Category: MAM

Sony Marathi and Beeing Social: Crafting digital magic for Marathi entertainment

Mumbai: Beeing Social’s win of the digital mandate for Sony Marathi marks a significant milestone for both the agency and the premium entertainment channel. Sony Marathi, a part of Sony Pictures Networks, has a distinct focus on celebrating Marathi culture and innovation. The channel is known for its curated content by top Marathi directors, writers, and producers.

Beeing Social head of business development Girish Hinduja expressed his enthusiasm for the opportunity to work with Sony Marathi. He said, “We are thrilled to partner with Sony Marathi. This is a unique and exciting challenge for us, as we step into uncharted territory. We see enormous potential to create compelling brand narratives through digital channels for Sony Marathi, and our efforts will be dedicated to revolutionizing the viewer experience and positioning the brand as a dominant force in the Marathi entertainment industry.”

Beeing Social founder Abhishek Mittal shared his thoughts on winning the Social Media Mandate for Sony Marathi. He said, “This collaboration with Sony Marathi presents an exciting opportunity to harness the power of digital media to elevate the channel’s presence and reach. We are committed to working closely with Sony Marathi to craft a digital strategy that aligns with their vision and helps them connect with their audience on a deeper level.”

With Beeing Social’s expertise in digital marketing and brand building, coupled with Sony Marathi’s focus on cultural integration and quality content, this partnership is poised to create a winning formula for the channel’s growth and success in the Marathi entertainment industry.

January 10, 2024
Nippon paint expands its horizons into ecommerce market

Mumbai: Nippon Paint India (Decorative) announces its entry into the e-commerce market with Amazon, Flipkart, and JioMart. The brand has recently made available a wide range of over 8,000 decorative paint products for purchase on these platforms, marking a significant milestone in the company’s digital transformation journey.

As a prominent player in the paint industry, Nippon Paint is dedicated to enhancing the accessibility of its products for customers throughout India. With this strategic move into e-commerce, customers will now be able to easily purchase Nippon Paint products on these leading online retailer platforms in just a few clicks. The online product range encompasses over 600 shades of interior/exterior, wood and metal paints, primers/undercoats, paint sprayers, multipurpose lubricants, and craft supplies.

Efficient logistics will be pivotal in influencing the cost-effectiveness and customer satisfaction of these online products. Nippon’s partnership with dependable shipping options ensures that customers can receive their products directly and conveniently. To safeguard against leakage, wall paints are dispatched in specially designed packaging that safeguards the product throughout the delivery process. By fostering robust partnerships with e-commerce collaborators, Nippon Paint aims to deliver customer orders across India within a one-day delivery window.

Nippon Paint has continuously attracted the interest of Indian consumers seeking to elevate their homes and lifestyles through innovative technology and paint products that are useful and practical. This includes Aircare VG, Matex EZ wash, Weatherbond Pro, and Sumo Xtra Dust shield. The brand is looking forward to reaching out to a new generation of consumers with the introduction of its products on e-commerce platforms.

Having recently forayed into the 12,500 crores ‘Beyond Paint’ category, Nippon Paint has also made its DIY range from the segment available on online platforms.

Nippon Paint India (Decorative Division) president Mahesh Anand said, “We are thrilled to bring our high-quality products to Amazon, Flipkart, and JioMart customers. Through our collaboration with these platforms, customers can anticipate a consistent standard of excellence in both quality and customer service, aligning with the renowned reputation of Nippon Paint. Our extensive paint colour palette is seamlessly integrated into Amazon’s paint finder tool, empowering customers to effortlessly select the perfect hues for their homes.”

January 10, 2024
Cordelia Cruises to Lakshadweep – India’s most searched yet fairly unexplored island

Mumbai: Cordelia Cruises has emerged as the unparalleled leader in introducing Indian travellers to the splendours of Lakshadweep. Since 2021, they have been the only cruise line consistently facilitating remarkable journeys to this unexplored paradise, making them the definitive choice for anyone aspiring to visit Lakshadweep. Following PM Modi’s recent visit, interest in this pristine archipelago has skyrocketed, with Cordelia Cruises experiencing a 2500 per cent surge in booking queries.

More than 200,000 Indians introduced to Lakshadweep since 2021: Cordelia Cruises has been the only cruise line to facilitate over 200,000 Indians’ discovery of Lakshadweep since 2021.

80,000 passengers annually explore Lakshadweep through Cordelia Cruises.

Regular sailings from Mumbai, Goa, and Kochi: Offering unparalleled access to Lakshadweep.

Significant economic contribution through shore excursions: Boosting local economies and creating symbiotic relationships with the island communities.

Cordelia Cruises stands out with its unique itineraries from Mumbai, Goa, and Kochi, offering more than just a journey – it’s an immersive cultural and environmental experience. Over 80,000 guests cruise every year to explore Lakshadweep’s rich tapestry, vibrant marine life, and stunning landscapes through our cruises, significantly boosting the local economy.

In line with its commitment to sustainability and community support, Cordelia Cruises is planning extensive CSR initiatives. These include local community hospitality training programs and environmental sustainability activities like beach clean-ups, ensuring a positive impact both ecologically and socially.

Waterways Leisure Tourism Pvt Ltd, Cordelia Cruises president and CEO Jurgen Bailom said, “We are thrilled about the growing interest in Lakshadweep; we are committed to being an integral part of its growth story. Cordelia Cruises is proud to have introduced over 200,000 Indians to the mesmerising islands of Lakshadweep since 2021, significantly contributing to the region’s tourism and local economies. We’ve witnessed a remarkable interest for Lakshadweep cruises, particularly the 4-night and 5-night itineraries from Mumbai, which echoes the public’s enthusiasm for exploring this idyllic destination.

India’s cruising landscape has been witnessing a remarkable transformation, and Cordelia Cruises is at the forefront of this monumental shift. With a commitment to delivering world-class cruising experiences, Cordelia Cruises has played a significant role in making the dream of cruising accessible to countless Indian travellers.

January 10, 2024
Genelia Deshmukh named Ayouthveda’s brand ambassador for face care range

Mumbai: Ayurvedic personal care brand, Ayouthveda recently announced Genelia Deshmukh as its first-ever Indian brand ambassador for its face care range, adding a touch of timeless elegance to Ayouthveda’s commitment to authentic beauty rituals.

Genelia Deshmukh embodies the spirit of Ayouthveda’s philosophy, emphasising the spirit of tradition and modernity in the pursuit of radiant and healthy skin. As the face of Ayouthveda’s face care range, Genelia encapsulates the brand’s dedication to bringing forth the age-old wisdom of Ayurveda in a contemporary, luxurious form.

Commenting on the association, AIMIL Ayouthveda India Ltd PhD Phytochemistry founder & director Dr. Sanchit Sharma said, “Ayouthveda is synonymous with Ayurveda. We are thrilled to have Ms. Genelia as our first Indian brand ambassador as her work and values align with our brand’s philosophy. With her we are able to show our brand evolving with modern times.”

Genelia Deshmukh said: “I am delighted to be associated with a brand as iconic as AIMIL Ayouthveda which has got a legacy of 40 Years into manufacturing and marketing Ayurvedic Pharmaceutical products. I have always believed in the importance of Modern Ayurveda as a key step in our commitment to a healthy skincare and overall wellbeing and Ayouthveda face care products just celebrates that.”

Ayouthveda launched in 2020 and with its omnichannel presence in general trade, modern trade, leading e-commerce sites and its exclusive business outlets is maintaining a steady growth of 20-25 per cent YOY in the last three years in the domestic market. Ayouthveda has also diversified its operations in 38 countries and is also accepted in global markets including Europe with its safe & effective product range with a trust of 40 years of AIMIL Pharmaceuticals India Ltd.

January 9, 2024
Locobuzz unveils advanced product enhancements to CX Suite

Mumbai: Locobuzz, India’s digital customer experience platform, announces its new AI-powered product innovations across its suite of solutions that allow customers to streamline operations, elevate agent performance, and deliver exceptional customer experiences.

This upgrade includes cutting-edge AI capabilities such as actionability detection, AI-based categorisation, ticket summarisation and automated response generation, all of which are intended to provide brands with a 60 per cent increase in the productivity of their service teams.

With this latest release, Locobuzz has solidified its leadership in AI innovation. Bringing cutting-edge features to analyse conversations with precision, optimise ticket routing and categorisation, save time with automated responses, and gain actionable insights to make data-driven decisions without manual intervention.

Locobuzz co-founder & CTO Nitin Agarwal said, “Our aim is to empower CX leaders with the tools and insights they need to unlock exceptional customer experiences and drive business growth. Each enhancement is meticulously designed to simplify their lives, providing richer analytics, faster time to value, and a unified platform to help teams to gain the time and resource savings they need to make a difference.”

The new enhancements provide more value to Locobuzz customers. The key features and benefits of these enhancements include: –

Smart Ticket Creation –

Not all conversations on social media need to become customer support tickets. The AI-led smart ticket creation cuts through the noise, automatically identifying the key issues and opportunities that really matter in the consistent stream of questions, complaints and requests from the pool of social media conversations to support tickets. It dramatically reduces agent workload by filtering out non-essential interactions, allowing them to focus on genuine customer concerns.

The effectiveness of this feature is evident in the experience of a leading consumer electronics brand, which saw a remarkable 63 per cent improvement in FLR (First Level Response) and a staggering 94 per cent reduction in direct close tickets within the first week of usage.

AI Conversation Tags –

This powerful feature harnesses artificial intelligence to automatically identify different types of conversations and categorises them into customer intent tags, such as requests, appreciation, complaints, etc. It provides a clear context for each message and empowers agents to swiftly understand the issue and respond effectively. These tags can also be utilised to route specific types of conversations to specialised teams and agents. Such streamlined workflows not only simplify the handling of social media interactions but also enable better customer responses to each message.

Ticket Summarisation-

Ticket Summarisation feature provides a swift and efficient way for agents to get up to speed with customer interactions. With the ability to instantly create concise summaries, this tool emphasises the critical points of conversations, offering agents a quick reference to customer history and current concerns. Designed to expedite the resolution process, Ticket Summarisation significantly cuts down on agent handling time, boosting customer service productivity by up to 40 per cent while ensuring all agents stay updated and make informed decisions.

ResponseGenie –

ResponseGenie, a game-changing addition to the CX suite that equips support agents with AI-powered response suggestions. Leveraging ChatGPT’s advanced capabilities and a robust brand knowledge base, ResponseGenie delivers precise, real-time replies to social media inquiries, enhancing response quality and agent efficiency. This leads to marked improvements, a notable 45 per cent reduction in average handling times and customer satisfaction within weeks.

January 9, 2024
NeoNiche Integrated Solutions’ expansion marks a new chapter in global presence with Singapore office inauguration

Mumbai: NeoNiche Integrated Solutions Pvt. Ltd., an India-based agency, proudly announces the grand opening of its new office in Singapore today, signifying a significant leap forward in its transformation from an Experiential Marketing Specialist to a comprehensive, global service provider. NeoNiche CEO & founder Prateek N. Kumar unveiled this momentous development.

The inauguration of the Singapore office, a crucial move for the company established in 2011, underscores NeoNiche’s emergence as global Full Services Marketing player capable of surpassing clients’ expectation in every industry and geographical location through its renowned marketing products like “NeoFlo” ,“Nsynk”, and its Managed Marketing Services which takes care of Account Based Marketing and Drip Marketing, etc apart from Value driven Experiential Marketing Services.

Kumar expressed, “Twelve years ago, our journey commenced with a vision to craft extraordinary experiences. Today, NeoNiche emerges as a full services marketing powerhouse, offering end-to-end solutions encompassing brand strategy, experiential marketing, B2B digital expertise, content creation, Marketing automation, Numerus Marketing Products ,virtual and hybrid events, and managed marketing services. Our Singapore office signifies more than a mere expansion; it symbolizes our ambition to cater to global clientele by seamlessly amalgamating our diverse skill sets to deliver impactful solutions resonating with audiences worldwide and driving ROI for our Clients”

This strategic expansion follows a period of exceptional growth for NeoNiche. Having already established offices in Mumbai, Bengaluru, and New Delhi, the agency has consistently pushed boundaries, earning accolades not only in India but also in international destinations.

Kumar also added, “Singapore, with its vibrant economy and strategic positioning, serves as the perfect springboard for our global aspirations, “Our Singapore team, equipped with local insights and global experience, will collaborate with our international network to deliver unparalleled value to clients across the region and beyond.”

January 9, 2024
NuNectar Super Vita presents zero-sugar health drink for kids

Mumbai: NuNectar Super Vita is making waves as India’s first health drink designed exclusively for children. Brimming with 40 essential nutrients vital for kids’ growth, this exceptional beverage redefines healthy options by eliminating refined sugar.

What sets Super Vita apart from other kids’ drinks is its commitment to health. Unlike many drinks that contain refined sugar, Super Vita uses jaggery, a natural sweetener. This makes it a must-have for kids aged 4 and above. Not only does Super Vita provide vital nutrients necessary for growth, but it also treats little ones to a delicious flavor they’ll love.

The magic behind Super Vita lies in its three super grains – wheat, barley, and bajra. These grains offer an extra boost of goodness, making the drink a wholesome choice for kids.

A report by the Comprehensive National Nutrition Survey of Children highlights a concerning lack of six vital micronutrients in many Indian kids’ diets. These micronutrients, such as zinc, vitamin A, and folate, are essential for the proper mental and physical development of children. Super Vita steps in to address this ‘hidden hunger’ by providing these crucial nutrients in significant amounts.

Addressing the nutritional gaps that children aged four and above commonly face, Super Vita is formulated to provide them with 100 per cent of their daily vitamin D needs, 80 per cent of their required calcium, and other necessary minerals. With its enticing Swiss Chocolate flavor, this drink captures not just their attention but also their hearts.

It’s not just about nutrients; Super Vita champions a no-junk approach, meaning no preservatives or artificial flavors. NuNectar Foods is on a mission to redefine the standards of nutrition and taste in everyday foods. The brand aims to offer genuinely nutritious and delicious alternatives that are affordable to the common public.

“Regrettably, a majority of popular branded foods available today are laden with unhealthy ingredients, especially concerning children’s growth. In a scenario where diabetes and obesity are on the rise among both adults and kids in India, the importance of healthy eating cannot be overstated. That’s why NuNectar conducted extensive research and testing to bring this exceptionally healthy drink to kids aged 4 and above, which is free from refined sugar” said the founder of NuNectar.

Super Vita isn’t just a drink; it’s a powerful source of 40 essential nutrients that fuel muscle and bone growth, bolster immunity, and support brain function and physical energy. For parents seeking a wholesome choice for their children, NuNectar’s Super Vita emerges as the go-to health drink for a vibrant and nourished lifestyle.

January 9, 2024

WIN to host transformational discussions at Davos 2024 during World Economic Forum

Mumbai: Women Inspiring Network (WIN) proudly announced its participation during the upcoming World Economic Forum in Davos, Switzerland. Dedicated to the leadership, innovation, and inspiration of women globally, WIN will spearhead three compelling panels from 16 to 18 January 2024, delving into crucial themes such as women in leadership, innovation in business, and the transformative impact of artificial intelligence (AI).

Women Inspiring Network founder Stuti Jalan expressed her enthusiasm about the upcoming panels, stating, “At WIN, we believe in the power of inclusive dialogues to drive positive change. Our panel discussions at Davos aim to amplify the voices of women, showcasing their influence in leadership, innovation, and the rapidly evolving landscape of Artificial Intelligence. We look forward to inspiring and shaping the discussions on women’s roles in shaping a more innovative future.”

Renowned thought leaders and trailblazers are set to grace the stages at these extraordinary panels, each featuring a diverse line-up of global leaders. Each speaker brings a unique perspective, contributing to a holistic discussion on the role of women in leadership, innovation, and the transformative power of AI.

The first panel, “Women in Leadership: Discuss How Diverse Leadership Teams contribute to Innovation and Business Success”, scheduled for 16 January 2024. Will delve into the critical role of diverse leadership teams in driving innovation and business success. WIN with World Innovation Economics aims to showcase how the inclusion of women in leadership positions fosters creativity, innovation, and problem-solving. The panel will be graced by Kanika Tekriwal, CEO at JetSetGo Aviation Services Pvt Ltd, sharing her journey and perspectives on breaking barriers in the aviation industry, Daniella Foster, senior vice president, Bayer’s Consumer Health Division, Aarti Gupta, CIO at Family Office DM Gupta & Anikarth Ventures, providing a unique perspective on finance and technology, Kanta Singh, Deputy Country Representative at UN Women India, offering insights into gender equality advocacy; Pragati Sureka, Psychologist and Author, contributing insights into the psychological aspects of leadership; and the curator Stuti Jalan.

The second panel titled as “Trailblazing Women: In a New Era of Innovation” is scheduled on 17 January 2024. In a new era of innovation, trailblazing women have emerged as dynamic leaders, breaking barriers and reshaping the landscape of various industries. Women are taking a leading role creating positive progress on a global Scale & they are driving economic metamorphosis from tech innovation. Furthermore, the panel aims to explore how trailblazing women are driving innovation with a focus on sustainability. This insightful panel will feature trailblazers such as Sanskriti Thakur, Chairwoman at Tower Capital, bringing her leadership in finance; Vasundhara Oswal- executive director PRO Industries, Dr Aarti Gupta, chief investment officer at Anikarth Ventures, offering expertise in investment and finance and Komal Sharma – founder of TT Consultants. The panel will take place at India Engagement Lounge by Invest India.

On 18 January 2024, the stage will be set for the final panel, “Women and AI: 2 Powerful Forces Changing the World.” This engaging discussion will unfold at the “We Lead Lounge,” hosted by the ministry of women and child development, Government of India, the Confederation of Indian Industry, and the Bill and Melinda Gates Foundation. This session will encompass diverse facets, including the role of AI in Bridging the Gender Gap and an exploration of how AI can foster more gender-inclusive workplaces. This panel will see an expert panel featuring Kalli Purie executive editor in chief and vice chairperson of India Today Group, Tarja Stephens, co-founder of Mia, Mission Impact Academy; Spandana Ayachitam, founder of QuantumfAi, Faramarz Farhoodi, chairman of AI Nexus Healthcare Inc; Rashmi Joshi, CEO & founder of Asha AI and Mark Turell, founder of unDavos.

Event Details:

Women Inspiring Network @ DAVOS 2024
Date	Time	Venue	Topic	Speakers
16th January 2024	4 PM	World Innovation Economics Sunstar Hotel Davos 3 Oberwiesstrasse 7270 Davos Switzerland	Women in Leadership: Innovation and Business	· Kanika Tekriwal, CEO at JetSetGo Aviation Services Pvt Ltd · Daniella Foster, Senior Vice President, Bayer’s Consumer Health Division · Aarti Gupta, CIO – Family Office DM Gupta &Anikarth Ventures · Kanta Singh, Deputy Country Representative, UN Women India · Pragati Sureka, Psychologist, Author · Stuti Jalan , Founder & Curator, Women Inspiring Network
17th January 2024	11.00 AM	India Engagement Lounge by Invest India Promenade 63	Trailblazing Women: In a New Era of Innovation	· Sanskriti Thakur -Chairwoman Tower Capital · Vasundhara Oswal– Executive Director PRO Industries · Komal Sharma – Founder of TT Consultants · Dr. Aarti Gupta, CIO – Family Office DM Gupta &Anikarth Ventures · Margery Kraus – Founder and CEO of APCO Worldwide · Stuti Jalan , Founder & Curator, Women Inspiring Network
18th January 2024	11.15 AM	We lead lounge by CII at p57	Women & AI – 2 Powerful Forces Changing the World	· Kalli Purie– Executive Editor in Chief and Vice Chairperson of India Today Group · Tarja Stephens – Co-founder of Mia, Mission Impact Academy. · Spandana Ayachitam- Founder of QuantumfAi · Faramarz Farhoodi-Chairman of AI Nexus Healthcare Inc · Rashmi Joshi -CEO & Founder of Asha AI · Mark Turell, Founder of unDavos · Stuti Jalan , Founder & Curator, Women Inspiring Network

WIN invites attendees, delegates, and media representatives to join these thought-provoking discussions, contributing to a dynamic exchange of ideas and insights that have the potential to reshape the global narrative on women in leadership and innovation.

Registration link:
https://www.womeninspiringnetwork.com/win-at-davos-2024/

Join the conversation using #WINatDavos2024

January 8, 2024

Kidbea secures $1mn funding in Pre-Series A round led by Venture Catalysts

Mumbai: Kidbea, an innovative bamboo-based kids fashion brand, has announced that it has raised $1 million in funding in the Pre-series A round led by early-stage investment firm Venture Catalysts.

The funding round also saw involvement from Agility Ventures and BestVantage Investments, as well as notable figures in the industry such as Sandeep Agarwal and Upasana Agarwal, founders of Droom, Ashok Bahadur, alongside a group of experienced angel investors, and Hiro Mizushima, a well-known celebrity actor in Japan.

Founded in 2021 by Swapnil Srivastav, Mohammad Hussain, and Aman Kumar Mahto, Kidbea specialises in creating bamboo plant-based, skin-friendly, and comfortable children’s apparel. Kidbea’s products effectively tackle issues such as discomfort, skin rashes, and food spillage in newborns by providing GOTS (Global Organic Textile Standard) certified clothing that is environmentally friendly and gentle on children’s skin.

Kidbea will use the funding to boost its marketing and branding initiatives, expand its team, and improve operations. Additionally, a strategic portion of the funds will be allocated to research and development and technology to maintain a leading position in the rapidly evolving children’s fashion industry.

At present, Kidbea has a presence on all major online platforms and is available in over 30 partnered stores located in premium children’s hospitals. Additionally, Kidbea has expanded its global reach to include the UAE, Bahrain, and Australia. The brand’s varied product portfolio features over 250 SKUs, encompassing kids’ rompers, bodysuits, reusable cloth diapers, soft toys, and accessories.

On the expansion plan and the new funding, Kidbea co-founder Aman Kumar Mahto said, “The funding signifies a major milestone in our journey to turn Kidbea into a Rs 500 crore brand within the next 3 years. This funding provides us with the means to improve our sustainable offerings, extend our global presence, and persist in redefining children’s fashion.”

On the overall opportunity and growth potential, the founders added that Kidbea posted an impressive eight times revenue growth in FY-23 demonstrating the brand’s growing appeal in the burgeoning kidswear segment that is pegged at $16.4 billion.

Highlighting the potential within the children’s apparel and accessories market, Venture Catalysts co-founder and managing director Dr. Apoorva Ranjan Sharma expressed, “Choosing to invest in Kidbea was an obvious decision for us. With India’s daily birth rate exceeding 67,000 children, there is a substantial opportunity for Kidbea to target the market across both metropolitan areas and small towns, driven by the increasing awareness among new parents regarding sustainable and eco-friendly clothing. Kidbea’s innovative approach and dedication to quality align with the changing expectations of mindful consumers. We have confidence in Kidbea’s potential not only to redefine children’s fashion but also to make a significant contribution to the sustainable fashion landscape.”

Striving to evolve into a Rs 500 crores brand within the next three years, Kidbea is on a trajectory of growth. The company’s dedication to sustainability and quality, along with the strategic deployment of its recent funding, positions Kidbea to further its expansion and solidify its position as a frontrunner in the global children’s fashion industry.

January 8, 2024
Sakshar Media secures PR and marketing mandate for HAI NOIDA Food & Music Fest

Mumbai: Sakshar Media, a premier PR agency known for its innovative strategies, has secured the PR and marketing mandate for the anticipated HAI Noida Food & Music Fest. This fundraising festival, organised by Help Artist India Foundation (HAI), is set to showcase an electrifying live concert featuring renowned artists like Afsana Khan, Jasbir Jassi, MC Square, and various other bands.

The festival is scheduled to captivate audiences over three unforgettable days from January 19th to 21st at GIP Mall Noida will be the vibrant venue hosting this celebrating fun, food, music and entertainment. Three days of continuous musical shows of 15 renowned musical bands i.e. from Chandigarh/Mumbai and other states too. Special Kids’ performances on 19 January will take place after the show opens. Renowned personalities of Delhi NCR are invited to the festival’s inauguration.

HAI is a fundraising NGO supporting and promoting artists, musicians, and cultural events across India. In collaboration with Sakshar Media, an agency with more than six years of experience in PR, advertising, film and production, social media marketing, and digital marketing and advertising, across multiple sectors, this festival aims to raise funds while offering a platform for talented artists.

Sakshar Media director and co-founder Puneet Kumar Kanojia expressed his enthusiasm about this momentous win, stating, “We are thrilled to leverage our proficiency and industry know-how, particularly in event coverage, in collaboration with HAI. The Help Artist India Foundation is gearing up for a fundraising food & musical festival right in your city, and our team is geared up to orchestrate an integrated campaign aimed at captivating audiences and driving engagement through compelling media pitches, partnership and sponsorship opportunities. Our goal is to ensure that the resonating messages from India’s musical luminaries like Afsana Khan, MC Square, JasbirJassi, and many more reach millions of eager fans across the nation.”

In response to this partnership, Help Artist India Foundation The Host or director Taruna Salhan shared, “We are elated to join forces with Sakshar Media as our PR and event marketing agency. Their track record in the industry has been exceptionally promising, effective, and innovative, igniting our excitement to collaborate with them.”

January 8, 2024