ITV

Category: MAM

  • Edward Jones launches $30 mn ad campaign

    MUMBAI: Financial-services firm Edward Jones has launched a new $30 million advertising campaign, targeted to anxious investors whose priorities have shifted due to the events of the past year.


    Conceptualised by Cramer-Krasselt/Chicago, the agency is also the media buying and planning partner of the company.













    Said Edward Jones principal/chief marketing officer Brad Iversen, “In light of recent events, people remain skeptical of which strategies to pursue and with which firms to work. In this environment, Edward Jones‘ longtime approach to investing could almost be considered ‘radical‘ — one based on personal attention and thoughtful consideration.”




    “As other financial-service firms try to adjust their marketing messages accordingly, we‘re reminding people that this is how we‘ve done business for 87 years,” Iversen added.




    Three 30-second ads have been launched on networks including CNN/Headline News, MSNBC, ESPN, CBC Newsworld, BNN and Food Network. Online ads, meanwhile, are appearing on Morningstar.com, Forbes.com and NYTimes.com.

  • M&C Saatchi India appoints Suranjan Das as executive director

    MUMBAI: M&C Saatchi India, the Indian arm of the UK-based global advertising agency, has appointment Suranjan Das as executive director. In his new role, Das will be heading the agency‘s Mumbai office.
     













    Prior to this, Das was VP and client services director at JWT Mumbai, before he was seconded to head Fortune Communications, a wholly owned subsidiary of JWT India in January 2006.




    Said M&C Saatchi India chairman and MD Kamal Oberoi, “Suranjan inherits an operation that is fast developing a reputation for creative excellence. I am certain Suranjan will ensure that our creative excellence continues and that our office will make great strides in developing and attracting new business.”




    At JWT, Das handled various categories of businesses that included FMCG, consumer products (HLL- Lux, Sunsilk, Pears; GSL – Good Knight, Emami, Chateau Indage Vineyards), durables (Philips, VIP Luggage, Godrej Appliances), finance (Citibank, StanChart Bank, Stanchart AMC, LIC), travel & hospitality (Air India, ITC Welcomgroup- Sea Rock); and beverages (Smirnoff).

  • BAPL awards creative duties to Bates141 Kolkata

    MUMBAI: Following a multi-agency pitch, Bates141 Kolkata has won the creative duties of Aerotropolis, a project undertaken by Bengal Aerotropolis Projects (BAPL).













    The project that is in partnership with the West Bengal government is aimed at developing a Rs 100 billion ‘greenfield airport city‘ at Durgapur, West Bengal.




    The seven-year Aerotropolis project will see setting up of a domestic regional airport to cater to the local industrial belt and development of logistics, supply chain management and IT hubs subsequently.




    Says Bates141 EVP Abeer Chakravarty, “We are excited about the major challenge in selling such a development in Bengal. It‘s got all that it needs to be lapped up but requires stimulating a paradigm shift in perception.”


    JWT, Ogilvy and Rediffusion Y&R were among other agencies who pitched for the Aerotropolis project.

  • Titan mulls increasing of Helios stores to 70 in four years

    BANGALORE: Titan Watches (Titan) is in plans to grow the number of its Helios chain of multi-brand premium watch stores to 70 over the next four years across the top 25 towns in India.


    Informed Titan Watches COO Harish Bhatt that the premium watch market has been growing at a compound annual growth rate (CAGR) of 30 per cent in India and Titan plans to tap this growing market.













    In January this year, Titan launched the first and at present the only ‘Helios’ store in the country in Bangalore with the tagline ‘Obsessed with watches’.


    The store averages about 700 footfalls per month of which about 55 per cent are converted to sales and service with an average ticket size of Rs.10,000.

    Swiss premium watch brand Raymond Weil announced the India launch of its ‘Noemia’ ladies collection at Helios recently. The arrangement is an exclusive one – Noemia will be available only at the Helios stores.




    Titan has been promoting the Helios chain by BTL events, newspaper, outdoor hoardings and radio advertisements. Raymond Weil president and CEO Oliver Bernheim plans to regularise the use of print media until the chain has a presence in other cities in the country.




    Initially, O&M did the creative work for Helios which are now being handled by a local Bangalore agency – Origami. The media buying is done through Maxus. Creative work for Noemia will be done at Switzerland, informed Bernheim.

  • Future Generali ‘s second multimedia campaign in Nov

    BANGALORE: The Future Group’s insurance venture Future Generali (F-G) will kickstart the second phase of a multimedia campaign in mid-November this year.


    This effort too, like the current on-going campaign, is for building the F-G life and general insurance brand.













    Speaking to indiantelevision.com, F-G CEO Deepak Sood revealed, “The third phase of our campaign will be product-specific and like the preceding initiatives will be across print, television, OOH and radio jingles.”


    “We are currently on air across all the major entertainment channels – national as well as regional”, he added.




    F-G’s current on-air campaign blends emotional moments in a human life like celebrating a 90th birthday, Griha Pravesh (Entry into a new home), birth of a child, festivals such as Raksha Bandhan, Diwali, the Durga Puja.




    Playing on the tagline“Ek Shagun Zindagi ke Naam”, the campaign has been created by O&M, which also handles the media buying for F-G.

  • Eko appoints Starcom as media partner

    MUMBAI: Starcom Worldwide has been appointed as the media partner for Eko India Financial Services wherein the account will be handled by the agency from its Delhi office.


    As part of its new mandate, Starcom‘s key role will be to communicate Eko‘s message to its unique audience through strategic, targeted and creative media planning and execution. In the process, its media negotiation entity, India Media Exchange will aim to add value through smart and contextual buying.













    Said Starcom Worldwide executive director India-North Tarun Nigam, “Eko is tuned to the needs of its target segment in providing secure, simple and convenient financial services in a cost – effective and scalable manner. We are proud of the fact that they have chosen to partner with us in achieving their marketing goals.”




    Eko works on the fundamental premise of giving everyone a bank account. It enables branchless banking using mobile while leveraging existing distribution infrastructure


    to extend the service.




    Said Eko chief marketing officer Anand Raman, “It is our belief that the need of our business is creative use of a multitude of contact points rather than classical media alone and this is where we look forward to benefiting from Starcom‘s knowledge and services. Their refreshing approach towards engaging consumer attention from an audience that is media and investment neutral was one of the key motivators for us to make the decision in their favour.”

  • MTV goes beyond television from 17 October

    MUMBAI: It’s “Beyond music! Beyond television!” for MTV as it rebrands from 17 October. Shedding the “Music Television” tagline that has been labelling its logo since 1981, the channel completes the repositioning exercise it started two years back.

    MTV will don a new black and white logo, cut down its music content to 25 per cent, tailor content for online and mobile platforms and dress up the channel with more reality shows.













    Fitting into this format, the channel will launch four new shows – one each for the television, mobile, web and voice portal. The repositioning is in line with what has happened in the US where the broadcaster has been making conscious efforts to gradually move away from just music.

    Says MTV India GM Ashish Patil, “MTV has always been at the cusp of change and we feel that this is the right time for the next step of our evolution.

    Indiantelevision.com had first reported that MTV would shrink its core music content to 25 per cent by the year end as part of its repositioning strategy.




    “This does not mean that we are running away from music. We were born of music, inspired by music, driven by music. However, we are not limited by music. Dropping the words ‘Music Television’ from under our logo is a big symbolic statement and finally closes the loop on the repositioning exercise MTV kicked off two years back. The letter M stands for many things including movies, masti, music and magic,” avers Patil.

    The new on-air graphics environment is made for the youth with elements and expressions unique to their world. This will include scrolls, buffering of videos like what is experienced on Youtube, RSS feeds, pop ups, scraps and comments.

    For television, MTV will kick off Nuon MTV Making The Cut from 17 October at 6 pm. The eight-episode reality series on fashion will air on Saturdays. The judges include Lara Dutta, Neha Dhupia, Neil Nitin Mukesh and Madhur Bhandarkar.




    On the mobile play MTV will introduce MTV Rant (Raving About Nothing Today), which offers opinions on raging issues. Mixing action and animation, the show will “look to go beyond music, television and also beyond issues to ramble about nothing and everything”.

    For the online platform, the broadcaster will air MTV What the Hack, for which it has roped in Ankit Fadia, an ethical hacker.

    On its voice portal 5056882, MTV VJs will start giving acting classes on different emotions. The show is titled MTV Acting Classes.

    Says Patil, “Our aim is to be platform agnostic. We already have 600,000 fans on the digital space including 350,000 on Orkut.”

    To build up the hype and awareness level of its re-branding, MTV has tied up with upcoming film All The Best which releases this Friday. The channel is also running a contest wherein ads featuring the stars will air on the channel.

  • Vijaya Sriram joins Bates 141 as VP Chennai







    MUMBAI: Bates 141, a WPP group-owned agency, has roped in Vijaya Sriram as vice president for its Chennai office.













    Prior to this, Sriram was with Dentsu Communications as VP, Chennai.




    In her new capacity, Sriram will oversee new business and development operations for the agency in the Chennai region.




    Sriram has approximately 18 years of experience in advertising and marketing and has worked on brands such as Henkel Detergents, Apollo Hospitals, Proctor & Gamble, Unicef, Brook Bond Lipton and MRF.

  • Saatchi & Saatchi bags Eko India creative account

    MUMBAI: Eko India, which provides low-cost financial services and branchless banking options to consumers, has appointed Saatchi & Saatchi as its creative partner.









    As part of its new mandate, Saatchi & Saatchi will launch the creative campaign in the quarter ended December 2009 that will comprise print, television and on-ground activation among others.




    The Eko model works on the fundamental premise of provising everyone with a bank account. The company is working to build a low-cost financial services infrastructure


    to increase the reach of financial institutions.

  • aMap names Joseph Eapen as new CEO

    MUMBAI: With an increasingly competitive television environment, accelerating further with a plethora of high profile events like the IPL and elections, aMap overnight ratings system has become a vital instrument for various decision makers. And therefore, coping up with this increased role, aMap has made senior level organisational changes.


    Joseph Eapen who till recently was the CEO of aMapDigital, aMap‘s exclusive panel for DTH homes, has taken over Amit Varma‘s role as aMap CEO. Eapen will continue to head aMapDigital too while Varma be moving on from the organisation.













    Eapen is an audience measurement veteran. He managed the first peoplemeter service in the Gulf for AGB Gulf for almost a decade in the 1990s. He was also instrumental in the launch of TGI (world largest single-source studies) in the Gulf region.


    Says aMap and DecisionCraft founder and MD Raviratan Arora, “His in-depth knowledge, leadership and business acumen will serve as invaluable asset as aMap strengthens its core operations and expands its services with a host of measurement initiatives.”




    Meanwhile, Jiniti Shah, as VP (sales, business development & research) would head the business and development activity and would focus on selling aMap‘s services and DecisionCraft‘s revenue management suite to the broadcasters in India and Asia Pacific.




    Ravi Katoch would now focus on selling aMap and DecisionCraft services to the non-broadcaster segment.