can select their desired Loose Natural & Lab-Grown Solitaire and apply the Coupon Code “ICICIDXE” during the checkout process to enjoy FLAT 5% OFF, with no limits.

    It is to be noted that the offer is not applicable on the purchase of Semi-Mounts (Design your own section), any ready collection, and/or other existing offers. The offer starts on 25th October 2023 and ends on 31st December 2023, providing ample time for customers to take advantage and conveniently buy the diamond of their choice.

    “We are delighted to collaborate with ICICI Bank to offer this exciting discount to our valued customers,” said Mr. Ankit Singh Kimtee, Founder & CEO of DiamondXE. “We are committed to providing the finest diamonds and exceptional value to our customers. This collaboration is a testament to our dedication towards customer satisfaction”, added DiamondXE’s founder chairwoman Deepali Vijay Jain.

     

  • Subeer Bakshi joins Pocket FM as head – people & culture

    Subeer Bakshi joins Pocket FM as head – people & culture

    Mumbai: Audio Series platform Pocket FM announces the appointment of Subeer Bakshi as the head of people & culture. Subeer brings over two decades of international and multi-industry experience to his new role, having previously held key roles in organisations such as Mercer, Aon, Willis Towers Watson and Bajaj Finserv.  

    In his role at Pocket FM, Subeer will spearhead the build out of people process and culture anchors that will enable the hyper-growth of the company. His experience of building high performing teams in fast-growing companies is expected to play a pivotal role in shaping the company’s expansion on a global scale.

    Subeer Bakshi expressed his enthusiasm for the new role saying, “I am excited to join the rocketship that is Pocket FM. Through a series of innovations, it has powered its way through to a promising market opportunity, building a new category in the entertainment landscape. As the company is scaling up globally, I look forward to contributing to its growth by aligning people’s practices to its unique business needs, building on the foundation of an already exceptional team.”

    Prior to this, Subeer was heading talent strategy at PhonePe and contributed to their efforts in scaling the company to become a market leader. At Pocket FM, he will work closely with Co-founder & CEO Rohan Nayak to build the organisation at a global scale.  

    Pocket FM Co- founder and CEO Rohan Nayak said, “Subeer’s extensive background in the people function, building culture and his track record in building strong, collaborative teams make him a valuable addition to our leadership team. We are confident that his expertise will further strengthen our commitment to creating an enabling culture and propel Pocket FM to become an employer of choice”