ITV

Category: MAM

  • Nat Geo, Lufthansa take ‘Genius’ property to online realm







    MUMBAI: National Geographic Channel and European airline Lufthansa have taken the on-air quiz show Lufthansa Nat Geo Genius to the the online world for those who love to travel.


    The winner stands to be rewarded with an all expenses paid trip to Washington DC, flying Lufthansa’s luxurious Business Class



    .















    Participants need to log on to www.lh.natgeogenius.com and register. They then embark on a journey across the globe in an attempt to cash in on their knowledge about various countries and their culture.


    The quiz takes place on a world map divided into four zones, according to the status categories of the Lufthansa Miles and More mileage programme – Base Zone, FTL (Frequent Traveller) Zone, Senator Zone and HON Zone. Participants get 59 seconds to answer each of the 40 questions. Every correct answer gets the participant 1000 flyer miles.


    After answering 10 questions in each zone, one moves to the next one, but two wrong answers lead to elimination from the quiz. Top scorers will feature on the Lufthansa Jet setter’s board and win prizes daily, weekly and monthly.




    Lufthansa director South AsiaAxel Hilgers says, “Lufthansa is delighted to be National Geographic Channel’s partner in this project. This interactive online format allows us to engage with our Indian customers in a creative way and target a wider audience.”




    NGC SAouth Asia MD Nikhil Mirchandani says, “At Nat Geo we take pride in seeing each brand as a unique entity and offer innovative solutions that best suit its needs. We successfully introduced the Indian version of our internationally acclaimed quiz show, Geo Genius last year with Lufthansa. This year we are proud to take the excitement forward through the online medium”.

  • LG to push Lead 11 platform during Champions Trophy

    MUMBAI: LG, which is an official International Cricket Council (ICC) partner, will focus on its Lead 11 platform for the Champions Trophy.













    Speaking to Indiantelevision.com, LG India marketing head V Ramachandran says that this is a global concept.


    Kids from the participating countries are chosen. They will be flown to South Africa. Before the start of each match, they will lead their respective teams on to the ground.




    From India LG will send around 15 kids to South Africa. Over the past few weeks, the company has been doing on-ground activities by having a presence in malls and multiplexes. LG has also created awareness about this initiative through trade exhibitions that it routinely conducts across the country.




    Ramachandran adds that for the festive season, which kicked off with Onam, the company is looking at a 35 per cent growth in turnover despite the downturn. New products will be launched in the mobile phone and LCD categories and the aim will be to bring freshness to its portfolio.


    LG‘s marketing spend for the festive season will be 10 per cent higher compared with the same period last year. It will spend around Rs 1.2 billion in marketing activities, says Ramachandran.

  • Zee TV unleashes outdoor campaign to promote 9-10 pm band

    MUMBAI: For the first time in its history, Zee TV has kicked off a ‘dual’ campaign to promote its 9 – 10 pm prime time band. The innovative promotion has the soaps in question, Kasamh Se (9 pm) and Saat Phere (9:30 pm), sharing hoarding space across Mumbai.
    “Zee TV has been leading the 9 pm to 10 pm band since a long time. But, we are not using this campaign to project ourselves as numero uno. This promotion is to assert the popularity of Bani and Saloni – the leading ladies of the respective soaps”, states Zee TV marketing head Tarun Mehra.

    Zee TV recently conceptualised an episode of Kasamh Se in such a way that, it had both Bani and Saloni in the same show. This was when Saloni attended the wedding of Bani’s younger sister in a recent episode.

    According to the Tam data (Week 31 to Week 34 2006, CS4+, HSM) offered by the channel, it is a neck and neck race going on in the 9 – 10 pm band presently. Zee TV is leading the race with an average TVR of 4.7 against Star Plus’ 4.5 TVR.

  • Sony Ericsson focuses on India in new brand campaign

    MUMBAI: India figures as one of the key markets in Sony Ericsson‘s new global campaign.


    The campaign will support the launch of Sony‘s new entertainment products – Aino, Satio and Yari. India is identified as a key consumption market for these products.


    Keeping in line with its on-going business transformation with the realignment of its external visual identity and brand values, Sony Ericsson has also adopted the new brand message, ‘make.believe‘, in all consumer communication.


    The company aims to reinforce its entertainment credentials and collaboration with the Sony Group.













    Says Sony Ericsson brand strategy head Cathy Davies, “Fusing communication and entertainment has been at the core of Sony Ericsson‘s offering since the start of the joint venture. ‘make.believe‘ aligns Sony Ericsson with the Sony Group companies and reflects the coming together of communication and entertainment. By re-aligning our brand and adopting ‘make.believe‘, we further highlight our entertainment offering to consumers.”


    Visually, Sony Ericsson will expand the appeal of its ‘liquid identity‘ logo by adding seven new colour variations plus a new a ‘liquid energy‘ flowing from the logo to make it more playful and visually appealing for the digital arena. The company also aims to adopt a more open and questioning attitude by inviting greater consumer participation in the brand through a stronger focus on interactive digital and social media channels.




    A series of strategic marketing campaigns over the next few weeks will launch the realigned visual identity and showcase the start of ‘make.believe‘ at Sony Ericsson, including a ‘spark something‘ viral campaign for the new Satio, Aino and Yari phones.




    Says Sony Ericsson India president Anil Sethi, “Our realigned brand will play a vital part of our strategy in India to be seen as a communication entertainment brand. Consumers will soon experience this proposition in the Aino, Satio and Yari, which will soon be launched in India.”

  • J&J unveils ‘Neutrogena’ in Indian markets; Prachi Desai is brand ambassador

    MUMBAI: Johnson & Johnson (J&J) India has launched ‘Neutrogena‘, a global beauty care brand in the Indian markets. With this the company has introduced 22 products in the skin care category.













    Bollywood actress Prachi Desai has been roped in as the brand ambassador for Neutrogena.




    “We have been assessing the Indian skincare market for sometime now and found out that young women are increasingly getting conscious about skin protection. Thus we felt this is the right time to launch the product or in a way expand our portfolio,‘‘ told J&J vice-president marketing Tina Mistry to PTI.




    The company will assess the Indian markets and get in more products from its global portfolio as and when it sees opportunities.


    The skin care product range starts at Rs 85 and goes up to Rs 500.

  • BBDO to handle Aviva Life Insurance creative account

    MUMBAI: As part of its global brand alignment strategy, Aviva Life Insurance has appointed BBDO India as its new creative agency.

    Earlier this year, Aviva announced the transition of all businesses under one global brand.













    The company has also kicked off its new campaign targeting the child plans space – ‘education is insurance’ conceptualised by BBDO India.




    Aviva director marketing Vishal Gupta said, “Our tie-up with BBDO is in line with the worldwide approach of building the brand on the platform of ‘individual recognition‘. At Aviva India, we recognise that ‘education is insurance‘ and as a brand, therefore, we help parents remove financial constraints in providing the best education for their children.”




    Prior to this, the account was being handled by Publicis India.

  • Crayons goes outdoor, launches new division




















    MUMBAI: Crayons Advertising has launched Crayons OOH, a specialised division to plan and execute OOH campaigns for its clients in Delhi.



    Talking about the new division, Crayons Advertising managing director Kunal Lalan said, “During last one year the agency has handled several large OOH assignments (combined value of over Rs 400 million), which gave us the confidence of starting a special division – Crayons OOH.”




    To handle the new division, the agency has roped in Gurjit Singh as business head.




    Says Kunal Lalani, “Crayons OOH will focus on its existing client base as of now and will consolidate its strengths before going out to handle non Crayons business. After Delhi, the agency has set its eyes on opening an office in Mumbai soon.”

  • 141Sercon makes senior level appointments







    MUMBAI: In line with its aggressive plans to expand footprints across the Asian territories, 141Sercon, the integrated marketing services company, has made two senior level appointments in its Mumbai office.


    While the agency has roped in Nidhi Sharma as assistant vice president – business development, Arpana Nair has walked on board as regional director, operations. This move is expected to strengthen the Southwest operations of the company.













    Says 141Sercon managing director Vijay Singh, “We are very happy to have Nidhi and Arpana as part of our leadership team. Their vast experience and expertise will help steer the direction of our operations in the West and help exploit the vast growth potential in the region.”




    As part of their new mandate, while Sharma will be responsible for the overall growth of the business, Nair will ensure optimum utilisation of resources.




    Earlier, Sharma has worked on clients such as Pogo, Cartoon Network, Maybelline, Playstation, and Reliance World. Nair, meanwhile, has worked on brands like Cadbury‘s, Revlon, Colors and ITC.

  • Virgin Atlantic assigns Y&R with global ad account

    MUMBAI: Virgin Atlantic has assigned its global creative mandate to Rainey Kelly Campbell Roalfe/Y&R and its affiliates. In India, the account will be handled by Y&R agency, Everest Brand Solutions.









    Earlier, the agency had helped develop Virgin Atlantic‘s 25th birthday promotional campaign, which included a 80s-themed television advert.




    The media account of Virgin Atlantic is currently handled by OMD. According to TNS Media Intelligence, Virgin Atlantic‘s major media spending was approximately $7 million in 2008, up from about $4 million over the corresponding period a year ago. TNS also states that spending in the first quarter of this year was less than $100,000.

  • Publicis‘ IMX to get rebranded as VivaKi

    MUMBAI: India Media Exchange (IMX), the consolidated media arm of Starcom MediaVest Group, Zenith Optimedia and Solutions Digitas, shall adorn a new name in the next six months.













    Sources say the Publicis Groupe-owned agency will be rebranded as VivaKi Exchange and the exercise will be conducted simultaneously in India, China and other parts of the world where VivaKi has established its media exchanges.

    However, when contacted, ZenithOptimedia CEO Ambika Srivastava declined to comment.


    The change in the IMX brand will also bring in an enlarged focus of the agency on digital media buying which currently constitutes below 10 per cent of the total media buying deals.




    The rebranding exercise will see VivaKi introduce its global digital tools to India in an attempt to help advertisers optimise the utilisation of digital advertising.




    The tools will be adorned by the VivaKi Nerve Center (VNC) banner, the research and technology development arm of VivaKi.