Category: MAM

Commenting on the venture, Mudra Max CEO Pratap Bose said, “I think there is a huge gap in the consulting area, in creating development work and in the actual planning, which Clear Channel‘s access to global practices will help us resolve. We see Clear Channel as a great partner and a great name to be associated with. Fundamentally, my vision for the OOH space is to garner the maximum share-of-wallet that the OOH buyer has to offer.”

Under the partnership, the venture will draw upon Clear Channel‘s global presence and access to the latest innovations and technologies to enable Indian clients to plan and execute transnational campaigns with ease. Similarly, international clients looking to enter India will also benefit from Mudra‘s reach, experience and expertise in the remotest parts of the country.

Said Clear Channel Mumbai and Clear Channel Mudra LLP MD & CEO Adille J Sumariwalla, “To provide full service to a client, which would include creative solutions, implementation, client servicing, monitoring and reporting for clients who are looking for a presence in rural areas, we needed to tie up with an agency strong in these areas.”

Clear Channel Outdoor operates in 50 countries, with experience of 3500 municipal contracts across the globe, partnerships with 270 airports and over one million display faces worldwide.

MUMBAI: After organising a massive wedding ceremony and inviting viewers from all over Maharashtra for its show Pavitra Rishta, Zee TV is now doing a similar on-ground promotional event in Delhi for the Delhi-centric show, 12/24 Karol Bagh.

As show protagonist Simmi Sethi is set to get married to Rajeev Bhalla, the channel has arranged a ‘Mata Ki Chowki’ for friends and relatives as part of the promotional activity.

Says BBH India managing partner Subhash Kamath, “We went beyond the brief and presented a broader long-term platform for the brand and not just an advertising solution. We believe it was true ‘black sheep‘ thinking and has the power to redefine the category.”

Adds managing partner Partha Sinha, “TVS has the history of defying category conventions with product innovation. This is the kind of brand we always feel excited about at BBH. We want to partner TVS in taking a fresh and innovative look at two-wheeler communication.”

The other clients recently added in the BBH stable include Vaseline, Diageo and Star CJ.

And therefore, as part this ongoing effort, CCD has unveiled a new logo to represent the chain.

The new change also entails CCD‘s all new ‘smart‘ menu card that are designed to facilitate an interactive and enhanced customer service.

Café Coffee Day director Alok Gupta said, “We have been talking to a lot of people about what they would love to see in a café and our new Café Coffee Day look and feel will give customers an even more enjoyable experience.”

Conceptualised and executed by RK Swamy BBDO, the 360 degree campaign will run till March 2010 across press, television, outdoor and the internet.

The print ads will be seen across 12 languages while the TVCs will be aired in 10 languages on all major satellite channels and Doordarshan.

The outdoor campaign exhibited on hoardings and kiosks will target places like railway stations and bus stops while internet banners will be hosted on all major portals.

Said R K Swamy BBDO senior partner KV Sasidharan said, “The brief from the client was very clear – create awareness about LIC‘s Jeevan Saral insurance plan with emphasis on how simple it is to choose the monthly premium and hence your life cover. Simplicity is best conveyed through children and their actions and this inspired us to create the Gola campaign.”

La Opala RG MD Ajit Jhunjhunwala, “Diva would be the new style statement in the crockery segment. Bipasha connects with the women as well as the youth. The fact that she has grown up on screen over the years made the task of identifying the new brand Diva with the target group easier.”

Added La Opala RG Ltd VP marketing & sales Manish Jain, “Our new marketing strategy of introducing Bipasha Basu as brand ambassador would connect in a powerful way with the targeted women consumer. Bipasha Basu‘s image of being stylish and fashionable goes hand in hand with the new brand Diva, which is positioned as stylish and a fashionable table ware. With this strategy, the company is eyeing a 70 per cent growth in this financial year.”

To be aired every Friday and Saturday at 8 pm, DPL will run for 12 weeks with a total telecast of 24 episodes.

To promote its newest show, the channel has tied up with three movies – Main Aurr Mrs Khanna, All the Best and Radio wherein leading stars from the movies will represent a particular team.

Salman Khan will represent ‘Uttar Ke Puttar‘ with LMN as the team sponsor. The ‘Eastern Tigers‘, meanwhile, will be represented by Bipasha Basu. Samsung Mobile has been roped in as the team sponsor.

Kareena Kapoor will support ‘Western Yodhas‘ with Closeup as the team sponsor. The ‘Southern Sizzlers‘, sponsored by White Ice, will be backed by Prabhu Deva.

Endorsed by Videocon, Himesh Reshammiya will stand for the ‘Central Surmas‘ while Sohail Khan will support the ‘Desi Pardesi‘ team. Gate Basmati Rice has walked on board as the team sponsor.

Playing on the theme, ‘Izzat Ka Sawaal Hai‘, the marketing of DPL will remain high across television, radio, print, outdoor and web.

For television, the promotion will be held across 15 channels. These will include Hindi news channels Star News and Aaj Tak, movie channels such as UTV Movies and kids channels like Hungama and Nickelodeon.

Says Set marketing head Danish Khan, “We have booked 5000 TV spots across television channels of various genres. We have also booked spots during the ICC Champions Trophy to gain maximum visibility.”

As part of the radio promotion activity, the channel has tied up with 40 radio stations across India and has booked 3,500 radio spots for the same.

Outdoor media, meanwhile, will be utilised to promote the property in 23 cities.

“There are 1000 plus hoardings that have been put up across the country. Additionally, we have branded the boarding passes of Jet Airways and JetLite. In Mumbai, we are using around 200 hoardings. We have also branded Andheri railway station for creating awareness,” adds Khan.

The channel will also unveil a microsite dedicated to DPL. On the site, each team will have its own page and every detail on the team will be displayed. The site will allow people to own DPL teams and play DPL games. Additionally, the channel will exploit social networking sites including Facebook and Orkut to spread brand awareness.

Confirming the development Jacob said, ” I have put in my papers. I am with Bates 141 for the last four years and working with the agency was a fascinating and healthy experience.”

Having started his career in 1995 as ‘Eveready‘ brand manager and head, Jacob later moved on to eBay and then Fountain Head.

Jacob was also associated with Mudra Communications as brand director for two years. He later joined Grey Worldwide as its branch head.

It has also unveiled a new ad campaign endorsing the tagline, ‘Be The Change‘, which establishes the new look of the brand.

Provogue MD Nikhil Chaturvedi said, “I could not be more proud to welcome Roshan into the Provogue family. Provogue stands for superb quality, innovation and style and Roshan‘s suave and charismatic personality epitomizes Provogue‘s ideology of fashion.”

The ad campaign will begin from 9 October and will be held across print and outdoor media.

Earlier, the Provogue brand had been endorsed by Fardeen Khan and Saif Ali Khan.

As part of his new mandate, Damani will report to executive vice-president planning Rohit Srivastava.

Says Srivastava, “I am delighted to have Damani on board. He exhibits a solid confidence level and an eclectic process, a rare combination that will help benefit our businesses largely.”

Damani began his advertising career Publicis Ambience (then Ambience Publicis) as account manager and later he moved on to join L‘Oreal India‘s marketing division.

Some of the clients in the Contract kitty include HSBC, Asian Paints, Aegon religare and Tata Indicom.