ITV

Category: MAM

  • Alok Kumar Ghosh quits Bates 141 to float own venture

    MUMBAI: Alok Kumar Ghosh has put in his papers at Bates 141 Chennai as senior creative director to float his own venture.


    Says Ghosh, “Currently, I am serving my notice period and will be with the agency till 31 August.”













    Ghosh has partnered with Bates 141 Chennai art director K Mony to set up his own designing division that will operate in the space of designing corporate identity, brochure and packaging.


    “As far as the Chennai market goes, it is not at all increasing and my experience wouldn‘t be used in any other agency to its optimum. Also, I didn‘t want to shift base from Chennai. Therefore, I decided to start a designing division of my own,” Ghosh says.




    Ghosh‘s first account will be an Africa-based company which outsource their designing and packaging to India. “This is an account which I nurtured for three years. I brought it from TBWA to Bates and now I will be handling the designing for it,” avers Ghosh.




    With an advertising career spanning 25 years, Ghosh has worked with agencies including Mudra, McCann, JWT, RK Swamy BBDO and TBWA.

  • Primesite appoints Raza Syed as new group account head

    MUMBAI: Primesite, Mudra Max‘s out-of-home specialist unit, has roped in Raza Syed as the new group account head.


    Prior to this, Syed was with Serve & Volley as regional manager and head for outdoor – West.


    In his new role at Primesite, Syed will be responsible for client acquisition and business wins.













    Says Primesite SVP Mandeep Malhotra, “Raza brings abundant experience in the departments of media ownership, planning and buying, client servicing and business development. I wish him every success in this new assignment.”




    Adds Syed, “Mudra Max boasts a very strong senior leadership team and a unique work culture, both of which have been integral to them doing some great campaigns and winning major awards recently. I look forward to contributing to the team here and becoming a catalyst in helping brands reach a new level of success.”




    Syed has over 11 years of experience in the industry, which includes a 4-year stint in international markets. He began his career with Mahindra & Mahindra and followed it with stints with Emirates Outdoor and Serve & Volley. Raza has worked on brands such as Pepsi, Western Union, Nivea, Thomas Cook, Barclays, Deutsche Bank, Diageo Radico and Orbit.

  • MMA, IMMAP launch council to foster mobile advertising

    MUMBAI: The Mobile Marketing Association (MMA) and the Internet and Mobile Marketing Association of the Philippines (IMMAP) have announced a partnership to launch the MMA Philippines Local Council.













    The objective of the partnership between MMA and IMMAP is to foster the mobile advertising and marketing industry in the Philippines through local participation from industry stakeholders to drive the adoption of global standards, best practices and guidelines across the mobile marketing channel in the country.




    MMA president and CEO Mike Wehrs says, “Today, the local ad industry is worth $3 billion; we believe mobile marketing can contribute between two and three percent of the pie in a few years. Through our partnership with IMMAP, we aim to support the industry on key industry issues such as measurement and metrics, best practices guidelines and codes of conduct.”




    IMMAP president Arthur Policarpio adds, “IMMAP‘s partnership with the MMA will allow us to further drive increased adoption of mobile marketing in the country, by bringing together all of the industry‘s important stakeholders, such as telecom operators, publishers, agencies, media companies, mobile content and service providers, as well as advertisers.


    As part of the agreement, IMMAP will work closely with the MMA to craft a strategic action plan to accelerate growth of the industry at the local level with particular focus on research and education initiatives, development of metrics and measurement, adoption of best practices and guidelines, as well as an active partnership with key local regulatory bodies.

  • Royal Challenge kicks off Race2Win Challenge

    MUMBAI: Royal Challenge, in partnership with Force India, has kicked off the RC Race2win Challenge, spanning five cities.


    Exclusively created for India’s leading corporate houses, the campaign will have participants fighting a three-level contest wherein winners will be given a chance to fly to Abu Dhabi to watch the season-ending Grand Prix at Yas Marina Circuit.













    The RC Race2win Challenge will evolve from an online competition and then move ahead to an offline contest at leading pubs and finally, to the finals at a Go Karting club in each of the five cities.




    The Corporate Challenge will run next month and will be held simultaneously in Delhi, Mumbai, Hyderabad, Bangalore and Kolkata with companies such as ICICI Prudential, Blue Dart services, Infosys, Oracle, Convergys, NIIT, Xplor Tech Services, Cosmic Ferro Alloys, 3i Infotech, Indegene lifesystems and Gold Stone Technologies.




    United Spirits business head Debashish Shyam said, “Royal Challenge’s association with the sport is a perfect fit given the sport’s style, cut throat competition, speed, focus in performance and power.”

  • Birla Sun Life Insurance appoints brand four ambassadors; launches campaign

    MUMBAI: Birla Sun Life Insurance (BSLI) has roped in ace cricketers Yuvraj Singh, Virender Sehwag, Suresh Raina and Rohit Sharma as brand ambassadors of the company. It has also launched the first campaign for its ‘Wealth with Protection Solutions‘ category.













    The campaign with a series of three TVCs has been designed by JWT Mumbai and plays on the theme, ‘Jab Tak Balla Chalta Hain, Thaat Chalte Hai Warna‘ (You rule till your bat rules).




    Produced by Chrome Productions, the TVCs aim at building awareness amongst consumer for a systematic plan to build wealth which can be met through, ‘Wealth & Protection Solutions‘ offered by BSLI.




    Aditya Birla Group chief marketing officer – financial services Ajay Kakar said, “Cricket, today reflects the attitude of today‘s Indian who is confident, driven and committed to earning his space, one who believes in the fact that ‘nothing is impossible‘. Our brand ambassadors, too represent the entire spectrum of the Indian consumer.”

  • Neo Cricket targets Rs 10 billion revenue

    MUMBAI: Neo Cricket is targeting a revenue of Rs 10 billion for the year, aided as it is by a slew of international cricket involving India.


    Neo said it expects to get Rs 6.5-7 billion from ad sales while distribution will make up for the remaining amount.


    With its cricket season starting next month with the Sahara BCCI Corporate Trophy, Neo Cricket also said it has kicked off its ad campaign that will centre around the theme of “six months of non-stop action, six months of drama, madness.”


    Speaking to Indiantelevision.com on the sidelines of a media briefing to launch the channel’s cricket season, Neo Sports Broadcast marketing head Abhishek Verma said the channel has earmarked a budget in the region of Rs 30-40 million for the campaign.


    “There are two phases. The first phase involving print has just kicked off. We are running half page ads in major newspapers like The Times of India. We have a unique situation of offering India cricket continuously for over six months. When was the last time any broadcaster could say this? The aim is to capitalise on this.”













    The second phase of the campaign, which kicks off in the first week of next month, will use television extensively. Apart from its own channels, Neo will also use music, news and movie channels to spread awareness.




    The outdoor medium in the form of hoardings will also play a role in the second phase. “We will also air our spots during the intervals of films playing in cinema halls. We will also use some amount of digital signage in theatres and malls.”


    During the second phase of the campaign, the channel will look to play up the fact that if it is India cricket, then it is Neo.




    The channel is also looking at SMS-based contests where fans win tickets for matches.


    Neo had invited Harbhajan Singh and Bollywood actress Amrita Rao to announce the launch its cricket season.

  • Tata Tea fights corruption with new ‘Jaago Re’ campaign

    MUMBAI: Tata Tea has launched its new ‘Jaago Re‘ campaign, ‘Aaj Se Khilana Bandh, Pilana Shuru‘, which takes up the issue of corruption.









    The initiative will follow a 360 degree integrated marketing campaign to connect with consumers across various retail networks of Tata Tea. The company will also use online and mobile touch points extensively to create campaign buzz.




    Says Tata Tea executive director Sangeeta Talwar, “Corruption is a malaise that is endemic to our everyday life. It is the largest tax on India‘s future. Corruption extracts a tremendous cost on entrepreneurial activity, economic opportunity and prosperity. If we are to create an open access society, leverage India‘s diversity, its demographic dividend, its social and intellectual capital, ameliorate poverty and work towards the progress of the masses, we must do something quick and drastic to remove corruption.”

  • Law & Kenneth appoints Neeraja Kale as SVP

    MUMBAI: Law & Kenneth has roped in Neeraja Kale as senior vice president.


    Prior to this, Kale was with Marching Ants as business head.













    In her new role, Kale will report to Law & Kenneth chief executive officer and managing partner Anil S Nair and will be based out of Bombay. Here mandate here will be to build key businesses for the agency and also spearhead new business development functions.




    Says Nair, “Neeraja will add on to the market perspective as well as communication perspective; it‘s a significant recruitment for us. Her role will be more as a national resource, besides contributing to major brands such as ITC.”




    Kale has approximately 14 years of experience in advertising and marketing. She began her career with Ogilvy India in 1995 as account executive. She then moved to Publicis Zen in 1999 to handling its international businesses. Kale joined Marching Ants in 2007.

  • Aegis Media India appoints Birendra Raj as senior HR manager

    MUMBAI: Aegis Media India has announced the appointment of Birendra Raj as senior HR manager. He will oversee the HR function across Aegis Media, media planning and buying company Carat, Posterscope and Isobar.













    The company says that it wants to be the first media group in India to introduce the latest developments in the HR field, relevant to the media industry. Birendra, it adds, brings with him a combination of HR, IR, Administration and Personel Management experience.




    Raj will be going to Singapore later this month to bring back the latest developments, tools and systems, which will be implemented in all the Aegis Media companies in India.




    Aegis Media India says that it will be implementing and participating in all the international programmes.


    The aim is to ensure that Aegis media managers in India have the best training, appraisal systems, motivational best practices and career planning opportunities.

  • BBC uses big screens to push ‘Dr Who’ in UK

    BBC uses big screens to push ‘Dr Who’ in UK

    MUMBAI: A trailer of the new series of UK pubcaster BBC One’s Bafta award-winning drama Doctor Who is airing in cinemas across the UK. The show goes on air on the BBC later this year.

    The trailer is part of a BBC test with Carlton Screen Advertising to showcase BBC content.

    The deal, which covers 837 Odeon screens, 736 Cineworld screens and 142 Empire screens, will see a 90-second trailer of the new series shown before some of the most anticipated new releases including Cloverfield, Juno, John Rambo and There Will Be Blood.

    BBC Vision head of marketing Naomi Gibney said, “This is a great opportunity for the BBC to reach new audiences with an exciting preview of the new series of Doctor Who.”

    Actress Catherine Tate is reprising her role as Donna, the runaway bride, and will star as the doctor’s companion throughout the new series alongside David Tennant as the doctor.

    The first episode of the new series will witness Donna tracking down the doctor during an alien emergency in modern-day London.

    The couple are destined to experience a series of wonderful adventures throughout the series run including meeting one of Doctor Who’s popular aliens, the Ood, in a new episode, Planet of the Ood.

    Donna and the doctor will also be travelling through time for an encounter with the legendary murder mystery novelist Agatha Christie and taking a trip to Pompeii.

    Guest stars who have already been confirmed to appear in the new series include Sarah Lancashire, Felicity Kendal, Alex Kingston, Lesley Sharp, Georgia Moffett, Lindsey Coulson, Fenella Woolgar, Tim McInnerny, Peter Capaldi, Phil Davis and Tracey Childs.

    Freema Agyeman who has played Martha Jones, the doctor’s companion throughout the critically acclaimed third series, will also return to the show to join the doctor and Donna mid-series.