ITV

Category: MAM

  • Revlon introduces new ‘Colorstay’ top coat

    MUMBAI: Modi Revlon has introduced new Colorstay top coat, which restores the nail color for upto 9 days and retains its shine.
     
     
    The patented polymer complex of the Revlon Colorstay top coat ensures a unique sealing system for the nail color. It consists of special lustre-lock silicones that smoothens imperfections and locks in high shine, asserts an official release.









    Targetting women across all age groups, the ColorStay top coat by Revlon is priced at Rs 125 for 8 ml and is available across all leading cosmetic stores in India, adds the release.


    Modi Revlon Pvt. Ltd. an International dealer in cosmetics, skin care, personal care and fragrances, is a formidable alliance between Modi Mundipharma (Umesh Modi Group of Industries) and Revlon of USA.

  • Google contract extended by Radio frequency firm for ad campaign









    MUMBAI:Vendor neutral UHF Radio frequency identification (RFID) solutions firm, RFID Ltd., has renewed its advertising campaign, with the search engine developed by Google Inc.




    Google advertising campaign has been part of RFID Ltd‘s drive to inform consumers and media professionals about the benefits of UHF radio frequency identification technology and its applications, asserts an official release.


    RFID Ltd CEO Nicholas Chavez said, ‘‘Google has done an excellent job directing traffic to RFID, Ltd. over the past 12 months. It is integral that we continue the provision of information to existing and potential shareholders through this medium.‘‘


    In a report released in October 2006, industry analyst IDTechEX asserted that the rapidly-expanding RFID sector is currently worth $2.77 billion.


    Since the apparent withdrawal of Alien Technology Corporation‘s IPO on 4 August 2006, RFID, Ltd. appears to be the only publicly traded RFID pure-play company. Existing and potential shareholders of RFID, Ltd can now locate the newly released 2006 RFID, Ltd. Investor Kit via Google, adds the release.


    RFID LTD. (OTC:RFDL) formulates, tests and deploys vendor neutral UHF radio frequency identification (RFID) solutions for small to medium sized businesses required to comply with retail and government RFID-centric mandates.

  • Shemaroo in partnership with Croma

    Shemaroo in partnership with Croma

    MUMBAI: Home video major Shemaroo has tied up with Infiniti Retail which is a subsidiary of Tata Sons to retail DVDs and VCDs at Croma. This is Infinity’s electronics mega-store in the Mumbai suburb of Juhu.

    Croma says that it is the country’s first national, large-format, specialist retail chain for consumer electronics and durables. The first Croma mega store was recently launched in Juhu, Mumbai.

    It is spread over 20,000 sq. ft. of space has on display more than 6000 products across eight categories – Home entertainment, Small appliances, white goods, computers and peripherals, communication, music, imaging and gaming software. The store currently offers more than 180 national and international brands.

    In the first 18 months, Infiniti Retail plans to launch 30 such large-format stores across the country.

    Shemaroo VP Hiren Gada said, “It gives us great pleasure to be associated with Infiniti Retail. We firmly believe that organised retail stores like Croma will help grow the legitimate home video market in India.”

    Infiniti Retail CEO Ajit Joshi says, “We are very pleased to partner with Shemaroo Video Pvt. Ltd. for this initiative. It is our endeavor to provide customers with an excellent range of quality products and world-class service. Our association with Shemaroo, a pioneer in the business of home entertainment in India, will enable us to offer our customers with a wide variety of movie titles ranging from the classics to the latest blockbusters.”

  • More ‘adult targeted’ brands move to Cartoon Network

    MUMBAI: Cartoon Network is growing up.

    If official statistics are to be believed, nearly 40 per cent of the audience belongs to the 18 + category.

    Currently, the only full fledged animation kids’ channel in the country, Cartoon Network made a huge dent in the pre schoolers’ category this year with the launch of daily three hour band Tiny TV. Ironically, the launch of the band was based on in house research that indicated that mothers along with the two to six year olds, form the bulk of the channel’s audience base. Almost a year later, Turner International executive director, strategic marketing Nikhil Mirchandani, says Tiny TV has helped channel viewership zoom upwards by 50 per cent.

    Needless to say, mothers form a large part of that audience. Cashing in on this development, the channel has roped in several more advertisers thus far restricting to advertising on mainstream channels. Cartoon Network now has Life Insurance Corporation, Asian Paints, Nokia, Surf and Hyundai on board. While Asian Paints is a sponsor of the channel’s ongoing Toon Diwali Dhamaka contest, Citibank has tied up with the channel for another new promotion.

    A bulk 17 hours of daily programming is now in Hindi, helping bond with viewers, even as localisation remains a priority for the channel, in India . Most of these brands are first timers to Cartoon Network but as the audience base begins to grow, says Mirchandani, the toon shows are not appealing just to the ‘very young, the young kids but also to the kid in all of us.’

  • Infomedia & Reed Business Information partner to launch Hotfrog.in

    MUMBAI: Infomedia India Ltd., special interest and directory publishing company has joined forces with the Australian business to business publisher Reed Business Information, and its online division, Catch, to launch Hotfrog.in in India.

    Hotfrog.in is a free business listings site where the content is driven by its users and is maintained and updated by its users. Users are able to update their listings with press releases announcing news for their business, as well as listing products and services and linking back to external websites, informs an official release.

    “Being India’s largest Yellow Pages and having healthy partnership with Reed Business Information, it was a logical step to launch an Indian-based site as it’s such a rapidly growing and vibrant online market,” Infomedia managing director Prakash Iyer said.
    “HotFrog is one of the most exciting new web developments which gives users control. We are happy and confident that with the strong database of Infomedia Yellow Pages, Hotfrog will reach out to the right target audience in Indiam,” said Catch managing director Andrew Dent.

    Hotfrog.in is the 10th Hotfrog site to be launched around the world and its is estimated that Hotfrog.in already has 450000 listings. Launched in Australia in May 2005, HotFrog.com.aucurrently has around 900000 businesses listed.

     

  • BBC launches its first marketing campaign across Afghanistan

    MUMBAI: BBC World Service has launched its first marketing campaign in Afghanistan, promoting its Pashto and Dari language broadcasts on FM across the country

    The ongoing two-month campaign promotes the ever-increasing BBC FM network in the country’s six major cities: Ghazni, Herat, Jalalabad, Kabul, Kandahar and Mazar-e-Sharif.

    Working with a leading Kabul-based full service agency, Aina-Darya Communications, World Service has developed a highly visible bi-lingual Pashto and Dari campaign promoting BBC FM availability on billboards, TV, radio and print ads.

    BBC World Service controller, marketing, communications and audiences Alan Booth says, “This is our first ever advertising campaign in Afghanistan. As the country’s market continues to develop, we are keen to consolidate our position in its modern media scene. A recent survey in the rural and urban areas of five provinces of Afghanistan suggested that the BBC is one of the most popular international broadcasters there, with our programmes in Pashto, Dari and other languages reaching almost 70 per cent of the population.”

    World Service has 17 FM frequencies in key towns across Afghanistan, including Kabul 89.0FM and 101.6FM (in Dari and Pashto), Mazar-e-Sharif 89.0FM (Dari), Jalalabad 89.0FM (Pashto), Herat 89.2FM (Dari), Kandahar 90.0FM (Pashto) and Ghazni 88.3FM (Pashto).

    BBC programming is also re-broadcast via partnerships with two local media providers, Internews and Equal Access. World Service has been broadcasting to Afghanistan for many decades, providing programming in Pashto and Dari, now supplemented by a daily Uzbek programme.

    In addition to news and current affairs programmes keeping listeners informed of the latest developments in Afghanistan, the region and the rest of the world, the BBC also offers thought-provoking discussions and audience interactivity on regional and Afghan domestic topics.

    The BBC programmes regularly feature newsmakers from its Kabul studios, involving them in call-in programmes. The BBC also offers its audiences in Afghanistan entertainment and feature shows.

  • GoAir, SBI Card and Visa launch co-branded credit card

    MUMBAI: GoAir in conjuction with SBI Card announced the launch of the co-branded credit card, the GoAir SBI credit card in association with Visa International.
     
     
    Targeted at value conscious GoAir fliers, the GoAir SBI card offers a rewards programme that entitles cardholders to get four reward points on every Rs.100 they spend on buying GoAir tickets with their GoAir SBI card. Cardholders can redeem these reward points, against subsequent GoAir ticket purchase.


    Commenting on the launch, GoAir managing director Jeh Wadia said, “This is a partnership with industry leaders; SBI card brings unique strength into the program with its reach, GE brings in its worldwide experience in terms of loyalty/ co-brand management, and of course Visa for leadership, innovation and technology expertise in the payments industry.”


    SBI cards CEO Roopam Asthana said “This tie-up is in line with our focus on Co-brand partnerships – covering diverse industries which offer our customers the best. The GoAir SBI card is a fully loaded, features rich card that offers value conscious airline travellers, a unique value proposition.”


    Talking about the tie-up, he further added, “credit card spends in the airline category have shown a phenomenal rise of 80 per cent over the last year. On the other hand, SBI cards portfolio has recorded a healthy 77 per cent increase on spends in the airline category. We are confident that GoAir, SBI cards and Visa will be a winning combination.”
     
     
    The GoAir SBI card is comes with features like complementary air accident insurance cover, purchase protection and flexi pay among others. Some of the prominent features offered on GoAir SBI Card include:


    – Reward Points – On every Rs. 100 spent on buying GoAir tickets, the cardholder earns four reward points. These rewards points can be redeemed against buying GoAir tickets.
    – 10 per cent off on the first ticket booked on the GoAir site www.goair.in using SBI GoAir card, within 30 days of receiving the card.
    – 5 per cent off on ticket/tickets booked on the GoAir site www.goair.in using SBI GoAir card on second and subsequent purchases.
    – Complimentary Insurance covers on GoAir – Rs 24 million worth air accident cover.
    – Save with per cent transaction fee on fuel purchase at select IOC and IBP petrol pumps.
    – Balance transfer facility at 0 per cent interest for 75 days.
    – Flexi Pay – Convert your retail purchases into an easy instalment payment plan at low rate of interest.
    – Free Purchase Protection against fire and theft up to Rs. 15,000 for 90 days.
    – Easy bill payment facility – pay utility bills on the card.
    – 24 hour SBI card customer helpline in India and SBI Card travel visa emergency services in 75 countries.

  • Aquent announces salary survey for marketing, communication & creative industries

    MUMBAI: Global staffing solutions firm Aquent has announced the release of its survey by industry sector from across Europe and the Asia Pacific regions, showing detailed results on hiring trends, salary packages, staff retention strategies, and predicted growth.
     
    Overall findings show that while salaries and hiring are increasing, shortage of qualified talent means employers will need to work much harder to attract, retain and develop quality talent in markets where key skills are increasingly scarce. This talent shortage is one of the biggest challenges to expansion facing employers across Europe. 
     
    Another major trend has been the significant move away from traditional above-the-line advertising to new media and below-the-line communications such as direct marketing, web sites, blogs, SMS, mobile phone marketing and digital television — again driving a war for new media talent that will continue to grow for the foreseeable future.
     
     
    The survey sourced 7,365 responses from employers across 25 countries — Australia, Czech Republic, China, France, Germany, India, Japan, Korea, Malaysia, the Netherlands, New Zealand, Poland, Singapore, Spain and the United Kingdom.

  • BBC announces new ad agency roster

    MUMBAI: UK pubcaster The BBC has appointed RKCR/Y&R and re-appointed Fallon onto its advertising agency roster. this marks the completion of a formal review begun in May.

    Alongside Red Bee Media, the new roster will provide strategic advice and creative content for its brands, services and priority marketing campaigns.

    BBC director marketing, communications and audiences Tim Davie says, “The four agencies who pitched were all outstanding and it was a very tough decision. However, I am delighted to continue our relationship with Fallon and to welcome RKCR – they will make excellent partners in our on-demand, multimedia environment, and I very much look forward to working with them.”

    From 1 January 2007, the agencies will work across the BBC’s public service portfolio which includes BBC One, BBC Two, its digital channels, radio networks and other new media services.

    Fallon and RKCR will work closely alongside the BBC’s Marketing Department to deliver communications plans and creative content for specific marketing campaigns. Campaigns will predominantly use the BBC’s own media, including TV, radio and online, as well as external media platforms.

  • CNN International unveils tourism advertorials to promote India

    MUMBAI: More vacationers are likely to choose to wile away their holidays in India rather than other popular tourist countries. CNN International, in an initiative to promote India all around the world in association with the India’s ministry of tourism (MOT), has produced a series of six 60/45/30-seconds advertorials.

    CNNI had commissioned Bang Productions Singapore Pte Ltd to produce the series for MOT. The six films, which was unveiled at overseas marketing meet organised by MOT in the Delhi earlier. The vignettes are now being aired on CNN International on a world-wide basis, which kicked off on 22 September and will run uptill March 2007.

    India’s travel and tourism market has been valued at US$42 billion in 2005. The vignettes are based on six pillars that include health, modern Art, Golfing Holidays, Hip Hotels, Fashion & Shopping and Heritage in India. The current promotion has more clearly defined these pillars which are in keeping with the viewing audience of CNN International. 

    The objective of the campaign is to increase the flow of tourists into India from September till end February-early March. The produced advertorials will be running alongside the Incredible India commercial, produced by Bharat Bala Production, according to an official release.

    Turner South Asia advertising sales VP Monica Tata said, “India has a lot to offer to the world and through these brilliantly shot six vignettes, we hoped to capture the true essence of a ‘new age India’. We believe that these series of vignettes focus on India as a modern, upmarket, contemporary and unique place. CNN International believes in partnering with clients to offer them the solutions they need across the world.”

    “This is in response to the long standing relationship that CNN enjoys with the Ministry of Tourism in India. The ministry has been using CNN to promote Indian tourism globally. The six advertorials are a reflection of the different facets of Indian tourism,” Tata further added.

    All the segments have been shot on film and not on Digi-beta or video. The vignettes are based on six pillars and they include:

    Health: This segment is hosted by Deepak Chopra MD, acknowledged as one of the world’s greatest leaders in the field of mind body medicine. Deepak Chopra carries the film beautifully from the prayers being offered at the Ghats (shore) of Rishikesh to the Oberoi Wildflower Hall spa (one of the world’s best) ayurveda, meditation and yoga resorts. India is whole – it is holy and it is healing. The vignette depicts the spiritual side of Incredible India.

    Modern Art: This segment has been hosted by the international photographer, Frederic Lagrange from New York. The film was shot at various locations in Delhi, including the National Gallery of Modern Art, Garhi Artists Studio and Jantar Mantar. The film also has shots of famous Indian artist, Anjolie Ela Menon. Frederic talks about art and how it is omnipresent in India, on the streets, through movie hoardings, in galleries, through canvases of famous Indian artistes etc.

    Golfing Holidays: This vignette has been hosted by India’s top professional golfer, Jeev Milka Singh – the current winner of the China Open Golf Championship, and was filmed at Delhi Golf Club, the DLF Golf and Country Club in Gurgaon to promote ‘Golf Tourism’ in India. It has some beautiful shots of the monuments at the Delhi Golf course, one of the only golf courses in Asia meandering through ancient monuments.

    Hip Hotels: This advertorial was shot at the Lake Palace Hotel and Devigarh Fort Palace in Udaipur, and it was hosted by renowned investment guru and author – Dr Mark Mobius from Franklin Templeton Investments. Both hotels have earned a reputation to be one of the world’s best.

    Fashion & Shopping: This advertorial was hosted by the US supermodel and actress, Saira Mohan. The segment was shot in Delhi during the India Fashion week, showcasing Indian designers like Tarun Tahiliani, the depth and vision of Indian fashion, jewellery & handicrafts and other fashion/shopping locations around Delhi.

    Heritage: This segment was hosted by the renowned Indian Sufi singer, Zila Khan, daughter of late Ustad Vilayat Khan. The film was shot at Taj Mahal in Agra, Fatehpur Sikri, a city made by emperor, Akbar in the late 15th and early 16th century and Agra Fort.