ITV

Category: MAM

  • Primesite East appoints Ranjit Banerjee as group account director

    MUMBAI: Primesite, Mudra Group‘s specialist out-of-home communications unit, has appointed Ranjit Banerjee as group account director for its Kolkata office. Prior to this, Banerjee was senior manager at Outdoor Advertising Professionals (a joint venture of Rediffusion YR between Selvel Vantage Group). 
     
    Primesite senior vice president Mandeep Malhotra, “I am happy to have Ranjit on board. He will head Primesite Kolkata as well as be involved in opening doors for all other business like Kidstuff, Celcius, Ten Integrated and Terra. I am confident that his experience in the Calcutta and east markets will surely take Primesite Kolkata to the next level of professional excellence.”
     
    Banerjee has over 12 years of professional experience and has handled clients such as Aircel, Maruti, Airtel, Bacardi, PSI and USL. He started his career with Sight, a local Outdoor Advertising media owner in 1997. Thereafter, in 2001 he moved to Ogilvy & Mather where he supervised the execution of various campaigns as well as tracked the outdoor media campaign for competition.

  • Bajaj Allianz launches new campaign for child insurance plans

    MUMBAI: Insurance service provider Bajaj Allianz has launched a new advertising campaign for its child insurance plans.
     
    Targeted at parents, the campaign aims at bringing out the importance of planning and, thus, securing the future of one‘s child. 
     
    Created by M&C Saatchi, the campaign that is being held across various media platforms including TV, print and out-of-home will run till November-end. 
     
    Says Bajaj Allianz marketing head Akshay Mehrotra, “The unique idea behind the campaign is direct communication. It focuses on direct messaging.”


    Meanwhile, Maxus has the media mandate for Bajaj Allianz.
     

  • HUL repeats roadblock on Star channels







    MUMBAI: FMCG major Hindustan Unilever (HUL) is once again hosting a roadblock across all the Star network channels.













    The ad exclusivity on the Star channels will be on 29 October. Lux will occupy centre stage, replacing Lifebuoy that HUL promoted last time.




    Unlike last time, the HUL brands will also block out other ads on Star‘s south-language channels including Asianet.


    “HUL will pack its 20 brands in this roadblock strategy. The payout to Star could be around Rs 80-90 million,” a source tells Indiantelevision.com.


    Earlier, HUL had also conducted a similar roadblock across 25 Zee Network channels. Though approached, Zee did not want to upset its other advertising clients.


    Says Zee Entertainment Enterprises chief revenue officer Joy Chakraborty, “We were approached by HUL this time as well. We are open to the concept of roadblock advertising, but do not agree to have it on a monthly frequency as it would upset our other clients. We see it as a good strategy only on a quarterly basis.”


    In a recession-hit market when advertisers are heavily cautious on their spends, conducting roadblocks seems to be the new innovation to gain optimum brand exposure. For the broadcasters, it also provides an excellent opportunity to bring in advertising premium.


    HUL had blocked advertising on Star and Zee network channels in September this year.


    MTV had also conducted a similar roadblock with Bingo on 1 April and with Cadbury on 1 July.




    Avers MTV India GM and SVP content and creative Ashish Patil, “MTV has been doing these stunts since 2003. We do not just roadblock but also create content to support the brands.”


    Elaborating further, he says, “On 1 July, we did the stunt with Cadbury, where we also created two promos for them with the theme ‘khush hai jamana aaj pahli tarikh hai’. The entire day was branded as ‘pay day’ on MTV. Cadbury even used our promos on other channels.”


    Earlier, in 2007, Hutch had conducted a network roadblock on Star to introduce its brand change to Vodafone.

  • Lay’s launches campaign to increase consumer engagement

    MUMBAI: Lay‘s, the potato chips brand from the PepsiCo India factory, has announced the launch of its latest consumer engagement campaign, “Give Us Your Dillicious Flavour”.


    “Give Us Your Dillicious Flavour” is an innovative engagement programme is aimed at getting Lay‘s its next potato chips flavour from the Indian consumer.


    The campaign will give consumers an opportunity to co-create the flavour they like on Lay‘s wherein the winner will receive prize money worth Rs 50,00,000 and 1 per cent of the sales turnover from the new flavour. The new flavour will be launched by the end of May 2010.


    In a bid to generate buzz around this new programme, Lay‘s has created a 360 degree marketing campaign with a major focus on television.


    Says PepsiCo India (Frito-Lay India division) marketing director Deepika Warrier, “Apart from TV, we will also exhibit our presence across outdoor, radio, mobile and the internet to create interactivity.” 
     
    The marketing campaign will run for an approximate eight-month period that will be divided into three phases.


    “The first phase will see the launch of a contest on 30 October that will ask consumers to send in their entries stating their favourite flavours and accompanying slogans. The next phase will be the judging round wherein four flavours will be shortlisted and the third phase will select the final winner,” Warrier adds. 
     
    The company will also host various on-ground activations to further enhance consumer brand engagement.


    The winners will be selected by a panel of judges headed by NDTV Good Times celebrity chef and anchor Aditya Bal. The other members on the panel include JWT Executive Creative Director and VP and author Anuja Chauhan and PepsiCo India director R&D Dr TSR Murali.
     

  • Abhishek & Aishwarya come together for new ‘Lux’ commercial

    MUMBAI: Lux, the soap brand that has been long associated with beauty and film stars, is bringing together Bollywood couple Abhishek Bachchan and Aishwarya Rai for the first time ever on television in its new commercial for its relaunched products.


    Directed by Stephen Mead, the TVC has been produced by London-based ad film production house, Short Films.
     
     
    Said Hindustan Unilever VP, home care & skin cleansing Sudhanshu Vats, “Lux relaunch promises to give the consumers a never before luxurious bathing experience through a creamier lather leaving their skin soft and smooth. We have made improvements to every element of the mix – product, packaging and fragrance. Significant investment has gone into the product which contains ‘fragranced beauty oils‘.”
     
     
    He further stated, “All of this is being communicated to the consumers through a unique yet distinctly Lux campaign where we have Abhishek Bachchan and Aishwarya Rai Bachchan coming together for the very first time in an advertisement.”


    The Sufi inspired music score in the TVC has been composed by Shankar, Ehsaan and Loy. The couple has been styled by fashion designer Aki Narula with make-up done by Mickey Contractor.
     
     
    Talking about her long standing association with Lux, Bollywood Diva, Aishwarya Rai Bachchan said, “I have been associated with Lux for past 10 years as a global brand ambassador. Shooting with Abhishek makes this ad all the more special as it‘s our first commercial together and we had a great time shooting for it.”

  • Pizza Hut appoints JWT Delhi to handle creative account

    MUMBAI: Pizza Hut has once again roped in JWT Delhi as its creative partner following a multi-agency pitch. The size of the account is pegged at approximately Rs 150 million.









    It is pertinent to note here that JWT Delhi has been associated with the account since last 10 years.




    JWT managing partner Rohit Ohri, “Pizza Hut is a brand that‘s very close to JWT‘s heart. It‘s a brand we‘ve launched in India and nurtured over the last 14 years. Our partnership has now emerged stronger than ever before and we look forward to scaling new heights of communication excellence.”

  • Mudra appoints Burnard Rajan as creative director for Kochi office

    MUMBAI: Mudra has roped in Burnard Rajan as creative director for its Kochi office. In his new role, Rajan will be handling the creative work for Mudra Kochi‘s brands such as Federal Bank and Manorama Group.













    Prior to this appointment, he was with Contract Chennai as creative group head.




    Says Rajan, “Mudra has built a strong and capable team here in the South and I look forward to collaborating with them to ensure the best creative results for all our brands.”




    Rajan has over 14 years of experience in the industry and has worked on brands like CavinKare, Citibank, Mitsubishi Motors, Lenovo Worldwide and ITC. He has previously worked on sectors such as FMCG, banking, automobiles, white goods, retail and telecom.

  • Brand-Comm forays into specialized training in brand management

    MUMBAI: Brand-Comm, a communications consultancy firm, has announced the launched of a certificate course, “brandware”, an eight-week comprehensive course in brand management.









    Said brand-comm CEO and lead faculty brandware Ramanujam Sridhar, “The value of brand management in today‘s competitive global environment has increased as organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products is more similar, the need to differentiate through emotional attachment has become an ever-increasing need.”




    Brandware will provide participants with the knowledge and skills to manage complex brands within an Indian context and will encourage innovation among them. The course deals with issues both at the individual product level and the firm level and is designed both for those anticipating careers in brand management as well as for those with an interest in marketing management or general management.

  • Ogilvy wins UPS global account

    MUMBAI: Ogilvy & Mather Worldwide has been appointed as the global communications partner of package delivery giant United Parcel Service, commonly referred to as UPS.









    O&M won the account following a multi-agency pitch which narrowed down the choices from eight global networks over a six month period.




    Says Ogilvy & Mather Worldwide CEO Miles Young, “UPS set a very high bar for this decision, which is of considerable strategic importance for them. We won on the basis of some outstanding thinking and with a truly global effort.”


     

  • Bruce Lee’s daughter reviving father’s brand

    MUMBAI: With several new television projects in the making including a Chinese-language biopic and an animated series for the worldwide market, the late Bruce Lee‘s daughter Shannon Lee is all set for a revival and major expansion of her late father‘s brand.













    Shannon‘s efforts in this brand building include a flagship website, BruceLee.com.


    Said Shannon, “BruceLee.com will be the beacon of all things Bruce Lee on the internet. The site will include everything from facts about Bruce Lee to digital content to merchandise. I’ll also be writing a blog. My father’s fans have been asking for a place to find information and communicate with each other. This site will be a meeting place for our community.”




    In addition, a new licensing programme is also being developed. Last year, Shannon acquired her family’s merchandising rights from Universal Studios and established Bruce Lee Enterprises (BLE) to handle the licensing of the Bruce Lee name and likeness.




    Shannon also established LeeWay Media Group, a TV and film production company. Projects being coordinated by LeeWay Media Group include a Chinese-language biopic directed by noted Hong Kong director Andrew Lau, an animation project with Waddell Media and Ireland-based Flickerpix, a CG action film and a Broadway musical.


    Recently completed projects of LeeWay Media Group include a 50-part television biography of Bruce Lee that aired in China on CCTV and How Bruce Lee Changed the World that aired on the History Channel.