Category: MAM

MUMBAI: Consumer knowledge firm Ormax Media has published the second edition of its “Characters India Loves” track.

As per the findings, Colors has consolidated its lead and dominates the charts with a 39 per cent share, as against 31 per cent in the last track, while Star Plus has seen a drop in its share from 30 per cent to 23 per cent this time.

Among the characters, Anandi of Balika Vadhu continues to be on top of the list, whereas Raju Srivastav is No. 1 in males and No. 3 overall.

Also, average character share of non-fiction shows has gone up to 24 per cent, from 20 per cent in the last track.

Characters India Loves is a quarterly study to measure the popularity of characters on Indian television.

The second edition reports the ranking of 180 most liked characters across various channels on Indian television. It also lists the top characters across gender, age, SEC and market segments. Further, the report also illustrates reasons for likeability of the top characters.

The track was conducted during the months of October-November. Interviews were conducted among 2500 respondents (70 per cent females, 30 per cent males) among the age group of 15-44 years, in SEC: ABC. The study was conducted across Mumbai, Delhi, Ahmedabad, Lucknow, and Indore.

Founded in July 2008, Ormax Media has partners like Star India, Colors, Zee Network, NDTV Imagine, Sony, SAB, UTV, Zoom, Big Broadcasting, Zapak, Radio Mirchi, Radio City, MyFM, What‘s On India, OTX Hollywood, WSG Motion Pictures and Friday Entertainment.

MUMBAI: Cheil Worldwide, the ad agency that belongs to Samsung, has bagged the creative duties of IndiaCan, a joint venture between Pearson Education and Educomp Solutions.

The account size is pegged at Rs 100 million. This is the first account in three years that the agency has won outside the Samsung group.

According to sources, agencies including Saatchi & Saatchi and Grey Worldwide also pitched for the account.

“For the last three years, we have been building ourselves. After serving in-house brands for three years, the team at Cheil Worldwide is better equipped and experienced to serve other brands,” says Cheil Worldwide national creative director Prathap Suthan.

Cheil Worldwide will be doing a lot of ATL and BTL activities as part of the mandate. “As we are serving the education sector, we will be doing a lot of on-ground activities to create awareness,” avers Suthan.

MUMBAI: Pradeep Guha, representing the Advertising Council of India, takes over as the Asian Federation of Advertising Associations (AFAA) chairman.

Guha said “While the improvement on standards, ethics and practices of advertising has constantly been the objectives of the AFAA, there is a need to review it in the context of regional and national socio-economic development.

Advertising is at the crossroads and there is a pressing necessity to harmonise and strengthen interaction between Asian and multinational agencies which will be a key focus of AFAA.

The velocity of advertising movements must not only be dictated by economic activities but also ethics, cultural values and advertising standards that have been outlined in the Kuala Lumpur Declaration, Guha added.

The advertising fraternity meets again in New Delhi for AdAsia 2011.

MUMBAI: DAVP (Directorate of Advertising & Visual Publicity) has announced the names of 29 advertising agencies that it has empanelled to handle its creative duties.

DAVP has, in a letter dated 13 November, mentioned that these agencies will handle the account for a period of one year. For the same, DAVP has created three groups, A, B and C, on the basis of the size of the companies.

There are six companies selected in Group A, with an annual turoover of above Rs 1 billion. These are Concept Comm Ltd, Span Communication, Percept-H, Dentsu, Crayons and Lintas.

Rediffusion-Y&R is the only agency in Group B, which has a turnover between Rs 500 million – Rs 1 billion.

The Group C has 22 agencies with an annual turnover between Rs 250-500 million. Some of these agencies are Brand Curry Communications, Pamm Advertising & Marketing, Impact Advertising, Goldmine Advertising, Falcon Advertisers, Garuda Advertising and Akshara Advertising.

DAVP is the nodal agency to undertake multi-media advertising and publicity for various Ministries and departments of government of India.

MUMBAI: Sun TV Network has decided to up the advertising rates of its Telugu, Kannada and Malayalam general entertainment channels with effect from 1 January, a move that is expected to spill over to other south-language broadcasters as a chain effect.

For its Telugu channel Gemini TV, which enjoys leadership position despite increased competition, the advertising rates will increase in the range of 6 to 16 per cent.

Kannada channel Udaya TV will see a hike of up to 10 per cent.

Malayalam channel Surya TV, which lags behind market leader Asianet, will increase ad rates of certain programmes by up to five per cent.

The company will also increase the broadcast fees received from the content producers in these language channels.

Earler, Sun TV had said it would hike ad rates for its Tamil channels by 9-33 per cent from 1 January.

Sun forecasts a 20 per cent jump in advertising revenues for FY‘10 and a higher growth in the following full-fiscal period.

Shares of Sun TV closed Monday at Rs 325, down 1.56 per cent, in a weak market.

MUMBAI: Zee Turner marketing head Gareth Eswin Thomas has put in his papers.

Thomas is serving his notice period till second week of December.
 
Confirming to Indiantelevision.com, Thomas said, “Yes I have resigned and will be with Zee Turner till mid-December.”

Though Thomas did not reveal his next assignment, he said he would remain in the broadcasting space.
 
Thomas moved to Zee Turner in June, after serving at Zee Entertainment Enterprises Ltd for five years.

At Zee Turner, he was responsible for strategizing and directing the marketing team to increase the distribution company’s market share. 
 
Thomas has also worked with Channel [V], Red FM and Tata Indicom.

MUMBAI: Mediacom has bagged the media duties for TVS Group’s TVS Srichakra, following a multi-agency pitch.
 
Mediacom officials confirmed the development. The pitch involved six other agencies and two rounds.
 
TVS Srichakra was established in 1982. It produces tyres and tubes for the different category of vehicles under the brand TVS Tyres.
 

MUMBAI: DDB Mudra Group, a part of Mudra Group, has promoted Rajeev Raja to the position of national creative director for the entire group. He was earlier creative head of the group.

The DDB Mudra Group consist of four agencies- DDB Mudra, Tribal DDB India, RAPP India and Mudra Health & Lifestyle. 
 
DDB Mudra Group CEO Sandeep Vij said, “The last few months have been invested in strengthening DDB Mudra Group with formidable talent, as well as molding an internal structure that enables us to build and harness our collective creative energy. I am delighted to announce that as NCD, Raja will be spearheading the collective creative efforts of the Group.”
 
Raja added, “I think it‘s a challenge and a great opportunity to create some stunning work for the Indian market in keeping with the international standards of DDB. What‘s truly exciting is that we won‘t be paying mere lip-service to the term integration; by integrating creative efforts across the four SBUs of the Group, we‘ll truly be embodying the philosophy of ‘One Voice‘.”
 
Raja has over 20 years of experience in advertising and has worked on brands such as Peter England, BPL, IBM, Virgin Mobile, TOI, Tata Salt, Nokia, Hamam, Tata AIG, Radio City and ICICI Credit Cards.

Raja is also a jazz and fusion flautists and has scored music for a Bollywood film, Bas Yun Hi.

MUMBAI: TBWA India is elevating Nirmalya Sen to the role of managing director.

Sen, who is currently the COO of the agency, will move into his new role from 1 January.

Said TBWA India Group CEO Shiv Sethuraman, “In his new role, Sen will oversee the advertising agency nationally as well as drive our Disruption and Media Arts effort.”
 
Added TBWA International president Keith Smith “Sen has been one of our key agents of growth over the past four years and we are glad that he is stepping up to this larger role to work alongside Shiv on national development.”
 
Commenting on his elevation Sen averred, “My priority will be to bring the TBWA brand alive for all our clients in India with Disruption, Media Arts.”

“We have made some impressive gains with brands such as Dabur, Maruti Suzuki, Visa, Nissan, Style Spa, Mail Today, V Guard etc. in 2009. The challenge is to convert these and other existing clients into clients besotted with us for what we can do for their brands, while continuing to win new brands,” he added.
 
Meanwhile, TBWA India COO Madan Mohan has put in his papers. He will be with the company till the end of the year.

MUMBAI: The second cricket Test match between India and Sri Lanka which was won by India has managed a rating of 1.28 TVR on Neo Cricket.

Tam data shows that this is an improvement over the 0.99 TVR that the first Test achieved. 
 
In terms of reach, though, the second test delivered 39.5 million viewers compared with 40.9 million viewers for the first Test.
 
In 2008, the three-match Test series between the two countries saw an average of 30.2 million viewers tuning in on Ten Sports. The matches had an average TVR of 0.85.