ITV

Category: MAM

  • Ishan Khatter strikes a stylish chord as Lenskart launches Electro Punk Eyewear

    Ishan Khatter strikes a stylish chord as Lenskart launches Electro Punk Eyewear

    Mumbai: Lenskart, with its steadfast commitment towards reinvention, announces the launch of its latest collection – Electro Punk ft. Ishan Khatter. Celebrating electronic dance music with Ishaan’s electrifying persona, it exudes striking style and charisma through its edgy and eccentric designs. With innovation at its core, Electro Punk by Lenskart Air embodies the ever-dynamic EDM culture in every piece.

    The featherlight TR90 frames boast unmissable neon highlights, paying homage to the vibrant, neon-lit dance floors. The bold rims, knockout colors and super secure fit, seamlessly transition from indoor grooves to outdoor adventures in a blink. It is indeed, this very blend of style and functionality, that makes Electro Punk the go-to eyewear for every occasion.

    Commenting on the same Lenskart co-founder Ramneek Khuranna added, “With the Electro Punk collection, we’ve harnessed the pulsating energy of EDM, infusing it into every frame. We wanted to create a collection that embodies the spirit of EDM, and Ishaan Khatter was the perfect collaborator for Electro Punk. Each piece in this collection is a testament to the dynamic spirit of electronic music, blending futuristic design with a vibrant and energetic aesthetic”

    Speaking on the occasion, Ishan Khatter added, “I’m excited to be part of a collection that brings together two of my greatest passions – music and fashion. Every Electro Punk frame resonates a symphony of vibrant colors, dynamic designs, and electric energy. They aren’t just accessories; they’re an expression of the music that moves you.”

    Electro Punk is available for purchase exclusively at the Lenskart website. Step into a world where eyewear meets music, and let your style dance to the beats of Electro Punk.

    Price: 3000/-

    lenskart

  • KENT RO sets CSR emerging trend by buying AquaKredits

    KENT RO sets CSR emerging trend by buying AquaKredits

    Mumbai: Art of Living an international humanitarian organisation led by Gurudev Sri Sri Ravi Shankar ji, announced its latest initiative to solicit corporate social responsibility (CSR) of qualified companies by investing in AquaKredits – water credits. This strategic move is a part of the organisation’s broader commitment to sustainable business practices and responsible water management. KENT RO, manufacturer of water purifiers and home appliances, has pioneered this initiative by buying AquaKredits under its CSR.

    AquaKredits issued by AqVerium, the world’s digital water bank, is an innovative approach to assessing and valuing water quality. AquaKredits are issued based on a stringent water audit, verification & validation of impact data and other evaluating factors. Each Art of Living was non-profit to onboard all its water conservation projects on AqVerium, which went through stringent verification and validation of the reported impact basis on which AquaKredits were issued. In the first phase, AqVerium has issued 467,054 AquaKredits for creating an additional 46, 70, 54,025 litres through recharge pits. Each AquaKredit represents 1000 litres of water saved, conserved or harvested.

    Water scarcity is a critical global issue, and businesses play a crucial role in addressing this challenge. In line with KENT RO’s dedication to environmental stewardship, the company has proactively engaged in purchasing AquaKredits under its CSR obligations.

    KENT RO Chairman Mahesh Gupta commented on the initiative, saying, “At KENT RO we recognize the importance of sustainable water management in preserving our environment and supporting communities. Our decision to invest in AquaKredits is a testament to our commitment to responsible business practices and corporate social responsibility. Through our CSR we are actively contributing to the conservation and sustainable use of this precious resource.”

    Art of Living Social Projects Chairman Prasanna Prabhu said, “We are very excited with this pioneering and benevolent gesture by Shri Mahesh Gupta ji, which opens a whole new vista to qualified corporates to participate in sustainable Water Management through the purchase of AquaKredits – Water Credits under CSR. Our partnership with AqVerium, founded by Dr. Subramanya Kusnur, New Waterman of India, is a testament to providing complete transparency to donors powered with a data scientific tool of the impact achieved through AquaKredits. These AquaKredits, bought at Rs 100 each, not only are representative of the cost involved in conserving water but also the genuine intent, effort and commitment of all stakeholders which is priceless.”

    AqVerium provides a platform for all stakeholders to demonstrate their commitment to water sustainability and stewardship by incentivising good behaviour with AquaKredits which can be offset to balance water deficit or bought by qualified corporates under CSR.

    Speaking on the occasion, Architect of CSR law and widely acclaimed as the Father of CSR in India (ex-IAS) Dr Bhaskar Chatterjee said “It is a very momentous occasion as we celebrate 10 years of CSR in India and what better to have AquaKredit as an effective tool for impact assessment and measurement for water sustainability. Water is core to sustainability and human life and investing in AquaKredits qualifies for CSR under The Companies Act 2013, section 135, schedule 7, Item 4. It also aligns with the United Nations Sustainable Development Goals, particularly Goal 6: Clean Water and Sanitation. I take this opportunity to invite corporates to emulate this pioneering partnership between Art of Living, Kent RO and AqVerium and exemplify their commitment to water sustainability.“

     

  • Dhina Dhin Dha delight: Haldiram’s Carnival brings fun to its restaurants

    Dhina Dhin Dha delight: Haldiram’s Carnival brings fun to its restaurants

    Mumbai: Experience the excitement and flavour at Haldiram’s Nagpur Carnival Extravaganza, a campaign that promises days filled with festive entertainment and culinary delights. Taking place at Haldiram’s Restaurants in Bengaluru, Hyderabad, Pune, Kolhapur, Mumbai, Nashik, Shirdi, Vapi, Valsat, Surat, Vijayawada, Kognoli, Rajkot and Ankleshwar, the carnival aims to bring people together for a memorable celebration.

    From 15 December to 5 January, get ready to enjoy a lively time at the Carnival! There are lots of exciting deals, both online and offline, like tasty combos with refreshing drinks. Try your luck in the roulette games where guessing the right slot could win you special tickets and merchandise from Haldiram’s Nagpur. Capture the beautiful moments with the Food Challenge, a contest about eating a certain amount in a specific time, with the best highlights featured on Haldiram’s Nagpur’s Instagram page. If you love dancing, show off your moves in the “Dhina Dhin Dha” competition where no specific steps are required! The best dances will be on Haldiram’s Nagpur social media, creating excitement and interest.

    For a delightful day filled with happiness, great food, and entertainment, visit one of Haldiram’s Restaurants in cities all over India. You’ll have the opportunity to savour the best of Haldiram’s Nagpur and even stand a chance to win special carnival giveaways like Winner’s Tickets and popular Haldiram’s Nagpur merchandise. Come, enjoy all that Haldiram’s Nagpur has to offer, have a good time, and connect with others at this event.

  • Prega News renews Team Pumpkin partnership for fourth consecutive year

    Prega News renews Team Pumpkin partnership for fourth consecutive year

    Mumbai: Integrated marketing and communications agency Team Pumpkin has announced the continuation of its partnership for the fourth year in a row with Prega News, a trusted and renowned name in the field of maternal healthcare and pregnancy testing. Team Pumpkin has been retained to manage Prega News’ ongoing mandates for social media, SEO, website development and management, and performance marketing.

    Prega News, India’s number one* pregnancy detection test kit with 80 per cent market share, is a brand of Mankind Pharma, and has been a pioneer in providing innovative and reliable pregnancy testing solutions to women for over a decade. With a commitment to empowering women with timely and accurate information during their pregnancy journey, Prega News has garnered a strong reputation in the healthcare sector.

    Team Pumpkin has been known for its strategic approach to brand communication and its proven track record in delivering results. In the past three years, Team Pumpkin has planned and executed campaigns such as “Mark of Strength,” “She Is Imperfectly Perfect,” and “She Can Carry Both.” These campaigns have won several awards.

    Commenting on the extension of this partnership, Mankind Pharma AVP – sales & marketing Joy Chatterjee stated, “We are glad to continue our association with Team Pumpkin for our digital mandate. Prega News has consistently strived to provide women with our expert pregnancy care solutions, and Team Pumpkin has proven to be an invaluable partner in helping us achieve our digital marketing goals. They have played a pivotal role in Prega News’ digital growth in the last 3 years by boosting our follower base through innovative and engaging social media campaigns. This partnership goes beyond a mere collaboration; it’s a testament to our shared vision of empowering women with accurate information and support during their pregnancy journey.”

    Team Pumpkin co-founder and chief business officer Swati Nathani also commented on the partnership, saying, “This collaboration with Prega News is definitely an exciting milestone for Team Pumpkin. We are privileged to work with a brand that has consistently prioritized the well-being of women. We have proven our commitment to the cause by delivering strategic solutions for the brand’s growth. Our team looks forward to leveraging our experience and expertise to further enhance Prega News’ presence in the market.”

    These mandates are being served by the different network agencies of Team Pumpkin. SEO and performance marketing are serviced by ROIsted, while web development is undertaken by Team Pumpkin’s tech vertical – Tech Pepo.

  • Consumer sentiment improves for urban Indians in December 2023: Refinitiv-Ipsos PCSI monthly India report

    Consumer sentiment improves for urban Indians in December 2023: Refinitiv-Ipsos PCSI monthly India report

    Mumbai: Consumer sentiment shows recovery and uptick of 1.2 per cent points for urban Indians in December 2023, according to the Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI).

    The monthly PCSI result, which is driven by the aggregation of four weighted sub-Indices, displays a mixed response across the four sub-indices. The PCSI Current Personal Financial Conditions (“Current Conditions”) Sub-Index is up 3.2 per cent points; the PCSI Investment Climate (“Investment”) Sub-Index improves and is up 3.0 per cent points. On the contrary, PCSI Economic Expectations (“Expectations”) Sub-Index is down 0.1 percentage points and the PCSI Employment Confidence (“Jobs”) Sub- Index has dipped 1.9 percentage points.

    Ipsos India CEO Amit Adarkar said, “We see a slight recovery and upturn in consumer sentiment in December, after November’s downturn. The RBI has left the Repo Rate unchanged in its recent Monetary Policy, which means no hike in interest rates on home loans, vehicle loans, borrowings etc., which should have brought some cheer to consumers. Improvement in sentiment is seen more around the 2 sub-indices of current financial conditions and investments, which shows consumers do not need to observe frugality in their spending and savings. Sentiment around jobs and the economy continues to be pessimistic as the two wars in Israel and Ukraine and a significant slowdown in the global economy continue to impact most global markets, especially now that we are seeing job cuts by major global companies.”

    Consumer Sentiment in 29 Countries

    Among the 29 countries, India (64.3) holds the highest National Index score this month. Indonesia (63.9) and Mexico (60.0) are the only other countries with a National Index score of 60 or higher.

    Six other countries show a National Index above the 50-point mark: Thailand (58.1), Singapore (57.5), Brazil (56.5), the Netherlands (52.2), Poland (51.5), and the U.S. (51.1). For Poland, this month’s score is the country’s highest since November 2019.  

    In contrast, five countries now show a National Index below the 40-point mark: Chile (39.9), South Korea (39.1), Japan (37.5), Hungary (36.6), and Türkiye (35.5).

    https://lh7-us.googleusercontent.com/5xO87cdvNbhHl9HDHtm4WFTDVB7B6v_Xy2UT_51B8636SIBhhu2wUu4B2j0cgI7pC2bBJq-d1jDinzJjVsxZkRRNNPEQn8jii-aJj0ab2Tr2cmIJryEnhr6YWu3wmjx9l7iApwhGcLY561HR1u-gRg

    These findings are based on data from a monthly 29-country survey conducted by Ipsos on its Global Advisor online survey platform and, in India, on its IndiaBus platform. They are first reported each month by LSEG as the Primary Consumer Sentiment Index (PCSI).

    The results are based on interviews with over 21,200 adults aged 18+ in India, 18-74 in Canada, Israel, Malaysia, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16-74 in all other countries.

    The monthly sample consists of 1,000+ individuals each in Australia, Brazil, Canada, France, Germany, Great Britain, Italy, Japan, Spain, and the U.S., and 500+ individuals in each of Argentina, Belgium, Chile, Colombia, Hungary, Indonesia, Israel, Malaysia, Mexico, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea, Sweden, Thailand, and Türkiye. The sample in India consists of approximately 2,200 individuals of whom 1,800 were interviewed face-to-face and 400 were interviewed online.

    Samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden, and the U.S. can be considered representative of their general adult populations under the age of 75. Samples in Brazil, Chile, Colombia, Indonesia, Israel, Malaysia, Mexico, Peru, Singapore, South Africa, Thailand, and Türkiye are more urban, more educated, and/or more affluent than the general population. The survey results for these countries should be viewed as reflecting the views of the more “connected” segment of their populations. India’s sample represents a large subset of its urban population — social economic classes A/B/C in metros and tier 1-3 town classes across all four zones.  

    The data is weighted so that the composition of the sample in each country best reflects the demographic profile of the adult population according to the most recent census data. The global indices and averages reported here reflect the average result for all the countries and markets in which the survey was conducted. They have not been adjusted to the population size of each country or market and are not intended to suggest “total” results.

    Sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. The precision of Ipsos online surveys is calculated using a Bayesian credibility interval with a survey of N=1,000 being accurate to +/- 3.5 per cent points and a survey of N=500 being accurate to +/- 5.0 percentage points. For more information on credibility intervals, visit this page.

    The LSEG/ Ipsos Primary Consumer Sentiment Index (PCSI), ongoing since 2010, is a monthly survey of consumer attitudes on the current and future state of their local economy, personal financial situation, savings, and confidence to make major investments. The PCSI metrics reported each month for each of the countries surveyed consist of a “Primary Index” based on all 10 questions below and of several “sub-indices” each based on a subset of these 10 questions.

    The concerned publication of these findings abides by local rules and regulations. 

  • Diataal launches Diataal-Cal StrongBone for Comprehensive bone health

    Diataal launches Diataal-Cal StrongBone for Comprehensive bone health

    Mumbai: Diataal, a renowned multivitamin supplement brand operating under the esteemed legacy of USV, proudly announces the launch of Diataal-Cal StrongBone. With a rich 59-year history, USV is a healthcare leader committed to enhancing overall health and well-being.

    Diataal-Cal marks a significant expansion of Diataal’s product range, specifically designed to promote strong and healthy bones. Crafted with imported AAA (Algal Amino Acids) and leveraging state-of-the-art Japanese technology, this innovative product not only enhances bone strength but also supports overall bone wellness.

    This unique formula boasts a remarkable 57 per cent higher absorption rate than regular calcium carbonate, emphasizing its effectiveness in fortifying bone health. Diataal-Cal takes a comprehensive approach to bone care by synergizing the benefits of calcium and vitamin D, focusing on both strength and the overall health of the skeletal system.

    Available in convenient packs of 10 and 30, Diataal-Cal simplifies bone health management, exemplifying Diataal’s commitment to innovation and holistic healthcare solutions. Embrace a new era of vigour and resilience with Diataal-Cal StrongBone.

  • G-SHOCK joins forces with the Indian Sneaker Festival to propel streetwear culture

    G-SHOCK joins forces with the Indian Sneaker Festival to propel streetwear culture

    Mumbai: G-SHOCK, the trailblazing force in unbreakable watches joins forces with the Indian Sneaker Festival, an event that celebrates the intersection of fashion, urban culture, and streetwear in the vibrant city of Gurgaon, from the 22 to 24 December 2023.

    This collaboration represents an alignment of values and ethos for G-SHOCK and its legendary timepieces with its trajectory firmly rooted in urban lifestyle and street culture. The Indian Sneaker Festival serves as an unparalleled platform for brands to showcase their latest products, connect with a passionate community, and make a lasting impact. G-SHOCK, fresh from organising a mega event SHOCK THE WORLD last week from Mumbai aims to bring its acclaimed product line and brand experience to New Delhi via the event now in Gurgaon. G-SHOCK has seen significant momentum announcing strong personalities as G-SHOCK ambassadors in India – Shubman Gill, Vicky Kaushal and members of Team G-SHOCK including rapper Paradox and other eminent individuals from the world of sports and street culture. The brand is also working with localised authentic communities such as BombaySB—an urban skateboarding community based out of Mumbai—underscore the brand’s commitment to being an integral part of the streetwear scene and the pulse of contemporary culture.

    In addition to featuring a pop-up shop featuring some of the iconic models at the festival, G-SHOCK with installation of its watch G-SHOCK DW5600 at the venue, offering a unique opportunity for attendees to interact with and appreciate the brand’s durability and innovation on a grand scale.

    Lace up for a three-day extravaganza where G-SHOCKERS, Sneaker enthusiasts, fashion-forward individuals, and urban trendsetters from across the country converge.

    Expressing his enthusiasm about the event, Casio managing director India Hideki Imai said, “Our participation in the Indian Sneaker Festival in Gurgaon gives us yet another opportunity to meet more G-SHOCK fans after our iconic SHOCK THE WORLD event in Mumbai. This allows us to further celebrate a legendary watch brand, which brings together individuals who share the spirit and enthusiasm for the legendary timepieces, especially in the world of streetwear and subcultures.”

  • Godrej Vikhroli Cucina launched “One Wish at a Time” for kids Christmas celebration

    Godrej Vikhroli Cucina launched “One Wish at a Time” for kids Christmas celebration

    Mumbai: Godrej Vikhroli Cucina, an owned media platform established by Godrej Industries dedicated to the food and culinary realm, recently launched its heartwarming initiative, “One Wish At A Time”, at the International Food and Beverage Awards 2023. This initiative set out to celebrate the “Joy of Giving” month by featuring a Christmas wishing tree. Three wishes were incorporated into Christmas ornaments for everyone to pick up and hang on the wishing tree installation. Every wish made for the children was fulfilled by Godrej Vikhroli Cucina along with partner brands Godrej Yummiez and Godrej Jersey. The wishing tree was then moved to Godrej One, Vikhroli, where employees, residents, and visiting public alike picked up wishes. To amplify the impact, a digital wishing tab was set up on the Vikhroli Cucina blog, allowing people across the country to participate. The response was overwhelming, with close to 1000 wishes collected both online and offline.

    Going beyond numerical milestones and simply delivering gifts to the children, Godrej Vikhroli Cucina further extended its impact, collaborating with Godrej Good and Green and Teach for India to host joyful celebrations for nearly 200 children across Mumbai and Hyderabad. These celebrations included engaging activities like paint stations, Christmas games with Santa, and a special dessert decoration session with senior leadership, including Tanya Dubash, Executive Director & Chief Brand Officer, Godrej Industries, Sujit Patil, Abhay Parnerkar and Bhupendra Suri.

    Godrej Industries Limited vice president & head – corporate brand & communications, Sujit Patil said, “At Godrej Industries Limited and Associate Companies, we believe in creating Goodness. #OneWishAtaTime has been one such initiative that aspired to spread joy and greetings of the festive season amongst underprivileged kids.”

    “Unveiled at a celebrity event, the initiative witnessed celebrity chefs, content creators and influencers from the food space making a wish that would be fulfilled by Godrej Vikhroli Cucina through Godrej Jersey and Godrej Yummiez. We further expanded the initiative to the larger public through our digital platforms to garner more wishes allowing people to feel the joy of giving.” He added.

    Sharing the vision, Godrej Tyson Foods Limited CEO Abhay Parnerkar said, “Godrej Yummiez’s collaboration with Vikhroli Cucina for One Wish At A Time, goes beyond a mere partnership as it reflects our dedicated commitment to creating a lasting and meaningful impact on the lives of individuals. Through this initiative, we seek to uplift the festive occasions for kids and infuse their lives with joy. As a ready-to-cook food brand known for offering wide range of products, Godrej Yummiez aims to touch the lives of households positively and add to their special moments”

    Commenting on the initiative, Godrej Jersey CEO Bhupendra Suri said, “We have always believed in giving back to the community and making a positive impact in the lives of people. In sync with the same, it was an honour for us at Godrej Jersey to partner with Godrej Vikhroli Cucina for the ‘One Wish at a Time’ initiative. Seeing the excitement and delight in the eyes of the children as they participated in the festivities and received their Christmas wishes was truly heartwarming. We’re proud to play a part in creating memories that will last a lifetime, and we hope that this gesture brightens their holiday season.”

    Vikhroli Cucina’s One Wish at a Time initiative offered a distinctive chance for individuals to celebrate with purpose, proving that the greatest gift is the spirit of giving itself.

  • Weekend Unwind with: NOFILTR.GROUP’s Krunal Kanabar

    Weekend Unwind with: NOFILTR.GROUP’s Krunal Kanabar

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have NOFILTR.GROUP head of strategy & IP Krunal Kanabar.

    Without further ado here it goes…

    Your mantra for life

    Life’s my playground, I’m the mischief maestro

    A book you are currently reading or plan to read

    I’m more of a visual person, so I often find inspiration in documentaries and visual content. Currently, I’m exploring the world of culinary arts through engaging cooking shows.

    Your fitness mantra, especially during the pandemic

    Consistency is key. Despite the challenges of the pandemic, I made sure to maintain my fitness routine with daily home workouts and a commitment to achieving 10,000 steps every day.

    Your comfort food

    I’m a clean eater, but when it comes to comfort, a well-prepared Smoothie bowl always does the trick for me.

    A quote or philosophy that keeps you going when the chips are down

    Life’s a grand stage, and I’m the headliner. Spotlight, please! Let’s make every moment a standing ovation.

    Your guilty pleasure

    Occasionally, I indulge in a guilty pleasure – a decadent dark chocolate treat. It’s all about balance, after all!

    The last time you tried something new

    I love embracing new experiences. Recently, I tried my hand at Surfing and can’t wait to get back to it.

    A life lesson you learned the hard way

    I’ve learned that failure is not the opposite of success; it’s a part of it. Each setback has been a stepping stone towards personal and professional growth.

    What gets you excited about life

    The thrill of trying new things, meeting new people

    What’s on top of your bucket list

    Wingsuit base jumping is the adrenaline-pumping adventure at the pinnacle of my bucket list.

    If you could give one piece of advice to your younger self, what would it be

    I’d tell my younger self: ‘Trust yourself. Whatever you’re doing is correct, and you’re on the right path in life.”

    One thing you would most like to change about the world

    I’m driven by a vision of a sustainable future. If I could change one thing, it would be to inspire a global shift towards sustainable living.

    An activity that keeps you motivated and charged during tough times

    Engaging in sports and outdoor activities has always been my go-to during challenging times.

    What lifts your spirits when life gets you down

    When life gets me down, I lace up my shoes for a walk. With each step, I escape into a world where everything aligns with my dreams, and the simple act of imagining turns the clouds into sunshine.

    Your go-to stress buster

    A long, energizing workout session paired with some time spent in nature is my ultimate stress buster.

  • Hyundai Motor India collaborates with Red Bull for ‘Urban-Downhill’

    Hyundai Motor India collaborates with Red Bull for ‘Urban-Downhill’

    Mumbai: Hyundai Motor India announced an exciting and adrenaline packed collaboration with Red Bull for the inaugural Red Bull Urban Downhill. Red Bull Urban downhill is a high-speed mountain biking event wherein athletes engage in a downhill adventure course with various obstacles and high jump ramps along the course. The event is set to take place in Aizwal, Mizoram, in March 2024. This marks the first collaboration between Hyundai Motor India and Red Bull in India, bringing together the dynamic worlds of automotive innovation and extreme sports.

    Commenting on the announcement, Hyundai Motor India AVP & vertical head, marketing, Virat Khullar said, “This association is the perfect amalgamation of Hyundai Motor India’s outdoorsy spirit with Red Bull’s energetic spirit. This partnership aligns with a common cohort that is enthusiastic, fun loving and outgoing. On a path to creating benchmarks with a new age audience, I am confident that ‘Urban-Downhill’ will mark a new chapter in our exciting journey.”

    Renowned as one of the elite performers in the mountain bike 4X discipline, Red Bull Athlete Tomáš Slavík boasts a string of world titles that affirm his status among the cycling elite. Sharing his excitement about the groundbreaking urban downhill project in Aizwal, Slavík said, “I am thrilled to have been part of the first-of-its-kind urban downhill project in Aizwal. Exploring challenging routes and breathtaking views during my time there was truly exhilarating. The content is tailor-made for the Indian audience, igniting the spirit of adventure and undoubtedly inspiring young bikers. I eagerly anticipate the response to this video.”

    Smriti Mandhana, the left-handed batswoman living the dreams of every young Indian, applauds the collaboration between two of her favourite brands, Red Bull and Hyundai. Witnessing Tomas effortlessly executing tricks during his downhill descent, she said, “The collaboration between Hyundai and Red Bull marks an exciting journey into the world of adventure. I am thrilled to see the incredible feats captured in the documentary, showcasing how Tomas Slavík’s skills seamlessly blend with the spirit of adventure. It highlights the prowess of both brands in pushing the boundaries of exploration.” Hailing from the Sangli district in Maharashtra, this Red Bull Athlete, like most youngsters in India, grew up dreaming of donning the country’s cricket colours.

    Red Bull Urban Downhill, an extreme mountain biking sport, is an event that has been organised across various countries and has garnered high engagement from audiences across the globe with majority engagement coming from India on digital platforms for the event. Recognizing the growing fan base for mountain biking, especially in the Northeast region of India, Hyundai and Red Bull are excited to introduce this thrilling sport to Indian enthusiasts. The event, titled “Red Bull Urban Downhill Tlang Ruam, Aizwal,” aims to act as a catalyst for the sport’s growth in India.

    Hyundai and Red Bull’s commitment to nurture the local interest in extreme sports is evident through the engaging content created in collaboration with Tomas Slavik, a celebrated mountain biking professional and a UCI 4X World Champion. Thomas recently visited India and created an engaging documentary. An engaging companion on this journey for Thomas was Hyundai’s Venue N Line which brings together the perfect balance of motorsport inspired styling and technology that add thrill to every drive. The documentary along with action clips will be shared on various social media platforms to generate excitement leading up to the Red Bull Urban Downhill Tlang Ruam, Aizwal slated to happen in March 2024.