Category: MAM

MUMBAI: Primesite, the Mudra Max-owned out-of-home (OOH) agency, has roped in Shermann Colaco as general manager.

Prior to this, Colaco was with Ogilvy & Mather as management supervisor – account management.
 
Said Primesite senior VP Mandeep Malhotra, “Colaco’s varied experience across categories and professional capability will help our teams deliver better. I am quite confident that he will add a lot of value in enhancing our outdoor business.”

Colaco has over 13 years of experience in the advertising industry. He has worked with clients such as Barclays Bank, Axis Bank, Standard Chartered Bank, Tata Indicom, AXN, Airtel, HBO, Hindustan Lever and Star Plus. 
 
Colaco said, “The Mudra vision is outstanding in the marketplace and the exploration with Primesite will be fun and most interesting time of my professional journey.” 
 
Colaco began his career with Primesite Outdoor Advertising in 1999 and subsequently moved to The Media Network in 2001. He worked with Madison Outdoor Media Services and later, in 2002 moved to Portland India Outdoor advertising as group account director.

MUMBAI: Multi Screen Media (earlier Sony Entertainment Television India) has roped in seven sponsors for the third season of the Indian Premier League (IPL).

Vodafone has come in as a co-presenting sponsor and the associate sponsors are Pepsi and LG. 
 
Indiantelevision.com had earlier reported that MSM had got Videocon as a co-presenting sponsor and Samsung and Hyundai as associate sponsors.

“We have done another deal in the associate sponsorship category but I can’t reveal further details at this stage. Sponsors are shelling out Rs 475,000 per 10-second spot,” MSM president network sales, licensing and telephony Rohit Gupta tells Indiantelevision.com.
 
MSM is looking at getting in three more associate sponsors. “There are several categories open like DTH and insurance. We are in talks with several companies including the likes of Havells, Godrej and Hero Honda. We have also closed three sponsorship deals for Extraa Innings. We are looking for three more in this segment,” avers Gupta.

Gupta says that sponsors will take around 60-70 per cent of the inventory. “We will look later at spot buys which will start from Rs 500,000,” he adds.

NEW DELHI: Taking advantage of her slim figure, Sony has taken petite actress Kareena Kapoor as their brand ambassador to promote the sales of the latest version of the ultra-slim Sony Vaio X notebook series.

Speaking at a press meet where she presented the new Viao X notebook, Kareena said, “I only lend my name to a brand that is suitable to my personality. Vaio X is slim, stylish and sexy; something that I easily relate with. Even though most people know me as an actor, I have so many passions beyond the movies like fashion, music, technology and design. I am internet savvy and also travel a lot and the new Vaio X will be very useful to me.”
 
An investment of Rs 150 million is going into the promotion of the new products of Sony this year with a continued focus to strengthen brand image towards ATL and BTL activities that involves print and electronic media, online, outdoor and shop-front.

A television commercial, print advertising and fashion shows are the methods through which Kareena and Sony hope to promote the product.
 
Sony India announced its plans to capture 20 per cent of the consumer notebook market with the combination of excellent product design, channel expansion and exciting communication strategy.

Its outlets would be increased to 1000 sales counters by 2010, according to Sony India managing director Masaru Tamagawa.
 
He said, “Sony as a brand has evolved significantly and securing a global brand ambassador is a natural progression to take our brand to the next level in an increasingly competitive market place. Kareena’s blend of spirit and style, iconic status, success and charm match strongly with the Sony brand, which prides itself on innovative and cool design with substance. Also Kareena’s dynamism combined with our brand expertise and innovative thinking aims to provide something new and something different to our customers around the world.”

MUMBAI: Creativeland Asia has won the creative duties for JM Financial following an account review. The size of the business however remains undisclosed.

Earlier, Grey Worldwide was the incumbent agency. 
 
Creativeland chairperson and chief creative officer Sajan Raj Kurup said, “The two long sessions we had with JM on the brand and its way forward, gave us a fantastic overview in each others approach, working style, thought process and beliefs. The Chemistry worked well and we decided to join hands.”
 
Both sides declined to comment on the thought process and way-forward for the brand citing reasons of confidentiality.
 
JM Financial is an integrated financial services group, offering a range of services to a significant clientele that includes corporations, financial institutions, high net-worth individuals and retail investors.

MUMBAI: Uninor, the brand name taken on by Unitech Wireless and Norwegian telecom operator Telenor for the Indian market, has appointed Navia Asia as its out-of-home partner.
 
According to industry sources, the size of the account is estimated to be in the region of Rs 700-800 million.

The agency won the account following a multi-agency pitch that also included Primesite and OAP. 
 
While ZenithOptimedia is the media partner for Uninor, Leo Burnett handles the creative duties.
 
Uninor is a joint venture between India‘s real estate major Unitech Ltd and Norway-based mobile services provider Telenor Group.
 

MUMBAI: In an attempt to woo more youngsters through Pepsi‘s ‘What‘s your way‘ campaign, JWT has developed a new television commercial (TVC) for the soft drink major.
 
As part of Pepsi‘s online campaign, the TVC has been designed primarily for the online audience.
 
The TVC, aimed at creating an awareness about the competition, as well as enhancing the brand image, features Deepika Padukone, Ranbir Kapoor and John Abraham.
 
As per the campaign format, participants are being asked to give the solution for the tricky situation to get themselves featured on Pepsi My Can.

The film produced by Cell 18 has been directed by Zubin Driver.
 

MUMBAI: Rediffusion Y&R national creative director Karl Gomes has quit the organisation.

Gomes joined Rediffusion Y&R on 1 November last year. 
 
Confirming the development, Gomes says, “I have left the company. Having put in my papers in the begining of October 30 October was my last day at the office. I have no plans yet.”
 
Other media agencies that Gomes has worked with include Leo Burnett‘s Arc Worldwide as executive creative director – digital, Tribal DDB India.
 
Gomes has worked on brands such as ICICI InfoTech, ICICI Prudential, UTI, Interlabels, Systime Computers, Datamatics Group, Paco Rabanne, Hugo Boss, Carolina Herrera, MphasiS Group, Castrol, Wipro Infotech, Godrej Furniture & Interiors group, Synthetic and Rayon Promotion Council of India.
 

MUMBAI: BBDO India has named Renilson Joseph as associate vice president (AVP) for its Delhi office.

Prior to this, Joseph was director strategic planning at Grey, Bangalore. 
 
In his new capacity, Joseph will be responsible for the agency‘s two significant accounts – Aviva and Quaker Oats. 
 
Says Joseph, “My mandate at BBDO will be to take forward the agency‘s business prospects. I have worked with several media agencies in multiple roles and this will help me execute my work profitably at BBDO.” 
 
Armed with 12 years of experience in the advertising industry, Joseph has worked with agencies such as McCann Erickson, Ogilvy, Ad Inc Muscat, TBWA Chennai and Bates 141.

Some of the brands on which Joseph has worked include Volvo, Allen Solly, Loop Mobile (BPL Mobile), Spencer‘s, Timex, Titan, Hindustan Unilever, and MTV.

MUMBAI: Food brand Smith & Jones has launched a promotional campaign for its newly launched noodles variant, ‘Tadka Marke‘. 
 
The campaign comprises a television commercial (TVC) and the sponsoring of kids-targeted programmes like Shinshan and Kiteretsu on Hungama TV, Hannah Montana on Disney, Power Rangers on Jetix, The Spectacular Spiderman and Jhakaas Zorori on Cartoon Network and Hanuman and Ninja boy on Pogo. 
 
As part of the activity, Smith & Jones has also launched a school contact programme that encapsulates more than 3200 schools pan India. It has also placed advertisements on school stationary and notebooks. 
 
Said Capital Foods MD Ajaay Gupta, “Kids represent an important demographic to us as marketers because they have their own purchasing power; they influence their parents‘ buying decisions and they‘re the adult consumers of the future.”
 

MUMBAI: Mobile operator Tata Docomo has launched its latest television commercial that aims to capture the joys of being together and celebrate “the unity in diversity” that exists in India. 
 
Conceptualized by Draftfcb Ulka, the TVC looks at establishing Tata Docomo as a brand that is refreshingly different and liberating in its approach.
 
Utilizing the key consumer insight “I am different because I am, not because I want to be”, the communication aims direct consumers to shed their inhibitions and feel inspired to do what they want to do.
 
The ad is set in the compartment of the “Friendship Express”. The passengers on the train hail from various regions of the country and belong to different walks of life. While all the passengers on the train are busy in their own world, a young man decides to break the monotony and starts singing the Docomo theme. Soon enough, everybody joins in and begins to celebrate ‘friendship‘. The communication reinforces the message of celebrating togetherness through the line, “Why walk alone, when we can dance together?”