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Category: MAM

  • Sociowash kickstarts campaigns for Titan’s licensed fashion brands

    Sociowash kickstarts campaigns for Titan’s licensed fashion brands

    Mumbai: Integrated advertising agency Sociowash announced its strategic collaboration with Titan Company Limited, a renowned name in the world of watches, jewellery, and lifestyle, to manage the media mandate and performance advertising for two iconic international watch brands, Kenneth Cole New York and Tommy Hilfiger. The Indian giant has exclusive marketing, distribution, and retailing rights in India for the watches category for these global brands and with the long-standing relationship with the partners, the company is growing these brands in the country, in line with their international portfolio of products.

    Sociowash initiated media and performance marketing campaigns for Kenneth Cole New York Watches and Tommy Hilfiger Watches. Both brands have launched new collections, Sociowash is tasked to execute innovative tactical digital strategies to generate awareness, excitement, and drive sales across various digital channels.

    Sociowash Co-founder Pranav Agarwal expressed enthusiasm about the collaboration, saying, “We are thrilled to join forces with Titan Company Limited to elevate the digital presence of Kenneth Cole New York Watches and Tommy Hilfiger Watches. These iconic brands deserve campaigns that reflect their unique identity and resonate with the discerning tastes of their audience. We, at Sociowash, are committed to delivering tactical and impactful strategies that will take these brands to new heights in today’s digital market.”

    Titan Company Limited head – international licensed brands Reema Vazirani expressed her excitement about the collaboration stating, “The industry is dynamic and requires a digital strategy that aligns with the essence of our brands. Sociowash demonstrated a deep understanding of our vision and presented a compelling plan to enhance the digital presence of these prominent brands. We are confident this collaboration will result in innovative and impactful campaigns for the Kenneth Cole New York Automatic Watch Collection launched in December and the FW 23 collection of Tommy Hilfiger Watches.”

    This collaboration between Sociowash and Titan Company Limited is poised to bring a fresh perspective to the digital marketing strategies of these brands, ensuring that their legacy continues to thrive in the digital era.

  • EKA Mobility & GreenCell Mobility sign MoU to roll out 1000 electric buses

    EKA Mobility & GreenCell Mobility sign MoU to roll out 1000 electric buses

    Mumbai: EKA Mobility, an electric vehicles & technology company (with Mitsui Co., Ltd. & VDL Group as equity partners), and GreenCell Mobility, a player in the electric mass mobility space, announce the signing of a Memorandum of Understanding (MoU). Under this collaboration, EKA Mobility will supply GreenCell Mobility with 1000 intercity electric buses in 12-meter and 13.5-meter categories, in the next few years. EKA Mobility and GreenCell Mobility are committed to working closely together to drive positive change in the global automobile sector by producing industry leading electric buses to transform public transportation.

    EKA Mobility founder & chairman Dr. Sudhir Mehta, emphasized the strategic synergy, saying, “Our collaboration with GreenCell Mobility is strategically positioned to usher in a cleaner, more sustainable future through electric mass transportation. Public transportation, especially the intercity bus transportation is the primary mode of transport for more than 50 per cent of Indians. Electrification of public transportation will pave the way for cleaner air, quieter streets, more efficient, convenient, safer, and cost-effective travel for all. At EKA, we are committed to developing sustainable, environmentally conscious, and profitable products. By combining our expertise, we hope to set new standards in commercial electric mobility, contributing considerably to the nation’s sustainability objectives.”

    In response to the MoU signing, GreenCell Mobility, MD & CEO Devndra Chawla commented, “We are delighted to announce our collaboration with EKA Mobility, a leader in the electric vehicle domain. This partnership not only strengthens our position in the market but also significantly aligns with our long-term vision for sustainable mobility. At GreenCell mobility as market leaders, we are setting a new benchmark in the industry. Our combined efforts are poised to transform public transportation, offering a cleaner, more efficient, and environmentally friendly solution. This initiative is a significant stride towards our commitment to innovation and sustainability, and it underscores our dedication to a greener, more sustainable future. We are excited about the possibilities this partnership opens up and are committed to leading the charge in the evolution of electric mobility.”

    EKA Mobility shall be responsible for supply, sales, and service of these buses, along with delivering quality certification reports to ensure the highest standards in this collaborative endeavour. The supply of 1000 electric buses are expected to have a large and positive impact on our environment. The associated figures illustrate the potential benefits, estimating annual fuel cost savings of Rs 70 crores and the avoidance of 120 lakh gallons of diesel, which is equivalent to growing 15 lakh trees. Furthermore, an estimated 6 lakh individuals will benefit every day from an improved and sustainable public transit infrastructure. Overall, this initiative is expected to result in a projected saving of 32400 Tonnes of CO2 emissions, greatly contributing to the reduction of tailpipe emissions and building a cleaner, more sustainable future.

    This collaboration underscores major national and worldwide initiatives towards sustainability, recognizing the critical need for cleaner and more environmentally friendly transportation options. EKA Mobility and GreenCell Mobility’s collaborative initiatives represent an important step towards a greener India and a cleaner world.

    EKA Mobility is one of the commercial vehicle manufacturers approved under the Champion OEM Scheme & EV component manufacturing scheme of the Government of India’s Auto PLI policy. EKA is one of the only Indian companies offering end-to-end design, manufacturing & technology of electric new energy commercial vehicles from scratch in India. The company has set up a state-of-the-art research, development, engineering & innovation center in Pune, Maharashtra, and has significantly grown its order book, with more than 700 electric buses and more than 5000 electric light commercial vehicle orders in the pipeline. All these vehicles will be completely designed & manufactured in India, at EKA’s proposed & existing state-of-the-art manufacturing facilities in Madhya Pradesh and Maharashtra. In the last two years, the company has introduced electric city bus, staff carrier & school bus, 9-meter hydrogen fuel-cell electric bus, and is now all set to enter the last mile delivery with its range of e-LCVs designed & customized to suit Indian customers and businesses.

  • ITC Sunfeast unveils first 100 per cent paper based packaging

    ITC Sunfeast unveils first 100 per cent paper based packaging

    Mumbai: ITC Sunfeast Farmlite, a range of wholesome biscuits from ITC Foods, has launched its new offering Sunfeast Farmlite digestive biscuit family pack in 100 per cent outer paper bag packaging. An industry innovation in packaging, this move establishes the brand as a trendsetter in the biscuit category.

    Sunfeast Farmlite, is the brand to embrace 100 per cent outer paper packaging in the industry. The ergonomics of design aspects have been carefully curated, making the paper packaging consumer-friendly, visually appealing and convenient. This latest innovation aligns with the brand’s effort towards reducing plastic and encouraging consumers to make sustainable choices in their everyday purchases.

    Today, consumers are increasingly prioritising not just wellness and nutrition in their purchasing decisions but environmentally responsible brands are also increasingly being sought after. Sunfeast Farmlite acknowledges this requirement, and the new packaging caters to their enlightened preferences.

    Commenting on the initiative, Ali Harris Shere, chief operating officer, Biscuits & Cakes Cluster, ITC Foods Division said, “We believe that we have to be not only agile, consumer focused and innovative, but also purpose driven. The launch of the first-ever outer bag made from 100 per cent paper is a significant step towards the brand’s commitment to promote sustainable packaging. Consumers too are increasingly becoming more conscious of responsible choices, and we are committed to providing them with products in packaging that are sustainable. This is an industry-first initiative and plans are underway to adopt this packaging for other biscuit products in due course of time.”

    This initiative is in line with ITC’s Sustainability 2.0 vision which strives to strengthen the company’s multi-dimensional efforts in sustainability, which includes creation of an effective circular economy for post-consumer packaging waste.

    Sunfeast Farmlite digestive family pack with the new 100 per cent outer paper bag packaging will be available with the 800 g SKU on Flipkart. Will soon be available on other e-commerce/quick commerce platforms and supermarkets as well.

  • BMC, NCPA and Westside brings NCPA@thePark

    BMC, NCPA and Westside brings NCPA@thePark

    Mumbai: Westside in association with NCPA brings to you NCPA@thePark, a performance-filled event with acts across theatre, music, dance, and poetry and symphony orchestra. The event will be hosted at Cooperage Bandstand Park, Fort (near army navy store) on 6 and 7 of January 2024, 6 P.M onwards.

    NPCA@thePark is a free of cost event that is open to the public. The two-day event is scheduled for this weekend with an exciting lineup of artists.

    Know more about the event on NPCA@thePark

  • Manforce responds to Blinkit’s 9,940 condom order with creative billboard

    Manforce responds to Blinkit’s 9,940 condom order with creative billboard

    Mumbai: Manforce Condoms has ingeniously engaged with its audience by responding to a South Delhi consumer who ordered 9,940 condoms from Blinkit in 2023. Taking a quirky approach, the brand capitalised on the moment created by Blinkit to broaden its communication with the masses. The conceptualisation and execution of the Manforce billboard were handled by Grapes, an integrated communication agency.

     

     

  • Vi and Team Vitality forge a strategic esports partnership in India Sub

    Vi and Team Vitality forge a strategic esports partnership in India Sub

    Mumbai: According to the State of India Gaming Report 2022, the Indian esports industry is expected to grow to Rs 140 million by 2027. Over the last few years, esports as a category gained recognition as a mainstream sport especially after being debuted as an official medal sport at various international sports platforms. To capitalise on this growing consumer category, Vodafone Idea (Vi), one of India’s telecom operators and Paris based Team Vitality, international esports organisation, have announced a long-term union to boost the esports ecosystem in India.

    With this first of its kind collaboration, the two brands jointly aim to create opportunities and exposures to esports fans and gaming enthusiasts alike. The partnership encompasses many aspects such as brand sponsorship, content partnerships, gaming events and unique experiences at a never-seen-before scale. This will enable Vi customers to participate in esports and allow exclusive access to some of the popular Team Vitality tournaments and teams. This partnership will create opportunities for budding esports talent from across the country to have access to professional players, master classes, meet & greets with esports talent and many other opportunities.

    Vi is known for its presence in the mobile games segment, offering a wide range of hyper casual mobile games to users via Vi Games on Vi App. Through this association with Team Vitality, Vi now aims to deepen its focus on esports in India. Vi Games in the recent past forayed into the esports segment by hosting popular free-to-play tournaments across games like Call of Duty: Mobile, Free Fire Max, Asphalt 9, Clash Royale, etc.

    Commenting on the association, Vi CMO Avneesh Khosla, said, “Gaming has always been our strategic focus area and we have continuously strived to strengthen our gaming portfolio with right partnerships and relevant offerings. Over the last few years, esports has revolutionized the mobile gaming arena especially with younger audiences, and hence, deepening our focus in this space was a natural progression for Vi Games. We are excited to partner with one of the leading esports organizations of the world – Team Vitality. Together, we aim to drive and democratize access to the esports ecosystem in India. In the coming months, we will introduce some exciting esports and other youth centric content for our consumers to experience.”  

    Speaking on the occasion, Team Vitality India managing director Randall Fernandez said, “We are exhilarated to announce our partnership with Vi. We are at a juncture where technology will catapult gaming to the next level and eagerly look forward to our journey together. We will unlock new horizons searching for aspiring gaming talent across the length and breadth of the country, set new precedents and create indelible marks within the esports industry.”

    Locally, Team Vitality’s all Indian Call of Duty: Mobile (CODM) team were among the top 16 teams globally who qualified and competed in the CODM World Championship 2023 that was held in Atlanta, US between 15 and 17 December. The organisation previously roped in popular gaming content creators Nischay ‘Live Insaan’ Malhan, Rachit ‘Rachitroo’ Yadav, Nitin ‘Classified YT’ Chougale, Shagufta ‘Xyaa’ Iqbal and Pratik ‘Aurum’ Mehra who have a cumulative YouTube base of 20 million subscribers.

    To capitalise on this upward growing industry and to build a deeper connect with consumers, Vi and Team Vitality plan to launch various gaming contests and events.

  • PowerMax Fitness launches ‘MyBestStartsNow’ digital campaign

    PowerMax Fitness launches ‘MyBestStartsNow’ digital campaign

    Mumbai: PowerMax Fitness, a leading fitness equipment brand in India launches New Year – New You #MyBestStartsNow’ digital campaign to inspire people to stay healthy and fit this New Year. Geared towards inspiring individuals to embark on a journey towards a healthier lifestyle, the campaign is set to kick-start the year on an invigorating note.

    Through the campaign, PowerMax wants to remind everyone that it’s never too late to start the journey, regardless of the challenges. The NEW YEAR- NEW YOU #MyBestStartsNow initiative is designed to encourage individuals of all ages and fitness levels to prioritize their well-being and make meaningful strides toward a healthier future.

    PowerMax offers an extensive range of fitness products, including treadmills, exercise bikes, Foot Massagers, elliptical trainers, and strength-training equipment, all designed to meet the diverse needs of its customers. PowerMax brings the Gym Experience to Your Home, tailored for your busy lifestyle.

    “At PowerMax Fitness, we believe that every journey towards a healthier lifestyle begins with a single step,” said Sanjay Goyal, MD of PowerMax Fitness. “The NEW YEAR – NEW YOU #MyBestStartsNow campaign aims to ignite a spark of motivation within individuals, empowering them to take charge of their health and well-being. We’re excited to foster a supportive community where everyone feels inspired to make positive changes and achieve their fitness goals.”

    The campaign will feature a lineup of fitness influencers, wellness experts, and motivational figures to provide valuable insights, guidance, and encouragement to participants. From fitness challenges and workout routines to nutrition tips and mental wellness advice, the #MyBestStartsNow campaign aims to offer a holistic approach to achieving personal fitness goals.

  • Research and development is crucial in any business setting – Srikant Rajasekharuni

    Research and development is crucial in any business setting – Srikant Rajasekharuni

    Mumbai: Marketing is not as easy as people anticipate. It is a combination of many factors including projection, anticipation, good campaigning, research and development, analytics, and understanding the target audience. With new trends, Indiantelevision.com exclusively interacted with Srikant Rajesekharuni CEO and co-founder of RMT (Red Matter Technologies) integrated marketing agency. Here are excerpts -Interview of Srikant Rajasekharuni – CEO and Co-founder, RMT

    Broader perspective on phenomenal growth –

    In the past 8 years, our experience of working with over 300 brands reflects remarkable growth.Collaboratively adapting and learning from diverse sectors such as entertainment, FMCG, real estate, education, and healthcare, we have effectively tailored marketing strategies to align with new trends. This approach has allowed RMT to evolve in response to client needs and market dynamics. Our team’s ability to adapt, learn, and strategize has led to the successful implementation of tailor-made marketing strategies. This collaborative effort has established long-term relationships with clients, including national-level brands like ZEE5, The Economic Times, Monin Syrups, My Home Constructions, and Manipal Global Education.

    Our strategic, innovative, and adaptive approach has contributed to our company’s growth. Moving forward, we aim to empower more brands and business owners by facilitating lasting and meaningful connections with their consumers.

    On Pros and Cons of the 360-degree digital industry at large?

    In the current market, the digital industry offers extensive opportunities and challenges. Pros include the vast reach and accessibility to a global audience, enabling precise targeting and personalised engagement. Digital platforms allow real-time analytics, facilitating data-driven decision-making and ROI assessment. However, saturation and competition pose challenges, requiring constant innovation to stand out. Rapid technological advancements demand adaptability and investment in emerging trends, which can be both a pro and a con. While it opens doors to novel approaches, it also necessitates ongoing learning and resource allocation. Overall, the digital industry offers immense growth potential but demands continual evolution to remain competitive and effective.

    On working with B2C, B2B, and D2C brands –

    In our experience with B2C, B2B, and D2C brands at RMT, we have grasped the need for distinct approaches tailored to each sector. Recognizing the diverse target audiences, we customize marketing plans to align with our client’s specific business requirements. Adapting existing trends and strategies across sectors requires creativity, and our collaborative RMT team excels at learning, adapting, and implementing successful marketing campaigns. Beyond delivering results, it’s been fulfilling to contribute to building customer relationships and enhancing brand reputation. We look forward to expanding our collaborative approach across more sectors and further refining our industry strategies.

    On ROI in current volatile market condition –

    Given the current volatility in the market, assessing the overall profitability of the industry in terms of ROI is crucial. In response to market dynamics, the marketing industry must adapt to new business requirements and trends to distinguish itself. Companies in this sector can capitalize on the potential of digital marketing by remaining flexible, embracing change, and fostering innovation. Our RMT team prioritises the professional growth of its members through training, mentorship, and skill-building, ensuring that we stay ahead in industry knowledge and trends. This strategic and result-driven approach not only strengthens client relationships but also contributes to a high ROI.

    On cost-cutting measures while considering ROI –

    The focus on ROI is paramount in our approach. It ensures accountability and tangible value for our clients. While emphasizing ROI, we prioritize delivering impactful results without compromising on service quality. Cost-cutting measures should not compromise the efficacy or integrity of our services. Instead, we aim for efficiency gains through smart strategies and resource optimization. Our goal is to provide substantial value while ensuring that our clients receive a significant return on their investment in our services.

    On digital campaign using AI invention –

    Scaling AI in digital brand campaigns involves a client-centric strategy, assessing AI’s value in campaigns, and gradually adopting it in phases. Starting with smaller projects helps gauge effectiveness before expanding. Team training and staying updated on AI trends are crucial for optimal usage. Fostering a culture of collaboration and experimentation aids iterative improvements. Ultimately, it’s about aligning AI with business goals and evolving alongside market needs.

    On spending on R & D –

    Research and development is crucial in any business setting. I firmly advocate substantial investment in research and development (R&D). At RMT, we adopt a comprehensive approach, providing clients with insightful strategies, optimizing marketing campaigns and effectively reaching their target audience. I believe that research and insights extend beyond marketing, playing a crucial role in shaping overall business strategy. R&D is not only vital for marketing success but also instrumental in fostering competitiveness, addressing areas for improvement, and ensuring long-term growth and sustainability.

    On new-age marketers addressing challenge –

    In my opinion, new-age marketers are addressing the challenge of mixed reactions to marketing campaigns by emphasizing personalised and interactive engagement with their target audience. They prioritize researching and identifying their specific target demographic and leverage innovative technologies like AI to enhance customer interaction. Through personalized content on social media and customized messaging, they aim to capture the audience’s attention and foster a stronger connection with the brand or business. This approach not only attracts customers but also contributes to the success of digital marketing campaigns.

    On idea and challenges behind starting consultancy –

    In 2015, my friends and I started RMT in Hyderabad with the purpose of assisting small and medium businesses in their growth journey through effective digital transformation. Recognising the widespread desire among businesses to leverage social media and digital platforms for customer outreach, we established RMT to provide creative and innovative solutions to those lacking the expertise or resources to navigate these channels.

    RMT was founded in response to a prevalent issue in the digital marketing industry: client’s dissatisfaction with inexperienced agencies and freelancers. These smaller outfits often lack depth in digital marketing, leading to subpar results and a misconception among clients that digital marketing isn’t effective for their business. This presents a challenge for RMT, as we invest heavily in quality talent and infrastructure and often need to re-educate clients about the true potential of digital marketing.

    Another challenge arises from clients and employees who overestimate their understanding of digital marketing. Clients often believe they understand the field because they use social media, influencing their expectations and opinions on strategies that may not align with their target audience. Similarly, many individuals claim expertise after completing short-term courses, lacking the depth gained from practical experience. At RMT, we prioritise practical skills and experience over theoretical knowledge, ensuring a team capable of delivering high-quality, effective digital marketing solutions.

    On using analytics for target audiences –

    Analytics plays a crucial role in understanding market segments and effectively reaching the target audience. At RMT, we focus on key parameters such as demographics, age, and gender to identify the specific target audience for a business. This information is essential for devising a tailored marketing campaign that aligns with the business needs, ensuring a consistent and successful strategy.

    To achieve this, we utilize various analytical tools. Website and app analytics provide insights into user demographics, interests, devices used, navigation patterns, and content engagement. This data optimization helps in creating a user-centric online presence.

    Additionally, social media analytics reveal audience demographics, interests, conversations, and brand sentiment. This information guides the customization of social media strategies and content to resonate effectively with the target audience. Furthermore, the Customer Relationship Management (CRM) system holds valuable customer data, including purchase history and communication records.

    Analysing such parameters and data aids in identifying loyal customers, predicting future purchases, and personalizing marketing efforts. The result is an optimised and well-planned advertising campaign that benefits both the business and customer relationships.

    On balancing advertising campaign with quality –

    Absolutely, effective brand promotion of quality products plays a pivotal role in boosting sales. While having a quality product is essential, effectively showcasing its features, benefits, and unique value proposition through strategic brand promotion can significantly impact sales and customer engagement. Advertising helps in creating awareness and visibility for quality products. It allows brands to communicate their story, build credibility, and differentiate themselves from competitors. Through social media or other marketing channels, businesses can highlight the attributes that make their products stand out, thereby attracting potential customers and driving sales.

    RMT goal anticipation for the next 5 years –

    RMT navigated a landscape marked by economic uncertainties and a focus on profitability, leading to reduced media spending and a shift from traditional to digital marketing. This trend, driven by digital marketing’s targeted efficiency, provided RMT with the opportunity to on board new clients transitioning to digital channels. Embracing this shift, we effectively guided these clients through their digital transformation, showcasing our adaptability and expertise in the evolving market.

    Simultaneously, the integration of AI into marketing has revolutionized our industry, particularly in content generation, strategy, and research. This technological leap has accelerated processes, allowing a greater focus on creative aspects. RMT has been at the forefront of utilizing AI to enhance our services and deliver superior results.

    Looking ahead, we plan to continue this momentum by forming strategic partnerships with specialized agencies in creative design, performance marketing, and video production. This collaborative approach aims to offer more integrated solutions, ensuring mutual growth and success while staying true to our values of integrity, creativity, and client-centric service.

  • HostBooks stands out as a versatile and scalable solution”: Abhijit Dutta

    HostBooks stands out as a versatile and scalable solution”: Abhijit Dutta

    Mumbai: Hostbooks offers end-to-end, all-in-one automated business solutions empowering small and medium enterprises to manage  their accounting, tax, GST, TDS, e-way bill, E-invoicing, Income Tax, payroll, and point-of-sale (POS/m-POS). It offers statutory record maintenance, a single-click easy-to-use filing solution,  customizable and intelligent business reporting as well as hassle-free compliances. These features help businesses save significant costs and time, thus enabling smart decision-making and helping  MSME/SMEs’ to focus on their core business.

    Indiantelevision.com caught up with Hostbooks CSO Abhijit Dutta to know more about this platform in detail.

    Edited excerpts

    On the key features of HostBooks’ business management platform

    HostBooks’ Business Management Platform distinguishes itself through a range of comprehensive features designed to streamline business operations. Its cloud-based accessibility ensures businesses enjoy real-time access to vital data from any location, promoting flexibility in operations. Our platform integrates robust accounting functionalities, encompassing ledger maintenance and expense tracking, simplifying financial management processes. Optimal stock control and minimized risks of overstock or stockouts are facilitated through the platform’s robust inventory management capabilities. Streamlined invoicing and billing processes contribute to enhanced cash flow management. The inclusion of HR and payroll management tools ensures precision and efficiency in workforce management. The integrated CRM empowers businesses to effectively manage customer interactions and track leads, ultimately boosting customer satisfaction. The platform’s focus on tax compliance, featuring automated calculations and timely filing reminders, guarantees businesses adhere to regulatory requirements. HostBooks’ dedication to scalability allows the platform to flexibly adapt to businesses of varying sizes, supporting their growth trajectories. Prioritizing security measures guards against unauthorized access and data breaches, instilling user confidence. Moreover, the platform’s robust compliance management features add an extra layer of strength, making it an ideal, all-encompassing solution for businesses seeking efficiency, scalability, and strategic insights.

    On handling tax management for businesses

    HostBooks revolutionizes tax management for businesses through a comprehensive approach that simplifies intricate processes. The platform stands out in GST reconciliation, effortlessly harmonizing GSTR 3B, GSTR 1, and GSTR 9, ensuring seamless compliance with Goods and Services Tax requirements. Noteworthy is HostBooks’ streamlined TDS return and reconciliation, providing a robust system for efficient management of Tax Deducted at Source. The user-friendly interface enhances the overall experience, ensuring smooth handling of diverse tax-related tasks and promoting accessibility. HostBooks’ unwavering commitment to accuracy and compliance is evident in its meticulous approach to GST processes, spanning from filing to reconciliation. Businesses can rely on HostBooks for a stress-free tax management experience, emphasizing precision and efficiency, particularly in GST reconciliation and TDS processes. Overall, HostBooks’ approach to tax management is geared towards simplifying the complexities of taxation for businesses, providing a reliable and efficient solution for compliance and reporting.

    On functionalities you offer for TDS (Tax Deducted at Source) management

    HostBooks stands at the forefront of TDS (Tax Deducted at Source) management, offering a suite of powerful functionalities tailored to streamline the intricate landscape of tax compliance. The platform excels in TDS Return and Reconciliation, ensuring seamless filing and accuracy in aligning deducted amounts with the TDS returns. HostBooks simplifies TDS Computation, automating the calculation process based on the latest tax regulations. The platform supports TDS Forms 27E & 24Q and 27, providing a comprehensive solution for diverse reporting requirements. Noteworthy is HostBooks’ capability to facilitate Lower Deductions under section 197, ensuring businesses adhere to applicable tax provisions. The inclusion of Form 16 and Form 16 A generation adds to the platform’s versatility, automating the creation of essential TDS certificates for deductees. Furthermore, HostBooks empowers users with TDS Return Rectification tools, allowing for seamless correction and alignment with regulatory requirements. With a commitment to precision and compliance, HostBooks emerges as a reliable solution for businesses navigating the complexities of TDS management, with a particular emphasis on efficiency and accuracy.

    On payroll services HostBooks provides

    HostBooks provides a comprehensive suite of payroll services, meticulously crafted to address the diverse requirements of businesses while prioritizing efficiency and compliance. The platform offers an all-encompassing payroll management system, covering salary processing, tax calculations, and the administration of employee benefits. What sets HostBooks apart is its inclusive Compliance management feature, ensuring businesses seamlessly meet regulatory requirements. The system also facilitates the generation of crucial payroll documents, such as Pay-slips and Form 16, streamlining documentation processes. We stand out for its commitment to flexibility, offering customizable payroll services tailored to the unique needs of various businesses and accommodating industry-specific requirements. With an intuitively designed user interface, the platform simplifies navigation and utilization of payroll features. We have emerged as a dependable solution, not just for businesses seeking streamlined payroll processes but also for those requiring adaptability in different business contexts.

    On HostBooks scalable for businesses of different sizes, from startups to larger enterprises

    HostBooks stands out as a versatile and scalable solution, catering to businesses of varying sizes, from dynamic startups to expansive enterprises. HostBooks carry its tagline as Endless Possibilities and we carry the platform’s adaptability is a key strength, providing tailored support to Small and Medium-sized Businesses (SMBs), Micro and Small Enterprises (MSEs), and larger enterprises alike. For SMBs, HostBooks streamlines financial and operational processes, promoting efficiency and growth. MSEs benefit from the platform’s ability to manage complexities with ease, ensuring compliance and strategic financial management. At the enterprise level, HostBooks offers robust features that handle intricate operations seamlessly, fostering productivity and ensuring adherence to industry regulations. The platform’s scalability is not merely a feature but a strategic advantage, enabling businesses to grow and evolve without outgrowing their financial management system. HostBooks has proven instrumental in optimizing operations, enhancing financial accuracy, and facilitating strategic decision-making across a diverse spectrum of businesses, making it a trusted ally for startups, SMBs, MSEs, and larger enterprises alike.

  • “Habits are the foundation of our lives”: Ashdin Doctor

    “Habits are the foundation of our lives”: Ashdin Doctor

    Mumbai: Ashdin Doctor is a versatile entrepreneur, author, Habit Coach™, podcaster, and philanthropist. With a diverse range of experiences and a passion for transforming lives, he has become a leading figure in the field of habit formation and personal development. Ashdin’s journey began with a successful 15-year career at Ormax Consultants Pvt. Ltd., India’s leading qualitative research firm founded by his parents.

    The turning point in Ashdin’s life came when he found himself collapsing on the floor, drenched in sweat and unable to move given his hectic personal and professional life and struggles due to ignoring his health. It was at this moment of crisis that he realized the urgent need for change. After trying various workouts and health regimes at a time when little awareness about holistic health and wellness existed and exercising meant only body building, Ashdin managed to lose his pot belly and get a six-pack. People commented on his new avatar and they attributed it to his “motivation”. This was when the germ of his habit coaching business idea was sowed. In his search for solutions, he discovered that relying solely on motivation was a recipe for failure. Determined to make a lasting difference, Ashdin developed an in-depth understanding of sustainable habits, rather than momentary motivation, were the key to long-term success and personal transformation.

    Driven by his newfound perspective, Ashdin undertook an informal study of various disciplines, including health, nutrition, fitness, exercise, anatomy, nervous system, habits, motivation, lifestyles, meditation, healing practices, and sleep. Collaborating with thought leaders, doctors, and experts from diverse fields related to health and lifestyle, he gathered a wealth of knowledge and insights. Inspired by his own life-changing experiences, Ashdin began sharing these invaluable lessons with others.

    Indiantelevision.com caught with him where shared his journey as “The Habit Coach”

    Edited excerpts

    On introducing yourself and your work as “The Habit Coach”

    My name is Ashdin Doctor and I started the Habit coaching industry about 8 years ago. At the time I had just gone through my own life-altering wellness journey. Which I cover in my book “Change Your Habits Change Your Life”. I was overweight, stressed and burnt out. Culminating in me collapsing on the floor, clutching my chest, at the age of 31. I swore never to be in that state again. I Changed my life by making small changes, instead of large ones that I had tried many times before and failed. This is where the idea of teaching people how to form habits was born. If people realise that the quality of their current lives is nothing but the quality of their current habits, they can change their lives easily!

    On the motivation to become a habit coach

    After people saw this transformation. They would ask me what I had done. How they could also lose a few kilos or get rid of their stress. And I would patiently tell them all the things I had done to achieve it. However, they would stop me after about 30 seconds and say, “Ashdin I do not have your motivation and self-discipline”. This was my aha moment, if people don’t think they can do it, they will not start! So when I started Habit Coaching my idea was a war on the word “Motivation”.

    On the first podcast that was turned into a book

    I host The Habit Coach Podcast. Which is one of India’s top podcasts and one of the oldest. We have over 1,200 episodes. Since most of the episodes are scripted, it was very easy to turn 31 scripts into a workbook style of book. The idea was that people could read the chapters and then write them down and begin to implement the change suggested in the chapter. This format has worked very well for us. The book is called “One Habit A Day” and we are getting great feedback for it.

    On elaborating on the issues you’ve encountered and any solutions you’ve devised

    It all boils down to energy management and NOT time management. Most of us have lots of time left over in the day, but we run out of energy far faster. Energy management includes eating the right food, spending time meditating, Working out, and removing distractions. Once you have surplus energy, create the priorities you need to focus on so that you do not feel overwhelmed. Most importantly do things you love doing and you will never feel like it is work. Have fun and enjoy your work and life, it’s a great habit!

    On habits that are important for personal development and well-being

    Habits are the foundation of our lives. I like to define habits as “Any conscious or sub-conscious, action or thought that is repeated at a set frequency is a habit. We are used to thinking of habits as brushing teeth or tying shoe laces, these are actions. But our thoughts are also habits! Imagine waking up every day and thinking life sucks. Day after day the same thought is going to ensure that your life does suck. This is why habits are so crucial and most of our habits are not consciously created by us. We need to choose the habits we want carefully.