Category: MAM

The Award aims to celebrate “high performance brands” and will be presented during the AIMA Marketing Summit that will be held in Delhi in February 2010.

The nominations are invited from both small and medium enterprises (SME capital employed below Rs 300 million) and also from non-SME (capital employed above Rs 300 million) categories. Nominations are also invited from across AIMA‘s membership base.

Equitor Management Consulting has been roped in as knowledge partner for the Award.

CIMG MD Asia Pacific Christine Fellowes said, “Having reached a milestone in growth and distribution, the next logical step for E! is partnering with a regional ad sales group. SPE Networks boasts a proven track record for success. Asian advertisers definitely appreciate the value of consumer brand association with celebrity.”

E! Entertainment Television will join Spena‘s growing bouquet of channels that includes AXN, Animax, Sony Entertainment Television, AXN Beyond, Pix, Pix Thriller, as well as recently added AETN All Asia Networks’ History, Biography, Crime and Investigation and History HD.

Spena senior VP, GM Ricky Ow said, “We redefined the working relationship between channel groups with the ad sales representation deals with AETN All Asia Networks and Comcast. I am happy that we have found two like-minded business partners, in making this significant development within the media industry.”

On behalf of E! Entertainment Television in Asia, Spena will service regional advertisers with customised media, promotional and sponsorship opportunities and creative marketing solutions.

The move is part of the public sector commercial bank‘s initiative to head towards a brand revamp as it enters its 75th year.

Bank of Maharashtra offers personal banking

, cash management, retail loans and other financial services. The bank excels in social banking and has 38 per cent of its branches in the rural areas.

Added Inorbit Malls CEO Kishore Bhatija, “With this association, we hope to build a better personal connect with our patrons. We are happy and looking forward to our experience with Mudra.”

Inorbit Mall currently has two malls in the Mumbai region and soon plans to expand presence in Hyderabad, Pune and Bangalore.

Some of the clients on which Mudra Mumbai has worked include Future Group, Economic Times Power of Ideas, Lavasa, LIC, Union Bank of India and Godrej.

To coincide with its rebranding, Prime Focus has announced View-D™ – a proprietary 2D-to-3D conversion process that allows filmmakers to efficiently create stereoscopic 3D movies from source material shot on virtually any medium.

Said Prime Focus president VFX worldwide Michael Fink, “With View-D, we‘re offering the industry an exciting new production method to convert both library titles and new releases to terrific stereoscopic quality in considerably less time than other methods.”

Alongside View-D, Prime Focus has also announced CLEAR – its proprietary web-based media asset management service, which manages the entire lifecycle of content from production to distribution, and offers a secure, fast and reliable digital delivery platform. This also enables the Prime Focus ‘global digital pipeline‘ by seamlessly interconnecting the 15 Prime Focus offices around the world.

The rebrand will be unveiled at spectacular launch events in London, Los Angeles and Mumbai where Prime Focus will showcase its new global initiative and celebrate in style – with performances by the renowned Shiamak Davar Dance Company.

Prior to this, Rao was marketing manager at Alghanim Industries.

Armed with three decades of advertising experience, Rao began his career with BBDO Worldwide advertising group (India) in the late 80s.

Then he moved to DDB Worldwide (Saudi Arabia) and spearheaded marketing communication programmes for brands including Frito-Lay, Sony, Clorox, Landmark retail group and Almarai Diary.

Ogilvy India national creative director Abhijit Avasthi said, “We have created a complete 360 degree campaign to involve and engage the target group by promoting the big thought of ‘‘Iss Diwali Aap Kise Khush Karenge?”. This integrated communication strategy will be rolled out to intensify the engagement with the consumers.”

The mediums of communication will include television, print, radio, online, and outdoor activities, adds Avasthi.

Also, for the first time, the company has extended their marketing strategy to the internet

space and have launched the interactive website meethamoments.com.

Cadbury has partnered with social networking sites such as Facebook and Orkut to further promote its offerings by the company.

Conceptualised by BBDO, and directed by Sujit Sircar of Rising Sun Productions, the TVC features brand ambassador Sachin Tendulkar and seeks to promote Child Plans offered by Aviva in India.

Said BBDO India chairman and chief creative officer Josy Paul, “Sachin Tendulkar is the face of Aviva Life Insurance. In the film, there‘s a beautiful moment when Sachin says – ‘mein bhi ek pita hoon, aur mein yeh samajhta hoon‘. I think this candid confession captures the essence of our idea. When it comes to the education for our children, even the world‘s greatest cricketer becomes just another concerned parent. Just watch how naturally Sachin Tendulkar sends the child off to school.”

Says Hansa Research managing director Ashok Das, “We are happy to be awarded with the IRS contract for the next three years. It allows us the opportunity to innovate and in turn raise the benefits for those utilising the research.”

MRUC intends to release the IRS on a quarterly basis beginning 2010 on a half-yearly format.

Says MRUC general secretary Sabina Solomon, “MRUC has always believed in continuous product improvement. Sensing this need, we have decided to go for quarterly reporting from 2010.”

With an annual sample size exceeding 250,000 household interviews, IRS‘ prime objective is to collect readership information from a cross-section of individuals. It also captures information on television and cinema viewing habits, radio listening habits, internet usage and FMCG products – usage, consumption and durable ownership amongst households.

The Indian Readership Survey (IRS) and the National Readership Survey (NRS) have decided to merge, according to the two organisations that used to conduct these research studies independently.

“The brief was to reinvent the brand while retaining its original proposition of taste and trust and adding the health dimension to it.

“The TVC campaign built around ‘Husbands Choice‘ is a great way to communicate with our target audience, that Dalda oils are not only healthy but at the same time help prepare food without compromising on taste,” says Saints & Warriors chairman Pushpinder Singh.

Bunge India recently unveiled a new logo and product proposition for its ‘Dalda‘ brand in a bid to connect with younger consumers.