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Category: MAM

  • WinZO achieves 40 per cent growth in retention rate with Clever Tap

    WinZO achieves 40 per cent growth in retention rate with Clever Tap

    Mumbai: CleverTap, the all-in-one engagement platform announced that mobile gaming platform, WinZO, has achieved 40 per cent growth in retention rate following the CleverTap rollout.

    Founded in 2018, WinZO has over 175 million users, making it the mobile social gaming platform. WinZO hosts more than 100 games across multiple formats in more than a dozen regional languages.

    WinZO provides product value and fosters user retention. The challenge was to quickly analyse data to enhance user retention. CleverTap’s integrated partnership with WinZO’s technology stack, to nurture more robust customer relationships, bolster user engagement, and increase retention rates. Currently WinZO has 5 billion micro in-app transactions every month, and delivers highly personalised experiences to gamers.

    Commenting on development WinZO strategy and growth Angad Sehdev, “In the current highly competitive environment, where users have an abundance of options with numerous apps and brands competing for their attention, our goal is to craft experiences that are highly responsive and based on real-time interactions,”

    He further added, “CleverTap doesn’t just provide data; it equips us with the insights, segmentation, and tools needed to execute swiftly. In this kind of an ecosystem, if you’re not acting on the data in real time, you lose your user base. You need to understand what the user wants before the user has even expressed the need.”

    CleverTap offers comprehensive tracking and analytics, enabling WinZO to gain insights into customer interactions with its products. This real-time feedback on new app updates aids in refining rollout strategies.

    CleverTap chief revenue officer Sidharth Pisharoti said, “Customer retention has always been at the heart of everything we do at CleverTap, and we’re thrilled to have helped WinZO increase their retention rates by 40%. It’s been an immense pleasure working with WinZO over the last 5 years. Today, they are one of India’s largest mobile gaming platforms. This is a result of their deep understanding of customer behavior and the team’s ability to deliver on those expectations. As WinZO embarks on an ambitious journey to expand its user base to 700 million and introduce new gaming formats, CleverTap remains a steadfast partner in this tech-driven gaming revolution.”

  • The Games Fund appoints Raptor PR as the agency of record

    The Games Fund appoints Raptor PR as the agency of record

    Mumbai:  Raptor PR, the B2B tech PR agency for the global video games industry, today announces that it has been appointed as the global agency of record for The Games Fund, a specialist early-stage VC fund that invests in innovative video game developers and game tech companies.

    With offices in New York and Cyprus, The Games Fund boasts a team of experienced gaming experts and rising stars in the industry who are passionate about identifying and supporting the next generation of game-makers and innovators. The firm’s investment portfolio comprises a diverse range of exciting fast-growth companies including KEK, Layer.ai, Jarvi Games, and Red Rover Interactive.

    Raptor PR is deploying an integrated global communications strategy, delivering a high-impact campaign to effectively support The Games Fund’s business objectives and core value proposition, targeting verticals such as business, technology, institutional investors, and the games industry.

    The Games Fund co-founder and general partner Maria Kochmola commented:

    “We are excited to announce our partnership with Raptor PR, which has a widespread reputation for deep understanding and expertise in the global video game industry. We believe this partnership will enhance awareness of The Games Fund as a leading gaming VC as we deploy the next phase of our investment strategy.”

    Raptor PR founder and CEO Rana Rahman commented:

    “The Games Fund is deservedly recognised by those in the know as one of the very best specialist gaming VC firms. Their innate ability to identify and nurture emerging ideas in emerging regions provides opportunities for talent that might otherwise not get the support it deserves. We’re committed to working closely with the TGF team to enhance their visibility and influence in the gaming ecosystem and beyond.”

    The Games Fund’s appointment of Raptor PR follows a successful year of key account wins including ZBD, SuperScale, Zibra AI, Midjiwan and Ultra, and the recent appointment of Clare Wimalasundera as Associate Director.

  • India’s digital media: $12B to $36B by 2030, driven by OTT, gaming, ads – Redseer

    India’s digital media: $12B to $36B by 2030, driven by OTT, gaming, ads – Redseer

    Mumbai: India’s current landscape of Internet users is dominated by a 450-500 million strong cohort of explorers, followed by 300-320 million transactors and 35-40 million mature users. Redseer’s Research estimates that India’s volume of mature users will outpace that of the USA by 2030 as the digital media and entertainment landscape, which is currently valued at US$ 12 bn, will triple in size. Non–Real Money Gaming (Non-RMG) and the rise of OTT across audio and video are among the contributors to the sector’s current growth trajectory despite the slowdown in digital ad spending and regulatory changes affecting the RMG space.

    As the sector looks to chart its way forward, three key factors will prove to be critical to its growth: a) the continued increase of paid users across OTT video, audio and gaming, b) the rise of regional content, c) the growing share of digital ad spend across new-age and traditional brands. The following are a few important trends that have taken over the Indian Digital Media and Entertainment (M&E) landscape in the last two years.

    OTT Video, OTT Audio, RMG and non-RMG gaming saw a rise in paid users and expanding Average Revenue Per Paying Users (ARPPU)

    In FY23 alone, the media and entertainment landscape saw accelerated growth in the paid user base and in turn the Average Revenue Per Paying Users (ARPPU). Across M&E segments, paid user growth went up to 90% in FY23. Subscription bundling, low-cost packs, micro-payment and pay-per-views were the key factors propelling this growth. However, the sector continues to face significant challenges regarding higher Customer Acquisition Costs (CAC) and low user retention. Finding creative solutions to overcome these challenges will place the sector on the path toward profitability in the next 3-5 years. Typically, it takes 2 years for OTT Video platforms to break even on CACs for individual customers. Long-term solutions such as innovative monetization models, localized and regional content for Tier-2+ demographics, and models such as keeping the first episode of original properties free could work in the favor of OTT platforms.

    Audio series and Audiobooks draw in more paying users for the OTT Audio sector

    Leading players in India’s Audio series and Audiobooks grew ~9X in FY2022-23 fueled by a growth in paid users, engaging content with immersive experiences as well as sachet payment options. The increased supply of both immersive entertainment and non-entertainment regional content and the competitive price points of subscription models can be credited to the growth of the audiobook category.

    The rise of core gaming, eSports and live streaming places India’s gaming industry in good stead

    India is currently looking at a 150 Mn-strong community of mid-core/ core gamers in 2023 alone, a significant portion of which have graduated from casual gameplay. With components such as in-gaming payments opening access to costumes and accessories, the gaming segment is seeing ~40% paid user penetration. The levelling up of gamers from casual to mature gaming is also spurring an increase in the viewership of live streams and has opened multiple possibilities for the development of a vibrant domestic eSporting ecosystem. 2022 saw Nodwin Gaming, a leading eSports organizer, conduct a one-of-its-kind eSporting tournament ‘Battlegrounds Mobile India (BGMI) Masters Series’ which was live-streamed on a mainstream TV channel.

    Short-form video platforms emerge as media of interest for brands for Tier-2+ access and monetisation

    India’s Short-Form Video (SFV) platforms boast a sizeable user base of 250 million, of which 2/3 hail from Tier-2+ cities. ~40 per cent of the use base was also observed to be online transactors thereby providing brands and advertisers with ample scope for monetization, and an unprecedented opportunity to reach out to a larger volume of Tier-2 audiences. Monetization is relatively nascent on Indian SFV platforms and it is currently restricted to ad revenue and influencer marketing.

    The growth of ‘Made for India’ content is oiling the wheels of India’s vibrant digital media and entertainment industry. The increased uptake of core gaming also adds to the sector’s growth potential. Creatively solving the challenges of CAC, user retention and subscriptions can enable the sector to grow exponentially in the years to come. 

  • Domino’s launches a new journey as your joyful companion

    Domino’s launches a new journey as your joyful companion

    Mumbai: Domino’s journey in India, as it unveiled a strikingly vibrant new look, capturing the essence of being more than just a brand – it’s a companion for every joyful moment. This transformation is not just skin-deep; it’s the embodiment of an old friend, reimagined in an exciting new avatar.

    Introducing its dynamic brand campaign, ‘It Happens Only with Pizza’ (IHOP), Domino’s has strategically tapped into the pulse of India’s youth. Across the diverse mosaic of Indian cultures, young people universally find that amidst life’s every tension or celebration, if one gets to eat a good meal, the mood gets further elevated. And what if that meal happens to be a slice of delicious pizza? This insight has shaped Domino’s relaunch – a fresh, youthful, and vivacious persona that resonates with the trends and insights of today’s generation.

    On this occasion, Jubilant FoodWorks Ltd MD & CEO Sameer Khetarpal shared his insights: “While Domino’s is a leader in the pizza category, through ‘It Happens Only with Pizza’, we intend to target consumers’ mindshare to gain and grow share of pizza occasions. Out of 1000 meal occasions in a year, pizza is consumed only thrice. A 360-degree communication, including stores and delivery boxes, brings the experience in an integrated manner, allowing Domino’s to gain a share of occasions in a $51 billion foodservice market, where pizza is just $ one billion.”

    At the heart of this brand revitalization is the IHOP campaign, designed to infuse Domino’s with an energetic and dynamic flair, particularly appealing to Gen Z and young millennials. This initiative forms a cornerstone of Domino’s “Brand Relaunch” campaign, encompassing a fresh packaging design and a comprehensive brand overhaul. The aim is clear: to position Domino’s as the ultimate choice for creating memorable experiences and fostering connections, all centred around the shared love for pizza. Consumers can rest assured, that the Domino’s Pizza they know, and love remains unchanged – it’s the same magical recipe, now wrapped in a more vibrant and youthful presentation.

    Domino’s has also brought alive 3D anamorphic billboards in Delhi for the first time in the QSR industry. This visual spectacle will feature larger-than-life representations of key IHOP moments, mirroring the new packaging design to enhance brand recognition.

    Sandeep Anand, EVP and CMO at Domino’s India, echoed this excitement: “We’re thrilled to embark on this transformative journey with our customers. This evolution reflects our commitment to staying dynamic and relevant, responding to the ever-changing preferences of the youth. This rebranding goes beyond aesthetics; it’s about creating lasting brand memories that resonate with fun, freshness, youthfulness, and vibrancy. Elements like our eye-catching 3D Anamorphic Billboard and our catchy brand anthem are set to create an unprecedented brand recall.”

    This comprehensive activation serves as more than just marketing – it’s a narrative about the unique moments that are elevated by the presence of pizza. Amplified through strategic social media channels, this campaign is designed to maximize engagement and reinforce Domino’s position as the top culinary choice.

  • “At AMO Mobility, we stand at the forefront of the e-vehicle revolution”: AMO’s Sushant Kumar

    “At AMO Mobility, we stand at the forefront of the e-vehicle revolution”: AMO’s Sushant Kumar

    Mumbai: AMO Mobility Solutions Pvt. Ltd. is a Noida-based company founded in 2018 by Mr. Sushant Kumar. The company offers innovative electric mobility solutions and aims to expand e-mobility to mass mobility. Its mission is to create reliable, sustainable, and affordable products and services.

    The company follows an OEM-dealership-sub-dealership-end consumer business model for both B2C and B2B customers. Since its inception, AMO Mobility Solutions Pvt. Ltd. has evolved significantly with the continuous improvement of work culture and a growing number of channel partners. It has achieved year on year growth in volumes, and the AMO network has a 90%+ NPS (Net Promoter Score).

    The company expects to fulfill the expectations of the Indian market and consumers on various parameters. As the electric vehicle awareness increases, the company expects the market to join the revolution and choose AMO. In the EV market’s initial phase, every EV player is looking to evolve and grab the opportunity, and the company believes there is a huge scope to target and grow.

    Indiantelevision.com caught up with Kumar where he shared a lot of inputs on the electric vehicle market and many more…

    Edited excerpts

    On the key features that make AMO Mobility’s EVMs innovative in the electric vehicle market

    At AMO Mobility, we are not just creating electric vehicles; we are crafting a future where e-mobility becomes mass mobility. Our innovative Electric Vehicle Models (EVMs), including a sophisticated lineup of electric scooters and e-bikes, are at the forefront of this revolution. Each EVM highlights our technological excellence, designed to deliver superior performance, robust safety, and longevity. We understand that the journey is as vital as the destination, which is why our rider-focused design prioritizes comfort and user-friendliness, ensuring that every ride is seamless. We are committed to eco-friendly production practices and the sustainable sourcing of raw materials for all our EVMs. This commitment is evident in the rigorous testing protocols, ensuring that we meet the highest standards of quality and reliability of our vehicles. Our green philosophy is not just a part of our business strategy but a true reflection of our dedication to the environment and community. Plus, our partnerships are pivotal in our journey to ensure innovation. By integrating the latest technological advancements into our EVMs, we enhance the electric bike and scooter experience for our customers. We offer comprehensive mobility solutions that resonate with the values of the environmentally conscious consumer. In addition, features, such as extended battery life, intuitive controls, and smart connectivity, align perfectly with our vision to expand e-mobility into mass mobility.  

    On the company ensuring affordability in its electric vehicle offerings compared to traditional vehicles

    At AMO Mobility, we are pioneering affordability in the electric vehicle market, making our electric scooters and e-bikes a cost-competitive alternative to traditional vehicles in India. Our strategic multi-tiered distribution model, which includes partnerships with Original Equipment Manufacturers (OEMs), dealerships, sub-dealerships, and direct engagement with end consumers, allows us to establish a widespread and efficient network. This expansive reach not only helps reduce overhead but also streamlines our supply chain, ensuring that our e-scooters and electric bikes are accessible to a broader demographic. In addition, we are committed to incorporating cost-saving technologies in our e-scooty and e-bike offerings, which help enhance the longevity of our vehicles and minimize maintenance costs. By optimizing the total cost of ownership, we ensure that our e-vehicles are not just affordable at the point of sale but also remain cost-effective throughout their lifecycle. This approach is particularly relevant in the Indian market, which is experiencing a burgeoning demand for economical and sustainable transportation solutions. As a leading e-bike company in India, we leverage these efficiencies to offer a more accessible and sustainable alternative to conventional internal combustion engine scooters and bikes. Our commitment to affordability and sustainability positions us at the forefront of the e-mobility wave, and through our efforts, we are driving forward the nation’s green mobility mission for a cleaner and more sustainable future.

    On AI and machine learning enhancing electric scooter efficiency

    At AMO Mobility, we stand at the forefront of the e-vehicle revolution, integrating Artificial Intelligence and Machine Learning to optimize the performance of our electric scooters. Our e-scooters are crafted with AI algorithms to optimize energy consumption, allowing our riders to enjoy an extended range and superior battery life. This implementation is a significant stride in the electric bike market in India, where our e-bikes are setting new benchmarks for performance and sustainability. We are revolutionizing the industry with our predictive maintenance capabilities powered by Machine Learning. This innovation is a game-changer for electric bike users in India, allowing us to preempt mechanical issues and ensure that each e-bike or e-scooty operates at peak performance. Our route optimization feature, another AI-driven enhancement, is particularly beneficial for navigating the busy streets of India, guiding riders along the most energy-efficient paths, and reshaping the electric scooter landscape in the country. Our e-bikes and electric scooters are personalized to the rider’s behavior, with ML analyzing drive patterns to adjust the e-scooters’ performance to individual riding styles and the varied terrains of India. The smart charging capabilities of our electric bikes ensure that charging is not just efficient but also cost-effective, a vital factor for us as an e-bike company in India. By embracing these advanced technologies, we are not merely contributing to the electric scooter and electric bike sectors in India; we are redefining what it means to be an e-bike company.

    On the impact of online sales channels on India’s EV scooter market

    The advent of online sales channels has significantly transformed India’s EV scooter market, creating a ripple effect of positive changes. These platforms have democratized the purchase of electric scooters, making it possible for brands like us to reach a wider audience, including those in remote locations where traditional dealerships may not be present. This approach has increased the visibility and accessibility of electric scooters and e-bikes across India. Online channels have also introduced a new level of convenience and facilitated informed decision-making for consumers interested in electric vehicles. Prospective buyers can now easily compare different models of e-bikes, and e-scooties, review specifications, and make educated choices based on the available information and specifications. The online marketplace has also spurred competitive pricing and deals for electric scooters in India, benefiting the consumer. The ease of browsing and purchasing an e-scooty or e-bike online, coupled with the convenience of home delivery and availing of after-sales services, has contributed to a surge in sales, indicating a growing acceptance of EVs. For us, online sales channels have provided a platform to showcase our innovative e-vehicles to a tech-savvy audience looking for sustainable and advanced transportation options. The impact of online sales on the electric scooter market in India reflects the evolving consumer behavior and the increasing penetration of digital infrastructure in the automotive sector.

    On plans to expand the reach and accessibility for EVMs in different regions or markets

    Our goal is to extend the reach of our electric scooters and e-bikes well beyond the Indian market, where we have already established a strong presence. We aim to enter new territories, starting with markets sharing close cultural and geographical ties with India to ensure a smooth transition for our efficient e-scooty and e-bike offerings. Thanks to our experience, we understand the nuances that come with new markets, and we are prepared to adapt our business strategies to cater to the unique demands and regulatory requirements of each region. To make AMO Mobility’s EVMs globally accessible, we are also enhancing our online sales channels. This is because we understand that a robust sales platform will not only facilitate the purchase of electric scooters and e-bikes but also help us build a community of eco-conscious riders worldwide. We are committed to innovating and constantly refining our product line to suit the varied needs of different landscapes and consumer preferences. Our goal is to ensure that our electric scooters and bikes remain synonymous with quality, efficiency, and sustainability, and we are here to make a significant impact on global mobility, offering cleaner, smarter, and more accessible transportation solutions for all. Through this approach, we strive to deliver on our mission to create reliable, sustainable, and affordable products and services. 

  • Indian research and insights industry reaches $2.9Bn in FY2023: MRSI

    Indian research and insights industry reaches $2.9Bn in FY2023: MRSI

    Mumbai: India’s apex industry-led market research body, Market Research Society of India (MRSI) has announced the launch of its industry sizing report titled ‘The Indian Research & Insights Industry 2023 Update’. As per the report, India’s market research and insights industry grew by 17.6 per cent in FY2023 reaching USD 2.9 Bn from $2.7 Bn in FY2022. Currently at the third position globally, India’s market research and insights industry is further expected to reach USD 3.4 Bn in 2024.

    With a strong growth trajectory, supported with global confidence, India is considered a talent hub with strong analytics expertise. The growth witnessed aligns with the global research and insights industry, which posted a substantial 12 per cent increase to reach $130 Bn, over $118 Bn in the previous year. Data analytics is the fastest-growing sector of the global insights industry in absolute terms.

    With large project commissions and strategic work being revived, India’s market research industry is well aligned with the Government of India’s Vision-2030 strategy. Custom research and analytics have also fuelled the domestic market to grow by 12%. Analytics business from local clients continues to grow with an increasing focus on combining survey data, client data, and social data to derive insights.

    Speaking on the industry’s growth, Market Research Society of India president Paru Minocha said, “The Indian research and insights industry witnessed another year of significant growth, achieving a substantial size of USD 2.9 Billion. This growth is a testament to India being the focus growth market for companies and the market research industry’s ability to navigate challenges and capitalize on emerging opportunities to enable that growth. In addition, there is global confidence in India as a talent hub and as a market that is pivotal in offering valuable insights and research solutions.”

    Market Research Society of India director general Mitali Chowhan further added, “The growth our sector is undergoing is very encouraging. This has helped maintain us our Global ranking, and infact has moved us up to the third position in the global Market Research & Insights industry. India’s significant capabilities, along with our industry’s ability to adapt effectively to challenges and thrive on both global and domestic fronts is something we can be proud of.”

    The BFSI, FMCG, technology, and healthcare sectors continue to contribute significantly to sectors growth and revenue. Emerging sectors like telecom, electric vehicles, and gaming have seen increased demand for analytics and custom research. While online data collection is gaining traction, traditional methods such as face-to-face interviews remain relevant for their cost competitiveness and ability to provide wider coverage of the Indian consumer.

    The executive summary of The Indian Research & Insights Industry Report 2023 is available to download on https://insight.mrsi.co.in/indian-industry-report/

  • Guest Article: Top 10 reasons why B2B and B2G engagements drive economic growth

    Guest Article: Top 10 reasons why B2B and B2G engagements drive economic growth

    Mumbai: In the dynamic landscape of global commerce, business-to-business (B2B) and business-to-government (B2G) engagements play a pivotal role in fostering economic growth. These collaborations serve as catalysts for innovation, job creation, and overall economic development. As we delve into the intricacies of B2B and B2G interactions, let’s explore the top 10 reasons why these engagements are instrumental in driving economic growth.

    1. Innovation ecosystems:

    B2B and B2G collaborations act as breeding grounds for innovation. When businesses join forces, they bring diverse expertise and resources to the table, fostering an environment conducive to breakthroughs. Likewise, partnerships with government entities amplify innovation by leveraging public resources, research, and infrastructure, resulting in the development of cutting-edge technologies and solutions.

    2. Job creation and skills development:

    B2B and B2G engagements stimulate job creation across various sectors. As businesses expand their operations through collaborations, they require skilled professionals to drive these initiatives. Government partnerships further enhance workforce development programs, ensuring that employees acquire the necessary skills to thrive in an ever-evolving economy.

    3. Infrastructure development:

    Collaborations between businesses and governments often involve large-scale projects that contribute to infrastructure development. Whether it’s constructing smart cities, upgrading transportation networks, or implementing sustainable energy solutions, these projects not only improve the quality of life but also create a demand for goods and services, subsequently fueling economic growth.

    4. Global market access:

    B2B and B2G engagements provide businesses with opportunities to enter new markets, both domestically and internationally. Government partnerships offer a bridge to foreign markets, enabling businesses to expand their reach and diversify revenue streams. This increased market access fosters healthy competition, stimulates economic activity, and contributes to the overall growth of the global economy.

    5. Regulatory support and stability:

    Government collaboration provides businesses with regulatory support and stability, creating an environment conducive to sustained growth. Clear and consistent regulations enable companies to plan and invest with confidence, leading to long-term economic stability. B2B interactions also benefit from regulatory frameworks that facilitate fair competition and ethical business practices.

    6. Research and development funding:

    B2G engagements often involve funding for research and development (R&D) initiatives. Governments recognize the importance of technological advancements and innovation in maintaining global competitiveness. By investing in R&D, both parties contribute to the creation of new products, services, and industries, driving economic growth through increased productivity and competitiveness.

    7. Sustainable practices and corporate social responsibility (CSR):

    B2B and B2G collaborations increasingly emphasize sustainable business practices and corporate social responsibility. Governments are aligning their policies with environmental goals, and businesses are responding by adopting eco-friendly practices. Joint initiatives promote sustainable development, reduce the carbon footprint, and enhance the overall image of both public and private entities.

    8. Data-driven decision-making:

    The digital era has ushered in an age of data-driven decision-making. B2B and B2G collaborations harness the power of data to optimize processes, identify market trends, and make informed decisions. This data-centric approach enhances efficiency, reduces costs, and fosters a culture of continuous improvement, contributing to the economic growth of the involved entities.

    9. Cybersecurity and resilience:

    With the increasing digitization of business and government operations, cybersecurity has become a paramount concern. B2B and B2G collaborations focus on developing robust cybersecurity frameworks to protect sensitive data and critical infrastructure. By addressing these security challenges collectively, businesses and governments contribute to economic resilience and stability.

    10. Public-private partnerships (PPPs):

    Public-private partnerships are a cornerstone of B2B and B2G engagements. These collaborations leverage the strengths of both sectors, pooling resources and expertise to address complex challenges. Whether it’s building essential infrastructure or delivering public services, PPPs create synergies that drive economic growth by efficiently utilizing public and private resources.

    In conclusion, the symbiotic relationship between business and government is a powerful engine for economic growth. B2B and B2G collaborations not only facilitate innovation, job creation, and infrastructure development but also promote sustainability, data-driven decision-making, and resilience. By seamlessly connecting businesses with government entities, Summentor Pro catalyzes economic growth, fostering innovation, job creation, and sustainable development through their event platform.

    As we navigate the evolving landscape of global commerce, recognizing and harnessing the potential of engagements between B2B and B2G sectors is essential for fostering a robust and thriving economy.

    The author of this article is Summentor Pro founder and director Nitika Shahi.

  • AU Small Finance Bank presents ‘Badlaav Humse Hai-Season 2’ powered by Network 18

    AU Small Finance Bank presents ‘Badlaav Humse Hai-Season 2’ powered by Network 18

    Mumbai: In a commendable effort to honour those driving positive change in society, AU Small Finance Bank and Network18 have launched the second season of ‘Badlaav Humse Hai’, an initiative dedicated to showcasing the remarkable humanitarian efforts of India’s lesser-known change makers who are an inspiration to countless individuals.

    Introduced by AU Small Finance Bank (AU SFB) in 2021, the 2 season of ‘Badlaav Humse Hai’, aims to recognise and applaud the endeavours of these unnoticed heroes who have significantly impacted the lives of communities across various regions in India. Noted actor and former Miss India, Gul Panag will be the celebrity champion for change for this initiative and the voice of the campaign.

    In a developing nation like India, where numerous areas, such as employment, education, and healthcare, require ongoing improvements, many change makers have assumed crucial roles in driving these changes. These unsung heroes have been instrumental in catalysing transformative and inspirational shifts. With unwavering determination and a relentless pursuit of positive change for the greater good, these change makers exemplify social responsibility through their actions and turn their ideas into reality. Given the rapid pace of societal evolution today, there is an increasing need for more individuals who challenge conventional norms and devise solutions to address social and environmental challenges.  

    Network18 and AU Small Finance Bank have dedicated several decades to their respective fields in pursuit of societal improvement. AU SFB holds the distinction of being India’s largest Small Finance Bank. For 28 years, the financial institution has been empowering numerous changemakers and bolstering their endeavours through financial inclusion and corporate social responsibility (CSR) initiatives in semi-urban and rural regions of India. Similarly, Network18 has taken the lead in driving purpose-driven campaigns aimed at fostering social change and amplifying positive efforts in domains like healthcare, sanitation, education, and the well-being of women and children.

    AU Small Finance Bank founder, MD & CEO Sanjay Agarwal said, “Launching ‘Badlaav Humse Hai’ Season 2 isn’t just a continuation—it’s a testament to the transformative power of collective change. The success of the first season fuelled our commitment to recognize unsung heroes driving social good in our society. Being a first-generation entrepreneur, I firmly believe in the potential of everyone to become successful entrepreneurs, as long as they possess the drive. This belief in inclusivity forms the essence of the ‘Badlaav Humse Hai’ changemaker campaign. At AU SFB, our guiding principle is the commitment to service. We are dedicated to making a positive impact where it is most needed. Through robust processes and financial expertise, we’ve established a sustainable platform that effectively serves customers from all walks of life, ensuring profitability.”

    Network18 CEO – digital & president, corporate strategy Puneet Singhvi remarked, “Network18 is committed to championing purpose-driven initiatives, and we continue on this path with the second season of our ‘Badlaav Humse Hai’ campaign, shining a spotlight on the stories of changemakers across India and felicitating their zeal towards embracing meaningful causes. We extend our gratitude to AU Small Finance Bank for their continual support in this endeavour. Our mutual aspiration is to motivate the people of our nation to take inspiration from these changemakers and recognize the substantial impact that small steps can have in bringing about significant change.”

    Promo Links:

    https://x.com/moneycontrolcom/status/1736627355177635963?s=20

    https://www.linkedin.com/feed/update/urn:li:activity:7142392367139000320

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    https://www.facebook.com/moneycontrol/videos/887476072825239/

  • The Moms Co. Mompreneurs Show and Mahila Money Join forces to support Mompreneurs

    The Moms Co. Mompreneurs Show and Mahila Money Join forces to support Mompreneurs

    Mumbai: The Moms Co Mompreneurs Show and Mahila Money announce a collaboration aimed at supporting the participants of The Moms Co.’s Mompreneurs Show. This strategic partnership is designed to create an ecosystem fostering empowerment and growth for women entrepreneurs, a cohort beyond the success of the Mompreneurs Show.

    As part of this collaboration, Mahila Money and The Moms Co. Mompreneurs Show, organised a dedicated virtual event for women participants who registered for The Mompreneurs Show providing essential financial education, introducing the participants to the myriad offerings of Mahila Money, ranging from financial knowledge to securing micro-loans, thereby facilitating the scaling of their businesses.

    Good Glamm Group co-founder & Good Community CEO Naiyya Saggi shared, “When we set up The Moms Co. Mompreneurs Show, the idea was to set up the largest nationwide multi-stakeholder initiative to support mom entrepreneurs. With the Partnership with Mahila Money, we are thrilled to extend our support to mompreneurs over and above the platform the show provides. Bringing on Mahila Money ensures we can continue to support mom entrepreneurs with the financial tools and knowledge needed to scale their businesses successfully.”

    Mahila Money founder and chairperson Sairee Chahal said, “This collaboration is not just about productive capital. It is about a collaborative ecosystem to increase success ratio for women entrepreneurs with incubation, community, resources and engagement. It’s a movement to recognize and celebrate the entrepreneurial ambition and energy that women entrepreneurs bring to the table. Through #MompreneurMoneyMoves/#MahilaKnowsMoney, we aim to redefine the narrative around women and money.”

    The highlight of this initiative was a masterclass session on ‘Financial wellness for mompreneurs’, co-presented by Mahila Money X The Moms Co. Mompreneurs Show that aimed to address the unique financial struggles faced by mompreneurs and provide tailored financial support to overcome challenges commonly encountered by entrepreneurs.

    With the campaign #TheMompreneursShowXMahilaMoney, the collaboration takes a bold stance by celebrating the wealth of financial knowledge women already possess and elevates the financial prowess of women, emphasizing that empowerment starts with acknowledging the intelligence they bring to the table.